Pink Heels™

Happy Birthday!

2009-12-03T08:30:00.004-05:00

I love to celebrate birthdays...not just my own but others. However, on December 3rd the day is all mine to be a rock star! It is tradition for my mom to make me a Strawberry Shortcake cake. Yes, I am a woman in my 30's and shouldn't still love Strawberry Shortcake on my birthday but I DO!!! Unfortunately, this year I am in D.C. and my mom is in Boston on my b-day. Therefore, I am compromising by posting Strawberry Shortcake on my blog. Woo-hoo!!!

Dance Like You Mean It

2009-12-02T11:52:00.001-05:00

dance

as though no one is watching you.

love

as though you have never been hurt before.

sing

as though no one can hear you.

live

as though heaven is on earth.

- souza

Comment Moderation Problems

2009-12-01T21:23:00.003-05:00

Thank you to everyone for your recent comments on the Pink Heels blog. Unfortunately due to some mysterious issue, your comments are not successfully being posted after they are approved. Hopefully Blogger is in the process of fixing this little issue. In the meantime, please know that your comments are not being deleted. They are simply being gobbled up by the cyber monsters.

Client Spotlight: Kirsten

2009-11-30T11:28:00.000-05:00

Age: 26

What inspired you to start your business?

I’ve always been interested in cooking, food and writing. Much of my career has been focused on food and communicating about food (through marketing, advertising, public relations and writing). I found that while I loved doing these things through the company I worked for, I wanted to be able to choose what I wrote about, what products I endorse and what clients I would represent. Having more control over my client base was the main motivating factor to start thinking about my new business.

What were your primary goals when you started working with Pink Heels?

My main goal was really just to get thinking about my new business. I know that I still need to work full‐time and I may not be able to launch this new business for quite awhile, but working with Pink Heels has given me such a great foundation to start this new business.

What goal are you most proud of that you accomplished?

I think that I am most proud that my business is something that is absolutely achievable and something that I will start. Before working with Pink Heels, I always talked about wanting my own business…but I never really put that thought into action. While my business isn’t fully launched yet, I know that it will be and I have really great plans for it.

What have you learned about yourself?

I’ve learned that it is possible to work full‐time and have a side business. I’ve also learned that it’s ok to start small and that my business will take a tremendous amount of work, but that I can do it.

What is the name of your new small business that is ‘Up & Running?’

Hah. That’s still up for debate. My first focus for my business is my freelance writing, so for now just look for a “Kirsten Saladow” byline.

Web Site: In progress.

Do you have any final thoughts that you would like to share with the world; especially any potential women entrepreneurs?

I think it’s important to think about what you are good at and take a chance on yourself.

What Will You Promise to Yourself?

2009-11-28T10:36:00.003-05:00

I couldn't resist re-posting a poem that I read on the Dirty Footprints blog today. Thanks Connie for sharing it. It is fabulous!

I PROMISE MYSELF

To be so strong that nothing can disturb my peace of mind.
To talk health, happiness, and prosperity to every person I meet.
To make all my friends feel that there is something worth while in them.
To look at the sunny side of everything and make my optimism come true.
To think only of the best, to work only for the best
and to expect only the best.
To be just as enthusiastic about the success of
others as I am about my own.
To forget the mistakes of the past and press on to the
greater achievements of the future.
To wear a cheerful expression at all times and give a smile
to every living creature I meet.
To give so much time to improving myself that I
have no time to criticize others.
To be too large for worry, too noble for anger, too strong for fear,
and too happy to permit the presence of trouble.
To think well of myself and to proclaim this fact to the world,
not in loud word, but in great deeds.
To live in the faith that the whole world is on my side,
so long as I am true to the best that is in me.
--Christian D. Larson

Happy Tofurkey Day!

2009-11-26T11:46:00.000-05:00

2009-11-25T11:56:00.000-05:00

The mind is like a parachute.

It works best when it is open.

-14th Dalai Lama

Client Spotlight: Crystal

2009-11-23T11:23:00.000-05:00

Age: 29

What inspired you to start your business?

I always knew I wanted to start my own business. The inspiration that got me started my love of art, design, fashion and baking!

What were your primary goals when you started working with Pink Heels?

My goals when starting with Pink Heels were to create a more cohesive brand and message to my audience, to better intergrate social media outlets to boost brand awareness, and to learn more about online marketing.

What goal are you most proud of that you accomplished?

The goal I am most proud of is creating a more cohesive brand.

What have you learned about yourself?

This processes has reinviegureted my "I can do anything!" spirit.

What is the name of your new small business that is ‘Up & Running?’

Tasty Morsels Bakery

Web Site: http://www.tastymorselsbakery.com/

Do you have any final thoughts that you would like to share with the world; especially any potential women entrepreneurs?

Never say never and dream BIG!

Diet 101: Connection

2009-11-20T10:11:00.006-05:00

This week's chapter in the Joy Diet arrived at the perfect time. Interpersonal relationships, or connection as the author identifies it, is an area that requires ongoing and constant nurturing to ensure that they are mutually beneficial and respectful. This is applicable in our personl lives and within the work place.

Before I opened the book, I had already put into motion several of the recommended activities. You can imagine my surprise when I discovered that my life this past month was a mirror image of the book's recommendations.

The steps to creating 'connection' in your life, as defined by the author include:

1. Learn to reach the place of peace while with another person.

This is a task that I have been practicing with someone that is constantly challenging my positive thoughts, feelings, emotions, and actions at work with a professional colleague. To offset this potentially hazardous person from intoxicating me with her venom, I imagine myself surrounded by a positive protective bubble that deflects the negativity...and it works!

2. Learn to tell yourself the truth while interacting with someone else.

Over the past month, I have decided to face the truth about two people who are part of my life; one on a personal level and the other on a professional level (person mentioned in #1). I bravely explored, while feeling very uncomfortable, the truth about our relationships. While there were many positive attributes that I could identify, I also identified a few deal breakers.

3. Identify what you want in the relationship.

While completing #2, I was simultaneously identifying what I want and need from a mutually beneficial relationship. I have completed this list in my head but I have to put it on paper...a task that I intend to complete in the near future. Once I write-down the positive attributes that I want to attract, I intend on placing my list in my Magical Dream Box.

4. Risk openess.

This was so incredibly hard and difficult but I did it. I was honest to both individuals about what I felt was working well and what was not working despite my fear that it would hurt their feelings. Both individuals respected my honesty even though it was painful for them to hear. Ironically, they were both shocked and thought everything was great. I now feel a sense of relief from opening up and am optimistic that it will allow me to move forward. I strongly believe that we must release before we can move forward and accept new people in our lives. The four steps from this chapter that I have been working on for the past month have allowed me begin the process of moving forward.

Tranquility Within

2009-11-18T11:52:00.000-05:00

what lies behind us

and what lies before us

are small matters

compared to

what lies

within us.

-Emerson

Spotlight On: Heather Patterson

2009-11-16T11:57:00.000-05:00

Name of Business: Braelyn Bounty Bug
Type of Business: Maternity Wholesale
Web Site: www.pregoplanner.com
Email: heather@braelynbountybug.com
Twitter: BountyBug

Tell us more about your woman-owned business.

When I was pregnant with my first son, I developed an extreme case of “baby brain” aka “mush brain” and I needed a pregnancy planner that could help me keep track of my pregnancy. There wasn’t a pregnancy planner on the market that met my needs. Therefore, I bought myself a three-ring binder, customizable tabs and some loose leaf paper and created my very own makeshift pregnancy planner. I carried it with me everywhere as my entire pregnancy was recorded in that binder. Once my son was born, my heart was crushed with the thought of leaving him to go back to work – especially to a job that left me creatively unfulfilled. My loving and always supportive husband finally said, “Why don’t you take your pregnancy planner to market?” While at home on maternity leave, I started to design my first Prego Planner. I knew I wasn’t the only expecting mother who was looking for a pregnancy organizer like the one I had in mind.

What makes your business unique?

Forget yellow ducks and teddy bears, Braelyn Bounty Bug offers fun and fashionably functional pregnancy planners that were designed for MOM. The Prego Planner gives Moms-to-be the ability to arrange and rearrange their own pregnancy planner (unlike other pregnancy organizers that are permanently bound together). The expectant mother can take out pages she doesn’t need and move pages where she wants them to go. This capability allows an expectant mother to customize her pregnancy planner to suit her very own unique needs.

Can you share with us the challenges that you have encountered related to starting a business?

Hahaha! This question made me laugh out loud because I’m not sure where to start – there are so many. I once read that the conceiving and launching of an idea or product isn’t something you’ve (I had) done before – it isn’t like testing a new recipe; at least you know what cooking is and have done it before (hrrmm…I still haven’t found my inner Julia Child) – so you can’t expect it to come naturally. That is so true.

Trade shows are just one of the challenges I have faced. My first trade show was a real eye-opener. I was located next to none other than the all popular BabyLegs. I took one look at their booth and thought, “What in the world am I doing here?” I literally started crying and immediately started doubting myself. Thank goodness my husband was with me or I would’ve quit camp and headed back home. However, it was a blessing in disguise as the entire BabyLegs family was full of helpful information and tips. I left that show knowing a lot more than I did going in.

Taking business calls at home with two young children is also a challenge. There have been countless times that I have locked my bedroom door, locked my bathroom door and then shut my closet door in hopes that the professional on the other end wouldn’t hear my children screaming, yelling or crying. Just the other day, I was on a call with another professional when my 1 year old started crying at the top of his lungs and the lady stopped her conversation and asked, “How bad did he hurt himself?”

What has been your biggest success thus far?

I would have to say that my biggest success is getting in with BabiesRUs. At my first tradeshow (with BabyLegs), I attended a “first time exhibitor” meeting where a speaker mentioned that it took him three years to get noticed by stores like ToysRUs. I thought, “That is such a long time.” It took me lot of creativity (and I mean CREATIVITY), time, patience, tenacity and about two years. However, getting in is just half the battle. Once you are in, you have to work twice as hard to bring awareness to your product and its availability.

What is your favorite free business resource?

I have two:

1. SavorTheSuccess.com – A social media network for women entrepreneurs. They also showcase some of the best blogs of other successful women with great tips and insight.

2. TheMomEntrepreneur.com. - A website specifically designed for offering tips, advice and resources for balancing motherhood and running a company. It also has an amazing Online Support Group where you can find answers and support for just about anything.

What words of advice would you provide to others who are considering starting a business?

In the words of Donald Trump, “You have to think anyway so why not think big?” My personal interpretation: Don’t set limits on your dreams or your business. Never in a million years did I think I would be working with BabiesRUs. Also, networking and relationships are huge! Nurture your relationships with other professionals (in any and every industry) as they are all equipped with some bit of knowledge that you can benefit from. Finally, if you have information that can help a fellow entrepreneur – share it. Good things will always come back to you.

Do you have any special offers for those reading this interview?

Absolutely! Receive a FREE Tot Tag with the purchase of any Prego Planner by using the code “PINKHEELS” in the Gift Message area of the order form. Please be sure to note the preferred style of Tag. Offer valid through January 24, 2010.

Do you have a small business idea that you want to get "Up & Running?" Pink Heels has a variety of services and resources available for all stages of business development and sustainability. Check out all of your coaching and consulting options HERE and all of your e-book options HERE!

Would you like to be considered for an upcoming "Spotlight On" post? If you have a web site and a business Up & Running story, please email Jennifer Moore at Jennifer@Pink-Heels.com. You can be located anywhere in the world as we are creating a global network of fabulous women!

Diet 101: Laughter

2009-11-13T11:44:00.004-05:00

This is probably my favorite chapter in The Joy Diet online book club hosted by Jamie Ridler because a) it doesn't dwell on the past or the negative and b) I love to laugh! Whenever I need a little mid-day pick me up, I rely on the yoga diaper commerical below to stir up an impromptu outburst of hysterical laughter. Enjoy!

Wisdom

2009-11-11T11:57:00.002-05:00

Grant me the serenity

to accept the things

I cannot change,

the courage to change

the things I can,

and the wisdom to

know the difference.

- Niebuhr

Big Texas Experience

2009-11-09T23:57:00.001-05:00

After traveling to Texas for many years on a monthly, sometimes weekly, basis I finally visited Austin for the first time. I have predominantly spent most of my time on business trips to the Dallas and Houston areas. However, thanks to the hostess with the mostess, Carolyn, I was able to experience Austin with great gusto! She planned the perfect balance between great food, sightseeing, shopping, and downtime. Although, maybe there was too much food...I gained 2 pounds but it was TOTALLY worth it!

The weekend was capped off with a fabulous Saturday afternoon with Silky and Pamela while enjoying the lakeside view. The weather was absolutely amazing and the company was even better! Between Silky, Pam, Carolyn, and I...we just might take over the world. Or at least a small picnic table in Austin.

The only complaint that I have about the entire weekend is that Carolyn refused to let me take Lola, the wonder dog, back home with me. Seriously...what is up with that?

Diet 101: Play

2009-11-06T11:59:00.000-05:00

This week's chapter in The Joy Diet online book club is focused on play but not the fun type of play where you run to the playground and swing. It is about playing the game of life in a joyful manner.

The best question from the chapter, from my perspective was, "Does the game you are playing serve your real life?" One could easily replace game with life, playing with living, and real life with true purpose, to re-formulate the question into

"Is the life that you are living serve your true purpose?"

When you wake-up every morning, are intentionally choosing thoughts, feelings, emotions, and actions that support your goal and mission in life? Or maybe you need to step back and identify your goal and mission in life first and then begin to evaluate whether or not you are living it everyday. Either way, the chapter on "play" is an important step in finding happiness in life. In fact, the exercises listed are similar ones that I routinely encourage my career coaching clients to complete.

But on a lighter note, I also believe that "play," within its traditional context, is also important to a joyful life. While the author did not explore this aspect of joy, it is important to address. We must have balance amongst our busy lives by incorporating plenty of play time.

In the spirit of my weekly lists, I give you my favorite playtime activities:

~ Gymnastics

~ Swimming and water sports

~ Walking barefoot in the grass or beach

~ Swinging at the playground

~ Ice skating and sledding

~ Coloring with crayons...I love the smell of my Crayola's

~ Hip Hop Yoga

~ All Halloween festivities

~ Flying a kite

~ Playing with my nephew and niece

~ Laughing

~ I still love working on my copy of "Wreck This Journal"

~ Racking the autumn leaves and jumping into the pile

~ Making and eating smores

~ Playing "catch" with my dog

~ Getting dressed-up for no reason

Just When...

2009-11-04T11:50:00.000-05:00

Just when the catepillar

thought the world

was over,

it became a

Butterfly

-Proverb

Positivity & BIG INTENTIONS Under the Full Moon

2009-11-03T09:11:00.009-05:00

For this month's dreamboard exercise hosted by Jamie Ridler, I decided to change things up a bit.

First, after spending a couple of months working with Pam Robinson to learn EFT (emotional freedom technique), I find myself releasing old "negative stuff" and carefully selecting only the positive to fill my mind, body, and soul. It is quite an interesting transformation that I HIGHLY recommend for everyone to experience. Pam is awesome!

Therefore, my dreamboard for this month is focused on positivity...attaining, maintaining, and accentuating.

But my full moon activities do not end with a mere dreamboard. I was inspired by Silky Hart's blog to create a box that I could fill with my dreams. She had mentioned in a recent post that she had taken a picture of a house that she wanted, sent her intention into the universe, and then placed the image in her Magical Creation Box. Fast forward several years and she is now living in that house.

I loved the idea so much that I decided to create my own Magical Creation Box. I took an old Tea Forte box and used a wood burner to carve images into the sides, top, bottom, outside, and inside. I then painted it with acrylics to add a splash of color. As I was enjoying my full moon meditation, I set not only my dreamboard intentions out into the universe but I also filled my Magical Creation Box (AKA Dream Box) with images and words from magazines that represent my long-term intentions (1 to 3 years)...to finish my PhD within the next three years, to move back to D.C. full-time, to find the perfect job in D.C. that applies my PhD, to find a house in D.C. that is affordable and filled with love, and to find my knight in shining armor who is going to sweep me off of my feet and is going to live happily ever after with me in D.C. Yeah, I know...not a small order to send out to the universe but I am optimistic! In fact, I believe that my dreamboard and Magical Creation Box intentions are already in full swing and are waiting for me to collect in 1-3 years. : )

I love Silky's quote on the topic of the Magical Creation Box, “The Universe knows the bigger picture. I’m going to let it deal with the timing of this. Meanwhile, I’ll just do everything I can to keep moving happily along.”

Spotlight On: Deidrea Haysel

2009-11-02T11:56:00.001-05:00

Name of Business: Hot Mama Gowns

Type of Business: Hot Mama Gowns are the “Hot Mama” alternative to the generic hospital gown™. Style meets function in the labor and delivery room.

Web Site: http://hotmamagowns.com/

Email: Info@HotMamaGowns.com

Twitter: http://twitter.com/HotMamaGowns

Facebook: http://www.facebook.com/HotMamaGowns

Why did you decide to start this type of business?

Minutes after the birth of our daughter, Naomi in 2006, I had the idea for the gowns. I had an unmedicated labor and delivery so when they presented me with that precious baby I was super aware of myself, my surroundings and namely the itchy, smelly, faded, used hospital gown I was wearing. To think I had just spent nine months growing this perfect human for the doctor to just lay her on my chest on this chemical smelling faded hospital gown.

She wanted to nurse immediately and I had to literally remove my entire arm from the gown leaving my entire side and half of my other breast exposed. When friends and family came to visit, it became more difficult. I was learning how to nurse, she was learning how to feed, and we were both frustrated trying to get it right. Add to that my eager family and friends wanting to see our precious baby with me being almost fully exposed. It was not a pretty site for anyone.

What makes your business unique?

I feel Hot Mama Gowns are unique in several ways. We only use 100% organic cotton fabrics that are dyed using only vegetable or low impact dyes. We only manufacture in the United States! Also, our gowns are actually sized, so they are not a one-time deal; they fit you when you have a pregnant belly; then the sides cinch in and the gown transforms into nursing pajamas! I am also very proud that our sizes fit just about every size Mommy and bump sizes XS-XXL (2-24). Also, our customer service sets us apart. I pride myself on outstanding customer service which means whether you call, fax, or email us, you will get a response within hours, and we understand “rush”! Dealing with pregnant women, time is of the essence, so we do everything in our power to expedite every order and get it to that Mommy in waiting as fast as possible! Another unique aspect of Hot Mama Gowns is the idea of the gowns as a gift. They make wonderful baby shower gifts because it’s a gift especially for the Mom; something to make her feel special and something she can feel good in.

Can you share with us the challenges that you have encountered related to starting a business?

Finding the right vendors, money and time were all challenges. Finding the right vendors is key especially for me, as I am one of those people who prefer a relationship, as opposed to a “contact.” When I add people to my team, they have to be rockstars with passion. They have to be vested in me, my business, and really want us to succeed.

Money, well, that might go without saying. The funniest thing I kept coming up against when I first started the business and was looking for funding was dealing with the banks. The lenders at the bank kept asking me the same, strange, question “Don’t you have family money” or “Isn’t there a way you can borrow this money from your family and friends?" Seriously, why do you think I’m here, I wasn’t born with a silver spoon in my mouth and my parents have instilled in me a terrific work ethic, so, my answer to them was “No, I do not come from money, and even if I did I would not ask for it, I would rather earn it; albeit through blood, sweat and tears!”

And lastly, time, and I don’t mean to ruin the surprise, but there is never enough time. With my husband working a full-time job, me working a full-time job, and two kids, there iss just not enough time to build the business. But I am happy to report I have found the answer, it’s called caffeine!

How did you overcome these challenges?

I am happy to report that time is a beautiful thing; as more time went by I got better at choosing the right vendors who were the best fit for me and the business, and slowly but surely we actually paid off the business so we were able to meet our breakeven point (which is crazy because it’s only been about a year and half that we’ve sold product). I try to be the best wife, best mother, best daughter, best sister, etc, all while keeping the laundry done, house clean, flowers planted, and as I complete this interview it’s now 1:30AM, so I haven’t quite figured out the time thing, but I am happy to accept suggestions!

What has been your biggest success thus far?

Being able to finally offer our gowns wholesale. In the beginning they were so expensive to manufacture, and I knew it would take time to get my costs down so I was okay eating a lot of the profit but retailers were not as hungry to eat the profit as I was. So, the day I could finally go to my manufacturer and place an order large enough that drastically reduced my manufacturing costs, that was my biggest success because it has opened so many doors. Boutiques are now able to offer Hot Mama Gowns to their customers.

What is your favorite free business resource?

Currently, I’m really into http://retailminded.com/blog/
It’s a great resource and knowledge base for retailers, wholesalers, representatives, showrooms to understand how they all fit together. Being new to the industry it was a great resource for me to understand basic terminology/jargon that was new to me from a simple term like “line sheet” to what do you need in your “Press Kit.” It is updated frequently and I love reading past posts as well as current articles.

What words of advice would you provide to others who are considering starting a business?

Do it!! You only live once, so live out your dream. It is so incredibly rewarding owning your own business and being in control of its future. Be prepared to spend more money than you wanted or expected, be prepared for it to take more time to get up and running than you expected, and be prepared for it to be more rewarding than you expected!

Do you have any special offers for those reading this interview?

For those who took a little time to get to know me and Hot Mama Gowns, please use code “pink” in the coupon box for 15% off your entire order. Coupon will expire on February 28, 2010.

Do you have a small business idea that you want to get "Up & Running?" Pink Heels has a variety of services and resources available for all stages of business development and sustainability. Check out all of your coaching and consulting options HERE and all of your e-book options HERE!

Diet 101: Treats

2009-10-30T11:29:00.007-04:00

It is ironic that this week's chapter in The Joy Diet book club is focused on treats. Afterall, Halloween is the perfect time of year to focus on this subject!

In the spirit of the book club and in light of Halloween, I shall list my favorite treats that put a huge smile on my face.

Oh, how I love the following treats:

~ Random acts of kindness.

~ Laughing until my stomach hurts.

~ An unexpected email filled with kind and loving words.

~ Playing with dirt in my garden and walking barefoot in the grass.

~ Finding a great bargain on an outfit/shoes/purse that is "totally me."

~ Tokens of love.

~ Listening to a new cd that speaks to my current mood and emotions.

~ Filling the bath tub up with bubbles and then jumping in.

~ Receiving an unexpected and thoughtful gift.

~ Feeling and knowing that I am loved.

~ Listening to my dog snore while she is cuddled up next to me.

~ Taking a moment at a local playground to swing; allowing my feet to reach the sky and my hair to go wild.

~ Enjoying a great glass of wine while enjoying the company of a friend(s).

~ Silence.

~ A random road trip that leads to somewhere new and undiscovered.

~ Meeting a new kindred spirit.

~ Eating delicious food that makes my mouth go crazy in pure delight.

~ Receiving and giving hugs.

~ Accomplishing my goals.

~ Floating in the middle of the lake while looking up at the sky and watching the clouds pass by.

~ The absence of technology.

~ Spending time with family and/or friends.

~ Puppy kisses.

~ Taking a vacation that allows me to soak up the culture.

~ Discovering something new about myself.

~ The moment that I realize, "I did it!"

Happy Halloween!

The Road Less Traveled

2009-10-28T11:48:00.000-04:00

May the road

rise to meet you,

may the wind

always be at your back,

may the sun

shine warm upon your face,

may the rains

fall softly upon your fields

(Irish Blessing)

Upcoming Changes for Pink Heels

2009-10-27T11:39:00.000-04:00

While enjoying a wonderful trip back home to D.C., I had many business meetings sprinkled in the mix of personal time. One of those meetings was a very productive discussion that resulted in Pink Heels securing a 5-year corporate contract. I am incredibly excited about this next big step for Pink Heels.

As part of the agreement, Pink Heels will be responsible for providing services and products to its corporate office employees and its applicable clients. Due to the expected demands associated with this new adventure, many upcoming changes will occur including those associated with this blog. Additionally, to avoid any potential or actual conflicts of interest, Pink Heels will no longer be accepting new clients after January 1, 2010. Only existing and former clients along with the employees and clients associated with this corporate contract will have access. The only exception will be the selected participants of the Up & Running Small Business grant. However, while this grant opportunity has traditionally been offered three times a year, it will become an annual opportunity starting in 2010.

I will keep you posted on all of the changes as more details unfold.

Spotlight On: Sara Avant Stover

2009-10-26T11:56:00.003-04:00

Name of Business: The Way of the Happy Woman™
Type of Business: Yoga, Meditation, and Life Balance for Women
Web Site: http://www.TheWayoftheHappyWoman.com
Email: sara@thewayofthehappywoman.com
Twitter: http://twitter.com/WayofHappyWoman

Tell us more about your woman-owned business.

I help modern women who are struggling with claiming success AND
their femininity by teaching them how to retrieve personal happiness—
beyond their body size, relationships, and careers. I show women how to connect with their inner radiance through yoga, meditation, and balanced living through the workshops, retreats, and trainings that I teach around the world, as well as through the articles that I write for magazines and The Huffington Post. I’m also working on a book called The Way of the Happy Woman™ that compiles all of these teachings.

Why did you decide to start this type of business?

My path has been an evolution—and my inner and outer worlds have developed simultaneously. In 1999 I was about to graduate from Barnard College in New York City. As an African Studies major, I had my heart set on serving in the Peace Corps in West Africa in the realm of health education. Unfortunately (or fortunately!) I went in for a routine check-up at the gynecologist to clear the final screening process for this post. During that visit I learned that I had advanced stages of pre-cancerous cells on my cervix—a condition that would prevent me from going to Africa. Needless to say, I was crushed.

It was a huge wake up call—because although I was practicing yoga, exercising, and eating well at the time, I was also burning the candle at both ends. Working three jobs, having a full course load!

Serendipitously, a few weeks after my diagnosis, I got a job offer to teach at an international school in Chiang Mai, Thailand. I found out that I could get the healthcare that I needed there, so I packed my bags and went. And, in many ways, that’s when my life really began…as I lived there from 1999-2008 (and I moved to Boulder, Colorado after that, where I now live).

I started studying Traditional Chinese Medicine, Buddhist Meditation, Ayurveda (the healing tradition of India), and my devotion to Yoga deepened tremendously. I learned how to slow down, take care of myself, and listen to my inner wisdom. With these tools, I had more courage and support to also tackle some of my deeper, underlying grievances such as anorexia, bulimia, anxiety, and depression. In Thailand I started to taste who I really am, beneath and beyond all of my foibles. And, best of all, I started to taste my essence of pure, unconditional happiness.

Can you share with us the challenges that you have encountered related to starting a business?

My biggest challenge has been keeping a balance—as that’s what brought me on the path in the first place (taking on too much, moving too quickly, not taking care of myself)!

Every day I need to remember what my priorities are; and I structure my time and expend my energy accordingly.

How did you overcome these challenges?

I commit daily to stay connected to ALL parts of myself through my morning meditation practice, journaling, yoga, walks in nature, time with friends, creative projects, appreciating beauty, and generally just checking in with myself to see what I need, what I want, how I can better support myself. Some days that means taking a bubble bath, other days it means going for a long hike, dancing, feeling sexy with my boyfriend, giving myself the time and space to cry, or just cooking a nice meal for myself.

Other saviors for me are occasional pampering—like massages and pedicures; going on vacation just for fun at least once a year; and going on solo yoga and meditation retreats to truly step out of the world and go inside of myself.

What has been your biggest success thus far?

That’s an interesting question. I feel like I have had so many successes. That’s another daily practice—at the end of the day, I write down all of the things that I have done well, that I feel good about. I think this is so important for women because we can be so self-critical.

But if I were to name one big success, I would say that it’s being here, as I am, right now. I’m so proud of myself for overcoming what seemed like insurmountable hurdles in my life—my eating disorders, low self esteem, depression. I can honestly say that I have successfully found self-love and an outlet to express who I am in the world in a way that’s authentic and truly of service to others. I feel truly blessed for this.

That doesn’t mean that I never hit rough spots, I do; and that’s human. I just have a deepened respect for myself and more tools and experience under myself to navigate those turbulent waters.

What is your favorite free business resource?

Girlfriends! Women are so savvy, intuitive, and tasteful. If I ever have questions about ethics, design, or new project ideas, I can always turn to my friends and they set me straight!

What words of advice would you provide to others who are considering starting a business?

Get to know yourself first!! I mean REALLY get to know yourself. Spend time alone in silence, in nature. Go on retreat. Develop a personal practice of self inquiry—whether that’s through yoga, meditation, prayer, dance, poetry, or whatever floats your boat. I think this is the only way that we can truly value the voice of the heart over the expectations of others.

Then, when you feel connected with your purpose and your deepest offerings, trust that. Relax back into a larger, unseen support network, and know that when you are on the right path, honoring your heart’s truth, you’re unstoppable! Even in the most challenging of circumstances, open up to guidance, to being shown the way. Trust yourself. Trust your feelings. And, especially as women, you must learn to trust your intuition and return to it again and again.

Do you have any special offers for those reading this interview?

Yes, I have a wonderful free audio download for you about how to reclaim your core feminine essence. It’s so important for professional women to really remember how to be women, and I think this helps us do just that:
http://www.thewayofthehappywoman.com/feminine-essence-audio

Do you have a small business idea that you want to get "Up & Running?" Pink Heels has a variety of services and resources available for all stages of business development and sustainability. Check out all of your coaching and consulting options HERE and all of your e-book options HERE!

Would you like to be considered for an upcoming "Spotlight On" post? If you have a web site and a business Up & Running story, please email Jennifer Moore at Jennifer@Pink-Heels.com. You can be located anywhere in the world as we are creating a global network of fabulous women!

Diet 101: Risky Business

2009-10-23T13:22:00.001-04:00

Living a fulfilling life requires one to take risk or, at least, take perceived risks. This point of clarification is extremely important since most of the time what we perceive to be risky is actually far from it. Our mind can play terrible tricks on us. When I work with clients, both career and business, it is important to understand and define the risk that one is confronting. A good starting point is to answer these two questions: What is the perception of the risk that you are feeling right now? And, what is the reality of the risk or, in other words, what is the truth that you know about this risk? Once you put these two dicotomies in check, the risk no longer seems overly frightening. You can then move towards making a strategic decision about your next step instead of viewing it as a risk.

While The Joy Diet, as part of Jamie's online book club, encourages people to identify and execute a risk everyday, I encourage you to redefine risk. Take the scary out of it by focusing on the realities of it. Once you release the fear behind the perceived risk, you empower yourself to experience more in life...like wear crazy pink hair and star sunglasses!

Start Your Own Fun Revolution

2009-10-21T11:52:00.002-04:00

Thank you to Helen for sharing this fabulous clip!

Spotlight On: Jennifer Finke

2009-10-19T11:55:00.005-04:00

Name of Business: The PRepared Publicist
Type of Business: PR inspiration for female entrepreneurs
Web Site: http://www.thepreparedpublicist.com/
Email: jenny@thepreparedpublicist.com
Twitter: www.twitter.com/preprdpublicist

Tell us more about your woman-owned business.

The PRepared Publicist is dedicated to helping female entrepreneurs promote their businesses. I offer full service PR management and coaching services for entrepreneurs who want to do their own PR. I also have authored several ebooks about how to promote your business - I've gotten so much great feedback on my ebooks that I'll be writing more soon!

Why did you decide to start this type of business?

I worked for a large PR agency for many years. After I had my son in 2005, I decided I wanted to start my own PR consulting business, JF Communications.com, which offers full service PR help to entrepreneurs and small business owners. I found that many people couldn't afford to do PR and they were doing it on their own. I hated the thought of people doing PR on their own PR with little to no information, so I started The PRepared Publicist, which offers free and low-cost coaching and educational tools to entrepreneurs.

What makes your business unique?

My business is unique because I offer a VERY personalized approach to PR. Each company that I work with has a personalized PR plan of attack - there's nothing run-of-the-mill about me. Reporters know me too - many I've worked with for over a decade and some I've interviewed myself for my own ebook on how to do PR.

What is your favorite free business resource?

HelpAReporterOut.com - a service that connects reporters looking for sources with PR people and companies. I also love FreeConference.com because I can set up free conference calls.

Can you share with us something that very few people know as it relates to your business?

If people saw how messy my office was they would not work with me ;-) I'm super organized in my head though - and that's where it counts!

What words of advice would you provide to others who are considering starting a business?

I have three bits of advice I would offer.

1) Don't let self-doubt derail you. I doubt myself all the time but I have to put that negative stuff out of my head and think positive. I realize that I can do it and there's little room for negativity as a business owner.

2) I also think people shouldn't give up too quickly. It can take years before your business really takes off - but so many people give up too soon without giving it a full shot.

3) I wish that companies understood the importance of marketing right out of the gate. They spend so much money starting their businesses and leave pennies in the end to promote their businesses. You can have a great product, great website and great brochures, but without dedication to marketing and PR, no one will know about you. I think entrepreneurs should set aside 1/3 of their start-up budget for marketing and PR initiatives.

Do you have any special offers for those reading this interview?

Sure, 20% off any ebook with code "pinkheels". Also, if you mention you read my Spotlight on Pink Heels, I'll offer you a free 30 min PR consultation.

Do you have a small business idea that you want to get "Up & Running?" Pink Heels has a variety of services and resources available for all stages of business development and sustainability. Check out all of your coaching and consulting options HERE and all of your e-book options HERE!

Would you like to be considered for an upcoming "Spotlight On" post? If you have a web site and a business Up & Running story, please email Jennifer Moore at Jennifer@Pink-Heels.com. You can be located anywhere in the world as we are creating a global network of fabulous women!