Seologics

Web Analytics

2009-04-15T02:07:00.000-07:00

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.

There are two categories of web analytics;

1. off-site analytics

2. on-site web analytics.

Off-site web analytics refers to web measurement and analysis irrespective of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.

On-site web analytics measure a visitor's journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response.

On-site web analytics technologies

There are two main technological approaches to collecting the data.

1. The first method, logfile analysis, reads the logfiles in which the web server records all its transactions.

2. The second method, page tagging, uses JavaScript on each page to notify a third-party server when a page is rendered by a web browser. Both collect data that can be processed to produce web traffic reports.

In addition other data sources may also be added to augment the data. For example; e-mail response rates, direct mail campaign data, sales and lead information, user performance data such as click heat mapping, or other custom metrics as needed.

Web server logfile analysis

Web servers record some of their transactions in a logfile. It was soon realised that these logfiles could be read by a program to provide data on the popularity of the website. Thus arose web log analysis software.

In the early 1990s, web site statistics consisted primarily of counting the number of client requests (or hits) made to the web server. This was a reasonable method initially, since each web site often consisted of a single HTML file. However, with the introduction of images in HTML, and web sites that spanned multiple HTML files, this count became less useful. The first true commercial Log Analyzer was released by IPRO in 1994 [2].

Two units of measure were introduced in the mid 1990s to gauge more accurately the amount of human activity on web servers. These were page views and visits (or sessions). A page view was defined as a request made to the web server for a page, as opposed to a graphic, while a visit was defined as a sequence of requests from a uniquely identified client that expired after a certain amount of inactivity, usually 30 minutes. The page views and visits are still commonly displayed metrics, but are now considered rather unsophisticated measurements.

The emergence of search engine spiders and robots in the late 1990s, along with web proxies and dynamically assigned IP addresses for large companies and ISPs, made it more difficult to identify unique human visitors to a website. Log analyzers responded by tracking visits by cookies, and by ignoring requests from known spiders.

The extensive use of web caches also presented a problem for logfile analysis. If a person revisits a page, the second request will often be retrieved from the browser's cache, and so no request will be received by the web server. This means that the person's path through the site is lost. Caching can be defeated by configuring the web server, but this can result in degraded performance for the visitor to the website.

Page tagging

Concerns about the accuracy of logfile analysis in the presence of caching, and the desire to be able to perform web analytics as an outsourced service, led to the second data collection method, page tagging or 'Web bugs'.

In the mid 1990s, Web counters were commonly seen — these were images included in a web page that showed the number of times the image had been requested, which was an estimate of the number of visits to that page. In the late 1990s this concept evolved to include a small invisible image instead of a visible one, and, by using JavaScript, to pass along with the image request certain information about the page and the visitor. This information can then be processed remotely by a web analytics company, and extensive statistics generated.

The web analytics service also manages the process of assigning a cookie to the user, which can uniquely identify them during their visit and in subsequent visits.

With the increasing popularity of Ajax-based solutions, an alternative to the use of an invisible image, is to implement a call back to the server from the rendered page. In this case, when the page is rendered on the web browser, a piece of Ajax code would call back to the server and pass information about the client that can then be aggregated by a web analytics company. This is in some ways flawed by browser restrictions on the servers which can be contacted with XmlHttpRequest objects.

Advantages of logfile analysis

The main advantages of logfile analysis over page tagging are as follows:

* The web server normally already produces logfiles, so the raw data is already available. To collect data via page tagging requires changes to the website.
* The web server reliably records every transaction it makes. Page tagging relies on the visitors' browsers co-operating, which a certain proportion may not do (for example, if JavaScript is disabled, or a hosts file prohibits requests to certain servers).
* The data is on the company's own servers, and is in a standard, rather than a proprietary, format. This makes it easy for a company to switch programs later, use several different programs, and analyze historical data with a new program. Page tagging solutions involve vendor lock-in.
* Logfiles contain information on visits from search engine spiders. Although these should not be reported as part of the human activity, it is useful information for search engine optimization.

Advantages of page tagging

The main advantages of page tagging over logfile analysis are as follows.

* The JavaScript is automatically run every time the page is loaded. Thus there are fewer worries about caching.
* It is easier to add additional information to the JavaScript, which can then be collected by the remote server. For example, information about the visitors' screen sizes, or the price of the goods they purchased, can be added in this way. With logfile analysis, information not normally collected by the web server can only be recorded by modifying the URL.
* Page tagging can report on events which do not involve a request to the web server, such as interactions within Flash movies, partial form completion, mouse events such as onClick, onMouseOver, onFocus, onBlur etc.
* The page tagging service manages the process of assigning cookies to visitors; with logfile analysis, the server has to be configured to do this.
* Page tagging is available to companies who do not have access to their own web servers.

Key definitions

Hit (internet) - A request for a file from the web server. Available only in log analysis. The number of hits received by a website is frequently cited to assert its popularity, but this number is extremely misleading and dramatically over-estimates popularity. A single web-page typically consists of multiple (often dozens) of discrete files, each of which is counted as a hit as the page is downloaded, so the number of hits is really an arbitrary number more reflective of the complexity of individual pages on the website than the website's actual popularity. The total number of visitors or page views provides a more realistic and accurate assessment of popularity.

Page view - A request for a file whose type is defined as a page in log analysis. An occurrence of the script being run in page tagging. In log analysis, a single page view may generate multiple hits as all the resources required to view the page (images, .js and .css files) are also requested from the web server.

Visit / Session - A series of requests from the same uniquely identified client with a set timeout, often 30 minutes. A visit contains one or more page views.
First Visit / First Session - A visit from a visitor who has not made any previous visits.

Visitor / Unique Visitor / Unique User - The uniquely identified client generating requests on the web server (log analysis) or viewing pages (page tagging) within a defined time period (i.e. day, week or month). A Unique Visitor counts once within the timescale. A visitor can make multiple visits. Identification is made to the visitor's computer, not the person, usually via cookie and/or IP+User Agent. Thus the same person visiting from two different computers will count as two Unique Visitors.

Repeat Visitor - A visitor that has made at least one previous visit. The period between the last and current visit is called visitor recency and is measured in days.

New Visitor - A visitor that has not made any previous visits. This definition creates a certain amount of confusion (see common confusions below), and is sometimes substituted with analysis of first visits.

Impression - An impression is each time an advertisement loads on a user's screen. Anytime you see a banner, that is an impression.

Singletons - The number of visits where only a single page is viewed. While not a useful metric in and of itself the number of singletons is indicative of various forms of Click fraud as well as being used to calculate bounce rate and in some cases to identify automatons bots).

Bounce Rate - The percentage of visits where the visitor enters and exits at the same page without visiting any other pages on the site in between.
% Exit - The percentage of users who exit from a page.

Visibility time - The time a single page (or a blog, Ad Banner...) is viewed.
Session Duration - Average amount of time that visitors spend on the site each time they visit. This metric can be complicated by the fact that analytics programs can not measure the length of the final page view.

Page View Duration / Time on Page - Average amount of time that visitors spend on each page of the site. As with Session Duration, this metric is complicated by the fact that analytics programs can not measure the length of the final page view.
Page Depth / Page Views per Session - Page Depth is the average number of page views a visitor consumes before ending their session. It is calculated by dividing total number of page views by total number of sessions and is also called Page Views per Session or PV/Session.

Frequency / Session per Unique - Frequency measures how often visitors come to a website. It is calculated by dividing the total number of sessions (or visits) by the total number of unique visitors. Sometimes it is used to measure the loyalty of your audience.

Click path - the sequence of hyperlinks one or more website visitors follows on a given site.

Content Source: wikipedia

Adsense Ad Placement Tips

2009-04-10T02:39:00.000-07:00

•Up to three ad units may be displayed on each page.
•A maximum of two Google AdSense for search boxes may be placed on a page.
•Up to three link units may also be placed on each page.
•Up to three referral units may be displayed on a page, in addition to the ad units, search boxes, and link units specified above.
•AdSense for search results pages may show only a single ad link unit in addition to the ads Google serves with the search results. No other ads may be displayed on your search results page.
•No Google ad or Google search box may be displayed in a pop-up, pop-under, or in an email.
•Elements on a page must not obscure any portion of the ads.
•No Google ad may be placed on any non-content-based pages.
•No Google ad may be placed on pages published specifically for the purpose of showing ads, whether or not the page content is relevant.
Where to Place Google AdSense Ads?

HEADER. Most of the time, people ignore ads at the top of the page. Why? Because everyone knows that a banner there is an advertisement. Try placing the Google AdSense ads below the page header instead.

Even better if the site menu is at the top of the page too. If it is, people will look at it often. The webmaster can place AdSense ads below it.

FOOTER. A webmaster generally shouldn't place ads at the bottom of their web pages. Viewers know that there’s no info for them at the end of an article) so they won’t really look there. Also, that is the usual position for standard pages like the FAQ, Contact, Privacy Policy, etc.

However, one can place Google AdSense ads at the end of an article (not page). Why? Because people to jump from the beginning of an article to the end. If a webmaster places relevant AdSense ads at the end, viewers may click on it.

LEFT SIDE. AdSense ads in this position do well. This is where one usually finds the site menu. You can place AdSense here instead of the site menu (one can put the site menu on the right or top). Or if the site menu isn't too long (say, if it's a drop-down list or sliding menu), you can position AdSense just below it. If it's long, put AdSense on top first.

RIGHT SIDE. Viewers aren't likely to look at ads on this side unless it has graphics in it. One can add pictures to enhance their AdSense ads here

MIDDLE OR CENTER: AdSense ads in the middle of articles are effective, if annoying for the viewers who know what they are. Think of them as commercial breaks: You read an article and now and then a targeted ad comes

Source Google & some website articles

Msn Guidelines for successful indexing

2009-01-28T01:47:00.000-08:00

Msn Guidelines for successful indexing

The following are recommendations that might help Live Search's MSNBot (The Live Search web crawler, a program that scans websites and indexes their content, such as text, documents, images, and links, for searching.) and other web crawlers (A program that scans websites and indexes their content, such as text, documents, images, and links, for searching. The web crawler used by Live Search is also known as MSNBot.) Effectively index and rank your website. Live Search has also provided a list of techniques to avoid if you want to make sure your website is indexed.

Technical recommendations for your website

Use the following techniques to ensure your website is technically optimized for MSNBot and other web crawlers:

1. Use only well-formed, HTML code in your WebPages. Make sure that all paired tags are closed, and that all links open the correct webpage. For information on validating your HTML code, see either HTTP Compression and HTTP Conditional Get test tool or W3C Markup Validation Service or use a comparable tool.

2. If your website contains broken links, MSNBot might not be able to index your website effectively, thus preventing people from reaching all of your webpages. For information on finding broken links on your website, see the Help topic for the Webmaster Center's Crawl Issues tool.

3. If you move a webpage, set up the webpage's original URL to redirect people to the new webpage. Indicate whether the move is permanent or temporary. For more information, see what to do when your website is relocated.

4. Make sure MSNBot is allowed to crawl your website and isn't on your list of web crawlers that are prohibited from indexing your website. For more information, see Control which webpages on your website are indexed.

5. Use a Robots.txt file or Meta tags to control how MSNBot and other web crawlers index your website. You can use the Robots.txt file to prevent web crawlers from crawling specific files and folders. For more information about the Robots.txt file and the Robots Exclusion standard, see A Standard for Robot Exclusion. This site might be available in English only.

6. Keep your URLs simple and static. URLs that are complicated or that change frequently are difficult to index as link destinations. For example, the URL www.example.com/mywebpage is easier for MSNBot to crawl and for people to type than a long URL with multiple extensions. Also, a URL that doesn't change is easy for people to remember and bookmark. That makes your webpage a more likely link destination from other websites.
7. Watch for malicious software (malware). Links to webpages on your website that lead to malware on third-party websites or contain malicious content, such as a maliciously corrupted image or document file, or a harmful ActiveX control or JavaScript, will be disabled and highlighted as Malware in Live Search results webpages. See the Help topics for the Webmaster Center's Crawl Issues tool and Outbound Links tool to learn how to find these detected malware issues on your website. See Remediate detected malware to help rid your website of all malware.

Content guidelines for your website

The best way to attract people to your website, and keep them coming back, is to fill your webpages with valuable content in which your target audience is interested. The following guidelines can help you create a more effective and popular webpage:

1. In the visible webpage text, include words users might choose as search query terms to find the information on your website.

2. Limit all WebPages to a reasonable size. Live Search recommends covering one topic per webpage. An HTML webpage with no images should be under 150 KB.

3. Make sure that each webpage is accessible by at least one static text link.

4. Don't put the text that you want indexed within images. For example, if you want your company name or address to be indexed, make sure it isn't displayed only inside an image of your company logo.

5. Add a sitemap, which helps MSNBot to find all of your webpages. Links that are embedded in menus, list boxes, and similar elements aren't accessible to web crawlers unless they appear in your sitemap. For information on creating sitemaps, see the Help topic for the Webmaster Center's Sitemaps tool.

6. Keep your website hierarchy fairly flat. That is, each webpage should only be from one to three clicks away from the default webpage.

Techniques that might prevent your website from appearing in Live Search results

The following techniques aren't appropriate in terms of attempting to gain higher ranking with the Live Search index. Use of these techniques might actually adversely affect how your website is ranked within Live Search, and might even cause your website to be removed from the index.

1. Attempting to increase a webpage's keyword density by add lots of irrelevant words. This includes stuffing ALT tags that users are unlikely to view.

2. Using hidden text or links. Only use text and links that are visible to users.

3. Using techniques, such as link farms, to artificially increase the number of links to your webpage.

Source: www.live.com

SEO Friendly Website Design Guidelines

2008-12-12T04:22:00.000-08:00

1. Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.

2. Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.

Eg: To create a file sitemap, sitemap1...etc.

3. Make a detailed sitemap of a website. The search robots can easily go to any web page from this web page.

4. Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images

5. Every image on your website has an alt attribute with a description that contains keywords. Eg: alt=”web design company”

6. Do not overuse image in a web page. The robots can’t index images and it also takes lot of time to load a web page.

7. Make sure that your title elements and alt attributes are descriptive and accurate.

8. SEO Tips for URL Structure

a. Make sure to use keywords in url, if the particular page is "software consulting" then try to create a URL that looks like .

http://www.example.com/software-consulting.html

b. If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.

In correct Format:

http://www.example.com/products/products.asp?N=200063&Ne=500955&ref=foo%2Cbar&Cn=Accessories

Correct Format

http://www.example.com/product.asp?N=Accessories

c. Creating a website folder and webpage name in url structure.
Make sure to avoid using of Underscore ( _ ). Better way to use Hyphen ( - ).

In correct Format:

http://www.example.com/it_software_consulting.html

Correct Format:

http://www.example.com/it-software-consulting.html

d. Make sure to avoid multiple folders using in url structure.

In correct Format:

Eg: http://www:example/web_services/ web_design/logo_design /flash logo design.html

Correct Format:

http://www.example/web-services/flash-logo-design.html.

9. If you use image links, you also provide text links so that search engine robots can crawl inside your web site and index every page of your site.

10. Don't use more than two banners per web page. Banners are often placed at the top of a web page. Unfortunately, Search engine consider the beginning of a web page as very important.

11. Always place the logo on the upper left hand corner of the web page. The search engine robots reads the web page like a human from left to right, top to bottom.

12. You should not use All CAPS or or similar font design, like all boldface. This looks as if you were yelling at your users.

13. Your web pages end with .html or .htm. When your web pages end with .asp, cfm or contain special character, many search engines will ignore them.

14. All important web page of your website should be just one click away.

15. You don't use unusual fonts. For example, font face="Great Looking" size="2"
is very likely to cause problems. Common fonts are Verdana, Arial and Helvetica.

16. Test your site to make sure that it appears correctly in different browsers.

17. Create a useful, information-rich site, and write pages that clearly and accurately describe your content.

18. Think about the words users would type to find your pages, and make sure that your site actually includes those words within it. (Content, url structure, image and links).

19. The content on your website must be easy to read and error free.

20. It should be easy to see what your website is all about. Editors don't search for information.

21. Do not use frames in your website design. Lot of frames in a website also takes too long loading time and hence the robots find it difficult to crawl the website. i.e. can follow from a frameset page to content frames and index texts. If your Web site consists of frames, and you cannot redesign it, you can solve this problem by putting the content of an optimized page with links to other pages into a NOFRAMES HTML tag.

22. The page size must not be too large, average page size must be below 50 kb

23. Try to maintain a word limit for all the web pages. Use about 350 to 600 words for each web page.

24. Avoid using image navigation, as it is not search engine friendly. It is ideal to use text navigation in a web page as it helps the user as well as search engines to navigate smoothly.

25. Try to avoid using tables. There are too many codes in tables and takes times to load page. Hence, try to use DIVs structure, which has less coding and takes less loading time. It has become highly search engine friendly because the robots can easily index it.

26. Use External CSS rather than coding it in the main source file.

27. Once you complete the full design to check broken links having or not.

28. Please make sure to check w3c validation error and clear error free

Submission Guidelines

2008-05-31T03:23:00.000-07:00

Guidelines for Search Engine Submission

Search Engine Rules

• Please enter your full URL, including the http:// prefix. For example: http://www.example.com/.

• Metadata (including title and description) that accurately describes the contents of a web page.

• If you choose to submit your site, only the top-level domain is necessary, as the spiders can follow your internal links to the rest of the pages.

• You do not need to submit each individual page

• Crawlers like Googlebot, MSNBot will be able to find the rest.

• Google updates its index on a regular basis, so updated or outdated link submissions are not necessary.

• Dead links will 'fade out' of our index on our next crawl when we update our entire index.

Search Engine Rules - Things to Avoid

• Don't just list keyword after keyword in the title or description. And, don't use an abundance of marketing hype in your title or description.

• Don't create a description that goes on and on and on. A few sentences are fine, but don't make it any longer than that

• Don't put your title and description in ALL CAPS.

• Don't submit your site until it's ready for traffic and has recently been updated. Sites with a huge "under construction" sign on the first page and little else aren't ready for traffic.

• Don't submit pages of your site to every single category that you can possibly think of that halfway pertains to your site. Keep in mind that the editors write notes to other editors about certain sites. The last thing you want is for a bunch of editors to make comments such as, "too many submissions," or even worse, "spamming the index."

• Don't submit your site every single day (or every other day) until it's accepted. If your site isn't indexed in three weeks, then submit it again, taking time to submit it properly.

• If your site is only one page, work on it some more. Build original content! Create some interior pages before you submit.

Guidelines for Directory Submission

Rules to Follow

• Before submitting your website URL, Do a quick search at the top of any directory page by simply typing your Domain name (example.com), then click the Search button.

• Identify the single best category for your site. The Directory has an enormous array of subjects to choose from. You should submit a site to the single most relevant category. Sites submitted to inappropriate or unrelated categories may be rejected or removed.

• Note: Some categories do not have "suggest URL" or "Add URL" links. These categories don't accept submissions, so you should find a more specific category for your site.

• Once you've selected the best category for your site, go directly to that category on that directory and then click "suggest URL or Add link ". Follow the instructions on the submission form carefully.

• Descriptions of sites should describe the content of the site concisely and accurately. They should not be promotional in nature. Submitting a promotional description rather than an objective, well written description may significantly delay your site from being listed or prevent your site from being listed at all.

• Titles and descriptions must not contain promotional language such as: the best; greatest; the only; etc. Keep your title and description brief and well written. Poorly written titles, descriptions or lists of keywords will not be permitted.

• Write a descriptive Title and Description – imagine that you are a potential customer browsing for a website – what would you look for?

• Use correct English to describe your site and check your grammar and spelling.

• The submitted link must point to your home page only.

• First determine whether your url is appropriate for submission to that specified Directory

Rules to avoid

• Do not submit sites that have too many keywords and are created specially for Search Engines

• Do not submit mirror sites. Mirror sites are sites that contain identical content, but have altogether different URLs.

• Do not submit URLs that contain only the same or similar content as other sites you may have listed in the directory. Sites with overlapping and repetitive content are not helpful to users of the directory. Multiple submissions of the same or related sites may result in the exclusion and/or deletion of those and all affiliated sites.

• Do not disguise your submission and submit the same URL more than once.

• Do not submit any site with an address that redirects to another address.

• Do not submit sites "under construction." Wait until a site is complete before submitting it. Sites that are incomplete, contain "Under Construction" notices, or contain broken graphics or links aren't good candidates for the directory.

• Do not submit website(s) that use cloaking.

• Don't submit sites consisting largely of affiliate links.

• Do not submit sites with popup windows and other technologies that interfere with viewing the main content of the site.

• SEO Spamy: Sites that use spamy blackhat SEO tactics will not be permitted. Webmaster discretion advised.

• The site must have a regular and correct URL, not an IP, but only a URL.

• Do not submit sites that are under construction. Make sure that all images and links on your site work properly.

• Don't stuff your title and description with keywords - they will either be deleted, or your submission will be rejected.

• Do not submit sites that redirect visitors to another site

• Auto-submission software is (and always has been) a violation of this procedure. Sites submitted automatically are flagged and deleted after the submission is accepted, without notification to you. Persistent automatic submission may force us to ban you from the directory site.

Once your site has been accepted into the Open Directory, it may take anywhere from 2 weeks to several months for your site to be listed on partner sites which use the Open Directory data, such as AOL Search, AltaVista, HotBot, Google, Lycos, Netscape Search, etc

Guidelines for Article Submission

Before submitting an article, the article should be formatted according to the following guidelines:

Article Title:

Title must be in upper and lower case letters with the first letter of each major word capitalized.

Title Keyword Richness:

Title should be "Keyword Rich." The first 3-4 words of your Title determines the success of the article in terms of how much traffic your article will generate, so choose the first 3-4 words wisely.

Keywords: Adding the top keywords related to your article helps us to bring more traffic to your article.

Author Name:

• Your Full Author Name: You must include your first and last name as the author of the article.

• Your Author Name must have a First name and a Last name.

Summary:

• The purpose of the Article Summary is to give an abstract or summary of the benefits that your article delivers.

• Every article must have a 2-5 sentence article summary and not exceed 200 words. If you don't know what to put in your summary, just use the first paragraph of your article.

Article Body:

• Must be a minimum of 250 words and no more than 5,000 words. For us, an ideal article size is 400-750 words.

• Please do not repeat your Title and Author Name at the top of the Article Body.

• Copyrights must be at the bottom of your article.

Website Links/Urls

There is a total limit of 3 active links allowed in the article, which consists of both the Body and the Resource Box.

Email ‘Mailto’ Links:

Include a valid website URL and let potential customers find your email address on your website. Don’t use mailto: or email link to your personal or work email account. Spammers will abuse it.

Must Not be a press release, advertisement, sales letter, promotional copy, or blatant and excessive self-promotion or hype.

Must Have: Articles must be spell checked and proof read for grammatical errors prior to submitting - Do not submit articles filled with spelling errors and bad grammar.

Simple Punctuation Rules:

One or two spaces after each period, colon, or semi-colon; Periods should be inside of quotes; When doing "..." -- you should use only 3 dots minimum and maximum; When using dashes, use two in a row, ex: "--"; There is never a space before a period or before a comma.

Must Not be a submission of the exact same article as one that you already submitted. Some authors have submitted the same article multiple times with only a few words changed in the body.

Guidelines for Forum Discussions

Rules to be followed in Forums

• Advertising, spamming and trolling is not allowed. This includes using the forum email and Private message system to spam other members.

• Spam is not tolerated here under any circumstance. Users posting spam will be warned, suspended and banned and their post removed

• Posts are to be made in the relevant forum. Users are asked to read the forum descriptions before posting. Users consistently posting to the wrong forum may be given a warning and/or suspended.

• You cannot post any affiliate or referral links (including links in your registration profile under "Website" in "Member list" and in your signature) or links that lead to click-through ads page(s), or post anything asking for a referral. Such posts and member profiles will be subject to removal.

• You cannot post advertisements or notices for contests anywhere on this forum including your profile and signature.

• No other related forums are allowed to advertise in anyone's registration profile under "Website" in "Memberlist" nor in signatures.

• This Forum is not a marketplace and "For Sale", "Wanted", "Trade" ads of any sorts are not allowed.

• No spam, affiliate links, or double-posting/cross-posting

• Posts, Avatars, and Signatures deemed distracting or inappropriate may be removed without notice.

• Members should post in a way which is consistent with "normal writing". That is users should not post excessive numbers of emoticons, large, small or coloured text, etc. Similarly users should not SHOUT (posting in all UPPERCASE text) or use excessive punctuation (e.g. !! and ??) in topic titles or posts. Users consistently abusing this will be warned.

• No all-caps (FOR EXAMPLE, LIKE THIS) or all-bolds please. It is extremely hard to read. Posts submitted in all-caps or all-bolds will be deleted automatically.

Guidelines for Social Book Marking

• The url is the web address of the bookmark that you're saving and usually starts with http:// and you must submit only products or service based inner links.

• The Description is the name of the bookmark that you are saving. It is automatically set to the title of the page, if available. You can change this to something more appropriate if you'd like. It's limited to 255 characters only

• Tags / Keywords : are words that you assign to the bookmark to help you (and other people) find it later.

• After saving an item, you can edit its description, notes, and tags at anytime.

Source: Google, Dmoz, Yahoo

Link Exchange Rules & Guidelines

2008-05-13T22:00:00.000-07:00

Rule to follow
• All links must be from completely different sites.

• Always try to exchange link with same category sites.

• All pages containing the link must be indexed & crawled by Google & be greater than or equal to our website.

• Always try to exchange links with high Page Rank sites.

• You must check that the link can be spidered.

• Linking sites have to be spider friendly. You must make sure that the site does not have the "no follow" attribute or other robot tags that will not enable the spider to crawl the site.

• All links must be on actual functional websites i.e. not from guestbook’s, fake article submissions, forum signatures, classified adverts, pages/links that will expire after a certain time (ads, review pages etc.)

• Links obtained must be from different class c domains/IP addresses. Getting one site to link to ours on 100 of its pages is not acceptable. Also, getting links on a network that has 100 sites each with the same content and/or similar IPs (212.100.39.41, 212.100.39.42, 212.100.39.43 etc.) is not acceptable.

• Links must be on English sites from primarily English speaking countries. We would prefer US sites.

• The pages linking to the site should already be included in other search engines to rule out any bad neighborhoods/banned pages. Rule of thumb will be that if the page has Google Page Rank assigned and has a cached version of the page showing from Google then it is acceptable.

• Be sure that your link pages are search engine friendly. Link pages are easier indexed if they have no more than 25 links per page.

• You will ensure that the links contain the correct anchor text, that the url is typed correctly and resolves to the correct page that I will provide for you.

• Your link exchange page must be a NON-DYNAMIC web page.

• All links must be on sites and pages that are topically related to the site promoted or listed in Main Directories.

Rules to avoid

• Do not exchange link with non-related site.

• Do not exchange link that have PR0 OR PR1 OR banned site.

• Do not exchange link with adult site, gambling, sex or hacking related sites.

• Do not put more then 30 links in a reciprocal link exchange page,If Google found more then 30 outgoing links, Google will treat you as spammer OR link firm.

• The links should not use a redirect code of any kind (JavaScript, Meta, 302 etc.) to link to our site - only clean links with href="http://www.mydomain.com" as the code will be acceptable.

• You will be provided with the title, description, keywords and target URL for this project. Links that use just the web address or “click here” are not acceptable.

• Your website must not be a "banner or link farm" with no other unique content.

• Do not deal in excessive link exchanges - Google looks at this as another link scheme and though I believe that it isn’t as dangerous as getting caught buying/selling links if Google says it can negatively impact your site’s ranking then it can.

• You will not get more than 10 links from sites that are owned by a single person, group or company.

• Links from orphan or doorway pages, link farms specifically created for links exchange are not acceptable.

Forum Discussion

2008-05-12T04:46:00.000-07:00

A place for people to virtually meet online where they can post messages and respond to each other. These usually are set up to discuss a specific topic (ie. children, computing, HTML, business, product, services).

Forums are also commonly referred to as Web forums, message boards, discussion boards, (electronic) discussion groups, discussion forums, bulletin boards, fora (the Latin plural) or simply forums.

Advantages of Forums

• Forums facilitates exchange of ideas and informations. There are forums based on topics on which one can login in order to share/get informations from others. Its acts like a big virtual information centre.

• It plays an important role in attracting traffic. Visitors will visit your website in order to see the update of the forums. It is also found that people come back to the site in order to view a discussion on some interesting topic as well. Forums makes the visitors to come back to your website again and again.

• Forums can be faster, cheapest and the most effective way of promotion. the forum administrator can send messages to all those who are using the forum. If you are selling something new through your website, then you can intimate all the forum members immediately.

• Forum helps in business creation as well. The website owner can advertise about his latest products and services to all the forum members. As the membership of the forum grows the strength of the advertising impact goes increasing.

Source: www.google.com

Rules to be followed in Forums

2008-05-05T03:36:00.000-07:00

• Advertising, spamming and trolling is not allowed. This includes using the forum email and Private message system to spam other members.

• Spam is not tolerate here under any circumstance. Users posting spam will be warned, suspended and banned and their post removed

• Posts are to be made in the relevant forum. Users are asked to read the forum descriptions before posting. Users consistently posting to the wrong forum may be given a warning and/or suspended.

• You cannot post any affiliate or referral links (including links in your registration profile under "Website" in "Memberlist" and in your signature) or links that lead to click-through ads page(s), or post anything asking for a referral. Such posts and member profiles will be subject to removal.

• You cannot post advertisements or notices for contests anywhere on this forum including your profile and signature.

• No other related forums are allowed to advertise in anyone's registration profile under "Website" in "Memberlist" nor in signatures.

• This Forum is not a marketplace and "For Sale", "Wanted", "Trade" ads of any sorts are not allowed.

• No spam, affiliate links, or double-posting/cross-posting

• Posts, Avatars, and Signatures deemed distracting or inappropriate may be removed without notice.

• Members should post in a way which is consistent with "normal writing". That is users should not post excessive numbers of emoticons, large, small or coloured text, etc. Similarly users should not SHOUT (posting in all UPPERCASE text) or use excessive punctuation (e.g. !! and ??) in topic titles or posts. Users consistently abusing this will be warned.

Press Releases Distribution

2008-04-12T00:36:00.000-07:00

Press Releases

Press releases are issued directly from a business or organization. They are an aspect of public relations and therefore a marketing tool that aims to give a positive view of the business or organization issuing them, but they can offer some factual value.

Press Release Details

The Press release is used to release the site details or news. The news or the site details will displayed on third party sites. The ordinary press release will not gain that much visitors to the site, the optimize press release solve this problem.

Optimize Press Release

Before submit the news, it have to optimize the Press Release. The Optimize press release helps the client site. The optimized press release is used to target the audience. The Optimized releases have the added benefit of driving potential clients to the site. Your chosen keywords are drive traffic to the site and build market exposure for the product or service.

Affiliate Marketing

2008-04-12T00:34:00.000-07:00

i). Affiliate Marketing is a revenue sharing venture between a website owner and an online merchant.

ii). The website owner will place advertisements on his websites to either help sell the merchant's products or to send potential customers to the merchant's website, all in exchange for a share of the profits.

There are three types affiliate marketing

• Pay Per Click — Every time a potential customer leaves the affiliate website by "clicking" on the link leading to the merchant's website, a certain amount of money is deposited in the affiliate's account. This amount can be pennies or dollars depending on the product and amount of the commission.

• Pay Per Sale — Every time a sale is made as a result of advertising on the affiliate's website, a percentage, or commission, is deposited into the affiliate's account.

• Pay Per Lead — Every time a potential client registers at the merchant's website as a result of the advertisement on the affiliate's account, a previously determined amount is deposited into the affiliate's account.

E-Mail Marketing

2008-04-12T00:30:00.000-07:00

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

• E-mail can be a powerful marketing its Increasing sales, driving traffic to your Web site, and building and maintaining customer relationships.

• Inexpensive: You may need to spend some money on designing your text- and HTML-based e-mail pieces, but you can eliminate paper, printing, manufacturing, and shipping costs.

• Fast: An e-mail piece can be created very quickly, and many of your customers will receive it within 30 seconds of it being sent. Likewise, response time is very fast: 80% of customers who respond to an e-mail piece do so within 48 hours of receiving it.

• Personalized Message to a Targeted Audience: E-mail enables you to send targeted messages to specific segments of your customer base. Research shows that personalizing an e-mail greatly increases the chance that your customer will read it; it also increases the chance they will follow your call to action.

• Verifiable Results : You can measure how many customers open your e-mail, how many click on a link in it, and how many ultimately purchase a product or take any other action suggested in the message.

Lead Generation

2008-04-12T00:15:00.000-07:00

• Lead generation is a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into a business' products or services.

• Lead Generation takes all the risk out of a marketing campaign by providing a Company with qualified leads at a set price per lead.

• An Internet Marketing Company can produce qualified leads by creating a website specific to the target Company's products or services and promoting it with their desired type of Internet Marketing.

• By using a Lead Generation Service, you only pay for each qualified lead, guarantying a level of ROI with the Internet Marketing Company absorbing any associated risks.

• Website Lead Generation is perfect for a Company who wants more Custom at a set price but doesn't want to get fully involved in the marketing side, or a company that has previously used telemarketing to generate leads, wishing to enhance the cost effectiveness and ultimately the ROI.

Types of Web Marketing

2008-03-29T05:40:00.000-07:00

1. Pay per click (PPC)
2. Email marketing
3. Affiliate marketing
4. Website Lead Generation
5. Banner Advertising
6. Pop Ups and Pop Unders
7. Adsense
8. Press Releases Distribution
9. Internet Forum
10. Article Submission
11. Online Classified

XML-Sitemap

2008-03-28T05:37:00.000-07:00

xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9
http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd">

http://seologics.blogspot.com/
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http://seologics.blogspot.com/2008/03/google-sitelinks.html
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http://seologics.blogspot.com/2008/03/yahoo-search-content-quality-guidelines.html
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http://seologics.blogspot.com/2008/03/link-exchange.html
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http://seologics.blogspot.com/2008/03/ppc-search-engines.html
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http://seologics.blogspot.com/2008/03/google-page-rank.html
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http://seologics.blogspot.com/2008/03/seo-design-tips.html
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http://seologics.blogspot.com/2008/03/top-search-engines-details.html
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http://seologics.blogspot.com/2008/03/mata-tags.html
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Google Sitelinks

2008-03-27T22:32:00.000-07:00

For Reference, Visit us at:

http://www.google.com/support/webmasters/bin/answer.py?answer=47334&topic=8523

Yahoo! Seo Quality Guidelines.

2008-03-22T02:56:00.000-07:00

Pages Yahoo! Wants Included in its Index:

!--> Original and unique content of genuine value

!--> Pages designed primarily for humans, with search engine considerations secondary

!--> Links intended to help people find interesting, related content, when applicable

!--> Metadata (including title and description) that accurately describes the contents of a web page

!--> Good web design in general

What Yahoo! Considers Unwanted:

1. Pages that harm accuracy, diversity or relevance of search results

2. dedicated to directing the user to another page (doorway pages)

3. Multiple sites or pages offering substantially the same content \

4. that rely heavily on content or links to content created for another web site, such as affiliate content

5. Sites with numerous, unnecessary virtual hostnames

6. Pages in great quantity, automatically generated or of little value (cookie-cutter pages)

7. Pages using methods to artificially inflate search engine ranking

8. The use of text or links hidden from the user

9. Pages that give the search engine different content than what the end user sees (cloaking)

10.Sites cross-linked excessively with other sites to inflate a site's apparent popularity (link schemes)

11.Pages built primarily for the search engines or pages with excessive or irrelevant keywords

12.Misuse or inaccurate use of competitor or brand names

13.Sites that use excessive pop-ups, install malware (i.e. spyware, viruses, trojans), or interfering with user navigation

14.Pages that seem deceptive, fraudulent, or provide a poor user experience

Link Exchange

2008-03-13T23:06:00.000-07:00

Link Exchange ("Reciprocal Link Exchange") is the practice of exchanging links with other websites. The simplest way of doing it is to email another website owner and ask to do a link exchange. You place their link on your site, usually on a links page and the other site in return will place a link back to you.

- Exchange links with sites that are related by topic. Exchanging links with unrelated sites is ineffective and unpopular.

- Before exchanging, make sure that your link will be published on a “good” page. This means that the page must have a reasonable Page Rank (higher is recommended), it must be available for indexing by search engines, the link must be direct, the total number of links on the page must not exceed 100, and so on.

- Do not create large link directories on your site. The idea of such a directory seems attractive because it gives you an opportunity to exchange links with many sites on various topics. You will have a topic category for each listed site.

- Use a separate page on the site for link exchanges. It must have a reasonable Page Rank and it must be indexed by search engines

- Exchange links with caution. Webmasters who are not quite honest will often remove your links from their resources after a while. Check your back links from time to time.

Link Exchange Advantages:

1. Increase page rank

2. Improves search engine rankings

3. Increase link popularity

4. Increses traffic

Active Link Exchange

Active Link Exchange means we are doing work actively for getting link for our website. In Active Link Exchange we are doing three types of link exchange.

1. One Way Link Exchange

one way link exchange we are getting one way link from other website, but we are not giving a link to the other website, that is called as a one way link exchange. To get one way links from Directories Submission, Blog Posting, Article Posting, Press Release Submission and Social Bookmarking

2. Two Way Link Exchange

Two way link exchange is also known as a Reciprocal Link Exchange. Reciprocal Link Exchange is doing on the basis of mutual understand of two potential link partners. In Reciprocal Link Exchange potential link partners place a link of our website and in return we have to place link of potential link partners on our website. Reciprocal Link Exchange is good for getting listing of our website in Google
3. Three Way link Exchange

Three way link exchange, we can do when we have a 2 websites. In three way link exchange we are offer for placing a link of potential link partners to our popular site A. and in return we asking to potential link partners for placing a link of our Site C on their Site B. (Site B means potential link partners). Three way link exchange is very effective link exchange. The main benefit of three way link exchange is that we are getting a one way link from potential link partners

Passive link exchange

Passive link exchange means it is a link exchange, in which we are not doing link exchange actively for our website. But we are getting links from other potential link partners without offering a proposal for link exchange. Link Bait is part of passive link exchange.

1. Link Baiting

Link Bait means Useful or entertaining web content which compels users to link to it. So if your website has a unique and useful content then other potential link partners place the link of your website on their website without offering any proposal for link exchange.

PPC Search Engines

2008-03-08T02:19:00.000-08:00

1. Google.com - Google Adwords

Url: http://adwords.google.com/

2. Yahoo.com - Yahoo! Search Marketing

Url: http://sem.smallbusiness.yahoo.com/searchenginemarketing/

3. Msn.com - MSN AdCenter

Url: https://adcenter.microsoft.com/

4. Ask.com - Ask Sponsored Listings

Url: http://sponsoredlistings.ask.com/

5. Miva.com - Miva Pay-per-Click Ads

Url: http://www.miva.com/us/

Google Page Rank

2008-03-08T01:44:00.000-08:00

PageRank is actually a trademarked term. The trademark belongs to Google Inc. and refers to the "rank" of a website as determined by Google's ranking system. It is based on the number of "votes" other websites cast for your website. A "vote" is simply when another website places a link on their website that is pointing to your website. Generally, the more "votes" or links you have pointing to your website, the higher your Page Rank (PR) will be. Page rank is calculated by the inbound link the page is getting. The Ranking started with 0 to 10.

Seo Design Tips

2008-03-05T01:53:00.001-08:00

Web site design tips:

The following web site design tips will help you to obtain a higher ranking on search engines.

1. Your web site must have content. Content is the most important thing for search engines. Much more important than META tags. Be sure that you have content on your web site that search engines can read. That means that you have to use more text and fewer images.

2. The content on your web site must be easy to read and error free. Internet directory editors don't like web sites with mistakes.

3. It should be easy to see what your web site is all about. Editors don't search for information.

4. If you use image links, you also provide text links so that search engine robots can crawl inside your web site and index every page of your site.

5. You don't use a redirection as the entry page to your web site. Most search engines fear to be spammed by redirections.

6. Your web site uses very little Flash effects, JavaScript and other scripting. Search engines have problems with that information.

7. Your web pages end with .html or .htm. When your web pages end with .asp, .cfm or contain special characters, many search engines will ignore them.

8. Every image on your web site has an alt attribute with a description that contains keywords.

9. Don't use more than two banners per web page. Banners are often placed at the top of a web page. Unfortunately, search engines consider the beginning of a web page as very important.

10. All important web pages of your web site should be just one click away.

11. You don't use unusual fonts. For example, is very likely to cause problems. Common fonts are Verdana, Arial and Helvetica.

12. Your web site does not use frames. Many search engines still have problems with frames.

13. Your are not using ALL CAPS or similar font design, like all boldface. This looks as if you were yelling at your users.

14. Your java applets work with every browser under Mac OS and Windows.

15. Your web site is NOT under construction.

16. You have your own domain. That indicates that your business is here to stay and that it is worth indexing it.

17. Other quality web sites link to your web site.

18. Your web site is easy to understand. It is designed with the user in mind.

Your web site is interesting, has something to offer for your target audience, everything is working without errors, it has no broken links and it loads fast.

Common mistakes in web page design

Some search engines see the web the same way someone using a very old browser might. They cannot read image maps. They cannot read frames. You need to anticipate these problems, or a search engine may not index any or all of your web pages.

1. Avoid using image maps

Designers often create image map links from the home page to inside pages. Most search engines do not understand image maps so they cannot follow the links of your home page. Unfortunately, the most descriptive, relevant pages are often inside branch pages rather than the home page.

You can easily solve this problem by adding some HTML links to the home page. This is a strategy that will benefit your human visitors as well. If you put the HTML links down at the bottom of the page, the search engine will find them and follow them.

Also consider making a site map page with text links to everything in your web site. You can submit this page, which will help the search engines locate additional pages within your web site.

2. Avoid Frames When Possible

Some of the major search engines cannot follow frame links. Make sure there is an alternative method for them to enter and index your site, either through Meta tags or smart design.

3. Avoid Dynamic Pages

Expect that some of the search engines won't be able to index web pages that are generated by CGI scripts or by a database. Consider creating static pages whenever possible, perhaps using the database to update the pages, not to generate them on the fly. Also, avoid symbols in your URLs, especially the "?" symbol. Search engines tend to ignore such pages.

4. Search engine spamming will affect your web site position

Spamming does not work with search engines. Most likely, it will backfire to you. More and more search engines are able to detect spam attempts and penalize or ban your page from their listings.

Also, search engine spamming attempts usually center on being top ranked for extremely popular keywords. You can try and fight that battle against other sites, but then be prepared to spend a lot of time each week, if not each day, defending your ranking. That effort usually would be better spent on networking and alternative forms of publicity.

Sites that spam search engines degrade the value of search engine listings. As the problem grows, these sites may face the same backlash that spam mail generates. The content of most web pages ought to be enough for search engines to determine relevancy without webmasters having to resort to repeating keywords for no reason other than to try and "beat" other web pages. The stakes will simply keep rising, and users will also begin to hate sites that undertake these measures.

Search Engine Optimization Strategy

2008-03-05T01:13:00.000-08:00

1. Website Analysing

Search Engine friendly link navigation stracture

Readability and originality of page content

Inbound and Outbound links comparision

Current Search Engine Position

Check flashwebsite, Imagewebsite, Dynamic website, frame Website

Check mirror site or not

Check broken link in the page and underconstruction page

check feed back form,Contact form and given mailids working not

2. Keywords Analysing

Analysis Keyword Density

Analysis keyword popularity

Analysis keyword traffic

3. Competitive Analysing

First identify top 5 competitors for select keywords

compare weeknesses and strengths of website

4. Optimization

On-page Optimization

off-page Optimization

5. Site maintenance and Monitoring

Monitoring Website ranking every day

Visitors traking

6. Seo Report

Ranking report for top Search engines

Seo Optimization

2008-03-04T23:37:00.001-08:00

There are two types of optimization.

1. On page Optimization

Onsite SEO is the process of optimizing the website pages by including proper Meta tags and making the website search engine friendly.

Mata TAg Optimization

Image Optimization
HTml Optimization
Content Optimization
Keywords in Heading Tag h1.......h6
HTML Validation

2. Off page Optimization

Offsite SEO is the site submission to search engines & directories, performing advanced promotional activities and building link popularity for site by launching a Link Exchange program.

Search engine submission
Directory submission
Press release submission
Article Submission
Forum Submission
Blogs Submission
Clasifieds Submission
Trade board Submission
FFa Submisision
Social bookmark submission

Mata Tags

2008-03-04T22:37:00.000-08:00

Mata tags
Meta tags are HTML codes that are inserted in the header on a web page, after the title tag. They acquire diversified forms with multi-purposes. In the context of search engine optimization when people refer to meta tags it is the meta description
tag and the meta keywords tag. The meta description tag and the meta keywords tag were proposed so that webmasters would have a consistent method for providing meta document data to user agents, such as search engines.

INDIAN BASED SEARCH ENGINES

2008-03-03T00:30:00.000-08:00

INDIAN BASED SEARCH ENGINES
KHOJ.COM
Our URL Submission service is to help you suggest a site for inclusion into our database. Generally, it takes a fortnight for the new sites to show up in the database. Kindly note that the final placement of your site is determined by our Editorial Team.
Submission:
1. Submit sites to the most relevant category. Sites intentionally submitted in inappropriate or unrelated categories will be removed.
2. Please keep your title, URL, description ready before you suggest a site
Reference: http://khoj.com/submituser.html
MY-INDIA.NET
To increase traffic to your India related site and to better serve your target audience (Indians), my-india.net offer the following services to all Indian webmasters, FREE.
1. Add Your Site to My-India Directory: My-India directory is the premier source of support search queries from MSN, Google, Yahoo, Altavista, Rediff.com, Siffy etc. Your site should be registered at the appropriate directory in the My-India Portal to ensure instant surge in traffic to your site.
2. Add India news to your website: You can have the same news that appears at My India on your site, daily, completely free! Just add a line of code,and that's all about it!
3. Join the Indian Banner Exchange: Linking with My-India and exchanging banners with other member sites increase your site's link popularity and increase your site rank in search engines.
4.Add the My-India Search Button: We have a very powerful and evolving database of Indian sites. When you put a My-India search box on your Web site, you give your visitors direct access to the power of our Database and Web resources you value the most.
Reference:http://www.my-india.net/webmaster.shtml
Why to submit?
1. Get listed in My-India Search Results.
2. Get listed in My-India directory.
3. Get automatically promoted to cool sites list according to user hits.
4.Automatic spidering by robots like AltaVista, Google, MSN, HotBot and other leading search engines on the net who visit My-India.net every week.
Reference:http://www.my-india.net/dir/site_sub.shtml
INDIASWEB.COM
The Site submission for suggesting sites to the Indiasweb. You will need to provide the following information:
1. Title - The name that will appear in Indiasweb. (Please keep the title brief. Use the official business name for the title of a commercial web site.)
2. URL - Your site's web address. (Please supply the entire URL and double check to make sure it is correct. Please submit only one URL.)
3. Description - A brief description (Maximum 150 characters) that describes your site. (Please include the keywords in the search description). Do not use ALL capital letters. HTML tags are not allowed. Please do not use "We are Number One," or "The Best Site on the Internet!"
Reference: http://www.indiasweb.com/
ZATKA.COM
Zatka website Submission Guidelines:
1. Only India related web sites will be considered for inclusion! Submissions must be made from this page. Any submissions from other sources will summarily be deleted without review or consideration.
2. Without e-mail authentication we will not include the site in our database so confirmation of the link is essential to include in our database.
3. We accept only Indian site and India related site. We don't accept Incomplete, sexually-related content, "adult" sites language, porno, warez, cracks, viruses, gambling, racist content, terrorist or "underground" associations, or similar sleazy content
4. We do not add all submitted URLs to Zatka and do not guarantee when or if they will appear. If your site has not been added within 20 Days, the most likely reasons are as follows:
Your site lacked Title and/or Meta Description tags.
You submitted a page or pages that had the same root domain name as your top-level page (homepage)
Your site contained pornographic or illegal content, or promoted hatred, intolerance, or prejudice.
5. Don't use capital letter for your URL address and e-mail, Otherwise we will not add your site in our index.
6. Your URL will added within a 20 days time due to heavy URL submissions on Zatka search engine.
7. Certain sites are not optimized for robots spidering and some time robots not able to detect other page link from the site due to limitation of robots. If such a case your site may not spider and included in our database.
8. Once you have submitted your request, please be patient, we require two to three weeks to process submissions. You will be advised by E-mail if/when your site has been accepted into the zatka database. (Sites submitted with invalid E-mail addresse will be removed. We would also like to remind you to keep your listing with us current. We will remove your link if we find your URL no longer functional/accessible or if your web site content is no longer as per our terms and condition and policy Limitation of the robots:
1. Site in Other language than English: The search engine being understand English perfectly, only the sites in English language are indexed by our robots.If a site contains bilingual or trilingual pages, it is necessary that the English language is dominant in the visible text. In the contrary case, it will be preferable to propose various versions of the site rather than to insert paragraphs in several languages there.
2. Other formats that the HTML: Generally, our robots do not index the sites whose page is made in Flash. The solution is to bring a version HTML of the page. Indeed, one never should lose sight of the fact that the "robots" index only contents HTML.
3. Site in redirection Our "robots" does not refer the sites which present a redirection. It is thus necessary to subject a site with its URL of origin, so that this one is indexed.
4. Dynamic pages: The dynamic pages cannot be indexed, and this for several "technical" reasons (access to these pages via forms and/or passwords; nonreproducible contents, etc).
5. Large Site:We don't spider all pages of the large site due to so many technical and cost oriented reason. We will try to improve this area but right now we can't give gureenty for all page indexing in our search engine.
6. Frame Page: Our robots do not index the sites whose page is made in Frame.
Reference:http://www.zatka.com/guidelines.htm
LINKINDIA.NET
Linkindia will not list, if your site meets the following criteria:
1. Your site is not relevant to India
2. Your site name or description is ALL IN CAPITAL LETTERS
3. Your description is just a list of key words
4. You are trying to get a link for more than one page per site
5. Your description contains promotional hyperbole
6. Your title or description is not punctuated appropriately
Reference:http://www.gadnet.com/cgi-bin/links/addme2.cgi

Top Search Engines Details

2008-03-02T23:27:00.000-08:00

Top Search Engines Details

GOOGLE.COM Google, a popular search engine, is a tool for finding resources on the World Wide Web. Google scans web pages to find instances of the keywords you have entered in the search box. Google is a fully automated search engine that employs robots known as "spiders" to crawl the web and find sites for inclusion in the Google index. Since this process doesn't involve human editors, it's NOT necessary to submit your site to Google in order to be included in our index. In fact, the vast majority of sites listed aren't manually submitted for inclusion. The best way to ensure that Google finds your site is to have pages on other relevant sites to link to yours. Google's robots jump from page to page on the web via hyperlinks, so the more sites that link to your pages, the more likely it is that we'll find them quickly. Design and Content Guidelines: 1. Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link. 2. Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages. 3. Create a useful, information-rich site, and write pages that clearly and accurately describe your content. 4. Think about the words users would type to find your pages, and make sure that your site actually includes those words within it. 5. Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images. 6. Make sure that your TITLE and ALT tags are descriptive and accurate. 7. Check for broken links and correct HTML. 8. If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few. 9. Keep the links on a given page to a reasonable number (fewer than 100). Reference: http://www.google.com/webmasters/guidelines.html Submission: Free Submission: Google Add URL page to input your URLs. You can submit your site as often as you like, but multiple submissions won't improve the likelihood of your site being added or accelerate the process. We don't penalize sites for "over-submitting." If you choose to submit your site, only the top-level domain is necessary, as the spiders can follow your internal links to the rest of the pages. Reference: http://www.google.com/webmasters/1.html Paid Submission: Google doesn't accept payment for inclusion (known as "paid inclusion") of sites in our index, nor for improving the rank of sites in our results. We do offer advertising opportunities adjacent to our results, which are always clearly labeled "Sponsored Links." The method by which we find pages and rank them as search results is determined by many different factors, including the PageRank technology. In the Google AdWords program, the cost of your campaigns really depends on you -- how much you're willing to pay and how well you know your audience. It all boils down to knowing your own goals and letting us know what they are. There is a nominal, one-time activation fee for Google AdWords. After that, you pay only for clicks on your keyword-targeted AdWords ads, or for impressions on your site-targeted AdWords ads. You can control your costs by telling us how much you're willing to pay per click or per impression and by setting a daily budget for spending. For example, a new advertiser paying in USD can activate his/her AdWords account with just US$5.00, and can then choose a maximum cost-per-click (CPC) from US$0.01 - US$100. Daily budgets start as low as 1 cent up to whatever limit the advertiser is comfortable spending. Site-targeted ads require a minimum CPM price of US$0.25, or the local currency equivalent, per 1000 impressions. Reference: http://adwords.google.com/support/bin/answer.py?answer=6382 Time Taken to Index: Getting listed in Google can either be very quick (under 2 weeks) or very long (several months) depending on their crawl schedule and how many other websites are in queue to be indexed before yours. Reference: http://www.submitcorner.com/Guide/SE/google.shtml YAHOO.COM The Yahoo! Directory is organized by subject. Most sites in it are suggested to us by users. Sites are placed in categories by Yahoo! editors, who visit and evaluate your suggestions and decide where the sites best belong. We do this to ensure that Yahoo! is organized in the best possible way, making the directory easy to use, intuitive, helpful, and fair to everyone. Reference: http://docs.yahoo.com/info/suggest/ Since Yahoo! does not use robots, everything indexed into Yahoo! is done by people. No META tags, ALT image tags, HTML comments or image maps will help boost your ranking here. The best chance on getting your site listed is to describe your website as accurate as possible. Reference: http://www.submitcorner.com/Guide/SE/yahoo.shtml Here are a few tips that can help your page be found by a focused search on the Internet: 1 Think carefully of the key terms that your users will search on to find content like yours. Use those terms to guide the text and construction of your page. 2. Users are more likely to click a link if the title matches their search. Choose terms for the title that match the concept of your document. 3. Use a "description" meta-tag and write your description accurately and carefully. After the title, the description is the most important draw for users. Make sure the document title and description attract the interest of the user but also fit the content on your site. 4. Use a "keyword" meta-tag to list key words for the document. Use a distinct list of keywords that relate to the specific page on your site instead of using one broad set of keywords for every page. 5. Keep relevant text and links in HTML. Placing them in graphics or image maps means search engines can't always search for the text, and the crawler can't follow links to your site's other pages. An HTML site map, with a link from your welcome page, can help make sure all your pages are crawled. 6. Use ALT text for graphics. It's good page design to accommodate text browsers or visually impaired visitors, and it helps improve the text content of your page for search purposes. 7. Correspond with webmasters and other content providers and build rich linkages between related pages. Reference: http://help.yahoo.com/help/us/ysearch/ranking/ranking-02.html Pages Yahoo! Wants Included in its Index 1. Original and unique content of genuine value 2. Pages designed primarily for humans, with search engine considerations secondary 3. Hyperlinks intended to help people find interesting, related content, when applicable 4. Metadata (including title and description) that accurately describes the contents of a web page 5. Good web design in general Reference: http://help.yahoo.com/help/us/ysearch/basics/basics-18.html Many factors influence whether a particular web site appears in Web Search results and where it falls in the ranking. These factors can include: 1. the number of other sites linking to it 2. the content on the pages 3. the updates we make to our database 4. the testing of new product versions 5. the discovery of additional sites 6. changes to the search algorithm --and other factors. Reference: http://help.yahoo.com/help/us/ysearch/basics/basics-14.html Submission: Free Submission: Yahoo does have free submission. Suggest your site for inclusion in Yahoo! Search (requires registration). Reference: http://search.yahoo.com/info/submit.html Paid Submission: Sponsor Results are paid listings provided by Yahoo! Sponsored Search that appear on Yahoo! Search results pages and within selected Directory categories. This program uses a performance-based model in which businesses bid for enhanced placement in search results on terms that are relevant to their business, and pay on a per-click basis. Yahoo! Directory Submit is part of a suite of services Yahoo! created to serve the needs of businesses like yours. Yahoo! Directory Submit provides expedited review of web sites you submit for possible inclusion in the Yahoo! Directory. They will respond to our request within 7 business days. For web sites that do not feature adult content or services, the Yahoo! Directory Submit service costs US$299 (nonrefundable) for each Directory listing that is submitted. Furthermore, for each listing accepted into the Directory, there is a recurring annual fee of US$299 to maintain the listing in the Directory for the subsequent year. For sites that include adult content or services, the nonrefundable initial fee is US$600 and the recurring annual fee is US$600. The higher cost for sites with adult content reflects the fact that Yahoo! directory team uses a more complex and time-intensive review process for sites offering adult content and/or services. Important note: Use of the Yahoo! Directory Submit program does not ensure that your submission will be accepted for inclusion in the Yahoo! Directory. Reference: https://ecom.yahoo.com/dir/reference/cost Time Taken: Yahoo! Search crawls the web every 2-4 weeks and automatically finds new content for indexing. If pages already in the Yahoo! Search index link to your site, it will be considered for inclusion in the next update of the index. Reference: http://help.yahoo.com/help/us/ysearch/indexing/indexing-06.html DMOZ.COM The Open Directory Project is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors. The ODP is a Web directory, not a search engine. Although we offer a search query, the purpose of the ODP is to list and categorize web sites. We do not rank, promote or optimize sites for search engines. The ODP is simply a data provider. ODP data users, such as AOL, Netscape and Google, install their own search functionality on their site. The ODP has no influence or knowledge on how these search engines process search queries. Reference: http://dmoz.org/help/geninfo.html Get Good Rank: Since ODP is powered completely on editors who are experts in their categories, everything indexed into ODP is done by people. No META tags, ALT image tags, HTML comments or image maps will help boost your ranking here. Your best chance on getting your site listed is to describe your website as accurate as possible. Reference: http://www.submitcorner.com/Guide/SE/odp.shtml Determine whether a site is appropriate for submission to the ODP: 1. Do not submit mirror sites. Mirror sites are sites that contain identical content, but have altogether different URLs. 2. Do not submit URLs that contain only the same or similar content as other sites you may have listed in the directory. Sites with overlapping and repetitive content are not helpful to users of the directory. Multiple submissions of the same or related sites may result in the exclusion and/or deletion of those and all affiliated sites. 3. Do not disguise your submission and submit the same URL more than once.4. Example: http://www.dmoz.org/ and http://www.dmoz.org/index.html 5. Do not submit any site with an address that redirects to another address. ] 6. The Open Directory has a policy against the inclusion of sites with illegal content. Examples of illegal material include child pornography; libel; material that infringes any intellectual property right; and material that specifically advocates, solicits or abets illegal activity (such as fraud or violence). 7. Do not submit sites "under construction." Wait until a site is complete before submitting it. Sites that are incomplete, contain "Under Construction" notices, or contain broken graphics or links aren't good candidates for the directory. 8. Submit pornographic sites to the appropriate category under Adult. 9. Submit non-English sites to the appropriate category under World. 10. Don't submit sites consisting largely of affiliate links. Reference: http://dmoz.org/add.html Submission: Free submission: It does have free submission Paid Submission: The ODP does not have an express service. Reference: http://dmoz.com/help/submit.html#howlong Time Taken: If your site has been accepted into the Open Directory, it may take anywhere from 2 weeks to several months for your site to be listed on partner sites which use the Open Directory data, such as AOL Search, Google, Netscape Search, Yahoo Search, and hundreds of other sites. Reference: http://dmoz.com/add.html LYCOS.COM For now, Lycos is not offering a submission service. As a result of some recent enhancements to AskJeeves, our search partner, we're confident that we're indexing even more Web pages than ever.Given that your site is search engine friendly, your site should appear in Lycos Search as a result of our ongoing "crawling" of the Web for new and updated sites and content. Reference: http://help.lycos.com/search/ls_q_6_10.asp Although we cannot guarantee your placement within search results for particular keywords, the following tips will help you to ensure that your pages are spider friendly: 1. Write great content that human searchers would understand and do not try to trick the Search Engine's algorithms. 2. Use keywords that searchers use to find your web site in the meta-data. Use your web logs to determine the keywords. Don't guess! 3. Make sure your web content mentions those keywords near the top of the page. For instance, place the keywords in the headline or in the first paragraph on the page. 4. Repeat keywords more than once within your web page, but don't over do it. Too much repetition is considered spam. 5. Lycos now offers instant spidering of your site. Don't bother registering every page in your site individually, unless you're really anxious. (Our spiders will automatically register all additional screens shortly after your home page.) Once you register with Lycos, your site will be spidered immediately. However, it will not be immediately available on Lycos. We receive thousands of URL's every day making us the most comprehensive service available. Don't register a URL with any of these symbols: equals sign (=), dollar sign ($) or question mark (?). Our robot is symbol-intolerant. Reference: http://www.fingertek.com/submit.htm Time Taken: It's generally takes 2-4 weeks to be listed with Lycos. Refernce: http://www.fingertek.com/submit.htm Paid information: You may also wish to consider InSite AdBuyer. Pay-Per-Click Advertising with AdBuyer drives targeted, high quality, low-cost search traffic to your website. Promote your business on top internet properties including Lycos, HotBot, Tripod/Angelfire, and more. In order to activate your InSite Adbuyer account, you are required to deposit a minimum of $50. This amount is credit towards actual traffic to your website and is non-refundable. Reference: http://help.lycos.com/insite/in_q_16_2.asp HOTBOT.COM If any other indexed page links to your page, HotBot will automatically find and index your page. Reference: http://www.fingertek.com/submit.htm Time Taken: HotBot site submission ranges anywhere between three weeks and 60 days. Reference: http://help.lycos.com/hotbot/hb_q_12_7.asp ALTAVISTA.COM Altavista currently has one of the largest Internet databases of all the search engines. Altavista is owned by Digital (recently acquired by Compaq) . 1. Altavista will spider or follow all links it finds on your website and index them into their database. 2. Altavista will not tolerate websites that try to "spam" their index with the same page over and over (ie: too many doorway pages will get you blacklisted). Additionally, repeating words often in your META tags may get your site demoted or removed from Altavista's index. 3. Altavista supports full page indexing which includes all ALT image tags, image maps, and frames. In addition, any in-line text and actual content on your pages are indexed with the exception of HTML comments. Also, upper and lower case are recognized differently with Altavista, so select your keywords with care. 4. If lots of websites link to your site, then your site will be ranked higher in AltaVista's rankings. Time Taken : Getting listed in Altavista takes about 2-5 days Reference : http://www.submitcorner.com/Guide/SE/altavista.shtml ALLTHEWEB.COM All The Web (Fast Search) is a popular crawler-based search engine with an excellent database. Submission : Free submission :Search results on AlltheWeb are provided by Yahoo!. If you are interested in submitting your site to be considered for free inclusion in the Yahoo! Search index, Yahoo! registration required.FAST All The Web offers a free search engine submission and listing service, but doesn't guarantee that sites submitted this way will actually show up. Reference: http://alltheweb.com/help/webmaster/submit_site Paid submission : If you want to ensure that you are included in the FAST All The Web database, they offer a paid inclusion service with an Annual Membership fee of $18 per year plus $12 per URL submitted per year. Paid submittals are guaranteed indexing within 48 hours and every 48 hours thereafter. LOOKSMART.COM Get Good Index : Looksmart does not use robots, everything indexed into Looksmart is done by people. No META tags, ALT image tags, HTML comments or image maps will help boost your ranking here. Your best chance on getting your site listed is to describe your website as accurate as possible. The final decision rests up to the editor who reviews your website so your website must impress them to be worthy of adding you to their database. Submission : Free Submission : Looksmart no longer offers free submissions Paid Submission : There are two service levels available for getting listed in Looksmart. The first service level costs $79 and requires about 8 weeks for an editor to review your site. The second service level costs $199 and requires about 48 hours for an editor to review your site. Both these service levels will get you a guaranteed response whether your site will be indexed or not but does not guarantee your application will be accepted. Reference: http://www.submitcorner.com/Guide/SE/looksmart.shtml EXCITE.COM 1. We ask that you submit only one URL, that of the topmost page of your site. From there, our spider can crawl through the rest of the site, following and indexing all the related links. 2. Excite only reads the Description Meta tag. All other Meta Tags are disregarded by Excite. 3. Excite indexes all visible text, but does not support ALT image tags, image maps nor frames. Refernce: http://www.fingertek.com/submit.htm http://www.submitcorner.com/Guide/SE/excite.shtml Time taken : Getting listed in Excite takes about 2-4 weeks Reference : http://www.submitcorner.com/Guide/SE/excite.shtml MSN.COM MSN Search website ranking is completely automated. The MSN Search ranking algorithm analyzes factors such as web page content, the number and quality of websites that link to your pages, and the relevance of your website’s content to keywords. Design Consideration : The best way to attract people to your site, and keep them coming back, is to design your pages with valuable content that your target audience is interested in. 1. In the visible page text, include words users might choose as search query terms to find the information on your site.  Limit all pages to a reasonable size. We recommend one topic per page. An HTML page with no pictures should be under 150 KB. 2. Make sure that each page is accessible by at least one static text link. 3. Keep the text that you want indexed outside of images. For example, if you want your company name or address to be indexed, make sure it is displayed on your page outside of a company logo. 4. Add a site map. This enables MSNBot to find all of your pages easily. Links embedded in menus, list boxes, and similar elements are not accessible to web crawlers unless they appear in your site map. 5.Keep your site hierarchy fairly flat. That is, each page should only be one to three clicks away from the home page. Reference : http://search.msn.com/docs/siteowner.aspx?t=SEARCH_WEBMASTER_REF_GuidelinesforOptimizingSite.htm#C Technical recommendations for your website : 1. Use only well-formed HTML code in your pages. Ensure that all tags are closed, and that all links function properly. If your site contains broken links, MSNBot may not be able to index your site effectively, and people may not be able to reach all of your pages. 2. If you move a page, set up the page's original URL to direct people to the new page, and tell them whether the move is permanent or temporary. For more information, see What to do when your site moves. 3. Make sure MSNBot is allowed to crawl your site and is not on your list of web crawlers that are prohibited from indexing your site. 4. Use a robots.txt file or meta tags to control how MSNBot and other web crawlers index your site. The robots.txt file tells web crawlers which files and folders it is not allowed to crawl. The Web Robots Pages provide detailed information on the robots.txt Robots Exclusion standard. This site may be available in English only. 5. Keep your URLs simple and static. Complicated or frequently changed URLs are difficult to use as link destinations. For example, the URL www.example.com/mypage is easier for MSNBot to crawl and for people to type than a long URL with multiple extensions. Also, a URL that doesn't change is easier for people to remember, which makes it a more likely link destination from other sites. Refernce: http://search.msn.com/docs/siteowner.aspx?t=SEARCH_WEBMASTER_REF_GuidelinesforOptimizingSite.htm#A Time Taken: If your site has recently been posted, or you have made changes to your site, it may take several weeks for your updates to appear in MSN Search results. Submitting your site does not guarantee that your site will be indexed. But it does help us locate your site so that MSNBot can try to crawl it. Reference : http://search.msn.com/docs/siteowner.aspx?t=SEARCH_WEBMASTER_REF_GettingSiteIndexed.htm