tag:blogger.com,1999:blog-4530734751395745351.post4938797028729924684..comments2008-11-29T08:28:53.097-05:00Comments on How Branding Works: Support Your Brand with a Solid NameHarris Eisenberghttp://www.blogger.com/profile/03036972771578004481noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-4530734751395745351.post-32701945378801975152008-11-29T08:28:00.000-05:002008-11-29T08:28:00.000-05:00Excellent article, far too many people don't put e...Excellent article, far too many people don't put enough time into their "brand." They settle for some cutesy name or slogan that usually blends them into the masses.<BR/><BR/>Your name is your first chance to Stand Out in the crowd, to make your mark in the world.<BR/><BR/>A simple method I often suggest to those seeking an identity is this: If I were standing behind you in line at a store and I saw your business name on the back of your T-shirt .... would I remember it by the time I got to my car ? By the time I got home ?<BR/><BR/>It's a good idea to think of it as a website name (will it look good or be confusing?) Short and sweet is a great beginning.<BR/><BR/>Mike<BR/>http://www.prescottlmt.comMike Kocishttp://www.prescottlmt.comnoreply@blogger.comtag:blogger.com,1999:blog-4530734751395745351.post-35422394430020597752008-11-19T15:23:00.000-05:002008-11-19T15:23:00.000-05:00I can't knock Noblis - they're across the street a...I can't knock Noblis - they're across the street and have a great cafeteria - and frankly its a far cry from their old name Mitretek.Philip Shadehttp://www.kickintheeye.comnoreply@blogger.com