tag:blogger.com,1999:blog-7069681.post-85062750896326028532007-05-10T19:10:00.000-07:002007-05-10T19:28:36.764-07:00I love a good advertising gimmick. I have spent too many hours in war rooms with slightly insane and terribly talented creatives to miss a mentionable effort. In case you bought a bag of Doritos at your corner store in the last couple days (which I do often - in love with the new BBQ flavor dipped in mexican cheese dip from the restaurant on my corner), you may have seen the generic black bag labeled "X-13D".<br /><br />On the bag is printed:<br />"<b>This is the X-13D Flavor Experiment."</b><br />Receive additional instruction at snacksstrongproductions.com or text 'X-13D' to 24477 ('CHIPS')."<br /><br />Any agency who tries to pull a packaging or otherwise meaningless marketing stunt is an immediately absorbing opportunity, so I shell out the 99 cents...<br />-- eat some chips <br />-- tangy <br />-- eat more chips <br />-- strange this is not so mexican<br />(I am an EXPERT AT MEXICAN)<br />-- omgwtflol i know exactly what this tastes like!<br /><br />I had to respond via the super forward thinking method of short-code sms communication, and quickly found out the actual promotion does not begin until 05/13. <br />My attention span these days does not last that long, so for anyone who may Google this, the answer to Frito Lay Corp's question is the following:<br /><br /><span style="font-style:italic;">McDonald's cheeseburger - specifically the bite with pickles and onion pieces.</span><br /><br />I dare you to buy it and tell me I am wrong. Usually, I am wrong, however THIS time I am fracking positively beautifully correct.<div class="blogger-post-footer">email me at kat at kathunter.com</div>Kat Hunterhttp://www.blogger.com/profile/09144454335429149021noreply@blogger.com