Infuze Marketing Press Releases

Considering a new business name? Read this first.

2009-04-09T12:18:00.000-07:00

If you are considering a new business name, here are some things to think about:

-Length. Short names can be more difficult to brand, a longer one is difficult to remember and to promote. (Keep the name of your business to 3 words or fewer and you are OK.)

-Easy to understand and pronounce. Shorter names are usually easier to pronounce/ less likely to be confusing.

-Meaningfulness. Which name most accurately describes your company? Avoid being vague. Your business name should somehow convey your business mission and the basics that you are selling.

-Uniqueness. Look at your competition- make sure your name will separate you from your competition.

-Undertones. Consider what people might associate with the name (good and bad)

-Logo. The name you choose needs to be easily turned into an clear/ strong logo.

-Longevity. Select something for the long run, the name must accurately describe your business now and in 10 years from now after growth.

-Domain. Consider the website domain name you will eventually want to get.

After considering the above list and coming up with a handful of names, here are two additional questions to ask:

-Which name do you personally like the best?

-Which name are you getting the best feedback on? (Don’t decide on a name without asking for input from a variety of people that you trust.)

North State Buzz "Roseville-based Infuze Marketing Helps Out a Good Cause - Veterans"

2008-07-28T10:44:00.000-07:00

Roseville-based Infuze Marketing today announced they are working with Soldier’s Angels of Northern California.

The first order of business is helping organize a “Thank you for your service day” on September 20 for Veterans with physical disabilities at the River Cats Independence Field in Sacramento. Games and softball are planned as part of an open house.

The second order of business is working to develop a successful marketing strategy, assist with public relations and develop collateral material for the organization. There will be an emphasis on a larger goal of raising $100,000 in 2008 for the Soldiers’ Angels Northern California Athletic Scholarship Fund for Veterans with Physical Disabilities.

Can’t complain with that! Congrats to Infuze for giving back to the community.

Throw Away Your Rolodex

2007-12-10T15:20:00.000-08:00

Contact:
Stacey Heater-Divine
Infuze Marketing
(916) 662-8282
stacey@infuzemarketing.com
www.infuzemarketing.com

Cristina Spencer
Infuze Marketing
(707) 474-7784
cristina@infuzemarketing.com
www.infuzemarketing.com

Throw Away Your Rolodex®

Newly launched, Infuze Marketing eliminates the need for external resources

Fairfield, Calif., December 10, 2007 – Solano County companies can now turn to one company for all of their marketing needs. Recently launched, Infuze Marketing lets businesses focus on their goals while they take care of the rest. Infuze Marketing is unique in its ability to offer clients full-versed marketing solutions while meeting the needs of a diverse group of businesses instead of being limited to one industry.

“Our services offer the client everything from branding to sales training to public relations to event management and our clients have only one point of contact to deal with, thus saving them time and money in the process,” stated CEO, Stacey Heater- Divine.

The unique mission and business approach of Infuze Marketing reflects Heater-Divine’s years of corporate marketing experience. “Let’s be frank. Time is money. I found great inefficiencies in having to retain several companies to accomplish one marketing and communications goal. This led me to create a cost effective company that can be a single source for all business needs, we utilize multiple marketing communications tools to support the designated goal,” explained Heater-Divine.

The hand selected team of people at Infuze Marketing includes Michelle Gong, previously from a prestigious restaurant and hospitality marketing agency based in San Francisco; Cristina Spencer who came from an internationally known public relations firm; Allison Hurd with graphic talents covering a multitude of industries and Jesse Murphy who joins the team after a stint with an extremely well-known energy drink company. Infuze Marketing is currently in the process of hiring additional staff and looks forward to building the ‘right team’ to continue to support all industry needs.

“Infuze’s direction and partnership has been invaluable to my company. “In only a few short months we have developed crucial marketing programs to support my business,” said Mike O’Brien, President of O’Brien Builders. “Their associates have been knowledgeable and strategic in helping to promote my company in the community, while reaching my business goals.”

About Infuze Marketing

Infuze Marketing is a full-service marketing strategies and communication company that focuses on creating impact. For additional information on Infuze Marketing, please visit www.infuzemarketing.com

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ROLODEX is a registered trademark of SANFORD.

Astronaut Barbara Morgan to Visit Idaho

2007-12-07T15:47:00.000-08:00

Contact:
Stacey Heater-Divine
Infuze Marketing
(916) 662-8282
stacey@infuzemarketing.com
www.infuzemarketing.com

Cristina Spencer
Infuze Marketing
(707) 474-7784
cristina@infuzemarketing.com
www.infuzemarketing.com

Astronaut Barbara Morgan to Visit Idaho

PR Newswire - Press Release

HOUSTON, Dec. 3 /PRNewswire-USNewswire/ -- NASA astronaut Barbara R. Morgan will return home to Idaho Dec. 10-14. This trip marks Morgan's first hometown visit since her space shuttle mission to the International Space Station in August. During the visit, Morgan will give a firsthand account of her spaceflight.

Morgan's visit begins in Boise, where she will share her experiences as an astronaut with students and community members. Afterward, she will make several appearances in McCall, Donnelly, New Meadows, Tamarack and Cascade. The visit will conclude with the dedication of a new school in McCall.

Below is a schedule of events open to media:

Monday, Dec. 10, 2007
- 6:30 - 7 p.m. Public Lecture Morrison Center Performance Hall Boise.
- 8 - 9:30 p.m. Autograph Session Discovery Center Boise.
Tuesday, Dec. 11, 2007: 7 - 9 p.m. Welcome Home Celebration McCall High School Gymnasium McCall.
Wednesday, Dec. 12, 2007
- 8:30 a.m. - 3 p.m. School visits McCall Elementary School Payette Lakes Middle School McCall-Donnelly High School Heartland High School.
- 6 p.m. - 9 p.m. McCall-Donnelly Education Foundation Reception Whitetail Resort McCall.
Thursday, Dec. 13, 2007 8:30 a.m. - 4 p.m. School visits Cascade Schools Donnelly Elementary School Arling Center and Tamarack Academy.
Friday, Dec. 14, 2007
- 9 a.m. - 11:30 a.m. School visit New Meadows School
- 2:15 p.m. - 3:30 p.m. School Dedication Barbara Morgan Elementary School McCall.

Morgan accumulated more than 305 hours in space during the 13-day mission to the space station. The crew added a truss segment, a gyroscope and a spare parts platform to the orbiting complex.

Morgan was selected as the backup candidate for the NASA Teacher in Space Program on July 19, 1985. She trained with Christa McAuliffe and the Challenger crew at NASA's Johnson Space Center in Houston. Following the Challenger accident, Morgan assumed the duties of Teacher in Space Designee. In the fall of 1986, Morgan returned to Idaho to resume teaching. She was selected by NASA as a mission specialist in January 1998, and reported for training in August 1998.

For more information about the visits, contact Christina Spencer, Infuze Marketing, at 707-474-7784 or Dana Davis, Astronaut Appearances Office, at 281-244-0933.

For more information about Barbara Morgan, visit: http://www.jsc.nasa.gov/Bios/htmlbios/morgan.html

About Infuze Marketing

Infuze Marketing is a full-service marketing strategies and communication company that focuses on creating impact. For additional information on Infuze Marketing, please visit www.infuzemarketing.com

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