Comments on ContentBlogger: Content Directions Goes for Contextual Marketing L...

Any suggestions? :-)))I think CDI is better posit...

2005-03-22T11:32:00.000-05:00

Any suggestions? :-)))

I think CDI is better positioned as an enabler rather than a competitor.

We're not an advertising or search company. Rather, we look to them to create the customer-driven innovation seen in the Epygi ad. They will turn DOIs, and then CDI hopefully, into a burning success.

Best,
Mark

Mark,Thanks for your comments, they are very well ...

2005-03-22T10:27:00.000-05:00

Mark,

Thanks for your comments, they are very well appreciated. Clearly Google has a very different approach, and I can only agree with you that advertisers will benefit greatly from CDI's ability to allow them to control click-through navigation from one central source. I believe that the CDI feature is quite powerful. At the same time it needs to be positioned carefully in a marketplace in which there are many "second generation" contextual advertising solutions that are grabbing advertisers' attention.

All the best,
John Blossom

The glaring difference between Google Ads and CDI'...

2005-03-22T10:12:00.000-05:00

The glaring difference between Google Ads and CDI's DOI-enabled ads is this:

Google: The ads, and links, you see are chosen by Google via their "contextual targeting algorithm".

DOI-enabled Ad: The contextual links are chosen by the advertiser. No luck involved.

Also important to note: the technologies are NOT mutually exclusive. In fact, it would be extremely valuable to give advertisers the ability to serve DOI-enabled ads through the Google AdLinks network.