Comments on David Carter - UK Based Internet Marketing Expert: RyanAir Scrapping Bookings - Why?

Protecting their brand or just cutting out legitim...

2008-08-17T21:21:00.000+01:00

Protecting their brand or just cutting out legitimate agents and keeping the back-end to themselves.

I'm not saying it's right or wrong, just demonstrating the value of the back-end sales.

There is no reason why Ryanair can't or shouldn't ...

2008-08-17T21:06:00.000+01:00

There is no reason why Ryanair can't or shouldn't protect their customer's experience and their reputation.

How many places does Ryaniar fly to for less than a tank of gas? With margins that thin I would aggressively be on the look out for sites that destroyed my brand!

Ryanair have no affiliate program. What they are b...

2008-08-11T10:16:00.000+01:00

Ryanair have no affiliate program.

What they are bleating about is people completing forms on 3rd party websites (read price comparison sites) which are then submitted to the ryanair system automatically. The end user stays on the price comparison site and, in turn, pays them. Some of these PCS's have crappy technology, get stuck and basically can inadvertently create a mini denial of service to ryanair.

Whilst no money is being earned per se from ryanair, the traction and website eyeballs stay with the price comparison site and, of course, they can add a "fee" to make the booking.

All makes sense to me why they are doing it. A few of these is fine, now there are scripts available for price comparison, everyone and there uncle is clogging up the net with this crap.