Guerrilla Marketing defined

Fairtrade marketing

2008-05-12T16:19:00.003-04:00

The Max Havelaar Foundation combines 23 Fairtrade producers/initiatives across Europe, Asia, Latin America, North America, Africa, Australia and New Zealand and the Max Havelaar label was the world's first Fairtrade Certification Mark. Max Havelaar France is using the following viral marketing video to promote Fairtrade and and of course that helps guerrilla marketing Fairtrade around the world. :-)

Lanceurs de supermarché - Max Havelaar

What a cute baby

2008-05-09T10:23:00.003-04:00

Well, "What fits in there?" is most likely what most passersby will wonder when they come past this seemingly abandoned stroller. Not really a baby, but a nifty guerrilla marketing idea for the Calgary Zoo to announce the arrival of a baby giraffe.

Kiss anyone?

2008-05-07T16:28:00.005-04:00

Mentos has a new interactive site called mentoskisscam that allows users to be kissed online by a sexy female or male model. It requires that the user has a webcam, but who hasn't got one these days? I guess you could call it a guerrilla marketing spin of sorts on second life.

Via: Ad Freak

Sticky stuff

2008-05-05T15:53:00.003-04:00

If you want to promote that your bubble gum is bigger and badder than the ones of the competition, why not really show it. Hubba Bubba in South Africa has billboards that appear as if the "6 Feet of Gum" message has been attached with giant gobs of gum. Doesn't this ambient marketing campaign also convey to folks who utilize public transportation or other public spaces that they should be worried that they might get stuck to these giant gobs of gum themselves? :-)

Via: Ads of the world

Beer raining from the Heavens

2008-05-02T07:25:00.005-04:00

Carlton Draught from Australia produced a very entertaining "Sky Troop" video that is currently making the rounds on the internet. Many people talk about wanting beer to rain down from the heavens, but most likely not the way it is featured in this video.

Via: Adfoblog

Lights out marketing

2008-04-28T08:12:00.005-04:00

To promote EarthHour in Switzerland, the World Wildlife Foundation used an interesting ambient marketing approach and applied light switch stickers to lamp posts in various towns. The stickers looked realistic enough for many people to want to inspect them closer, and that allowed them to read the reminder of EarthHour.

Agency: Publicis, Switzerland

Via: Ads of the world

Hip political guerrilla marketing

2008-04-25T11:16:00.004-04:00

I am not quite sure what kind of marketing activities I would expect at election events, but most likely not one from a company like Abercrombie & Fitch. At a recent televised Barack Obama speech in Pennsylvania, 3 guys with various Abercrombie & Fitch shirts were sitting conspicuously behind Obama. I guess if you want to do some guerrilla marketing to a younger, hipper politically interested audience, you best set up that campaign around a younger, hipper candidate such as Barack Obama.

Via:5 blogs before lunch

With me or against me

2008-04-23T16:44:00.002-04:00

Guerrilla marketing can certainly be a great tool for your company and really help your brand get awareness. The opposite is unfortunately true as well and guerrilla marketing tactics are more and more used against certain brands, ideas and thoughts. An example of that is the following Greenpeace Youtube video with the message "Unilever, the makers of Dove beauty products, are buying palm oil from suppliers who destroy Indonesia's rainforests." At the date of this posting the video had a bit more than 90,000 views and 118 text comments.

Via Adverblog

Scary stuff

2008-04-21T22:43:00.002-04:00

A unique guerrilla marketing campaign was used to promote the exclusive thrillers and horror films on 13TH STREET NBC. A bathroom of a nightclub in Hamburg was prepared so that when someone entered the room, the light goes out and black light comes on.

The black light then makes a seemingly bloody crime scene visible with the words "See what others don't see. 13TH STREET. The Action and Suspense Channel"

Agency: Jung von Matt / Hamburg

Missing

2008-04-18T09:09:00.004-04:00

It appears that Zyrtec is now being promoted outside the traditional marketing channels one would expect. People in Boston recently stumbled upon hand written flyers on telephone poles with the message: "Missing 2 Hours. Last Seen: While waiting for Claritin to start working. If found please call: 1-800-4-Zyrtec."

Will we now see more pharmaceutical companies pushing guerrilla marketing ideas?

Via: Adrants

Ambient IKEA train

2008-04-16T11:22:00.006-04:00

IKEA recently converted the Kobe Portliner Monorail into a colorful moving showroom to promote the new retail outlet at Port Island. This funky guerrilla marketing train has a colorful exterior, nifty upholstery and quite some style. Now that makes train traveling an even more pleasurable experience.

Via Pink Tentacle

Election guerrilla marketing

2008-04-14T15:49:00.005-04:00

With all the election signs out there, this is not a bad time to smuggle in a few of your own signs. That thought apparently came to the mind of Seattle indie rockers The Presidents of the United States of America and surely enough those guerrilla marketing signs seem to fit in well. We are glad to hear that "these are the good times people", but maybe we are so bored with election signs that we won't look at them closer and thus not find out about it.

Via: Bruno and the professor

Bright red apple marketing

2008-04-10T18:07:00.005-04:00

To promote the Calgary Farmer's Market where you can get fresh produce all year long, fresh apples were hung from bare trees during crappy winter weather in busy pedestrian areas. Surely enough those bright red apple guerrilla marketing campaign stuck out for sure, and additionally matched all the bright red frozen cheeks nicely.

Via: Direct Daily

Guerrilla marketing or PR disaster?

2008-04-07T17:45:00.004-04:00

Woody Allen recently sued American Apparel for using his image in a billboard campaign without his permission. Only a limited amount of folks would have seen it, but because of the much discussed and talked about lawsuit, the pic and the story seems to be gaining in popularity. The question now beckons if the lawsuit is actually just a clever marketing campaign for American Apparel and Woody Allen is nicely compensated for his gig in the scheme.

VIA

Why go small when you can go BIG

2008-04-04T11:13:00.004-04:00

In marketing it is all about capturing the attention of potential shoppers and sometimes you must ensure that the message is big enough. Or if you really want to have people talk about it you may want to go gigantic as this billboard for BMW in Moscow. Did BMW bring a whole section of the Autobahn to Moscow?

Via: billboardom

Think guerrilla gardening

2008-04-02T08:42:00.004-04:00

The term guerrilla gardening was first used in New York City in the early 70s, but the concept of gardening on someone else's land without permission has been around for centuries. But thanks to the internet, emails and blogs this green movement seems to be moving across the globe at a more rapid rate these days. Is there a derelict patch of land near your home or places you frequent that needs some love? Gather friends and have a late night guerrilla gardening event.

Destructive guerrilla marketing

2008-03-31T08:02:00.003-04:00

Will it blend is a fairly popular feature on youtube and sometimes the question is who actually gets more benefit from this guerrilla marketing activity. Clearly Blendtec, the company who makes the blenders and who is behind the site gets a lot of exposure and brand awareness, but what about those companies whose products find a very public demise in the blender? For example, the "will it blend-iPhone" has well over 4,000,000 views and over 12,000 comments, and the blend master clearly loves his iPhone.

Homeless dinner setting

2008-03-28T22:39:00.003-04:00

To remind people in Australia about the plight of the homeless, the Father Bob Maguire Foundation decorated trash bins to look like dinner place settings. To make sure that this guerrilla marketing effort was effective, the slogan "for the homeless, every day is a struggle. Donate today and help us feed the homeless" was added.

Agency: Clemenger BBDO, Australia

Via: Ads of the world

Geothermal guerrilla marketing

2008-03-26T17:17:00.004-04:00

EnBw wanted to make people aware of their geothermal power station in Baden-Württemberg and decided to use a bit of guerrilla marketing for that. By adding a large white sticker to 2 silverish metal posts they really look like monster sized German power plugs, and the slogan "Energy that doesn't disappear. Geothermal Heat."

It's a small world after all

2008-03-24T08:53:00.002-04:00

To introduce micro machines to a new audience, miniature roads and parking spots were spray painted on side walks, pedestrian areas and parking lots. So it indeed appears that is a small world after all. The creators of this guerrilla marketing campaign though assured folks that the paint is only temporary.

Via: Ads of the world

From Russia with love

2008-03-21T09:42:00.003-04:00

Below is a great artistic ad for Gmail that was created in Russia. It appears also that they have done a great job indeed that guerrilla marketing campaign, as folks who don't speak a lick of Russian intently seem to watch this ad for 2:30 and then forward it to their friends.

English only guerrilla marketing

2008-03-19T14:26:00.004-04:00

I notice that more and more guerrilla marketing campaigns in non English speaking countries are in the English language. Why is that? Are they just trying to appeal to the English language marketing blogs? Like in the case of the Duesseldorf Magics campaign below, I understand that many people in Germany speak English and can possibly get the context, but isn't it the case that more people in Duesseldorf or the rest of Germany speak mostly German?

Via: Direct Daily

Pink rain?

2008-03-17T16:29:00.004-04:00

Italian news paper gazzetta dello sport is known for the slightly pink or rose color of their news paper, and in a recent guerrilla marketing stunt they "painted" the city of Milan pink.

Awareness guerrilla marketing

2008-03-14T14:34:00.003-04:00

It is a shame to not see the numbers of hits the following video on dothetest.co.uk has generated, as it seems to go around like a viral marketing storm. It has popped up on all kinds of forums I frequent multiple times and it seems that all my friends have forwarded it to me several times too. So go on, do the testt.

Top 10 Google

2008-03-12T08:07:00.008-04:00

Guerrilla Communication is now about 1 year old and we finally are in the top 10 search results of Google when looking for information about "guerrilla marketing". The secret? Hard work. :-)