tag:blogger.com,1999:blog-53648746132986505092009-12-10T10:03:02.974-08:00Drake Cooperhttp://www.blogger.com/profile/02293619227096117748noreply@blogger.comBlogger103125tag:blogger.com,1999:blog-5364874613298650509.post-86192623624231106502009-11-20T13:28:00.001-08:002009-11-23T11:19:46.029-08:00

I recently had the amazing opportunity of attending the PRSSA (Public Relations Student Society of America) National Conference in San Diego, CA. The conference was a great place for students to connect with other students and professionals in the industry, as well as to get a better feel for where public relations is at and where it is going. There were many workshops that I attended, but I am

Lockehttp://www.blogger.com/profile/07854857215757180820Seanwinnett@u.boisestate.edu0tag:blogger.com,1999:blog-5364874613298650509.post-14462620124143768112009-11-16T14:38:00.001-08:002009-11-18T09:26:12.016-08:00

A recent survey of corporate communicators indicates that 49 percent believe that press releases are still "as useful as ever" and are not likely to go away soon.Even so, the 49 percent figure reveals that the old tried-and-true press release device is diminishing in value in the eyes of media professionals. Journalists and bloggers who work in the social media sphere frequently are finding other

Steve Stuebnerhttp://www.blogger.com/profile/08118059411498086244noreply@blogger.com0tag:blogger.com,1999:blog-5364874613298650509.post-81510895307931646642009-11-12T10:46:00.000-08:002009-12-03T10:16:49.506-08:00

We're trying to round up 40 turkeys for the Idaho Food Bank so we've challenged friends, clients, vendors and other agencies to help us fill up our lobby with frozen birds tomorrow. Free coffee and a doughnut for those who bring by a turkey. And, news flash, here is a list of prizes that will be given to the agency/company that brings in the most turkeys! (BIG thanks to those who donated prizes.)

Joannehttp://www.blogger.com/profile/13641927906811616049noreply@blogger.com0tag:blogger.com,1999:blog-5364874613298650509.post-33443850624842006442009-06-30T09:18:00.001-07:002009-10-21T16:28:49.877-07:00

DC's own Joe Quatrone and Sean Young w/ Bob Garfield @ the National ADDYS®! DC brought home a Silver ADDY® for our "Be A Good Scout" handbook for the Idaho Film office. See the work here!

damundshttp://www.blogger.com/profile/06435373486037375302damundson@drakecooper.com0tag:blogger.com,1999:blog-5364874613298650509.post-18210065796153944312009-06-10T10:21:00.000-07:002009-10-21T16:28:42.288-07:00

Miss Gibson, if you please, our Director of Media and Research has recently passed her Google Adwords Certification!So what does this mean? It means that not only is Robbin a whiz at taking brutal exams (it is rumored that she participated in Exam Gauntlet XVI where she took fourteen back to back exams in a twenty-four hour period, pausing only to devour Powerbars and swig Rockstar energy drinks

Heidabellehttp://www.blogger.com/profile/10275535569170152559noreply@blogger.com0tag:blogger.com,1999:blog-5364874613298650509.post-62086398843036420572009-06-09T12:59:00.001-07:002009-10-21T16:28:27.789-07:00

Check out this billboard for Sun Chips done by Juniper Park an agency out of Canada. Sun Chips are made with solar energy in Modesto, California and Juniper Park took that concept and applied it to their newest billboards. This is absolutely brilliant in my opinion. Click the link below to watch the video. Enjoy.

damundshttp://www.blogger.com/profile/06435373486037375302damundson@drakecooper.com1tag:blogger.com,1999:blog-5364874613298650509.post-2421654577793610252009-06-04T10:39:00.000-07:002009-10-21T16:27:20.709-07:00

In the classic Martin Scorsese film Taxi Driver, the main character Travis Bickle, played by Robert De Niro, refers to himself as “God’s Lonely Man.” This description is decidedly apropos as he embodies the modern isolation of a city imploding. Bickle shifts from a loner sociopath to ironic vigilante hero while we watch him navigate through the city. Bickle muses, “someday a real rain will come

Heidabellehttp://www.blogger.com/profile/10275535569170152559noreply@blogger.com0tag:blogger.com,1999:blog-5364874613298650509.post-49352759208040302532009-06-03T12:31:00.001-07:002009-10-21T16:27:01.493-07:00

Mayor David Bieter gave a great speech this morning in his State of the City address, focusing on a very appropriate theme of “courage” in a challenging year for any city in the United States.Bieter harkened to the wonderful courage shown by athletes who participated in the 2009 Special Olympics World Winter Games. That brought a few tears to my eyes, thinking about my autistic son and the

Steve Stuebnerhttp://www.blogger.com/profile/08118059411498086244noreply@blogger.com1tag:blogger.com,1999:blog-5364874613298650509.post-27096823047859295192009-06-01T09:07:00.000-07:002009-10-21T16:26:43.296-07:00

Ray Arnold at the helm, flying over the Middle Fork of the Salmon RiverIt's always considered to be quite a coup for a public relations professional to place a story in The New York Times.We started working on a story for Arnold Aviation in Cascade, Idaho, in early April when the U.S. Postal Service announced that it was going to terminate the air taxi's $46,000 annual contract as of the end of

Steve Stuebnerhttp://www.blogger.com/profile/08118059411498086244noreply@blogger.com1tag:blogger.com,1999:blog-5364874613298650509.post-24366629358495929912009-05-30T14:34:00.000-07:002009-10-21T16:26:16.753-07:00

One of the most fascinating emails I get each day is from SAI. They send some interesting chart daily. Here is one.

Jamiehttp://www.blogger.com/profile/06139955575722729649noreply@blogger.com0tag:blogger.com,1999:blog-5364874613298650509.post-9334532985408867312009-05-26T09:05:00.000-07:002009-10-21T16:25:57.080-07:00

Influx drew my attention to Nokia's new Point & Find (beta) that more closely links in-market print efforts with the mobile web. The video below articulates it best.Along these lines, there's been an increasing use of QR Codes on products and ads, which is another way of linking the physical world to the mobile web.More popular in Japan and parts of Europe than in the US, QR Codes will gain steam

John Drakehttp://www.blogger.com/profile/17574984359654802466noreply@blogger.com0tag:blogger.com,1999:blog-5364874613298650509.post-36075137466628102042009-05-07T13:32:00.001-07:002009-10-21T16:25:45.473-07:00

The Idaho Environmental Forum had a great discussion this week about Smart Grid technology. Some of this work already is under way in Idaho, I was pleased to hear.John Gardner, Associate Vice President for Energy Research, Policy and Campus Sustainability at Boise State University, kicked things off with excellent basic education about Smart Grid, and then Dave Angell from Idaho Power showed some

Steve Stuebnerhttp://www.blogger.com/profile/08118059411498086244noreply@blogger.com0tag:blogger.com,1999:blog-5364874613298650509.post-29763767676945257222009-05-05T12:53:00.000-07:002009-10-21T16:25:32.035-07:00

On Sunday May 3rd The Idaho Lottery launched a new draw game, Double Play Daily. Purchase a $2 Double Play Daily ticket, and your numbers are entered into two draws daily, held back-to-back starting 8 p.m. MT. The jackpot is $20,000 and up for grabs daily! To launch the new draw game, Drake Cooper developed a new campaign for the Idaho Lottery, called “Twiceland”. In Twiceland, everything

Maliahttp://www.blogger.com/profile/08983228450017054137noreply@blogger.com0tag:blogger.com,1999:blog-5364874613298650509.post-34593878492059254012009-05-04T14:57:00.000-07:002009-10-21T16:25:23.650-07:00

It’s no secret that around here we view our own Joanne Taylor (and her twenty-five years of public relations experience) as something of a PR Goddess. So when the Idaho Business Review wrote an article about Joanne and her advice on crises management, we weren’t surprised. Joanne offers thoughtful insight to IBR writer, Dani Grigg, and discusses what she did when a client’s 200 ft sign literally

Heidabellehttp://www.blogger.com/profile/10275535569170152559noreply@blogger.com0tag:blogger.com,1999:blog-5364874613298650509.post-80661477888485270122009-04-24T15:03:00.000-07:002009-10-21T16:25:11.264-07:00

Drake Cooper walked (ok, we skipped) away from the Idaho Advertising Federation annual Rockies Awards with nine Gold Rockies, ten Silver and the prestigious Best of Show award. We share these awards with our clients The United Dairymen of Idaho, Idaho Lottery, Jensen Jewelers, CBH Homes and the Idaho Division of Tourism. As is custom, the nine Gold Rockies and Best of Show award were submitted to

joanne taylorhttp://www.blogger.com/profile/18355939472711706681noreply@blogger.com0tag:blogger.com,1999:blog-5364874613298650509.post-16082613306529509512009-04-23T11:21:00.000-07:002009-10-21T16:25:00.182-07:00

From mashable.com today by Adam Ostrow:"Considering that Facebook applications already monetize heavily through advertising, this news isn’t surprising, but it’s significant nonetheless. A Facebook Page – specifically that of celeb magazine US Weekly – has sold a sponsorship to State Farm..." This is interesting and certainly a breakthrough. Read the full story here:

joanne taylorhttp://www.blogger.com/profile/18355939472711706681noreply@blogger.com0tag:blogger.com,1999:blog-5364874613298650509.post-15477055947135265722009-04-22T16:59:00.000-07:002009-10-21T16:24:52.891-07:00

Christopher Leinberger, a land use strategist from the Brookings Institution who champions the cause of pedestrian-friendly urban environments across America, really likes Boise.Leinberger told a crowd of several hundred Boiseans at the Boise DBA's State of Downtown annual meeting this morning that Boise is on the right track in developing a vibrant downtown core. He also said “you’ve gotta have

Steve Stuebnerhttp://www.blogger.com/profile/08118059411498086244noreply@blogger.com1tag:blogger.com,1999:blog-5364874613298650509.post-53522478738022176362009-04-21T09:35:00.001-07:002009-10-21T16:24:35.459-07:00

A few days ago I received a package from a company called Gilt Groupe. They are an online store that peddles brand name fashion apparel at discount prices. Every week they have sales from name brand designers and you're notified by E-mail of what brands will be having sales that week as well as the day and time the sale starts.The reason I feel compelled to post this is I purchased a T-shirt form

damundshttp://www.blogger.com/profile/13437890518066620972noreply@blogger.com1tag:blogger.com,1999:blog-5364874613298650509.post-16222976536097602392009-04-16T16:04:00.000-07:002009-10-21T16:24:22.514-07:00

As posted on mashable.com by Stuart Foster.Community manager is the new it position in social media. To establish hardcore communities of evangelists around your brand, you need to have one. However, what makes up a successful community manager? Read here.Community manager or not, this is good advice/guidance to consider.

joanne taylorhttp://www.blogger.com/profile/18355939472711706681noreply@blogger.com0tag:blogger.com,1999:blog-5364874613298650509.post-76883528841467338092009-04-14T16:00:00.000-07:002009-10-21T16:24:08.229-07:00

The Chart of the day from Silicon Alley Insider.The growth of Internet advertising through the medium's first 14 years obliterates the growth of advertising for cable and broadcast television over their first 14 years. Here's a revenue comparison in current inflation-adjusted dollars.Related articles by ZemantaBusinessInsider.com: 27 publishers look at advertising banner alternatives (

Jamiehttp://www.blogger.com/profile/06139955575722729649noreply@blogger.com0tag:blogger.com,1999:blog-5364874613298650509.post-32394807335976527402009-04-13T13:47:00.000-07:002009-04-13T14:05:35.159-07:00

If you've been looking for a cool new job opportunity in the Boise Valley, you won't want to miss the speed-dating job fair being held by CBH Homes on Thursday from 4-8 p.m. at CBH headquarters in Meridian. They're looking for 20 hard-working, uber-chic, fabulous sales associates. CBH is the No. 1 homebuilder in Idaho. They're also a very innovative and creative company that knows how to sell

Steve Stuebnerhttp://www.blogger.com/profile/08118059411498086244noreply@blogger.com0tag:blogger.com,1999:blog-5364874613298650509.post-19252796348299888702009-04-08T06:05:00.000-07:002009-04-08T06:24:26.638-07:00

Image via WikipediaFound this story from the Financial Times very interesting. How one Facebook fan page for Coke has grown to 3.3 million fans, second only to Obama's page, and how Coke is dealing with social media. Worth a read.Check it out HERE. Related articles by ZemantaObama vs Coke on Facebook for #1 Fan Page. (benbarren.com)New Coke Vending Machines Will Offer Video and Sound (

Jamiehttp://www.blogger.com/profile/06139955575722729649noreply@blogger.com0tag:blogger.com,1999:blog-5364874613298650509.post-90267294055425370452009-03-31T11:06:00.000-07:002009-10-21T16:23:25.308-07:00

This weird looking barcode above is a QR Code, and not only that, but it's Drake Cooper's QR Code. QR codes are unique, two-dimensional bar codes, which can be placed on any item. They allow consumers to use their wireless devices to interact in a graphical manner with traditional and digital media. Consumers can take a picture of this bar code using their camera phone on a mobile device and

damundshttp://www.blogger.com/profile/06435373486037375302damundson@drakecooper.com0tag:blogger.com,1999:blog-5364874613298650509.post-88564377449954725692009-03-27T11:23:00.000-07:002009-10-21T16:23:07.080-07:00

Are you ready to get out of the house? Maybe stretch the legs on a bike? We're putting together an extremely affordable family-oriented community event on Saturday, April 11, for Treasure Valley residents called Bike & Trike, featuring Olympic Gold Medalist Kristin Armstrong. The event will be held at the new West Highlands community in Middleton, where Coleman Homes is making brand-spanking-new

Steve Stuebnerhttp://www.blogger.com/profile/08118059411498086244noreply@blogger.com0tag:blogger.com,1999:blog-5364874613298650509.post-7822677225005428062009-03-23T10:59:00.000-07:002009-10-21T16:22:46.829-07:00

This is a spot for Jensen Jeweler's new April promotion The Bright Sale. The concept for the promotion as well as the television spot came from Jennie Myers and Sean Young here at Drake Cooper. North By Northwest here in Boise, ID handled the animation and production of the television spot. This spot and a :15 version will air in rotation, March 30th through April 20th, in all of Jensen

damundshttp://www.blogger.com/profile/06435373486037375302damundson@drakecooper.com0