tag:blogger.com,1999:blog-7314274.post-54715069576493312212008-05-01T09:22:00.002-05:002008-05-01T09:35:07.805-05:00<span style="font-style: italic;">"In 2004 at the New York Search Engine Strategies conference a JupiterMedia analyst stated that 5 out of 6 commercial purchases which originated from search originated from the organic search results. They also stated 'algorithmic listings in search indexes generate an estimated six in seven commercially natured search referrals.'</span><br /><br /><span style="font-style: italic;">2008 Penn State research titled Determining the informational, navigational and transactional intent of Web queries [PDF] found that roughly 80% of search queries were informational, while approximately 10% were each navigational and transactional. With so many searches being informational and navigational, it is unsurprising that people click the organic search results more often than the associated PPC ads."</span><br /><br />This is a very extensive article with a lot of information about how to estimate a value for different ranking positions. There is more in this article than I can summarize in a single entry, but the quote above jumped out at me.<br /><br />To summarize briefly what I found interesting in this selected quote:<br /><ol><li>Most commercial activity originated from search is due to organic results!</li><li>Ranking determines 6 out of 7 commercially oriented referrals!</li><li>Some 80% of searches are informational in nature as opposed to transactional or navigational!</li></ol>These points really emphasize how important performing on organic searches can be to a business. Participants in our <a href="http://www.small-business-consultants.net/small_business_resource/Internet_marketing_clinic.htm">free Internet Marketing Clinic</a> receive current information on the best techniques for making your web site perform well in this crucial arena!<br /><br />This article is well worth some time to study, but be forewarned that it is full of information and will take some concentration.RGMyershttp://www.blogger.com/profile/12904517262971335678noreply@blogger.com