tag:blogger.com,1999:blog-4584118377647315464.post8185338653270431137..comments2007-08-16T10:41:23.580-05:00Comments on Awareness is Everything: Is it a case of the chicken and egg?Adminhttp://www.blogger.com/profile/12233041150842224824noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-4584118377647315464.post-8919621073685739412007-08-16T10:41:00.000-05:002007-08-16T10:41:00.000-05:00"Did we not just go through this around the turn o...<I>"Did we not just go through this around the turn of this century when everyone had a website not because they knew how to leverage and use it, but because the guy next door did and the creative was just too cool for school? Did we also not go through one of the worst industry busts of all time, when the deck of cards on the Dot.Com era came crashing down? Did we not learn that we must first research, ask questions, talk to customers, understand usability, etc. prior to building the coolest creative ever?"</I><BR/><BR/>Would you really say the rush to create websites caused the dot com crash? I can't help thinking it was caused by overinflated expectations and overvalued companies rather than there being too many homepages. Isn't creating a website <B>part of</B> the exploration process?<BR/><BR/>Anyway, hi. I do agree with the thrust of your post. People should indeed not expect to be jumping in with a full blown multi sim presence in, say, SL. How about trying virtual worlds out as users first though? That's how I got started, along with an initially small (but fast growing) bunch of other interested IBMers. As with any social software, part of getting to know something is being a user first. (See also, reading blogs before creating your own). Exploring virtual worlds before paying for a space seems obvious to me, but doesn't always seem to be the model people expect.<BR/><BR/>Perhaps this is a part of what you mean by research though.Roo Reynoldshttp://www.blogger.com/profile/14963597684783480707noreply@blogger.com