Number One In Your Niche

Splogs + Scraping + AdSense = Fraud

2005-10-24T07:41:00.000-07:00

By Jim Hedger, StepForth Placement Inc. (c) 2005 The other day, an article appeared in Search Engine Journal suggesting webmasters monetize their sites using Google AdSense. While the article neglected to mention an alternative webmaster advertising program offered by Yahoo Search Marketing, the idea of using one's website as a commercial medium (if possible or practical) makes good sense and can

Chasing the Search Engines' Algorithms: Should you or Shouldn't you?

2005-10-21T02:43:00.000-07:00

It's a common occurrence. SEOs often spend countless hours trying to "break" a search engine's algorithm. "If I could just crack Google's algo, my pages would soar to the top of the rankings!" Let's look at some flaws in this way of thinking. 1. Picture the Google engineers and tech folks turning the algo dial as soon as you "think" you have "cracked" the algo. Your rankings may fall, and you

Blogs And SEO: Theme Relevance

2005-10-14T05:28:00.000-07:00

Blogs provide search engine optimization (SEO) power by their very design. The blog strength lies in keyword rich content and in the abundance of inbound links. Blogs can even become more SEO oriented by thinking in terms of relevance. The most recent Google results, whether involving incoming links, Google PageRank levels, or positions in the search engine results pages (SERPs), there is one

How Blogs And RSS Boost Your Search Engine Visibility

2005-10-06T05:46:00.000-07:00

Copyright © 2005 Priya Shah Marketers have found that blogs are excellent tools for communicating with their audience. Anyone who has something to sell or an idea to promote can benefit from using blogs. Search engine marketers especially favour blogs because they have a number of features that make them the darling of search engines. 1. Fresh, Updated, Relevant Content When you write a good

Black Hat Search Engine Optimization the White Hat Way

2005-09-23T08:18:00.000-07:00

Black Hat A fairly common black hat search engine optimization tactic is to build multiple websites on a general theme. The sites are then cross-linked to other sites in the same network, and would also include one-way links to the primary site with varying anchor text. The whole aim is to give one or more sites a huge boost in search engine results pages (SERPs), and for it to also benefit from

The Blog and the Nature of Natural Linking

2005-09-04T11:24:00.000-07:00

A lot of people are talking, and few of them know, the soul of a search engine was created in the blog. ;-) There has been a lot of talk about Natural Linking. From Oakland (Ask Jeeves), Sunnyvale (Yahoo!) and Mountain View (Google), California, all of the search engine companies are talking more publicly about "Natural Linking" WHY IS LINKING IMPORTANT? The whole concept of linking in the eyes

Search Engine Wars - Quality Searches Vs Quantity

2005-09-04T11:06:00.000-07:00

It is no secret that Google and Yahoo are on a continuous battle to win our hearts and get everyone to convert, but is converting someone really a matter of the quantity or the quality?Let's take a look at some top key searches and compare them with some search engines online. I will outline a few things for each search result:1) Search Engine2) Number of results found3) Quality & content of the

Torpedo and Sink the Ship SS Search Engine Rankings

2005-09-04T11:04:00.000-07:00

I was recently contacted by one of my best clients who asked me what I thought of his decision to make a major change to one of his highly ranked pages. His initial concern was that visitor sales conversion ratio was low. At almost one percent, it was just below normal, but I'm always happy when a client wants to improve. Conversion and rankings though, are very different beasts and his concern

Do Not Ever Link To A Site Without Doing This First!

2005-08-29T02:00:00.000-07:00

Links are a crucial part of attaining high search rankings, but you must be very careful about to whom you link. I'm going to help you develop a simple link strategy for your website that will help you decide which sites to link to so you're making your way up the search engine rankings and not accidentally hurling yourself backwards. So the natural questions are: Should I link to everyone I

How to Submit Your Site to Directories

2005-08-29T01:56:00.000-07:00

Unlike submitting to search engines, submitting your site to directories and niche portals usually involves a lot more than simply typing in your URL. You often have to start by researching the various topic categories to find the most appropriate area to submit to. Then you generally have to provide some detailed information about your site, its’ content, your company and your contact details.

How To Build Link Popularity With Your Own Affiliate Scheme

2005-08-29T01:54:00.000-07:00

If you have your own product then one of the most effective ways of generating sales is to encourage other people to promote your product for a share of the profit. For the right level of reward, lots of affiliates will work hard to promote your product to their subscribers and from their own web sites. As well as being a great way of making sales, one of the other key benefits that this strategy

Anatomy Of A Reciprocal Linking Campaign

2005-08-29T01:53:00.000-07:00

Reciprocal linking means forming partnerships with other sites who place a link from their Web pages to yours. You then give them a similar link in return. When you look for people to swap links with, make sure that you don't reduce the quality or content of your own site. You don't want users to click straight through without reading your content; you want them to take action on your own site

Banned By Google And Back Again

2005-08-26T02:49:00.000-07:00

The date: 29th July 2005. The time: early morning. I got out of bed and fired up my PC. Opened my browser to check my site. Had a look at the third-party Google toolbar plugin on said browser (FireFox). It showed grey. Ice formed in my stomach. I opened my bugged version of Internet Explorer: my PageRank was 0. By now I was frantic. I went to http://www.google.com and typed in 'site:

Rock Your Rank With a Dynamite Text Link at Yahoo Directory

2005-08-24T04:05:00.000-07:00

Yahoo Directory Explodes Rankings Last week a client called me excitedly exclaiming that their Google PageRank had jumped a notch and their targeted keyword term now ranked #23 (up from #45) for their competitive search phrase. I asked the client if he'd been notified by Yahoo that his site was now included in the index after we had submitted it three weeks ago. "Yes," he said, "but why are you

How Keyword Density, Frequency, Prominence And Proximity Affects Search Engine Rankings

2005-08-04T10:26:00.000-07:00

By Michael Wong © 2005 In this article, I explain the difference between keyword density, frequency, prominence and proximity, and how they affect search engine rankings. Keyword Density Keyword density refers to the ratio (percentage) of keywords contained within the total number of indexable words within a web page. The preferred keyword density ratio varies from search engine to search engine.

How To Find Out What Keywords Your Customers Are Searching With

2005-08-04T09:54:00.000-07:00

In this article I show you how to capture your most targeted visitors with the search engines by discovering what keywords they search with.