tag:blogger.com,1999:blog-75555500689261764582009-07-08T13:32:20.359-06:00A LASIK Web Marketing guide for Visx Users - Developed, Maintained and Updated by Page 1 Solutions.Troy Dunnnoreply@blogger.comBlogger85125tag:blogger.com,1999:blog-7555550068926176458.post-17015722098385832412009-07-08T12:00:00.002-06:002009-07-08T13:32:17.771-06:00

Most Internet and search engine users have noticed the "local/map" listings on Google and Yahoo results, but now the interest is focused on how to secure them for their own website. It is important to mention that the strategies use to get high listings on the traditional organic results, may not be effective at securing top local/map listings.The first and most important set is to be sure your

page1billhttp://www.blogger.com/profile/04474073627432298533noreply@blogger.com0tag:blogger.com,1999:blog-7555550068926176458.post-41933982478272870032009-07-02T08:03:00.002-06:002009-07-02T08:33:43.895-06:00

Ok, so you've seen the Google Maps/Local listings on many searches. You've probably noticed a similar local listing section on Yahoo searches as well. One thing to consider is:How much do consumers use the local listing section? I have not found any accurate data at this time, since Google likely keeps that type of data under lock and key. However, one thing to keep in mind, Google has been

page1billhttp://www.blogger.com/profile/04474073627432298533noreply@blogger.com0tag:blogger.com,1999:blog-7555550068926176458.post-49403279875010041322009-06-19T07:33:00.007-06:002009-06-19T08:03:50.876-06:00

Like going to the doctor to get your regular physical check up, ophthalmology practices, particularly heavy refractive surgery practices, should mystery/secret shop.Not only can you identify weak areas that may need improvement, you also build strength in your team and systems. Whether the exchange is really good, or really bad, there is a tangible benefit in regularly taking the pulse of your

page1billhttp://www.blogger.com/profile/04474073627432298533noreply@blogger.com0tag:blogger.com,1999:blog-7555550068926176458.post-35669591390868520922009-06-17T05:41:00.006-06:002009-06-17T06:34:50.691-06:00

Today, video has become almost a must when building or updating your website. Consumers are almost beginning to consume as much video online as they do text. And technology has caught up with video, as well. High-speed Internet connections have penetrated the majority of American markets (even most smaller, rural markets). Also, the manner in which videos are produced and created, particularly

page1billhttp://www.blogger.com/profile/04474073627432298533noreply@blogger.com0tag:blogger.com,1999:blog-7555550068926176458.post-21454309719216093982009-06-01T12:45:00.001-06:002009-06-01T12:48:15.743-06:00

Blogging is a great way to enhance your LASIK website. It can impact your search engine positioning, boost your credibility and help establish the surgeons in your practice as industry experts. Initially, it may seem daunting, but it is a very simple practice and a great resource for your existing and future patients. There are definitely a few things to remember, though:• Always keep your

SaraShttp://www.blogger.com/profile/00907825486787575698noreply@blogger.com0tag:blogger.com,1999:blog-7555550068926176458.post-57618658580881536512009-05-26T12:53:00.003-06:002009-05-26T13:11:40.019-06:00

I though we posted information on this, but may have overlooked it.Last October, The American Academy of Ophthalmology (AAO) and the American Society of Cataract and Refractive Surgery (ASCRS) updated their joint policy regarding LASIK advertising. These guidelines are intended to help surgeons and administrators provide consumers with more truthful, as well as informative advertising regarding

page1billhttp://www.blogger.com/profile/04474073627432298533noreply@blogger.com0tag:blogger.com,1999:blog-7555550068926176458.post-50905495077385900172009-05-18T07:43:00.006-06:002009-05-18T08:17:40.894-06:00

I read an article in EyeNet about "Internet Advice: When Patients Go Onlilne". It makes a good point about the changing conusmer, and how practices and surgeons need to start looking at communicating with them. The fact is, online consumers are taking more control over their healthcare, including their vision. Their questions are becoming more and more complex and they provide a lot more

page1billhttp://www.blogger.com/profile/04474073627432298533noreply@blogger.com0tag:blogger.com,1999:blog-7555550068926176458.post-37534576074732730012009-05-15T10:31:00.001-06:002009-05-15T10:35:44.495-06:00

On February 25, 2009 the American Journal of Ophthalmology released its 10 year follow-up on its study of Excimer laser ablation for myopia in thin corneas. The initial tests proved that the laser could safely and effectively correct myopia in very thin corneas and the follow-up now confirms that correction in this procedure provides “stable visual and refractive outcomes” after 10 years.10 years

tara.pinglehttp://www.blogger.com/profile/12493594410009935922noreply@blogger.com0tag:blogger.com,1999:blog-7555550068926176458.post-25149620962918137132009-05-13T16:43:00.002-06:002009-05-13T16:56:42.128-06:00

It's not suprising that most LASIK practices attribute the majority of their surgical volume to happy patient referrals. What is suprising is that the vast majority do nothing, spend no time or money, stimulating it, or trying to get more!Before, practices had the excuse that there was little they can do, besides incentivising them. Today, that excuse is eliminated with the Web and social media

page1billhttp://www.blogger.com/profile/04474073627432298533noreply@blogger.com0tag:blogger.com,1999:blog-7555550068926176458.post-55228223483304543562009-05-11T15:31:00.002-06:002009-05-11T15:34:01.323-06:00

Low myopes have become increasingly more cautious about who they trust with their eyes and their money. With the recession in full-swing, people are putting more confidence into social networking sites to get information and recommendations for ophthalmologists.Your practice would no doubt benefit from incorporating social media marketing into your current web marketing strategy. Creating and

SaraShttp://www.blogger.com/profile/00907825486787575698noreply@blogger.com0tag:blogger.com,1999:blog-7555550068926176458.post-67668104758477102382009-05-08T12:15:00.003-06:002009-05-08T12:26:11.377-06:00

Although the economy has impacted the LASIK industry and the total number of searches for just "LASIK" on the search engines have declined, there have an increase in the number of searches for LASIK-related searches, like "LASIK cost".In fact, the number of searches for "LASIK cost" on Google has doubled since June 2008.If you are looking to increase the number of users to your website, be sure

page1billhttp://www.blogger.com/profile/04474073627432298533noreply@blogger.com0tag:blogger.com,1999:blog-7555550068926176458.post-27838247844660402182009-01-20T08:20:00.004-07:002009-01-20T08:36:30.667-07:00

The Internet is increasing expanding to be about more than just information. More and more, the Web is now becoming a relationship building tool. Ophthalmology practices and doctors, and really and business or individual, will build a reputation online. That reputation may be positive, negative, or anonymous. If your practice does nothing to promote itself online in the social networking realm,

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7555550068926176458.post-81065499107676948702008-08-28T10:07:00.002-06:002008-08-28T10:10:59.975-06:00

Many LASIK surgeons are interested getting their websites to show up on the top of Google and Yahoo for important search phrases. Only a few will succeed. The question is, should you do it yourself or hire a search engine optimization expert who specializes in LASIK website marketing. Here are a few things to consider when evaluating that question:Time vs. Expertise. Search engine

JessicaEhttp://www.blogger.com/profile/09579888199751204771noreply@blogger.com0tag:blogger.com,1999:blog-7555550068926176458.post-43954250784865037332008-08-22T10:02:00.001-06:002008-08-22T10:04:34.108-06:00

So you've got your LASIK website up and you want to get it registered on the search engines. There are literally thousands of search engines and directories where you can submit your site. A successful search engine optimization program will get you listed in as many of these as possible. However, if you are a do-it-yourself kind of person, here are a few of the big ones:The Open Directory -

JessicaEhttp://www.blogger.com/profile/09579888199751204771noreply@blogger.com0tag:blogger.com,1999:blog-7555550068926176458.post-16969166442879104182008-08-01T12:12:00.001-06:002008-08-01T12:13:22.607-06:00

Many ophthalmologists are now familiar with the two major pay per click options - Google AdWords and Yahoo Search Marketing. There are others, but these are the two most important ones. If your practice is using (or considering using Pay Per Click - PPC), you should start here. The way that I look at PPC is that it is great for a limited time focused on a specific campaign such as the recent

JessicaEhttp://www.blogger.com/profile/09579888199751204771noreply@blogger.com0tag:blogger.com,1999:blog-7555550068926176458.post-77301863804334101562008-07-24T09:57:00.002-06:002008-07-24T10:01:47.718-06:00

Almost every day I come across beautiful LASIK websites with rich, well-written content, but they overlook some mighty important things and therefore fall short of their potential to generate new patients. Since people who are searching on the Internet for a LASIK surgeon proceed in a "scan mode" until a website can draw their attention into more of a "reading mode," it is vital that your

JessicaEhttp://www.blogger.com/profile/09579888199751204771noreply@blogger.com0tag:blogger.com,1999:blog-7555550068926176458.post-60702823843146547222008-07-16T16:16:00.003-06:002008-07-16T16:24:49.785-06:00

According to a recent report from Iconoculture and AMO, these are the values that drive people in deciding to get LASIK:Entitlement: They feel like they deserve LASIK.Confidence, Vanity, Self-Esteem: Patients feel that they'll feel better and look better/younger when they get LASIK.Responsibility: Patients with kids feel that it's their responsibility to improve their kids' vision.Practicality:

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7555550068926176458.post-72349377737705471522008-06-26T14:09:00.001-06:002008-06-26T14:36:53.873-06:00

Those of you who are actively promoting your practice’s LASIK website on the web are probably aware of your Page Rank. If you have downloaded the Google Tool Bar, you can see the Page Rank of every website you visit. Page Rank (or PR) is Google's way of telling you its perception of the relative value of a given website on a scale of 0 - 10. The more websites (especially more credible websites

JessicaEhttp://www.blogger.com/profile/09579888199751204771noreply@blogger.com0tag:blogger.com,1999:blog-7555550068926176458.post-53107327327223338402008-06-19T14:50:00.001-06:002008-06-19T14:52:23.170-06:00

Who has the time or wants to give a lot of personal information through a long and tedious contact form? Not many people do. The solution? A mini-contact form!By creating a call to action that appears on almost every page of a LASIK website, it is appealing even to the most cautious consumer and can even be extremely professional.There are several styles or layouts one can choose for a

JessicaEhttp://www.blogger.com/profile/09579888199751204771noreply@blogger.com0tag:blogger.com,1999:blog-7555550068926176458.post-28848872071527726512008-06-11T15:23:00.001-06:002008-06-11T15:25:08.450-06:00

The major search engines today rely on incoming links as a major part of their algorithms in determining the credibility and ranking of websites in the free search results. Accordingly, it is essential for you to develop as many incoming links as possible. Following are a few things you should do:Make sure all of your listings with professional societies include a link to your website.The same

JessicaEhttp://www.blogger.com/profile/09579888199751204771noreply@blogger.com0tag:blogger.com,1999:blog-7555550068926176458.post-70438138903759370692008-05-29T11:23:00.001-06:002008-05-29T11:32:28.880-06:00

If your practice wants to generate LASIK patients through the search engines, which search engine is the best? The answer is you need to do well on both Google and Yahoo to be successful with your practice’s internet marketing. In fact, you shouldn't stop with Google and Yahoo. MSN is a strong third choice and there are many other second and third tier search engines that also generate a lot

JessicaEhttp://www.blogger.com/profile/09579888199751204771noreply@blogger.com0tag:blogger.com,1999:blog-7555550068926176458.post-37540467189256495282008-05-14T13:33:00.002-06:002008-05-14T13:41:35.437-06:00

Many LASIK practices make the mistake of pulling back on their marketing budgets when the economy turns sour. Especially where web marketing is concerned, a down economy is precisely the time to increase your spending. You have to fight harder for the leads on the web because there are fewer of them. You will still turn a profit - again, especially where web marketing is concerned, because you

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com2tag:blogger.com,1999:blog-7555550068926176458.post-1214188814208474972008-05-08T14:55:00.003-06:002008-05-14T13:48:05.178-06:00

Search engine optimization is the foundation for a successful web marketing strategy. Some ophthalmologists make the mistake of thinking that if they're doing search engine marketing, then they should be raking in patients from the Internet by the bunches. This can be true for some surgeons, depending on their market, the competition and the website itself, but more often than not, search

JessicaEhttp://www.blogger.com/profile/09579888199751204771noreply@blogger.com0tag:blogger.com,1999:blog-7555550068926176458.post-81569370158750591722008-04-30T10:26:00.000-06:002008-04-30T10:27:16.566-06:00

SEO is a foundation. If the site is well optimized, it will do well. However, in today's competitive search engine world, good optimization may not be enough. You also need regular content updates, lots of deep content, and lots of links coming into your website.How do you know how many links your website has compared to your competition? There are link popularity tools that can help with

JessicaEhttp://www.blogger.com/profile/09579888199751204771noreply@blogger.com0tag:blogger.com,1999:blog-7555550068926176458.post-9408346308860400792008-04-16T10:43:00.001-06:002008-04-16T10:46:02.824-06:00

The answer is - it varies.Each search engine is different. And the answer varies on a case-by-case basis, so we can only speak in generalities. Of the major search engines - Google, Yahoo and MSN -Yahoo and MSN tend to index new sites a lot faster than Google, but that is not always the case. On the other hand, if you add a well-optimized page (say for a new type of procedure or service) to a

JessicaEhttp://www.blogger.com/profile/09579888199751204771noreply@blogger.com0