The Businessman's Balance Sheet

Exabytes New Website Design Review

2008-09-30T15:31:00.003+08:00

To boost my chance of winning Mac Book Air from Exabytes, so here are my second review on a second blog of mine. (this count as two entries right?) ;)

Great Things About Exabytes New Website Design

The site is divided into a few sectors that are easy on the eyes. You can find what you are looking for (promotion, products, packages) easily. Important product showcase links are located above the fold. So users don’t have to scroll down to view Exabytes offering.

Express Options allow newbies to quickly find a suitable package without going through all the jargons. This will help a lot of people who are not familiar with hosting and domain.

Logos of payment processor and notable clients are clearly displayed. Research has indicated that well known logos do add to website credibility and boost sales.

The footer links is very good for SEO. It allows search bots to crawl inner web pages.
What ExaBytes Can Correct (or Add) for Maximum impact to the New Site Design

Suggestions on How to Make This New Website Design Great

Honestly, I am quite disappointed with the overall design of Exabytes new website. It’s nice undeniably but it’s TOO REGULAR for an established hosting company. It didn’t look much different compared to smaller hosting companies. As #1 host in Malaysia, I expect to see a design that stand out. Something unique to Exabytes personality.

The website has “enough” text link, but lacking in texts. This is important for natural on-site SEO purpose. I am aware that Exabytes has a proactive marketing policy and utilize Adwords to the max, but it wont hurt to add more text at the front page. Some welcoming remarks from the CEO maybe? Some guide etc.

The dropdown menu links are a poor choice. First, it’s not search engine indexable and second it obtructs the view and navigations. When scrolling the menus keep dropping down. It make it almost impossible to click on the “Hot News” link. (same problem with Paypal login form)

A local model please for the Xtudent Package promo. It’s hard for the users to relate. A “Malaysian” look will emphasis on Exabytes position as #1 in Malaysia and not just a me-too international hosting company.

A phone number or support model at a prominent place (top corner) will SURELY improve conversion rate.

10 Steps That Can Rescue Any Ecommerce Website From Low Sales

2008-02-18T23:14:00.001+08:00

Imagine: After weeks of hard work, your website is finally live. You've officially been open for business an entire week. And yet you haven't made any sales.
Not. One. Single. Sale.

Arggh!

Don't despair -- we've all been there before. In fact, it's one of the most common problems people ask us to solve for them.

Here's something that'll help ease the pain of turning a "dud" site into one that rakes in the profits...

IMC's surefire "My Website Ain't Making Money!" troubleshooting checklist!
If you recently launched a new web site and aren't getting the results you expected, you need to ask yourself every single question on the list below, starting at number one. Once you're able to answer "yes" to all ten questions, I guarantee the sales will come rolling in.

Print out the following checklist and start your troubleshooting right now:

#1. Is there actually a market for your product?
By that I mean, are you positive you're selling a product or solution people are actively looking for online -- and not finding? That is the formula for a successful business.

The best way to answer this question is to do keyword research with a tool like Keyword Discovery or Wordtracker to confirm whether people are using search engines like Google and Yahoo to hunt for something just like your product -- but not finding it.

It all comes back to supply and demand... You want to make sure people actually want to buy your product before you try to sell it!

#2. Are you getting enough traffic?
Before you can really judge your website's effectiveness, you need at least 1000 unique visitors (not pageviews). If you've only had 100 visitors and haven't made a sale, be patient!

You just need more traffic.

Once you've had 1000 visitors, then you can begin to assess how effective your site really is.

#3. Are you getting the right kind of traffic?
If you've had 1000+ visitors to your website and you still haven't made a sale, find out where your traffic is coming from. That'll help you know if it's targeted or not.
(By "targeted," I mean, visitors who are actively seeking out your product and are therefore extremely likely to buy it.)

The best way to get the RIGHT traffic to your site is by bidding on extremely targeted keywords in the pay-per-click search engines.

If you drive 1000 visitors to your site -- using extremely targeted keywords in your PPC ads -- and you still don't make a sale, then we know the problem isn't the quality of traffic you're getting. It's your website.

So let's take a look at that next...

#4. Is your headline effective?
If your site doesn't have a compelling headline that clearly communicates a powerful benefit, your potential customers aren't going to stick around to see what you have to offer.

Writing a better headline is typically the easiest way to fix a floundering website. If you get more people to stay on your site and read your offer, more people will buy your product.

#5. Are you distracting your visitors from your main sales message?
You need to get rid of everything that encourages your visitors think of something other than the product you're selling and the problem it solves.

This includes: links to other websites, Google Adsense ads, banner ads for other products, free articles that don't support the sale... the list goes on.

Keep your visitors focused only on buying your product -- and your sales will go up.

#6. Are you using testimonials effectively?
Like I said in last week's editorial, testimonials are one of your most powerful selling tools.

Nothing says, "Buy it now!" like an unbiased third-party recommendation.

If your site is brand new and you don't have any testimonials yet, give your product to a few friends and ask them to provide you with testimonials on how well it worked for them.

#7. Does your guarantee take away the risk of buying?
A good guarantee is an essential selling tool -- especially on the Internet. Unless you're a major brand (like Sony, Wal-Mart, Pepsi) that your customers inherently trust, you need to let them know you'll stand behind your product.

Reassure them that if they're not 100% satisfied they can return it to you and get all their money back. And remember, a longer guarantee usually results in more sales -- and fewer refunds!

#8. Is your price too high? Or too low?
Most people know that if you price your product too high, you'll hurt your sales. But this can also be true if your price is too low.

People get suspicious when the price is far below their expectations. They think it's probably "too good to be true" -- and as a result, they don't feel confident making a purchase.

#9. Is your ordering system easy to use?
Just because you can figure out how to navigate through your ordering process, it doesn't mean your average customer can.

If you want to make sure your ordering system is "user-friendly," find a few friends who aren't very Internet savvy and get them to order your product.

Watch over their shoulders and take notes. Where did they get stuck?

Make sure you fix whatever problems they encountered -- because your potential customers are encountering them, too -- and most likely leaving your site in frustration without buying!

#10. Do you have good salescopy?
If you aren't using well-written salescopy to sell your product, then you'll never achieve online success. It's that simple.

Your copy needs to use all of the selling tools I mentioned above to present a strong, linear sales message. It doesn't matter whether your particular site needs short copy or long copy, the fact will always remain: Your product isn't going to sell itself! You need words to do the job.

So there they are... the 10 questions we ask whenever we look at a website that's not turning visitors into sales. I have never answered "yes" to all 10 questions without seeing a substantial improvement to the site's conversion rate.

Now, if you're scratching your head, wondering what a good salesletter looks like... how to test pricing... how to write a headline... or how to use the pay-per-click search engines -- then I have to be honest and tell you, you need more help than we can provide in a single newsletter!

If you want detailed, step-by-step training on everything I mentioned above, then click here for a FREE ONLINE Business REALITY video!

Review Of Insider Secrets to Marketing Your Business on the Internet Version 2008!

2008-02-14T21:50:00.001+08:00

This #1 best-selling course has helped hundreds of thousands of e-business owners successfully market their products on the Internet.
“Insider Secrets” leads our clients step by step through the essentials of starting and growing a profitable online business -- to our most advanced Internet marketing strategies. Insider Secrets 2008 -- the ultimate driver's manual for online success And this year, we're certain this version of the course is going to blow all its predecessors OUT OF THE WATER...

... Because we've gone back to the drawing board and rebuild the ENTIRE course from the ground up, in order to be 100% certain it does the BEST possible job of teaching ANYONE -- from the rawest beginner to the most advanced marketer -- everything they need to know to make MORE money online in 2008.

This brand-new Course is a staggering 900 pages of high quality proven content and now includes a ton of new video training!

Here’s the 2008 Course Outline:

Step #1. Find Your Niche Market
Step #2. Set Up Your Business To Sell The Right Solution
Step #3. Write Compelling Salescopy That Turns Visitors Into Buyers
Step #4. Design A Website That Compels Visitors To Take Action
Step #5. Use An Opt-In Form To Collect Leads And Build Customer Relationships
Step #6. Drive Visitors To Your Website And Start Making Sales
Step #7. Use Pay-Per-Click Advertising To Get Traffic Fast
Step #8. Attract Free Traffic By Optimizing For The Major Search Engines
Step #9. Use Email Marketing To Build Customer Relationships And Make More Sales
Step #10. Harness The Power Of Affiliate Programs For More Traffic And Sales
Step #11. Test, Track, And Optimize Your Marketing For Maximum Results
Step #12. Add New Revenue Streams To Grow Your Profits

BONUS ITEM IF YOU GET IT NOW

Bonus Book - Use New Media And "Web 2.0" To Make Your Online Business Social
DISC 1: Video - Find a Profitable Niche Market
DISC 2: Video - Write Salescopy that Compels Visitors to Take Action
DISC 3: Create a Winning Pay-Per-Click Ad Campaign
DISC 4: Video - Optimize Your Website for Top Search Engine Results
DISC 5: Rolodex and Swipe Files
DISC 6: 7 Case Studies and 3 Website Reviews/Makeovers

Click here to start your own internet business NOW~!

Free Reality Marketing Video

2008-02-13T08:41:00.001+08:00

Are you sick of all the puffed-up marketing hype running
rampant on the Internet these days?

... Then you have GOT to check out this free instructional
video from online marketing genius, Derek Gehl:
http://www.marketingtips.com/reality-101/t/923527

Derek has accomplished what no other marketer has ever done...

In just 30 minutes, he gives you the complete "3-D" snapshot
of the steps you absolutely MUST take in order to build a
REAL money-making online business.

Derek DOESN'T stoop to making false promises -- he simply
cuts straight to the chase and tells it exactly how it is.

(And bursts a lot of "marketing hype" bubbles along the way!)
If you're tired of being bombarded by emails that promise to
"revolutionize" online marketing with the "NEXT BIG THING!"...

... And you simply want to UNDERSTAND the "bare bones"
essentials of building a successful online business once and
for all...

(And save yourself $1000s by NOT getting sucked into buying
over-hyped products that don't fit your current needs!)

... Then you need to watch this video NOW:

http://www.marketingtips.com/reality-101/t/923527

I guarantee it'll give you a better understanding of what you
REALLY need to do to build a successful business that makes
real money online!

All the best,

Sabri

P.S. This video is NOT for "magic bullet" seekers who are
looking for a get-rich-scheme that'll make them millions
overnight! Such a thing just doesn't exist... and in
this video, Derek explains why:
http://www.marketingtips.com/reality-101/t/923527

Derek Gehl Cheaper Than Seminar Protege Boot Camp Review

2008-02-12T21:42:00.001+08:00

"Video Clips Reveal How A Regular Guy
Turned A $25 Investment Into
$60,000,000 Using The Internet!"

Product Review: Derek Gehl's latest video training series
"The Internet Millionaire's Protege Bootcamp Videos"

Let's face it...

... Not everyone can afford to drop $2,000 to $5,000 to fly half-way across the country to attend a 'live' Internet marketing bootcamp.

That's why I was happy to see world-renowned Internet marketing expert Derek Gehl release his very latest seminar in a massive package of 6 DVDs with accompanying 147-page workbook.

Here's a picture of everything you get:

... It's huge, right?

Of course, it's NOT just pretty packaging!

In this presentation, Derek tells you exactly how he worked with his mentor, Corey Rudl, to transform a $25 investment into over $60,000,000 in online sales!

If you've never had the privilege of seeing Derek speak 'live' before, you should know that this guy believes in packing TONS of his latest moneymaking secrets into his weekend bootcamps...

(Very unusual given that most seminar presentators will only give you a TASTE of what they know, and then spend the rest of their stage time peddling their wares!)

... There's no fluff, and Derek is a VERY dynamic speaker which makes him easy to listen to -- and actually pretty hilarious at times!

So in this 6 DVD package, you'll get over 7 hours of video footage where you'll discover...

>>	How to start an Internet business in as little as 48 hours -- and be generating profits by the following weekend!
>>	PLUS, how to grow an EXISTING Internet business by driving 1,000s of buyers to your website using Derek's FREE and dirt-cheap traffic strategies... plus how to convert these visitors into $1,000s in NEW sales instantly!

>>	The #1 research tool for finding NEW lucrative business ideas that absolutely NO Internet business owner can afford to be without... and how to access it for FREE!
>>	Secret strategies for establishing lucrative partnerships, where you do the "selling" and collect 35% to 55% of the profits while your partner looks after actually "fulfilling" the orders.
>>	How to start a web site for less than $100! If you're just getting started, you probably don't have a big budget. So I'll show you how to start using cheap and FREE resources, then how to "upgrade" when the sales start rolling in!
>>	How to develop a brand-new product (for FREE!) in less than 2 weeks.
>>	How to rank at the top of the search engines and directories (like Google, Yahoo, AltaVista, ODP, AllTheWeb, Ask, and more!)

... Plus tons more, so you can watch the video highlights of Derek's ENTIRE two-day seminar -- right from the comfort of your own home!

Remember: The strategies that Derek shares on these DVDs have already been successfully used by thousands of REAL PEOPLE to grow profitable Internet businesses that are generating incomes of $100,000... $250,000... $500,000 per year (and more!).

So it's not unreasonable for you to expect that, if you watch the DVDs and follow the instructions that Derek provide, you can enjoy similar great results!

I give Derek's brand-new "Internet Millionaire's Protege Bootcamp Videos" my very highest recommendation. This is a massive package, packed with over 7 hours of wealth-building strategies and resources that you'd otherwise be forced to pay $1,000s to get by attending one of Derek's few annual seminars.

To start watching the videos, click here now!

"Have you heard the news? The Internet has CHANGED! There's A New Way To Make Money Online

2008-02-11T22:47:00.001+08:00

"Have you heard the news? The Internet has CHANGED!

It's a whole new world out there... and if you don't jump on this super-hot new trend RIGHT NOW, these changes are going to crash down on your head like a tidal wave and sweep away your chances of achieving online success -- for GOOD!"

Sigh...

How many times have you seen overblown "scare" pitches like this, telling you that the world of Internet marketing has been turned on its head, and only the savvy elite will survive the changes that are coming?

Every time I see something like this, I shake my head.

Sure, the Internet is growing and evolving... But the fundamental rules for making great money online have NOT changed at all.

And it drives me absolutely CRAZY when "flash-in-the-pan" marketers use fear tactics to try and scare people into buying "The next hottest thing!"

The shocking secret is, there IS no secret!

I know that's a funny thing to hear from the guy who sells a best-selling marketing course called, "Insider Secrets to Marketing Your Business on the Internet!"

But the fact is, there is no real "mystery" involved in creating a money-making online business.

All you need to do is follow these six steps:

Step #1: Find your niche market
Look for a NEED and then find a way to fill it. And make sure that whatever product or service you come up with, people are willing to pay for it!

Also, you absolutely MUST research your competition to make sure your niche isn't overcrowded with competitors who offer perfectly good solutions to the problem you want to solve for your customers, Otherwise, there may not be enough room for your business to grow and thrive.

Step #2: Make sure you sell the right solution
You have to come up with a product or service that does a good job of solving your market's problem.

And there has to be something truly "special" about it!

You need to have some sort of "unique selling proposition" (USP) -- something that sets your product or service apart from every other product out there.

Step #3: Keep visitors glued to your site with compelling salescopy
When you have an online business, the WORDS on your site are going to be your best salesperson -- so you have to make sure they do the best possible job of selling the benefits of your product to your potential customers.

* Special Report *

"Leading Internet expert reveals proven strategies
for starting your own Internet business!"

This special report shows you, step-by-step, how you can start a profitable Internet business in less than 48 hours...

... OR increase sales for your exisiting website in less than 12 hours!

Thousands of business have started with nothing, and are now making millions, thanks to the proven test results and case studies outlined here....

To read this special profit-making report, click here now.

Step #4: Design a site that leads visitors straight to the order button
You have to make sure your website gives people exactly what they're looking for -- and makes it EASY for them to buy your product!

Step #5: Use an "opt-in" to collect leads and build customer relationships
Most people won't buy from you unless they feel like they know you.
That's why you need to capture your visitors' email addresses so you can build relationships with them over time. Otherwise, you'll only ever make a fraction of the sales you could be getting.

Step #6: Advertise your business to the people who are MOST LIKELY TO BUY
The beauty of the Internet is that you can laser-target your advertising so you only present your message to the people who are most interested in buying your product. And traffic channels like the 'Net's top search engines can help you drive thousands of qualified leads to your site -- for little or no money!

... And that's basically it!

At IMC, ALL the products we sell are based on these bedrock fundamentals of online marketing. (As opposed to, say, overnight sensations like the Web 2.0 hype!)

All of these 6 steps are essential to the success of your business.
Once you have mastered all of these steps, you will be the proud owner of a website that's guaranteed to generate you healthy profits.

HOWEVER, if you skip a single step, or do them out of order, you won't achieve the kind of success you're hoping for.

And you'll probably end up wasting a lot of time (not to mention blood, sweat, and tears) trying to correct a painful situation you never would have experienced if you had done all these steps properly in the first place!

Are you confused by any of these 6 steps, or experiencing problems implementing any of them in your business?

10 Tips You Can Do To Your Site To Make Extra Profits, Before It Even Completed!

2008-02-05T23:17:00.001+08:00

Testing is absolutely essential if you want to improve the performance of your auction listings and maximize your profits. After all, how else will you know which parts of your sales process are pulling the best results -- and which are just pulling you down?

Luckily, eBay is the perfect platform for testing. You can run as many tests as you want all at the same time or consecutively. Run one "control" listing and then for each test listing, change one element. When the results come in, take all the elements that outperform the control and add them. Now run more tests against your new, improved control listing.

Once you find out exactly what strategies are working for you, you can duplicate your results -- which will take your eBay business to new and more profitable heights.
Let's dive in with the 10 most critical elements of your auction listings you can tweak for MAXIMUM profits:

Your offer. Your offer includes your main item plus any incentive items you may have included. Try emphasizing different benefits or including a couple of bonus items.
For example, if you're selling a manual camera, try including a free roll of film with every purchase to see if that raises your final sales price. Another terrific offer to consider testing is free shipping, especially on bulk orders.
Measurable metric: Ending price
Auction title. Your auction title is what initially captures shoppers' attention and compels them to visit your auction. So test variations of keywords, brand names, abbreviations like NR (no reserve), or variations of descriptive words.

One of our advanced eBay mentors tested two auction titles against each other over the holidays: one with the word "reindeer" against a title with the word "sleigh."
The result? The title with the word "sleigh" performed twice as well as the other -- and increased his final selling price by an average of $15 per item! If he hadn't tested, he never would have known.

Measurable metrics: Number of visitors, Ending price
Subtitles. Try out a few of these at different times of the year to see if they bring more people to your auctions. Since subtitles are not searchable when someone does a basic search by title, focus on using persuasive and motivating text to get people to click through to your listing.

Measurable metric: Number of visitors
eBay listing features like bold, border, or highlight. These features should be tested carefully before being rolled out on a larger scale because they'll cost you!

These upgrades are easy to test; just run a listing with and without them around the same time, then compare the results.

Measurable metric: Number of visitors

Gallery image. Usually the Gallery image -- the small "thumbnail" version of your picture in the search results page -- increases the number of people who will click through to your auction.

But if you're selling hundreds of a particular item, definitely test a few listings without it. If it doesn't affect your final sales price or your sales volume, drop the picture. Eliminating the 35 cents it will set you back per listing can add up to considerable savings over time.

Measurable metric: Number of visitors

Discover the EXACT system 1,254 ‘Computer Dummies’ have already used to rake in $1,000s a DAY on eBay!

“When I started a few months back, I thought that maybe if I was lucky I could earn a few extra dollars a month and fill my back pocket with a bit more spending money. Then one day, I woke up and found I'd received orders for nearly $1,000 from North America, Spain, New Zealand and South Africa!

Nothing beats the feeling I get seeing my PayPal balance increasing every day. I can’t believe how far I've come considering I started out with pretty much nothing – just a vague idea that I wanted to sell ‘something’ on eBay.”

We’ve already shown 1,254 self-professed ‘Computer Dummies’ how to rake in $1,000s per month selling useless “junk” from their closets, basements, and garages on eBay.

To review the system they’re using, and discover exactly how you can start a FREE eBay account today, and earn profits by TOMORROW, click here now...

Your product description. Tweak your product description until it's the most compelling and most descriptive it can be. Consider adding some testimonials or moving around any photos within your description.

Experiment with your product benefit descriptions, salescopy formatting, design/layout, and placement of images, and so on until you find the best combination.

Remember to test only one element at a time -- for instance, you might try out four different headlines against your control, leaving all the other auction elements the same.

By running all five listings at the same time, you'd know which headline worked best as soon as the auctions ended.

Measurable metrics: Visitor-to-bid conversion rate, Ending price, Comparison to average price.
Pricing strategies. Finding your optimum pricing strategy can have a huge impact on the final selling price of your item. And the only surefire way to find out if you should start the bidding on your auctions low, high, or with a BIN option is to run some tests.

Find out what works best for your product. Does a low starting bid result in more bids? Or does starting high increase the perceived value and encourage more sales? Some sellers find the Buy It Now option brings more profits than through bidding -- particularly if they're selling mass-produced items.

The only way you'll know for sure is to test!

Measurable metrics: Number of visitors, Visitor-to-bid conversion rate, Ending price
The number of photos you include. Having great pictures is one of the key elements of your sales process. They play a major role not only in generating more bids, but also in raising the final sales price. So make sure to run some test auctions with different numbers of photos to measure the impact they have your sales.

Taking top-quality pictures of the items you're selling can take a lot of time and effort. So if you find that certain items sell for the same amount whether you use one picture or eight, then don't waste your time snapping a lot of useless photos that don't add any value to your listing.

This is more likely to be true for cheaper items, but assume nothing, and test!

Measurable metrics: Visitor-to-bid conversion rate, Ending price
Duration and timing of your auctions. Make sure you test different auction lengths per item grouping: three, five, seven, and ten days. You may be surprised at the results!

Your auction will also get the most attention the first day it's posted and a few hours before it ends. Think about your target market, look at the busiest times on your auctions, and try starting and ending your auctions at different times and on different days.

Measurable metrics: Number of visitors, Visitor-to-bid conversion rate, Ending price
Design elements in your description. After you've tested all the things listed so far, you can start testing your choice of font and the colors used in your description, as well as any other such design elements.

Product descriptions need to be "scannable," which means that visitors to your auctions can see the key messages just by scanning the listing instead of having to read every word.

Test different headline sizes, use of highlighting or bolding, and the use of bullet point lists outlining the benefits of your product.

Measurable metrics: Visitor-to-bid conversion rate, Ending price

Just remember to test only one of these elements at a time so you know exactly what element is accounting for a change. Also, you should create a test for each type of product you sell. What works for one kind of product won't necessarily work for another.

Knowledge is power. Testing and tracking your results can give you exclusive access to the kind of powerful knowledge that can have a HUGE impact on your business.

Make no mistake: to truly be successful on eBay, you MUST test everything you can, and test often! Unless you do, you'll never know how much profit you're letting slip through your fingers.
And as eBay continues to put more emphasis on developing new technologies and selling techniques, ongoing testing of your auction elements becomes even more important.

Earn More Profits By Selling These Hot In Demands Product On Ebay

2008-02-04T11:23:00.001+08:00

When you're looking for a product to sell on eBay, there are a lot of questions you'll need to answer: What to sell... how to find it... where to store it... how to ship it...

But imagine if most of those questions were answered FOR you.

Imagine a product that costs only time to develop… doesn’t require any inventory space… costs nothing to package and ship… and can be in your winning bidders' hands just seconds after your auction closes!

Now imagine that you can create an unlimited number of copies of this product, then create an eBay listing that runs on “autopilot,” automatically selling one copy after another!
What we're talking about is an information product -- information packaged in an electronic format such as an eBook, audio or video file, image file, or even a members-only website.
Here are just a few of the amazing benefits of creating an information product to sell on eBay:

Sky-high profit margins: Apart from your development costs and eBay fees, whatever you charge for your info product is 100% pure profit! (Compare that to the average 20% to 30% profit margin you earn from selling a typical product on eBay!)
Easy setup: You can create a product in a matter of hours. You don't need to know anything about technology or computer languages to prepare your product, and at the click of a button, you can have your product ready for purchase.
No production or publishing costs : Your product is sent electronically, meaning that there are no expenses associated with producing, packaging, or stocking your product. That means your sales are nothing but pure profit!
Free, instant product delivery: You don't have to worry about shipping and handling charges, which will always either deter your potential customers or eat away at your profit margin!
You can even forget about taking the time or expense to ship and then track a customer's order (and deal with lost shipments).
Automatic sales: Automation is one of the keys to success on the Internet! Information products give you the freedom to automate the delivery of your product, with the win-win combination of no-cost mass production and free, instantaneous delivery!

Let me introduce you to Internet Success Story - Ken Calhoun

Fact #1: Ken has made close to $300,000 this year from his web site... this is by far the most he has ever made in his life.

Fact #2: Ken is a one-person Internet company operating from his oceanfront Hawaii Kai condo.

Fact #3: Ken grossed over $98,000 in sales in 2000... his first full year online.

Fact #4: Almost all of this is profit, as Ken works from home with no significant overhead expenses!

Fact #5: Ken revealed the most powerful strategies he is using to generate these huge profits for you to discover in a private interview... click here now to get his full story!

As you can see, selling information is a virtually hands-free process that offers a great return on investment!

So how much can you charge for your eBook?

Well, it depends a lot on the industry you're in and the market you're targeting. But it also depends on what your goals are for your business right now. There are basically three strategies for selling information on eBay -- with three different outcomes. Let's take a look at each:

Sell valuable information for what it's worth. End Result: A specialty product with a killer profit margin.
In order to sell an information product for what it's worth on eBay, you need to make sure that you have access to information that's extremely valuable -- and not available for free elsewhere.

The eBooks that fetch the best prices on eBay are "how to" products. For example, you could sell the plans for a cottage, a specialty piece of software, or a step-by-step DIY manual for fixing household machinery like washing machines.
Think of your own expertise and what you have to offer that fits this criterion. If you don't have access to this kind of highly-sought after information -- don't worry! You can still earn easy money selling a high volume of your product at a lower price point.
Sell information for less than it's worth. End result: Speedy positive feedback.
On eBay, feedback and customer satisfaction are a big part of growing a business. And a high positive feedback rating can open a lot of doors for you as a seller on eBay, from making special eBay services available right up to attaining the coveted PowerSeller rating.

Selling a low-priced information product (and we're talking 5 cents to 99 cents) is a great way for you to boost your feedback score dramatically.

And when you sell information, you practically guarantee positive feedback. Consider: There are no shipping or delivery problems... no unexpected flaws or damaged items... and you'll never run out of stock! Plus, because your product is delivered right away, you'll get positive feedback in a fraction of the time you would if you had to wait for it to shipped and inspected.
Give away your information product free of charge.End result: A targeted opt-in list of email subscribers you can market to again and again!

Every person who views your listings is a potential customer — but the reality is that most people who check out a listing simply won't place a bid right away.

A great way to maximize the value of both bidding AND non-bidding visitors is by offering a free report, newsletter, or other information that entices them to share their contact information with you.

Once they've done this, you can contact them and ask if they would like to receive news and updates from you. If they agree, you can market to them again and again!

As you can see, there are several ways to grow your eBay business selling information.
And information is a HOT seller. If you can show people that you have the exact information that will solve their problem — saving them time, money, pain, etc. — it's easy to turn their need for information into a need for your product.

If you can provide sought-after content to your market, your information product will be a success -- it's as simple as that.

So start thinking about what information you can offer, so you can start enjoying hands-free profits, a larger opt-in list, and dramatically increased feedback today!

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How To Make Sure Your Listing In Ebay Sells? Tell a Story Buddy!

2008-02-03T22:18:00.000+08:00

I was leaning against the rails of a rusty freighter, strumming my guitar, when I met the stranger who would change my life...

Got your attention, didn't it?

There's nothing like a story to pull people in and make them stay to the finish. And on eBay, a good story in your item description can mean more bidders and a higher selling price.

When writing your item description, you should be as clear and precise as possible. Include all technical information (if applicable) and as much detail as you can find. Don't be afraid to Google your item and get even more from reliable sources!

But don't stop there!

That kind of information is what eBay shoppers expect to see from professional, trustworthy sellers. You need to go the extra mile to make your item stand out from the crowd.

If you're selling your old guitar, for example, don't just give the make, model, and serial number -- tell a personal story to hook your readers!

Okay, maybe you've never been on a rusty freighter and met a mysterious stranger... but you can explain when you got the guitar, why you liked it in the first place, what it meant to you, how you cared for it, what happened to it along the way, and the honest reasons why you're parting with it now.

When you share this kind of personal information, buyers make a connection with you and have a better idea of the item's true value in your eyes. And that makes it more valuable in theirs.

Even if you're not selling this kind of item, you can easily spice up any description --just add a few personal touches.

If you're selling DVDs, add your personal impressions of the movie or a little-known piece of trivia along with the official info you get from the back of the box. Just about anything you add to the basic item specifics will help your item stand out.

For toys, tell the buyers something about how specific children used and liked the toy. If you're selling home electronics, add a bit about the history or different applications of the item -- anything to make it unique and memorable.

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When it comes to these kinds of items, the listings all look alike, so it's easy to stand out by adding something personal.

Extreme honesty -- the warts-and-all kind -- will endear you to your buyers and prevent unsatisfied customers. Don't be afraid to tell an embarrassing detail in the item description, or say what you really thought of that movie. Humor and warmth make people like you and trust you.

We're probably all familiar with the guy who sold his ex-wife's wedding dress -- he took photos of himself wearing it and wrote two pages of woe detailing what a terrible marriage it was. His story was snarky and unflattering (and liberties were taken with the truth) but it was the story that got people visiting his auction.

He's admitted that he wrote the item description in order to get a good laugh, and possibly impress someone with his witty writing style. In the end, over 8 million people saw his listing and he sold the dress for more than triple its original cost.

That's the power of a story!

Two Brandon Dupsky And Derek Gehl Ebay Best Tips

2008-02-02T02:08:00.001+08:00

Do you know you can increase your sales with eBay Stores ?

If you're trying to grow your part- or full-time eBay business, an eBay Store can give you a big boost. According to a 2005 eBay survey, 75% of store sellers said that opening an eBay store increased their sales!

When you open an eBay store, you're essentially getting your own personal e-commerce site on eBay. You can customize your store with your name and logo so the focus is on YOU and your products!

You don't have to be a PowerSeller or be super-advanced to open a store, either. To qualify, all you need is a feedback score of 20, OR be ID verified (eBay.com), OR just have a PayPal account in good standing.

There are three levels of eBay stores, each level offering more opportunities for personalization. If you're just getting started, the basic level (at $15.95) per month is probably all you'll need.

An eBay store allows you to customize your own web space on eBay while still tapping in to eBay's massive audience -- for a fraction of the cost of running your own e-commerce website.

You'll also be able to:

    * Showcase ALL your listings in one place, at a unique URL.

    * List your items for 30 days at a time with one low insertion fee

    * Organize your store into categories to make it easier for your customers to find what they need.

    * Allow your buyers to search your inventory using keywords.

    * Access free sales and traffic reports so you can fine-tune your sales process.

    * Send email promotions to those who have asked for your newsletter or marked you as a favorite seller.

    * Subscribe to Selling Manager Pro and automate many of the repetitive tasks that take up so much time.

Another benefit to opening an eBay store is that you'll gain access to free marketing tools. The promotion box is particularly powerful because it allows you to display pictures of more of your items within one listing.

A promo box is essentially a customized window (similar to a banner ad) which can be placed in several locations on a listing. Use them to display sale or specialty items, to highlight items that are ending soon, to encourage newsletter signups, or for anything you want to draw extra attention to.

Promotion boxes are free to use, but regular fees still apply to photos used within them.

There are a variety of ways you can use promo boxes to display your items:

    * Gallery -- Feature a single listing with a link to the item title and picture

    * List -- Show two item titles with links to your listing

    * Item Showcase -- List up to four large gallery images in a single extra-wide promotion box

    * Fully customizable with HTML -- Display listings according to your own specs.

    * Slideshow -- Show a sampling of your listings with this new promo box that scrolls through several picture listings.

    * Countdown -- Use this animated promo box to count down the time left in your listings to give visitors a reason to bid NOW.

eBay has just made some adjustments to the setup process, making it easier to select the type of box that suits your needs.

One drawback to owning a store is that your inventory items don't show up in the regular listings unless there are fewer than 30 regular listings. So you need to keep listing using the auction or fixed-price format to attract traffic to your store.

Nonetheless, eBay Stores are probably the best way to get the most exposure on eBay and gain valuable repeat customers.

To learn more about eBay Stores or to sign up for YOUR eBay store,

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Review: "The Insider Secrets to Selling on eBay" by Derek Gehl and the Internet Marketing Center's Advanced eBay Mentoring Team

I've just finished devouring the brand-new "Insider Secrets to Selling on eBay" by Derek Gehl and his team of expert eBay PowerSellers, and I've got to tell you, it is by FAR the best system for making a life-changing income on eBay that I've come across!

For years, Derek's elite team of eBay PowerSellers have been working one-on-one with hand-picked students, teaching them how to build successful eBay businesses.

(Many of their students start making $1,000 to $10,000 a month in a matter of weeks! Just imagine the difference that kind of money could make in YOUR life.)

And for the first time ever, these expert eBay PowerSellers have agreed to let Derek put their proven eBay success system down on paper, so anyone can use it to claim their share of the incredible $158,000,000 spent on eBay every single day!

You'll discover top-secret eBay strategies on how to...

I'm talking about information like...

Where to find in-demand products that you can buy for cheap and resell for massive profits!
How to attract TONS of bids and make HUGE profits on every single auction you list!
How to CREATE stunning listings that grab the eyeballs of eager bidders!
How to easily rake in even MORE cash by establishing a glowing feedback rating!
How to eliminate 90% of all eBay headaches by setting up foolproof payment and shipping systems!
Techniques for driving 1,000s of qualified bidders to YOUR auction listings!
And much more!

And if you have an existing Internet business, they can show YOU how you can use your current business to tap into the 8,000,000 visitors who come to eBay every day!

I give this eBay profit system the highest rating possible!

This totally redesigned course includes a huge 339-page guidebook PLUS a comprehensive 6-disc Multimedia Action System...

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PLUS -- you'll have access to an exclusive Online Resource Center packed with additonal information, printable worksheets, and research spreadsheets you can customize to fit your own personal needs!

AND -- you'll get case studies and interviews with people just like you who've taken the leap and built their own successful eBay businesses... you'll get a Quick-Start Video Series that features Derek's eBay experts walking you through the basics of selling on eBay... and you'll get a huge library of tools, links, and resources that will save you time and make you money!

And if that's not enough, there's even an easy-to-follow guide to selling digitally delivered products and eBooks on eBay, including the resale rights to sell their very own eBook on eBay!

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Second, offer combined shipping discounts to increase sales and take the sting out of USPS rate hike

eBay has made a few changes to the combined shipping system, which gives you more control over what you can offer your customers.

Some of the changes include the ability to:

* Set unique shipping rules for different items.

* Set special shipping rates for sales that meet criteria you set up (e.g., free shipping with purchases over $50).

* Set messages that encourage buyers to make multiple purchases to get your discounts.

Your customers may be even more eager to take advantage of combined shipping offers now that USPS has hiked up their postal fees.

Additional postage will be charged on letters weighing more than 1 oz., non-machinable letters, and large envelopes and packages. The new rates will take effect May 14, 2007.

For a list of frequently asked questions about the upcoming rate increase, visit the USPS website.

6. eBay UK listings no longer displayed on eBay dot-com site -- booksellers pay the price

Some UK sellers are noticing a dip in sales because of a recent change to how UK listings are displayed.

Until now, all items listed on eBay.co.uk were also displayed on eBay.com by default. But now that the number of UK-based listings has grown, eBay says that it's more difficult for US-based sellers to find regional listings.

Hardest hit by the change are secondhand UK booksellers who are seeing cuts in sales by as much as 50%, according to reports in OldBookNews.

The change really just puts the UK on the same level as several other non-US eBay sites of similar size.

Going forward, UK sellers who want to guarantee that their listings appear on eBay.com will need to list them there.

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Quick Tips On How To Improve Your Ebay Sales

2008-02-01T15:10:00.001+08:00

I have a quick tips for Ebayers out there.

Link to a video in your auction listings and get massive exposure on the top social networking sites

On April 17, Bay announced that sellers can now link to videos of their items within their listings. Here's how it works:

* Create a video using the flash animation format

* Upload your video to one of the following social sites: YouTube, Google Video, MySpace, Microsoft Video, or AOL

* Tag your video with keywords that describe your item so that people searching those sites will easily be able to find you

* Link to your video within your auction listing

Just make sure you own the rights or distribution rights to your video. Also, you can't embed the video directly into your auction listing -- you can only link to it.

This is a great opportunity for you to get more exposure and drive traffic to your auction listings through the popular social networking sites -- which have exploded in popularity. So take full advantage of the massive numbers of people searching on them -- and watch your traffic spike! (And, of course, more traffic equals more sales!)

Video is also a great way for you to stand out as a seller and build rapport with potential customers -- especially if your video is entertaining. A memorable, funny video will have a better chance of being shared throughout the network... and encourage people to visit you again and again.

At the end, all this means more sale for you!

Click Here To Learn More Advanced Things About Making Money With Ebay!

Ebay Tips Tricks| Attention Powerseller | How To Manage Negative Feedback In EBay

2008-01-31T00:45:00.001+08:00

You think you can make some part time money from Ebay. But sometimes you feel like losing it.

You respond quickly to customer emails and inquiries. You ship items promptly and carefully. And, of course, you're professional and courteous in all your interactions.

But sometimes, despite your best efforts, it happens: Negative feedback.

For no good reason that you can see, somebody leaves a bad review -- accompanied by a scathing comment.

What do you do?

Your first instinct might be to retaliate with a negative and biting comment of your own -- especially if you feel the feedback was unfair. Before you do, take a step back.

eBay research shows that buyers are more loyal to sellers with whom they've successfully resolved a dispute than they are to ones where no problem has occurred at all!

So it's worth learning how to deal with negative feedback gracefully.

Let's take a look at some of the ways you can handle a negative without losing your cool... or even have your feedback score adjusted:

1. Make sure the negative feedback left is not abusive. If feedback left violates eBay's policies, eBay will remove it.

Visit their Feedback Abuse page to see if your negative qualifies:

http://pages.ebay.com/help/policies/feedback-abuse-withdrawal.html.

If it fits the bill, file with eBay immediately.

2. Respond publicly to negative feedback comments. The best way to immediately mend any damage to your credibility caused by a negative feedback comment is to post your own explanation in your feedback record.

The key here is to keep it reasonable, and stick with the facts when telling your side of the story. For instance, if the person leaving the feedback didn't contact you first to tell you about the problem, respond by saying what you would have done if they had. Don't be sarcastic or nasty.

Your comment will appear along with the negative one (even if you later get your feedback score adjusted) -- and your potential customers can make their own informed decisions.

Chances are, your potential bidders will be greatly reassured if you've addressed the issue rationally and well. eBay allows you to post one response to every comment you receive, as well as one follow-up comment. So the next time you get negative feedback, take the opportunity to calmly explain your side of the story.

3. Talk to your buyer to clear up misunderstandings. Often, negative feedback is left as a result of a misunderstanding or miscommunication -- especially if you're dealing with a newbie who may not be familiar with how things generally work

(e.g., shipping times).

So your best bet is to try to resolve the issue with the other party directly. You can use eBay's buyer and seller forms to contact them and try to come to a mutual understanding. How you approach the buyer can have a huge effect on the outcome.

Use tried and true dispute resolution techniques: focus on the problem, not the person -- and always give your buyer the benefit of the doubt. If you're diplomatic and try to see things from your customer's perspective, you'll be far more likely to get the result you want -- and possibly have the negative feedback withdrawn!

4. If that doesn't work, leave a negative feedback comment for them. Buyers depend on their feedback scores as much as sellers, and by answering their negative with one of your own, you lay the groundwork for the mutual withdrawal process. Again, your comment should be reasoned and factual.

5. Resolve negative feedback issues using eBay's Mutual Withdrawal form. Provided you and your buyer both agree to it, you can use eBay's mutual withdrawal system to have your score adjusted.

If you haven't yet left a comment explaining what the issue was and how it was resolved, now's the time. Once you complete the withdrawal process, you won't be able to post any more comments on the issue (but the existing comments will

remain!).

To start the mutual withdrawal process, go to http://pages.ebay.com/help/feedback/feedback-disputes.html. You can

start this process within 30 days of either person leaving feedback, or within 90 days of the transaction end date,

whichever is later. You will both have to fill out the form separately.

6. Resolve feedback issues using SquareTrade (or other mediation companies). If you've exhausted all the options offered by EBay, consider hooking up with a mediation service. Square Trade is the most popular and is recommended by eBay.

It's free to file a case. SquareTrade will email your buyer on your behalf, and if they don't get a response, SquareTrade will automatically adjust your score.

If the other party does responds to those emails, you will be directed to their Direct Negotiation web page to duke it out. Using this method, you can have your feedback rating adjusted, but any negative comments will still remain.

For $29.95, however, you can get a mediator to work with you, which can result in your score being adjusted and the negative comment removed completely.

To file a case, go to www.SquareTrade.com and select the "Dispute Resolution" link at the top of the page. A negative doesn't have to be the end of the world -- or your credibility. Deal with disputes quickly, with the intention of reaching a mutual understanding. You just might earn yourself a loyal buyer for life!

Tony Pasco, an eBay PowerSeller we interviewed for our private Secrets To Their Success website, is a prime example. He had four newer eBayers leave him negative feedback. But after he contacted them -- sympathizing with them, but explaining his side of the story -- three of them reversed their feedback!

Another time, Tony had one item damaged in transit. He asked the customer to return it so he could see it, and sent him a brand-new replacement free of charge. His reward? Positive feedback and a comment that outlined Tony's hassle-free solution.

So take your cue from Tony, and turn a bad situation into a positive one!

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4 Tips To Double Your Sales and Profits From Ebay

2008-01-30T12:14:00.001+08:00

Email is one of the most effective and profitable tools that you have at your disposal to promote your auctions and build your eBay business. It's fast. It's personal… and best of all, it's almost free!

Use email to notify your customers and subscribers of your latest auctions. Use it to keep in regular contact and build relationships with your customers and subscribers. Or use it to direct traffic to your off-eBay website or blog.

(And since very few eBay sellers are using email effectively, you can gain a real competitive advantage if you do it right.)

The best part is that the people who sign up to receive your email notices WANT to receive the information you'll send them -- so they'll be highly responsive to your offers.

So how can you harness the profit-boosting power of email marketing?

There are a number of email management tools you can use to get started -- both on and off eBay. Let's take a look at some of your options...

a. Use eBay's email forwarding system to upsell and promote your listings (or website)

eBay has an email forwarding system you can use to upsell, cross-promote, and push your customers back to your other eBay locations and listings.

Here's how to maximize your customer communications through eBay's email system:
Customize your eBay invoices: eBay emails winning bidders an invoice with their final total, including shipping and handling. From your My eBay page, you can add a note to this email pointing bidders toward your eBay store and other auctions.

Customize your PayPal emails: If you use PayPal, you can also customize the automated emails sent out by PayPal with a personal message and your eBay business logo, if you have one. You do this through your PayPal Account Preferences page.
The only real drawback to using eBay's system is that these emails look just like all the other emails sent out by eBay and PayPal, so they can get lost in the crowd. Here's a sample eBay email:

eBay Store owners, on the other hand, are given much more control over their communications...

b. Take advantage of enhanced email marketing features for Store owners

If you're an eBay Store owner, your email marketing options are even greater. You can:
Create your own email newsletter and send it to people who subscribe through a Favorite Sellers link in your auctions. Depending on your level of store, you can send it for free to up to 10,000 people. After that, it's one cent apiece.

eBay provides templates for you to use when setting up this newsletter, and there are many elements you can add or customize: add your store logo, write your listing, or feature individual store or auction listings, for example. And you can create up to five different mailing lists.

Plus, you can keep track of how many click-throughs you get so you can analyze the success of your campaigns!

Read eBay's help file for more details.

Use Markdown Manager's enhanced email marketing features. If you use Markdown Manager to put items on sale, you can now use it to automatically send customized emails to your Stores newsletter subscribers.

(The number and frequency of these emails depends on your Store subscription limits, however.)

Read more about using Markdown Manager to announce your Store specials.
As you can see, eBay gives store owners more email marketing options. (Yet another good reason to open a store as soon as you can! Article 4 from our April 2007 issue shows you why.)

But even if you don't have an eBay Store, you can still use email marketing to communicate with your bidders and customers. Here's how...

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c. Build your opt-in list so you can communicate with your subscribers directly

You can collect the email addresses of your customers and auction visitors and establish a relationship directly with them. Then you can:

Funnel them back to your auctions to buy from you again
Offer more products related to their original purchases
Direct them to your off-eBay blog or website

There are basically three ways you can maximize your opportunities to keep in touch with your bidders and customers and sell them more items. All three of these strategies are perfectly legitimate, and won't get you into trouble with the eBay "police"...
Make use of your existing opt-in list. You may already have an opt-in list made up of your customers and people who have added you to their Favorite Sellers list. By keeping track of which customers buy which items, you can build a picture of what they are interested in and send them details of relevant auctions.

In the emails that you exchange throughout the buying process, include a line that says, "I may periodically send you details of new items for auction that you may be interested in. If you don't want to receive these emails, please unsubscribe by emailing me."

Under US law, any commercial email you send must include instructions on how the recipient can "unsubscribe" to stop receiving your messages. Fortunately, there's software that makes it easy to manage your list -- you'll learn more about it later.

Drive bidders from your auction listings to an opt-in page. eBay allows you to provide a link within your auction listing that takes visitors to a page on a website off eBay -- but only if that page provides more information on the auction, such as more pictures, item details, or terms and conditions... and only if it doesn't offer the same item for sale.

This means that you can create a listing that includes a link to more images or a more in-depth explanation of your item -- and at the bottom of this page, you can provide an opt-in form that people can use to subscribe to your newsletter.

An opt-in form is designed to capture people's names and email addresses in exchange for something you are offering them, like a newsletter. The collected email addresses are then sent to your email management program and added to your list so you can follow up with them.

Collect opt-in email addresses from your About Me page. Another way you can get people to opt in to your email list is to include an opt-in form on your About Me page. Create a compelling offer by giving away a newsletter or valuable free report to encourage people to sign up.

Then make sure you use every possible opportunity in your auction listings and your eBay Store to encourage people to check out your "About Me" page. For instance, tell them to go to your page to read your FAQs, learn more about the products you sell and find out about more important information, such as your shipping policies.

Use PayPal to create a list of previous clients you can market to. If you have been accepting payments via PayPal, you can create an instant mailing list of previous customers.

If you decide to do this, your first message to your list should explicitly mention why you're mailing them (i.e., because they've purchased previously).

In your first email, make sure you state that they can simply click "Reply" to be subscribed to your newsletter updates. Anyone who replies can be considered to have opted in -- and you can add their addresses to your mailing list! If they don't reply, DON'T continue to email them or you'll be sending spam.

(Even once you've received permission, under US federal law, you must include "unsubscribe" instructions in EACH email you send.)

To get a list of these addresses from PayPal, open your PayPal account and click the History tab, then click Download My History. You can customize the Date Range fields and Export format which you can then save to a third-party software program.

You now have an instant list of customers who have already purchased from you in the past (and statistically, are 30% to 50% more likely to purchase from you again)!

d. Manage your email lists and campaigns automatically!

When you create a mailing list of people's email addresses, you're taking a giant leap beyond almost all of your competitors.

Email marketing is one of the most powerful and inexpensive ways for online businesses to market their products and services. And the best part is that you can use email marketing software to put 90% of your email chores on autopilot so your email marketing almost runs itself!

Using email autoresponder software like Aweber, you can take care of tasks like:
Managing your "subscribe" and "unsubscribe" requests and removing duplicate addresses

Creating opt-in forms

Adding new subscribers to your list

Personalizing each message

Sending a series of pre-written messages, such as an automatic "thank you for subscribing" email confirmation
... all automatically!

In short, it takes care of all the repetitive email chores that take away precious time that could be spent growing your business.

Is Web 2.0 Social Media Marketing Is Really That Big?

2008-01-29T00:19:00.001+08:00

There have been so much talk about web 2.0 and the
traffic that you can generate from it, that I decided
to send you some small tips every once in awhile on
how to get the most traffic from web 2.0 resources.

And yes...you do not have to pay hundreds of dollars
per month either!

You can get some great web 2.0 tips just from reading
the emails that I am going to send you.

Now before I begin with the tips of the day, let me just
reveal one major rule that will always have you earning
tons of traffic from the various web 2.0 properties.

Do you know what this one rule is?
Well, you probably do because it is so simple that I am
even embarrassed to talk about it.

So what is the one rule that is the foundation for bringing
in thousands of visitors from web 2.0 resources?

Well, the one major rule that you must always remember
is to NEVER stop socializing.

Always use these web 2.0 properties to interact with others
across the internet world. You want to build relationship and
trust. And one powerful way to build trust is to always show
yourself friendly.

So remember, to always socialize and interact with others.
Now that we got that out of the way, let me explain the
first few tips in this web 2.0 series.

The first tips involve the use of Squidoo and Hubpages.

Tip #1: Goal is to create 50 different lens and 50 different
hubs per market that you are in.

=> In other words, you want to create 100 pages of content
that have the sol purpose of promoting the product or service
that you are trying to promote. Having these numbers in mind
will help you dominate a small chunk of your target market and
send alot of traffic to your site.

50 Squidoo Lenses + 50 Hubpages = 100 Web 2.0 Content Pages

If you resolve to create 2 pages a day(lens and a hub), you
should be able to get this done within 2 months.

PS. Just focus on implementing this one tip and I guarantee
you that you will see alot of traffic! Just 2 a day is all it
takes!

Tip #2: Point a few backlinks to your Squidoo and Hub Pages

One of my goals is to try and point at least 7 one way links
to each of my lens and hub pages. This is one sure way to
help you secure the search engine rankings of each of your
lens and hubpages.

You can hire someone to do this for you at Elance for about
$5 to $10 per one way link - depending on the quality and page
rank of the incoming links. This is why I am able to get high
rankings fairly quickly. I just outsource this work to some of my
workers and I concentrate on doing other things!

But I usually get this work done for about $4 per incoming
one way link....and this is mainly why I have high Google
rankings for hundreds of different keywords.

This link building work is usually done within a week and can
give you high google, yahoo, and msn rankings fairly quickly.

Tip #3: Spy On The Top Lenses

Go to Squidoo and analyze some of the top ranked lenses within
the market that you are currently marketing in. See what topics
they are writing about. Get ideas from them and then create
a hubpage around that same topic.

In other words..you are taking the best from Squidoo, and
transferring it over to Hubpages.

So that is all the tips I am going to reveal right now. You
will receive another email shortly on some more web 2.0 tips
that you can utilize.

Specific Words That Can Help You Sell More From Your Website

2008-01-28T12:31:00.001+08:00

This is not a wishy-washy philosphical post. It's about the real truth of the power of words that can increase your sale an specifically, answering the questions, "Which Words?"

"Words are more powerful than atom bombs" -- someone famous once said that, and the quote has stuck with me for years.

When it comes to selling online, that's definitely true... Because NOTHING can explode your sales like the words you use in your salescopy.

If you think the old adage "pictures say 1000 words" works for online marketing, guess again!

According to the Eyetracker III study -- in which researchers used special "eyetracking" technology to study how people tend to view web pages -- visitors almost ALWAYS look at words before they look at images.

That means you'd better make sure your words say something that hooks their interest!

An eye-catching, benefit-filled headline, followed by powerful copy that compels your visitors to read down the page, can mean the difference between 1000s of dollars in sales each month -- or 100s of dollars each month.

Which do you want to see on your monthly bank statements???

But it's not just WHAT you say -- it's where you say it.

Research studies show that visitors on a web page tend to focus most of their attention on the left 1/3 of headlines and text blurbs, and scan over the rest.

What does that mean to you?

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It means you've got to use your most powerful, most captivating words at the BEGINNING of your headline, subheadline, and introductory paragraph -- not in the middle or end.
(The same rule applies to blog post or article titles and introductory paragraphs -- you've got to start them off with a bang!)

So instead of writing a headline like...

Dog obedience expert explains how you can
Completely have your puppy housetrained in just 3 days
After reading this report, you'll never have to
Clean up another "accident" again!

Rewrite it so the most compelling words are all on the left, like so:

Discover the secret tricks "dog experts" use to...
Housetrain your puppy
In 3 days or less!

No more "accidents"... and no more smelly messes to clean up!

In the first example, the most eye-catching phrases are, "Dog obedience," "Completely have," "After reading this," and "Clean up another."

In the second example, the attention-grabbing phrases are, "Discover the secret," "Housetrain," "In 3 days," and "No more 'accidents.'"

Can you see how the second example gets the most important ideas across right away?

Remember, you only have a maximum of 10 seconds to grab your visitors' attention and compel them to stay on your site. You have to make every second count by "wowing" them with the words that make them want to keep reading.

As always, whenever you make a change to your website, be sure to split-test the old version against the new to see which gets the best results.

But if you keep on making minor tweaks, and building on your improvements, I guarantee you'll see an atomic explosion in your sales numbers!

Seven Ideas For Your First EBook Information Products

2008-01-25T00:42:00.001+08:00

Last week I wrote about how information -- in the form of eBooks -- was THE best thing to sell in 2008.

After all, when you sell an eBook, you can make countless duplications of it at NO additional cost. Your manufacturing, stocking, packaging AND delivery costs are non-existent.

That means your profit margin is 100%!

But did you know that you can multiply the profits of an existing business by giving an eBook away -- for FREE?

"How can you make money by giving something away for free?" you ask?

It's simple... you create a free eBook stuffed with tons of valuable information, and then use it as a VIRAL marketing tool, encouraging people to download it, read it, and share it with their friends.

Once people see the value you're giving away for free, they'll want to pass it on to their friends - and word about you and your business will spread like wildfire through the online community.

Done right, this strategy can give you a strong personal AND professional reputation online, while creating plenty of visibility for you and your business.

And it can drive a ton of new visitors to your website... resulting in a huge increase in sales of your product!

(In fact, you can even use a free viral eBook to promote the eBook you're selling. The quality of the information you offer in your viral eBook will go a long way to persuading potential customers that your main eBook is well worth the price.)

Best of all, a viral eBook is a FREE advertising tool.

You don't need to pay to get it in front of potential customers, because they'll already be sharing it with each other. They'll email their friends a copy... or send a copy to a coworker through instant messaging... or post it on a blog or forum... and your message will spread across the Internet while you sit back and watch.

Okay, so you're excited about using a viral eBook as a marketing tool, but you still have one main question:

... What on earth can you write about???

Here are seven proven ideas you can use to get started creating your own free viral eBook today:

Idea #1: Industry update report
If major changes have recently happened in your industry -- or if there are any major developments on the horizon -- an industry update report can be a great way to get your name associated with these hot new trends and developments.
This is a great way to make a name for yourself within your industry. And when the trend heats up, you can bet that the number of people reading and sharing your eBook will skyrocket, too.

Idea #2: Industry resource guide
A resource guide can be really helpful to people who are just getting started in your industry, or who are looking for new contacts, ideas, or opportunities.
By writing this type of guide, you can develop a strong reputation for yourself as a reliable "industry insider" whom people can approach when they're looking for resources. And when the time comes for them to buy a product or service, you can bet that YOU will be the first person they turn to.

Idea #3: Interviews with industry experts
Everyone loves to hear what the leaders in their industry are doing. After all, one of the best -- and fastest -- ways to become successful is to follow in the footsteps of those who've already achieved incredible success.

It's easy to create an eBook that's made up of a collection of interviews. All you have to do is send out a few emails to people in your field and ask them to share their experiences with you. People love to talk about what they do.
Plus, with this type of eBook, you'll have 100% exclusive, original content - which is sure to appeal to your potential readers!

Idea #4: Special tips from industry insiders
This variation on Idea #3 can be another great source of valuable content. Instead of interviewing experts, you simply contact them and ask for their tips on how to solve common problems and overcome obstacles in your field. Then, group the tips by topic and you'll have a book of "insider tips" that's sure to be a hit.

Idea #5: "How-to" instruction guides
Of course, if you're something of an expert yourself, there's no need to consult with other experts to create your eBook! Go ahead and write your own eBook that teaches people a hard-to-learn skill or helps them get started in your field of expertise.

Idea #6: User manuals for hard-to-use products
If you have expert knowledge or lots of experience with a product that's hard to use, you could create a start-to-finish user manual or beginner's guide that helps new users get up and running with the product. If it's a product that's just starting to grow in popularity, your eBook will be sure to create a buzz.

Another variation on this idea is to create an eBook that lists alternate uses for common products and explains how people can start using them in new ways. For example, you might write a guide that lists 10 little-known uses for iPods, or 10 creative ways to recycle your old computer equipment.

Idea #7: Reviews of industry products
Product reviews are becoming indispensable resources in the online shopping community.

People love to read reviews of products before they buy them - so if you've tried out some popular products that would appeal to your market, you've got some great information to include in your eBook.
So there are some ideas to get you started... Choose the one that appeals to you most and run with it!
Just remember that when you create your eBook, you'll want to use software that allows you to...

1. Track the number of copies distributed
-- and --

2. Capture reader contact information
After all, you're going to want to know how popular it is with your audience, and how many people end up sharing it with others.

And of course, you'll want to stay in contact with the people who have downloaded it. They've demonstrated an interest in the information you have to offer -- and that means they've just identified themselves as great potential customers!

Your viral eBook will help you gain a "sales force" of thousands of enthusiastic people who recommend your eBook to everyone they meet... helping you build a rock-solid reputation for yourself.

And you can bet that when these potential customers are in the mood to make a purchase that's related to the subject of your eBook, you're one of the first sources they'll think of!

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to attract 1,000,000+ visitors to our websites each year!"

Learn how you can get other website owners to send traffic to your site, score a top ranking in the search engines, and get 1,000s of dollars in free advertising...

And attract an avalanche of eager customers to your website with the exact same system we've used to turn just $25 into over $60,000,000 in online sales!

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InfoBizCreator From Internet Marketing Center Review

2008-01-24T02:18:00.001+08:00

To start the pre launch process of Inf Biz Creator course, Derek Gehl from Internet Marketing Center decided to give US$5000 woth of consulting away to you!

Try not to die of shock.

You haven't won the lottery...

... However, you HAVE been selected to receive $5,000 worth
of complimentary Internet business consulting from Derek Gehl
and his private team of marketing experts for the next week.

You've got 48 hours to claim it... And just 7 days to use it.
So you'd better hustle! ;-)
(try to check whether the link is still there or not if you are already late when you areading this)

Visit http://www.marketingtips.com/7daycoaching/t/923527 to get the details.

Enjoy!

Sabri

Read This and Save $100 Due to 'pancake' Mishap (If you are going to buy Derek Gehl Insider Secrets to Marketing Your Business on the Internet For Big Discount

2008-01-23T01:48:00.001+08:00

I just got an email from Derek Gehl I had to tell you about.

Get this...

Apparently, a whole stack of boxes containing his "Insider
Secrets to Marketing Your Business on the Internet" courses
fell over, and almost landed on one of his employees!

(I can see the headlines now: "Internet marketing guru turns
warehouse employee into human pancake.")

Keep in mind that just one of Derek's courses contains
850+ pages, plus DVDs, CDs, booklets, and tons more...
So having one of them landing on your head would NOT be
pleasant!

Anyway, Derek told me his employee was ok... but his courses
weren't so lucky. Apparently most of them were slightly
*damaged* from the tumble.

A few scratches here and there, the odd dent, maybe a bent
page. Bummer!

But Derek is famous for being a perfectionist, and he thinks
those copies of his step-by-step "Insider Secrets"
course are not quite pristine enough to sell at the regular
price.

... So he's going to give them away at a HUGE discount!

http://www.marketingtips.com/hugediscount/t/923527

Just in case you haven't heard of "Insider Secrets"
before, here's what you need to know:

This Internet marketing "bible" has been the best-selling
guide to how to grow your own money-making Internet business
from scratch for more than 10 years running for one reason --
the strategies inside WORK! -- and it's been updated with
brand new strategies for 2007.

So if you're willing to overlook the odd scratch on the cover
or the occasional dog-eared page, this is your chance to get
your hands on the exact same information that 1,000s of regular
folks have already used to generate full-time incomes of
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the Internet from the comfort of their own homes...

... And you can get the blueprint they followed for a small
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There's just one catch: Derek only has 267 'damaged'
copies up for grabs, so don't delay. *This offer is strictly
first come, first served basis.*

http://www.marketingtips.com/hugediscount/t/923527

To your success,

P.S. If you've been dreaming about starting your own
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So hurry, before those 267 copies are gone! Go to:

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What Products Are In Demands Online in 2008!

2008-01-21T21:45:00.001+08:00

Every week, we get dozens of emails asking the exact same question: "Help! What should I sell online?"

Now, at IMC we're not going to tell you exactly what product you should sell to make great money on the Internet.
(After all, if we told the thousands of you who read this blog to start selling "Product X," then you'd be facing quite a lot of competition, wouldn't you???)

But what we will do is tell you exactly what TYPE of product you should be selling, if you want to reap the greatest profits from all your online efforts.

And that type of product is...?

INFORMATION.

Yes, you read that right. Information is by far the most profitable kind of product you can sell online.

Why?
Think about it for a moment... What do the vast majority of Internet users go online to search for?

That's right. Information. Which means that by selling highly sought-after information on your website, you're giving people exactly what they're looking for!

And that's a recipe for online success.

Here are some more reasons why information is the best type of product to sell on the Internet...

When you sell "hard" products that require physical delivery, you have to deal with the cost and hassle of manufacturing, stocking, and packaging -- not to mention shipping your product. And all those things take a serious bite out of your profit margin.

However, when you sell information -- in the form of an electronic "eBook," for example -- once you've created your master copy, you can make countless duplications of it, at NO additional cost. Your manufacturing, stocking, and packaging expenses are non-existent!

And because you can deliver your electronic eBook instantly to your customers, your shipping costs are zero, as well.

That means your profit margin is 100%!

Your customers will be especially attracted by the promise of instant gratification. They won't have to wait days (or even weeks!) for their product to arrive -- it'll get downloaded to their desktop in just a minute or two, which means they can start accessing that information right away.

And once your website is up and running, you can automate your entire business so it takes just an hour or two a week to run! You can set up your order form and "shopping cart" system to automatically process the order, put the money in your bank account, and electronically deliver your product to the customer. It's the perfect "hands-free" business!

... And you don't even have to be a writer!

To create a best-selling eBook, you don't even have to be a professional writer! You can hire someone else to do the writing for you. Simply tell them what topics you want your eBook to cover, and then let them go to it.

(A great place to hire writers who won't charge you an arm and a leg is www.elance.com.)

Or, if you're just starting out and don't have any extra money to invest in product development, you could create an "interview compilation" book. All you have to do is interview various leaders in your industry then type up the interviews and put them all together in your eBook.

For example, if you want to sell a book on how to house-train a puppy, interview three or four well-known dog trainers in your area. Then type up the transcripts of the interviews and put them together in an eBook.

You could even consider compiling articles written by other people that focus on a particular topic of interest to your customers. Maybe there are already a bunch of articles online that talk in detail about the different ways to house-train a puppy.

All you have to do is get permission from the original authors to reuse their content, put all the articles together into an eBook, and ta-da! You've got a product on your hands.

How do you get permission from the authors?

Simply explain to them that your eBook will provide great publicity for them and let them know you are planning to widely distribute the final product. Make sure they understand they'll receive full credit for their work and that their contact information will be made available to readers (along with mention of other products and services they might offer).
Once you have compiled all of the contributors' work, you should have a highly valuable publication on your hands. And you didn't have to write any of it yourself!

The FASTEST way to be making good money online

You can write a profit-generating eBook -- and build the site to sell it -- in as little as 2-3 weeks. There's no faster way to make a solid income selling your very own product online.
And once your site is up and running, you can get feedback from your visitors and customers and start testing new ways to sell to them, so you can perfect your product and your sales process so it's making maximum profits in the minimum amount of time.

But that's not all... Once your eBook business is truly booming, you can start adding more products on to the back end, which you can then sell to your customers and boost your profits still higher!

So that's my best possible answer to the never-ending question of, "What do I sell online?"
If you have ever experienced any challenges -- or successes! -- setting up a site that sells an eBook, go to our blog and leave us a comment telling us about them.

Click Here To See A Simple System on How You Can Easily Set up Your Own Ebook Business

Three Quick Tips To Spruce Up Your Site For Black Friday

2007-11-20T00:30:00.001+08:00

"Black Friday"... Sounds ominous, doesn't it?

The fact is, if you don't know what "Black Friday" is -- and if you're not prepared for it -- it could have grim repercussions for your business.

... In terms of lost opportunities, that is!

"Black Friday" is actually the day after American Thanksgiving. It also happens to be the unofficial start of the traditional Christmas shopping season in the U.S. -- and it's one of the BUSIEST shopping days of the year.

(And this year, it falls on November 23rd, which is just a few days away!)

So if your business caters to American customers, you'd better make sure your website is ready to serve a horde of eager holiday shoppers!

... Because if it's not, you're going to miss out on TONS of lost holiday revenues (which will end up going to your competitors) -- and you'll spend most of 2008 kicking yourself for not having been prepared to take full advantage of this year's big shopping frenzy!

So with the "Black Friday" countdown clock clicking, here are three changes you should make to your site right NOW to get ready for the holidays....

1. Greet your visitors with a holiday headline that compels them to buy!
When holiday shoppers come to your site, there are two things they'll want to know right away:

What can I buy for my loved ones here?
Why should I buy it here, and not somewhere else?

If your headlines and copy don't answer those questions right off the bat, you're going to lose customers FAST.

Now, many people will think it's enough to put up something like this for the season:

Happy Holidays!

Very polite and friendly! But it doesn't tell your visitors ANYTHING about...

What you've actually got for them ...
What's special and unique about it...
And how they'll benefit from giving it to their loved ones!

You want your headline to pack a punch AND deliver necessary information right away.

Say you have a web site that sells special stained glass lamps. You're certain they'd make fabulous gifts for the holidays, but your headline:

Happy Holidays and Welcome to The Lamporium!

...does nothing to convince your visitors to buy.

But if you're focused on answering those three questions, you end up with something more like this:

Light Up Their Lives With A One-of-a-Kind,
Hand Crafted Stained Glass Lamp
Your Family and Friends Will Still Be Thanking You
For this Cherished Piece of "Functional Art"
For Many Years to Come!

What have you got? Stained glass lamps!

What's special and unique about your product? They're one of-a-kind, hand-crafted pieces of "functional art"!

How will your customers benefit from giving it as a gift? Their loved ones will still be thanking them for the gift for many years to come!

2. Follow your headline with benefit-driven copy that leads visitors straight to the "order" button!

Your headline has captured your visitors' attention... but now you have to keep it!

You want your copy to sell your visitors on all the benefits of giving your handmade stained glass lamp as a gift -- and, in particular, the benefits your customers will enjoy from buying that lamp from YOU.

Does the following example really sell your visitors on the special value of your product?

We have a wide selection of stained glass lamps available for sale.

Please check out our catalog for more details and to see pictures. For further information, see our contact page.

Um, not so much. "A wide selection" is really the only product description you've got... that doesn't make your lamps seem very special or interesting, does it?

In contrast, consider this example...

Looking for a unique, handmade gift that your family and friends will enjoy for years to come?

Each one of our stained glass lamps is an exclusive piece of art dated and signed by our own master craftsman. And you won't find his work anywhere in stores — it's only available at the Lamporium.

Art collectors and home decorators alike will tell you that one special piece can make any room — in your home OR office — come alive.

The glow from a unique Lamporium Stained Glass Lamp can transform any room with a burst of color and one-of-a-kind style.

Give something unforgettable this year — give the gift of light!

This example gives your visitors a number of powerful reasons why they should buy a stained glass lamp for someone they love — and why they should buy that stained glass lamp from YOU (as opposed to someone else).

3. Put your most attractive holiday benefits right where your visitors can see them

So you've done a tune-up on your copy and your headlines, and you're ready to "wow" your visitors with the value of your product.

But wait! Your job isn't done yet...

... You need to make sure the first fold of your web site contains all the information that'll help overcome your holiday shoppers' buyer resistance and convince them to make a purchase.

(The "first fold" is the portion of your web site that's immediately visible to people when they first arrive on your site, before they scroll down or click on any links. This includes your sidebars and headers, too.)

So what kind of information are harried shoppers looking for? Here are a few suggestions of what to offer them...

Holiday specials and discounts: Make sure you offer some special deals on your products to entice your visitors to buy.

How about an early-bird holiday deal if your customers make a purchase before a certain date? Or a special deal for those last-minute shoppers?

You could offer a percentage-off deal, a two-for-one deal, or even a "holiday set" that combines two or more of your products in a gift-ready package.

Consider advertising new specials every week or couple of weeks — and watch how your updated deals drive interested traffic back to your site again and again!
Your customer service and shipping information: Before the holiday rush begins, you need to work out your seasonal shipping and return policies.

Your customers want their gifts to arrive in good condition -- and on time -- and without spending a ton of money to make it happen.

If you're able to offer free or discounted shipping, this will have a clear impact on your conversion rate. And if you're worried about losing money to shipping costs, rest assured — you'll make it all up and more with increased sales!

You'll also want to write an ironclad shipping guarantee and put it where your customers can see it right away, near the top of your right- or left-hand sidebar.

Finally, be sure to post the email and phone number for all their customer service concerns and questions where they can see it immediately — busy folks don't want to waste time searching for your contact info.
Other first fold "extras" for the season: Why not put up an "ONLY XX SHOPPING DAYS LEFT UNTIL CHRISTMAS!" countdown box to your site to build urgency for your visitors?

Keep your offers fresh, and your visitors will keep coming back to check on what's new.

Finally, feel free to "dress up" your site with some seasonal graphics. Just make sure you don't overdo it!

Your copy, your information, and your products should stay the focus of every element of your site, and too many elements could serve to distract your visitors from what you actually want to sell.

Okay, there are my three top suggestions on what you should do right now to spruce up your site for the holidays. If you haven't started preparing for the year's biggest shopping season, you had better get cracking... Black Friday -- the day that kicks it all off -- is just four days away!

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If you want to learn EXACTLY how to...

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Why the Best Internet Marketing Strategies Are Flat-out Useless Without This Unsung Hero of the Business World

2007-11-19T11:32:00.001+08:00

Even if you master each and every one of the best Internet
marketing strategies out there -- sales copywriting, search
engine optimization, email marketing, and the rest -- they're not
worth a dime if you forget about customer service.

It's a strategy that every truly successful business knows about
and pays careful attention to... because the one thing ALL
successful businesses have in common is customers. Satisfied
customers.

Today, I want to show you how to make every one of your customers
a satisfied customer -- so happy that they'll return again and
again, AND send new customers your way.

I'll look at several proven ways you can do this, including:

* REDUCING THE RISK FOR YOUR CUSTOMERS to get more sales
* GOING THAT EXTRA MILE to get more repeat business and more
    referrals from delighted customers
* PROVIDING GREAT AFTER-SALES SUPPORT to keep customers coming
    back
* PERSONALIZING YOUR OFFERS to make your customers remember
    you
* LISTENING TO YOUR CUSTOMERS to keep them loyal to your
    business

So let's take a look at some great examples of customer service
from across the spectrum -- online, offline, retail, service,
hospitality... anywhere the customer is Number One!

--------------------------------------------------------
Why good customer service is ESSENTIAL for online success
--------------------------------------------------------

There's an old saying in business:

*A happy customer will tell one or two people, an UNHAPPY ONE
WILL TELL 10!*

So it pays to keep your customers happy -- and never more so than
when doing business online.

In the Internet age, a seriously ticked-off customer might not
only tell 10 people, they might also write a lengthy rant on
their blog, post comments on other people's blogs, write a
negative review of your site on a shopping web site, or criticize
you on forums and message boards.

Or all of the above!

In extreme cases, some unhappy customers even start web sites or
blogs devoted to airing their grievances about a particular
company. Microsoft, UPS, and Wal-Mart are all among the -- mostly
corporate -- targets of customers with a grudge.

While small businesses are unlikely to be targeted in such a way,
the viral nature of the Internet means that a negative comment
about your company can spread faster than a fire in a matchbox.

And worse, once something has been written about you online, it's
very difficult to get it removed. This means that any prospective
customer who decides to "Google" your business name could come
across it.

Discover the EXACT system 1,254 ‘Computer Dummies’ have already used to rake in $1,000s a DAY on eBay!

We’ve already shown 1,254 self-professed ‘Computer Dummies’ how to rake in $1,000s per month selling useless “junk” from their closets, basements, and garages on eBay.

To review the system they’re using, and discover exactly how you can start a FREE eBay account today, and earn profits by TOMORROW, click here now...

So, while good customer service might cost some time and money,
BAD CUSTOMER SERVICE COSTS YOU PROSPECTIVE CUSTOMERS and their
lifetime value.

Think how much losing even just 10 sales would cost you, and
compare it to the extra sales you'll gain from making your
customers happy.

And case study after case study shows that building good customer
service into a business also increases efficiency, as well as
sales.

--------------------------------------------------------
The stronger your guarantee, the more sales you'll
generate -- guaranteed!
--------------------------------------------------------

The guarantee offered by mail-order retailer Lands' End, simply
says, "Guaranteed. Period." Shoppers can return their items
anytime and for any reason.

It's a customer service strategy that serves them well. In fact,
they market their company on the back of it, calling it, "The
most watertight guarantee in the business."

And just in case you think Lands' End is a big corporation whose
strategies don't apply to you, I should mention this has been one
of the foundations of their business since they were a three-man
operation doing mail order out of their store basement.

Most importantly, Lands' End stands by that guarantee... to the
extent that one of their catalogs featured the story of a man who
returned an antique car he'd purchased... several years after he
bought it!

First of all, the company sells clothes, not cars -- he'd bought
the car through a special promotion. And second, he'd been
driving around in it for a while.

But, by honoring the guarantee in such a way, they turned the
story of a returned car into a marketing vehicle for their
excellent customer service.

And it worked. Here you are reading about it!

You can be sure that the goodwill and word-of-mouth publicity
generated by accepting such an "unusual" return more than offset
the cost of refunding the car buyer.

That's the lesson here: A strong, well-written guarantee -- one
you stand by unconditionally -- is not only good customer
service, but it is proven to actually increase sales by...

* REMOVING ANY RISK on the part of the buyer and giving them
    the confidence to buy from you.
* BOOSTING YOUR CREDIBILITY as a trustworthy seller who
    believes in your product, and who's willing to back up your
    belief in it.

Now, some people worry about being ripped off by unscrupulous
buyers who purchase an item, get everything they want from it,
and then return it to take advantage of the guarantee.

It happens, but not often -- as long as you offer an excellent
product!
At IMC, we've been offering a one-year refund on our "Insider
Secrets" course for years -- and only very rarely does anyone
take us up on the guarantee.

Our tests show that you'll receive fewer returns with a one-year
guarantee than with a six-month guarantee, and a six-month
guarantee will bring in fewer returns than a 30-day guarantee.

Bottom line... the stronger your guarantee, the more sales you'll
generate -- and the fewer returns you'll actually get.

--------------------------------------------------------
Keep your customers coming back by providing MORE services than
they expect
--------------------------------------------------------

Why not go that extra mile and provide EXTRA services that add
value to your offer?

While they may cost you a little extra up front, the payoff
comes in the form of more referrals and more repeat business.

Or you can even use your excellent customer service as part of
your offer and charge a little more, knowing that your customers
will be willing to pay the extra for all the services you
provide. (This is something well worth testing.)

Take the example of a dry cleaner I read about recently who
offers the best customer service possible to keep people coming
back to him... and it turns out that his customers are more than
willing to pay a little more for the many extra services he
offers.

Instead of just taking dirty clothes from customers and returning
them spick-and-span, this dry cleaner decided to offer his
customers much more, including:

* Free pick-up and delivery
* Folding or hanging cleaned clothes according to preference
* Wrapping shirts in plastic with a piece of cardboard to
    help maintain their shape
* Providing a sturdy laundry bag (with his logo on it,
    of course!)

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This guy understands that his customers are busy, and anything he
can do to make their lives easier will be appreciated -- and be
worth paying more for.

So he not only cleans clothes, he provides convenience and turns
a tedious chore into a pleasant and painless experience.

And does providing great, value-added customer service like this
work in terms of retaining customers and attracting new ones? You
bet... I found this story through a happy customer's blog!

The other interesting thing about this story is that the dry
cleaner advertises some of his extra services, but not others,
meaning that his new customers are often very pleasantly
surprised by the extra services they receive.

And ALL customers love to be surprised with a little extra bonus
they didn't expect!

An example from the online business world is a recent story featured in IMC Secrets to Their Success Site.

-- David Kern of ApplePoly.com. He sells a nutritional supplement
derived from apple peel, and gives away a free mini-sample of his
product with every order.

Is it worth it?

Definitely, according to David, who says, "Our cost is a few
dollars. One new client is worth hundreds or thousands in
lifetime value. I like the math!"

--------------------------------------------------------
Provide killer after-sales support to get more repeat business
--------------------------------------------------------

Another way to over-deliver is to provide excellent AFTER-SALES
support.

One mistake many business owners make is that they think their
job is done after that first sale. Nothing could be further from
the truth.

A quick after-sales email or phone call to check that everything
is OK with a purchase can be really appreciated by customers.

It can also relieve any feelings of "buyer's remorse" they might
have, reinforcing the positive feelings about your business they
had when they originally bought from you.

And, by checking in with your customers, you can find out a lot
about how they use your product -- and what they like and dislike
about it -- so you can refine your product and marketing. You can
also head off any problems BEFORE they become complaints.

Or why not just say, "Thank you" to your customers?

Don't try to sell to them. Just send them a letter or email
thanking them for their business and telling them that you
value them as customers.

The fact is, you spend so much time and money promoting your
products to get that first sale that it's worth spending just a
little extra to make sure your new customers come back, and tell
their friends.

--------------------------------------------------------
Make it personal: Keep track of your customers' likes and
dislikes and they'll be back
--------------------------------------------------------

What's the one word that is guaranteed to turn your head when you
hear it?

Your name.

Think how nice it is when a bank teller greets you by name or a
hotel receptionist remembers you from a previous visit.

The fact is, personalizing your communications with customers
another proven marketing AND customer service strategy.

But personalization doesn't just mean addressing your customers
by name. It also means providing -- or at least appearing to
provide -- personalized service.

Like the garage that makes a note of when your next car service
is due -- and sends you a letter or calls you with a reminder.

Or the corner store owner who remembers that you like a
particular flavor of canned soup and orders more in for you.

Or the coffee shop barista who remembers your favorite drink!

Personalization is one of the oldest customer service strategies
in the book... because it works!

Later on, I'll tell you exactly how you can use this strategy to
build a more personal relationship with your online customers.

--------------------------------------------------------
Listen to customer concerns and ACT ON THEM... or else!
--------------------------------------------------------

If there are two things that define BAD CUSTOMER SERVICE, it's
these:

1. NOT LISTENING TO YOUR CUSTOMERS
2. NOT ACTING ON ANY COMPLAINTS OR CONCERNS

Ignoring customers when they complain or raise a concern, and
then not doing anything to remedy the situation is a surefire way
to destroy your reputation.

Most of your customers are reasonable. They know that things go
wrong, that people make mistakes, and that sometimes things
happen that are simply unavoidable.

But, they still like you to acknowledge that you've made a
mistake, and to know that you'll do your best to keep it from
happening.

That's why good restaurants will give you a free bottle of wine
if your meal is late in arriving, or provide a free desert if
they get your order wrong, or replace a poorly prepared dish --
no questions asked.

Because if they DON'T do those things... well, would you go back?
Of course not. And you'd probably tell your friends and
co-workers not to go their either. Whammo. Lost business.

So, if and when a customer complains, here's what you need to do
to avoid potentially losing not only their future business, but
that of anyone else they tell about the situation:
* Don't hide -- make it easy for someone to contact you with
    a concern
* Remember, the customer IS always right
* Be quick to acknowledge and apologize for any mistakes
* Tell customers what you have done to remedy the situation
    and to make sure it won't happen again
* Don't offer empty apologies -- use your judgment to decide
    whether you should offer a refund or other compensation

The blog software provider Six Apart famously offered their
Typepad blog customers up to 45 days worth of free blog hosting
as compensation for a period of serious disruption to their
service.

They did lose customers, but they also retained many who
appreciated the gesture.

Sometimes, just acknowledging your mistake and apologizing IS
enough. On the flip side, the cost of NOT listening to your
customers can be severe.

--------------------------------------------------------
Making your customers happy makes your job easier -- and more
profitable!
--------------------------------------------------------

Now that you've seen how important customer service is to your
business, it's time for you to put your own customer service
strategy into action:

++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Step #1: Automate your sales process to keep customers in the
loop.
++++++++++++++++++++++++++++++++++++++++++++++++++++++++

Use autoresponders to thank your customers for their order,
welcome them to your opt-in email list, and send them order
confirmations and other transactional emails like, "Your item has
shipped" notices.

Customers have come to expect these courtesies, but not everyone
online bothers.

And you can even add a surprise element to these customer service
emails by including a coupon for money off their next purchase,
or some extra information they'll find relevant to the product
they've bought.

Autoresponders also let you send follow-up after a customer has
bought from you to ask if everything is all right and if there's
anything further you can do.

Even though you can create these autoresponders in no time, they
make customers feel that you're paying attention to them.

++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Step #2: Create a comprehensive FAQ (Frequently Asked Questions)
++++++++++++++++++++++++++++++++++++++++++++++++++++++++

An FAQ answers most of the questions people might have about your
products or services.

You should PUT IT ON A PAGE ON YOUR WEB SITE, and CREATE AN FAQ
AUTORESPONDER (an automatic email sent to any customer who emails
a particular email address, such as info@[mysite].com).

"Discover the EXACT formula we use
to attract 1,000,000+ visitors to our websites each year!"

Learn how you can get other website owners to send traffic to your site, score a top ranking in the search engines, and get 1,000s of dollars in free advertising...

And attract an avalanche of eager customers to your website with the exact same system we've used to turn just $25 into over $60,000,000 in online sales!

(You heard us right... that's $60 MILLION!)

1,000s of people with little or no Internet experience are already using this proven step-by-step formula to make everything from $5,000 each month to $2 MILLION+ each year...

To take a 100% RISK-FREE test drive, click here now!

To make your FAQ most effective, don't just make up the questions
and answers -- keep track of the questions that customers or site
visitors actually ask, and answer them.

With those common questions taken care of, you'll be freed up to
spend time giving personal attention to the 10% or so that
require it.

The people who find what they need in the FAQ are satisfied
IMMEDIATELY, and those who need something extra get it without
having to wait a long time for you to get around to them.

The more quickly you handle their concerns the more impressed
they'll be.

And you'll also stand out in the crowd -- a recent Pelorus Group
study found that a shocking 42% of retail web sites take five
days or longer to respond to customers!

It's often the times when you respond to a customer's concerns
promptly and personally that generate a huge amount of goodwill
for your business... and more referrals.

++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Step #3: Make it easy for people to contact you
+++++++++++++++++++++++++++++++++++++++++++++++++++++++

There will always be times when a customer needs to talk to or
email someone directly, so DON'T HIDE YOUR CONTACT DETAILS away
in a dark corner of your web site, and always provide contact
information on every message or newsletter you send out.

It's also a good idea to put your phone number at the end of your
FAQ so people can contact you with any questions not covered in
your FAQ.

You can even create a Customer Service page on your site that
includes your FAQ, the names and email addresses/phone numbers of
people who can help, and other relevant information.

++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Step #4: Personalize and segment your email messages
++++++++++++++++++++++++++++++++++++++++++++++++++++++++

I can't say this often enough: Use your customers' names in your
email subject lines and in your messages.

Only 4% of marketers personalize their messages, according to
Jupiter Research, and yet personalized messages have almost TWICE
the click-through rate of non-personalized messages.

As an online business owner, you can personalize your
communications with customers in many ways, including:

* Personalizing emails with names and other pieces of
    information you collect
* Sending customers personalized birthday offers
* Sending customers details of new products you know they'll
    be interested in. (In its Consumer Email Study,
    DoubleClick reported that 43% of the respondents would
    respond to "purchasing recommendations based on past
    purchase behavior.")

++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Step #5: Ask your customers how you can serve them better
++++++++++++++++++++++++++++++++++++++++++++++++++++++++

People love doing short surveys, and it's been shown that
customer satisfaction is higher among people who have been asked
what they want, even if their answers haven't been acted upon.

Just asking what your customers want and how you can make your
service better makes them feel listened to.

Actually acting on their suggestions and improving your service
is gravy!

--------------------------------------------------------
Final thoughts
--------------------------------------------------------

Good customer service doesn't cost much. You don't have to spend
a fortune giving away free products or large discounts.

Even a small gesture like thanking customers for their business
can help maintain a positive vibe around your business.

Because, no matter the cost of going the extra mile for your
customers, it's worth it to avoid them spreading negativity about
your service... or just never coming back to buy from you again.

Good customer service forms an impenetrable force field around
your company, protecting you from the crippling damage poor
customer service can cause.

And automating your everyday customer service tasks frees you up
to respond to REAL concerns and complaints -- making your overall
customer service even faster and better.

Remember, if you treat customer service as one of the best
Internet marketing strategies available to you, and really work
at it, your customers will pay you back by returning again and
again... and by telling their friends about you.

Profits Wildly From The Most Popular Product On The Internet Today | Here's How!

2007-11-16T00:33:00.001+08:00

Do you know what is the most profitable products ever sold on the internet today?

Of the one billion people who now use the Internet
worldwide, the vast majority are searching for information.

They're seeking financial services, looking for medical
information, checking real estate listings, chatting with
newsgroups, researching products and services... and looking
for information that will answer their questions and solve
their problems.

So what does that mean for you, the entrepreneur? It means
that information is a hot product!

----------------------------------------------
Information products can be wildly profitable!
----------------------------------------------

To profit from this overwhelming demand for information, one
of the first things you'll need is an affordable and simple
way to package and distribute information products securely
online.

And that's where eBooks come in. eBooks (electronic books)
are not only the perfect vehicle in which to package your
valuable information product, they are also easy -- and
free! -- to duplicate and deliver.

Plus, once you've put in the initial time to create them,
your costs are zero... so you keep 100% of the profits!

---------------------------------------------------------
Important Announcement: eBooks aren't just books anymore!
---------------------------------------------------------

Unlike a paper book, which can only contain words and maybe
the odd chart or illustration, an eBook can contain absolutely
anything that can be delivered over the Internet.

This means you can easily take any multimedia presentation
-- including audio and video files -- that would work on a
web site and package it in an eBook.

In fact, there are literally dozens of ways for you to use
eBooks to increase sales, capture opt-ins, generate sales
leads, and more! For example, with eBooks you can...

* Special Report *

"Leading Internet expert reveals proven strategies
for starting your own Internet business!"

This special report shows you, step-by-step, how you can start a profitable Internet business in less than 48 hours...

... OR increase sales for your exisiting website in less than 12 hours!

Thousands of business have started with nothing, and are now making millions, thanks to the proven test results and case studies outlined here....

To read this special profit-making report, click here now.

- Record a video presentation of your best salesperson
   pitching your product. A video sales pitch is a great
   way to reach a far wider audience because you can easily
   send it around the Internet!

- Create an interactive demonstration of how your product
   works. People love to be able to see how something works
   before they buy it, and if you capture the contact
   information of everyone who views your demonstration --
   you can easily follow up with these leads!

- Create "preview" chapters! This is an incredibly
   powerful sales tool. You can let visitors to your site
   download your eBook and read one or two chapters, and
   then prompt them to "unlock" the rest of the eBook by
   paying for it!

   Once people prove to themselves that you are offering
   valuable information, they'll gladly pay to get the rest
   of it!

- Increase your sales with free or paid trials of text,
   audio, or video products. It's easy to sell "free
   trial" eBooks that give readers full or partial access
   to your information for a limited time.

   If you collect each customer's credit card information at
   the beginning of the free trial, you can simply bill them
   after the trial period is up. And if a customer decides
   they don't want your product, you can simply shut off
   their eBook access from your own computer!

- Compile audio or video interviews with industry experts.
   This makes for a highly marketable eBook that is fun and
   easy to create. Most people will agree to an interview
   if you approach them professionally and explain how they
   stand to benefit from the exposure of participating in
   your eBook.

... and those are just a few examples!

eBooks have come along way from the simple electronic delivery
of text-based documents. Just use your imagination and let
eBooks help you create and distribute professional-looking
information products that will wow your customers!

-----------------------------------------------------
Use eBooks to create a "viral" marketing campaign and
attract swarms of new customers!
-----------------------------------------------------

"Viral marketing" is a strategy that encourages your
customers to pass on, or spread, a marketing message to
others. Like a virus, your message has the potential to
spread exponentially throughout online communities.

With eBooks, you now have a hot new way to take advantage of
this powerful strategy to drive floods of qualified buyers
to your web site by giving away tons of valuable information

-- and encouraging readers to share it with their friends!

With viral eBooks, word about your business can spread fast.

For example, let's say that you persuade 10 people to pass
your eBook on to their friends, and those friends each share
it with 10 of their friends, and so on. In no time at all
you will have thousands of people opening up and reading
your valuable information!

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Harry G.

He turned just $340 into a website that made over $1 MILLION (USD) last year -- selling fireworks!

Mike P.

He made $2.5 MILLION (USD) last year while working at home and taking care of his baby son!

Tracey B.

She made $6 MILLION (USD) last year with her digital camera website in Australia!

Rory M.

He made over $1 MILLION (USD) last year alone -- selling gadgets on his website based out of Ireland!

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Click here NOW!

And the greatest part is that your eBook is landing right in
the hands of your best potential customers, because readers
of your eBook will only pass it on to friends they think
will be interested in what you have to say.

It's also surprisingly easy to create a viral eBook! There
are five basic steps you need to take:

1. Create a SHORT report (10 to 30 pages) that solves a
    problem OR shares valuable information about a hot
    topic for a specific group of people.

2. Turn your report into a professional-looking eBook.

3. Add a "VIRAL BUTTON" to your eBook -- so any reader who
    likes your eBook can easily share it with friends by
    simply clicking the VIRAL "send this eBook to a friend"
    button.

4. Give away FREE copies of your viral eBook -- and invite
    readers to share unlimited copies with THEIR friends and
    colleagues.

5. Watch as 1,000s of people share your viral eBook with
    friends... who share it with THEIR friends... and so on!

Of course, right now you're probably wondering, "How does
giving away FREE eBooks translate into more SALES?"

That's a great question.

For your viral eBook to be successful, you must create a
free, information-rich product that's packed with value,
then encourage people to download it, read it, and share it
with friends.

The secret is -- DON'T SELL in the eBook.

In fact, don't even push readers to visit your web site!

Just be generous about the information you share to win the
trust and respect of these hot sales leads!

Then, wait until a few days AFTER they've had a chance to
read your eBook... and send a follow-up letter... with an
offer for your product! The key to making a viral campaign
like this successful is being able to collect the contact
information of each and every person who wants to open your
eBook.

This means that every person who wants to access your viral
eBook must be able to "register" it by providing you with
their first name, last name, and e-mail address -- so you
can follow up with personalized e-mails that contain
relevant product offers.

----------------------------------------------------
WARNING: If you choose the wrong eBook software, you
could be at risk!
----------------------------------------------------

It's important for you to realize that all eBook compiling
software is not created equal. To start generating 1,000s of
visitors to your web site with viral eBooks or selling
secure and wildly profitable information products, you need
to be using the right software.

If the eBook solution you use to create and distribute your
eBooks doesn't contain the following features, you could be
at risk of not being able to fully exploit all of the
benefits eBooks provide! To be effective, your eBook
compiling software must...

- Let readers share your viral eBook with a single click!
   To pass your eBook along to one friend -- or a hundred! --
   all your readers should have to do is click an "E-mail a
   Friend" button in the menu bar of your viral eBook.

- Collect user information from everyone who reads your viral
   eBook! When readers download a copy of your eBook, they
   must be prompted to register their copy by entering their
   own name, e-mail address, and any other information you
   require.

   This is a HUGE feature! If you can't follow up with
   potential sales leads, you'll lose thousands of dollars in
   future profits.

- Use real-time contact lists and statistics to follow up
   with your readers! You need to be able to see exactly how
   many people have downloaded and registered your eBook at
   any time -- and review contact information you have
   collected from all your readers!

   This makes it simple for you to determine exactly how
   quickly your viral eBook is spreading around the
   Internet... and follow up later with all your potential
   new customers!

- Have robust security features to keep your information
   safe! To prevent thieves from "buying" your eBook,
   downloading it to their computer, and then demanding a
   refund, your eBook solution must allow you to "deactivate"
   any eBook you've sold from right inside the software.
   So if someone asks for a refund or puts a "chargeback" on
   their credit card, you can simply deactivate their eBook --
   making it unavailable to that user!

... And that's just the tip of the iceberg! If the eBook
software you choose doesn't have these capabilities, you
simply cannot take advantage of the awesome profit-making
and lead-generating potential of eBooks.

---------------
Final thoughts
---------------

As you can see, eBooks are terrific not only for selling
wildly profitable information products, but also for driving
swarms of targeted traffic to your web site by taking advantage
of their powerful viral marketing features.

However, most eBook solutions do not contain all of the viral
marketing and security features we just discussed. That's why
I'm extremely excited to announce that we've just released the
brand-new, updated version of our secure eBook publishing
software, "eBook Pro 6.0."

eBook Pro goes way beyond the basics of most eBook software
available on the market. With eBook Pro, you also get access
to "point and click" wizards that walk you step-by-step through
the entire process so you can build and start selling your
first eBook in just minutes.

Plus, the latest version of eBook Pro contains new features
for creating and distributing viral eBooks as well as
state-of-the-art security measures to ensure that your
valuable information is safe from thieves.

To learn more about how YOU can use eBook Pro to start an
eBook publishing web site, or give away FREE eBooks as
lead-generation tools, go to: this website (Click Here)

Before we wrap up, please keep in mind that eBooks have moved
well beyond the simple electronic delivery of text-based
documents. With eBooks you can now package audio and video
-- not just text -- in an attractive and easy to navigate
publication, as well as harness the contagious power of
viral marketing.

However, if you're going to use viral eBooks as a marketing
tool for your business, you can't approach writing them the
same way you would approach writing an advertisement.

You must be generous with the information you share to win
the trust and respect of your readers, which will entice
them to pass on your eBook to friends. Then, with the
contact information you have collected, you can follow up
with personalized e-mails that contain relevant product
offers.

You Are Losing 80% of Potential Sales If You Did Not Have Opt in Lists (Tips to boost Opt in Rate if you already have)

2007-11-15T00:45:00.001+08:00

If you've been involved in online marketing for very long, you've heard about the importance of your opt-in list.

You've probably heard it's a great way to increase your profits and lower your costs. And guess what? It is. A healthy opt-in list can increase your revenue by 80% or more.

But as with all things, it only works if it's done properly. There's a right way and a wrong way to grow an opt-in list. And today I'm going to tell you about the four essential opt-in rules you absolutely must follow if you want to grow your list the RIGHT way.

Opt-in rule #1: Offer valuable content

What can you offer that makes you stand out from your competitors -- and convinces people give you their email address? (Or "eddress," as I like to call them.)

It had better be valuable. Otherwise no one will take you up on your offer. If you don't want the long-term commitment of writing a newsletter then offer something else. Special reports, articles, worksheets or other downloadable information products are all great enticements.

It just has to be something your visitors really want. Otherwise, you're doing yourself more harm than good.

Think about it for a moment: Have you ever signed up for a newsletter and been disappointed?

Maybe you were sent a bunch of stale content you'd seen in a hundred places already. Maybe you got a badly written ad for some old affiliate product. Maybe you were sent a ton of spam.

Or maybe you got nothing at all.

How did you feel about it? Did it make you want to go back to the website where you signed up for the newsletter -- and buy something from that company?

Probably not.

Opt-in rule #2: Put it right in front of your visitors' faces

The two best places to put your opt-in offer used to be in the top left or top right corner of your webpage.

"What?" You may be thinking. "Used to be?"

That's right, used to be.

These days, the best way to build an opt-in list is to put a Hover Ad right on your site. Yes, the ads that slide across the top of a web page and ask people to sign up for an offer really DO work.

They work very well, in fact.

You should still include your opt-in offer in a prominent location on every page of your website.

But once you give Hover Ads a try, I guarantee they'll easily outperform every single "traditional" ad on your site.

"Discover how one guy made $291,756.42
and attracted 44,901 new opt-in subscribers
in the last month alone!"

For the first time ever, Derek Gehl reveals the unbeatable formula of dirt-cheap strategies that he used to make over $3.5 Million last year with email marketing.

With Derek's new advanced email guide, "Insider Secrets to Email Marketing -- Version 2006," you'll get a first-hand look at 100's of his most profitable test results, including a breakdown of the logic behind every decision he makes!

Click here now to learn how you can make YOUR income magically snowball with email marketing.

Opt-in rule #3: Present them with a well-written compelling offer

The best-performing opt-in ads do a lot of work with just a few words. Don't waste those words by telling people the obvious -- e.g., that they should type their first name, last name, and email address into boxes that are clearly labeled, "first name," "last name" and "email address."

Here's an example of what I mean:

"Just put in your
First name
Last name
and email
address to get
our report."

Don't you think you could use that space to say something more important, more valuable, more convincing to your visitors?

A good opt-in offer needs to be compelling and specific. And it needs to focus on the offers' best benefit, such as:

Learn from the best!
Exclusive weekly
Tips from top professionals
$120.00 value
Yours free!

Your opt-in offer has to answer your visitors' number-one question: "What's in it for me?"

Opt-in rule #4: Win their confidence by showing that you value their privacy

If you can get prospects to give you their "eddress" with only the promise of a "free newsletter," then more power to you.

But chances are you're competing in a market that's getting more crowded all the time -- and your visitors are more guarded about sharing their private information. Because that's what an address is: a key to their privacy.

To reassure them, put a link to your privacy policy immediately below your opt-in offer, where your visitors can't fail to see it. But the anchor text for the link doesn't need to be "privacy policy". It's better to phrase your anchor text as a benefit, such as "We Never Spam."

So there they are... the four essential rules to presenting a good opt-in offer. The most important thing to remember is that your opt-in offer is the beginning of a relationship, not the end of an action. If you fail to deliver on your promise then you're wasting your time and energy and undermining your own credibility.

BUT: if you consistently over-deliver on your promise -- and continue to send quality information to your subscribers, building a strong relationship with them -- then your list will be full of people who are far more likely to buy your products.

In fact, by growing a healthy opt-in list you're bound to see your profits leap by 80% or more within just a few short months!

[Ed. note: Andrew Mallory is one of our top Internet Entrepreneur Club experts. To learn more about the Club, please visit: marketingtips.com@internetentrepreneurclub]

What make YOUR business unique? And have you told your potential buyers about it?

2007-11-14T02:31:00.001+08:00

I just got back from an incredible seminar in the UK in a beautiful little town called Bournemouth. It was a terrific seminar with more than 3000 attendees, all PUMPED on the idea of achieving online success.

During the weekend I got to talk to a lot of interesting people and hear about a lot of cool businesses.

Something I like to do when I'm at an event like this is conduct my own "undercover market research" -- which means I ask a lot of people the same question and see what the most common answers are.

This past weekend, my question was simple: "What makes YOU different from your competition?"
(Or using proper marketing mumbo jumbo: "What's your unique selling proposition, or 'USP'?")

Here were the most common answers I got:

1. "I am just in the process of setting up my business so I haven't got one yet."
Ahhhh... How can you be setting up your business and not have a USP?
Seriously, before you even start developing your product -- or building your website -- or writing a single word of salescopy -- you must be able to clearly articulate what the heck makes YOU different from your competition!

2. "I have the lowest price!" -- OR -- "I have the best quality!"
Let me blunt: neither of those USPs work. I'll tell you why in a moment, but first -- do you want to hear something ironic?

After a number of people at the seminar told me their USP was about price or quality, those very same people told me they wouldn't believe other businesses who claimed those USPs!

The fact is, so many big brand companies have abused these two USPs, potential customers have become desensitized to them. "Low price!" or "Best quality!" ads no longer grab people's attention or give them a unique, believable reason to buy your product.

Here is the quick and dirty of it: If you want to be really successful you need to stand out from the crowd by offering a USP that's truly different... something your competition just can't claim.

(And in hindsight, you'll know you did it right when your competitors scramble to catch up by offering the same USP. But they won't sound as believable -- because you're the one who offered it first!)

To get your creative juices flowing, here are some famous USPs that have played a pivotal role in the success of their organizations:

Fedex - "When it absolutely, positively has to be there overnight!"
Domino's Pizza - "Hot pizza delivered in 30 minutes -- or it's free!"
M&M's - "The milk chocolate melts in your mouth, not in your hand."
Wonder Bread - "It helps build strong bones 12 ways."
Head & Shoulders - "You get rid of dandruff!"
Olay - "You get younger-looking skin!"
Red Bull - "You get stimulation of body and mind!"

Take note that these are all clear, to-the-point messages conveying a simple idea that differentiates their product from everyone else's. And most importantly, they're believable!

So what is your USP? What makes you different from your competitors -- in ten words or less -- and gives your customers a powerful, compelling reason to buy your product?

What I Learned from My Good Friend and Colleague, Corey Rudl -- Genius Internet Marketer, Inspirational Leader, and Mentor to Thousands.

2007-11-13T12:09:00.001+08:00

Since the announcement of Corey's tragic car-racing accident
two years ago, Internet Marketing Center office has received over 16,000
e-mails of support and condolence... and easily over 1,000
phone calls.

The entire IMC Team has been working overtime, responding to
every e-mail and phone message, one at a time, so we don't
miss any of your questions or comments.

In fact, I've had to throw some of the gang out of the office
late at night and send them home... We've all found it hard
to stop reading your e-mails.

"Thanks" doesn't seem an adequate response to the overwhelming
support and caring you've shown us.

(It's been rather humbling, really... )

So I hope you don't mind, but I've decided to write this very
special article-- and
dedicate it to my good friend and mentor...

You see, over the last couple of weeks, a question that keeps
appearing in e-mails from everyone is, "How can I be like
Corey?"... "How can I think like Corey?"

It seems many of you are interested in learning MORE than his
secrets to Internet marketing -- you want to learn how to be
"like" him.

So I'm going to give you a bit of insight into Corey's
philosophies for business, success, and life.

These are a collection of the five most profound lessons I
learned from Corey over the last eight years, some of which
he loudly expressed to me (Corey talked loud and fast when he
got excited)... and some he quietly but effectively shared
through his living example.

------------------------------------------------------------
Lesson #1: Failure doesn't "happen"; it's a choice.
------------------------------------------------------------

In Corey's mind, there were only two ways you could "fail."

You could give up and quit. Or you could decide not to learn
from your mistakes.

Corey believed failure was a choice. So Corey never failed.

He tested new ideas. He learned from what worked, and what
didn't. Then he applied those lessons to his next test or
idea, and he kept doing this until he got results he was
satisfied with.

Sure Corey made mistakes... Yeesh, I still cringe when I think
of a $90,000 mistake we made two years ago. And sure, Corey
would get really ticked off when stuff went wrong.

But Corey was also always the first person to seek out the
positive in every bad situation and say, "Well, what did we
learn from this?"

... And, more important, "Will we do it again?"

Corey firmly believed every costly lesson was going to result
in exponentially greater success in the long term.

And he was right.

------------------------------------------------------------
Lesson #2: Assume nothing, test everything
------------------------------------------------------------

Corey had zero respect for people who were content to assume

To him, it was a mark of laziness. So something everyone
quickly learned when working with him was to deal in nothing
but the facts.

If Corey asked a question, and you didn't know the answer, it
was one thousand times better to say, "I'll look into it and
get back to you," than "I think this might be the answer," or
"I assume this is right."

Theories, assumptions, and guesses were the enemies of success
as far as Corey was concerned. He believed you should either
go straight to the source for the answers (even if that means
paying thousands of dollars in consulting fees) or test it
yourself.

And as Corey taught me, sometimes you even need to test the
"facts." For example...

... A marketing strategy that you tested and proved to work
as little as a month ago may be a complete dud today.

(Retesting is ALWAYS worth the effort.)

... The customer demographics you collected through a survey
last year may have drastically changed. (Are they buying your
products for DIFFERENT reasons now?)

... And some of the most interesting statistics may be based
on flawed data. (Always read the "fine print," and if there
isn't any, ask for it!)

Before you make decisions, ask questions. Assume nothing.

Test everything.

And don't be afraid of offending someone -- even an "expert"
-- by questioning their logic. The true experts will applaud
you for this. And your questions will expose the imposters
for who they really are -- wannabes.

------------------------------------------------------------
Lesson #3: Make opportunities to learn, and take notes.
------------------------------------------------------------

It would be difficult to calculate exactly how much Corey
spent on educational materials each year... but I've done
the math and know it was roughly in the tens of thousands
of dollars.

Corey was constantly reading... On airplanes, on holidays, in
between meetings -- he was absolutely relentless. He would
read every business book, article, course, and marketing
campaign he could get his hands on.

And Corey didn't just read material related to Internet
marketing; he made a point of studying OTHER industries, too
-- both online AND offline. He was always looking for new
strategies and marketing ideas that he could pluck from other
industries and apply to his businesses.

It was all this reading that would frequently spark his
"genius" ideas...

But I think the key to this secret is that Corey made TONS
of notes about everything he read and kept all his thoughts
in a couple of "master project documents" that he'd refer
back to every month, looking for new ideas (they were
literally hundreds of pages long).

That way, even if an idea didn't work today, he had record
of it so he could refer back to it sometime in the future.
Corey knew that "genius" doesn't just happen -- you need to
look for opportunities to learn, and keep track of your
thoughts. Your best ideas will frequently be sparked by
new information, or new approaches to old information.

------------------------------------------------------------
Lesson #4: Seek out great teachers, and be a great listener.
------------------------------------------------------------

Corey firmly believed that if you want to fast-track your
success, it's critical to learn from those who have gone
before you... even if you just have the opportunity to learn
from their mistakes.

So Corey made a point of seeking out teachers and mentors,
and asking for their advice whenever he had the opportunity
-- even if that meant paying hefty consulting fees for
their guidance.

As far as Corey was concerned, you should always learn from
the best. Find people who are getting the results YOU want
to achieve, and ask them to mentor you.

And Corey was never afraid to ask "great people" for advice...

He was never concerned about looking dumb. And he never
needed to be the smartest guy in the room. Corey was always
focused on learning. So he was a student of everything...
and almost everyone.

Corey was always asking people around him for feedback...

What mistakes was he making? How could he improve as a leader?

As a marketer? How could he be a better public speaker?

It takes guts to ask the people around you for feedback. But
it takes wisdom to openly listen and learn from it.

------------------------------------------------------------
Lesson #5: Define your own success and live with passion.
------------------------------------------------------------

Corey's biggest frustration was that so many of his clients
and subscribers just let life "happen" to them. I can't
tell you how many times I heard him rant over the years, "They
have dreams... but they don't set GOALS! Why don't they set
goals and take action???"

One of the most inspirational things about being around Corey
was his belief that absolutely anyone can be successful.

You just had to meet Corey once to know he wasn't just
spouting the "anybody can start a profitable Internet business"
line because it sounded good.

His enthusiasm... his actions... every word he spoke
demonstrated his core belief that absolutely anyone can
be successful.

You can learn anything... be anything... do anything.

If you decide that your age, background, and education limit
your potential, they will. But if you decide that you can
do anything, you will...

Corey really believed that you just need to set goals that
you're excited about, and then take persistent action.

It's absolutely shocking what ONE step a day... just 10
minutes a day... one hour a day... can accomplish over one
month... three months... six months.

Just imagine where YOU would be in six months if you dedicated
even 20 minutes a day to working on your business... learning
new strategies... or building a "swipe file" of marketing
ideas!

Success isn't determined by genetics. It's about persistent,
consistent action. And Corey really got that.

------------------------------------------------------------
Final Thoughts:
------------------------------------------------------------

Honestly, I could write a book about what it was like teaming
up with Corey for the last eight years... and perhaps one day
I will. It was one helluva ride...

Today, though, I wanted to give you at least SOME insight
into Corey's personal philosophies for business success
because I'm hoping they will inspire you to...
    * Choose success
    * Test something new today
    * Make opportunities to learn
    * Seek out great teachers
    * Define your goals, and take action to reach them

These are the philosophies that Corey inspired the entire
IMC Team to run his company with... and these are the
philosophies that we are continuing to move forward with.

Corey's legacy wasn't just cutting-edge marketing strategies
or industry leading software -- it was the inspiration he
shared with thousands of "real people."

And that's the legacy I personally plan to continue.

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What I Learned from My Good Friend and Colleague, Corey Rudl -- Genius Internet Marketer, Inspirational Leader, and Mentor to Thousands.

"Discover the EXACT formula we use
to attract 1,000,000+ visitors to our websites each year!"

"Discover the EXACT formula we use
to attract 1,000,000+ visitors to our websites each year!"

"Discover the EXACT formula we use
to attract 1,000,000+ visitors to our websites each year!"

"Discover how one guy made $291,756.42
and attracted 44,901 new opt-in subscribers
in the last month alone!"