Klenske, Ink.

Using Content Effectivley Part I

2008-03-09T07:35:00.001-07:00

If design is what gets the visitor’s attention, it’s the content that keeps them there. When making a successful law firm website, search engine optimization content is the key to good search engine results and good client results.

SEO copywriting content has many benefits. For example, by placing articles and newsletters onto your attorney website, you can portray yourself as an expert in a given field. This, of course, only encourages clients to utilize your services. Similarly, test results and FAQs are other excellent areas you can use to create SEO content.

Let Klenske, Ink. show you how to make SEO copywriting work for you.

Law Firm Website Design Part II

2008-03-01T07:54:00.000-08:00

When it comes to attorney website design, the Golden Rule is this: Keep It Simple Stupid.

In other words, although you want your law firm website to look nice and grab the viewer’s attention, you don’t want the essential information to get lost in the flash. Ask yourself such things as:

Is your contact information prominently displayed on every page of the attorney website?

Does the law website state what your specialty areas are?

Can the viewer easily tell what sets you apart? What your qualifications are?

Is the law firm website easy to navigate from one page to another?

Remember: The purpose of your law firm website is to sell, not to intimidate.

The Design Factor: Part I

2008-02-23T22:21:00.000-08:00

The design of a law firm website is just as important as search engine content. Although when people thing of law website design they think of flashy sites with great animations, the real key to successful attorney websites design is simplicity.

As a general rule, when it comes to law the firm website, the more you try to do the less you’ll actually accomplish. In other words, the more ground you try to cover, the more congested the law firm website becomes and the less likely it is your visitors will find what it is they are looking for. With a simple law firm website, you can easily create a unique design that sets you apart from the competition.

You have just seconds for your attorney websites to grab the viewer’s attention. In these next few blog posts, we’ll look at how you can make design work for your law website.

Staying Visible: Behind the Scenes

2008-02-17T02:19:00.000-08:00

Staying visible doesn’t all happen on the actual law website itself. Half of staying visible actually occurs behind the scenes.

Successful search engine marketing means more than just SEO content keywords, it also means strategically using such search engine optimization tools as title tags, alt tags, mega tags and various HTML code elements. Another essential behind the scenes search engine optimization tool that ensures your law firm website stays visible is links – the more links you have connecting your website to other quality websites the more relevant your law firm website will be.

Use Klenske, Ink. Search Engine Marketing services to improve your legal website’s behind the scenes search engine optimization.

Next Week: Defining the Tags of Search Engine Optimization...

Staying Visible (Part III)

2008-01-20T22:24:00.000-08:00

As you regularly update your law firm website in order to stay visible with the search engines, the key is to integrate keywords into your attorney website content. Keywords are the key to search engine optimization. When creating keyword rich SEO content, be sure to keep in mind these three things:

1. The broader the better. When working on search engine optimization of a website, remember that non-attorneys are your targeted audience. Thus, do not use SEO content keywords that only an attorney would use. Instead, target a variety of keywords. For example, use attorney and lawyer or car crash and personal injury. The result will be that your law firm website has more search engine appeal and thus better results.

2. Think local. Although on the one hand you want your law firm website to be broad, you also want your search engine optimization to be focused. By this we mean the focus should be on your city or state (or states depending on where you are licensed). The narrower your geographic location, the better search engine optimization performance your law firm website will have.

3. Keep it Simple Stupid. Yes, keywords are essential, but don't overdo the search engine optimization. Your SEO content has to be interesting to read, otherwise visitors will just pass by before heading to an attorney website that has more relevant information.

Let Klenske, Ink. help you perfect your search engine optimization needs.

Staying Visible (Part II)

2008-01-15T14:07:00.000-08:00

The secret to visibility is updating your law firm website with new information.

Search engine rankings are based on regular reviews of your law firm website. Thus, the key to search engine marketing is to have an updated law firm website. More importantly, when you update your website with new, relevant information, this content must include keywords.

As the search engine spiders evaluate websites, they look for specific keywords that show them the law firm website is relevant. Thus, an essential park of search engine marketing is using keyword rich content.

Staying Visible (Part I)

2008-01-10T02:56:00.000-08:00

Having a presence on the Internet is an important step to successful legal marketing. However, it is just the first step. As has been said before, simply having a website is not enough. In order to have a successful web presence, one that generates new clients, your law firm website must be visible.

The concept of having a visible law firm website means that your site:

Knows the importance of search engines in bringing potential clients to your law firm website.

Understands how search engine ranking works.

Uses search engine optimization to capitalize on search engine rankings.

Understanding Online Marketing

2008-01-06T12:16:00.000-08:00

Wondering what all the hype about online marketing is? Then ponder these numbers:

- Eight out of every ten Americans (9 in 10 with college educations) are online.

- 90 percent of online consumers use the Internet for research.

- 80 percent of online consumers use the Internet in order to make purchasing decisions.

So how do you tap into this population? Simple: Visibility, Design and Content.

Over the next few weeks, we will tackle each of these areas, ensuring that you are able to have an effective and profitable website marketing presence.

Klenske, Ink. Legal Writing and Legal Research Blog is on Holiday

2007-12-17T22:14:00.000-08:00

Klenske, Ink.'s blogs are on holiday until the New Year. Check back in 2008 for more information on legal writing, legal research, law search engine optimization, attorney marketing...along with some exciting new features.

From all of us at Klenske, Ink. Professional Writing Services- Happy Holidays!

See you in '08.

Nicholas J. Klenske

The Blog Editor: Your Key to Good Legal Blogging

2007-12-13T11:43:00.000-08:00

A blog editor is a person or company that a business hires to take care of their blogging needs. A blog editor is like a copywriter- they specialize in writing, editing and maintaining the law firm's blogging functions. Using a blog editor is an easy way to ensure that your legal blog has up-to-date and regularly posted content. Further, using a blog editor frees you from having to learn HTML code.

The biggest advantage of using a blog editor for your blogging needs is time. Blogging takes time, something that most attorneys do not have a lot of. Hiring a blog editor frees up more time by giving the time consuming activity of researching, writing and blogging to a professional blog editor. More so, a blog editor will also be able to provide you with well-written relevant and search engine optimized blogging law content.

Some Tips for Successful Blogging

2007-12-11T00:35:00.000-08:00

One simple method of making sure your website has search engine optimization is to add a blogging feature. Blogging allows you to add search engine optimization content to your website on a regular basis without cluttering the actual pages of your website. Further, blogging gives you a unique opportunity to connect with your desired audience or customer base. Although search engine optimization blogging is best done through the use of a professional blog editor, here are some keys to successful business blogging.

Know your audience. The only way blogging can work for you is if your blogging works for your audience. Know who you are targeting and make sure your search engine optimization blogging content is relevant to what your audience wants to know.

Keep it new. The key to successful blogging is to provide your reading audience with up-to-date and relevant information. This means either you or your blog editor will have to stay up on all the latest trends and news relating to your particular blogging topic.

Make it personal. Although blogging requires keeping your search engine optimization blog up-to-date, successful blogging also requires more than just reporting the news. You or your blog editor must also make sure you blogging entries has personality and expresses an opinion or thoughts on the reported news.

Interact with your readers. One advantage that search engine optimization blogging has is it gives your readers an opportunity to interact with you and your business. A good blogging service will allow your readers to comment on your blogging entries. When a reader does comment, be sure to respond and encourage debate and positive interactions.

Law Firm Search Engine Optimization: Content is King

2007-12-05T12:31:00.000-08:00

Once you have your law search engine optimization keywords, the next step is to work them into your law website. The way to do this is with law firm search engine optimization content.

The more SEO law copywriting content your law firm website has about the law firm search engine optimization keyword, the more relevant your site will be. Adding law search engine optimization content, or SEO law copywriting content, to your law website means nothing more than writing keyword specific articles and placing them throughout your law website.

Keyword SEO law copywriting content serves two purposes. Not only does it convince the search engine that your law firm website is relevant, it also provides the visitor with valuable information that will entice them to contact you. Thus, when developing your law firm search engine optimization keyword content, you want to make sure it serves both purposes.

A good keyword SEO law copywriting content article will use three or four law search engine optimization keywords on a repetitive basis. After all, the more times the keywords appear in a given article the more relevant your law website becomes. However, there is a fine line between a good SEO law copywriting content article and poor law firm search engine optimization marketing. If, for example, the article overuses a SEO law copywriting keyword to the point the only purpose of it is to feature the SEO law copywriting keyword, the reader will gain nothing and the law firm search engine optimization article looses its attorney marketing appeal. Further, blatant overuse of SEO law copywriting keywords may get your law firm website penalized by the search engines, or even permanently removed.

In summary, a good SEO law copywriting keyword content article is tightly focused, informative, reader-friendly and focuses on law search engine optimization. SEO law copywriting content is the easiest method for optimizing your law website, as there really is no limit on the content that can be placed on a website. Further, such add-ons as a blog, and a newsletter can also be used to increase SEO law copywriting content.

Keywords: The Key to Search Engine Optimization

2007-11-29T14:45:00.000-08:00

A keyword is a law search engine optimization term that refers to the words a person enters into the law search engine, such as “Iowa Attorney” or “Chicago Contract Lawyer”. Some keywords are used more than others. For example, “Chicago Attorney" is more often used than “Peosta Iowa Maritime Attorney”.

Regardless of how often they are used, keywords are the key to convincing the law firm search engines that your law website is relevant. Essentially, the more times the keywords appear on your law website, the better law search engine optimization your law website will have. Thus, if your ;aw website uses the keyword “Chicago Attorney” on a regular basis, your law website will rank higher than a kaw website that does not use the keyword.

Since such keywords as “Chicago Attorney” are popular, there’s a significant amount of competition for them. This means many other attorney websites will also market towards this keyword, making it more difficult for your law website to achieve a higher law search engine optimization ranking. This is why focusing on second-tier keywords, such as ones focusing on a specific city or practice area, is important. Since there is less competition for these keywords, using them lets your law website quickly advance in the law search engine rankings.

So how do you know which keywords are the best for law search engine optimization? There are various tools available that can determine how often a keyword is used, along with generating related keywords. Often, these keyword tools are available for costs, but should be included in the price of any law search engine optimization company’s services.

5 Reasons Why Your Law Firm Website Needs a Legal Copywriting Professional

2007-11-26T04:56:00.000-08:00

1. Every word counts. As almost every visitor to your law firm website will only scan the information provided, it is essential that you use specific words in the right way. Otherwise your attorney marketing message will not get across. A legal copywriting professional knows how to make your law firm website’s words jump off the screen.

2. Take a step back. When you are closely involved in the service being advertised, you often fail to see the benefits from the perspective of a potential client. A legal copywriting professional will be able to bring a new perspective to your attorney marketing initiatives.

3. Going beyond the screen. When an attorney writes their own law firm website copy, they typically with only the client in mind. However, the purpose of your law firm website is to not only inform visitors, but also to attract visitors to the site. To do this, your law firm website needs to utilize SEO law copy. A legal copywriting service can ensure your website has a strong search engine presence.

4. Make your law firm website user friendly. A legal copywriting service can also make sure your law firm website is user friendly. For example certain presentation of information is more easily read than other forms of presentation. If your attorney marketing campaign is going to be effective, the information presented must be read. A professional legal copywriting service will assist you with developing an effective attorney marketing campaign.

5. Tell, Don’t Sell. Far too many law firm websites are nothing more than a sales pitch. However, most people go to the Internet in order to get information, not to read a sales pitch. The line between informative and sales hype is a fine one. A legal copywriting professional can use a SEO law strategy to make sure your law firm website is not only informative, but informative in a way that it sells your service.

Legal Blogging for Search Engine Optimization

2007-11-20T13:40:00.000-08:00

Your law firm has a website. Perhaps your law firm even has a search engine optimized website. Regardless, your law firm website is still failing to bring in the traffic you need it to generate. One simple and highly effective way to increase the marketing power of your law firm website is through blogging. Blogging, especially when done by a professional blog editor, has numerous benefits, including increased capabilities for search engine optimization.

Here’s why your law firm needs to start blogging:

Interact with Potential Clients. When a potential client visits your law firm website, all they can do is look. However, with blogging, potential clients will have an opportunity to interact with your site’s content. This has been shown to lead to more repeat visitors and more loyal clients.

Blogging is an Effective and Efficient Method of Adding Search Engine Optimization Content. Blogging doesn’t require in depth knowledge of html. Blogging is also an easy way of adding search engine optimization content to your law firm website without cluttering your main pages. To make sure you blogging works in terms of search engine optimization, try hiring a professional blog editor.

Blogging Equals Better Search Engine Optimization. Blogging not only gives your website a wider presence on the Internet, as they will be found in addition to your law firm website. Further, when your blogging is done with search engine optimization in mind, it will get your content to the search engines faster.

Need a blog editor? Contact Klenske, Ink. today.

Internet Based Legal Research

2007-11-15T14:47:00.000-08:00

Gone are the days when conducting legal research meant burying yourself in dusty old law books. With the Internet and the numerous legal research databases available, both free and subscription based legal research services, law research can be done from your office, the comforts of your own home- or even while laying on the beach.

No matter where you choose to do your Internet legal research, there are several points you should adhere to:

Often times such law research tools as treatises and practice aids are not available online.

Case decisions tend not to be retrospective, meaning that many jurisdictions have a limited judicial archive.

Many online legal research sources do not provide the convenient validating and updating benefits available through professional legal research services.

The Internet is an uncontrolled source of information, meaning that anybody can put anything up there and claim it be true. Always be safe and cross-check and verify all of your legal research.

Better yet, why not leave your legal research to a law-school trained professional legal research company like Klenske, Ink.

Why You Need to Outsource Your Legal Research

2007-11-13T04:06:00.000-08:00

One thing we all learned in law school is that the most important resource a lawyer has is time. One of the first things we learned after entering the practice is that time is a very limited resource.

It is an unfortunate fact that there is just so much time in a day. Therefore, to make the most of your time and thus succeed in your practice you must conquer the skill of time management. Part of time management is knowing your limits. But knowing your limits doesn’t have to mean saying no to a potential case. Instead, it simply means knowing when you need to get some help.

Legal research is one of the most important aspects of a legal practice. At the same time, legal research is also one of the most time consuming aspects of the practice. For these reasons, legal research is an excellent area that can be outsourced to a professional legal research services company. A legal research services company, such as Klenske, Ink., is a partnership opportunity where you can have actual lawyers handle all of your law research needs. Both your legal research and writing can be given to a legal research services professional.

Having your legal research outsourced to a legal research services company gives you more time to do such things as settle claims, take cases to trial and conduct discovery depositions. In other words, by outsourcing your legal research and writing, you can ensure your practice’s law research gets the attention it deserves while also giving you the necessary time to increase your case load and bill more hours.

Key Steps to Search Engine Optimization

2007-11-10T02:11:00.000-08:00

In order to make sure your law firm website gets the search engine exposure it deserves, you need to make sure the legal website is search engine optimized. Without search engine optimization, chances are your law firm website will sit out in cyberspace all alone. Here's a brief overview of how to use search engine optimization to your advantage:

Increasing SEO Copywriting Content

Increasing SEO copywriting content means using strategic law firm SEO to your attorney marketing advantage. Using law firm SEO for attorney marketing involves creating law firm SEO keyword specific articles and content for all of the attorney marketing website's main pages. In addition, “for your information” law firm SEO articles that rotate throughout the website will also increase the site’s relevant content and thus help your site's search engine optimization. The purpose of these law firm SEO articles is to both promote your services and to educate the visitor. Due to the multitude of categories and sub-categories that relate to the law, there is room for a plethora of law firm SEO content articles to be added throughout the attorney marketing website. Another option is to add a search engine optimization focused attorney marketing blog to the site in order to further increase room for law firm SEO content. A good, law firm SEO content rich article typically runs between 350 and 500 words.

Strategic Linking

Another key component to search engine optimization is using strategic linking within your attorney marketing website. Increasing the number of quality links to your site involves searching for quality and relevant sites, contacting the site, and look to exchange links.

Design Changes

Even the overall design of your website will effect your attorney marketing website's search engine optimization capabilities. To ensure your site's design isn't limiting its search engine optimization, your attorney marketing campaign needs a comprehensive evaluation of the site and its design so nothing prevents a search engine evaluator from seeing the law firm SEO content.

SEO Copywriting and Legal Marketing

2007-11-07T13:32:00.000-08:00

Have you ever tried to Google your law firm? Do you see the page for your lawfirm come up on the first page? Probably not.

So What? So what this means is that although you have a great website, nobody is seeing it. In other words, your website isn’t working for you. In order to get clients, people need to be able to find you. The way to be found is to get your website listed at the top of the search engine’s first page. To get to the top, you need to learn about search engine optimization or SEO copywriting.

Current statistics estimate that approximately 50% of all site traffic comes from the use of a search engine. Furthermore, the other 50% is predominantly repeat customers, most of whom found your website via a search engine in the first place. Thus, having a website that ranks well with the leading search engines is essential to a successful e-commerce venture. In order to rank well, you need to have a website that focuses on search engine optimization.

When ranking a website, the search engines are generally looking for relevancy. Relevancy is based mostly on content and links. For example, the more content your site has about the search topic, the more relevant your site will be and thus the higher its page ranking. This is called search engine optimization- Essentially you use SEO copywriting in order to make your webpage more relevant to the most popular keyword searches.

Further, the amount of quality sites that link to your website (and visa versa) is also factored into determining how relevant your site is. Another important factor in determining search engine rank is your website’s overall design. When performing site evaluations, some website design features prevent the evaluating programs from even viewing the site’s content.

Coming Soon!

2007-10-23T23:22:00.001-07:00

Check back for exciting news and tips on legal research and legal writing. Or, visit Klenske, Ink. and get started today!