Guerrilla Marketing defined

Happy Thanksgiving, or not

2009-11-25T08:08:00.005-05:00

Rest assured that you can find a Thanksgivings message that will suit your particular taste and or mood and below we have 2 videos at opposite ends of the spectrum. A very chipper message from Muscle Milk and a not so upbeat one from PETA. It'll be interesting to see which one of these 2 videos will go "viral." Oh my and happy Thanksgiving.

Via: AdFreak

Shameless self promotion

2009-11-24T11:01:00.003-05:00

We thought we would do some shameless self promotion here and ask you to become fans of Guerrilla Communication on facebook. Not that we are not feeling the love otherwise, but that would be some nice icing on the cake.

Nice facebook usage

2009-11-23T08:46:00.005-05:00

Very clever facebook guerrilla marketing by Ikea in Sweden. Get people involved and offer them a chance to win something they desire.

My that is some long nose hair

2009-11-23T08:09:00.003-05:00

Trimming nose hair is a pretty sensitive issue and because of that some men just let it go. It isn't an attractive sight though and the billboard for Panasonic's safety cutting system plays on that. Plus the electric power lines nicely represent the sensitive nerves in the nostrils.

Via: DirectDaily

That is so Emma and Julia

2009-11-20T07:59:00.004-05:00

The new My Ad Council site allows people to quickly share and comment on a variety of PSAs, via facebook, twitter etc. All kinds of topics are addressed including "think before you speak" featured below and here. Clearly "think before you speak" is something we all should keep in mind, but this tag line has been embraced by the Gay, Lesbian and Straight Education Network. Other campaigns included on the My Ad Council site are "buzzed is drunk" and "hunger prevention."

Upside down

2009-11-18T07:48:00.004-05:00

We are not talking about the Diana Ross song here, but a recent campaign by the Gap in Vancouver, Canada to promote the "Sprize - shopping turned on its head" campaign. In a guerrilla marketing action overnight a store and various items in front of it were turned upside down, much to the amazement of passersby the next day.

Via: InvisibleRed

NFL Guerrilla Marketing

2009-11-16T08:25:00.010-05:00

When the Dallas Cowboys played the Philadelphia Eagles last week, tight end Brad Celek of the Eagles caught a touchdown in the third quarter and immediately struck a pose that was oh so Captain Morgan familiar. This guerrilla marketing stunt earned the Eagles a 15-yard penalty in a game they eventually lost. According to a report on Yahoo, in hopes of raising brand awareness, Captain Morgan intended to offer lucrative charity contributions to the Gridiron Greats Assistance Fund in exchange for each instance a player was caught on camera doing its pose during a game. The Celek / Eagles stunt actually happened prior to the announcement, and with the NFL clamping down hard and announcing severe penalties, this campaign most likely ended before it started. But it certainly gave Captain Morgan a ton of exposure just the same.

Via: sports.yahoo.com

You spin me round

2009-11-13T09:33:00.004-05:00

Expect the unexpected is the tag line for Samsung Mobile Explorer and that is exactly what you get with some of their guerrilla marketing videos. The skater featured here would certainly be hired in an instant by Minnesota ice fishermen and it appears that Texas oil drillers might find great use for her too. The other featured performer in the video here also apparently has some interesting skills to offer.

Via: Adverblog

Oh no, bad news

2009-11-12T17:20:00.003-05:00

If you recently stopped by green/spaces in Chattanooga you might have noticed a crime scene of statistics on hazardous air quality. Scary stuff indeed, although most likely people are actually aware that the air is no longer so perfect. But you can never remind folks enough.

Via: goodnewsfromgreenspaces

Go Beyond Borders

2009-11-11T12:44:00.003-05:00

CNN launched their new Go Beyond Borders tag line at the 20th Anniversary of the fall of the Berlin wall. In this ambient marketing campaign tape marked where the wall used to be plus certain scenes of wall escapes were recreated in an artistic form.

No no no Nokia

2009-11-10T15:03:00.003-05:00

The new Nokia N900 is hitting the shelves today and the little video below apparently is intended to create some buzz for said unit. But please do not call it a viral marketing video because as of this moment it only has had 335 views. Also, can someone please explain what is going on here?

Krink my MINI

2009-11-09T09:38:00.003-05:00

In general I don't appreciate when people put their hands or any other body part on my MINI Cooper S, but I might make an exception for an artist that I can see eye to eye with. MINI Cooper Germany seemingly saw eye to eye with Krink and commissioned him to show his drip style art on a black Mini Cooper S. Sweet

That being said, I guess I would also allow or actually encourage a detail shop to put their hands, soap, sponges and polish on my car.

Keeping it fresh

2009-11-07T12:28:00.004-05:00

German brand Toppits is convinced that their wrap keeps stuff very fresh. The wall here certainly could have used some Toppits many years back, but that really isn't the point here.

Never underestimate

2009-11-04T09:21:00.002-05:00

You should never underestimate anybody or anything, and according to French Canal+ you should never underestimate the power of a good story either. Because an excuse is only seen as an excuse if the story isn't powerful enough. Although we must admit, there are some continuity issues with this story.

Run Forrest run

2009-11-02T10:11:00.006-05:00

The Rockport shoes are apparently ultra comfortable in addition to being stylish, and to prove this point, runners have been running in the NYC Marathon wearing Rockport dress shoes for several years now. For yesterday's 2009 edition of the ING NYC marathon, Rockport recruited several runners for this guerrilla marketing stunt, including U.S Navy Lieutenant and triathlete Andy Baldwin, who is best known for his appearance on the 10th season of “The Bachelor.” Below are the shoes he sported. (The shoes usually come with black laces, but the orange laces are for the ING Run For Something Better cause)

Via: slowtwitch

Fly for me

2009-10-30T10:10:00.004-04:00

A German Guerrilla Marketing group "hired" flies to do some flyvertising for them during the Frankfurt book fair. Tiny little ad banners were attached to the flies via wax and then they were sent to fly around the convention center with a message of their client Eichborn, whose logo is a fly. No flies were hurt with this action according to folks involved (the wax seemingly naturally dissolves), but previous personal experience with PETA have taught us that such words mean nothing to them.

Agency: Jung von Matt

Via: AdFreak

We love green stuff

2009-10-28T10:03:00.004-04:00

Although not really new and unique, we always enjoy green activities like this "Green Life" bag action by Heineken in Puerto Rico. The recycling of billboard banners into something trendy you can use everyday is great for the brand and even nicer for the environment. Plus this is a marketing thing most people happily accept and even pay for.

Via: AdsOfTheWorld

Play that music ...

2009-10-26T09:21:00.004-04:00

Vodafone New Zealand used 1,000 cellphones to play Tchaikovsky's 1812 overture in a unique concert. Is Vodafone all of a sudden completely passionate about the arts, or is this a little marketing stunt they are hoping will go viral? The range of sounds displayed in this classical number certainly speaks well for the ringtone choices of Vodafone.

Via: Adverblog

Finally embedded

2009-10-26T08:53:00.004-04:00

This blog is now finally embedded in our new website and we of course think it looks very good, but what do you think?

Trust me

2009-10-23T09:53:00.000-04:00

Should we really trust Microsoft this time around? :-)

An egg hunt of a different sort

2009-10-21T09:13:00.003-04:00

We know it closer to Christmas than to Easter, but that didn't stop a few folks in Dublin, Ireland to look for a few over-sized eggs once one (with a PS3 Slim inside) was discovered next to Molly Malone on Grafton Street. This guerrilla marketing stunt stood out for sure, but some of the pedestrians seemed either too busy or too suspicious of that big egg.

Beauty isn't about weight, or is it?

2009-10-19T10:44:00.006-04:00

To promote Dove's campaign of Inner Beauty in Germany, modified scales without numbers were place in female locker rooms in schools and at swimming pools. The message on the scale simply translates to "Real beauty is not measured in kgs," and while that is certainly true, will the young women this guerrilla marketing campaign tries to connect with actually step up on a scale in public?

More than just talk

2009-10-16T13:40:00.005-04:00

Many banks claim that they support small businesses, but 1stBank in Colorado seemingly put their money where their mouth is. They set up several rotating displays in busy areas covered with business cards of their small business customers, plus the tagline "We care about small business." Now that is more than just lip service.

Agency: TDA Advertising

Via: AdRants

A fun theory

2009-10-14T10:11:00.004-04:00

It is quite valuable when you get customer interaction, but seemingly in the case below the customers in Sweden are not aware that they are interacting with VW. Part of the Fun Theory campaign, a set of stairs was transformed into an interactive piano. Which song would you play? Another recent project along those lines made people actually want to clean up trash in the street.

Beer usually hits the spot

2009-10-12T15:11:00.005-04:00

Pro Triathlete Linsey Corbin from Montana promoted herself and all her sponsors with custom Montana Brewing six packs which were presented to various media and industry folks at the 2009 Ford Ironman World Championships in Kona Hawaii. The slogan of Linsey Corbin is "Montana Made" and that seemingly works for the beer too.