Director MX Blog

MACROMEDIA STUDIO MX PLUS DELIVERS INTEGRATED DEVELOPER TOOLS

2003-02-10T23:38:00.000Z

Special edition maximizes customers' ability to get more done with less

San Francisco–February 10, 2003–Macromedia, Inc. (Nasdaq: MACR) today announced Macromedia Studio MX Plus, a special edition of the award-winning suite of integrated tools that now includes Macromedia Freehand MX (announced today, see separate release), Macromedia Contribute, and Macromedia DevNet Resource Kit Special Edition at no extra cost. Macromedia Studio MX Plus helps customers leverage their existing investments and more efficiently create great user experiences in a time of smaller budgets and development teams. The $899 Macromedia Studio MX Plus, which replaces Macromedia Studio MX for Windows, is available for immediate download today from the Macromedia Online Store at www.macromedia.com/go/buystudiomxplus.

"Our customers are being asked to do more with fewer resources—to wear multiple hats, to deliver complex projects within tighter time frames, and to better leverage their existing investments," said Norm Meyrowitz, president of products, Macromedia. "This special edition of Macromedia Studio MX provides added value to help developers streamline their workflow so they can deliver great experiences more efficiently."

Since its introduction last June, more than 350,000 customers have purchased Macromedia Studio MX, making it the fastest adopted product in the company's history. Macromedia Studio MX includes Macromedia Dreamweaver, Macromedia Flash, Macromedia Fireworks, Macromedia FreeHand, and Macromedia ColdFusion MX Developer Edition.

Macromedia Studio MX Plus is a special commercial edition for Windows customers that also includes Macromedia Contribute, the easiest way to update content for any HTML website, and Macromedia DevNet Resource Kit Special Edition (which includes content from the previously-released Macromedia MX Developer Resource Kits Volume 1 and 2), containing extensions, components, and resources that make it easier to build web applications. For more information on Macromedia Studio MX Plus, visit www.macromedia.com/go/studiomxplus.

"The integration of Macromedia Flash and the entire Macromedia MX family means we at Sallie Mae can present our customers with single-view solutions," said Mark Overend, senior vice president, e-commerce, Sallie Mae. "This provides productivity gains—to both our development staff and our online customers—and translates into a win for everyone involved."

Macromedia Files Form 10-Q

2003-02-10T13:22:00.000Z

San Francisco, CA—February 10, 2003—Macromedia, Inc. (Nasdaq: MACR) today filed its Form 10-Q with the Securities and Exchange Commission for the third quarter of fiscal year 2003. The Form 10-Q for the period ended December 31, 2002 reflects an adjustment to the company's financial results announced on January 22, 2003 resulting from a subsequent settlement of litigation with RLI Corporation pending since March, 2002. Consistent with Macromedia's policy of accounting for subsequent events, unaudited results of operations for the three-and-nine months ended December 31, 2002 reported on the company's Form 10-Q includes a litigation charge for this settlement of $2.5 million.

After reflecting this charge, net income reported on Form 10-Q for the three months ended December 31, 2002 was $8.3 million, or $0.14 per diluted share. For the nine months ended December 31, 2002, the company reported a net loss of $5.4 million, or $0.09 per share. Pro forma net income for the three- and nine-month periods ended December 31, 2003, previously announced by Macromedia on January 22, 2003, was unchanged as the settlement is classified as a one-time litigation charge.

MACROMEDIA DELIVERS FREEHAND MX

2003-02-10T13:16:00.000Z

New version adopts streamlined user interface, increases Macromedia Flash MX integration

San Francisco–February 10, 2003–Macromedia, Inc. (Nasdaq: MACR) today announced the immediate availability of Macromedia FreeHand MX, the multi-publishing solution for conceptualizing and designing visually rich graphics for print, the Internet, and Macromedia Flash projects. FreeHand MX includes the streamlined Macromedia MX interface, new productivity tools and panels, improved Mac OS X performance, and increased integration with Macromedia Flash MX. Macromedia FreeHand MX is available for immediate download from the Macromedia Online Store at www.macromedia.com/go/buyfhmx.

"Macromedia FreeHand MX enables graphic designers to streamline their workflow and easily move from concept to design to production in a single file, multi-page environment, empowering them to meet today's needs of doing more with less," said Norm Meyrowitz, president of products, Macromedia. "Macromedia Freehand MX contains a powerful set of illustration and design tools to help users realize their creative vision, whether the end result is print, the web, or a Macromedia Flash MX project."

Macromedia FreeHand MX continues the product's rich heritage of solving design problems for graphic designers and illustrators by providing a streamlined workflow that enables users to create their artwork once and then easily repurpose it to work across multiple media. FreeHand MX provides everything necessary for storyboarding, creative design, multi-page document production, and editing.

"Working on deadline for a newspaper, we need to produce complex graphics quickly. The powerful new features of FreeHand MX make that task easier," said R. Scott Horner, assistant graphics director, South Florida Sun-Sentinel. "The live raster effects such as shadows on text and the support of transparent PNG images means our print graphics look even better—with little to no increase in our production time. This is a major upgrade."

The inclusion of the Macromedia MX user interface increases efficiency and productivity, by enabling users to work smoothly across Macromedia Studio MX applications. The new Object panel automatically shows all properties that can be inspected and changed for a selected object. Multiple Attributes enables users to apply and order an unlimited number of strokes, fills, and effects to a single vector or text object, which can also be used across multiple copies of an object. Users can also apply live vector and raster effects like bevel, blur, and transparency to objects, as well as quickly reshape graphic primitives while still maintaining their editability. Drag and drop ActionScript navigation commands with the Action tool simplify the creation of hot-linked graphics. Macromedia FreeHand MX is also optimized for Mac OS X to take advantage of the latest features and enhancements to Apple's operating system. For information on the new features in FreeHand MX, visit www.macromedia.com/go/fhmxnew.

In addition to the user interface enhancements, Macromedia FreeHand MX is tightly integrated with other Macromedia MX products. Users can import, place, and preview Macromedia Flash (SWF) files within a FreeHand document, and can edit the file in Macromedia Flash MX using the Object panel. FreeHand also imports Macromedia Fireworks MX PNG files and keeps the objects and text editable. Both Macromedia Flash MX and Fireworks MX can also directly open FreeHand MX files.

MACROMEDIA MX CUSTOMERS REALIZE BENEFITS OF INTEGRATED PRODUCT FAMILY

2003-02-10T11:37:00.001Z

Circle, IOKIO, and Webvertising among leading developers using Macromedia MX to do more in less time

San Francisco—February 10, 2003—Macromedia, Inc. (Nasdaq: MACR) today announced that developers are creating groundbreaking customer, partner, and employee experiences with the Macromedia MX product family. Rich Internet applications from developers such as Circle, IOKIO, and Webvertising illustrate the business imperative that great experiences build great businesses.

Circle, a Macromedia Alliance partner, is a digital marketing agency that helps customers like IBM, Microsoft, MINI, and Volkswagen create ROI-driven online campaigns. For MINI (www.miniusa.com), Circle enables users to configure a custom car and then send their "personalized MINI" to the dealer network for delivery, using Macromedia Flash MX to update their choices in real-time.

"We wanted to convey the embodiment of the brand, unique design features, and motoring spirit to our technologically advanced users through a simple and engaging user experience," said Cyril Lemaire, consulting director, Circle. "We selected Macromedia Flash because we felt it was the best tool to achieve our objectives and effectively deliver deep information about the product substance, a sense of exploration, and the articulation of MINI's heritage in a fun and intuitive manner."

To further provide developers with the tools they need to create great experiences, Macromedia today shipped both Macromedia FreeHand MX (see separate release) and a special Windows edition of Macromedia Studio MX (see separate release), and announced Macromedia DevNet (see separate release), a new subscription service for developers.

"Macromedia is focusing its effort on helping people of all technical skill levels create great experiences," said Norm Meyrowitz, president of products, Macromedia. "With new products and a new subscription service, we are ensuring that everything we do makes our customer's lives easier and gives them more time to focus on their core development work."

BlueGreen Rentals (www.bluegreenrentals.com) is using Macromedia MX technologies to deliver a better experience for its vacation rental and hotel properties. Users can search the rental database for what type of vacation property interests them, and then complete the reservation using Webvertising's OneScreen technology.

"Once again, we used Macromedia Flash MX and ColdFusion MX to create a rich Internet application that dramatically improves the online reservations experience," said Jim Whitney, CTO, Webvertising, a Macromedia Alliance partner. "Visitors to Bluegreenrentals.com can now find and book a hotel room in six fewer screens than its HTML counterpart. Less waiting is a better experience, which means the guest is more likely to finish the reservation."

"We feel this new search and reservations system will help to significantly improve our conversion ratio," said Lani Liber, vice president of resort services, BlueGreen. "By presenting the user with alternative properties, if what they have selected is not available, we can replicate the cross-selling style used in our call center and deliver it to our users on the web. In combination with the OneScreen calendar that clearly shows what is available, we feel we will be able to convert visitors to sales much more quickly and frequently."

IOKIO built its digital camera finder (www.iokio.com/demos/camerafinder/) to showcase its Macromedia Flash development work. The application provides a simple one-page interface to quickly find digital cameras based on multiple criteria.

"We built the camera finder application to showcase the power of using Macromedia Flash MX to deliver intuitive new ways to view and compare products" said Edward Forbes, managing director, IOKIO. "Compared with the web forms and tables used by many commerce sites, this visual, intuitive application clearly provides a better experience."

"With its MX products, Macromedia is enabling developers to create highly interactive, communicative, and refreshingly distinctive web experiences that allow a company to use the web to serve its customers in new or greatly enhanced ways," said Joshua Duhl, contributing analyst, IDC.

MACROMEDIA UNVEILS MACROMEDIA DEVNET, NEW SOFTWARE SUBSCRIPTION SERVICE

2003-02-10T11:37:00.000Z

Top-tier developers benefit from constant connection to Macromedia software and resources

San Francisco–February 10, 2003–Macromedia, Inc. (Nasdaq: MACR) today announced Macromedia DevNet Subscriptions, bringing developers and enterprises an easy way to get the technologies and resources they need to create and deliver great digital experiences. DevNet Subscriptions is strategic as it builds on the strong existing relationships Macromedia has with its key developers and provides them with additional administrative and development value. Macromedia DevNet offers a comprehensive set of tools, servers, extensions, components, and other resources over a one-year annual subscription period. Leading developers and companies including OgilvyInteractive, Molecular, and Werner Enterprises are among the first DevNet subscribers. For more information, visit www.macromedia.com/devnet/subscriptions/.

The subscription service enables companies to more easily predict the cost of equipping developers with the technology and resources they need. The service also features a personalized subscriber portal that helps reduce administrative overhead and manage software licenses. Subscribers can download their products, upgrades, extensions, and components through the portal and have them mailed on CD.

"DevNet Subscriptions is an important step for Macromedia, because it enables us to have a more substantive relationship with our top developers," said Norm Meyrowitz, president of products, Macromedia. "DevNet gives developers access to software, upgrades, and resources that saves them time by removing the barriers to purchasing, upgrading, and maintaining software."

The subscriptions service is available in two levels, Professional and Essentials.

Macromedia Devnet Professional is the premium subscription level that provides developers with the ideal way to realize the benefits of Macromedia Studio MX and the new Macromedia Studio MX Plus (announced today, see separate release) by providing the same software products, as well as additional resources and upgrades delivered throughout the subscription. DevNet Professional includes single-user perpetual licenses to Macromedia Dreamweaver, Macromedia Contribute (Windows only), Macromedia Flash, Macromedia Fireworks, Macromedia FreeHand, and fully-functional, development-only licenses of all Macromedia server products. This service also includes two technical support incidents per subscription term.

"We help clients such as Fleet Boston, Yankee Candle, and Showtime Networks optimize their businesses through the innovative use of Internet technology. Our mission is to provide our clients with measurable benefits that we can help them forecast and realize, and the more productive measures we can bring to the picture, the better," said Darryl Gehly, vice president of corporate development, Molecular, a Macromedia Alliance partner. "Macromedia DevNet Professional gives us a constant connection to Macromedia for the latest products, components, extensions, and sample applications. It not only reduces the need for purchasing approval for each subsequent product and upgrade, but also gives us a constant lifeline to resources to help deliver applications more efficiently."

"We are committed to delivering the best of our global network to the brands of our clients across all media," said Mel Bellar, chief technology officer, OgilvyInteractive. "We are enthusiastic about Macromedia DevNet Professional as it provides us with a simple, convenient, and economical mechanism to keep current with the latest software and upgrades from Macromedia. It will also allow us to maintain our edge in applying breakthrough solutions as soon as they are available. We are very excited about the Macromedia MX family in general as an overall development environment and solution for effective interfaces and applications on the web."

Subscribers also get three months advance access to the quarterly DevNet Resource Kits (DRKs), which bundle components and extensions to make development with Macromedia products easier and more efficient. Macromedia DRKs, introduced as Macromedia MX Developer Resource Kits, have been extremely successful, with developers noting the value of the content including the Macromedia Flash Datagrid, usability components, Dreamweaver extensions, and sample application code.

Macromedia DevNet Essentials complements a developer's existing Macromedia Studio MX tools with an annual subscription that provides advance access to the quarterly DevNet Resource Kits (DRKs).

The DevNet website rounds out the service. Formerly known as the Designer & Developer Center, this free site is designed to help Macromedia professionals increase their technical proficiency and features more than 400 articles, sample applications, tips, tricks, and tutorials, with 20-30 new pieces of content added each month. The site also hosts an active community where developers trade tips and tricks of the trade.

MACROMEDIA ANNOUNCES SPRING INNOVATION PROGRAM

2003-02-06T11:54:00.000Z

Supports and recognizes customers and their inventive use of Macromedia technology

San Francisco—February 6, 2002—Macromedia, Inc. (Nasdaq: MACR) today announced the Spring 2003 Macromedia Innovation Program, which supports, encourages, and recognizes the creators of innovative websites and applications built with Macromedia products. Winners across multiple categories are given software, grants, prizes, free training, and the opportunity to be showcased on macromedia.com.

"Macromedia has a history of encouraging customer innovation in the education and e-learning markets," said Penny Wilson, senior vice president of solutions, Macromedia. "Our customers develop some of the most inspired content and applications that uniquely balance technology with their expertise, and it is always amazing to see what they create."

Submissions will be accepted across five different categories. The eLearning Innovation Award honors original, high-quality, e-learning content. The K-12 Education Innovation Award encourages and recognizes creative implementation of Macromedia technology in the classroom, while the K-12 Education Innovation Grant helps support school projects that seek to resolve real problems through the use of technology. The Higher Education Innovation Award recognizes outstanding efforts to incorporate Macromedia technology into campus administrative or academic computing. The Student Innovation Award rewards both K-12 and college students for their inventive portfolios and websites.

"A primary objective of the Bridges to Understanding project is to use discovery-based learning to teach students the skills of non-verbal communication," said Sue Ranney, international program director for Hamilton International School and previous Macromedia K-12 Grant Innovation Winner. "We want to promote cultural exploration and understanding while teaching students real-world technology skills."

The Spring 2003 Macromedia Innovation Program submission is now open for all categories. The deadline for the K-12 Education Grant program is April 1, 2003. The deadline for the student, K-12, and higher education awards is May 1, 2003. The deadline for the eLearning Innovation program is June 1, 2003.

For more information on the awards, including submission guidelines, deadlines, and a gallery of recent winners, visit www.macromedia.com/resources/innovation/. No purchase is required to enter the program.

MACROMEDIA COLDFUSION MX UPDATED TO SUPPORT SUN ONE PLATFORM

2003-01-07T13:36:00.000Z

ColdFusion MX adds to J2EE developer productivity solutions with support for the Sun ONE Application Server 7

San Francisco—January 7, 2003—Macromedia, Inc. (Nasdaq: MACR) today announced the immediate availability of an update to Macromedia ColdFusion MX for Sun ONE to support the Sun ONE Application Server 7. Macromedia ColdFusion MX brings the proven ease of use and productivity of ColdFusion to the highly scalable, standards-based Java technology architecture. The update is available for immediate download from www.macromedia.com/go/cfmxupdate/.

"The integration of ColdFusion MX with the highly scalable and reliable Sun ONE Application Server delivers productivity benefits for customers who want to utilize their existing skills to leverage the power of the Java platform," said Mark Herring, senior director of marketing, Sun ONE Java web services and tools, Sun Microsystems, Inc. "Thousands of customers rely on the standards-based Sun ONE platform to power their mission-critical applications and services."

The Sun software products are key components of the Sun Open Net Environment (Sun ONE)—an open, integratable product portfolio enabling the development and delivery of Java web services.

"Customers have seen significant value combining Macromedia ColdFusion MX and the Sun ONE platform," said Jeff Whatcott, senior director, Macromedia. "ColdFusion is a way for them to increase developer productivity while reducing cost and time to deliver robust Java applications."

Deployed as a standard Java application, ColdFusion MX for Sun ONE provides an easy to use and learn productivity layer that enables development organizations to better leverage their investments in the Java 2 Platform, Enterprise Edition (J2EE platform) infrastructure. Using high-level ColdFusion scripting, built-in services, and seamless integration with the Java platform, ColdFusion MX provides a fast track to J2EE for developers who already know ASP, CFML, PHP, or other scripting languages. By adding the rapid server scripting of ColdFusion MX to their J2EE environment, organizations can empower non-Java developers to tightly collaborate with Java developers to deliver integrated, standards-based rich Internet applications while reducing costs and development time.

"ColdFusion MX for Sun ONE is a great combination for us," said Jon Cline, application designer, American Film Institute. "We can now deliver solutions that incorporate the best capabilities of both platforms. That means we get the scalability, reliability, and standards support of the Sun ONE platform along with the rapid development and ease of use of ColdFusion."

Macromedia ColdFusion MX for Sun ONE is part of the ColdFusion MX for J2EE product line. Macromedia and Sun Microsystems collaborated on the development of ColdFusion MX for Sun ONE and both companies will continue to jointly execute sales and marketing activities.

MACROMEDIA STUDIO MX NAMED BEST DEVELOPMENT TOOL BY PC MAGAZINE

2002-11-19T13:34:00.000Z

Las Vegas, NV–November 19, 2002–Macromedia, Inc. (Nasdaq: MACR) today announced that Macromedia Studio MX won Best Development Tool at the PC Magazine Awards for Technical Excellence last night at The Venetian Resort Hotel Casino in Las Vegas during Fall COMDEX. The 19th annual awards recognize individuals and products that advanced the state of technology and set new standards for technical innovation in 2002.

"Macromedia is honored to receive such an award, given the thousands of products reviewed by PC Magazine each year," said Norm Meyrowitz, president of products, Macromedia. "Macromedia Studio MX integrates our market-leading tools like never before to enable developers and companies to provide great end user experiences."

More than 250,000 customers have already adopted Macromedia Studio MX since its introduction in June, making it the most successful offering in Macromedia history. Macromedia recently announced that the product's $799 introductory price will end on December 31, 2002, at which time the cost will increase to $899. As an extra incentive to buy or upgrade, anyone purchasing Macromedia Studio MX before the end of the year will receive a copy of the Macromedia MX Developer Resource Kit, Volume 1, a $99 value, as an added bonus upon registration. The DRK is a collection of the latest resources to jumpstart the development of data-rich, interactive applications. More information on this resource is available at www.macromedia.com/go/drk/.

Macromedia Studio MX is the essential suite of integrated tools for developing the full spectrum of Internet solutions, from simple HTML to rich Internet applications. Macromedia Studio MX includes Macromedia Dreamweaver MX, Macromedia Flash MX, Macromedia Fireworks MX, Macromedia FreeHand 10, and a developer edition of ColdFusion MX. For more information on Macromedia Studio MX, visit www.macromedia.com/go/studiomx/.

MACROMEDIA FLASH REMOTING MX AVAILABLE FOR JAVA AND MICROSOFT .NET FRAMEWORK-BASED APPLICATION SERVERS

2002-09-21T11:51:00.000Z

Open solution enables application servers, including those from Microsoft, Sun, and Oracle, to easily communicate with Macromedia Flash Player

San Francisco—September 21, 2002—Macromedia, Inc. (Nasdaq: MACR) today announced Macromedia Flash Remoting MX for Microsoft .NET Framework and Java technology based application servers. Already a native feature of Macromedia ColdFusion MX and JRun 4, Macromedia Flash Remoting MX now supports rich Internet application development using Macromedia Flash with Java and Microsoft .NET Framework-based application servers. Macromedia Alliance partners are already praising the ability to bring their existing applications online using this technology (see attached quote sheet). This new server product, available Tuesday from the Macromedia Online Store, delivers on Macromedia's commitment to providing an open deployment solution for rich Internet applications. The trial version is available for immediate download today at http://www.macromedia.com/go/remoting/.

"Rich Internet applications are an important milestone in the evolution of the Internet as they provide effective, desktop-like user experiences in a browser and reduce overall infrastructure costs," said Paul Madar, general manager, Macromedia. "Macromedia Flash Remoting MX enables companies to re-skin their existing applications to get these benefits by leveraging existing web application server platforms."

The combination of Macromedia Flash MX and Macromedia Flash Remoting MX makes client-server computing a reality in today's Internet. Macromedia Flash Player provides a client runtime environment capable of interacting with business logic and data stored on the server. With the addition of Macromedia Flash Remoting MX for Microsoft .NET and Java, developers can now build rich Macromedia Flash interfaces using their existing infrastructure.

Macromedia Flash Remoting MX makes it fast and easy to create rich Internet applications by providing a powerful yet simple programming model. Developers can access web application services such as EJBs, Microsoft .NET components, ColdFusion components, or SOAP-based web services using four easy commands. The powerful NetConnection debugger further simplifies testing and debugging by allowing developers to watch and trace events across both the client and server. Macromedia Flash Remoting MX also includes new capabilities for recordset handling and databinding that simplify development and reduce time to market.

"We used Macromedia Flash Remoting MX to connect a Macromedia Flash rich user interface to our Java business logic, making our new group management functionality interactive and easier to use, and enabling users to complete tasks in dramatically reduced time," said Timothy Chi, senior director of technology, Blackboard, Inc. "With only a few lines of code, our existing infrastructure and rich Internet application were quickly talking back and forth. Macromedia Flash Remoting MX improved not only the performance of our developers, but our users as well. Blackboard is extremely excited about the impact that this technology will have on teaching and learning in the eEducation marketplace."

While the base functionality of Macromedia Flash Remoting MX is the same across platforms, and includes support for standards such as SOAP, WSDL, and web services, each version of the server is also specifically tuned to take advantage of the strengths of each platform. For example, using Macromedia ColdFusion MX, Macromedia Flash Player can access ColdFusion Components, ColdFusion pages, and server-side ActionScript.

Macromedia Flash Remoting MX for Microsoft .NET supports Microsoft ASP.NET pages, ADO.NET Objects, DLLs, Assemblies, and Web Services. It is 100 percent managed code, providing optimal performance, functionality, and security for developers using Microsoft .NET.

"We're pleased that Macromedia is delivering a product to enable Macromedia Flash developers to access the .NET Framework," said John Montgomery, group product manager, developer platform and evangelism division, Microsoft Corp. ".NET was designed to be the best platform for application development, and now Macromedia Flash developers will be able to take advantage of its capabilities."

Macromedia Flash Remoting MX for Java supports Java resources such as Java Objects and Java Beans, and J2EE resources including Java classes, EJBs, and JMX MBeans. The server is a pure Java implementation and can be deployed on both J2EE and Java application servers.

"The Java platform enables open development solutions that harness Java technology's proven compatibility and interoperability capabilities," said Mark Herring, director of Java, webservices and tools business, Sun Microsystems. "Macromedia Flash Remoting MX is one of the several options developers have to create rich visual applications that leverage Java technology. We are excited to see Macromedia Flash developers become part of the Java community."

"Oracle9i Application Server is a complete, integrated, and 100 percent standards-compatible application server ideally suited for rich Internet applications," said Thomas Kurian, senior vice president, Oracle9i Application Server at Oracle. "With Macromedia Flash Remoting MX, developers can connect rich Macromedia Flash user interfaces to business logic running on Oracle9i Application Server and deploy these enterprise-class applications on existing Web infrastructures quickly."

MACROMEDIA COLDFUSION MX FOR IBM WEBSPHERE APPLICATION SERVER NOW AVAILABLE

2002-09-09T11:50:00.000Z

New product brings rich Internet application development capabilities of ColdFusion to market-leading J2EE web services platform

San Francisco—September 9, 2002—Macromedia, Inc. (Nasdaq: MACR) today announced the immediate availability of Macromedia ColdFusion MX for IBM WebSphere Application Server. Macromedia ColdFusion MX, the rapid server scripting environment for creating rich Internet applications, brings the proven ease of use and productivity of ColdFusion to the highly scalable, standards-based Java technology architecture. Macromedia ColdFusion MX for IBM WebSphere Application Server is available for immediate download from the Macromedia Online Store at www.macromedia.com/go/buycfmx_j2ee/ or from IBM's website at www-3.ibm.com/software/webservers/coldfusionmx/.

Macromedia ColdFusion MX for IBM WebSphere Application Server is part of the ColdFusion for J2EE product line (see separate release). Macromedia and IBM jointly developed the product and will also work together through joint sales, marketing, and technical support activities. IBM is the first third-party J2EE platform provider company to resell a version of ColdFusion MX. ColdFusion MX for IBM WebSphere Application Server is now available directly from Macromedia and will be available for purchase via IBM's Passport Advantage at the end of September.

Web application developers without Java programming skills can easily leverage ColdFusion MX to productively build and deploy applications on the IBM WebSphere platform. Additionally, ColdFusion developers can now take advantage of the extended J2EE Web services technologies and the broad WebSphere portfolio, including portal, business integration, and modernizing enterprise assets. A trial download of Macromedia ColdFusion MX for IBM WebSphere Application Server is available at www.macromedia.com/go/cfmx/.

"Macromedia ColdFusion MX for IBM WebSphere Application Server protects customer investments by allowing developers to work within their existing infrastructure, harness the power of open standards, and reduce development and deployment costs," said Jeff Whatcott, senior director, Macromedia. "Our partnership with IBM expands the reach of ColdFusion MX technology and offers customers a way to leverage their investments in the WebSphere platform."

"We're pleased with the success of the ColdFusion beta program involving hundreds of customers and the tremendous value they see in the integrated environment," said Scott Hebner, director, IBM WebSphere marketing. "Our customers are focused on reducing cost and optimizing their investments as they bring together the power of rich Internet interaction and robust enterprise middleware technologies delivered by this offering."

"Macromedia ColdFusion MX for IBM WebSphere Application Server provides us with the opportunity to combine two of our more powerful development islands, Java and ColdFusion," said Bob Hoffman, manager, web development and maintenance, Idaho Power Company. "We successfully ported an internal analysis and reporting application to ColdFusion for IBM WebSphere and were impressed by the relative smoothness of migration and its performance. Marrying the rapid development capabilities of ColdFusion with the reliability and scalability of WebSphere under a single area of development can only lead to an increase in efficiency and productivity."

Macromedia is also enabling Macromedia Dreamweaver MX to integrate with IBM's WebSphere Studio development environment via Eclipse, an open-source development platform for fast and easy tool integration. Both Macromedia and IBM's support for Eclipse will enable developers to enjoy the best of both development environments within an open and unified application development platform. More than 175 vendors are building tools on Eclipse technology, which has been downloaded by more than two million developers.

MACROMEDIA COLDFUSION MX FOR SUN ONE NOW AVAILABLE

2002-09-09T11:49:00.000Z

New product brings rapid development capabilities to J2EE platform

San Francisco—September 9, 2002—Macromedia, Inc. (Nasdaq: MACR) today announced the immediate availability of Macromedia ColdFusion MX for Sun ONE. Macromedia ColdFusion MX, the rapid server scripting environment for creating rich Internet applications, brings the proven ease of use and productivity of ColdFusion to the highly scalable, standards-based Java technology architecture. Macromedia ColdFusion MX for Sun ONE is available for immediate download from the Macromedia Online Store at www.macromedia.com/go/buycfmx_j2ee/.

Macromedia ColdFusion MX for Sun ONE is part of the ColdFusion for J2EE product line (see separate release). Macromedia and Sun Microsystems collaborated on the development of ColdFusion MX for Sun ONE and both companies will jointly execute sales and marketing activities. As a result, ColdFusion developers and Java 2 Platform, Enterprise Edition (J2EE) developers can use ColdFusion MX for Sun ONE to share Java objects, which will dramatically increase development productivity and lower costs across IT organizations. Additionally, web application developers without Java programming skills can easily leverage ColdFusion MX to productively build and deploy applications on the Sun ONE platform. A trial download of Macromedia ColdFusion MX for Sun ONE is available at www.macromedia.com/go/cfmx/.

"The integration of ColdFusion MX with the highly scalable and reliable Sun ONE Web Server and Sun ONE Application Server will enable companies to more easily create and deploy applications and services using J2EE," said Mark Herring, director of Java, Webservices and Tools Business, Sun Microsystems, Inc. "Thousands of customers rely on the standards-based Sun ONE platform to power their mission-critical applications and services."

"Macromedia ColdFusion MX for Sun ONE will bring the ease of use and productivity of ColdFusion to the highly proven Java platform," said Jeff Whatcott, senior director, Macromedia. "This alliance expands the reach of ColdFusion MX technology and offers customers a way to leverage their investments in the Sun ONE platform while benefiting from the rapid development capabilities of ColdFusion MX."

"ColdFusion MX for Sun ONE will change the way our clients look at developing Internet applications," said Ben Elmore, chief technology officer, RemoteSite Technologies, Inc., a Macromedia Alliance partner. "By marrying the speed and ease of ColdFusion development with the power and reliability of the Sun ONE platform, we can successfully bring down the cost of development while allowing our customers to deploy on an open and standard J2EE platform."

MACROMEDIA MX DEVELOPER RESOURCE KIT NOW AVAILABLE

2002-09-06T11:48:00.000Z

Kit includes extensions, components, and resources to help developers build rich Internet applications

San Francisco—September 6, 2002—Macromedia, Inc. (Nasdaq: MACR) today announced the availability of the Macromedia MX Developer Resource Kit, Volume One. The kit, the first of a quarterly series, contains extensions, components, and resources to enable Macromedia Flash MX, Dreamweaver MX, and ColdFusion MX developers to quickly and easily create and deploy rich Internet applications. Macromedia MX Developer Resource Kit, Volume One, costs $99 and is available for immediate purchase from the Macromedia Online Store at www.macromedia.com/go/buydrk/.

"Macromedia is committed to providing solutions that help our developer base more efficiently create rich Internet applications with the integrated Macromedia MX product family, " said Dominic Gallello, EVP—Products, Macromedia. "The extensions and components in the Macromedia MX Developer Resource Kit will help developers reduce their time to market by quickly delivering professional results."

The Macromedia MX Developer Resource Kit contains cross-product articles and resources, Macromedia Flash MX components, and Dreamweaver MX extensions. These extensions and components for Macromedia Flash MX and Dreamweaver MX will only be available as part of this kit. The kit also contains an archive of more than 400 MB of content from the Macromedia Designer & Developer Center including multiple sample applications, tutorials, and other articles. For a detailed list of the kit contents, go to www.macromedia.com/go/drk/.

For Macromedia Flash MX developers, the kit includes the new DataGrid component. The DataGrid component provides the most versatile and useful way of quickly displaying data in a tabular format within rich Internet applications. With support for scrolling, paging, Macromedia Flash Remoting, customization, editable cells, and custom cell renderers, it can accommodate most data display needs.

"The Macromedia Flash MX DataGrid component is the most versatile component ever released by Macromedia," said Justin Watkins, interactive producer, Learning Insights, Inc. "Almost every application needs to display data in a tabular format and the DataGrid component enables you to create tables with user-resizable columns, custom cell symbols, and editable text fields with barely any code. It brings rich Internet application development to a new level. "

Also for Macromedia Flash MX, the Media Component enables developers to quickly load and playback various media types including video within their content. In addition, the Macromedia Flash UI Component Set 3 will help streamline user interface development of rich Internet applications.

For Dreamweaver MX developers, the kit contains extensions for website building and application development. The extensions help display data in PHP applications, add functions to the file menu in Dreamweaver, and edit themes for sites developed using Radio Userland for editing weblogs.

MACROMEDIA INTRODUCES AUTHORWARE 6.5

2002-09-05T11:41:00.000Z

New version adds support for Macromedia Flash MX, accessibility, and extensibility

TAAC7—The Alternative Authorware Conference—Atlanta—September 5, 2002—
Continuing its strong commitment to the e-learning market, Macromedia, Inc. (Nasdaq: MACR) today announced the availability of Macromedia Authorware 6.5, the latest version of the industry-leading visual authoring software for creating interactive e-learning applications. Macromedia Authorware 6.5 includes support for Macromedia Flash MX and Windows Media Player file formats; accessibility support to ensure e-learning applications and courseware meet governmental guidelines for accessible content, and improved extensibility features. Authorware 6.5 beta users are enthusiastic about the new and updated features in the product (see attached quote sheet), which will be available for download in late September from the Macromedia Online Store at www.macromedia.com/go/buyaw65/.

As e-learning applications continue to replace traditional methods of instruction in learning environments due to the reduced cost-per-student and the ability to keep courseware constantly updated, Macromedia Authorware has maintained its leadership position in this market because it is both powerful and easy to use. Authorware 6.5 adds even more power and more flexibility, enabling everyone from beginners with no programming experience to advanced developers using its powerful scripting capabilities to create interactive rich media experiences with ease.

"Macromedia Authorware 6.5 empowers developers to create accessible, engaging e-learning applications," said Pat Brogan, vice president of solutions, Macromedia. "Authorware is the long-standing leader in this field and has helped online learning evolve over the past decade."

"Authorware has always been the best tool for creating interactive programs, from prototypes to final delivery—hands down," said Robert R. Russell, senior interactivity developer, Allen Interactions, Inc. "Now Authorware 6.5 takes a giant step forward, with external scripting capabilities and improved Command and Knowledge Object functionality that allow us to create programs that are easier to design and develop, and a breeze to maintain. We are excited about the possibilities."

Macromedia Authorware integrates graphics, sound, animation, text, and video into compelling rich media learning experiences. Database connectivity and built-in data tracking facilitate the tracking of student progress and results, which is important for the assessment of training effectiveness and evaluation of return on investment. Authorware applications are easily deployed to the web, corporate networks, and CD-ROM with consistent, high-quality results on every platform.

Macromedia Authorware 6.5 also includes support for Macromedia Flash MX, which enables developers to import content created with the latest version of Macromedia Flash. A new XML parser enables developers to interact with large XML files as part of their courseware.

The product is even more extensible than before, with more than 35 additional properties now open for developers to more easily write reusable Commands and Knowledge Objects. Authorware Application Accessibility combines Knowledge Objects, Commands, models, and techniques to aid developers in delivering courseware that can be experienced by people with disabilities. Windows Media Player support enables Authorware 6.5 to play any media types supported by Windows Media Player, such as ASF, ASX, WMV, and IVF. For more information about new features in Authorware 6.5, visit www.macromedia.com/go/aw65/.

MACROMEDIA WINS TWO CATEGORIES IN VARBUSINESS ANNUAL REPORT CARD SURVEY

2002-09-05T10:54:00.000Z

Survey gauges solution partner satisfaction and loyalty

San Francisco—September 5, 2002—Macromedia, Inc. (Nasdaq: MACR) today announced that it was awarded first place in two categories in the VARBusiness Annual Report Card (ARC) survey. Macromedia took first place in the application development and deployment tools, and the web and Internet applications categories.

Now in its 17th year, the VARBusiness ARC Awards recognize outstanding partner programs in 15 product categories including desktops, servers, storage management, Internet application server software, and networking hardware. Winners were selected based on the survey results of more than 5,000 systems integrators, IT consulting organizations, value-added resellers (VARs), solution providers, and software developers/ISVs. Evaluation criteria included revenue and profit potential; presales support; post sales support and service; channel management; program administration; and ease of doing business.

"Macromedia solution partners are leading the industry in providing more usable, more effective web applications and e-learning solutions," said David Mendels, chief strategy officer, Macromedia. "Our partners are crucial to our overall success and we are honored that they recognized us with this award."

The Macromedia Alliance is composed of independent companies that provide services, solutions, and products built around Macromedia technology. Alliance partners possess the knowledge, resources and skills required to deliver a best of breed solution or application, or to execute training sessions leveraging Macromedia certified instructors and Macromedia certified curriculum.

CIBER, a $700 million systems integrator, Macromedia Alliance partner, and certified trainer, uses Macromedia for its customers as well as its own intranet site.

"The Macromedia Alliance program has been key in supporting the services CIBER delivers to its clients, " said Rich Pachler, vice president of Internet Services, CIBER. "The Macromedia partner program provides strong technical enablement support as well as joint go-to-market activities."

MACROMEDIA VOLUME LICENSE PROGRAM UPDATED TO PROVIDE VALUABLE NEW FEATURES FOR K-12 AND HIGHER EDUCATION

2002-08-27T11:40:00.000Z

Comprehensive offerings provide more affordability, training, and support designed to meet schools' needs.

San Francisco—August 27, 2002—Continuing its strong commitment to education, Macromedia, Inc. (Nasdaq: MACR) today announced new additions to its comprehensive offering of three volume license options designed to meet the needs of K-12 schools and higher education institutions. The additions to its Macromedia Volume License Program (MVLP) are designed to enable all education organizations to readily afford leading web development tools for both academic and administrative computing needs. New options include Macromedia server products, online training solutions, and deeper discount levels for schools purchasing higher volumes. Detailed information about the program is available at www.macromedia.com/education/.

"The new features and benefits of our Academic Transactional License Option and Premier Education Programs, along with the recently announced K-12 Site License Solution, give education customers the freedom to select the volume solutions that best meets their individual needs," said Pat Brogan, vice president of education, Macromedia.

Macromedia education licensing options have enabled K-12 schools and higher education institutions worldwide to standardize on Macromedia products. The Academic Transactional License Option, available throughout North America, is a flexible pay-as-you-go, no-contract-required volume licensing option that offers customers significant savings over boxed-product prices. Educational institutions receive significant savings with this points-based program by mixing and matching a variety of offerings including software, upgrades, subscription, technical support, and training in order to achieve significant discount levels.

The Premier Education Program (PEP), available in the U.S, offers the most affordable licensing option for purchasing and is designed for academic institutions looking to build Macromedia products into their curriculum or to offer broad access to these leading web authoring and server technologies across schools and campuses. Within this program, each product is assigned a point value. The total number of points within the initial order sets the customer's PEP discount rate for two years from the initial order purchase date.

"We're excited to be a partner in this licensing strategy," said Sue Workman, director of teaching and learning information technology, Indiana University. "The agreement allows us to deploy leading-edge web and multimedia authoring applications throughout the academic and administrative sectors of the university. Macromedia's licensing programs have enabled the university to reach an agreement that represents a huge savings to the university—especially valuable in this climate of budget constraint."

Designed specifically for K-12 schools, the new K-12 Site License Solution gives schools access to teaching curriculum and teacher training with the freedom to use Macromedia Studio MX throughout the school for one set price based on the size of the school. For as little as $2,000, the new licensing solution allows schools to easily and affordably provide Macromedia Studio MX to educators to help students learn to use market-leading web development tools in both technology and all curricular programs.

COGNOS AND MACROMEDIA COMBINE WEB SERVICES WITH RICH INTERNET APPLICATIONS

2002-08-19T11:40:00.000Z

Business intelligence data integrated into custom applications; sample applications and source code available

San Francisco and Ottawa, Ontario—August 19, 2002—Macromedia, Inc. (Nasdaq: MACR) and Cognos (Nasdaq: COGN; TSX: CSN), the world leader in business intelligence (BI), today announced the integration of the Macromedia MX product family and Cognos Web Services, a universal integration platform for extending the industry-leading Cognos Series 7 business intelligence into other applications and environments. Macromedia and Cognos are leading the way in enabling enterprises to take full advantage of web services and rich Internet applications.

The collaboration between the two companies includes joint development of a sample, with source code and documentation, that demonstrates the potential of combining Cognos Web Services with Macromedia Flash to create usable, responsive, "desktop-like" applications. By combining both products, Cognos and Macromedia enable enterprise developers and system integrators to deliver high-impact, customized business intelligence visualizations and reports immediately.

"Macromedia built its product family to be open enough to ensure easy integration with leading solutions such as Cognos Web Services," said David Mendels, senior vice president, Macromedia. "By building on top of an industry standard like XML Web Services, developers will be able to deliver rich Internet applications that pass structured business intelligence from robust back-end systems without having to sacrifice visual appeal and functionality, due to the strength of Macromedia Flash Player."

The sample, co-developed by Macromedia and Boston-based Molecular, Inc., a Macromedia premier Alliance partner, provides some of the rich, multi-dimensional data and functionality available in Cognos and is available at http://cognos.molecular.com. The sample was built with Macromedia Flash MX, Macromedia Flash Remoting, and Cognos Web Services.

Cognos Web Services and Macromedia Flash MX provide developers with templates and pre-built components to rapidly develop business intelligence applications. Macromedia Flash MX and Macromedia Flash Remoting are both built to be easily integrated with other back-end solutions to enable the deployment of rich Internet applications. Users require high quality data visualizations on screen and in print; responsive and intuitive controls to sift through the data, including drag-and-drop and drill downs; and high performance, low bandwidth solutions that work seamlessly across browsers and platforms. Rich Internet applications promise significantly more intuitive, responsive, and effective user experiences by building on the rich client of Macromedia Flash Player. Macromedia Flash Remoting, which provides the infrastructure to connect remote services exposed by application server developers and web services, is currently available as a native feature of Macromedia ColdFusion MX and Macromedia JRun 4, and is scheduled to be available for purchase separately later this year.

"By including Macromedia Flash MX developer samples as part of the Cognos Web Services solution, we give developers a means to enhance the user experience and provide the widest range of users with high-impact business intelligence content," said Patrick O'Leary, vice president of strategic alliances, Cognos. "Cognos Web Services will provide customers with a means to drive web-based business intelligence across their extended enterprise, across devices and applications to ensure more effective corporate performance management."

"The integration of Macromedia Flash MX technology with Cognos Web Services aptly displays the power of Cognos and how it can be leveraged in other distributed Web-based applications," said Darryl Gehly, vice president, corporate development, Molecular.

Announced today, Cognos Web Services allows organizations to bring the power of Cognos Series 7 into a broad range of applications including CRM, ERP, SCM, collaborative computing, specialized vertical applications, a full range of mobile devices, as well as extending Cognos capabilities into .NET and J2EE. Macromedia Flash Remoting is used to connect applications running in the Macromedia Flash Player to server-side business logic and data from Cognos Web Services.

Macromedia Files Form 10-Q

2002-08-14T11:38:00.000Z

SAN FRANCISCO, CA—August 14, 2002—Macromedia, Inc. (Nasdaq: MACR) today filed its Form 10-Q with the Securities and Exchange Commission for the first quarter of fiscal year 2003 (the 'Form 10-Q'). The Form 10-Q reflects certain adjustments to the Company's financial results announced on July 17, 2002. These adjustments resulted from information that became available to the Company subsequent to the July 17, 2002 announcement and are reflected in the financial results consistent with the Company's policy of accounting for subsequent events. The adjustments concerned the reversal of a $2.8 million charge and reserve relating to the judgment in the now settled Adobe patent litigation and a deferral of approximately $500,000 of revenue consistent with the Company's revenue recognition policies.

In addition, Macromedia has provided, along with its Form 10-Q, the certifications required by Section 906 of the Sarbanes-Oxley Act of 2002 of its Chief Executive Officer, Robert K. Burgess, and Chief Financial Officer, Elizabeth A. Nelson.

As revised, the net revenues for the quarter ended June 30, 2002, were $83.7 million, compared with revenues of $88.7 million reported in the same quarter a year ago. Pro forma net income for the first quarter of fiscal year 2003 was $54,000, or $0.00 per diluted share, compared to a pro forma net loss of $8.6 million, or $0.15 per share for the first quarter of fiscal year 2002. Net loss on a GAAP basis for the quarter ended June 30, 2002, improved to $2.0 million or a loss of $0.03 per share, compared to a loss of $111.8 million or $1.94 per share for the same quarter a year ago.

MACROMEDIA AND COURSE TECHNOLOGY LAUNCH MACROMEDIA EDUCATION CURRICULUM

2002-08-13T11:39:00.000Z

Companies develop curriculum for web design and development teaching

Boston, MA and San Francisco, CA—August 13, 2002—Macromedia, Inc. (Nasdaq: MACR) and Course Technology, a worldwide leader in computer education products and services and part of The Thomson Corporation (NYSE: TOC; TSX: TOC), today announced a partnership to publish, market, and jointly distribute a new brand of educational oriented textbooks and curriculum entitled Macromedia Education.

Macromedia and Course Technology will develop a co-branded series of multimedia and webdesign content and curriculum specifically created for students and teachers in the K-12 and higher education markets. This series, available in eight languages, integrates Macromedia's subject-matter expertise with Course Technology's innovative approach to educational publishing.

"Understanding the basics of web development and design is fast becoming an essential component of any well-rounded education, and this partnership is uniquely suited to meet this emerging need," said Joe Dougherty, president, Course Technology. "By combining Macromedia's web development and design expertise with Course Technology's unparalleled approach to computing education, educators at every level will finally have the tools they need to ensure that their students get the most from their courses."

"Educators are seeking ways to integrate technology across the curriculum and provide engaging, relevant projects for students that build valuable digital skills. Research shows that today's generation of children are comfortable using computers and multimedia as forms of communication," said Pat Brogan, vice president of education, Macromedia. "Partnering with Course Technology enables Macromedia to reach more teachers and provide them tools and support for integrating technology programs across educational systems."

The first two co-branded titles for Macromedia Education are "Macromedia Studio MX Step-by-Step," a new student textbook and "Multimedia Projects for Macromedia Flash MX and Dreamweaver MX," a teaching binder. These books will begin shipping this summer and be available directly from Course Technology and Macromedia. To ensure that educators provide their students with timely, relevant coursework, Course Technology and Macromedia aim to publish new titles in close coordination with Macromedia software releases. For more information, go to www.macromedia.com.

Macromedia DevCon 2002

2002-08-09T11:44:00.000Z

Agenda at a Glance

DevCon conference pass includes access to general sessions, technical workshops, hands-on sessions, exhibit area, product support labs, cybercafe, receptions, special events, breakfast, lunch, and more. There is an additional fee for the Nielsen Norman Group Usability Tutorial and Certification Testing.

Sunday, October 27, 2002

9:00 a.m. - 5:00 p.m. Macromedia eLearning Conference
9:00 a.m. - 5:00 p.m. Nielsen Norman Group Usability Tutorial
10:00 a.m. - 2:00 p.m. Partner Briefing Day
12:00 p.m. - 7:00 p.m. Registration/Information
2:00 p.m. - 5:00 p.m. Certification Testing
5:00 p.m. - 7:00 p.m. Welcome Reception

Monday, October 28, 2002

7:00 a.m. - 7:00 p.m. Registration/Information
7:00 a.m. - 8:00 p.m. CyberCafe
7:00 a.m. - 8:00 p.m. Community Connection
7:00 a.m. - 8:00 a.m. Continental Breakfast
8:00 a.m. - 9:30 a.m. General Session
9:00 a.m. - 7:00 p.m. Certification Testing
10:00 a.m. - 12:15 p.m. Hands-on & Workshop Sessions
11:30 a.m. - 2:00 p.m. Exhibits Open
11:30 a.m. - 2:00 p.m. Product Support Labs
11:30 a.m. - 8:00 p.m. Conference Store
12:15 p.m. - 1:30 p.m. Lunch
12:20 p.m. - 1:20 p.m. Sponsor Lunch Presentation
1:30 p.m. - 5:30 p.m. Hands-on & Workshop Sessions
5:00 p.m. - 8:00 p.m. Exhibits Open
5:00 p.m. - 8:00 p.m. Product Support Labs
5:30 p.m. - 7:00 p.m. Sponsor Reception in Exhibit Hall
6:30 p.m. - 10:00 p.m. Special Interest Groups/Birds-of-a-Feather/Gatherings

Tuesday, October 29, 2002

7:00 a.m. - 7:00 p.m. Registration/Information
7:00 a.m. - 7:00 p.m. CyberCafe
7:00 a.m. - 7:00 p.m. Community Connection
7:00 a.m. - 8:00 a.m. Continental Breakfast
8:00 a.m. - 9:30 a.m. General Session
9:00 a.m. - 7:00 p.m. Certification Testing
10:00 a.m. - 12:15 p.m. Hands-on & Workshop Sessions
11:30 a.m. - 2:00 p.m. Exhibits Open
11:30 a.m. - 2:00 p.m. Product Support Labs
11:30 a.m. - 7:00 p.m. Conference Store
12:15 p.m. - 1:30 p.m. Lunch
12:20 p.m. - 1:20 p.m. Sponsor Lunch Presentations
1:30 p.m. - 5:30 p.m. Hands-on & Workshop Sessions
5:00 p.m. - 7:00 p.m. Exhibits Open
5:00 p.m. - 7:00 p.m. Product Support Labs
6:00 p.m. - 7:00 p.m. Special Interest Groups/Birds-of-a-Feather/Gatherings
8:00 p.m. - 11:00 p.m. Special Event

Wednesday, October 30, 2002

7:00 a.m. - 9:00 a.m. Continental Breakfast
7:00 a.m. - 5:00 p.m. Registration/Information
7:00 a.m. - 5:00 p.m. CyberCafe
7:00 a.m. - 5:00 p.m. Community Connection
8:00 a.m. - 12:15 p.m. Hands-on & Workshop Sessions
9:00 a.m. - 6:00 p.m. Certification Testing
11:30 a.m. - 2:00 p.m. Exhibits Open
11:30 a.m. - 2:00 p.m. Product Support Labs
11:30 a.m. - 5:00 p.m. Conference Store
12:15 p.m. - 1:30 p.m. Lunch
1:30 p.m. - 5:30 p.m. Hands-on & Workshop Sessions

ADOBE AND MACROMEDIA SETTLE PATENT LITIGATION

2002-07-29T11:33:00.000Z

SAN JOSE, Calif. and SAN FRANCISCO, Calif.—July 29, 2002—Adobe Systems Incorporated (Nasdaq: ADBE), and Macromedia, Inc. (Nasdaq: MACR), today announced that they have reached a settlement agreement on all litigation between the two parties. The terms of the settlement are confidential. Customers with products from either Adobe or Macromedia will not be affected.

MACROMEDIA ANNOUNCES DEVCON 2002

2002-07-29T11:32:00.001Z

User conference promises high quality training and deep technical information for Internet developers and designers

San Francisco—July 29, 2002—Macromedia, Inc. (Nasdaq: MACR) today announced the Macromedia Developer Conference 2002 (DevCon 2002), the premier event for Macromedia designers and developers to extend their skills and expand their knowledge base. The conference will feature more than 100 sessions designed to provide hands-on training and skills development for developers and designers using Macromedia products. Developers can now register for the conference, being held October 27-30 at the Walt Disney World Swan and Dolphin in Lake Buena Vista, Fla., and take advantage of an early registration fee of $895 per person—$155 off the regular price. To register, go to www.macromedia.com/go/devcon.

"With the launch of the Macromedia MX products this spring, there are a wide range of new skills and techniques that developers and designers will want to learn," said Kevin Lynch, chief software architect, Macromedia. "DevCon 2002 is a unique opportunity to get intensive training on the technology, access to the information from leaders in the developer community, and first-hand information on the long-term Macromedia product strategy and technology vision."

DevCon 2002 features more than 100 in-depth workshop and hands-on sessions that cover everything from basic web development to the most advanced techniques for building rich Internet applications with all of the Macromedia products. Attendees will have access to Macromedia engineers, leaders from the development community, and industry experts as well as a range of opportunities to connect with other designers and developers from around the world. As part of the event, Macromedia will also be hosting a special eLearning conference, giving attendees a unique opportunity to explore the latest products and strategies for implementing effective, cost-efficient online learning solutions. For complete details on the conference, go to www.macromedia.com/go/devcon.

In addition to the conference, usability guru Jakob Nielsen will deliver a one-day session prior to the start of DevCon that will explore how end users really use tools and applications based in Macromedia Flash MX on the Internet. The tutorial will summarize user data and turn it into actionable design guidelines that will dramatically enhance the quality of the user experiences you develop, and improve the productivity of your users. This usability event is not included as part of the DevCon registration cost. To register, go to www.macromedia.com/go/nielsennorman_devcon2002.

MACROMEDIA ANNOUNCES PET MARKET APPLICATION

2002-07-29T11:32:00.000Z

Built with Macromedia MX product family, Pet Market application shows developers the benefits of rich Internet applications

San Francisco—July 29, 2002—Macromedia, Inc. (Nasdaq: MACR) today introduced Pet Market, a sample application built using the entire Macromedia MX product family. Pet Market, a fictitious online pet retailer, illustrates both the benefits of rich Internet applications and the ability to deliver these experiences across different server architectures, including the Java ™ platform and Microsoft .NET Framework.

Pet Market is accompanied online by source code, and more than a dozen articles to show designers and developers how to create their own rich Internet applications that drive down cost and bandwidth concerns while providing a usable, high-impact user experience. The Pet Market site and resources can be viewed and downloaded from www.macromedia.com/desdev/mx/blueprint/.

"The Pet Market sample application highlights the enhanced user experience possible using the Macromedia MX servers and tools along with a rich client such as Macromedia Flash Player," said Kevin Lynch, chief software architect, Macromedia. "The articles, documentation, and source code will help developers learn how to build rich Internet applications, as well as see how they can be deployed across Java and .NET server platforms."

Pet Market was created using the Macromedia MX product family, including Macromedia Flash MX, Macromedia Dreamweaver MX, Macromedia ColdFusion MX, and Macromedia Fireworks MX. To showcase the cross-platform nature of rich Internet applications, Macromedia also released Macromedia Flash front-ends that extend and enhance the Java Pet Store and .NET Pet Shop blueprint sample applications. These front-ends will help Java and .NET developers understand how to use Macromedia Flash to deliver more intuitive and effective user experiences.

"The Java platform enables developers to build end-to-end solutions that embrace a wide variety of interface models," said Ralph Galantine, product line manager, Java and XML software, Sun Microsystems. "The Macromedia Flash implementation of the Java Pet Store demonstrates how a rich Internet application interface provides a dynamic user experience to powerful enterprise Java solutions. We are happy to see Macromedia addressing the usability of online applications in such an open manner."

"From the Pet Market demo application, it's pretty easy to see how a Macromedia Flash front-end can build a richer user experience across various infrastructures," said Tim O'Reilly, CEO, O'Reilly & Associates. "Macromedia Flash enables regions of the screen to be updated without a page refresh based on back-end database interaction. Macromedia Flash can no longer be dismissed as a tool for web animation. It's become a ubiquitous rich client that will radically change the way people use the web. We at O'Reilly are excited to see what developers will do with the possibilities of Macromedia Flash and rich Internet applications."

Pet Market was designed to clearly illustrate the more intuitive, responsive, and effective user experiences of rich Internet applications. For example, the checkout process of Pet Market breaks out of the standard multi-step, page-browsing model of the web and brings all user interactions into a single screen that never requires a page refresh. The application also enables customers to use the browser's back button to navigate through the Macromedia Flash user interface. Articles, commented code, and best practices are all available online to enable users to build their own rich Internet applications.

Pet Market also illustrates the use of object-oriented programming on the client side, which enabled Macromedia to change the user interface of Pet Market to respond to feedback gathered through usability testing. The user interface evolved throughout the development process without any impact on the central business logic and data tier of the application. The Model-View-Controller (MVC) design pattern of Pet Market also helped to make the application modular and easy to port across different platforms.

Macromedia Reports First Quarter Fiscal Year 2003 Financial Results

2002-07-17T11:30:00.000Z

The first quarter fiscal year 2003 financial statements as reported on July 17, 2002 have been adjusted for subsequent events. Please see the Form 10-Q as filed with the SEC, for further details of the adjustments and the updated financial statements.

SAN FRANCISCO, CA—July 17, 2002—Macromedia (NASDAQ:MACR) Macromedia, Inc. (Nasdaq: MACR) today announced first quarter fiscal year 2003 results. Revenues for the quarter ended June 30, 2002, were $84.2 million, compared with revenues of $88.7 million reported in the same quarter a year ago.

Pro forma net income for the first quarter fiscal year 2003 was $450,000, or $0.01 per diluted share, compared to a pro forma net loss of $8.6 million, or $0.15 per share for the first quarter fiscal year 2002. Net loss on a GAAP basis for the quarter ended June 30, 2002, was $4.3 million or $0.07 per share, compared to a loss of $111.8 million or $1.94 per share for the same quarter a year ago.

"We're pleased with our progress this quarter. We successfully launched our most ambitious product agenda ever with the MX family, and we delivered against our financial targets in this tough economy," said Rob Burgess, chairman and CEO, Macromedia, Inc. "Now, we are focused on helping companies around the world realize the business benefits of MX—providing a better Internet experience at a lower cost."

Business Outlook—Second Quarter Fiscal Year 2003
As we had expected prior to the MX launch, the upgrade cycle for MX is likely to be both slower to build, and longer than prior upgrade cycles, due to both the broader markets being addressed and the sluggish spending environment. Accordingly, we have limited our guidance to the near-term. Macromedia expects revenue for the September quarter to be in line with the June quarter. Gross margin for the second quarter is expected to be approximately in the 87 percent to 89 percent range. The company will continue to tightly manage operating expenses to yield improved pro forma profitability in the second quarter of fiscal year 2003.

Pro Forma Results
Macromedia's pro forma results for the three months ended June 30, 2002 and 2001, differ from GAAP results due to adjustments for the following items reported in its unaudited condensed consolidated results from operations:

· Non-cash charges for stock compensation
· Restructuring expenses
· Amortization of intangible assets
· Loss on investments
· Loss on equity affiliate

Pro forma results for the three months ended June 30, 2002 and 2001, reflect an effective tax rate of 20 percent.

MACROMEDIA BRINGS MACROMEDIA FLASH SUPPORT TO HP iPAQ POCKET PC

2002-07-11T11:27:00.001Z

Mobile Development Center launched to help developers create device content and applications

Flashforward 2002 New York City—July 11, 2002—Macromedia, Inc. (Nasdaq: MACR) today announced the immediate availability of Macromedia Flash Player 5 for the iPAQ Pocket PC from HP. Macromedia Flash Player is the leading rich client for Internet content and applications across the broadest range of platforms and devices. Macromedia today also launched the Mobile Development Center (www.macromedia.com/go/flashmobile/) with articles, sample applications, and content development kits to help developers get started creating device content and applications with Macromedia Flash MX. Macromedia Flash MX contains new features and templates that enable rapid creation of content and applications for Internet-enabled devices. HP includes Macromedia Flash support with the recently released iPAQ H3900 series Pocket PC devices. Existing iPAQ Pocket PC users can download Macromedia Flash Player at www.compaq.com/products/handhelds/solutions.html.

"Macromedia Flash enhances the user experience on devices. We are excited to be working with HP to provide iPAQ Pocket PC users with the ability to leverage a large volume of already existing Macromedia Flash content and applications, and we look forward to the development of device-specific Macromedia Flash Player content for the iPAQ,” said Peter Meechan, vice president, Macromedia. "Macromedia Flash MX includes templates which enable the quick creation of content for Pocket PC devices, as well as other enhancements that will increase developer productivity and reduce their time to market."

HP now commands nearly 80 percent of the market share for Pocket PC devices, according to Gartner Dataquest. Macromedia's vast development community of more than one million Macromedia Flash designers and developers will help revolutionize the rich multimedia experience on handheld computers.

"The iPAQ Pocket PC enables customers to manage their most critical business and personal information while on the go," said Sean Burke, vice president, HP Smart Handhelds. "Including support for Macromedia Flash Player will give our customers access to rich multimedia content and applications that take advantage of the advanced graphics and performance of the iPAQ Pocket PC and meet the growing demands of business professionals and consumers alike."

Companies like Lee Jeans and Microsoft are already delivering applications and content created in Macromedia Flash MX for Pocket PC 2002-based handheld PCs. Microsoft relies on Macromedia Flash for their interactive Pocket PC demo for both sales representatives and customers to show off the Pocket PC 2002 operating system. The demo runs on the device itself and demonstrates the features of the new OS that are particularly valuable to enterprise customers. Fallon Worldwide, a Macromedia Alliance Partner, created the Microsoft application and received industry praise for taking Lee Jean’s "Be like Buddy Lee" Lee Dungarees online campaign to the Pocket PC.

Designers and developers gain additional market opportunities for their content and applications by delivering Macromedia Flash content that can be used across Internet-enabled devices including wireless handsets, PDAs, set-top boxes, game consoles, and Internet appliances. Many consumer electronics manufacturers, mobile carriers, and service providers are using Macromedia Flash content as a value-added service to differentiate themselves from their competitors. By giving customers engaging content specifically tuned for their devices, these companies are able to increase customer retention and add potential new revenue streams.

Macromedia Flash MX is the fastest way to create rich Internet content and applications with a better return on investment across the broadest range of platforms and devices. The new Macromedia Flash MX development environment ships with templates for Pocket PC devices to streamline content development. Content and applications can also be created in Macromedia Flash MX to run on devices that support earlier versions of Macromedia Flash Player. For more detailed product information, go to www.macromedia.com/go/flashmx/.

MACROMEDIA ANNOUNCES EXPANDED MACROMEDIA FLASH PLAYER DISTRIBUTION AGREEMENT WITH AMERICA ONLINE

2002-07-11T11:27:00.000Z

Flashforward 2002 New York City—July 11, 2002—Macromedia, Inc. (Nasdaq: MACR) today announced an expanded technology development and distribution agreement with America Online, Inc. under which Macromedia Flash Player will continue to be distributed with AOL software and will feature enhanced functionality that will enable AOL members to enjoy a more robust content experience.

"Macromedia and America Online have a shared vision of improving the online user experience," said Dominic Gallello, executive vice president, Macromedia. "By using the extended functionality and features provided by Macromedia Flash, America Online will be able to enhance its member experience on a number of levels."

"We're pleased to expand our association with Macromedia," said Marty Fisher, president, AOL Technology. "By continuing to work with Macromedia, we can enrich the quality of our customer's interactions and improve the quality and user experience of many of our AOL client products."