tag:blogger.com,1999:blog-4530734751395745351.post3303497636655762519..comments2008-11-18T15:45:06.295-05:00Comments on How Branding Works: A Dress to Last a DecadeHarris Eisenberghttp://www.blogger.com/profile/03036972771578004481noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-4530734751395745351.post-28809444863757385372008-11-18T15:45:00.000-05:002008-11-18T15:45:00.000-05:00For a while I did work in classifieds, and was alw...For a while I did work in classifieds, and was always stunned by companies that many didn't have copies of their logos. They didn't think the logo was important to their business. <BR/><BR/>I always use Nike's Swoosh to illustrate how central to a business/brand a logo can and should be. Because no matter how niche a company, they all know the swoosh.Philip Shadehttp://www.kickintheeye.comnoreply@blogger.com