Blog Business World

Judith Shervin & Jim Sniechowski: The Heart Of Marketing - Blog Business Success Radio

2009-07-08T16:38:00.002-05:00

Listen to Wayne Hurlbert on Blog Talk Radio

Psychologists, founders of the Soft Sell Marketing Association, and best selling authors of the groundbreaking and inspirational book The Heart of Marketing: Love Your Customers and They Will Love You Back, Judith Sherven and Jim Sniechowski share ideas for a new way of marketing with love and empathy. They recommend marketing from the heart that provides inspiration, motivation and practical how to techniques for achieving greater marketing success than ever before. They teach how to strengthen your business while enriching your soul.

Judith Sherven and Jim Sniechowski are my internet radio show guests on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, July 2, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Judith Sherven PhD. and Jim Sniechowski PhD. (both shown in photo left) are a best selling husband and wife psychology team and the leading voice for soft sell, heart-based marketing. They produce the only Internet marketing conference for the soft sell community “Bridging Heart and Marketing. Their Soft Sell Marketers Association is an international hub for Soft Sell training and support. Their latest book is The Heart of Marketing: Love Your Customers and They Will Love You Back (Morgan James Publishing, May 2009) As guest experts they've been on over 1500 television and radio shows including Oprah, The View, 48 Hours, CNN, Canada AM, and The Daily Buzz.

My book review of The Heart of Marketing: Love Your Customers and They Will Love You Back by Judith Sherven PhD. and Jim Sniechowski PhD.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with Psychologists, founders of the Soft Sell Marketing Association, and best selling authors of the groundbreaking and inspirational book The Heart of Marketing: Love Your Customers and They Will Love You Back, Judith Sherven and Jim Sniechowski as they share ideas for a new way of marketing with love and empathy. They recommend marketing from the heart that provides inspiration, motivation and practical how to techniques for achieving greater marketing success than ever before. They teach how to strengthen your business while enriching your soul on Blog Business Success Radio.

Tags: The Heart of Marketing: Love Your Customers and They Will Love You Back, Judith Sherven, Jim Sniechowski, soft sell marketing, Blog Business Success, Blog Talk Radio.

The Heart Of Marketing by Judith Sherven & Jim Sniechowski - Book review

2009-07-07T23:32:00.008-05:00

The Heart of Marketing

Love Your Customers and They Will Love You Back

By: Judith Sherven, Jim Sniechowski

Published: May 1, 2009
Format: Paperback, 182 pages
ISBN-10: 1600375596
ISBN-13: 978-1600375590
Publisher: Morgan James Publishing

"In short, it's about putting your heart into marketing", write former therapists and the founders of the Soft Sell Marketing Association Judith Sherven and Jim Sniechowski about their groundbreaking and inspirational book The Heart of Marketing: Love Your Customers and They Will Love You Back. The authors describe how marketing can serve the needs of the customer, both materially and spiritually, by creating a long term and mutually beneficial relationship for everyone.

Judith Sherven and Jim Sniechowski understand that many marketers feel uncomfortable with hard sell techniques. Those traditional selling methods fail to satisfy the deeper emotional needs of both the buyer and the seller. The authors describe how they felt empty when offered the typical sales and marketing programs, but chalked it up to their relative inexperience. Over time, they discovered that many other sales representatives and marketers felt the same level of discomfort that they experienced in their own business. Judith Sherven and Jim Sniechowski discovered the insight that marketing is more about the heart than most marketers even realize.

Judith Sherven and Jim Sniechowski (both shown in photo left) recognize the importance of heart to heart connections between the soft sell marketer and the buyer. Through genuine openness and authenticity, the soft seller creates a deeper relationship with the customer that is far beyond simply a commercial one. The authors know instinctively that there is no real competition between hard sell and soft sell marketers. Both styles have their customer bases, and both connect with customers in different ways. In an internet world, where the marketer is entirely unknown to the prospective customer, it's essential that a relationship be developed and nurtured with the prospect long before a marketing message is even part of the conversation.

For me, the power of the book is its no nonsense question and answer format that demonstrates clearly the power of building deep lasting relationships between the marketer and the customer. Indeed, the authors point out that both parties have spiritual and emotional needs that must be met for a truly satisfying connection. The heart is the focus of the book, and that emphasis on human relationships on a personal level, is the key to soft sell marketing. The internet is a real test of soft sell relationship based marketing in action. The authors describe how building relationships on a personal level, before presenting any sales or marketing message, is crucial to internet marketing success. Soft sell heart based marketing is made for marketing on the internet.

I highly recommend the enlightening and gratifying book The Heart of Marketing: Love Your Customers and They Will Love You Back by Judith Sherven and Jim Sniechowski, to any marketers who feel uncomfortable with hard sell marketing concepts that fail to put relationships and connection building at the forefront of their marketing program. In the place of these hard sell techniques, the authors offer the proven, and emotionally satisfying soft cell marketing idea.

Read the marketing paradigm changing book The Heart of Marketing: Love Your Customers and They Will Love You Back by Judith Sherven and Jim Sniechowski, and develop open and transparent relationships with potential customers. People prefer to buy from those who they know, like and trust to have their best interests at heart. When a sale is a collaborative creation, the result is spiritually gratifying for all concerned.

Tags: The Heart of Marketing: Love Your Customers and They Will Love You Back, Judith Sherven, Jim Sniechowski, soft sell marketing, business book reviews.

How Perfect Is That by Sarah Bird - Book review

2009-07-07T01:18:00.006-05:00

How Perfect Is That

By: Sarah Bird

Published: July 7, 2009
Format: Trade Paperback, 336 pages
ISBN-10: 143912308X
ISBN-13: 9781439123089
Publisher: Simon & Schuster

Blythe Young, recently divorced from a scion of one of the wealthiest society families in Austin Texas, is broke and has only her wits, and her amoral character to make her way in the world. In her wildly satirical romp through Austin, Texas, best selling author Sarah Bird takes the reader from the highest levels of wealth to the life of the homeless, in her hilarious novel How Perfect Is That. As Blythe Young reels from humiliation to disaster and back again, her determination to succeed echoes the conniving, yet sympathetic social climbing Becky Sharp in Thackeray's classic Vanity Fair.

Sarah Bird provides a novel that can be read on several levels. One obvious reading is the delicious and wickedly funny satire of the upper classes of Austin, Texas and their lives and politics. The author skewers the men as philandering and obsessed with money, status, and the right political connections. The women, much more visible in the novel, understand the obsessions of the society men, and as result, the women are consumed by issues of designer clothing and houses, being seen at the right parties, and their weight. Indeed, weight as in body fat and weight as in the burden of conscience are important themes in the book.

Sarah Bird (photo left) takes the reader into a deeper meaning as well. Blythe Young, in her short marriage, rose almost to the pinnacle of Austin society. When her marriage ended, she was cast out of her heaven, in a Lone Star version of Milton's Paradise Lost. Her sole mission was to regain what she believed her rightful place in society. Her attempts to hang on to that version of heaven were unsuccessful as she moved from one self made disaster to the next. Her past closes in on her, and Blythe runs out of scams, temporarily. One step ahead of the IRS and the law, she turns to her one true but ignored friend Millie.

Through more of Blythe's using of others, she narrowly escapes being cast out again. Instead, she seeks redemption through the Christ like Millie, and seeks to find a new, and more lasting heaven. The parallel to Paradise Lost becomes more firmly established as Blythe attempts to connive her way back to ruling in her society heaven. In its place, Millie offers an alternative to ruling in hell. She offers creating heaven on Earth, and helping others instead of using people for personal gain. Blythe faces her personal demons, and continues her pilgrimage to self discovery.

I highly recommend the rollicking How Perfect Is That by Sarah Bird, to anyone seeking a hilarious satire that bites to the core of Austin's society. The author's turn of phrase and scathing wit provide an insightful and subversive view of society at all levels, and politics both public and personal. The Becky Sharp type character of Blythe Young is well drawn, lack of a moral compass and all. Her misadventures propel the story forward.

Read the satirical and laugh filled How Perfect Is That by Sarah Bird, and you will want to add Blythe Young to your personal list of most fascinating literary characters.

Tags: How Perfect Is Tha, Sarah Bird, satirical movels, fiction book reviews.

The Pursuit Of Something Better by Dave Esler & Myra Kruger - Book review

2009-07-06T01:25:00.008-05:00

The Pursuit of Something Better

How an Underdog Company Defied the Odds, Won Customers' Hearts, and Grew It's Employees into Better People

By: Dave Esler, Myra Kruger

Published: 2nd edition, August 1, 2009
Format: Paperback: 288 pages
ISBN-10: 0982443706
ISBN-13: 978-0982443705
Publisher: New Ridge Books

"Most business leaders understand the importance of aligning corporate culture with business strategy", write Esler Kruger Associates partners Dave Esler and Myra Kruger in their insightful and visionary book The Pursuit of Something Better: How an Underdog Company Defied the Odds, Won Customers' Hearts, and Grew It's Employees into Better People. While most businesses understand the importance, write the authors, very often the reality of the company and its culture are very different.

Dave Esler and Myra Kruger understand the value of values in the company culture. Whether those values are leadership that inspires and motivates the employees, maintaining strong ethical principles, or always doing the right thing for the employees and customers, doing something better is also good business. The authors share the powerful case study of mid-sized telecommunications company U.S. Cellular, and its visionary CEO Jack Rooney, as a real world example of the alignment of company culture with solid business strategy. The result was a growing company, of happy and motivated employees, and loyal and satisfied customers.

Myra Kruger and Dave Esler describe what they call the Dynamic Organization that considers ethical corporate culture to be part of the business strategy. In essence, the culture is the business. The two are inseparable. In many failed companies, ethics and empowered employee culture that does the right thing, is entirely separate from the business strategy. As a result, the business strategy never achieves its desired goals, employees become unmotivated, and customers defect to other vendors. In the Dynamic Organization, as demonstrated by the authors and the U.S. Cellular case study, the unity of culture and strategy into an indivisible whole, is the key to success in every aspect of the company.

For me, the power of the book was the clear demonstration that ethical business practices, and doing the right thing for employees and customers, results in a more profitable company. The authors provide a powerful case for an organization doing the right thing, as part of a holistic business strategy, backed up by strong case studies of their concepts in action. The key example of U.S. Cellular, and its dynamic CEO Jack Rooney, form a convincing real world backdrop, for the ethical and empowering business principles outlined by authors Dave Esler and Myra Kruger. The recommendations for business building should be required reading for any business executive in companies of every size and in any industry.

I highly recommend the inspirational and must read book The Pursuit of Something Better: How an Underdog Company Defied the Odds, Won Customers' Hearts, and Grew It's Employees into Better People by Dave Esler and Myra Kruger, to any business person seeking to create a profitable company that is based on doing the right thing. The authors prove that ethical business practices, with employees empowered to do the right thing for customers, suppliers, and one another are not only developers of strong company morale, but are also keys to building a growing and profitable company.

Read the uplifting and corporate culture transforming book The Pursuit of Something Better: How an Underdog Company Defied the Odds, Won Customers' Hearts, and Grew It's Employees into Better People by Dave Esler and Myra Kruger, and start building a company based on doing the right thing. Not only is an ethical and empowering organization more profitable, but it's a more dynamic and exciting place to work. The authors show convincingly, how doing the right thing is the best business practice.

Tags: The Pursuit of Something Better: How an Underdog Company Defied the Odds, Won Customers' Hearts, and Grew It's Employees into Better People, Dave Esler, Myra Kruger, ethical business culture, business book reviews.

Bob Johansen: Leaders Make The Future - Blog Business Success Radio

2009-07-05T16:37:00.001-05:00

Listen to Wayne Hurlbert on Blog Talk Radio

Futurist, Distinguished Fellow with the Institute for the Future, and author of the visionary book Leaders Make the Future: Ten New Leadership Skills for an Uncertain World, Bob Johansen , describes how leaders must adapt from the chaotic world of today to the uncertain, but challenging world of tomorrow. He discusses the importance of understanding the technological, economic, societal and environmental trends and how recognizing them is not only the key to success but survival. He shares how leaders must develop new skills to meet the challenges of the future.

Bob Johansen is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Tuesday, July 7, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Futurist, Fellow with the Institute for the Future, and author of the visionary book Leaders Make the Future: Ten New Leadership Skills for an Uncertain World, Bob Johansen , describes how leaders must adapt from the chaotic world of today to the uncertain, but challenging world of tomorrow. You will learn:

* Why leaders must study the future to become better leaders today

* Why the old reliable leadership skills won't work in the future

* How to turn unsolvable dilemmas into opportunities

* How to meet the challenges of the future and be a positive change maker

Bob Johansen (photo left) has worked for more than 30 years as a forecaster, exploring the human side of new technologies. He has a deep interest in the future of religion and its impact on business, society, and individuals. Bob works mainly with senior corporate executives across a wide range of industries. He has rich experience in presenting the Institute for the Future foresight and then drawing out insights-inputs to strategy-and-action steps. Bob is the author of eight books.

My book review of Leaders Make the Future: Ten New Leadership Skills for an Uncertain World by Bob Johansen.

Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with futurist, Distinguished Fellow with the Institute for the Future, and author of the visionary book Leaders Make the Future: Ten New Leadership Skills for an Uncertain World, Bob Johansen , as he describes how leaders must adapt from the chaotic world of today to the uncertain, but challenging world of tomorrow. He discusses the importance of understanding the technological, economic, societal and environmental trends and how recognizing them is not only the key to success but survival. He shares how leaders must develop new skills to meet the challenges of the future on Blog Business Success Radio.

Tags: Leaders Make the Future: Ten New Leadership Skills for an Uncertain World, Bob Johansen, future leadership skills, Blog Business Success, BlogTalkRadio.

Leaders Make The Future by Bob Johansen - Book review

2009-07-04T21:39:00.008-05:00

Leaders Make the Future

Ten New Leadership Skills for an Uncertain World

By: Bob Johansen

Published: May 2009
Format: Hardcover, 194 pages
ISBN-13: 9781605090023
Publisher: Berrett-Koehler Publishers

"My goal is to help leaders make the future a better place in which to live", writes futurist and Fellow with the Institute for the Future, Bob Johansen in his visionary book Leaders Make the Future: Ten New Leadership Skills for an Uncertain World. The author describes the vital new skills, that leaders must learn, to meet the challenge that their organizations, our society, and the world will face in the future.

Bob Johansen understands that the change is happening very quickly in the world around us. Whether at the level of the business or non-profit organization, a community, or on a global scale, new leadership skills are essential to avoid being swept aside in the many transformations taking place around us. The old leadership techniques will no longer be effective to move organizations forward in the rapidly changing business, societal, and political landscapes. The author points out that leaders can only make sense of the present if they examine and listen for the challenges presented by a very different future.

Bob Johansen (photo left) recognizes that change will also present new, and seemingly unsolvable problems. Indeed, those problems are beyond the ability of many traditional leadership skill sets. Future leaders will not only need their can do attitude, but must also have can make skills to rebuild and remodel their organizations and communities to meed changing needs and circumstances. The author suggests that many current leaders are not listening to the changes as the future draws closer, and are even in denial that the current order is in transition to a new, and different world. The author forecasts that what was regarded as stability, and a familiar set of rules, are about to be changed forever. Failure to address the future will lead to failure of the organization and of the community as a whole.

For me, the power of the book is the author's understanding that the world around us is changing very rapidly in all areas. Bob Johansen recognizes that no one can predict the future, but through careful examination of current trends, that reasonable forecasts of future events is possible. Because the future will be so different from today, and with an entirely new set of problems facing leaders at all levels, a new set of leadership skills must be learned now. The author describes those new leadership skills in detail, and shares ideas about how a leader won't have to simply react to change, but can be a positive change agent for the betterment of the organization, the community, and the world as a whole.

I highly recommend the groundbreaking and insightful book Leaders Make the Future: Ten New Leadership Skills for an Uncertain World by Bob Johansen, to any leaders who seek to be positive change agents within their ever evolving organizations and communities. The leadership skills outlined in the book can be the difference between meeting the future head on in a positive way, or falling by the wayside, as the world passes the outdated leadership behind.

Read the essential guide Leaders Make the Future: Ten New Leadership Skills for an Uncertain World by Bob Johansen, and learn the ten new leadership skills that help a leader meet the future successfully. Discover how studying the future can build better leaders for the present. The future is coming, and smart leaders must be prepared for its myriad of problems and challenges.

Tags: Leaders Make the Future: Ten New Leadership Skills for an Uncertain World, Bob Johansen, future leadership skills, business book reviews.

The She Spot by Lisa Whitter & Lisa Chen - Book review

2009-07-03T15:52:00.001-05:00

The She Spot

Why Women Are the Market for Changing the World -- and How to Reach Them

By: Lisa Witter, Lisa Chen

Published: June 1, 2008
ISBN: 9781576754726
Format: Hardcover, 187pp
Publisher: Berrett-Koehler Publishers

"Women are not a niche audience. They are the audience." write marketing experts and social activists Lisa Witter and Lisa Chen, in their important and groundbreaking book The She Spot: Why Women Are the Market for Changing the World -- and How to Reach Them. The authors demonstrate the vital importance of empowering women as the key to political campaign and non-profit organizational success.

Lisa Witter (photo left) and Lisa Chen, as top executives with socially conscious Fenton Communications, understand the key role that women play in social change and in building cooperative efforts to achieve their goals. As a result of their experience in the political arena and in charitable organization, the authors bring their considerable experience to their must read book. They shatter long held ideas about why women, as well as men, work toward important societal change. Women, through their natural empathy and connecting skills, are the crucial driving force for improving the lives of others and themselves.

Lisa Chen (photo left) and Lisa Witter turn business marketing concepts aimed at women upside down, and recharge them with a social conscience and political activism. The empowerment of women for political and social causes, transforms women from simply seen as consumers, to being the focal point of societal change. The authors recognize that women volunteer time and money to achieving larger goals than men. By helping women connect with others who share their concern for social issues, non-profit organizations and political groups will gain a powerful force for change.

For me, the power of the book is the recognition of the primary importance of women for creating positive societal improvement. The authors zero in on women as connectors who share ideas, and on the ability of women to empathize with others. As a result, women form the cornerstone for change, whether on a local, national, or global scale. The book is formatted into three sections that focus on understanding the she spot, hitting the she spot, and finding the she spot. Each part of the book deepens the reader's understanding of the topic through case studies, combined with the authors' extensive experience in the public sector.

I highly recommend The She Spot:Why Women Are the Market for Changing the World -- and How to Reach Them by Lisa Witter and Lisa Chen, to anyone in the political or non-profit sectors seeking to add the dynamism of women to their organization. Women are the strength behind societal change, and this book teaches how to recognize and cultivate the female force for any good cause.

Read The She Spot: Why Women Are the Market for Changing the World -- and How to Reach Them by Lisa Witter and Lisa Chen, and discover how the she spot is the sweet spot for empowerment, not only of women, but for all of society. Women are powerful forces of change, whose loyalty and commitment can change the world, making it a better place for everyone, regardless of gender or age.

* Publishing Note:

This book review first appeared at Our Love Affair With Books at Rosa Say's wonderful blog Joyful Jubilant Learning.

Tags: The She Spot: Why Women Are the Market for Changing the World and How to Reach Them, Lisa Witter, Lisa Chen, empowering women for social change, book reviews.

Penny Sansevieri: Red Hot Internet Publicity - Blog Business Success Radio

2009-07-01T18:05:00.002-05:00

Listen to Wayne Hurlbert on Blog Talk Radio

Book publicist, entrepreneur, CEO and founder of Author Marketing Experts, Inc., and author of a newly revised edition of her definitive guide to internet book marketing Red Hot Internet Publicity: An Insider's Guide to Promoting Your Book on the Internet, Penny C. Sansevieri, shares insider secrets for marketing and selling more books than you ever dreamed possible, by leveraging the power of the internet. She describes proven techniques for marketing books that any author or publisher can utilize to increase sales. Whether it's websites, blogs, forums or social media, Penny Sansevieri has proven time saving and money making methods for internet book selling success.

Penny Sansevieri is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, July 2, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Book publicist, entrepreneur, CEO and founder of Author Marketing Experts, Inc., and author of a newly revised edition of her definitive guide to internet book marketing Red Hot Internet Publicity: An Insider's Guide to Promoting Your Book on the Internet, Penny C. Sansevieri, shares insider secrets for marketing and selling more books than you ever dreamed possible, by leveraging the power of the internet. You will learn:

* How authors can leverage the power of the internet for marketing

* The power of social media for connecting and building trust with readers

* How to create a powerful author website with plenty of inbound traffic

* The secrets to more effective virtual blog tours and events

Penny C. Sansevieri (photo left) is CEO and founder of Author Marketing Experts, Inc., a best-selling author, and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. She is the author of five books, including Book to Bestseller which has been called the "road map to publishing success." AME is the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically works with message boards, blogs, ezines, and relevant sites to push an authors message into the virtual community and connect with sites related to the book's topic, positioning the author in his or her market.

Penny blogs at AME Blog.

Penny hosts the popular BlogTalkRadio show The Publishing Insiders

My book review of Red Hot Internet Publicity: An Insider's Guide to Promoting Your Book on the Internet by Penny C. Sansevieri.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with Book publicist, entrepreneur, CEO and founder of Author Marketing Experts, Inc., and author of a newly revised edition of her definitive guide to internet book marketing Red Hot Internet Publicity: An Insider's Guide to Promoting Your Book on the Internet, Penny C. Sansevieri, as she shares insider secrets for marketing and selling more books than you ever dreamed possible, by leveraging the power of the internet. She describes proven techniques for marketing books that any author or publisher can utilize to increase sales. Whether it's websites, blogs, forums or social media, Penny Sansevieri has proven time saving and money making methods for internet book selling success on Blog Business Success Radio.

Tags: Red Hot Internet Publicity: An Insider's Guide to Promoting Your Book on the Internet, Penny C. Sansevieri, internet book promotion, Blog Business Success, Blog Talk Radio.

Red Hot Internet Publicity by Penny Sansevieri - Book review

2009-06-30T22:45:00.004-05:00

Red Hot Internet Publicity

An Insider's Guide to Promoting Your Book on the Internet

By: Penny C. Sansevieri

Published: June 2009
Format: Paperback, 320 pages
ISBN: 9781605207247
Publisher: Cosimo Books

"The idea, in my opinion, of internet publicity isn't just publicizing yourself on the Net, it's getting into peer groups that have solid, focused messages that match yours". writes internet publicity expert Penny Sansevieri in her newly revised edition of her definitive guide to internet book marketing Red Hot Internet Publicity: An Insider's Guide to Promoting Your Book on the Internet. The author shares her years of internet publicity experience and innovative ideas, in this must read book, for any author who is serious about leveraging the power of the internet to market and sell books.

Penny Sansevieri, as creator of the ubiquitous and highly successful blog book tour concept, understands internet book publicity and marketing. Her ideas for selling books on the internet are not only free, but get real, tangible results. The techniques presented in the book are not theories. They are proven methods that propel book sales to very high levels, including the top positions on all of the leading best seller lists. The internet is the single most powerful marketing tool available to authors today. Whether an author is self published, working with an independent publisher, or contracted to a major New York publishing house, using online marketing and publicity to stand out from a crowded publishing landscape is essential.

Penny C. Sansevieri (photo left) recognizes the ever evolving nature of the internet, and in this new revision of her powerful book, she adds sections on social media including Twitter, Facebook, Second Life, and YouTube. She also expands on the proven relationship building power of websites. blogs and podcasts. Indeed, as blogging and podcasting have entered the internet mainstream, their importance for book marketing and publicity have grown exponentially. At the same time, Penny Sansevieri describes even more time tested ways to gain even more value from virtual blog events, and from the internet in general.

For me, the power of the book is the author's emphasis on the importance of employing the connective and relationship building nature of the internet. With the incredible volume pf books being published every day, an author must create visibility or be lost in the ever deeper sea of published works. Penny Sansevieri provides the vital map, for navigating and discovering the many treasures available, to an author utilizing the internet effectively. The author knows instinctively that the road to true internet success is through building trust through relationship building. The many internet tools for engaging others, including blogs, Twitter, Facebook, and YouTube, are ever growing in number and effectiveness. The author teaches their proper use. for building deep personal connections with others.

I highly recommend the landmark book on internet marketing and publicity Red Hot Internet Publicity: An Insider's Guide to Promoting Your Book on the Internet by Penny C. Sansevieri, to any author, publicist, or publisher seeking to expand their visibility on the internet. Learning to build connections with and engaging readers is the key to successful internet marketing, and this book provides the tools for developing those personal relationships.

Read the essential internet guide Red Hot Internet Publicity: An Insider's Guide to Promoting Your Book on the Internet by Penny C. Sansevieri, and unlock the secrets to standing out from the crowd in what can be an overwhelming volume of published books. With an internet marketing message lasting forever on the internet. it's critical to become part of the ongoing internet conversation. This book is the key to the door to internet publicity success.

Tags: Red Hot Internet Publicity: An Insider's Guide to Promoting Your Book on the Internet, Penny C. Sansevieri, internet book promotion, business book reviews.

David Zahaluk MD: The Ultimate Practice Building Book - Blog Business Success Radio

2009-06-28T14:12:00.004-05:00

Listen to Wayne Hurlbert on Blog Talk Radio

Physician, Founder of Maximum Income For Physicians, and author of the very practical medical practice building book The Ultimate Practice Building Book: How To Regain Control Of Your Practice, Achieve A Competitive Advantage In Your Local Market, And Reconnect With The Joy Of Medicine In The New Healthcare Economy, David W. Zahaluk, MD shares ideas to help physicians and other professionals transform their practice from the ordinary to the spectacular. His visionary ideas help physicians realize their dream of a successful practice and of helping their patients receive better health care. He discusses the problems of modern health care and how to achieve success in any economy.

David Zahaluk, MD is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Tuesday, June 30, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Physician, Founder of Maximum Income For Physicians, and author of the very practical medical practice building book The Ultimate Practice Building Book: How To Regain Control Of Your Practice, Achieve A Competitive Advantage In Your Local Market, And Reconnect With The Joy Of Medicine In The New Healthcare Economy, David W. Zahaluk, MD shares ideas to help physicians and other professionals transform their practice from the ordinary to the spectacular. You will learn:

* Why a physician must take responsibility for the business side of the practice

* How to add new patients and retain existing patients in a practice

* How to implement systems to streamline the medical business

* How to turn any medical practice into a successful business

David Zahaluk, MD (photo left) has been in primary care in the Dallas, Texas area since 1998. He is the founder of MIP Practice Performance, a unique firm that helps physicians find greater satisfaction and financial security from their practices.

Dr. Zahaluk’s vision is to change the way allopathic medicine is practiced in the US by increasing physicians’ sense of positive control of their practices and their lives. He has practiced clinical medicine since 1991 both in Canada and the United States.

The mission of Maximum Income for Physicians is to bring physicians to the top 10% of their specialty – in terms of quality indicators, income and time off – within 3 years.

Dr. Zahaluk has uncovered universally accepted and effective business principles, applied them to his primary care medical practice and organized his physician practice management techniques so other physicians can use them as well.

Medical School

University of Toronto, Toronto, Ontario, Canada

PostGraduate Training

Sunnybrook Hospital, North York, Ontario, Canada

Board Certification

American Board of Family Medicine

Professional Societies

Dallas County Medical Society Texas Medical Association American Medical Association

Professional Information

Dr. Zahaluk is a lively and engaging speaker with broad appeal to diverse audiences from healthcare delivery to entrepreneurship in medicine. His has great passion for his subject matter and he presents the unique perspective of both a dedicated clinician and a successful businessman.

My book review of The Ultimate Practice Building Book: How To Regain Control Of Your Practice, Achieve A Competitive Advantage In Your Local Market, And Reconnect With The Joy Of Medicine In The New Healthcare Economy by David Zahaluk, MD.

Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with Physician, Founder of Maximum Income For Physicians, and author of the very practical medical practice building book The Ultimate Practice Building Book: How To Regain Control Of Your Practice, Achieve A Competitive Advantage In Your Local Market, And Reconnect With The Joy Of Medicine In The New Healthcare Economy, David W. Zahaluk, MD as he shares ideas to help physicians and other professionals transform their practice from the ordinary to the spectacular. His visionary ideas help physicians realize their dream of a successful practice and of helping their patients receive better health care. He discusses the problems of modern health care and how to achieve success in any economy on Blog Business Success Radio.

Tags: The Ultimate Practice Building Book, David Zahaluk, MD, developing a medical practice business, Blog Business Success, BlogTalkRadio.

The Ultimate Practice Building Book by David W. Zahaluk, MD - Book review

2009-06-27T21:15:00.000-05:00

The Ultimate Practice Building Book

How To Regain Control Of Your Practice, Achieve A Competitive Advantage In Your Local Market, And Reconnect With The Joy Of Medicine In The New Healthcare Economy

By: David W. Zahaluk, MD

Published: Dec 21 2007
Format: Paperback, 106 pages
ISBN 1-4251-3639-7
Publisher: Trafford Publishing

"Taking responsibility for your practice's success is the first step", writes physician and founder of Maximum Income For Physicians David Zahaluk, MD, in his medical practice building book The Ultimate Practice Building Book: How To Regain Control Of Your Practice, Achieve A Competitive Advantage In Your Local Market, And Reconnect With The Joy Of Medicine In The New Healthcare Economy. The author demonstrates the power of marketing, systems, and proven business techniques to add more patients, work less, and earn more money in a medical practice.

David Zahaluk understands that medical doctors often have little or no hands on business training. As a result, their practices don't develop to their full potential as successful businesses. The author establishes from the very beginning of the book that the doctor, as owner of the medical practice, is responsible for its profitability as a business and for the proper management of its staff. At the same time as the practice is growing, and becoming more established in the community, the doctor is also able to care for the health of more patients.

David Zahaluk, MD (photo left) recognizes that a well run medical practice benefits everyone including the doctor, the staff, and the patients. A medical practice, run as a business, not only generates more income for the doctor and ensures that the staff is also well paid, but also frees up time for more personal patient care. A doctor, whose office runs on turn key type systems, can be left in the hands of the staff while the doctor works with more patients. At the same time, the doctor, as owner of the business, can take more time away from the practice for speaking, teaching, recreation, and family events. A well run practice creates a balanced life for all concerned.

For me, the power of the book is David Zahaluk's application of well established principles of marketing, branding, operational systems, and management to the medical practice. The author's insistence that the doctor take a more business oriented approach to the medical practice keeps the office viable and open for needed patient care. The author effectively changes the entire mindset of the doctor, from one of a doctor on staff, to one of owner of a successful professional business. That crucial step is essential for any medical professional to achieving financial freedom, whole enhancing patient care.

I highly recommend the practical guide to developing a medical practice as a successful business The Ultimate Practice Building Book: How To Regain Control Of Your Practice, Achieve A Competitive Advantage In Your Local Market, And Reconnect With The Joy Of Medicine In The New Healthcare Economy by David Zahaluk, MD, to any medical professional seeking to improve their income, operate a more successful medical practice, and enjoy a better quality of life. Not only does the doctor, as owner of the business benefit, but the office employees and staff physicians gain security of employment and income as well. Patients who choose the medical practice as their healthcare provider also benefit from better health and more personalized care.

Read the medical practice changing book The Ultimate Practice Building Book: How To Regain Control Of Your Practice, Achieve A Competitive Advantage In Your Local Market, And Reconnect With The Joy Of Medicine In The New Healthcare Economy by David Zahaluk, MD, and develop the medical practice of your dreams. Instead of long hours, low profitability, and less time for enjoying life, the author provides the tools for positive control of a growing medical business. The book is a power tool for building greater personal satisfaction while caring for the health and well being of others.

Tags: The Ultimate Practice Building Book, David Zahaluk, MD, developing a medical practice business, business book review.

Jim Muehlhausen: The 51 Fatal Business Errors - Blog Business Success Radio

2009-06-24T14:36:00.002-05:00

Listen to Wayne Hurlbert on Blog Talk Radio

Business Adviser and author of the conventional wisdom challenging book The 51 Fatal Business Errors and How to Avoid Them, Jim Muehlhausen, gets straight to the point about the fatal mistakes that are killing your business. He describes the most common errors and offers a solution for them all. In no nonsense language, he cuts to the heart of what ails a business and offers some powerful cures. If you have lost track of your company vision, Jim Muehlhausen will get your company back on track.

Jim Muehlhausen is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, June 25, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Business Adviser and author of the conventional wisdom challenging book The 51 Fatal Business Errors and How to Avoid Them, Jim Muehlhausen, gets straight to the point about the fatal mistakes that are killing your business. You will learn:

* Why conventional business wisdom is often very wrong

* How to avoid the fatal errors that can doom your business

* How to become a great CEO of your growing company

* How to take positive action to build a growing, successful company

Jim Muehlhausen (photo left) has been a business owner since he was nine years old. Alright, selling pens to his classmates might not qualify as a business, but Jim is a born entrepreneur and had the good fortune to grow up in an entrepreneurial family. Jim’s grandfather created one of the largest spring manufacturing companies in the U.S., and from a very young age, Jim participated in the company, learning the inner-workings of business in his teens.

Jim graduated from Valparaiso University with a B.S. in Accounting, passing the CPA exam while still in college. Jim had always planned to go to work in the family business.

Ten years after graduating from Indiana University Law and passing the bar exam, Jim admitted that he only went to law school so he wouldn’t have to be an accountant — once an entrepreneur always an entrepreneur — but after one semester of law school, Jim was bored stiff. He decided to purchase a franchise, and he chose Meineke Discount Mufflers, despite knowing nothing about cars and lacking even a lick of mechanical ability. At twenty-two years of age, Jim found himself having to talk the President of Meineke himself into taking his franchise fee. Jim ended up with three successful locations and sold the businesses for a healthy profit.

Jim then started a manufacturing company and ran it for nine years. In 1999, Jim’s company was honored by Inc. Magazine and Michael Porter from Harvard Business School as the 53rd fastest growing company in the Inc. ICC 100. Jim sold the company a year later and actually took a job with an enterprise software company.

Jim then entered the CEO coaching business. Over the past eight years, Jim has personally coached hundreds of business owners in over 2500 face-to-face coaching sessions and has clients in North America, Europe, Asia, and the Middle East.

My book review of The 51 Fatal Business Errors and How to Avoid Them by Jim Muehlhausen.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with Business Adviser and author of the conventional wisdom challenging book The 51 Fatal Business Errors and How to Avoid Them, Jim Muehlhausen, as he gets straight to the point about the fatal mistakes that are killing your business. He describes the most common errors and offers a solution for them all. In no nonsense language, he cuts to the heart of what ails a business and offers some powerful cures. If you have lost track of your company vision, Jim Muehlhausen will get your company back on track on Blog Business Success Radio.

Tags: The 51 Fatal Business Errors and How to Avoid Them, Jim Muehlhausen, small business management, Blog Business Success, Blog Talk Radio.

The 51 Fatal Business Errors by Jim Muehlhausen - Book review

2009-06-23T22:08:00.000-05:00

The 51 Fatal Business Errors and How to Avoid Them

By: Jim Muehlhausen

Published: April 25, 2008, 3rd edition
ISBN-10: 0981608205
ISBN-13: 978-0981608204
Format: Paperback, 192 pages
Publisher: Mulekick Publishing

"I want to move past the temporary excitement of a new idea and into permanent gain created by making meaningful, lasting changes", writes management adviser Jim Muehlhausen in his conventional wisdom challenging book The 51 Fatal Business Errors and How to Avoid Them. With an iconoclastic style, that is long on practical advice, and short on the usual platitudes, the author turns the small business owner or manager into an effective CEO.

Jim Muehlhausen understands that much, if not most conventional wisdom surrounding business management is detrimental to the health and growth of the company. The author presents a series of what he considers fatal errors, organized into groups, that teach what he calls the School of Hard Knocks. Each of the fifty-one mistakes is described, along with a real world example of the error, and followed up by a solution. The format provides for easy reference, and a refresher course, in the event that conventional wisdom attempts to creep back into the CEO's thinking and management. Each chapter becomes an action plan, with an accompanying "Mule-kick" to jolt the reader into action.

Jim Muehlhausen (photo left) recognizes that many business books, and much of the advice given to CEOs is for large corporations. The author's goal is to turn every small business CEO into a great business builder and agent for growth. Because the author believes that every CEO has the potential for greatness, the book is designed to challenge, extract, and develop that innate talent. To that end, Jim Muehlhausen moves the reader far outside their comfort zone, creating the conditions for organizational change. The writing style is punchy, often humourous, and never dull, making it ideal for a busy CEO.

For me, the power of the book is twofold. First of all, Jim Muehlhausen takes a no nonsense, direct approach to challenging conventional wisdom. Many of the author's recommendations are in direct opposition to the usual business management practices. That iconoclastic technique, that forces the reader to examine every aspect of standard business thought, creates an environment for positive change. The second power of the book is the real world example, placed in every chapter. Every one of the fifty-one errors has a real world example, and each mistake has a powerful solution, presented for consideration by the CEO.

I highly recommend the thought provoking book The 51 Fatal Business Errors and How to Avoid Them by Jim Muehlhausen, to any small business CEO who truly wants to build and operate a superior business. The book covers all areas of business from personnel management, to sales and marketing, to financial management, to daily operations. At the end of the book is a section of "Mule-kicks", to encourage the CEO take positive action, toward applying the principles described in the book.

Read the action oriented book The 51 Fatal Business Errors and How to Avoid Them by Jim Muehlhausen, and become a business changing CEO, focused on building a growing company, with the best people, that achieves its full potential for greatness.

Tags: The 51 Fatal Business Errors and How to Avoid Them, Jim Muehlhausen, small business management, business book reviews.

Joey Asher: How To Win A Pitch - Author interview

2009-06-22T19:20:00.001-05:00

Your book is titled How to Win a Pitch: The Five Fundamentals That Will Distinguish You from the Competition. What do you mean by that term "win a pitch"?

Joey Asher: A pitch is a sales presentation. It's where you stand or sit before a prospect and give a presentation seeking their business. The book tells you everything you need to know to create and deliver sales presentations that win business.

What are the most frequent mistakes business people make when delivering a sales presentation?

Joey Asher: I see two mistakes more than anything else.

First, too few presentations propose solutions to business problems. Most presentations are "capabilities presentations" or "dog and pony shows" where you talk about your offerings generally. But these types of presentations fail to address the thing that the prospect cares most about -- a solution to a serious problem facing their business.

Second, too few sellers rehearse their presentations. A well-rehearsed presentation is easy to spot and it says a lot of good things about you and your company. When I speak with people who hear a lot of presentations, they tell me that they can always tell who has rehearsed and who hasn't. It's obvious. So if you want to stand out from your competition, you'll rehearse.

How can a business person focus better on solving the business problem of their customers and clients?

Joey Asher: The most important thing you can do is to spend time before the presentation chatting with the prospect to understand his or her key business challenges. The more work you put in prior to the presentation, the better you'll be able to show up at the pitch and give a presentation that proposes a serious solution.

Joey Asher (photo left)

Why are so many astute business people so uncomfortable making presentations to potential clients regardless the organization size?

Joey Asher: Public speaking is scary for many people. It feels unnatural to stand up in front of people and be judged. So people shy away. They key to overcoming this anxiety is rehearsal and experience. The more you rehearse, the more you'll be able to overcome your anxiety. The more experience you have, the less anxious you'll get in the first place.

How can the presentation made by a business person be modified to focus on the solution that only the presenter's company can provide?

Joey Asher: The basic model for a solution-oriented message is to start by briefly detailing the business problem. Then you outline your solution. We recommend boiling down your solution to three key points. But you can have lots of sub-points. The more detailed your proposed solution the better. You want to make the presentation sound like you've done a huge amount of work coming up with a specific plan for their specific challenge.

How important is it to show real passion in a presentation, especially when many business people have been taught to take the opposite dispassionate approach?

Joey Asher: Passion is critical. If you're good at what you do, then there is a good chance that you're competing against other very good firms. And there's a good chance that those other firms can also do a good job. Passion is one of the keys to making you stand out. That passion gets your prospect excited about your ideas and helps build the personal relationship that helps win the business.

What is next for Joey Asher?

Joey Asher: I plan to continue helping our clients create and deliver presentations that connect with listeners and win business.

*****************

Thanks to Joey Asher for taking the time to answer some questions about his book How to Win a Pitch: The Five Fundamentals That Will Distinguish You from the Competition.

My book review of How to Win a Pitch: The Five Fundamentals That Will Distinguish You from the Competition by Joey Asher.

Tags: How to Win a Pitch: The Five Fundamentals That Will Distinguish You from the Competition, Joey Asher, sales presentations, author interviews.

How To Win A Pitch by Joey Asher - Book review

2009-06-22T00:22:00.000-05:00

How to Win a Pitch

The Five Fundamentals That Will Distinguish You from the Competition

By: Joey Asher

Published: May 2009
ISBN: 9780978577612
Format: Paperback, 264pp
Publisher: Persuasive Speaker Press

"My experience has shown that with the proper preparation and planning, you can greatly increase your chance of winning a pitch", writes successful coach and speaker Joey Asher in his simple guide to helping achieve more sales How to Win a Pitch: The Five Fundamentals That Will Distinguish You from the Competition. The author shares his powerful, and highly effective process for boosting the sales totals for any organization.

As a communications and selling skills coach, Joey Asher understands the importance of developing and utilizing a repeatable sales format. He focuses on the important fundamentals of a great sales presentation as the key to outperforming the competition. Those five fundamentals are:

* Focused on a business solution
* Simply organized
* Delivered with passion
* Interactive
* Well rehearsed

Each of the five sections of the book describes the essential elements of each sales presentation fundamental. The author also points out why each part of the sales process is crucial, and how each element of the presentation works in conjunction with the other sections. Joey Asher adds stories from his own sales experience that illustrate each fundamental in action, underlining its importance for the sales representative

Joey Asher (photo left) recognizes the need for an organization to stand out from its competition, regardless of the industry. To gain new customers and clients, in today's highly competitive marketplace, a company must focus on getting its sales presentations done effectively. Failure to give an effective pitch can mean much more than lost sales. A lower market share and less cash flow will have a negative effect in the business bottom line, or even result in the demise of the company. Effective sales presentations, using the proven fundamentals shared by Joey Asher, can transform a company's sales presentations from marginal to spectacular.

For me, the power of the book is in its simple, yet powerful understanding of the importance of a great sales presentation. By emphasizing the essential elements of a highly effective sales pitch, Joey Asher creates a system that helps a company's presentations stand out from those of the competition. At the same time, the fundamentals are repeatable and teachable to everyone in the organization, multiplying their effectiveness. With the fundamentals well in place, sales representatives will have more confidence in themselves, their products and services, and the company. That confidence boost will translate into more sales and potential industry dominance.

I highly recommend the practical and effective sales building book How to Win a Pitch: The Five Fundamentals That Will Distinguish You from the Competition by Joey Asher, to anyone seeking to transform their sales results from ordinary to outstanding. The five fundamentals of great presentations are easy to learn and apply, and will win more sales for the company.

Read the amazingly simple techniques taught in How to Win a Pitch: The Five Fundamentals That Will Distinguish You from the Competition by Joey Asher, and connect with your prospects in ways never before possible. Learn to focus on solutions for the customer, backed by the author's fundamentals, and watch your sales numbers soar.

Tags: How to Win a Pitch: The Five Fundamentals That Will Distinguish You from the Competition, Joey Asher, sales presentations, business book reviews.

Gerald Sindell: The Genius Machine - Blog Business Success Radio

2009-06-21T16:40:00.001-05:00

Listen to Wayne Hurlbert on Blog Talk Radio

Founder of Thought Leaders International, intellectual property consultant, and author of the powerful guide to creative thinking and idea development The Genius Machine: The 11 Steps That Turn Raw Ideas into Brilliance, Gerald Sindell shares his hands on system that helps you move from the beginning of a problem, regardless of its size or complexity, to the point where it becomes a fully realized solution. He describes how to take vague, unformed thoughts and turn them into powerful ideas that can change the world.

Gerald Sindell is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Tuesday, June 23, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Founder of Thought Leaders International, intellectual property consultant, and author of the powerful guide to creative thinking and idea development The Genius Machine: The 11 Steps That Turn Raw Ideas into Brilliance, Gerald Sindell shares his hands on system that helps you move from the beginning of a problem, regardless of its size or complexity, to the point where it becomes a fully realized solution. You will learn:

* The nature of thinking and making new distinctions

* The eleven step system to turn vague concepts into powerful ideas

* What type of people can employ creative thinking

* How creativity can help weather the recession

Gerald Sindell (photo left) guides leaders and organizations of all kinds to maximize their return on the most precious capital of all: their capacity. Whether it is the skills or idealism of a leader, or the enormous latent human capital typically underused in even the greatest organizations, becoming an innovative person or inculcating a culture of innovation in an organization is the best long term strategy for living a life or creating a thriving company.

Gerald Sindell is an award-winning Hollywood film director receiving the Atlanta Film Festival's Silver Phoenix for his first feature-length picture Double-Stop, World's Best Feature Motion Picture, and is producer-director of Cinema Center's Harpy, which has reached cult status.

As a book developer, editor, and eventually founder and publisher of Tudor Publishing and Knightsbridge Publishing, Gerald Sindell has helped shape many books and careers, having put more than 75,000,000 books in print.

The ideas and methodologies Gerald Sindell develops with his clients reach most of the Fortune 500 and the Global 2000 directly or indirectly. Whether breakthroughs developed in direct partnership with leading professional services organizations such as Accenture (on the first 3D realtime interactive simulation, Simplementation) or developing the ideas that thought leaders like Dean Brenner of The Latimer Group bring to key clients like United Technologies, the ripple effect of better ideas in the marketplace of ideas means that Thought Leaders Intl. clients are changing the world every day. From GE to State Farm, Alcoa to InBev, Yahoo! to Booz Allen, our clients provide thought leadership that improves lives.

My book review of The Genius Machine: The 11 Steps That Turn Raw Ideas into Brilliance by Gerald Sindell.

Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with Founder of Thought Leaders International, intellectual property consultant, and author of the powerful guide to creative thinking and idea development The Genius Machine: The 11 Steps That Turn Raw Ideas into Brilliance, Gerald Sindell as he shares his hands on system that helps you move from the beginning of a problem, regardless of its size or complexity, to the point where it becomes a fully realized solution. He describes how to take vague, unformed thoughts and turn them into powerful ideas that can change the world on Blog Business Success Radio.

Tags: The Genius Machine: The 11 Steps That Turn Raw Ideas into Brilliance, Gerald Sindell, creative thinking, problem solving, Blog Business Success, BlogTalkRadio.

The Genius Machine by Gerald Sindell - Book review

2009-06-20T13:26:00.008-05:00

The Genius Machine

The 11 Steps That Turn Raw Ideas into Brilliance

Author: Gerald Sindell

Published: April 2009
ISBN: 978-1-57731-650-3
Format: Hardcover, 160 pages
Publisher: New World Library

"This book is about a third kind of thinking, one that is directed toward improving an existing idea, thinking through a complete issue, or creating something new", writes Thought Leaders International founder Gerald Sindell, in his powerful guide to creative thinking and idea development The Genius Machine: The 11 Steps That Turn Raw Ideas into Brilliance. The author presents a brilliant eleven step system that creates, develops, and completes the idea building process with simplicity and elegance.

Gerald Sindell understand the importance of ideas and creative thinking in all areas of life. While many books on creative thinking focus on the business aspects of creativity, the author takes a more holistic approach to the subject. He begins with a powerful insight into the nature of thinking. By describing thinking in terms of making distinctions, no matter how minute and subtle, Gerald Sindell challenges his readers to reexamine their way of looking at and seeing the world. Once those distinctions are realized and understood, an entirely new range of possibilities presents itself.

Gerald Sindell (photo left) turns thinking into an organized system. He guides the reader through the entire eleven step process from identifying the problem to be solved, and establishing what will be a successful result, all the way through to the final fully formed idea. Geralk Sindell recognizes that careful planning and goal identification, from the very beginning of the process, will keep the project on course. Even a slight change in how the goal is stated, can cause the process to veer off in an entirely different direction. The process prevents wasted time by establishing clear goals and time frames in advance.

For me, the power of the book is two fold. The first strength of the book are the author's insights into the nature of thinking and the creative process. Through understanding how we approach and think about problems and ideas, we can delve more deeply into finding real solutions. When we learn to see the world in a different way, we are already well on the way to generating powerful ideas. The other power of the book is the author's development of a powerful, repeatable eleven part system for creative thinking and problem solving. Instead of leaving the creative process to chance or partial measures, Gerald Sindall shares how to take an idea, as intellectual property, from its vague inception, to a fully formed idea.

I highly recommend the thought changing book The Genius Machine: The 11 Steps That Turn Raw Ideas into Brilliance by Gerald Sindell, to anyone seeking to improve their own creative thinking or that of an organization. The powerful eleven step system is has the strength of adaptability to any problem or partially formed concept.

Read the powerful and practical The Genius Machine: The 11 Steps That Turn Raw Ideas into Brilliance by Gerald Sindell, and never worry about taking vague, half formed ideas to a successful conclusion again. The system takes care of the creative process, freeing you to think of more world changing ideas.

Tags: The Genius Machine: The 11 Steps That Turn Raw Ideas into Brilliance, Gerald Sindell, creative thinking, problem solving, business book reviews.

Lori Culwell: Mllion Dollar Website - Blog Business Success Radio

2009-06-16T14:17:00.000-05:00

Listen to Wayne Hurlbert on Blog Talk Radio

Award winning website usability expert and author of the business website boosting book Million Dollar Website: Simple Steps to Help You Compete with the Big Boys - Even on a Small Business Budget, Lori Culwell, shares secrets for creating powerful & profitable websites. Small business owners are often at a disadvantage because they may lack the budget, time, or technical expertise to operate a competitive, high-profile website. Luckily, Lori Culwell, with years of experience as a website consultant for corporate giants like Apple, Harley Davidson, and Johnson & Johnson, has come to the rescue! Learn how to create a website that will increase sales and generate repeat customers on a small business budget.

Lori Culwell is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, June 18, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Award winning website usability expert and author of the business website boosting book Million Dollar Website: Simple Steps to Help You Compete with the Big Boys - Even on a Small Business Budget, Lori Culwell, shares secrets for creating powerful & profitable websites. You will learn:

* How to increase your website traffic

* How to write better website copy

* How to apply simple search engine optimization SEO techniques

* How to avoid the costly mistakes that sink many business websites

Lori Culwell (photo left) is the founder and president of Get Creative, Inc. and has worked on some of the best-known Websites in the world. She served as writer and content manager for several startups in San Francisco, and worked as a content strategist and usability specialist for US Web/CKS, where she consulted on sites for Apple Computer, Sega, Harley-Davidson, Mattel, and Sun Microsystems.

In 2001, she began consulting for Johnson & Johnson, and has created two Websites for it, including www.discovernursing.com, the number one-ranked Website on the nursing profession in the nation. She consults on Websites for several nonprofits, and is often requested as a speaker at national conventions for organizations that wish to integrate the Internet into their marketing strategies, such as the New York Hospital Association and the Association of Academic Health Centers.

Lori has been a presenter at the South by Southwest Annual Interactive Conference.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with award winning website usability expert and author of the business website boosting book Million Dollar Website: Simple Steps to Help You Compete with the Big Boys - Even on a Small Business Budget, Lori Culwell, as she shares secrets for creating powerful & profitable websites. Small business owners are often at a disadvantage because they may lack the budget, time, or technical expertise to operate a competitive, high-profile website. Luckily, Lori Culwell, with years of experience as a website consultant for corporate giants like Apple, Harley Davidson, and Johnson & Johnson, has come to the rescue! Learn how to create a website that will increase sales and generate repeat customers on a small business budget on Blog Business Success Radio.

Tags: Million Dollar Website: Simple Steps to Help You Compete with the Big Boys - Even on a Small Business Budget, Lori Culwell, building better websites, Blog Business Success, Blog Talk Radio.

Why Socrates Died by Robin Waterfield - Book review

2009-06-12T06:46:00.000-05:00

Why Socrates Died

Dispelling the Myths

By: Robin Waterfield

Published: May 26, 2009
Format: Hardcover, 280 pages
ISBN: 978-0-7710-8851-3
Publisher: McClelland & Stewart

"Socrates' trial was a critical moment in ancient Athenian history, and so provides a very good lens through which to study a complex and perennially fascinating, somewhat alien society", writes classical scholar Robin Waterfield in his intriguing and enlightening book Why Socrates Died: Dispelling the Myths. The author recreates the social, political, and legal life of ancient Athens, Greece in the 5th Century BCE, in a manner that brings the ancient world to life and relevance to the modern reader.

Robin Waterfield recognizes that many myths have evolved over the centuries since Socrates' famous trial, conviction, and death by drinking hemlock in 399 BCE. In order to understand how and why the legendary Athenian philosopher was brought to trial, and how he was convicted, the author takes the reader on a journey into the tumultuous society of ancient Athens. Robin Waterfield describes how the legal system worked, and how trials were conducted and verdicts delivered as a result. Because the legal system was based more on personal opinion, and less on evidence as we understand it, the trial of Socrates depended heavily on Athenian politics and social mood. Socrates' past political connections, and his unpopular acquaintances were as much a part of his trial as the actual charges.

Robin Waterfield (photo left) describes the ebb and flow of democracy and of oligarchy, as they were understood in ancient Athens, as having a major influence on the trial of Socrates. Because Socrates was a known teacher and friend of many notorious opponents of democracy, his days were numbered when a brief but oppressive oligarchy was removed from Athenian politics. Identified, rightly or wrongly with the oligarchs, Socrates became a target for supporters of democracy. At the same time, that author describes how cultural and social mood shifts turned the winds of change against the teachings of Socrates as well. Indeed, as the author makes clear, the trial, conviction, and execution of Socrates was almost inevitable.

For me, the power of the book is its vivid recreation of the political, legal, moral, and social culture and thought of ancient Athens in the 5th Century BCE. Using the trial of Socrates as a backdrop for the greater social and political forces at work in a changing Athenian society, the author paints a well rounded picture of life in that long ago place. The narrative history is well researched, and suited to historical scholars, while maintaining the interest of the modern casual reader. Indeed, the author provides many direct and powerful comparisons between Athenian thought and society, and that of the modern world.

I highly recommend the fascinating and page turning history Why Socrates Died: Dispelling the Myths by Robin Waterfield, to both professional scholars and amateur historians for its powerful reconstruction of Athens in th4 5Th Century BCE. The author's vivid descriptions of the intriguing people and major events that shaped that world, and how the forces of societal change sealed the fate of Socrates, is fascinating reading for anyone.

Read the wonderful history Why Socrates Died: Dispelling the Myths by Robin Waterfield, and move back in time to a place, that while seemingly very different from ours, planted the seeds of what became Western society and the modern world.

Tags: Why Socrates Died: Dispelling the Myths, Robin Waterfield, ancient history, Athens, Greece, history book reviews.

Roxanne Emmerich: Thank God It's Monday! - Blog Business Success Radio

2009-06-10T17:40:00.002-05:00

Listen to Wayne Hurlbert on Blog Talk Radio

Multiple award winning entrepreneur, and best selling author of the visionary and business culture changing book Thank God It's Monday!: How to Create a Workplace You and Your Customers Love, Roxanne Emmerich, shares secrets for making your workplace fun and a joy for employees to be on the job. Learn how to improve employee morale, lift spirits, and create a positive employment atmosphere. Her tips for removing bad talk and gossip, and how to replace with happiness and a celebration. Discover why a happy workplace makes for a more profitable business.

Roxanne Emmerich is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, June 11, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Multiple award winning entrepreneur, and best selling author of the visionary and business culture changing book Thank God It's Monday!: How to Create a Workplace You and Your Customers Love, Roxanne Emmerich, shares secrets for making your workplace fun and a joy for employees to be on the job. You will learn:

* Why great workplaces are more profitable with less employee turnover

* How to transform your workplace today into a great place to be

* How to reduce gossip and negative talk to almost zero

* How to live and celebrate your Thank God It's Monday company

As CEO of The Emmerich Group, Roxanne Emmerich (photo left) has consulted with hundreds of the top performers amongst financial institutions, as well as leaders from almost every industry. Her book, Profit-Growth Banking, has been called “the Bible of successful business” in that industry. Sales and Marketing Management magazine named her one of the nation’s 12 most requested speakers, and she is a three-time recipient of the Entrepreneur of the Year Award.

A 20-year certified management consultant, Roxanne has proven time and time again that the ultimate success or failure of a company begins on the inside. Her new book Thank God It's Monday!: How to Create a Workplace You and Your Customers Love outlines a system for bringing more fun – and consequently more money – to businesses.

She is renowned for her ability to transform “ho-hum” workplaces into massive results-oriented “bring-it-on” environments; igniting a give-more passion among employees and managers that catapults performance, and boosts morale and profits to new levels. She conducts her famous Kick-Butt Kick-Off® workshop across the country for leaders and employees, resulting in immediate culture shifts and tangible results often in less than 30-days.

A National Speaker Hall of Fame inductee, she is noted by Sales and Marketing Management Magazine as one of the most requested speakers in the nation for her ability to transform negative workplace performance and environments into “bring it on” result-oriented cultures. She has published articles in publications ranging from The Wall Street Journal to Woman’s Day Magazine, and is a frequently interviewed on CNN, CBS, and radio and TV stations throughout the country for her business insights.

Roxanne served as a key adviser to former Wisconsin Governor Tommy Thompson, and was the Editor-In-Chief of Extraordinary Banker magazine. She is also the Founder of Permission to Be Extraordinary™ Summit, an unprecedented and exclusive CEO executive breakthrough program.

A graduate of the University of Wisconsin, Roxanne resides in Minneapolis with her husband and children.

My book review of Thank God It's Monday!: How to Create a Workplace You and Your Customers Love by Roxanne Emmerich.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with multiple award winning entrepreneur, and best selling author of the visionary and business culture changing book Thank God It's Monday!: How to Create a Workplace You and Your Customers Love, Roxanne Emmerich, as she shares secrets for making your workplace fun and a joy for employees to be on the job. Learn how to improve employee morale, lift spirits, and create a positive employment atmosphere. Her tips for removing bad talk and gossip, and how to replace with happiness and a celebration. Discover why a happy workplace makes for a more profitable business on Blog Business Success Radio.

Tags: Thank God It's Monday!: How to Create a Workplace You and Your Customers Love, Roxanne Emmerich, employee and customer engagement, Blog Business Success, Blog Talk Radio.

Thank God It's Monday! by Roxanne Emmerich - Book review

2009-06-09T22:44:00.009-05:00

Thank God It's Monday!

How to Create a Workplace You and Your Customers Love

By: Roxanne Emmerich

Published: April 2009
ISBN-13: 9780138158057
Format: Hardcover 192pp
Publisher: FT Press

"The most exciting part is that positive, measurable changes that really matter can begin in a single day", writes management consultant and best selling author Roxanne Emmerich in her business culture changing book Thank God It's Monday!: How to Create a Workplace You and Your Customers Love. Going far beyond the concept of having fun at work, the author demonstrates how creating a company where employees like one another and where genuine engagement with customers takes place, leads to greater profits and better morale. Fun is a byproduct of that revamped company culture.

Roxanne Emmerich understands that simply talking about creating a happier, more functional workplace won't change anything. Instead, she offers real life stories of successful businesses, and practical techniques that any company can employ to transform their entire organization. That sea change in attitude toward other employees, and toward customers and clients, not only makes for a happier workplace, but a more profitable company. Roxanne Emmerich points out that customers can tell instinctively if a business culture is dysfunctional. They can see the internal conflict, and that negative attitude is reflected in the employee interaction with customers. On the other hand, good companies get glowing referrals and repeat business, as the word of a wonderful customer experience spreads far and wide.

Roxanne Emmerich (photo left) recognizes the power of one person to make powerful and lasting changes in a company's culture. In many of the stories presented in the book, the actions of one employee who decided to make a difference, resulted in a complete reinvention of the entire organization. The idea of being a positive force for change doesn't have to come from top management. The change in attitude toward other employees and customers can start anywhere in the company, at any level, and in any job. The results of one person deciding to make a difference spread to other employees as well. Success builds even more success. When changing the company culture creates a new way of treating one another and the business customers, the results are tangible and repeatable.

For me, the power of the book is the message that any company can improve its corporate culture and its engagement with customers. Not only can the entire organization learn to treat each other and its clients better, but one person can start the entire process in motion. When the vision of building a great workplace loved by employees and customers takes root, the rewards are a happier work environment and a stronger bottom line. Another strength of the happier business concept is how positive change can take place immediately. A commitment to improving staff relations and customer engagement have almost instant payoffs.

I highly recommend the company culture transforming book Thank God It's Monday!: How to Create a Workplace You and Your Customers Love by Roxanne Emmerich, to anyone who is serious about building a functional and dynamic workplace that values both employees and customers. The book provides the tools and inspiration to develop and build a positive work environment. At the same time, the author shares real world examples, of the successful transformation of organizations from dysfunctional unpleasant places to work or shop, into engaging and more profitable companies.

Read the inspirational and visionary book Thank God It's Monday!: How to Create a Workplace You and Your Customers Love by Roxanne Emmerich, and take that first step toward building a company loved by both its employees and its customers. Instead of employees plodding toward the weekend, their attitudes will switch to excitement that it's Monday, and time for an exciting week at a great company.

Tags: Thank God It's Monday!: How to Create a Workplace You and Your Customers Love, Roxanne Emmerich, employee and customer engagement, business book reviews.

Sophfronia Scott: Doing Business By The Book - Blog Business Success Radio

2009-06-07T15:45:00.001-05:00

Listen to Wayne Hurlbert on Blog Talk Radio

Executive Editor of Done For You Writing & Publishing Company and bestselling author of the practical and inspirational book Doing Business by the Book: How to Craft a Crowd-Pleasing Book and Attract More Clients and Speaking Engagements Than You Ever Thought Possible, Sophfronia Scott, discusses the power of writing a book to build your business to new heights. She shares tips for writing and publishing a successful book and how to package your knowledge into a system that can be used over and over again. Learn how a book can attract more speaking engagements and more qualified customers to your business.

Sophfronia Scott is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Tuesday, June 9, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Executive Editor of Done For You Writing & Publishing Company and bestselling author of the practical and inspirational book Doing Business by the Book: How to Craft a Crowd-Pleasing Book and Attract More Clients and Speaking Engagements Than You Ever Thought Possible, Sophfronia Scott, discusses the power of writing a book to build your business to new heights. You will learn:

* How writing a book can boost your business to the next level

* How a book can attract customers and clients to your business

* How to create a powerful strategy for your book

* How to develop a system for writing more books for even more success

Sophfronia Scott (photo left) is a Harvard University graduate and a former writer and editor at Time and People magazines. Her company, Done For You Writing & Publishing Company focuses on delivering personalized attention to her clients and excellence at every level from her highly-skilled team of transcribers, writers and editors.

Sophfronia Scott has worked with and coached many of the leading business book authors seen on bookstore shelves today.

Sophfronia Scott blogs at The Book Sistah.

My book review of Doing Business by the Book: How to Craft a Crowd-Pleasing Book and Attract More Clients and Speaking Engagements Than You Ever Thought Possible by Sophfronia Scott.

Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with Executive Editor of Done For You Writing & Publishing Company and bestselling author of the practical and inspirational book Doing Business by the Book: How to Craft a Crowd-Pleasing Book and Attract More Clients and Speaking Engagements Than You Ever Thought Possible, Sophfronia Scott, as she discusses the power of writing a book to build your business to new heights. She shares tips for writing and publishing a successful book and how to package your knowledge into a system that can be used over and over again. Learn how a book can attract more speaking engagements and more qualified customers to your business on Blog Business Success Radio.

Tags: Doing Business by the Book: How to Craft a Crowd-Pleasing Book and Attract More Clients and Speaking Engagements Than You Ever Thought Possible, Sophfronia Scott, book writing and publishing, Blog Business Success, BlogTalkRadio.

Doing Business By The Book by Sophfronia Scott

2009-06-06T14:00:00.003-05:00

Doing Business by the Book

How to Craft a Crowd-Pleasing Book and Attract More Clients and Speaking Engagements Than You Ever Thought Possible

By: Sophfronia Scott

Published: Nov 1, 2008
Format: Paperback 156 pp
Publisher: Advantage Media Group

"When you don't publish a book, when you don't take full advantage of the knowledge and experience that it has taken you years to accumulate, you are leaving a serious amount of money on the table", writes editor, author, and coach Sophfronia Scott in her practical and inspirational book Doing Business by the Book: How to Craft a Crowd-Pleasing Book and Attract More Clients and Speaking Engagements Than You Ever Thought Possible. The author presents a no nonsense case for why writng a book creates a powerful business attractor, how to plan the strategy and purpose of the book, and how to write successful books over and over again.

Sophfronia Scott understands the power of books for establishing the author's credentials in any industry or on any topic. She points out that every business person possesses a huge storehouse of information that can be turned into a book. The author addresses concerns about over saturated book markets, time requirements for writing, and even fears of bad reviews deftly and always with an eye toward helping the would be author become a success. Because the goals and experience of every potential author are different, each book takes a different approach to what appears on the surface to be the same material. In that sense, every book is unique and offers something very different from the other titles in the field.

Sophfronia Scott (photo left) recognizes that writing a book is an important task, and she is aware of the time factor involved. As a result, she takes the bold but very important step, of advising would be authors to create a strategy for developing and marketing the book prior to putting fingers to the keyboard. With the goals of the book in place, the author can then craft a book that addresses those points. For Sophfronia Scott, a book is a powerful lead generation tool that adds crucial credibility and authority to the author's business. With the published book as a calling card, the author has an important perceived authority advantage over competitors who lack a book title to their name.

For me, the power of the book is the practical hands on approach to writing a book, as presented by Sophfronia Scott. By guiding the would be author through a strategy session, that develops the ultimate goals and target readership for the book, Sophfronia Scott saves the business person valuable time and resources in the process. Once the target audience is identified and the reason for writing the book are established, Sophfronia Scott provides a powerful, very repeatable outline technique that can be used over and over again for writing many more books. The lessons for writing additional titles, even if on vastly different topics, are essential reading for any would be authors.

I highly recommend the easy to read, yet very powerful book Doing Business by the Book: How to Craft a Crowd-Pleasing Book and Attract More Clients and Speaking Engagements Than You Ever Thought Possible by Sophfronia Scott to anyone who is thinking about writing a book, but feels they lack the time or expertise to do so. The author provides powerful business reasons for authoring a book, how to establish a marketing strategy, and a template for the actual writing process that is usable for many additional titles.

Read the business building book Doing Business by the Book: How to Craft a Crowd-Pleasing Book and Attract More Clients and Speaking Engagements Than You Ever Thought Possible by Sophfronia Scott, and never worry about finding clients, customers, or speaking engagements again. If you follow Sophfronia Scott's proven advice, your book and your reputation as a published author, will do much of the marketing work for you.

Todd Sattersten: The 100 Best Business Books Of All Time - Blog Business Success Radio

2009-06-03T07:51:00.000-05:00

Listen to Wayne Hurlbert on Blog Talk Radio

President of the online independent business book store 800-CEO-READ and co-author of the must resad business graduate degree in a book The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You, Todd Sattersten discusses the 100 best business books of all time and what made them great and what keeps them relevant today. He describes why this book, and the 100 business books it recommends, are essential reading for business people everywhere. If knowledge is power, this show will show you how to find the necessary books to achieve that know how.

Todd Sattersten is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, June 4, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

President of the online independent business book store 800-CEO-READ and co-author of the must resad business graduate degree in a book The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You, Todd Sattersten discusses the 100 best business books of all time and what made them great and keeps them relevant today. You will learn:

* What makes a business book great and essential reading

* The criteria used for creating a 100 best of business books list

* The importance of business books for problem solving

* How to use this essential reference book to best advantage in business

Todd Sattersten (photo left by Kat Berger) s 800-CEO-READ’s President, joining the company in 2004. Previously, he spent six years at GE and three years working with his father in the family sheet metal fabrication business. Todd received his BS in mechanical engineering from Michigan Technological University and his MBA from Marquette University. But Todd also has a love of The Big Idea and he saw endless potential in the future of 800-CEO-READ. Since joining the company, Todd has initiated such changes as a daily weblog, a semi-weekly podcast, and the monthly publication of essays on ChangeThis. The latest additions are the 800-CEO-READ Business Book Awards and the annual, In The Books, both of which highlight the best of the year in business books.

Todd continued writing even after the days of composing term papers and briefs were over. He started a weblog in 2003 called A Penny For…, one of the first business blogs on the internet. This led him to self-publish a compilation of essays from online writers called More Space. At 800-CEO-READ, he writes web content, blog posts and book reviews. Convinced that there are good business books if you know where to find them, he was inspired to team up with Jack Covert to direct interested and curious readers to the best of the best. He strives to become a better writer and has become enamored with the craft.

My book review of The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You by Jack Covert and Todd Sattensten.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with President of the online independent business book store 800-CEO-READ and co-author of the must resad business graduate degree in a book The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You, Todd Sattersten as he discusses the 100 best business books of all time and what made them great and keeps them relevant today. He describes why this book, and the 100 business books it recommends, are essential reading for business people everywhere. If knowledge is power, this show will show you how to find the necessary books to achieve that know how on Blog Business Success Radio.

Tags: The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You, Jack Covert, Todd Sattersten, business problem solving, Blog Business Success, Blog Talk Radio.

The 100 Best Business Books of All Time by Jack Covert & Todd Sattersten - Book review

2009-06-01T11:31:00.009-05:00

The 100 Best Business Books of All Time

What They Say, Why They Matter, and How They Can Help You

By: Jack Covert, Todd Sattersten

Published: February 2009
Format: Hardcover, 352 pp
ISBN-13: 9781591842408
Publisher: Portfolio - Penguin Group (USA)

"11,000. That was the number of business books published in the United States in 2007". write business book sellers and reviewers Jack Covert and Todd Sattersten in their must resad business graduate degree in a book The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You. The authors, best known for their management of the independent online business bookstore 800-CEO-READ, turn their business book expertise into a masterwork of book recommendations that cover every business problem that may arise.

Jack Covert (photo left by Kat Berger) and Todd Sattersten recognize that business books are read to solve business problems. That problem solving requirement created a new problem, however, all of its own. With the sheer preponderance of business books being published on an annual basis, most business people face a multitude of books of varying quality, from which to seek the desired solution. This is the point where the authors make their greatest impact with the book. Jack Covert and Todd Sattersten have read and recommended the best of the best business books for years as part of their book sales business. This book distills those years of experience into a single solution to the volume of book dilemma.

Todd Sattersten (photo left by Kat Berger) and Jack Covert understand that selecting any list of the best business books presents some difficult decisions. What is kept and what is left out of the final edition won't please everyone. As a result, the authors placed emphasis on three deciding factors in making their final judgments. They examined the overall quality of the writer's major idea and how it was presented in the book. They also looked at how applicable and useful the concepts are to modern business, thus removing many former but outdated standards from the list. A third consideration was accessibility and ease of understanding, eliminating many other iconic business classics as well. The end result is a list of great ideas, that are useful and readable, for a modern business audience.

For me, the power of the book is how the authors Todd Sattersten and Jack Covert stay true to their own guiding principles, when writing their own business book. The book's core idea is to uncover the best business books in the various sub-fields of business. They succeed extremely well in meeting their own criteria of presenting a great idea well. The purpose of the book is to solve the problem facing business people of deciding which business books are the essentials. Pointing to the very best of the best steers a business person to proven and powerful books that solve pressing business problems. The book succeeds well on this level too. The authors succeed very well on their third criteria of accessibility. The book's mini-reviews can be read in any order, and used as a reference to isolate specific problems, as well as guide the reader to even more valuable business book resources.

I highly recommend the indispensable business reference The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You by Jack Covert and Todd Sattersten, to any business person seeking to cut through the sheer volume of business books to the core elite of the very best. This book belongs in a prominent position on a business person's reference book shelf. Before tackling a business problem, it would be wise to consult this book for recommended authors and books first.

Read the essential guide The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You by Jack Covert and Todd Sattersten, and never be left staring blankly at shelves of business books, uncertain which ones to purchase. This book takes the guesswork out of the buying problem. Indeed, that is the book's core purpose, to solve the problem of finding the best of the best business books. The authors succeed very well at guiding business people in the right direction.

Tags: The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You, Jack Covert, Todd Sattersten, business problem solving, business book reviews.