tag:blogger.com,1999:blog-4699186068712282482009-10-05T11:46:58.600+01:00Tips, technologies and insights into how to work with clients to achieve better resultsJonathan Briggshttp://www.blogger.com/profile/11843104799688614844noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-469918606871228248.post-86566142482390815762008-08-18T13:22:00.001+01:002008-08-18T13:23:48.754+01:00

Understanding the value of higher organic search rankingsSearch Light Digital has written an interesting article highlighting the percentage of clicks each organic search ranking is likely to get. The results exclude PPC data and take into account 19,434,540 clicks from 36,389,567 searches. The main findings of the study are:The top search result will get around 42% of total natural search

Kunal Ramchandanihttp://www.blogger.com/profile/14446511407786935766noreply@blogger.com0tag:blogger.com,1999:blog-469918606871228248.post-59092392223965266292008-04-11T11:16:00.003+01:002008-04-14T12:14:11.793+01:00

SEOmoz have created an interesting quiz which highlights some very important things we should be thinking about. A few of us took the test here, and did pretty well, but were surprised about the randomness of some of the questions! You'll see what we mean, take the test :)Some of the more interesting SEO tips and stories we found out from the SEOmoz questions I have listed below:1. Yahoo! is

Kunal Ramchandanihttp://www.blogger.com/profile/14446511407786935766noreply@blogger.com0tag:blogger.com,1999:blog-469918606871228248.post-85897923448157498642008-04-09T18:57:00.003+01:002008-04-09T19:20:21.645+01:00

Search engine marketing is often seen as a snake oil science in which people like us charge people like you to apply SEO voodoo to a website in the hope that more visitors will turn up. In fact it is less of a science and more of set of negotiations around an arms reduction or trade agreement; experiments certainly but in a landscape which shifts as participants make moves.Within this landscape

Jonathan Briggshttp://www.blogger.com/profile/11843104799688614844noreply@blogger.com0tag:blogger.com,1999:blog-469918606871228248.post-22709992155459974342008-03-24T15:09:00.003Z2008-03-24T16:03:38.073Z

Spent the Easter weekend reading Avinash Kaushik's Web Analytics: an hour a day and experimenting with a simple survey tool called PollDaddy. I love hosted 3rd party tools but they can be frustrating because they rarely do exactly what you want. Time to put my Javascript coding head on and see whether I could mashup PollDaddy into what I wanted.Avinash makes a great point when he argues that good

Jonathan Briggshttp://www.blogger.com/profile/11843104799688614844noreply@blogger.com0tag:blogger.com,1999:blog-469918606871228248.post-89906197896859376242008-03-20T14:12:00.003Z2008-03-20T14:21:01.368Z

User personas, scenarios and journeys are central to building great websites and exceptional user experiences. Here at the OTHER media, my role as Content Strategist encompasses the creation of user personas. Basically, I imagine and describe the likely characteristics of our clients’ current audiences and audiences they could attract.Being creative in this way is good fun (much like when you got

Sally Smithhttp://www.blogger.com/profile/17603953390533966108noreply@blogger.com0tag:blogger.com,1999:blog-469918606871228248.post-49003181797216811922008-03-19T15:34:00.003Z2008-03-19T15:57:34.787Z

Hello!I've been at the OTHER media for nearly 2 years and i'm an online marketing analyst. The majority of my time is spent looking after our clients' Google Adwords campaigns, but in recent months my role has started to focus more on analytics - and more importantly how to interpret the data in a useful way.Having a real interest in the the online world on things like Google, Digg, Youtube,

Kunal Ramchandanihttp://www.blogger.com/profile/14446511407786935766noreply@blogger.com0tag:blogger.com,1999:blog-469918606871228248.post-87802289909802939062008-03-18T18:47:00.002Z2008-03-18T19:17:16.343Z

OK, I'm a newbie - go easy on me....I thought I'd start out by just talking about my role here at tOm (our nickname for the OTHER media) and my day in general. My role is a varied one, something that can be frustrating - because you can get pulled in so many directions at once - and at other times enjoyable. It does mean that I don’t ever get that ‘same old, same old’ feeling.One half of me is

Theresanoreply@blogger.com0tag:blogger.com,1999:blog-469918606871228248.post-5033919893942002882008-03-17T08:59:00.003Z2008-03-17T09:06:32.952Z

I have a personal project in partnership with market traders at London's Borough Market (near the office). We have set up an online store called The Market Quarter which sells gourmet French food. It is a great place to experiment with ideas that need to be proven before we offer them to clients of the OTHER media.The big idea this weekend was to create and test some discount vouchers through

Jonathan Briggshttp://www.blogger.com/profile/11843104799688614844noreply@blogger.com0tag:blogger.com,1999:blog-469918606871228248.post-75148290948415554022008-03-13T11:45:00.002Z2008-03-13T12:41:16.340Z

Welcome to a new blog from the OTHER media marketing team: Theresa Austin, Kunal Ramchandani, Sally Smith, Alex Barnett and Jonathan Briggs.Six months ago we changed the way we helped our clients market their sites. We have had some big successes and thought it was about time we started to share these with others in the marketing and web communities.So today, we launch this new blog. We'll tell

Jonathan Briggshttp://www.blogger.com/profile/11843104799688614844noreply@blogger.com0