PromotionData Blog

2008-11-17T00:05:00.000-08:00

Topic : Search Engines

Official Google statement: the effects of outbound links on your website

Copyright by Axandra.com
Web site promotion software

Last month, Google published an official statement about linking out to other websites. Some webmasters still think that linking to other websites might have a negative effect on their Google rankings. That is not the case.

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2008-11-14T00:05:00.000-08:00

Topic : Site Promotion

Directory submissions that matter

by Sharon Housley
http://www.feedforall.com

Links from different directories have different values. A webmaster's time is limited, and most webmasters want to get the biggest bang for their bucks. So where should they start when it comes to directory submissions? Search engines assign value to links from the various directories differently, so how do you spend your time where it matters most?

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2008-11-13T00:05:00.000-08:00

Topic : News

Template Monster launches Magento themes production

As a part of official cooperation with Varien, the Magento Commerce platform, Template Monster starts the process of mass Magento themes production

Brooklyn, New York. - TemplateMonster.com, the Internet's largest templates provider, now offers Magento themes designed for use with eCommerce sites. Magento is a highly popular Open Source eCommerce package which has had over 500,000 downloads since it was first launched on April 9, 2007.

David Braun, CEO of Template Monster, stated "We are a customer-driven organization. We back our customers, and our customers are backing Magento. In addition to professional designs, our themes will add additional ease of use and value to the already robust features that Magento provides."

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2008-11-12T00:05:00.000-08:00

Topic : Internet Related

Online vs. Offline competition - What does it means for your marketing efforts?

by Jody Nimetz
http://www.enquiro.com

In this day and age, benchmarking is extremely important. Knowing how you measure up to others is critical if you are to improve and remain competitive. With regards to your online marketing efforts, benchmarking is the process that can be used as a key identifier to determine how you measure up with your competition. The question becomes which competitors should you be looking at? Many neglect to treat their online competitors and offline competitors as, well as different. Of course in some cases they will be one in the same. However if we look at it from an SEO perspective, your online competitors can differ greatly from your traditional offline competitors.

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2008-11-11T00:05:00.000-08:00

Topic : General

Marketing isn’t something you just turn off

by Print Place
http://www.printplace.com

There’s a reason why not all small businesses make it in the end. When most people start up a business they’re doing so because they want to actually run that specific business. If you open up a hardware store it’s because you enjoy home improvement or you think you can give people a good deal.

But a smaller business is about a lot more than just what the business is about. Marketing is going to be just as much of a full time job as running the business will be, and this is why many companies just don’t make it for very long. The people who last are the ones who understand that marketing is going to require a lot of time and attention.

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2008-11-10T00:12:00.000-08:00

Topic : General

New domain registrations record a healthy growth of 17% in the Q1 of 2008

by Marvist
http://www.marvist.com

The Internet again recorded an impressive growth during the first quarter of 2008, in terms of new domain name registrations.

According to VeriSign, Inc., the domain name registrations in the Q1 of 2008 were 14 million. Across all Generic Top Level Domain Names (gTLDs), ".com" has the highest base. New ".com" and ".net" registrations have increased 12% in the first quarter of 2008 over the same quarter of 2007.

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2008-11-07T00:05:00.000-08:00

Topic : General

New ways to use old marketing techniques

by Print Place
http://www.printplace.com

Okay, everyone knows the phrase, “You can’t teach an old dog new tricks.” There are few phrases that are as well known in our society as that one is. But what surprises me so much is when I hear people use that phrase in relation to their marketing material.

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2008-11-06T00:05:00.000-08:00

Topic : Internet Related

Finding different marketing strategies

by Terry Detty
http://www.internetsubmitter.com

Marketing strategy helps organizations to focus their attention to complete resource utilization to increase sales and win over their competitors. Every company applies some kind of marketing strategies to maintain existing customers, attract potential customers and also to maintain and enhance their reputation in the market.

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2008-11-05T00:05:00.000-08:00

Topic : Internet Related

Web sites and leaky buckets

by Michael Bloch
http://www.tamingthebeast.net

In a world of super-sizing and the maxim of "more, more, more" we sometimes lose sight of the concept of quantity not equaling quality. This especially applies to web site traffic.

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2008-11-04T00:05:00.000-08:00

Topic : General

Website design graphics - An Overview

Website graphics definitely play a major role in marketing your website and are therefore, a very efficient and effective way of boosting your sales. It is very likely that your graphics give the potential customer their first impression of your site and it is very important that a consistent overall image of your site is created. The quality and positioning of the graphics contained in your website are essential for it to look both attractive and professional. If all else fails in your website design, using professional looking graphics can only serve to enhance your site.

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2008-11-03T00:05:00.000-08:00

Topic : Internet Related

The brand effect on the search results page

by Gord Hotchkiss
http://www.enquiro.com

Last week, I walked through an interaction with the search page step by step and looked at cognitive engagement with the page. To understand the nature of branding on the search page, you first have to understand how we interact with brand messaging on the page.

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2008-10-31T00:05:00.000-07:00

Topic : Internet Related

Four kinds of links

by Sharon Housley
http://www.feedforall.com

Links are an important component in an online marketing campaign. Websites usually need a significant number of quality links to perform well in organic search rankings. Once upon a time, high-quality links were plentiful. But with the growth of the web, and an ever-increasing number of competing websites, garnering link love and attention is a time-consuming and tedious process.

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2008-10-30T00:05:00.000-07:00

Topic : General

An overview of eCommerce website design and development

by SPINX
http://www.spinxwebdesign.com

Are you looking to build an attractive and attention grabbing eCommerce website, but have no relevant experience? In such circumstances it is always the right decision to hire eCommerce website design professionals . They will consult with you, understand what your needs are, and present you with eCommerce solutions that can increase your web traffic.

A well designed e-Commerce website addresses many online challenges and gives practical solutions for them. Effective e-Commerce web development proves to be an excellent revenue generating tool. E-Commerce models incorporate various revenue generating channels into your e-Commerce website design for maximum effectiveness.

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2008-10-29T00:05:00.000-07:00

Topic : Site Promotion

How long can a text link be if it should improve your rankings?

Copyright by Axandra.com
Web site promotion software

The words that are used in the links to your website have an effect on the search engine rankings of your website for these keywords. For example, if very many websites use the word "blue widget" to link to your website, it is likely that your website will get a high ranking on Google for the keyword "blue widget".

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2008-10-28T00:05:00.000-07:00

Topic : General

Testing your marketing messages

by Print Place
http://www.printplace.com

The core of any marketing push will be some specific message. If you don’t have a core message then I’m afraid you might need to look into it, because you can’t expect to be successful with your marketing if you don’t know what you’re trying to say to people.

This message needs to be based heavily around who your customers are and the best way to reach them. This message has to be about your customers, and the better your message is, the more forms of marketing you can use it for. That’s the great thing about a strong marketing message: you can apply it to any form of marketing.

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2008-10-27T00:05:00.000-07:00

Topic : Internet Related

Staying ahead of the competition

by Sharon Housley
http://www.feedforall.com

Staying ahead of the competition can be an on-going struggle. While it is not healthy for a company to focus too much time and attention on the competition, it is important to stay abreast of what your competition is doing. When evaluating the competition, assess the industry giants and companies closest to your space. But be sure that you don't exclude the small companies in your assessments. Sometimes a small competitor can have innovative ideas or marketing concepts, but may lack the capital to really benefit from the concept. This may present you with an opportunity.

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2008-10-24T00:05:00.000-07:00

Topic : General

A cognitive walk-through of searching

by Gord Hotchkiss
http://www.enquiro.com

Two weeks ago, I talked about the concept of selective perception, how subconsciously we pick and choose what we pay attention to. Then, last week, I explained how engagement with search is significantly different than engagement with other types of advertising. These two concepts set the stage for what I want to do today. In this column, I want to lay out a step by step hypothetical walk through of our cognitive engagement with a search page.

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2008-10-23T00:05:00.000-07:00

Topic : Internet Related

Setting an effective marketing budget

by Michael Delpierre and Scott C. Margenau
http://www.imageworksstudio.com

One of the most important decisions that a small to medium-sized business has to make is how much money to spend on a marketing budget. Prospects often ask, “How much should I spend on marketing?” The answer is, “It varies by industry and business size.”

It is also based on how much you want to grow, and how fast. Both SCORE and USSBA define the variable for a proper marketing budget to be between 2% and 10% of sales, noting that for B2C, retail and pharmaceuticals can exceed 20% during peak brand-building years.

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2008-10-22T00:05:00.000-07:00

Topic : Internet Related

Create direct response web video commercial that sells

by Abe Cherian
http://www.multiplestreammktg.com

Are you interested in making profit pulling videos that capture the attention of your viewers and make them subscribe to your list or buy your product? Have you ever wondered if there is a formula for a successful video that sells your products like hot cakes?

The truth is, there are a few key points that you have to implement when creating a web video.

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2008-10-21T00:05:00.000-07:00

Topic : Internet Related

Email campaign spam filter testing

by Michael Bloch
http://www.tamingthebeast.net

There's nothing worse than spending a ton of time on a newsletter or email campaign only to send it out and find it gets blocked, redirected or tagged by over-zealous spam filters. Here's some tips for easily testing your campaigns against spam filters.

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2008-10-20T00:05:00.000-07:00

Topic : Site Promotion

10 areas where SEO and PPC can work together

by Jody Nimetz
http://www.enquiro.com

SEO or SEM (PPC), organic vs. sponsored? Where should your online marketing budgets go? Well the answer is both. SEO and PPC can work very nicely together depending on where you are with your online marketing efforts. We came up with ten instances where SEO and PPC should be used together as an effective online marketing campaign.

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2008-10-17T00:05:00.000-07:00

Topic : Site Promotion

Pay per click advertising - Ways to make your website 'click'

by eBrandz Inc.
http://www.ebrandz.com

Have you ever noticed those little boxed texts that appear on the right hand side of search engine listings? These text ads or pay per clicks are paid ads put up by companies so that you can find them easily.

It is easy to figure out the logic behind Paid Ads. The advertiser pays a certain amount to search engines for sponsoring their ads. Advertisers bid on keywords/keyword phrases that are the most relevant to the products or services they offer. The higher their bid, the higher their place in search engine listings, and the greater their visibility. As more and more people see their ads, their traffic will increase significantly. Every time a visitor clicks the ad and follows through to the corresponding website, the advertiser pays a bidding price to the search engine (which is also the reason why PPC is called ‘keyword auctioning’). Pay per click advertising is a powerful arsenal in your marketing toolkit because these ads are intended to get the top position for bidders in search engine listings.

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2008-10-16T00:05:00.000-07:00

Topic : Site Promotion

Two new spam tricks to get higher rankings on Google

Copyright Axandra.com
Web site promotion software

Many people will do anything do get on Google's first result page. That's why some webmasters regularly come up with new spam methods to get on Google's first result page.

Phillip Lenssen recently reported two new methods that might be used by some people to get top 10 listings on Google.

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2008-10-15T00:05:00.000-07:00

Topic : General

Graphic design college

by Madison Media Institute
http://www.madisonmedia.com

Right now, during the "age of information," combinations of pictures and words are all around us. We use them to communicate with one another in a kind of a emotional shorthand. Because there's just so much information out there, speed of communication is vital to anyone who wishes to get a message across: there is simply too much competition to allow for a lack of clarity and readability in one's message. More often then not, this kind of clarity and readability requires manipulating pictures and words such as to achieve the optimal effect. Graphic design is the discipline of learning to manipulate pictures and words in such a way as to optimally communicate with those around us.

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2008-10-14T00:05:00.000-07:00

Topic : General

Picking and choosing what we pay attention to

by Gord Hotchkiss
http://www.enquiro.com

In a single day, you will be assaulted by hundreds of thousands of discrete bits of information. I’m writing this from a hotel room on the corner of 43rd and 8th in New York. Just a simple 3 block walk down 8th Avenue will present me with hundreds bits of information: signs, posters, flyers, labels, brochures. By the time I go to sleep this evening, I will be exposed to over 3000 advertising messages. Every second of our lives, we are immersed in a world of detail and distraction, all vying for our attention. Even the metaphors we use, such as “paying attention”, show that we consider attention a valuable commodity to be allocated wisely.

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