Commercial Law book

Saving the World at Work or 1897 Sears Roebuck Co Catalogue

2009-12-06T03:43:00.000-08:00

Saving the World at Work: What Companies and Individuals Can Do to Go Beyond Making a Profit to Making a Difference

Author: Tim Sanders

Even the actions of a single person can help to change the world. How? Through simple acts of leadership and compassion. Open up this book, and discover the true stories of people whose actions have caused a chain reaction at work and in their communities. Among them:
A manager who gives an employee some supportive praise, and as a result literally saves his life (page 231).

A small group of bank tellers who spearhead a movement to raise millions of dollars for breast cancer, making it the biggest fundraiser in North America, and enhancing their company’s reputation (page 213).

A sales manager who gets a copy of a groundbreaking book that leads to a transformation of the company’s operations. As a result, hundreds of millions of pounds of carpet waste avoid the landfill, and the company sparks a revolution in its industry (page 12).

A “responsibility revolution” is shaking up corporate America. In this provocative and insightful book, bestselling author Tim Sanders reveals why companies must to go beyond making a profit and start making a difference.

Every one of us, regardless of title or position, can inspire our companies to change the way they do business, helping them to become a positive force for enriching people, communities, and the environment. When this happens, not only do we help save the world, we help save our companies from becoming irrelevant. We also become part of what Sanders calls the Responsibility Revolution.

Companies that don’t participate in this revolution risk becoming obsolete. Today customers, employees, and investors are demanding that companies focus on their socialresponsibilities—not just their bottom lines. Sixty-five percent of American consumers say they would change to brands associated with a good cause if price and quality were equal; 66 percent of recent college graduates will not work for companies with poor social values. And more than sixty million people are willing to pay a premium for socially and environmentally responsible products.

In SAVING THE WORLD AT WORK, Tim Sanders offers concrete suggestions on how all of us can help our companies join the Responsibility Revolution. Drawing on extensive interviews with hundreds of employees and CEOs, and illuminated by countless stories of people who are making a difference in the workplace and in the world, Sanders offers practical advice every individual and company can use to make the world a better place--now and in the future.

Publishers Weekly

The "Responsibility Revolution" is underway, and it's challenging the importance of the bottom line, argues Sanders (Love Is the Killer App), former CSO of Yahoo. Both consumers and employers have turned away from price consciousness to demand that companies make a difference to society through their products, manufacturing methods, environmental efforts and community outreach. According to the author, casual consumers now represent the minority; mindful consumers have brought in a new value system, paying as much attention to a company's environmental and social policies as to its pricing structures. Companies that do not clean up their acts will be left in the dust, losing customers who want their money to go toward good causes and employees who place more importance on green factors and job satisfaction than pay scale. Through success stories like Horst Rechelbacher, the brains behind the ecologically sound cosmetics company Aveda, and Lee Scott's greening of Wal-Mart in 2004, Sanders makes a compelling argument for the necessity for businesses to appeal to their customers' hearts as well as their wallets. (Sept.)

New interesting book: Weird Texas or Ceremony

1897 Sears Roebuck & Co. Catalogue

Author: Skyhorse Publishing

Imagine it’s the end of the nineteenth century, and, with one catalog, you can buy everything from beds and tools to clothing and opium. (Yes, opium.) Not to mention ear trumpets, horse buggies, and Bibles. The 1897 Sears, Roebuck & Co. Catalogue is both a wonderfully fascinating collector’s item and a valuable piece of American history. For every recognizable item included, there are plenty of others guaranteed to confuse or interest 21st century readers—like Bust Cream or Food and Sweet Spirits of Nitre. What was once standard household fare is today a sometimes strange, often funny look at what life was once like for the average American family. It’s amazing to see that a Princely Shirt for Princely Men cost $0.95 or three for $2.75 or that a Complete Violin Outfit (with bow and case) cost only $2.00.

Ordering Instructions     1
Groceries     8
Drug Department     26
Hardware Department     52
Builder's and Hardware Material     100
Refrigerators     118
Bells     120
Cutlery     121
Stoves and Household Utensils     133
Agricultural Implements     162
Tailor Made Men's Clothing     181
Boys' Clothing Department     193
Boots, Shoes, and Rubbers     204
Men's Clothing     228
Hat and Cap Department     250
Trunks     268
Dry Goods Department     272
Ladies' and Girls' Clothing     285
Carpets, Curtains, and Linens     302
Women's Accessories     319
Books and Stationery     348
Watches and Jewelry     374
Silverware     444
Clocks     463
Optical Goods     468
Surveyors' Instruments     473
Thermometers and Electrical Goods     475
Cameras and Equipment     479
Musical Goods Department     497
Sporting Goods     524
Furniture     582
Baby Carriages     628
Sewing Machines     633
Vehicle, Harness, and Saddlery Department     642
What the People Say     694
Index     697

The Dip or How to Read a Financial Report

2009-12-05T02:03:00.000-08:00

The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

Author: Seth Godin

NOTE: The CD edition of this title is a Barnes & Noble Exclusive read by the author.

The old saying is wrong—winners do quit, and quitters do win.

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point—really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip—a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip—they get to the moment of truth and then give up—or they never even find the right Dip to conquer.

Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit—so you can be number one at something else.

Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.

Books about: Market Augmenting Government or Learning Team Skills

How to Read a Financial Report: Wringing Vital Signs Out of the Numbers

Author: John A Tracy CPA

Hidden somewhere among all the numbers in a financial report is vitally important information about where a company has been and where it is going. This is especially relevant in light of the current corporate scandals.
The sixth edition of this bestselling book is designed to help anyone who works with financial reports--but has neither the time nor the need for an in-depth knowledge of accounting--cut through the maze of accounting information to find out what those numbers really mean.

Money Doesnt Grow on Trees or Does This Clutter Make My Butt Look Fat

2009-12-04T00:22:00.000-08:00

Money Doesn't Grow on Trees: A Parent's Guide to Raising Financially Responsible Children

Author: Neale S Godfrey

and/or stickers showing their discounted price. More about bargain books

Does This Clutter Make My Butt Look Fat?: An Easy Plan for Losing Weight and Living More

Author: Peter Walsh

Diets don't work. Why not? Because they focus on what foods we should and shouldn't eat but completely ignore everything else that makes us fat. Look at your own situation: You say you want to lose weight, but you just can't stop indulging. You say you'd exercise more if only you had the time, yet you spend precious hours every night in front of the TV doing what? Munching nutrition-free snacks and drinking supersized beverages.

Peter Walsh, the bestselling author of It's All Too Much: An Easy Plan for Living a Richer Life with Less Stuff, believes that the secret to successfully losing weight is to forget about calorie counting and weekly weigh-ins. Instead you need to focus on how, why, and where you eat. When it comes to clearing clutter (the fat in our homes) it isn't about the stuff itself, it's about the life you want to live. The same is true for losing weight: It's not about the pounds, it's about living the life you deserve in the body you want.

Using his expert techniques honed from years as a clutter expert and organizational consultant on TLC's Clean Sweep, Peter helps you address how the clutter in your kitchen, your pantry, and your home is directly related to the clutter on your body and negatively affects your ability to lead a full and healthy life. This book shows you how to clean up not just the spaces where you eat, but the routines around them: from planning meals and shopping to dinnertime rituals.

Peter knows all the pitfalls and all the excuses. In Does This Clutter Make My Butt Look Fat? he gives you the tools (and courage) you need to get over all your excuses, face the issues, and make the change to a betterlife.

This is not a diet book. This is a book about your life -- about creating the healthy life and body you have always imagined for yourself. Peter helps you kick the food-clutter habit forever. You have only one life. Start living it today.

While America Aged or Bringing out the Best in People

2009-12-02T22:41:00.000-08:00

While America Aged: How Pension Debts Ruined General Motors, Stopped the NYC Subways, Bankrupted San Diego, and Loom as the Next Financial Crisis

Author: Roger Lowenstein

From the bestselling author of Buffett, When Genius Failed, and Origins of the Crash, a wake-up call to the pension and retirement crisis facing America and the road map for a way out

In While America Aged, bestselling author Roger Lowenstein explains how corporations and governments ran up ruinous pension and health-care promises to workers—promises that are now coming due and that will hit America like a tsunami if nothing is done.

Negotiating high benefits means gambling with future finances—and when the farm gets sold out from underneath major corporations or public institutions, it affects all of us, and in ways we might not imagine. With his trademark narrative panache, Lowenstein unravels the truth about how pensions work in America and illuminates the impending crisis. While America Aged is comprised of three fascinating case studies— each an object lesson and a compelling historical saga. The first goes back to the early days of the United Auto Workers and its crusading leader, Walter Reuther, to tell the story of how pensions and health-care obligations destroyed the American auto industry, in particular General Motors.

Lowenstein then shifts the scene to New York City to tell the story of the rise of public pensions and public sector unions through the vehicle of the Communist-led Transport Workers Union. Once again, justifiable benefits were followed by outrageous ones, such as the right to retire at age fifty. The saga reached a dramatic climax in 2005, when workers responded to proposed pension cutbacks with a massive strike that brought New York's subways and buses to a screeching halt days beforeChristmas.

In the concluding episode, Lowenstein visits a metropolis even more reckless in doling out benefits—San Diego. Desperate not to impose higher taxes, city officials in this highly conservative enclave cut a series of deals with unions to short-change the retirement system and use pension funds to run the city. A massive scandal ensued—two mayors resigned, officials were indicted, and San Diego lost its bond rating. Lowenstein warns that the pension wars that erupted in Detroit, New York City, and San Diego are only the first. But he also recognizes that workers are entitled to decent security in their retirement—a critical problem as the country ages. While America Aged explains how we came to this crisis, and it also proposes a way out. Arming readers with knowledge of the consequences of doing nothing, While America Aged, first and foremost, a call to action.

The Washington Post - Phillip Longman

Having struggled for years to make my own writing on pension issues interesting enough for anyone to want to read, I particularly appreciate Lowenstein's use of real people to illustrate the deeper financial issues involved. Even if they sometimes contain too much detail, there is a kind of gripping, slow-motion train wreck quality to the long, sad stories Lowenstein tells about people and institutions in deep denial. And those stories certainly have a clear moral. Boiling it down to its essence on the book's final page, he concludes, "The most effective remedy—in pensions, health care, and even in Social Security—is to banish the credit card. Benefits should not be charged to a future generation; they should be paid for now." Sadly, though, even if we can refrain from borrowing more from our children, we will still bear the dead weight of past borrowing that now falls to us.

The New York Times - Jeff Madrick

as Roger Lowenstein nicely illustrates in While America Aged, the country "is sitting on a retirement time bomb." He is not talking about Social Security, which, he writes, is among the more manageable of future concerns. He is addressing the large-scale failure of America's once-enviable private pension system. Lowenstein is one of the nation's most talented business writers, with a particular ability to make obscure financial issues clear as the morning light.

Publishers Weekly

America's impending pension problem is brutally simple: private companies and governments have pledged to provide retirement income and health care for workers, but have not set aside the money to make good on their promises. Typical accounts of the crisis tend to obfuscate the issue and fixate on laying blame, but Lowenstein (Origins of the Crash) has a refreshing perspective-he tells three fascinating stories in American economic history and situates the current pension problems in the struggle for dignity for workers. Lowenstein regards fixing pensions as a worthy culmination to a century's struggle for justice rather than a painful chore unfairly foisted on the present by the past. Unfortunately, after this incisive and inspiring history lesson, the 10 pages at the end devoted to solutions are too abstract and unoriginal. The book gives the reader lively stories and historical insight, but may disappoint those looking for policy recommendations. (May 5)

Kirkus Reviews

Lowenstein (Origins of the Crash: The Great Bubble and Its Undoing, 2004, etc.) probes a dangerous miscalculation made by American private and public enterprise: laying off responsibility for workers' pensions and retirement health benefits on some unspecified future. As baby boomers move into the retirement mainstream, the former Wall Street Journal columnist warns, the worst is yet to come. Examining how such situations evolved at General Motors, one of capitalism's former crown jewels, and in two of the nation's largest cities, he argues that confrontation-averse executives and pension trustees allowed hardball labor unions threatening crippling strikes to leverage benefit packages that were unsustainable from the beginning. Competitive pressures on the GM side and electoral politics in New York and San Diego also played their part in getting the unions attractive early retirement deals that, when workers began opting for them, brought crushing "future costs" closer than anyone had imagined. The GM story is perhaps the most tragic. In the late '90s, the company found itself with some 180,000 hourly employees on its payroll-and 400,000 retirees. Unable competitively to raise prices, GM cuts its dividend; stockholders, the company's nominal owners, begin to pick up the bill for retirees. In the cases of New York's Transit System workers and San Diego city employees, the same syndrome was made more sordid by political infighting and backroom deals. Others simply buried their heads in the sand. Former New Jersey Governor Christine Whitman, for example, bet that pension-fund investments in a booming stock market would cover unfunded liabilities-then the market went down. Some form of paidnational healthcare is inevitable for the future, says Lowenstein: "Business is global, and U.S. companies compete against foreign-based firms whose home-countries do pick up the tab." Fixing pensions, he notes, will be even tougher, but at minimum Congress needs to regulate 401(k)s, which were "essentially developed in a social and legislative vacuum."A chilling anatomy of one bad decision followed by another-and another. Agent: Melanie Jackson/Melanie Jackson Agency

Book review: Presentations and Public Speaking or The Great Depression

Bringing out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement

Author: Aubrey C Daniels

The classic bestseller on performance management is updated to reflect changes in today's working environment. When an employer needs to know how to gain maximum performance from employees, renowned behavioral psychologist--Aubrey Daniels is the man to consult. What has made Daniels the man with the answers? His ability to apply scientifically based behavioral stimuli to the workplace while making it fun at the same time.

Now Daniels updates his ground-breaking book with the latest and best motivational methods, perfected at such companies as Xerox, 3M, and Kodak. All-new material shows how to: create effective recognition and rewards systems in line with today's employees want; Stimulate innovations and creativity in new and exciting ways;overcome problems associated with poorly educated workers; motivate young employees from the minute they join the workforce.

Aubrey C. Daniels, Ph.D., is the president of Aubrey Daniels & Associates, Inc. (Atlanta, GA), a management consulting firm that helps companies solve problems in productivity, quality, cost, and morale. One of the foremost speakers and writers in the human resources field, he has instituted his performance management system at more than two hundred organizations in the United States, Canada, Mexico, Great Britain, France, and Italy, and has worked closely with such noted clients as 3M, GTE, Rubbermaid, and Honeywell. Dr. Daniels is also the founder and PUblisher of Performance Management magazine.

Preface to the Second Edition.

Preface to the First Edition.

Acknowledgments to the Second Edition.

Acknowledgments to the First Edition.

Part 1. The Perils of Traditional Management.

Fads, Fantasies, and Fixes.

Management by Common Sense Is Not Management at All.

Louder, Longer, Meaner.

Part 2. The Astonishing Power of Positive Reinforcement.

Behavior Is a Function of Its Consequences.

The ABCs of Performance Management.

The High Price of Negative Reinforcement.

Capturing Discretionary Effort Through Positive Reinforcement.

Decreasing Behavior - Intentionally or Otherwise.

Effective Delivery of Reinforcement.

Part 3. The Scientific Approach to Leadership.

Pinpoint Precision.

The Effective Use of Measurement.

Performance Feedback.

A Model for Problem Solving.

Part 4. Turning Good Intentions into High Performance.

Goal Setting to Shape Behavior.

The Missing Link in Quality.

Teams and Empowerment.

Turning Downsizing into Rightsizing.

Compensation and Performance Appraisal.

Part 5: Revitalizing the Workplace.

Performance Management: The Executive Function.

Accelerated Learning: Teaching More with Less.

Increasing Creativity and Managing Change.

Managing the Nintendo Generation and Beyond.

Thank God It's Monday - Celebrating Work.

Epilogue.

References.

Index.

Jim Cramers Real Money or Egonomics

2009-12-01T21:01:00.000-08:00

Jim Cramer's Real Money: Sane Investing in an Insane World

Author: James J Cramer

How do we find hot stocks without getting burned? How do we fatten our portfolios and stay financially healthy? Former hedge-fund manager and longtime Wall Street commentator Jim Cramer explains how to invest wisely in chaotic times, and he does so in plain English in a style that is as much fun as investing is -- or should be, when it's done right.

For starters, Cramer recommends devoting a portion of your assets to speculation. Everyone wants to find the big winners that can bring outsized gains, and Cramer explains how to allocate your portfolio so that you can afford to take this kind of risk wisely. He explains why "buy and hold" is a losing philosophy: For Cramer, it's "buy and homework." If you can't spend an hour a week researching each of your stocks, then you should hand off your portfolio to a mutual fund -- and Cramer identifies the very few mutual funds that he'd recommend.

Cramer reveals his Ten Commandments of Trading (Commandment #5: Tips are for waiters). He explains why he's not afraid to compare investing to gambling (and tells you which book on gambling you should read to become a better investor). He discloses his Twenty-Five Rules of Investing (Rule #4: Look for broken stocks, not broken companies).

Cramer shows how to compare stock prices in a way that you can understand, how to spot market tops and bottoms, how to know when to sell, how to rotate among cyclical stocks to catch the big moves, and much more. Jim Cramer's Real Money is filled with insider advice that really works, information that Cramer himself used to make millions during his fourteen-year career on Wall Street.

Written in Cramer's distinctive turbocharged style,this is every investor's guide to what you really must know to make big money in the stock market.

Publishers Weekly

After telling the story of his own trading days in Confessions of a Street Addict, Cramer appeases fans hoping for advice on how to duplicate his success with their own investment portfolios. But not without some strong caveats: his approach requires devoting at least an hour a week to educating yourself about each stock you own. But since most pros are "rank amateurs themselves," anyone willing to do the work should consider getting in. Cramer breaks down the fundamentals of his investment approach, built on the twin principles of diversification and speculation: while most of your portfolio should contain reliables like oil, financials and blue-chip companies, 20% percent of your money should go toward a slightly riskier bet on a company's future ("owning a stock is a bet on the future, not the past"). He also explains techniques for figuring out when to buy rock bottom stocks and sell the ones that have hit their peaks. Cramer drills his main points over and over, which can get repetitive on the anecdotal level but reinforces the simplicity of his message: investing is for anybody willing to put the time into learning how to do it right. His enthusiasm should prove inspiring, and even investors on the wrong side of Wall Street's recent shakeups may find the courage to get back in the game. Either way, Cramer's radio, TV and print platforms are sure to make this one another hit. Agent, Suzanne Gluck at William Morris. (Apr. 5) Copyright 2005 Reed Business Information.

Dale Farris - Library Journal

Cramer, author of Confessions of a Street Addictand Jim Cramer's Mad Money, among other books, and cohost of CNBC's Kudlow & Cramer, made hundreds of millions of dollars for investors while managing money for 38 of the world's wealthiest families. He applied his investment skills to his currently successful CNBC Mad Moneyprogram, which features Cramer's now familiar antics, unusual sound effects, and savvy investment advice. While Confessionstold the story of his early trading days, Cramer now helps listeners learn how to duplicate his success with their own portfolios, how to become really rich, not just make ends meet. He explains commonsense principles that enabled him to establish his financial success and makes it clear that investing is for anyone willing to devote at least one hour a week to learning how to do it right. Explaining his two fundamental principles of diversification and speculation while focusing a portfolio on tested reliables such as oil, financials, and blue-chip companies, he suggests allowing 20 percent of investment funds for riskier bets on the future of companies ("owning a stock is a bet on the future"). He also covers techniques for figuring out when to buy rock-bottom stocks and when to sell the ones that have hit their peak. He divulges how to make money in speculation, reveals his Ten Commandments of Trading, and discloses his Twenty-Five Rules of Investing. Cramer's infectious enthusiasm, his plain-speaking approach, his personal success story, and his always entertaining and thoroughly committed narration will inspire listeners as much as his television persona. While this solid material covers similarfinancial investment advice already on the shelves, Cramer's extensive TV, radio, and print notoriety will make this a certainty for all public libraries. Note that the CD contains additional text and graphic files that can be printed for reference. Highly recommended for larger public libraries and university libraries supporting a business curriculum.

Library Journal

Egonomics: What Makes Ego Our Greatest Asset (or Most Expensive Liability)

Author: Dave Marcum

and/or stickers showing their discounted price. More about bargain books

Ego and the bottom line: why managing the power of ego is the first priority of business     1
The ego balance sheet: the four early warning signs that ego is costing your company, and the three principles of egonomics that turn it around     21
Early warning sign 1-being comparative: how being too competitive can make us less competitive     38
Early warning sign 2-being defensive: the difference between defending ideas and being defensive     55
Early warning sign 3-showcasing brilliance: how intelligence and talent can keep the best ideas from winning     74
Early warning sign 4-seeking acceptance: how our desire for respect and recognition gets in our way     89
Humility: opening minds and creating opportunity for change     100
Humility, part II: intensity and intent: using humility as a bridge to turn silence or argument into vigorous debate     137
Curiosity: how different types of curiosity unlock our minds and conversations     168
Veracity: how to make the undiscussables discussable, and closing the gap between what we think is going on and what's really going on     199
Appendix     229
Notes     235
Acknowledgments     249
Index     251

Unconventional Success or Creating a World without Poverty

2009-11-30T19:20:00.000-08:00

Unconventional Success: A Fundamental Approach to Personal Investment

Author: David F Swensen

The bestselling author of Pioneering Portfolio Management, the definitive template for institutional fund management, returns with a book that shows individual investors how to manage their financial assets.

In Unconventional Success, investment legend David F. Swensen offers incontrovertible evidence that the for-profit mutual-fund industry consistently fails the average investor. From excessive management fees to the frequent "churning" of portfolios, the relentless pursuit of profits by mutual-fund management companies harms individual clients. Perhaps most destructive of all are the hidden schemes that limit investor choice and reduce returns, including "pay-to-play" product-placement fees, stale-price trading scams, soft-dollar kickbacks, and 12b-1 distribution charges.

Even if investors manage to emerge unscathed from an encounter with the profit-seeking mutual-fund industry, individuals face the likelihood of self-inflicted pain. The common practice of selling losers and buying winners (and doing both too often) damages portfolio returns and increases tax liabilities, delivering a one-two punch to investor aspirations.

In short: Nearly insurmountable hurdles confront ordinary investors.

Swensen's solution? A contrarian investment alternative that promotes well-diversified, equity-oriented, "market-mimicking" portfolios that reward investors who exhibit the courage to stay the course. Swensen suggests implementing his nonconformist proposal with investor-friendly, not-for-profit investment companies such as Vanguard and TIAA-CREF. By avoiding actively managed funds and employing client-oriented mutual-fund managers, investors create the preconditionsfor investment success.

Bottom line? Unconventional Success provides the guidance and financial know-how for improving the personal investor's financial future.

1	Sources of return	9
Pt. 1	Asset allocation
2	Core asset classes	35
3	Portfolio construction	81
4	Non-core asset classes	92
Pt. 2	Market timing
5	Chasing performance	153
6	Rebalancing	183
Pt. 3	Security selection
7	The performance deficit of mutual funds	208
8	Obvious sources of mutual-fund failure	220
9	Hidden causes of poor mutual-fund performance	270
10	Winning the active-management game	295
11	The exchange-traded fund alternative	313
12	Failure of for-profit mutual funds	341
App. 1	Measuring investment gains and losses	367
App. 2	The Arnott, Berkin, and Ye study of mutual-fund returns	369

Book about: Earth or The Real Price of Everything

Creating a World without Poverty

Author: Muhammad Yunus

In the last two decades, free markets have swept the globe, bringing with them enormous potential for positive change. But traditional capitalism cannot solve problems like inequality and poverty, because it is hampered by a narrow view of human nature in which people are one-dimensional beings concerned only with profit.

In fact, human beings have many other drives and passions, including the spiritual, the social, and the altruistic. Welcome to the world of social business, where the creative vision of the entrepreneur is applied to today's most serious problems: feeding the poor, housing the homeless, healing the sick, and protecting the planet.

Creating a World Without Poverty tells the stories of some of the earliest examples of social businesses, including Yunus's own Grameen Bank. It reveals the next phase in a hopeful economic and social revolution that is already under way—and in the worldwide effort to eliminate poverty by unleashing the productive energy of every human being.

Scotland on Sunday

(I)n Creating A World Without Poverty, Nobel Peace Prize winner Muhammad Yunus argues convincingly that social business is an achievable way of exploiting capitalism to help the poor. Yunus moves the debate beyond the tired argument that the rich should simply donate to those less privileged, and demonstrates that the free market can in fact be used to the advantage of the less well off…This book is a must-read for policymakers or philanthropists, and its conversational style and straightforward logic also make it appealing to the layperson.

BusinessWeek

an inspiring volume, full of practical information for people who are motivated to try out his ideas.

Winnipeg Free Press

In this excellent work of popular economics, he tells the story of how he came to the idea and the impressive results it has generated.

Bookseller

The influential economist and winner of the 2006 Nobel Peace Prize outlines his vision for a new business model that combines the power of of free markets with the quest for a more humane world. Includes stories of companies that are already doing social business.

Publishers Weekly

Economics professor Yunus claims he "originally became involved in the poverty issue not as a policy-maker, scholar, or researcher, but because poverty was all around me." With these words he stopped teaching "elegant theories" and began lending small amounts of money, $40 or less, without collateral, to the poorest women in the world. Thirty-three years later, the Grameen Bank has helped seven million people live better lives building businesses to serve the poor. The bank is solidly profitable, with a 98.6% repayment rate. It inspired the micro-credit movement, which has helped 100 million of the poorest people in the world escape poverty and earned Yunus (Banker to the Poor) a Nobel Peace prize. This volume efficiently recounts the story of microcredit, then discusses "Social Business," organizations designed to help people while turning profits. French food giant Danone's partnership to market yogurt in Bangladesh is described in detail, along with 25 other businesses that operate under the Grameen banner. Infused with entrepreneurial spirit and the excitement of a worthy challenge, this book is the opposite of pessimistic recitals of intractable poverty's horrors. (Jan.)

Leading and Managing in Nursing or Andrew Carnegie

2009-11-29T17:39:00.000-08:00

Leading and Managing in Nursing

Author: Patricia S Yoder Wis

Elsevier's #1 nursing management text, Leading and Managing in Nursing, 4th Edition, offers an innovative approach by merging theory, research, and practical application in key leadership and management areas. It is organized around issues that are central to the success of professional nurses in today's constantly changing healthcare environment including consumer relationships, cultural diversity, and communication. This 4th edition is thoroughly updated and revised to better prepare students for the nursing leadership and management issues of today and tomorrow.

Each chapter opens with The Challenge, a contemporary nurse's real-world concern related to the chapter's focus that encourages readers to think about what they would do in a similar situation. Possible answers are discussed in The Solution at the end of each chapter.

Every chapter contains numbered exercises that provide experiential reinforcement of key leading and managing skills and challenge students to think critically about concepts in the text to apply them to real-life situations.

Research and Literature Perspective boxes summarize articles of interest and point out their relevance and applicability to practice.

Theory Boxes highlight and summarize pertinent theoretical concepts reinforcing key points of chapter content as a quick reference for students.

Objectives articulate the chapter's learning goals, which are typically at the application level or higher.

Questions to Consider stimulate learners to think about their personal viewpoint or experience with the topics and issues discussed in the chapter.

The Application Activity section is a built-in,perforated tool to help students self-assess and evaluate their learning and understanding of the content in the text.

The vivid full-color chapter opener photographs and other photographs throughout the text help convey each chapter's key message while providing a glimpse into the real world of nursing.

New chapters on Translating Research into Practice and Thriving for the Future emphasize the importance of research in nursing, as well as the potential for growth into leadership roles as a nurse.

The table of contents has been reorganized to consolidate core concepts, resources, change, and interpersonal and personal skills.

Connie J. Rowles

This book contains content usually covered in leadership and management texts. The prior edition of the text was published in 1995. The purpose of the text from the editorr's point of view is to " . . .fill a need for a text that focuses on the nursing leadership and management issues of today and tomorrow in a totally new way." This book is definitely needed and most certainly meets the authors' objectives. The main audience, as stated by the editor, is the baccalaureate level nursing student. The editor is well-credentialed. In addition to content areas usually incorporated into leadership and management texts, this book also includes chapters on consumer relations and cultural diversity in the workplace. It includes many items to assist in student learning, including an extensive glossary, research and literature perspectives, theory boxes, manager's challenges, highlighted areas for important content, chapter objectives, and checklists. Color is used throughout to identify many of these areas. Inclusion of a student workbook with this text is a major positive addition to the prior edition. The workbook contains individual and group exercises that should help encourage student interaction. Videotapes and an instructor's resource manual are also available. No obvious shortcomings were noted. This is an excellent text, which is vastly improved over the prior edition. There are many strong graphic and organizational techniques that should stimulate student interest and learning. This text should definitely facilitate student learning more than other texts available that cover much the same material.

Doody Review Services

Reviewer: Connie J. Rowles, RN, DSN (Indiana University School of Nursing)
Description: This book contains content usually covered in leadership and management texts. The prior edition of the text was published in 1995.
Purpose: The purpose of the text from the editorr's point of view is to " . . .fill a need for a text that focuses on the nursing leadership and management issues of today and tomorrow in a totally new way." This book is definitely needed and most certainly meets the authors' objectives.
Audience: The main audience, as stated by the editor, is the baccalaureate level nursing student. The editor is well-credentialed.
Features: In addition to content areas usually incorporated into leadership and management texts, this book also includes chapters on consumer relations and cultural diversity in the workplace. It includes many items to assist in student learning, including an extensive glossary, research and literature perspectives, theory boxes, manager's challenges, highlighted areas for important content, chapter objectives, and checklists. Color is used throughout to identify many of these areas. Inclusion of a student workbook with this text is a major positive addition to the prior edition. The workbook contains individual and group exercises that should help encourage student interaction. Videotapes and an instructor's resource manual are also available. No obvious shortcomings were noted.
Assessment: This is an excellent text, which is vastly improved over the prior edition. There are many strong graphic and organizational techniques that should stimulate student interest and learning. This text should definitely facilitate student learning more than other texts available that cover much the same material.

Rating

5 Stars! from Doody

New interesting book: Starfish and the Spider or The Richest Man Who Ever Lived

Andrew Carnegie

Author: David Nasaw

and/or stickers showing their discounted price. More about bargain books

Economic Facts and Fallacies or Seven Spiritual Laws Success

2009-11-28T15:59:00.000-08:00

Economic Facts and Fallacies

Author: Thomas Sowell

From one of America's most distinguished economists, a short, brilliant and revelatory book: the fundamental ideas people most commonly get wrong about economics, and how to think about the subject better.

Economic Facts and Fallacies exposes some of the most popular fallacies about economic issues-and does so in a lively manner and without requiring any prior knowledge of economics by the readers. These fallacies include many beliefs widely disseminated in the media and by politicians, such as fallacies about urban problems, income differences, male-female economic differences, as well as economics fallacies about academia, about race, and about Third World countries.

One of the themes of Economic Facts and Fallacies is that fallacies are not simply crazy ideas but in fact have a certain plausibility that gives them their staying power-and makes careful examination of their flaws both necessary and important, as well as sometimes humorous.

Written in the easy to follow style of the author's Basic Economics, this latest book is able to go into greater depth, with real world examples, on specific issues.

Publishers Weekly

The heart of the matter for Thomas Sowell (Basic Economics) is to ask, "What are the facts?" In his latest book, economist Sowell examines numerous misconceptions about life and economics. Sowell writes like an exacting scholar, but his arguments, which rely on economic analyses primarily, may suffer from oversimplification. Sowell argues that zoning restrictions and rent-control policies hurt those whom they're meant to help; intones that women earn less than men because they are far less likely than men to choose occupations that require very long hours; believes tenure helps neither students nor professors; demonstrates that even the poor have successfully moved up economically; tackles fallacies about race in America; and aims to convince that "there is nothing baffling or morally wrong about the fact that different nations have different per capita incomes." He falters in his chapter on the academy, when he becomes an advocate rather than an observer, and oddly neglects the individual choice available to students. Sowell's purpose is to teach readers to "examine [their] beliefs more closely and more analytically," and the conclusions he draws are certain to inspire rigorous debate. This readable volume is a useful primer exposing how economics relates to the social issues that affect our country. (Jan.)

Seven Spiritual Laws Success: A Practical Guide to the Fulfillment of Your Dreams

Author: Deepak Chopra

Based on natural laws which govern all of creation, this book shatters the myth that success is the result of hard work, exacting plans, or driving ambition. In The Seven Spiritual Laws of Success, Deepak Chopra offers a life-altering perspective on the attainment of success: Once we understand our true nature and learn to live in harmony with natural law, a sense of well-being, good health, fulfilling relationships, energy and enthusiasm for life, and material abundance will spring forth easily and effortlessly. Filled with timeless wisdom and practical steps you can apply right away, this is a book you will want to read and refer to again and again.

Objective Based Safety Training or Capitalism and Modernity

2009-02-17T14:04:00.000-08:00

Objective-Based Safety Training

Author: Kenneth L Miller

What are the four major areas always in the safety practitioner's mind? Preventing injuries - preventing catastrophic losses - protecting the organization from regulatory problems - and showing value to the organization. This book prepares the safety management practitioner for training in a diverse workforce while creating a program that meets the specific needs of a client or corporation. It evaluates the barriers that a trainer may encounter and offers techniques to overcome them. This book will assist the trainer to create a training program which is geared towards adult learning. Showing that training is hitting the mark through behavioral change supports the overall organization's goals.

Booknews

For safety training programs to be perceived as value-added assets, professionals must mesh safe workplace objectives with bottom-line organizational culture (Part one). In Part two, training expert Miller details how to assess the company's needs; match training methods with these needs, learning theory, and regulatory requirements; and empower employees through self- directed work teams. Part three focuses on evaluation, risk assessment, and "the good, bad, and the ugly" of the field. Annotation c. by Book News, Inc., Portland, Or.

New interesting book: Thanks or Flipcook Baking

Capitalism and Modernity: An Excursus on Marx and Weber

Author: Derek Sayer

The nature of modernity, and its connection with capitalism, are questions at the heart of contemporary sociological debate. In Capitalism and Modernity, Derek Sayer critically re-examines the answers given by two of the greatest social theorists of capitalism, Karl Marx and Max Weber. He provides a fresh reading of both men's work, and breaks new ground in showing the remarkable relevance of their thought to the modern condition. From behind the well-worn stereotypes of "the Marx-Weber debate" emerges a disturbing critique of modern sociality, subjectivity, and power which has lost none of its intellectual force or moral relevance.

Clearly and compellingly written, Capitalism and Modernity is a major work of original scholarship. As an authoritative yet accessible commentary on a debate central to modern sociology and politics, this work is likely to become a seminal text in social theory.

Preventing Corporate Embezzlement or Fascist Italy and Nazi Germany

2009-02-16T12:23:00.000-08:00

Preventing Corporate Embezzlement

Author: Paul Shaw

Internal loss is one of the most costly forms of loss. Embezzlement is one of the least detected and prosecuted forms of internal theft. Preventing Corporate Embezzlement is a professional reference that offers solutions. Managers, auditors and others charged with protecting assets must achieve a heightened awareness of embezzlement. They need to recognize and understand the opportunities, methods, and varieties of embezzlement, as well as establish internal controls that will prevent and detect embezzlement.

Practical tool for detecting and combatting embezzlement: checklists, forms and evaluations Offers how-to advice on avoiding lawsuits by practicing preventive law Lists further resources, publications and directories on embezzlement, internal controls and security, risk management, insurance, auditors, and security services and equipment

Fascist Italy and Nazi Germany: Comparisons and Contrasts

Author: Richard Bessel

Can Fascist Italy and Nazi Germany be compared? This collaborative volume explores the parallels and contrasts between the two regimes. Its ten essays examine the rise of the Fascist and Nazi movements; the relation of the regimes to workers, women, and war; and how the regimes may be viewed in a long-term perspective. The essays take stock of recent research, advance fresh theories about the histories of Nazism and Fascism, and provide a basis for informed comparison of two regimes central to twentieth-century history.

Integral Logistics Management or Operations Research Models and Methods

2009-02-15T10:42:00.000-08:00

Integral Logistics Management: Planning and Control of Comprehensive Business Processes

Author: Paul Schonsleben

In today's global economy, small to medium-sized companies increasingly depend on computer-aided planning and control. And rightly so, for the large amounts of data these tasks involve cannot be handled quickly - and accurately - enough by other methods. The success of magic formulas, catchwords, and simplifying theories in logistics management depends upon the people using them.

An exhaustive understanding of logistics forms the basis of this book. It emphasizes integral analysis and design covering logistics networks through the entire production process to the end user and back again. The author examines business objectives and methods in detail. Along with the familiar concepts of production planning and control systems, he discusses the integration of planning and control in research and development.

Integral Logistics Management: Planning and Control of Comprehensive Business Processes provides a comprehensive understanding of logistics. The book handles both classical and novel approaches to nonrepetitive (one-of-a-kind) production.

You will find not only the most recent trends in supply chain management, virtual organizations, and agile companies, but also the concepts of Just-In-Time (JIT) Enterprise Resource Planning (ERP), and Materials Resource Planning II (MRP II).

Operations Research Models and Methods

Author: Paul A Jensen

In a rapidly developing field like Operations Research, its easy to get overwhelmed by the variety of topics and analytic techniques. Paul Jensen and Jonathan Bard help you master the expensive field by focusing on the fundamental models and methodologies underlying the practice of Operations Research.

Bridging the gap between theory and practice, the authors presents the quantitative tools and models most important to understanding modern operations research. You'll come to appreciate the power of OR techniques in solving real-world problems and applications in your own field. You'll learn how to translate complex situations into mathematical models, solve models and turn models into solutions. A CD (included free, inside the cover) contains advanced topics, as well as robust, yet easy-to-use, Excel add-ins that support the methods discussed in the text.

Features*Divide each subject into methods and models, giving you greater flexibility in how you approach the material.
*Concise and focused presentation highlights central ideas. The first CD includes advanced topics and applications.
*Excel add-ins on the accompanying CD will help you solve almost all of the problems and exercises in the book.
*Many examples throughout the text will help you better understand mathematical material.
*Trial versions of software on the CD allow you to use some of the commercial tools available to OR practitioners. These include Premium Solver for Education from Frontline Systems, Inc., MPL Modeling System from Maximal Software, Inc., and the Extended Simulation System from Imagine That, Inc.
*A comprehensive website for the book offers step-by-step procedures for manyof the methods discussed in the book.

1	Problem Solving with Operations Research	1
2	Linear Programming Models	17
3	Linear Programming Methods	56
4	Sensitivity Analysis, Duality, and Interior Point Methods	111
5	Network Flow Programming Models	146
6	Network Flow Programming Methods	182
7	Integer Programming Models	223
8	Integer Programming Methods	266
9	Nonlinear Programming Models	315
10	Nonlinear Programming Methods	359
11	Models for Stochastic Processes	409
12	Discrete-Time Markov Chains	427
13	Mathematics of Discrete-Time Markov Chains	466
14	Continuous-Time Markov Chains	493
15	Mathematics of Continuous-Time Markov Chains	526
16	Queuing Models	550
17	Queuing Networks and Decision Models	586
18	Simulation	614
	Index	669

Mexican Politics or Economics of Buiness Policy

2009-02-14T09:01:00.000-08:00

Mexican Politics: The Dynamics of Change

Author: Howard Handelman

MEXICAN POLITICS traces the historical development of Mexico's political system and analyzes U.S./Mexico relations, highlighting Mexico's importance to the U.S. Current events such as the NAFTA accord, the Chiapas uprising, the economic crisis of 1994, and the downfall of a former president are explored in context.

Preface. Map. 1. Mexico: The Ongoing Crisis. 2. The Origins of Modern Mexico. 3. The Structure of Government. 4. Elections and the Party System. 5. Interest Groups and Popular Protest. 6. Mexico's Changing Political Economy. 7. Mexico and the United States. 8. Prospects for the Future. Acronyms. Bibliography. Index.

Books about: The Bacteria Menace or Pocket Herbal Reference

Economics of Buiness Policy

Author: Anindya Sen

This book using tools of industrial organization and business policy comprehensively examines how a firm can maximize short and long term gains for its stakeholders. This volume may be described as a book on industrial organization with a business policy perspective.

An Introduction to Writing for Electronic Media or Crisis of Argentine Capitalism

2009-02-13T07:20:00.000-08:00

An Introduction to Writing for Electronic Media: Scriptwriting Essentials Across the Genres

Author: Robert B Musburger

"Wonderfully practical....just what every media writer needs."
Christopher H. Sterling George Washington University

* Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film & video productions

* Outlines the key skills needed for a successful media writing career

The demand for quality and knowledgeable multi-platform writing is always in high demand. An Introduction to Writing for Electronic Media presents a survey of the many types of electronic media you can write for, and explains how to do it.

Musburger focuses on the skills you need to write for animation versus radio or television news versus corporate training. Sample scripts help you learn by example while modeling your own scripts. Production files illustrate the integral role writers' play in the production process, and individual movie frames allow you compare these to the real scripts.

Armed with the skills developed in this book, a media writer can apply for a variety of positions in newsrooms, advertising firms, motion pictures or animation studios, as well as local and national cable operations.

Robert B. Musburger, Ph.D., is Professor Emeritus and former Director of the School of Communication, University of Houston, USA. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer. Musburger has received numerous awards for his video work and teaching and he continues to work in electronic media with his Seattle, WA,. consulting firm, Musburger Media Services.

"[An] authoritative and clearly written description of theprocesses involved in writing for film, radio and television production."
Raymond Fielding, Dean Emeritus Florida State University

*Provides you with an overview of the different types of media they might write for
*Sample scripts illustrate the various approaches to conveying information
*Outlines the key skills needed for a successful media writing career

Preface     xiii
Acknowledgments     xv
Getting Started: Loading the Application and Sharpening the Pencil     1
Introduction     1
Background     1
Script Variations     11
Media Differences     11
Basic Writing Skills     13
Language of Discrimination     25
The Law and Censorship     27
The Audience and Distribution     30
Summary     32
Be Sure To...     32
Exercises     32
Additional Sources     33
Media Production for Writers     35
Introduction     35
Writer's Relationship with Production     36
What Is Production?     37
Why Production for Writers?     38
The Language of Production     39
Video Production Techniques     45
Audio Production Techniques     48
Digital and Web Production Techniques     49
Summary     50
Be Sure To...     50
Exercises     51
Additional Sources     51
Spots: Public Service Announcements, Program Promotions, and Commercials     53
Introduction     53
Background     54
Public Service Announcements     56
Promotional Announcements     57
Commercial Announcements     58
Audience Analysis     60
Ethics     64
The Law     66
Writing Spot Copy     74
Copywriting     77
Copy Formatting     81
Instructions for Dual-Column Format Using Microsoft Word     82
Instructions for Single-Column Format Using Microsoft Word     85
Production Values     89
Summary     90
Be Sure To...     91
Exercises     91
Additional Sources     92
News     93
Introduction     93
The Fourth Estate     94
Print Newswriting Basics     94
Electronic Newswriting Basics     98
Newswriting Guidelines     99
Interviewing     105
Know Your Stylebook-Objectivity and Fairness     106
Radio Newswriting     108
Television Newswriting     117
Internet Newswriting     130
Summary     134
Be Sure To...     136
Exercises     136
Additional Sources     137
Documentaries     139
Introduction     139
Background     140
Types of Documentaries     143
Script and Production Patterns     144
Sponsored Documentaries, Biographies, and Docudramas     146
Docudramas     147
Documentary Preproduction Process     148
Documentary Formats     149
Writing a Documentary     151
Summary     153
Be Sure To...     153
Exercises     154
Additional Sources     154
Informational Productions     157
Introduction     157
Background     158
Writing Corporate Media Scripts     161
Writing Educational Media Scripts     175
Summary     176
Be Sure To...     177
Exercises     177
Additional Sources     178
Animation     181
Introduction     181
Background     182
The Production Process     184
The Writing Process     187
Writing Techniques     194
Summary     199
Be Sure To...      200
Exercises     200
Additional Sources     201
Games     203
Introduction     203
Background     204
Types of Games     206
Writing Game Scripts     208
Script Formats     212
Developing Plot and Action Lines     213
Summary     215
Be Sure To...     216
Exercises     216
Additional Sources     216
Drama     219
Introduction     219
Background     220
Stages of Scriptwriting     223
Dramatic Script Formats     240
Summary     248
Be Sure To...     249
Exercises     249
Additional Sources     249
The Internet     251
Introduction     251
Background     251
Types of Internet Messages     254
E-Mail     254
World Wide Web     256
Types of Web Sites     257
E-Commerce     260
Streaming Media     260
Audio Streaming     261
Video Streaming     263
Writing for the Internet     264
E-Mail, Chat Lines, and Instant Messaging     265
Newsgroups and Blogs     266
Interactive Producing     268
Interactive Writing     270
Electronic Commerce     272
Internet Problems     274
Summary     275
Be Sure To...     276
Exercises     276
Additional Sources     277
Future     279
Introduction     279
The Search     280
Networking     281
Internship     283
Resume     284
Cover Letter     289
Portfolio     290
Interviewing     293
Freelancing     296
Representation     297
Summary     298
Be Sure To...     300
Exercises     300
Additional Sources     301
Appendix A     303
Appendix B     305
Appendix C     308
Glossary     313
Index     329

Look this: Tibetan Medicinal Plants or Introduction to Toxicology and Food

Crisis of Argentine Capitalism

Author: Paul H Lewis

At the end of World War II, Argentina was the most industrialized nation in Latin America, with a highly urbanized, literate, and pluralistic society. But over the last four decades, Argentina has suffered both political and economic crises of increasing intensity that have stalled industrial growth, sharpened class conflict, and led to long periods of military rule. Paul Lewis explains how that shift happened.

Booknews

By focusing on the organization, development, and political activities of pressure groups rather than on parties or governmental institutions, Lewis (political science, Tulane U.) gets to the root causes of Argentina's instability and decline. His study is of the industrialist bourgeoisie and their relation to labor, government, the military, and foreign capital. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Introduction to Wireless Technology or Death Of The Guilds

2009-02-12T05:39:00.000-08:00

Introduction to Wireless Technology

Author: Gary S Rogers

This text provides a comprehensive introduction to all aspects of wireless technology and networking. It covers the history of wireless communications, Wireless Application Protocol, Bluetooth, cellular telephony, public services, wireless LANs, satellite communications, and the Global Positioning System. Case studies are presented throughout to enhance the learning experience.

Book review: Roosevelt and the Holocaust or Understanding the Presidency

Death Of The Guilds: Professions, States, and the Advance of Capitalism, 1930 to the Present

Author: Elliott A Kraus

In a uniquely wide-ranging analysis of modern professional group power, Elliott A. Krause looks at four traditional professions: medicine, law, university teaching, and engineering. His richly detailed comparison of the autonomy and leverage these professions wield in five countries - the United States, Britain, France, Italy, and Germany - reveals many differences among the countries and the professions. Yet in the past three decades each professional group in each country has experienced a marked decline in its powers in relation to the state and to capitalist institutions. With a shift toward capitalist control, Krause contends, the professions operate more on a for-profit basis, and increased rationing of services becomes more likely. For these professional groups, such powers as control over association and training for the profession, over the workplace, over the market for services, and over the group's relation to the state peaked by the late 1950s and early 1960s. After that, Krause's nation-by-nation social historical comparison shows, the actions of states, of capitalist employers of professionals, or of the two together have eroded professional group power. This loss of power, Krause cautions, will lead to fewer benefits for consumers of professional services as providers respond less to consumer needs and more to the priorities of capitalists who arrange the services and determine who will receive them. And, as the professions surrender noncapitalist values, they become no different from any other occupations.

	Preface
1	Guild Power and the Theory of Professions	1
2	The United States: Capitalism Dominant, Professions Pressured	29
3	Britain: Class-Divided Professions and an Amateur State	79
4	France: Strong State, Cliental Professions	123
5	Italy: Partitocrazia and Politicized Professions	172
6	Germany: Corporatist System, Professions Included	214
7	Comparative and International Perspectives	252
8	Conclusions: Guild Power and Social Change	280
	References	287
	Index	303

Post Industrial Capitalism or Strategic Management in Tourism

2009-02-11T03:58:00.000-08:00

Post-Industrial Capitalism: Exploring Economic Inequality in America

Author: Joel I Nelson

"The work is provocative and ambitious and the writing is clear." --Choice "It is a topic in need of systematic analysis. . . . Joel I. Nelson understands and, in fact, has mastered the issues. . . . It will undoubtedly be a major contribution. . . . His approach is fresh and refreshing. . . . He has the appropriate conceptual tools to complete his synthesis. . . . I believe not only scholars--sociologists, economists, political scientists, and historians, would find Post-Industrial Capitalism useful but policymakers might also find it of interest. . . . The book can also be used as a text in an advanced undergraduate class and in a graduate seminar. . . . Nelson's thesis is coherent and logically developed. . . . I imagine this book as a college text or on a desk in Washington, DC. . . . Nelson's last book Economic Inequality was a huge success. . . . Certainly the many who relied on it in their teaching and research will welcome and use Post-Industrial Capitalism." --Lionel L. Lewis, State University of New York at Buffalo "Too often authors focus only on the positive aspects or on the downside of postindustrialism. Joel I. Nelson is proposing something that fits neatly between the two camps. . . . Nelson's strategy of building a new explanation based on a synthesis of these older approaches is very attractive. . . . There are no other books that attempt this. . . . Post-Industrial Capitalism might also be used in an advanced undergraduate course on economic sociology or social change. . . . [It] will be also acquired by professionals in sociology, social work, political science, and economics. . . . The sequence of the topics are clear and concise. . . . Each chapter pullstogether arguments that--heretofore--have been scattered across numerous books and articles (and across disciplines for that matter)." --Charles M. Tolbert II, Professor of Sociology and Rural Sociology, Louisiana State University The social and economic well-being of many Americans is increasingly at risk. Disparities in earnings and wealth are escalating, reversing a century of declining inequality. Excesses of the free market are growing-and growing more difficult to contain. Politics are increasingly conservative across the ideological spectrum, with economic competitiveness considered more important than equality and humanitarian aid. Post-Industrial Capitalism offers an alternative to the dominant and unsuccessful Marxist and industrialist views by providing a framework for explaining the widening polarization within American society. This work demonstrates a more comprehensive explanation of inequality and locates its source in the transformation of American business. It provides a fresh illustration of Schumpeter's insistence on the ability of capitalism to develop by creatively destroying its past. It not only describes the shifts in corporate resources, illustrates their use by the corporate sector, and traces their implications for inequality across the institutional spectrum, but also demonstrates how these strategies have been used by companies to intensify competition, effect greater political control, and widen the economic gap in America. Scholars interested in the question of modernity and post-industrialization, theorists of multiple theoretical persuasions, and students interested in social stratification, inequality, and social change will find Postindustrial Capitalism to be extremely valuable.

Booknews

Nelson (sociology, U. of Minnesota) locates the source of inequality and polarization within American society in the transformation of American business, describing the shifts in corporate resources and their use by the corporate sector, and the implications for inequality across the institutional spectrum. He demonstrates how corporate strategies have been used to intensify competition, effect greater political control, and widen the economic gap in America. Paper edition (unseen), $21.95. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Interesting textbook: SOCOM Navy Seals Tactical Strike Official Strategy Guide or Introduction to Automata Theory Languages and Computation

Strategic Management in Tourism

Author: Luiz Moutinho

This book contains coverage and analytical discussion of the three key areas of contemporary tourism management: evaluation of the most important global trends in tourism; analysis of the impact of crucial environmental issues and their implications; the major factors affecting international tourism management. The aim of this advanced textbook is to provide a vision of integrated management which will benefit students in their future careers.

	Contributors
	Preface
Pt. 1	The Tourism Environment	1
1	Trends in Tourism	3
2	The Marketing Environment for Travel and Tourism	17
Pt. 2	Tourism Marketing Management	39
3	Consumer Behaviour	41
4	Tourism Marketing Research	79
5	Segmentation, Targeting, Positioning and Strategic Marketing	121
Pt. 3	Functional Management in Tourism	167
6	Human Resource Issues in Travel and Tourism	169
7	Financial Management in Tourism	187
8	Operations Management	211
9	Strategic Quality Management	239
Pt. 4	Strategic Planning in Tourism	257
10	Strategic Planning	259
11	The Marketing Planning Index: A Tool for Measuring Strategic Marketing Effectiveness in the Hospitality Sector	283
12	Demand Modelling and Forecasting	293
13	International Tourism Management	315
	Index	337

Sacred Trust or Marketing by Menu Creating Your Most Powerful Marketing Tool

2009-02-10T02:17:00.000-08:00

Sacred Trust: The Medieval Church As an Economic Firm

Author: Robert B Ekelund

Without meaning to be irreverent, it is fair to say that in the Middle Ages, at the height of its political and economic power, the Roman Catholic Church functioned in part as a powerful and sophisticated corporation. The Church dealt in a "product" many consumers felt they had to have: the salvation of their immortal souls. The Pope served as its CEO, the College of Cardinals as its board of directors, bishoprics and monasteries as its franchises. And while the Church certainly had moral and social goals, this early antecedent to AT&T and General Motors had economic motives and methods as well, seeking to maximize profits by eliminating competitors and extending its markets.
In Sacred Trust: The Medieval Church as an Economic Firm, five highly respected economists advance the controversial argument that the story of the Roman Catholic Church in the Middle Ages is in large part a story of supply and demand. Without denying the centrality--or sincerity--of religious motives, the authors employ the tools of modern economics to analyze how the Church's objectives went well beyond the realm of the spiritual. They explore the myriad sources of the Church's wealth, including tithes and land rents, donations and bequests, judicial services and monastic agricultural production. And they present an in-depth look at the ways in which Church principles on marriage, usury, and crusade were revised as necessary to meet--and in many ways to create--the needs of a vast body of consumers. Along the way, the book raises and answers many intriguing questions. The authors explore the reasons behind the great crusades against the Moslems, probing beyond motives of pure idealism to highlightthe Church's concern with revenues from tourism and the sale of relics threatened by Moslem encroachment in the holy lands. They examine the Church's involvement in the marriage market, revealing how the clergy filled their coffers by extracting fees for blessing or dissolving marital unions, for hearing marital disputes, and even for granting permission for blood relatives to wed. And they shed light on the concept of purgatory, showing how this
"product innovation" developed by the Church in the twelfth century--a form of "deferred payment"--opened the floodgates for a fresh market in post-mortem atonement through payments on behalf of the deceased. Finally, the authors show how the cumulative costs that the faithful were asked to bear eventually priced the Roman Catholic church out of the market, paving the way for Protestant reformers like Martin Luther.
A ground-breaking look at the growth and decline of the medieval Church, Sacred Trust demonstrates how economic reasoning can be used to cast light on the behavior of any complex historical institution. It offers rare insight into one of the great historical powers of Western civilization, in a analysis that will intrigue anyone interested in life in the Middle Ages, in church history, or in the influence of economic motives on historical events.

Go to: Crime and Local Television News or Power Production and Social Reproduction

Marketing by Menu: Creating Your Most Powerful Marketing Tool

Author: Nancy Loman Scanlon

Your most powerful marketing and management tool is a well-designed menu. Here is how to create one. A menu can make or break a restaurant. To be effective, it must be tailored to your business, help you make profit, and meet the expectations of your customers. This book tells you everything you need to develop a menu program that will ensure the profitability of your restaurant or other foodservice operation. Now in its third edition, Marketing by Menu takes you well into the twenty-first century, covering emerging new markets and the latest trends in home-food replacement services. Fully revised and updated, this edition shows you how to create daily and seasonal menus, catering menus, "healthy eating" programs, and other specialty menus directed at today’s widely diverse clientele. You will get precise, step-by-step guidelines to menu layout and design, content development, and profit considerations—including marketing surveys, food costing and pricing, and menu item selection. Complete with work pages to practice the concepts involved, as well as a wealth of real-world examples from restaurants, hotels, and other foodservice operations across the United States and abroad, Marketing by Menu is a one-of-a-kind resource for managers and professionals in the foodservice industry.

	Preface
	Introduction
Ch. 1	The Commercial Menu	3
Ch. 2	Planning for Profit	29
Ch. 3	Costing for Profit	41
Ch. 4	Pricing for Profit	51
Ch. 5	Menu Item Selection	81
Ch. 6	Setting Quality Standards	99
Ch. 7	Marketing with Menu Design	111
Ch. 8	Marketing with Copy	189
Ch. 9	Restaurant Concept and Cuisine Trends	217
Ch. 10	Specialty Menus	227
Ch. 11	The Changing Customer	241
	Glossary	245
	Bibliography	251
	Index	253

Communication System Design Using DSP Algorithms or Econometric Modelling of Financial Time Series

2009-02-09T00:37:00.000-08:00

Communication System Design Using DSP Algorithms: With Laboratory Experiments for the Tms320c30

Author: Steven A Tretter

Designed for senior electrical engineering students, this textbook explores the theoretical concepts of digital signal processing and communication systems by presenting laboratory experiments using real-time DSP hardware. Each experiment begins with a presentation of the required theory and concludes with instructions for performing them. Engineering students gain experience in working with equipment commonly used in industry. This text features DSP-based algorithms for transmitter and receiver functions.

Booknews

A wire-bound laboratory text that explores the digital signal processing and communication systems theoretical concepts presented in typical senior elective courses by implementing them on actual hardware in real time. The primary focus is on communication systems. Approaches that are particularly useful for DSP implementations are presented. While the experiments, particularly the earlier ones, are described for the TMS320C30 Evaluation Module, they can be modified for any PC DSP board with an A/D and D/A converter. Disk included. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Go to: Terrorism or Products Liability

Econometric Modelling of Financial Time Series

Author: Terence C Mills

Terence Mills' best-selling graduate textbook provides detailed coverage of the latest research techniques and findings relating to the empirical analysis of financial markets. In its previous editions it has become required reading for many graduate courses on the econometrics of financial modelling. The third edition, co-authored with Raphael Markellos, contains a wealth of new material reflecting the developments of the last decade. Particular attention is paid to the wide range of nonlinear models that are used to analyse financial data observed at high frequencies and to the long memory characteristics found in financial time series. The central material on unit root processes and the modelling of trends and structural breaks has been substantially expanded into a chapter of its own. There is also an extended discussion of the treatment of volatility, accompanied by a new chapter on nonlinearity and its testing.

Training Design Guide for the Hospitality Industry or Computer Literacy for Health Care Professionals

2009-02-07T22:56:00.000-08:00

Training Design Guide for the Hospitality Industry

Author: Christine Jaszay

This is an extremely practical ?how to design training? guide that hospitality managers can apply to your own property?s or facility?s training needs. From determining what the training needs actually are to determining the style and content of the program, you will learn by modeling a training design consultant step-by-step what you need to do to provide effective training for your staff. Many examples of training for various positions are highlighted throughout and may be easily modified for any line position in the hospitality industry.

New interesting book: Windows Home Server Bible or Beginning PERL

Computer Literacy for Health Care Professionals

Author: Sandra Anderson

ALSO AVAILABLE - INSTRUCTOR SUPPLEMENTS CALLCUSTOMER SUPPORT TO ORDER Instructor's Manual ISBN: 0-8273-4172-5

	Preface
Ch. 1	An Introduction to Computer Literacy	1
Ch. 2	Fundamental Components of Computers and Computer Systems	12
Ch. 3	Data Processing	25
Ch. 4	Word Processing	37
Ch. 5	Spreadsheets	50
Ch. 6	Database Software and Information Management	60
Ch. 7	Communications and Networking	75
Ch. 8	Administrative Applications in Health Care	84
Ch. 9	Specialized Information Management Systems in Health Care	97
Ch. 10	Direct Patient Care and Treatment Applications	109
Ch. 11	Artificial Intelligence and Expert Systems	122
Ch. 12	Diagnostics	134
Ch. 13	Confidentiality and Patient Rights	143
Ch. 14	Current Status and Future Directions	153
	Glossary	162
	Appendix A: Introduction to Disk Operating Systems	179
	Appendix B: Word Processing Exercises	191
	Appendix C: Spreadsheet and Database Exercises	207
	Appendix D: Programming Languages	213
	Index	215

The Move to Community Policing or The Business Case for Enterprise Class Wireless LANs

2009-02-06T21:15:00.000-08:00

The Move to Community Policing: Making Change Happen

Author: Merry Morash

Community policing continues to be of great interest to policy makers, scholars and, of course, local police agencies. Successfully achieving the transformation from a traditional policing model to community policing can be difficult. This book aims to illuminate the path to make that change as easy as possible. Morash and Ford have produced a contributed anthology with original articles from a variety of well-known researchers, police trainers and leaders.

They focus on:

Recent research for developing data systems to shape police reform
Changing the police culture to implement community policing
Creating partnership strategies within police organizations and between police and community groups for successful community policing
Anticipating future challenges

New interesting textbook: Liderança Clara

The Business Case for Enterprise-Class Wireless LANs

Author: Oisin Mac Alasdair

Understand wireless LAN business-case development, solutions, architecture, design, and deployment with this comprehensive guide

Explains the business rationale behind deployment of wireless LANs, including ROI and TCO considerations
Includes a clearly written technical overview of wireless LANs for managers, decision makers, business professionals
Addresses WLAN deployment best practices with analysis of the business benefits
Extensive case studies illustrate real-world implementations

The evolution of wireless LANs and the subsequent penetration into the enterprise market has moved at a faster rate than expected and is projected to accelerate further in the next couple years. IT executives need reference material that can help them establish a solid business case and form a financially sound implementation plan while appreciating the benefits, as well as the risks, of this technology. The Business Case for Enterprise-Class Wireless LANs takes a business approach to wireless networking. It focuses on the strategic and business justifications associated with WLAN deployment and less on the intricacies of the underlying technology. However, a baseline analysis of wireless LAN technologies is included, empowering the reader to understand complex decisions concerning the technology. Most books written on wireless LANs go into great technical detail and do not target the business audience; this book does not cover the technology to that degree and is written for a senior technical or management-level reader. The book provides advice to decision makers on issues they should consider; recommends strategies for dealing with importantissues; and provides specific advice, including templates, checklists and flowcharts covering how they should proceed. Throughout the book, reader friendly descriptions, quick reference sheets, diagrams and visual layouts aid to further explain all topics, and sidebar interviews provide authoritative business perspectives.

Diplomas and Thatch Houses or Role of Policymakers in Business Cycle Fluctuations

2009-02-05T19:35:00.000-08:00

Diplomas and Thatch Houses: Asserting Tradition in a Changing Micronesia

Author: Juliana Flinn

Diplomas and Thatch Houses examines the people of Pulap, a tiny atoll just north of the Equator in the western Pacific. Pulapese consider themselves and are known to their neighbors as the most traditional islanders, a situation they regard as an asset and not as a sign of backwardness. Pulapese deliberately wear their lavalavas and loincloths and practice traditional dances and rituals. Rather than being just a remnant of the past, tradition for the Pulapese is created and displayed as a means of asserting cultural identity. Like other Micronesians, the Pulapese view a person less as an isolated, independent individual and more as a link in a network of relationships. Behavior, more than biology or descent, shapes identity. The Pulapese manipulate their "traditional" identity as a political tool--as an adaptive strategy to contend with the rapid changes wrought by a foreign administration. To the Pulapese, tradition is politically valuable; they fiercely contend that their customs and patterns of behavior entitle them to prestige and power in modern Micronesia. Diplomas and Thatch Houses is an important contribution to the literature on ethnicity, nationality, and cultural identity, as well as to Micronesian/Pacific studies.

Go to: Two Treatises of Government and a Letter Concerning Toleration or The Language Police

Role of Policymakers in Business Cycle Fluctuations

Author: Jim Granato

The book's central theme is that a policymaker's role is to enhance the public's ability to co-ordinate their price information, price expectations, and economic activities. This role is fulfilled when policymakers maintain inflation stability. Inflation persists less when an implicit or explicit inflation target is met. Granato and Wong argue that inflation persistence is reduced when the public substitutes the prespecified inflation target for past inflation. A by-product of this co-ordination process is greater economic stability. In particular, inflation stability contributes to greater economic output stability, including the potential for the simultaneous reduction of both inflation and output variability - inflation-output co-stabilization (IOCS). Granato and Wong use historical, formal, and applied statistical analysis of business-cycle performance in the United States for the 1960 to 2000 period. They find that during periods when policymakers emphasise inflation stability, inflation uncertainty and persistence were reduced.

Everyday Public Speaking or Principles of Macroeconomics

2009-02-04T17:54:00.000-08:00

Everyday Public Speaking (with MySpeechLab)

Author: Mark V Redmond

Public Speaking, 1^st Edition
Mark V. Redmond, Iowa State University
Denise Vrchota, Iowa State University

The authors’ unique approach to public speaking as an everyday communication event helps students learn to speak effectively to positive (supportive), neutral (indifferent or apathetic), and negative (hostile) audiences.

This unique approach to public speaking helps students learn to evaluate the speaking situation and then apply strategies for devising and delivering effective presentations. The focus is on learning to speak effectively in the various types of situations that students will face every day in their college, personal, and professional lives. Strategies are taught that will help students tailor their presentations to their audience based on the different needs of three audience types. Speaking examples, many illustrated by video clips, illustrate the concepts.

Features

Strong focus on everyday speaking situations. The text includes examples from a variety of formal and informal speaking occasions, demonstrating the importance of public speaking skills in college life and beyond. Students will be equipped to apply their public speaking skills to the presentations that are likely to occur in their lives.

Unique applied approach to audience analysis. Since successful presentations depend on a strong connection between speaker and audience, the authors have made this an overarching focus in the text. In Chapter 6 students learn how to analyze an audience. In the remaining chapters they learn how to apply the information they’ve learned about the audience to every aspect of the speechmaking process.

Unique strategic approach to speaking. Because audience disposition toward the speaker is a key factor for determining the strategic plan, the authors provide different speaking strategies for the three major variations in audience disposition: positive (supportive), neutral (indifferent or apathetic), and negative (hostile) audiences.

Early coverage of delivery. Because of the importance of developing good delivery skills early on in the semester, the text presents a full chapter of delivery techniques in Chapter 4.

Sample everyday speeches model the speaking concepts taught. A range of types of sample speeches and speech excerpts illustrate the concepts including many in video format on MySpeechLab. An application exercise at the end of each chapter, “Video Experience,” offers the opportunity for students to examine and analyze some of the speeches.

Praise for Public Speaking

Yes. Bravo! This is what being a competent communicator is all about.

~ Melinda S. Womack, Santiago Canyon College

I applaud the authors’ thinking. Basing organization on critical and analytical thinking is the most novel and valuable idea they have… . Even if this were the only novel concept the authors brought to the field of speech communication, this textbook would still be worthwhile.

~ Esin C. Turk, Mississippi Valley State University

1. Understanding the Fundamentals of Everyday Presentations

I. Everyday Presentations Defined

III. Presentations as Communication

            A. Understanding Communication

            B. Presentations as Influence

            C. Presentations as Spoken Communication

IV. Four Guiding Presentational Principles

            A. Understand and Adapt to the Audience and the Situation/Context

            B. Think Strong to Speak Strong: Speaking Reflect Thinking

            C. Balance both Style and Content: Speak with Eloquence and Sincerity

            D. Maintain or Establish a Positive Relationship with the Audience.

V. An Introduction to Positive, Neutral, and Negative Audiences

            A. Positive Audiences

            B. Neutral Audiences

            C. Negative Audiences

            B. The Mixed Audience

VI. Getting to Work: The Process of Becoming a Presenter

VII. Summary

2. Planning Your First Presentation

I. Your First Presentation

II. Identify a Topic

            A. Expertise

            B. Experience

            C. Commitment

III. Know Your Audience

            A. Cultural Composition

            B. Demographic Characteristics

            C. Knowledge and Interests

IV. Formulate Your Speaking Goal

V. Identify Major Points

VI. Select Support Material

           A. Personal Experiences

            B. Other Sources

            C. Supporting Major Points with the Brain in Mind

VII. Organize Your Presentation

            A. From Most to Least Important Point

            B. From Least to Most Important Point

            C. In Chronological Order

            D. In Topical Order

VIII. Create an Ear-Catching Introduction

            A. Motivate Your Audience

            B. Introduce Your Thesis

            C. Preview Your Major Points

IX. Construct a Memorable Conclusion

            A. Reinforce a Point

            B. Establish Closure

X. Insert Transitions

XI. Practice and Prepare Notes

            A. Achieve “Prepared Conversation” Delivery

            B. Prepare Helpful Notes

            C. Practice Your Presentation

XII. Manage Speech Anxiety

            A. Be Yourself

            B. Breathe Smart

            C. Be Picky (PCCI)!

XIII. Getting to Work - Additional Tips for Speech Preparation

            A. As You Prepare Your Presentation

            B. On the Day of Your Presentation

            C. As You Give Your Presentation

            D. After Your Presentation

XIV. Chapter Summary

3. Speaking Ethically

I. Defining Ethics

II. Ethics and the First Amendment

III. The Role of Ethics in Presentations

IV. Presenting Yourself as an Ethical Speaker

            A. Preserve Your Initial Credibility

            B. Advocate Truthfulness

            C. Consider Intentionality

V. Preparing Your Speech Using Ethical Principles

            A. Present Information Clearly

            B. Choose Accurate Language

            C. Avoid Plagiarism

VI. Interacting With Your Audience Ethically

            A. Promote Freewill

            B. Eliminate Control

            C. Cultivate Inclusiveness

VII. Ethical Considerations in a Diverse Environment

VIII. Ethical Considerations for Audience Members

IX. Getting to Work

X. Chapter Summary

4. Connecting with Your Audience: Delivering Your Message

I. The Importance of Delivery

            A. Making Connections

            B. Creating Immediacy

            C. Establishing Credibility

II. The Relationship of Culture and Delivery

III. Elements of Delivery

            A. Proxemics: The Way You Manage Space

                        1. Managing Space in the Environment

                        2. Managing Space with the Your Listeners

            B. Kinesics: The Language of Your Body

                        1. Your Posture

                         2. Your Facial Expression

                        3. Your Gestures

                        4. Your Eye Contact

            C. Physical Appearance: The Way You Look

            D. Vocalics: The Sound of Your Voice

                        1. Fluency

                        2. Hesitations

                        3. Pitch

                        4. Volume

                        5. Clarity

                         6. Rate

                        7. Pronunciation

                        8. Pauses

IV. Ways to Present Your Message

            A. Impromptu Presentations

            B. Memorized Presentations

            C. Manuscript Presentations

            D. Extemporaneous Presentations

V. Getting to Work

VI. Chapter Summary

5. Listening: Being an Effective Audience Member

I. The Listening Process

            A. Perceiving

            B. Interpreting

            C. Evaluating

            D. Retaining and recalling

            E. Responding

II. Reasons for Listening

III. Improving Comprehensive Listening

            A. Prepare

            B. Take Notes

            C. Use the Difference between Thought Rate and Speech Rate

            D. Maintain Attention and Minimize Noise

            E. Become and Engaged, Connected, and Active Listener

III. Understanding Critical Listening

            A. Improving Critical Listening

            B. Major Logical Fallacies that Undermine Critical Listening

IV. Getting to Work

V. Summary

VI. Thinking Back and Thinking Ahead

II. BUILDING A PRESENTATION

6. Getting to Know Your Audience

I. Achieving Immediacy through Audience Analysis

II. Gathering Information about Your Listeners Before Your Speech

            A. Observing

            B. Asking

            C. Surveying

            D. Drawing Conclusions

III. How Listeners are Similar

            A. Attract the Attention of the Audience

            B. Personally Involve the Audience

            C. Provide Opportunities for the Audience to Process Your Information

            D. Show Your Audience the Relevance of Your Information

III. How Listeners Differ

            A. Demographic Characteristics of Your Listeners

            B. Motivational Characteristics

            C. Listeners’ Knowledge and Interests

           D. Listeners’ Attitudes, Beliefs, and Values

            E. Cultural Composition

            F. Relating the Differences

IV. Gathering Information From Your Listeners During and After Your Speech

V. Getting to Work

VI. Summary

7. Researching and Outlining

I. Researching the Issue

            A. The Research Process and Refining the Topic

            B. Synonym Topic List

            C. Convergence and Divergence

            D. Targeted Searches

            E. Snowballing

            F. Boolean Logic

II. Using the Library

            A. Books

            B. Journals, Magazines, and Newspapers

            C. Librarians

III. The Internet as a Source of Information

IV. Interviewing

V. Outlining

            A. Preparing Full-Sentence and Key-Word Outlines

            B. Converting the Outline to Speaking Notes

            C. Conveying the Presentational Structure to the Audience

VI. Chapter Summary

8. Supporting Your Presentation: Language and Evidence

I. Support Materials Defined

II. Consider the Audience to Determine the Type of Support Material

III. Language Forms of Support

            A. Telling a Good Story

            B. Figurative Language: Imagery

            C. Figurative Language: Comparisons

            D. Figurative Language: Illustrations and Examples

IV. Derivation Forms of Support: Reasoning and Arguments

            A. Elaboration Likelihood Model

            B. Reasoning

            C. Arguments

V. Getting To Work

VI. Summary

VII. Thinking Back and Thinking Ahead

9. Supporting Your Presentation: Reasoning, Argument, and Strategies

I. Providing Evidence: Testimony and Statistics

            A. Making Evidence Effective

            B. The Use of Referenced Materials

            C. The Use of Numbers and Statistics

            D. Source Credibility

            F. Simplify and Limit Support Material

            G. Select Relevant Information

II. Using Support and Evidence Strategically

            A. Use Support and Evidence to Increase Your Credibility

            B. Select Evidence that is Appealing

            C. Connect Support to Audience Needs

            D. Appeal to the Audience’s Values and Motives

            E. Show the Impact through Visualization

III. Getting To Work

IV. Summary

V. Thinking Back and Thinking Ahead

10. Supporting Your Presentation: Visual Support

I. Defining Visual Support

II. Improving Your Presentation by Using Visual Support

            A. Positive Perceptions of the Presenter

            B. Increased Attention

            C. Improved Comprehension

            D. Greater Agreement

           E. Better Retention

III. Advantages to the Presenter of Incorporating Visual Support

            A. Reduced Nervousness

            B. Increased Clarity of Explanations

            C. Reduced Dependence on Notes

            D. Greater Confidence

III. Types of Visual Support

            A. “Viewing” Visuals

            B. “Hands On” Visuals

            C. People as Visuals

IV. Design Basics for Visual Support

V. Do’s and Don’ts of Visual Support

VI. Getting to Work

VII. Summary

11. Organizing Presentations

I. Formulating Your Speech Purpose and Thesis

            A. Your Speech Purpose Statement

           B. Your Thesis Statement

II. Organizing Presentations for Positive Audiences

            A. Organizing to Inform: Presenting to the Open Audience

            B. Organizing to Inspire: Presenting to the Supportive Audience

III. Organizing Presentations for Neutral Audiences

            A. Organizing To Interest: Presenting to the Apathetic Audience

            B. Organizing To Interest and Inform: Presenting to the Detached Audience

            C. Organizing to Influence: Presenting to the Ambivalent Audience

IV. Organizing Presentations for Negative Audiences

            A. Organizing To Rekindle Interest: Presenting to the Passive Audience

            B. Organizing To Redirect Interest: Presenting to the Active Audience

V. Getting to Work

VI. Chapter Summary

12. Managing the Organization: Introductions, Conclusions, and Transitions

I. Introductions

            A. Why Does Your Presentation Need an Introduction?

            B. Components of the Introduction

            C. Developing Introductions for Positive, Negative, and Neutral Audiences

II. Conclusions

            A. Why Does Your Presentation Need a Conclusion?

            B. Components of the Conclusion

            C. Developing Conclusions for Positive, Negative, and Neutral Audiences

III. Transitions

            A. Why Does Your Presentation Need Transitions?

            B. Types of Transitions

            C. Developing Transitions for Positive, Negative, and Neutral Audiences

IV. Getting to Work

V. Summary

13. Responding to Audiences

I. Guidelines for Responding to Questions

II. Responding During the Presentation

            A. Taking Points Out of Order

            B. Discussing Unintended Issues

            C. Losing Listeners’ Attention

            D. Operating Within a Timeframe

III. Responding After the Presentation

            A. When You Know the Answer

            B. When You Don’t Know the Answer

            C. When No One Asks

IV. Responding to Challenges

            A. Challenging Questions

            B. Challenging Questioners

V. Getting to Work

VI. Chapter Summary

III. PRESENTING TO SPECIFIC AUDIENCES

14. Making Presentations to Positive Audiences: To Inspire and Inform

I. Positive Audiences: Supportive and Open

II. Goal Setting for Positive Audiences

III. Identifying Supportive and Open Audiences

IV. Strategies for Presenting to Positive Audiences

            A. Speaking to Inspire and Enhance Interest: Speaking to Supportive Audiences

            B. Speaking to Inform: Speaking to Open Audiences

            C. Speaking to Evoke a Positive Attitude

V. Getting to Work

15. Making Presentations to Neutral Audiences: To Interest and Inform

I. Neutral Audiences: Apathetic, Detached, and Ambivalent.

II. Goal Setting for Neutral Audiences

III. Identifying Apathetic, Detached, and Ambivalent Audiences

IV. Strategies for Dealing with Neutral Audiences

            A. Addressing the Lack of Interest (Detached and Apathetic Audiences)

            B. Adapting to the Lack of Knowledge (Detached Audiences)

             C. Addressing the Knowledgeable Neutral Audiences: Apathetic and Ambivalent

V. Getting To Work

VI. Chapter Summary

16. Making Presentations to Negative Audiences: To Placate and Persuade

I. Negative Audiences: Passive and Active

            A. Reasons Negative Audiences Attend Presentations

            B. Moving the Audience Along the Continuum of Resistance

II. Goal Setting for Negative Audiences

III. Strategies for Addressing Negative Audiences

            A. Foothold Strategies

            B. Psychological Strategies

            C. Support Strategies

            D. Organizational Strategies

IV. Getting to Work

V. Chapter Summary

VI. Thinking Back and Thinking Ahead

17. Making Presentations on Special Occasions: To Recognize and Remember

I. Principles of Special Occasion Speeches (Epideictic Rhetoric)

            A. Principle 1: Demonstrate Praise or Blame

            B. Principle 2: Amplification

            C. Principle 3: Celebrating the Present

            D. Principle 4: Role of the Audience

            E. Principle 5: Ceremony

II. Special Occasions

            A. Speeches of Welcome and Introduction

            B. Speaking to Honor and to Remember

            C. Speeches of Farewell

            D. Toasts

            E. Award Ceremonies

            F. Nominations

            G. Dinner Speeches

III. Getting to Work

IV. Summary

APPENDIXES

Appendix A: Working with Colleagues to Organize a Team Presentation

I. The Nature of Teams and Groups

            A. Issues of Structure

            B. Issues of Climate

            C. Issues of Product

            D. Issues of Process

II. Why Give a Team Presentation?

III. A Problem Solving Approach to Constructing Team Presentations

IV. Preparing a Team Presentation

IV. Other Formats for Team Presentations

            A. The Panel Discussion

            B. The Symposium

            C. The Forum

            D. The Colloquy

V. General Tips for Constructing and Presenting Team Presentations

VII. Getting to Work

VIII. Chapter Summary

Appendix B: Working with PowerPoint

Appendix C: The Classical Tradition to Rhetoric

Appendix D: Sample Speeches

Principles of Macroeconomics

Author: N Gregory Mankiw

With its clear and engaging writing style, PRINCIPLES OF MACROECONOMICS, 5E, continues to be one of the most popular books on economics available today. Mankiw emphasizes material that you're likely to find interesting about the economy (particularly if you're studying economics for the first time), including real-life scenarios, useful facts, and the many ways economic concepts play a role in the decisions you make every day.

Power and Organization Development or Introduction to Private Security

2009-02-03T16:13:00.000-08:00

Power and Organization Development: Mobilizing Power to Implement Change

Author: Larry E E Greiner

For too long, power and organization development has been juxtaposed as two opposing and contradictory approaches to management. Power and Organization Development argues that OD and power can and should be reconciled and integrated in the implementation of change.

Look this: Vegetarian Guide to Diet and Salad or Food That Really Schmecks

Introduction to Private Security

Author: Karen M Hess

INTRODUCTION TO PRIVATE SECURITY, Fifth Edition, provides a comprehensive, accessible, state-of-the-art overview of private security, its principles, its legal authority, its growing role in the criminal justice system, and its impact on society. Newly updated with expanded coverage of important current issues such as IT security, terrorism, homeland security, and security management, this best-selling text has also been streamlined and redesigned with a more manageable, appealing, and flexible format. Hess's thoroughly engaging writing style and the clear, compelling organization of the text help make even complex course material interesting and accessible, while preparing you for success as a professional in a dynamic and exciting field.

SECTION 1: AN OVERVIEW. 1. The Evolution of Private Security. 2. The Profession. 3. The Public/Private Interface. 4. Legal and Ethical Considerations. SECTION 2: BASIC GOALS AND RESPONSIBILITIES. 5. Risk Management—The Core of Private Security. 6. Enhancing Security through Physical Controls. 7. Enhancing Security through Procedural Controls. 8. Preventing Losses from Accidents and Emergencies. 9. Preventing Losses from Criminal Actions. 10. When Prevention Fails: Investigating, Reporting and Testifying. SECTION 3: CHALLENGES FACING SECURITY. 11. Information Technology (IT) Security. 12. Drugs and Violence in the Workplace. 13. Homeland Security Responsibilities. SECTION 4: SECURITY SYSTEMS AT WORK. 14. Securing the Infrastructure. 15. Institutional Security. 16. Commercial Security. Appendixes. Glossary.

Economics or Communicating in Business and Professional Settings

2009-02-02T14:32:00.000-08:00

Economics: Private and Public Choice with Xtra! CD-ROM and InfoTrac

Author: James D Gwartney

A cornerstone of Harcourt¦s publishing program for 25 years, Economics: Private and Public Choice is considered the best existing principles of economics textbook emphasizing free markets. The strengths of this text are its clarity, emphasis on the economic way of thinking, and its application to the world around us. Economics: Private and Public Choice has an amazing approach to introducing students to a moderate amount of economic data analysis while applying the concept to a real-world story.

Booknews

This book/CD-ROM text seeks to make economics understandable to freshman and sophomore undergraduates and to illustrate the relevance of economics in daily life. Core chapters cover material usually taught in economics principles courses, and include short units (designed for one class period) on topics such as the future of social security, and readings which highlight the organizational and institutional factors that underlie economic prosperity. The CD-ROM contains a graphing workshop and animated tutorials, interactive graphing exercises, video lectures on difficult topics, and video news segments. Gwartney teaches economics at Florida State University. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Book review: Pot Luck or Rodeos and Recipies

Communicating in Business and Professional Settings

Author: Michael S Hanna

Designed for the business communication course, this lively text offers a blend of current theory and research within the context of actual organizations. The text focuses on communication in differing contexts, teaching students how to communicate in a variety of situations. Real life examples from a broad range of business and professional settings abound, reflecting the authors belief that theory and practice go hand in hand. The fourth edition includes new chapters on diversity, technology in the workplace, and conflict management, plus several new pedagogical features.

Michael S. Hanna is Professor of Communication at the University of South Alabama. He has co-authored six books and has been a frequent consultant to business and industry, having worked most recently with corporations as Courtaulds Fibers, DuPont, Degussa, Olin Corporation and Ciba-Geigy.

	Preface
Pt. I	Preliminary Considerations: Communication and Organizations	1
Ch. 1	A Communication Perspective	3
Ch. 2	The Organization - Theoretical Perspectives	24
Ch. 3	Leadership and Communication in Organizations	47
Ch. 4	Diversity in the Workplace	70
Pt. II	Basic Considerations: Foundations for Communication in Organizations	95
Ch. 5	Perception and Listening	97
Ch. 6	Language and Nonverbal Communication	123
Ch. 7	Technology in the Workplace	152
Pt. III	Organizational Contexts: Interpersonal	179
Ch. 8	Interpersonal Communication	181
Ch. 9	Conflict Management	204
Ch. 10	Interviewing and Interviews: On the Job	232
Ch. 11	The Selection Interview: Hiring and Being Hired for the Job	260
Pt. IV	Organizational Contexts: The Group Context	305
Ch. 12	Small Group Communication Processes	307
Ch. 13	Communicating with a Group or Staff	333
Pt. V	Organizational Contexts: The One-to-Many Context	371
Ch. 14	Thinking about the Ideas and Arguments	373
Ch. 15	Organizing the Presentation	394
Ch. 16	Delivering the Presentation	411
	Epilogue	426
	Troubleshooting the Organization	427
App	Writing in Business and Professional Settings	443
	Index	453

Reinventing Marxism or Urban Economics

2009-02-01T12:51:00.000-08:00

Reinventing Marxism

Author: Howard J Sherman

The collapse of the Soviet Union provides economist Howard Sherman the opportunity to re-evaluate Marxism as an alternative to conventional pro-capitalist perspectives. Arguing that Soviet Marxism distorted Marxian thought, Sherman acknowledges that Marxism must move beyond its traditional Soviet formulation. What is needed, he writes, is a new, critical Marxism that is integral to a radical political economy--a Marxism that sees society as an organic whole, dependent upon an integrated set of relationships.

"There is no other book that shows the relevance and importance of dialectics to so many major debates now going on in the Academy, and it does all this with a thorough grasp of the relevant scholarship and a clear and crisp writing style that shouldn't be possible on such a complex topic (but obviously is)."--Bertell Ollman, Department of Politics, New York University.

"A major contributor for many years to the tradition of political economy, Sherman offers a persuasive argument for a new kind of Marxism. The timing is right, partly because it ties into current postmodern/modern debates, and partly because it offers a difference to that heretofore reigning orthodoxy produced above all within the former USSR. This is an extraordinarily ambitious book. It deserves to be read."--Stephen Resnick, University of Massachusetts, Amherst.

"Reinventing Marxism is the product of three decades of intense scholarly work. It will be exciting to institutional economists because it is high-quality Marxism utilizing an evolutionary andholistic approach."--William M. Dugger, University of Tulsa

Booknews

Eschewing the obscurantist jargon of technical economics, Sherman presents a basic framework for the entire field of Marxism which is critical of conventional social science, but also critical of the old, Stalinist, Soviet Marxism. He effectively synthesizes the numerous specialized contributions to a new critical Marxism into a coherent paradigm, stating the new Marxism as a unity of all the social sciences. The volume is divided into four parts: the political economy of history; political economy--a relational-historical approach; the critical method; and a radical program for the 21st century. Paper edition (unseen), $16.95. Annotation c. Book News, Inc., Portland, OR (booknews.com)

	Preface
	Acknowledgments
Pt. I	The Political Economy of History	1
Ch. 1	Why Reinvent Marxism?	3
Ch. 2	A Critique of Reductionism	13
Ch. 3	The Relational Approach	29
Ch. 4	The Historical Approach	56
Ch. 5	A Critique of Individualism and Extreme Collectivism	85
Ch. 6	Class Analysis	109
Pt. II	Political Economy: A Relational-Historical Approach
Ch. 7	Poverty, Inequality, and Exploitation	129
Ch. 8	Unemployment and Business Cycles	152
Ch. 9	Democracy and Capitalism	177
Ch. 10	The Rise and Fall of the Soviet Union	193
Pt. III	The Critical Method
Ch. 11	Dialectics as a Critical Method	215
Ch. 12	The Conflict of Paradigms	243
Ch. 13	Determinism and Predeterminism	270
Ch. 14	Marxian Humanism and Liberal Humanism	286
Pt. IV	A Radical Program for the Twenty-first Century
Ch. 15	Reinventing Socialism	317
	References	339
	Name Index	359
	Subject Index	364

New interesting book: Die Ökonometrie von Finanzmärkten

Urban Economics

Author: Arthur OSullivan

Arthur O’Sullivan’s Urban Economics is the leading text for this small, but exciting market. This book covers urban economics as the discipline that lies at the intersection of geography and economics. The sixth edition is a thorough revision of previous incarnations—the author has reorganized and rewritten every chapter to produce a sleek and up-to-date text that will bring renewed attention to the Urban Economics course.

This sixth edition offers an extreme makeover from previous editions while also incorporating the remarkable progress in the field of urban economics in the last ten to fifteen years. Part I of the book explains why cities exist and what causes them to grow or shrink. Part II examines the market forces that shape cities and the role of government in determining land-use patterns. Part III looks at the urban transportation system, exploring the pricing and design of public transit systems and the externalities associated with automobile use (congestion, environmental damage, collisions). Part IV uses a model of the rational criminal to explore the causes of urban crime and the spatial consequences. Part V explains the unique features of the housing market and examines the effects of government housing policies. The final part of the book explains the rationale for our fragmented system of local government and explores the responses of local governments to intergovernmental grants and the responses of taxpayers to local taxes.

All of the economic concepts used in the book are covered in the typical intermediate microeconomics course, but a Tools of Microeconomics appendix isincluded that covers the key concepts for students whose exposure to microeconomics is limited to an introductory course or who could benefit from a review of intermediate concepts.

Women in Medieval English Society or Innovation New Technologies

2009-01-31T11:10:00.000-08:00

Women in Medieval English Society

Author: Mavis E Mat

This book presents a concise and accessible introduction to the various issues and debates surrounding women and their position in medieval society. Professor Mate examines the role women played in the economy, clarifies legal provisions for women and highlights the importance of class, as well as gender, in determining marriage and opportunities.

Booknews

Mate (medieval history, U. of Oregon) begins her introduction: "More has been written about medieval women in the last fifteen years than in the previous one hundred and fifty." Here she looks at the ways in which historians have seen the position of women in medieval society from the beginning of the Anglo-Saxon period to the end of the 15th century. She focuses on legal rights, women's contribution to the economy, and political and religious power, as well as changes over time, and the existence or non-existence of a "golden age." Annotation c. Book News, Inc., Portland, OR (booknews.com)

Innovation, New Technologies: Financial Crisis, Corporate Reform and Institutional Transition, Vol. 14

Author: Cristiano Antonelli

This authoritative book from Cristiano Antonelli provides a systematic account of recent advances in the economics of innovation. By integrating this account with the economics of technological change, the book elaborates an understanding of the effects of the introduction of new technologies.
The innovation economics community will appreciate this excellent, comprehensive account, provided by a respected expert, and it is also a book that must be read by all those with an interest in Economic Theory.

	List of figures
	Foreword
	Acknowledgments
1	Introduction
Pt. I	The building blocks	1
2	Shifting heuristics in the economics of innovation	3
3	The retrieval of the economics of technological change	38
Pt. II	Innovation and structural change	47
4	Composition effects: the direction of technological change and the context of its introduction	49
5	New technologies and structural change: constraints and inducements to innovation	64
6	Industrial dynamics and technological change	81
7	The dynamics of factors markets and technological change	94
8	Product innovation and barriers to entry	107
9	Relative prices and international competition in the global economy	118
10	Feedbacks, path-dependence and evolution	127
Pt. III	Applications and implications	131
11	Understanding the economics of new information and communication technology in the global economy	133
12	Policy implications: a European perspective	145
13	Conclusions	151
	Notes	167
	Bibliography	172
	Index	185

Commercial Law book

Saving the World at Work or 1897 Sears Roebuck Co Catalogue

Saving the World at Work: What Companies and Individuals Can Do to Go Beyond Making a Profit to Making a Difference

Publishers Weekly

1897 Sears Roebuck & Co. Catalogue

Table of Contents:

The Dip or How to Read a Financial Report

The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

How to Read a Financial Report: Wringing Vital Signs Out of the Numbers

Money Doesnt Grow on Trees or Does This Clutter Make My Butt Look Fat

Money Doesn't Grow on Trees: A Parent's Guide to Raising Financially Responsible Children

Does This Clutter Make My Butt Look Fat?: An Easy Plan for Losing Weight and Living More

While America Aged or Bringing out the Best in People

While America Aged: How Pension Debts Ruined General Motors, Stopped the NYC Subways, Bankrupted San Diego, and Loom as the Next Financial Crisis

The Washington Post - Phillip Longman

The New York Times - Jeff Madrick

Publishers Weekly

Kirkus Reviews

Bringing out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement

Table of Contents:

Preface to the Second Edition.

Preface to the First Edition.

Acknowledgments to the Second Edition.

Acknowledgments to the First Edition.

Part 1. The Perils of Traditional Management.

Fads, Fantasies, and Fixes.

Management by Common Sense Is Not Management at All.

Louder, Longer, Meaner.

Part 2. The Astonishing Power of Positive Reinforcement.

Behavior Is a Function of Its Consequences.

The ABCs of Performance Management.

The High Price of Negative Reinforcement.

Capturing Discretionary Effort Through Positive Reinforcement.

Decreasing Behavior - Intentionally or Otherwise.

Effective Delivery of Reinforcement.

Part 3. The Scientific Approach to Leadership.

Pinpoint Precision.

The Effective Use of Measurement.

Performance Feedback.

A Model for Problem Solving.

Part 4. Turning Good Intentions into High Performance.

Goal Setting to Shape Behavior.

The Missing Link in Quality.

Teams and Empowerment.

Turning Downsizing into Rightsizing.

Compensation and Performance Appraisal.

Part 5: Revitalizing the Workplace.

Performance Management: The Executive Function.

Accelerated Learning: Teaching More with Less.

Increasing Creativity and Managing Change.

Managing the Nintendo Generation and Beyond.

Thank God It's Monday - Celebrating Work.

Epilogue.

References.

Index.

Jim Cramers Real Money or Egonomics

Jim Cramer's Real Money: Sane Investing in an Insane World

Publishers Weekly

Dale Farris - Library Journal

Library Journal

Egonomics: What Makes Ego Our Greatest Asset (or Most Expensive Liability)

Table of Contents:

Unconventional Success or Creating a World without Poverty

Unconventional Success: A Fundamental Approach to Personal Investment

Table of Contents:

Creating a World without Poverty

Scotland on Sunday

BusinessWeek

Winnipeg Free Press

Bookseller

Publishers Weekly

Leading and Managing in Nursing or Andrew Carnegie

Leading and Managing in Nursing

Connie J. Rowles

Doody Review Services

Rating

Andrew Carnegie

Economic Facts and Fallacies or Seven Spiritual Laws Success

Economic Facts and Fallacies

Publishers Weekly