Nicholas J. Klenske

SEO Copywriting and Travel Writing

2008-03-09T07:36:00.001-07:00

As a travel writer, you have to learn how to market yourself. When first starting off as a travel writer, building a web presence is essential. If your travel writing has a following on the web, then it is more likely your travel writing will be picked up for publication. However, in order to get a web reputation as a travel writer, you need to get people to come to your travel writing website. To do this, you need search engine optimization.

Consider this:

You have a website – complete with a catchy logo, professional photos, intriguing information and, most importantly, a way for perspective clients to contact you. You promote your website on your business cards and in telephone book ads. In terms of online marketing, you’ve done everything. Right?

Wrong.

As is, your website isn’t working.

Marketing on the Web

Current statistics estimate that approximately 50 percent of all website traffic is generated by search engines. The other 50 percent is predominantly repeat customers, most of whom originally found your website via a search engine. This means the key to getting potential clients to your website is through search engine marketing. To do this, you need search engine optimization.

How it Works

The key to search engine optimization is relevancy – the more relevant your website, the higher your search engine ranking. In the world of search engine optimization, relevancy is determined by how related your website is to the entered search terms. To make your website more relevant, you need keywords.

A keyword refers to the words a person enters into the search engine, such as “travel writing” or “travel writer”. The more times the keywords appear on your website, the more relevant your website is. Thus, if your website uses the keyword on a regular basis, your website will rank higher than a website that does not use the keyword.

Once you have your keywords, the next step is to turn them into content. The more content your website has pertaining to the keyword, the more relevant your site will be. Adding search engine optimization content, or SEO content, to your website means nothing more than writing keyword specific articles and placing them throughout your website.

Search Engine Optimization: A Marketing Essential

The world of search engine optimization is a complex and rapidly changing one. Although it can be time consuming and often frustrating – as more and more clients turn towards the Internet to find real estate and realtors, it is an area of marketing that simply cannot be ignored.

With a bit of strategy, and a lot of writing, you can watch your website rise to the top of search engine marketing.

Publication First

2008-03-01T07:49:00.000-08:00

The other side of the argument is to pick the publication first. The advantage here is that you know what the travel writing magazine is looking for and can craft a travel writing article accordingly. In other words, instead of coming to a travel writing magazine looking for a square peg with a great round travel writing you can arrive with something that fits their needs.

The result is you can increase the chances of getting your travel writing articles published. The downside is you are limited in the type of travel writing articles you can come up with.

Perhaps the best approach is to do a little of both. Come up with some travel articles and approach travel writing magazines. But, as you browse travel writing publications, take note on what different travel writing magazines are looking for. Then, later on, come back with another travel writing story idea that better fits their exact needs.

The Article First

2008-02-23T22:38:00.000-08:00

Article First:

The advantages of coming up with your travel writing article idea first is the freedom and creativity it gives you. When you are researching your next great trip, keep a notebook by you and jot down all travel writing article ideas that come up. Then, develop these travel writing articles into full travel writing magazine article ideas. From here, you can look for a travel writing publication that matches your travel writing idea. Approaching travel writing queries this way allows for more travel writing articles to be developed, pitched and possibly sold.

However, this also means you have to search for a travel writing publication who’s needs match your travel writing idea. In other words, you may find yourself trying to fit a travel writing article into a market that doesn’t completely work. Or, you may even take yourself out of the market if no travel writing publication matches your travel writing idea. Coming up with the travel writing article idea first can lead to you trying to fit a square peg into a round hole. Ultimately it is the travel writing publication that is in control, not your travel writing idea. They know what they need to sell – and your travel writing idea better fit into this framework or it will remain nothing more than a travel writing idea.

Next week at Klenske, Ink. – Putting the travel writing publication first.

What Comes First, The Story or the Publication?

2008-02-17T01:37:00.000-08:00

There are two ways to approach querying a magazine for your travel writing, and both have their advantages and disadvantages.

First, you can start with the travel writing story. You traveled somewhere, or are about to travel somewhere, and you have a great travel writing article idea to pitch to a travel writing magazine. You study the travel writing markets, make a list of possible travel writing publications to pitch your travel writing article to, draft a careful query and send it off.

The second option for getting your travel writing published is to target a specific travel writing magazine you would like to break into. With this approach, you focus on one or two specific travel writing magazines that you want to see your byline in. Next, you carefully study these publications to get a clear understanding of the style of travel writing articles they want. Then you brainstorm and develop a travel writing article idea to pitch to them.

Although the end is the same in both of these approaches – namely to get your travel writing published – the means are different. Essentially, this difference comes down to whether or not the story finds the magazine or the magazine leads to the travel writing story. The advantages and disadvantages of these two approaches to selling your travel writing will be discussed further in next week’s posting, so stay tuned to Klenske, Ink.…

Travel Writing Resources

2008-01-22T23:11:00.000-08:00

Just as with any other job, a travel writer needs resources, or tools, for getting the job done. Thanks to the Internet, there are numerous travel writing resources available. Whether working to become a travel writer or already an established travel writer, reading tips and ideas from other travel writers is key to improving your travel writing.

Our friends at TransitionsAbroad have put together a short list of essential travel writing resources. Enjoy!

GuidebookWriters.com is a UK-based site offering promotion services and sharing of tips and info among guidebook writers.
www.guidebookwriters.com.

The Insider Secrets of Freelance Travel Writing
Become a successful travel writer using this sites home study travel writing courses. The result is gaining the knowledge needed to become a paid travel writer.

Travel Writers' News is aimed at San Francisco Bay area travel writers, but a lot of great info for everyone here.

Travel Info Exchange is the place for travel writing advice from professional travel writer Tom Brosnihan.

TravelWriters.com is mostly a site set up to sell various services to travel writers and travel PR people.

TravelWriter Market Letter is a monthly newsletter that provides writing guidelines, news from the travel publishing world, and press trip listings. Annual subscription required.

Say it Like a Travel Writer

2008-01-17T07:14:00.000-08:00

A travel writer has the skill to describe a sight in an interesting and often funny way. In other words, a travel writer can turn a sentence and get your attention. If you want to become a travel writer, learn from the best travel writers and study not only what they say but, more importantly, how they say it.

One of the best travel writers out there is PJ O'Rourke. Here are some quotes from various PJ O'Rourke travel books published by Picador (www.bugbog.com):

Cockfighting has always been my idea of a great sport - two armed entrées battling to see who'll be dinner.
O'Rourke, P.J. (1989), Holidays in Hell. London (Picador),

In Western Australia they don't even know how to make that vital piece of sailing-boat equipment, the gin and tonic. O'Rourke, P.J. (1989), Holidays in Hell. London (Picador).

The interesting thing about staring down a gun barrel is how small the hole is where the bullet comes out, yet what a big difference it would make in your social schedule. O'Rourke, P.J. (1989), Holidays in Hell. (Picador)

Traffic was like a bad dog. It wasn't important to look both ways when crossing the street; it was important to not show fear.
O'Rourke, P.J. (1994), All the trouble in the world. (Picador)

Asian music sounds as if a truck full of wind chimes collided with a stack of empty oil drums during a birdcall contest.
O'Rourke, P.J. (1994), All the trouble in the world. (Picador)

In Japan people drive on the left. In China people drive on the right. In Vietnam it doesn't matter.
O'Rourke, P.J. (1994), All the trouble in the world. (Picador)

Of course the humans in Haiti have hope. They hope to leave.
O'Rourke, P.J. (1994), All the trouble in the world. (Picador)

Travel Writing Reading

2008-01-13T23:32:00.000-08:00

As mentioned in previous posts, one key to becoming a travel writer is to read and study the travel writing styles of another travel writer. Every travel writer is unique, and by reading a great deal of travel writing, you will be better able to tone your travel writing into publishable material and thus be on your way to becoming a travel writer.

To get you started on your travel writing reading, check out this list of recommended travel writing books from Salon.com.

Happy reading!

A Travel Writer...Words to Write By

2008-01-08T14:04:00.000-08:00

A travel writer always has a point.

A travel writer writes a travel story, not a travel diary. Nobody cares about you, per se. We want to know about the place.

A travel writer always proofs everything, over and over and over again.

A travel writer is first a reader of everything, then a writer.

A travel writer knows when to laugh, especially at themself.

A travel writer meets deadlines like it's a religion.

A travel writer is a student and a teacher.

A travel writer practices writing daily.

Nicholas J. Klenske's Travel Writing Blog is on Holiday

2007-12-18T09:33:00.000-08:00

Nicholas J. Klenske and Klenske, Ink's blogs are on holiday until the New Year. Check back in 2008 for more information on how to become a travel writer, travel writing tips and travel writing...along with some exciting new features.

From all of us at Klenske, Ink. Professional Writing Services- Happy Holidays!

See you in '08.

Nicholas J. Klenske

How to Become a Travel Writer: Mastering the Elements of the Travel Writing Article

2007-12-16T13:32:00.000-08:00

Although every travel writing article is different, on the whole, all travel writing will contain the same basic elements. Thus, if you want to learn how to become a travel writer, one place to start is making sure your travel writing encompasses the following:

· Narrative. This is what makes the travel writing article interesting to read. Although this is the voice of the article, more often than not it will not be your voice as told via the first person point of view. Instead, the majority of travel writing publishers look for a third-person point of view with a narrative that takes the reader into a particular, unique aspect of the travel writer’s location.

Personality. Every travel writing narrative will invoke a personality. In order for the travel writing to be interesting, the travel writer must ensure that this personality is inserting. The easiest way to give your travel writing personality is to present people, especially through quotes.

Imagery. This is easily said, but not always as easily done- As a travel writer, your travel writing should show, not tell.

Background. Don’t allow the history of an event or place dominate your travel writing, but as a travel writer, you need to set the scene for the reader.

Gossip. Not that you want your travel writing to become the National Enquirer, but giving your reader a unique fact, odd piece of trivia or some legendary gossip not only makes the travel writing more enjoyable, it also allows you, the travel writer, the opportunity to give something others cannot- An insiders point of view.

Travel Writing Sample: The Personal Narrative

2007-12-11T09:40:00.000-08:00

King of the Castle in Luxembourg
By Nicholas J. Klenske

As a child I used to play a popular game called King of the Castle. If I recall correctly, the game involved a significant amount of pushing, shoving and maneuvering in order to heave yourself to the top of an imaginary castle- which was usually nothing more than a dusty pile of dirt. Once you made it to the top you were bestowed with the power to declare yourself king and sing the noble jingle, “I’m the King of the castle, you’re a dirty rascal.”

This silly song is stuck on the scratchy forty-five of my mind as I heave myself up to a real castle perched high in the forested Ardennes that surround Vianden, Luxembourg. The castle itself is a restoration of the original eleventh-century behemoth that was once the home of counts, the House of Luxembourg, and King William I of Orange.

Cresting the plateau and standing under a heavy shadow cast by a mildewed stone tower, I am greeted with a commanding view of Luxembourg- stretching its timber arms to embrace neighboring Germany, Belgium and France. Looking over the mountains and valleys just beginning to flirt with the idea of autumn, I think, “When I’m the king of the castle, this is where I want to rule.”

Unfortunately, I will never be the king of this castle as it seems Grand Duke Jean and Grand Duchess Maria Teresa are doing a fine job. In fact, Luxembourg is one of the only countries in Europe where continuing support for the Royal Family is seemingly universal.

And why not? For a country that looks like it could easily be flung off the map like an annoying little goober, things are surprisingly robust here. Financially, Luxembourg is the world’s wealthiest nation. Scenically, it has to be one of the world’s most pristine. Even its monotonously named capital sits atop a guarded plateau, romancing a valley crisscrossed with arched bridges and pierced by the points of pyramid church steeples.

“You ready to head back?,” Kara asks with a nudge, knowing she is pulling me away from an engaging conversation with myself. I take her hand and we begin our trek back towards the village.

Along the way we stop to order ice cream, in French, from a street-side vendor. We take a seat along a small stone veranda and watch several dogs playfully chase each other down the hill and a group of elderly Italian tourists slowly shuffle their way up. It’s late afternoon and the sun gracefully genuflects behind the horizon, casting a soft blanket of gold upon us. The surrounding hills take their evening smoke as the proprietors warm up the fireplaces of their tucked away homes, sending a potpourri scent of harvest spice into the air.

“You know, we’ve been in Europe for exactly two months.”

“I guess we have,” Kara replies. “Ca va?”

I take a moment to consider my answer. I am holding the hand of my love and speaking simplistic French while sitting within a castle’s shadow somewhere on the fringes of a Luxembourg autumn.

“I may not be the king of the castle,” I reply with a nod above. “But for now, I’m perfectly content with being the King of mine.”

More Information:

National Tourist Office: www.visitluxembourg.lu

Vianden Castle: www.castle-vianden.lu

Nicholas J. Klenske, formerly of Dubuque, is a freelance writer living in Brussels. His work has appeared in The Milwaukee Journal Sentinel, New Haven Advocate and Renew Quarterly Magazine. Contact him through www.KlenskeInk.com.

Ten Quick Travel Writing Tips

2007-12-07T02:07:00.000-08:00

When you know where you are going, send a quick heads up to editors you are use to working and see if they have any travel writing stories that need to be covered.

Don’t be a generalist, be a specialist. Pick a niche and become a travel writing expert on that area of travel.

Don’t think global, think local. Some of the travel writing best stories can be found in your own backyard.

A good travel writer never misses a deadline. A great travel writer gets their travel writing in well before the deadline.

Never leave your house without a notebook and pen. You never know when or where a travel writing opportunity might show up.

Keep in touch with your travel writing contacts and editors. Build a reputation as being an easy travel writer to work with.

Stay abreast on the news, always keeping an eye out for an event or happening that will make an ideal travel writing story.

Be the travel writer that goes off the beaten track and finds travel writing stories where nobody has even though of looking before.

Always research the travel writing market before pitching any kind of travel writing book.

If writing an extensive travel writing piece, send portions to the editor as you go.

Travel Writing: Bequia

2007-12-03T05:30:00.000-08:00

Of Man and Turtles
By Nicholas J. Klenske

A man of the sea lays fast asleep, alone in the sand. Suddenly, his eyes snap open as he realizes he is no longer alone. Whatever is with him, it is leathery, large and silent. “Maybe it will go away?,” he thinks. Instead of leaving, however, the creature begins throwing sand up onto his body. After a brief pause in the sand blast, he feels soft, round stones falling, brushing his hairy shins and nestling in the sand by his feet. The sailor cautiously looks down towards his feet and sees a rare, hawksbill sea turtle, large and dark like a shadow on the sand, laying her eggs.

Fast-forward 12 years and that sailor, a bit older, a bit grayer, is welcoming guests to his Oldhegg Turtle Sanctuary with this fairytale about his first encounter with a sea turtle. Located on the same beach where he first met the mystery reptile of the sea, Orton King now spends his life raising, nursing and releasing sea turtles. Orton King, known as Brother King to the respecting locals, takes a young French girl, with her excited and quizzical blue eyes brightened by her bleached blond curls, to introduce her to Busy Body, a 7 year old Hawksbill sea turtle.

Located near Industry Bay, on Bequia’s rugged and isolated northern coast, the open aired cement agricultural-looking shelter that houses the Oldhegg Turtle Sanctuary is perhaps Bequia’s best, if not only, bonafide tourist attraction. Oldhegg is a local term used to refer to a ‘runt’ or a ‘nuisance’. Brother King chose this name for his sanctuary because it is a nickname given by sailors to injured turtles. Since injured turtles reside in the shallow reefs popular for commercial fishing, they often get caught in nets and thus are a nuisance to the fisherman. It’s also a nod to his grandfather, also a fisherman, who referred to everyone as an oldhegg, especially Orton.

Reached via a beautiful walk through Spring starting from Port Elizabeth or via taxi, visitors will gain a unique opportunity to meet these amazing creatures in all stages of their life. Not only will visitors see turtles up close, they will also learn about their triumphant life cycle and the dangers they now face from Brother King, who is always eager to discuss his full-time hobby.

A full-grown hawksbill turtle can reach three feet in length and weigh up to three-hundred pounds, although the average weight is more likely between one-hundred and one-hundred and fifty pounds. They are named for their hawk-like beak and can be distinguished by their clawed flippers. Every year between April and November the female turtle returns to the same nesting spot to lay her clutch of roughly 140 eggs. They do this four times every season. The incubation period last around sixty days, at which time the 35-centimeter hatchlings break through their shells and, guided by the light of the moon, head straight for the ocean.

The hawksbill turtle has been considered an endangered species since 1970. Their main source of food is sponges, commonly found among coral reefs- also endangered. Over the past century the hawksbill population has experienced a decrease of at least 80%. This genocide of their species is due to continued illegal poaching for their shells, loss of habitation for coastal development, disorientation by hatchlings trying to reach the ocean as a result of beach lights, hungry predators, watercraft injuries and commercial fishing. It was these startling facts that inspired Brother King to dedicate his life to reversing this trend.

Brother King’s relationship with turtles began much earlier than his beachside encounter. As a local Bequian skin diver, he was always bumping into these underwater creatures and as a child he use to keep them as pets. In this light it really doesn’t seem odd to see him put Busy Body, his current pet turtle, on a leash and go snorkeling together. To Brother King, this is natural due to the bond he has developed with the species.

The turtle rescue process begins upon the turtle’s laying of the eggs. After the female turtle returns to the sea, Orton combs the beach and gathers the eggs. Back at the sanctuary he nurtures the eggs until they hatch and then cares for the turtles until they are three years old. The reason for his gathering of the eggs is to increase the turtle’s chances of survival. Only a select few turtles actually survive to reach three years of age, not nearly enough to maintain the overall population. By raising the turtle until three and then releasing them back to their natural home, Orton increases the chance of not only the individual turtle’s survival, but that of the species. When questioned on his practice of denying turtles their natural habitat he casually replies, “Because of me they will live up to 200 years old, what is three years to them?” Between the turtles he has hatched and the others he has rescued, Brother King is responsible for over 1,000 turtle success stories.

But it’s not only the fascination of the rescue process that brings travelers to Brother King’s Oldhegg Turtle Sanctuary. What draws people here is the desire to discover the secret of the turtle. This desire to understand and to learn is what draws travelers from all over, including the old sailor Brother King, to the Hawksbill turtle.

The legendary sea turtle is perhaps the greatest traveler of all. Since the prehistoric times of the dinosaurs, when the landmasses that we now traverse formed and reformed again, year after year these great travelers of the sea set sail and, guided by the light of the moon, end up here. And like the sea turtle, Brother King and the thousands of travelers who have come to visit him, arrive here in this remote corner of an isolated island in hopes of learning the secret of these ancient travelers of time- the secrets of survival, the secrets of the sea, and the secrets of traveling by the light of the moon.

For More Information:

Oldhegg Turtle Sanctuary: 784-458-3245 Oldhegg@vincysurf.com

Bequia Sweet: www.bequiasweet.com

Bequia Toursim: www.bequiatourism.com

Author Nicholas J. Klenske is an attorney and freelance writer. His work has been featured in The Milwaukee Journal Sentinel, 365 Ink, The Telegraph Herald, Sports Look and The Daily Iowan. He can be reached at nickklenske@yahoo.com

The Anatomy of a Travel Writing Query Letter

2007-11-27T08:17:00.000-08:00

Becoming a travel writer involves much more than just traveling and writing. Besides the travel writing, a travel writer must also be a sales person. Before any travel writing publication will buy your travel writing, you first need to tell them why they should buy your travel writing. In other words, you need to sell them your travel writing idea. This is done through the query letter. Thus, one essential step to becoming a travel writer is to master the art of the query letter.

A query letter can be a lot of things. But, on a fundamental level, it consists of six basic parts:

1. The Hook. The hook, or the lead, is the opening paragraph of your travel writing query letter. Its purpose is to grab the reader’s attention using a punch line that lets it stand out from the mass of letters that barrage an editor’s inbox.

2. The Summary. This is where you tell the editor why you want to write your travel writing piece. This paragraph should provide a well-organized and to the point summary of your idea.

3. The Why. Here is where you tell the editor why they should commission your idea. This paragraph should focus on the publication’s audience or market, stating why a reader would want to read your article.

4. The Details. This is where you put the technical information, including estimated length, availability of photographs, and time for completion.

5. Why you. So the editor likes your travel writing idea, but why should they assign it to you? The query letter not only needs to sell your travel writing idea, but it also needs to sell the travel writer. This is where you tell them about your travel writing experience.

6. Wrap it Up. The closing of the query should be simple, as in nothing more than “I look forward to hearing from you” or “Thank you for taking the time to read my idea”. Follow this with your salutation.

Travel Writing: Prague

2007-11-21T13:03:00.000-08:00

Ten Essentials to Experiencing Prague

By Nicholas J. Klenske

1. Old Town Square

At the heart of Prague’s medieval Old Town is the expansive Old Town Square. Originally the site of an eleventh century city market, today it is best known as being the location of some of Prague’s most iconic attractions. Within the perimeter of the square’s cobblestone floor is the gothic skyscraper of Town Hall, the baroque aquamarine domes of St. Nicholas and the twin towers of Tyn Church, along with a cluster of cafes and shops.

Although Old Town Hall is actually a sprawling complex of buildings, what most people notice is its legendary clock tower. The tower was erected in 1410, but it stood without a tic or a tock until 1572, when the astronomical clock was finally installed. The clock itself is a testament to medieval scientific and technological achievement. Not only does it tell the time, it also measures the movement of the planets as they spin in their celestial orbits. The clock’s face is a mirage of geometric shapes, colors and symbols, all safely guarded by a deep, dark frame of stone. On the hour, a mischievous looking skeleton rings its little chime, calling forth the wooden apostles, each of who appear through the clock’s miniature windows before quickly spinning back into the tower’s cavernous confides. Another must do is to take the out-of-place modern elevator up to the tower’s viewing gallery, where one is treated to a panoramic view of Prague.

While in Old Town Square, visitors should check to see if the Church of St. Nicholas is hosting a choir or organ concert, which are a regular occurrence. For a romantic evening, hire one of several horse and carriages patiently waiting along the pedestrian path running between Old Town Hall and St. Nicholas Church.
Old Town Hall is open every day except Mondays, April – October: 10am to 6pm; November - March: 11am to 5pm.

2. The Jewish Quarter

Little remains of Prague’s once vibrant, if not humbling, Jewish Quarter. Yet within these cramped and shaded blocks one can discover the enduring history of Prague’s once prominent Jewish population.

One of the main attractions is the Alt-Neu (Old-New) Synagogue. Recognized by its jagged, pyramid roof that looks to be sawing its way towards the heavens, it was once the center of Prague’s Jewish life. This seven hundred year old Synagogue, which the city’s Orthodox Jewish population still uses for services, is the oldest in Europe and is reportedly constructed of stone brought from Jerusalem. The entire building is enshrouded with an air of eerie history. Legend has it that within the mystery that permeates the musty air of the Synagogue, stashed away in the chain-bolted attic, are the remains of the Jewish Frankenstein known as The Golem.

From the synagogue, it is just several blocks along a craft-shop lined promenade to the black iron gate of the Old Jewish Cemetery. As city rules once forbade Jews from being buried outside the strangling confines of the ghetto’s boundaries, the cemetery is overfilled with 12,000 bodies, sometimes buried twelve deep, which cause the earth to swell like the tide of a dead sea. The slim stone tombstones lean and tilt, stretching for the filtered beams of sunlight that occasionally make their way through the canopy of trees hanging above. Within these sacred grounds lay some of Prague’s most revered Jewish leaders, including Rabbi Loew, Mordecai Maisel and David Gans.

For more information on the Old Jewish Cemetery, visit www.jewishmuseum.cz. The cemetery is open Sunday through Friday 9am to 6pm from April through October and 9am to 4:30pm from November through March. The grounds are closed during Jewish Holidays.

3. Prague Castle

Prague Castle is a truly majestic site that witnesses all that occurs within the city. Perched atop a hill on the far side of the Vltav River, its plethora of palaces, towers and spires can be seen from almost any open vantage point in the city. The castle grounds are free and open to the public, but admission is charged for entrance into its many museums and buildings. However, the spectacular twelfth century St. Vitus’s Cathedral, with its robust, kaleidoscope stained glass windows and towering vaulted ceilings, can be seen for free. The best way to reach the castle is via a steep climb up the New Castle Steps, located just off Nerudova, one of the district’s main thoroughfares.

At least an entire day is needed to see everything the castle has to offer. However, if one is short on time and is looking for an abbreviated tour, be sure to put the Old Royal Palace, White Tower, Golden Lane and The Story of Prague Castle on your agenda.

Old Royal Palace is impressive in its bare simplicity. Its main hall is an open and rather dull stone and wood affair brightened by coats of arms, jeweled chandeliers and an intricately woven web of trim that races across its vaulted ceiling. Be sure to step outside onto the hall’s balcony for royal views over the castle’s gardens and stretching well past Old Town.

Golden Lane, running between the Royal Palace and the White Tower, is filled with colorfully painted houses tucked into the castle’s wall. Originally they were home to goldsmiths looking to avoid having to pay the dues required for those living in town. Today these homes sell an assortment of crafts, foods and souvenirs.

The White Tower and its adjacent halls, which run along the back of Golden Lane, were the castle’s source of protection and served at its jail. Within the halls, where archers once guarded the premises from invaders, are replicas of medieval weapons, suits of armor and even an opportunity to test your aim at the crossbow.
The dusty, stale-air filled tower itself, where many prisoners met their untimely deaths, contains replicas of the era’s creatively grotesque torture machines.

The Story of Prague Castle is a fascinating museum that chronicles the history of the complex from B.C. to modern times. Although the castle complex is still home to the Czech Republic’s president, nobility and leaders have occupied it since 3200 BC. Today the castle is the accumulated result of a building spree that transported it through Romanesque, Gothic, Renaissance, Baroque and modern times. Here history is heaped on top of history, burying the ghosts of its collective past with the treasures and bones just now being unearthed from the castle’s most inner vaults.

Within this collection of artifacts unearthed through the castle’s ongoing archeological excavations are the crown jewels of St. King Wenceslas, the skeletal remains of royalty, art works expanding the breadth of art history, and an encyclopedia-worth of information on the cultural evolution of Prague. Also worth the trip is the chance to see exposed sections of the former castles, long buried under the current structures.

For more information on visiting Prague Castle, go to www.hrad.cz. Although the castle grounds are open until midnight, most buildings close by 5pm.

4. Wenceslas Square

Stretching across the expanse of New Town, this former horse market’s modern buildings and art nouveau highlights offers a stark contrast to the city’s otherwise medieval facade. Wenceslas Square is most likely etched into our memories as being the stage for Prague’s Velvet Revolution, which caused the topple of Communist rule in 1989. Today the square stands to honor the past while looking towards the city’s encouraging future.

At the far end of the square is the parliament-like building which houses the National Museum. Inside is an interesting collection pertaining to mostly the natural sciences, although most visitors consider the mocha-colored marble, statute-lined stairway as being the building’s main attraction.

Saddled to his horse, standing just outside the National Museum, is the statute of St. Wenceslas, the patron saint of Bohemia. The area around the statute is considered a traditional meeting place and in fact is where many anti-communist protesters held court. Directly in front of the statute is the Communist Memorial, a testament to the courageous acts of the many victims of Communism’s cruelty.

Besides the memorials, museums and unique architecture, Wenceslas Square is also the place to shop. All of the main brand-named outlets can be found either in the square or within its vicinity.

5. Franz Kafka Museum

Although Franz Kafka once described his native city of Prague as “a dear little mother with claws” who never let him go, today Kafka’s entrapment in Prague is greater than ever. Declaring itself the “City of Kafka”, Prague has associated itself with the author’s now iconic, brooding face. Gift shop shelves are cluttered with Kafka mugs, Kafka books and screen printed Kafka t-shirts. There is a Kafka memorial near the Old-New Synagogue, several Kafka cafés, and a Kafka bust standing guard in the Mercure Hotel’s lobby, located in the office Kafka once worked at as an attorney. And, with the newly opened Franz Kafka Museum, it seems ensured that Kafka will now forever be trapped in what he called the “bird cage” of Prague.

Located near the bottom of the steep Old Castle Stairs, the Franz Kafka Museum is guarded by a ghostly moving, abstract sculpture of two men urinating into a pool. Strange as the entrance may be, this comprehensive museum does an excellent job of capturing both the facts of Kafka’s biography and the creative genius that occupied his mind. Within the museum visitors can traverse Kafka’s life through hallways and corridors enshrouded with shadows, muffled with white noise and distracted by flowing water. Along with rare copies of Kafka’s letters and books, the museum also has displays specifically focused on each of his major works.

Exiting the museum, one comes face to face with a giant black K. Despite the fact that during his life Kafka only thought of escaping, today there is no escape. Franz Kafka now permeates throughout the city of Prague, defining both what the city was and who it has become. Nothing seems to summarize this complicated and shared history better than the poignantly simple yet somehow complex “K” logo of the Franz Kafka Museum.

The Franz Kafka Museum is located at Cihelna 2b and is open daily from 10am to 6pm. More information can be found at, www.kafkamuseum.cz.

6. Pilsner Beer

In describing his country’s marquee beer, Czech Emperor Franz Josef I commented, “It is indeed curious that no brewery has yet succeeded in replicating the distinctive gourmet flavor of the pilsner beer.” Prague, the centerpiece of the golden genre of beer known as pilsner, was built, destroyed, and rebuilt on a foundation of beer.
Therefore, when in Prague, one must sample at least one of its many pints of pilsner. No matter what part of Prague you find yourself in, there are plenty of great places to quench your thirst for a cold Czech beer.

In Old Town

U Zlateho Tygra: A crowded, standing room only, smoke filled dive of a working class bar. Here Czech beer is enjoyed in the most classic tradition. The bar is famous for being the haunt of writer Bohumil Hrabal, a place President Bill Clinton paid homage to, and for serving the best Pilsner Urquel in Prague. (Husova 17, 222-221111, www.uzlatehotygra.cz)

Literarni Kavarna: It may be a bit hard to find as there’s really no sign revealing its hiding behind an arched wooden door, but this intellectual hangout is a great find. The interior’s courtyard is the place to relax, eavesdrop and, most importantly, sample a new variety of beer. (Tynska 6, 420-2-2482-7807)

In The Castle District

U Cerneho Vola: Here’s a concept you cannot refuse: a chance to drink for charity. A portion of all sales goes towards a local school for the blind. The bar also offers a good, local feel and relatively cheap draws. (Loretanske Namesti 1)

Hospuda na Schodech: Conveniently located at the crest of the Radnicke Schody steps, this quaint bar is a cheap pit stop that also offers an outstanding view. (Radnicke Schody 5)

In New Town

U Fleku: Perhaps the world’s most famous beer hall, this sprawling restaurant and brewery is everything a beer hall is suppose to be: crowded, loud and over priced. Yet, one literally cannot say no to the constant onslaught of oncoming mugs filled with caramel-dark U Fleku Lager. (Kremencova 11, 420-224-934-805, www.ufleku.cz)

Pivovarsky Dum and Pivovarsky Klub: Whereas Pivovarsky Dum is the city’s original brewpub and brews Prague’s most original flavors, Pivovarsky Klub, a beer boutique, has over 200 beers for you to choose from. (Pivovarsky Dum: Lipova 15, 420-296-216-666, www.gastroinfo.cz/pivodum; Pivovarsky Klub: Krizikova 17, 420-222-315-777, www.gastroinfo.cz/pivoklub).

The Big Breweries

Staropramen: Located in a working class part of town, this is Prague’s only brewery. It brews an excellent pilsner and a tasty dark variety. Tours are available but must be arranged beforehand. (Nadrazni 84, 420-257-191-402, www.pivovary-staropramen.cz)

7. Gulas

It’s hearty, it’s meaty and it has more carbohydrates than one can count, but Czech Gulas should be a staple in any visitor’s diet. Unlike the goulash most people are accustomed to eating, Gulas is not a pasta dish. In fact, there are no noodles and no tomato sauce present on the plate. Instead, the Czech species consists of juicy strips of beef smothered with a gooey gravy and served over bacon and beer-based dumplings.

Gulas is served in most traditional Czech restaurants, including the many beer halls. U Medvidk, a restaurant and brewery, serves one of the city’s best plates of gulas and at a surprisingly affordable price. (Na Perstyne 7, 420-224-211-916, www.umedvidku.cz).

Other Prague staples include such fried, gravy and bread fares as Smazeny Syr (deep-fried cheese), Utopence (pickled sausages), Pivni Syr (beer cheese), and Veprokendlozelo (pork, dumplings and sauerkraut).

8. Charles Bridge

During the day, crossing the Vltava River via the gothic statue lined Charles Bridge is akin to being a pinball, bouncing your way through obstacles of tourists. This being said, the ideal times to enjoy the suspended cobblestone alleyway of this six hundred year old bridge is during the morning or evening. At these times you can take in the architecture of the bridge’s two bookend towers, the detail of its statues and the beauty of its setting in near solitude.

Starting from the Old Town side of the bridge, one begins by passing through the shadows of Old Town Bridge Tower, a royal-crown capped behemoth of stone and sculpture. Visitors can climb to the top for one of Prague’s most prized views.

While walking across the bridge, one is watched by the eyes of over thirty statues, all depicting saints and other religious figures or events. One of the most famous is the Calvary statue, a depiction of the Crucifixion of Christ holding the words “Holy, Holy, Holy is the Lord of Hosts” written in Hebrew. The Statue of St. John of Nepomuk is recognized by the shiny brass color protruding from the surrounding darkness. Legend has it that rubbing the depiction of the saint diving into the river will bring good luck.

Between the statues are a collection of private art vendors, craft makers and music players. Everything from magic flutes to personal portraits and photographs of Prague can be purchased. Some of the most notable performers are the Dixie-land band known to set up impromptu shows along the bridge’s path. Another most-see is Antonin, a local artist who specializes in painting self-portraits taking the persona of Satan.

9. Museum of Communism

Don’t let this museum’s location next to a Casino and above a McDonald’s or its late-night hours deter you. This is not another gimmick museum along the lines of the Museum of Torture Instruments or Sex Machine Museum. The Museum of Communism is an excellent portrayal of the “dream, reality and nightmare” of the Czech Republic’s communist experience.

The curators of the museum put together a well-researched and comprehensive collection of artifacts that chronicle the rise and fall of Communism. Starting with the end of World War II, the museum ushers one through a timeline that includes Sputnik, Stalin, the Warsaw Pact, the Velvet Revolution and the ultimate crumbling of the system.

Not only does the museum contain in-depth historic information, it also has a wide-ranging collection of memorabilia and other historic artifacts. From bearded busts of Marx to silver cosmonaut space suits, school books, propaganda posters, hammer and cycles, an authentic interrogation room and a graffiti-washed slab of the Berlin Wall, the museum does an excellent job at capturing the philosophy, ideals, culture, life and failures of this fascinating period of Czech history.

The Museum of Communism is located at Na Prikope 10, on the first floor. It is open daily from 9am to 9pm. For more information, call +420 224 212 966 or visit www.museumofcommunism.com.

10. Prague’s Left Bank

Known as The Little Quarter, the arts-orientated and café cluttered Mala Strana is a peaceful stretch of green running along the Vltava River, just under Charles Bridge. Within the solitude of this neighborhood one can enjoy the hippie-created John Lennon Wall, Kampa Park and its galleries, and the lush hill that is Petrin Park.

Located within walking distance of Prague’s main attractions while at the same time retaining its “off-the-beaten-track” charm, Mala Strana is an ideal place to call home while in Prague. The crème-de-le-crème hotel of this neighborhood is the Mandarin Oriental. The Mandarin Oriental Hotel Prague stands out from other chain hotels in that it excels in blending into its historic surrounds by creating a modern, luxury hotel within the structure of an old baroque and renaissance Dominican abbey.

The hotel’s rooms are of two general designs: the baroque, with grand arches and exposed wooden beams, and the renaissance, with its long, geometrical halls speckled with hints of frescos worn away with time. Each room is characterized by a unique touch of original abbey trimmings and unearthed artifacts.

The hotel has one main restaurant, a café and several bars. Essensia, serving both Asian and international fare, is located within several adjoining rooms stretching along an arched renaissance hallway highlighted with Asian inspired wall hangings. Afternoon tea is offered in the comfortable, vaulted ceiling and baroque-styled Monastery Lounge, while drinks can be shared in the ultra-cool yet highly sophisticated atmosphere of Barego, a glass and mirror cocktail lounge. The wine cellar, located down in the musty stone interior of the abbey’s floors, is available for private dinners and wine tastings.

The real treat here is the spa, located on the far side of the inner garden. The reception area encompasses the recess of the abbey’s chapel and contains a glass floor revealing the structure’s original foundations. The spa utilizes a holistic approach with an Asian twist. There are seven treatment rooms, two specifically for couples, making the hotel and spa an ideal romantic, urban retreat from the non-stop action of Prague.

The Mandarin Oriental is located at Nebovidska 459/1. For more information, call +420 233-088-888 or visit www.mandarinoriental.com/prague.

Nicholas J. Klenske is a freelance writer living in Brussels, Belgium. His work has appeared in The Milwaukee Journal Sentinel, New Haven Advocate and GoNomad.com. Contact him through www.KlenskeInk.com.

A Few Travel Writing Tips

2007-11-19T07:03:00.000-08:00

Here’s the bad news: you’re not going to turn into a travel writer overnight. But here’s the good news: by following some basic travel writing tips, you can get on your way to becoming a freelance travel writer.

To get you started, keep in mind these travel writing tips:

- A travel writer has to travel…a lot. But traveling does not mean you have to go clear around the world. Often times the very best stories are right around the corner. Explore your neighborhood and town with the mindset of a freelance travel writer- Chances are you’ll be surprised with the travel stories that emerge.

- Write Write Write. Being a travel writer is like any other craft: it takes practice. Write a blog, write a column, write a diary, write whatever comes to mind- Just make sure you keep writing.

- And when you’re not writing, you should be reading. The best way to develop your travel writing skills is to read other travel writing. Maybe you have a favorite travel writer? When you read his or her stuff, ask yourself why they are your favorite travel writer. It’s also beneficial to read up on the trade, including the numerous books on the market about how to become a travel writer.

- Research before you write. Whether its researching a destination or researching a market, one of the most important tasks of the travel writer is conducting good research.

Market Research: The Key to Becoming a Travel Writer

2007-11-15T01:00:00.000-08:00

Becoming a travel writer involves much more than simply going on a trip and writing about it. In fact, the travel writer probably spends the majority of their time sitting at a desk, staring at a computer, and researching destinations and writing markets than they do exploring and writing about unique places and travel destinations.

One of the keys to becoming a travel writer is to study the writing markets so your travel writing is sellable. As you continue to grow as a travel writer, you will begin to amass a database of travel writing markets. To help you along your way to becoming a travel writer, here are a few markets that are always looking to add a new travel writer to their list of authors. Be sure to check back soon for Klenske, Ink’s Complete Guide to Travel Writing Markets!

Go Nomad: This travel website is an excellent source for both travel information and travel booking. Further, it’s an excellent place to get your start as a travel writer.

Go World Travel: An online e-zine featuring travel writing from the world over. All work is done on speculation and the editors tend to prefer you to submit completed manuscripts instead of queries.

Live Life Travel: Combination travel website and travel newsletter. Look at the travel writing editorial calendar before querying.

Becoming a Travel Writer with Travel Guidebooks

2007-11-11T23:03:00.000-08:00

There are many ways to become a travel writer. The key to becoming a travel writer is to simply do some travel writing. Since travel writing takes many forms- from travel blogging and personal travel websites to magazine articles and hotel reviews- there are many options for becoming a travel writer. One of the best areas for travel writing is the travel guidebook.

Did you know that there are over 350 different travel guidebook publishers out there? Further, each publisher publishes numerous guidebook titles. What that means is if you want to become a travel writer, doing guidebook travel writing is one potential place to start. As an added bonus, if you are just starting out as a travel writer, you can gain important travel writing experience by updating an existing travel guidebook.

Travel writing for guidebooks is an excellent way to become a travel writer. If you know of an interesting location that others enjoy visiting, chances are there’s a market for a guidebook there. So the first step in travel writing for guidebooks is to come up with a guidebook idea. Once you have an idea, research the market to see if a guidebook (or guidebooks) already exist(s) on the topic. If they do, how will you make your travel writing different from what’s already on the market? Next, draft a book proposal and send it out to a potential publisher. (More to come on this in future postings). If a publisher is interested, they will offer you a travel writing contract. Once the travel writing contract is signed, the only thing left is to start your travel writing.

So What's This Blog All About?

2007-11-05T06:53:00.000-08:00

So what’s this blog all about?

It’s about travel, it’s about writing and, more often than not, its about travel writing. This blog takes a broad approach to these topics, offering the reader advice and information on a bit of everything. However, the main focus of this blog is on travel writing, particularly on how to become a travel writer. Unlike other travel writing blogs, this travel writing blog will focus on the realities of both becoming and being a travel writer.

It isn’t easy to become a travel writer and, even after you become a travel writer, it’s still not easy. Being a travel writer, when done professionally, is a job. And like any job, travel writing has its fair share of positives and negatives, ups and downs. For instance, if your job is to be a freelance travel writer and for vacation you tend to travel, does that mean that a travel writer never gets to take a vacation?

To learn the answer to this question and many more travel writing related issues, please check back often. Better yet, mark this page as one of your favorites.

Coming Soon!

2007-10-25T15:00:00.000-07:00

Check back soon for the latest news on travel, writing, and travel writing. But why wait? You can go to Klenske, Ink. now.