tag:blogger.com,1999:blog-41461092009-11-06T20:40:26.709-05:00Exploring integrated marketing, media, publishing, digital collaboration and pop culture one post at a time.David Chivershttp://www.blogger.com/profile/09814788822407554252noreply@blogger.comBlogger171125tag:blogger.com,1999:blog-4146109.post-89863726050285893862009-11-06T20:38:00.000-05:002009-11-06T20:40:26.725-05:00

David Chivershttp://www.blogger.com/profile/09814788822407554252noreply@blogger.com0tag:blogger.com,1999:blog-4146109.post-22620415714808735702009-10-23T10:06:00.003-04:002009-10-23T10:09:36.389-04:00

David Chivershttp://www.blogger.com/profile/09814788822407554252noreply@blogger.com0tag:blogger.com,1999:blog-4146109.post-84430806569457601992009-09-21T22:45:00.003-04:002009-09-21T23:00:37.045-04:00

This summer marked many events. My older daughter's 6th birthday. A dear coworker relocating to Hong Kong. Our kitchen remodel finally finished.It also marked my daughters' first lemonade stand. At first my wife and girls wanted to give away the lemonade (and watermelon wedges) for free. But, this would not do. We bought cups, Paul Newman's Lemonade, and a watermelon. I'd be darned to give it

David Chivershttp://www.blogger.com/profile/09814788822407554252noreply@blogger.com0tag:blogger.com,1999:blog-4146109.post-47578110792378125552009-09-19T10:58:00.005-04:002009-09-19T11:23:01.954-04:00

Check out the homepage of WSJ.com today and read about two restaurants that are in my hometown. Both are great, but I truly love Bistro Montage. The salad in the picture is one of my, and my wife's, personal favorites. If you find yourself in Des Moines, stop by. Read "Iowa Hits the Foodie Radar"

David Chivershttp://www.blogger.com/profile/09814788822407554252noreply@blogger.com0tag:blogger.com,1999:blog-4146109.post-7817465776533462232008-10-04T23:44:00.002-04:002008-10-04T23:51:07.311-04:00

Great article on measurement challenges for mobile:Data collectionUnique visitor identification due to lack of cookie support and the changing of IP addressesHandset capability detectionPhone and manufacture identificationScreen resolution detectionTraffic source detectionGeographic identification Read the entire article here.Also, check out the Mobile Marketing Association's website.

David Chivershttp://www.blogger.com/profile/09814788822407554252noreply@blogger.com0tag:blogger.com,1999:blog-4146109.post-89041384429721511982008-09-17T23:40:00.005-04:002008-09-18T00:47:13.813-04:00

Hey, gang. I'm taking a deep breath after we've launched the newly redesigned WSJ.com. Check it out at www.wsj.com. See the press:The New WSJ.com: Very Popular With Readers, Very Expensive For AdvertisersWSJ.Com's Redesign Sneak Peek: See Tuesday's Paper TodayFacebook, meet Journal: Revamped WSJ site brings social-networking elements, better navigationNew WSJ.com Builds on Its Community of

David Chivershttp://www.blogger.com/profile/09814788822407554252noreply@blogger.com0tag:blogger.com,1999:blog-4146109.post-82614300242229325722008-09-16T04:21:00.001-04:002008-09-16T04:21:19.689-04:00

Check it out.

David Chivershttp://www.blogger.com/profile/09814788822407554252noreply@blogger.com0tag:blogger.com,1999:blog-4146109.post-7833499193062087362008-08-25T20:50:00.001-04:002008-08-25T20:51:51.144-04:00

Here's a presentation that I gave last week.Online Audience DevelopmentView SlideShare presentation or Upload your own. (tags: marketing onlineaudiencedevelopment)

David Chivershttp://www.blogger.com/profile/09814788822407554252noreply@blogger.com0tag:blogger.com,1999:blog-4146109.post-60698360429175913302008-06-30T20:53:00.002-04:002008-06-30T20:59:38.885-04:00

TechCrunch showcases 13 tools for FriendFeed as Twitter continues to have problems. Want to learn some new funky, named web apps like these?1. gridjit2. Alert Thingy3. twhirl4. MySocial5. NoiseRiver6. FriendFeed Machine7. FeedalizrLearn about all 13 here.

David Chivershttp://www.blogger.com/profile/09814788822407554252noreply@blogger.com0tag:blogger.com,1999:blog-4146109.post-65633645571497154482008-06-29T16:40:00.004-04:002008-06-29T16:49:34.078-04:00

IBM outlines 8 steps for publisher success in the June 2008 issue of Folio Magazine. I was unable to find the article on FolioMag.com, but here are the eight tips:Edward Abrams, VP for Marketing at IBM, "highlights eight key points publishers should focus on as they look for more progressive, multimedia solutions for advertisers:"1. User generated content2. Trust in the ability of the audience to

David Chivershttp://www.blogger.com/profile/09814788822407554252noreply@blogger.com0tag:blogger.com,1999:blog-4146109.post-51273522828495107742008-06-27T00:19:00.002-04:002008-06-27T00:21:33.223-04:00

I was in Chicago yesterday speaking at a Circulation Management conference. Here's the deck: | View | Upload your own

David Chivershttp://www.blogger.com/profile/09814788822407554252noreply@blogger.com0tag:blogger.com,1999:blog-4146109.post-19636750452469977242008-06-10T23:32:00.001-04:002008-06-10T23:35:02.064-04:00

In the latest issue of Circulation Management, read "How to Transfer Your Circ Skills Online." There are some great quotes from a very intelligent guy (but you'll need to guess who). :)

David Chivershttp://www.blogger.com/profile/09814788822407554252noreply@blogger.com0tag:blogger.com,1999:blog-4146109.post-26162206404175012582008-06-10T23:26:00.004-04:002008-06-10T23:32:40.337-04:00

Neil Patel turned me on to this eBook tonight by mentioning it on Twitter. Thanks, Neil.Read it here.

David Chivershttp://www.blogger.com/profile/09814788822407554252noreply@blogger.com0tag:blogger.com,1999:blog-4146109.post-41110975167422371842008-05-09T22:40:00.002-04:002008-05-09T22:51:30.290-04:00

Chen Wang writes about the challenges with viewthrough and clickthrough metrics. In his Online Metrics Insider article today: Viewthrough and Beyond.For those of you who may not know already, viewthrough conversions are associated with people who saw your online ad, but didn't actually click on it, and who later order your product or take the desired action.I haven't been able to get my head

David Chivershttp://www.blogger.com/profile/09814788822407554252noreply@blogger.com1tag:blogger.com,1999:blog-4146109.post-23751344910503063802008-05-04T22:46:00.002-04:002008-05-04T22:53:56.044-04:00

I may be a bit behind on this, but I was catching up on my blog fare tonight and came across this article on FastCompany.com: "Ning's Infinite Ambition."In it, the author talks about viral expansion loops -- something that I've never heard of until tonight: Here's something you probably don't know about the Internet: Simply by designing your product the right way, you can build a billion-dollar

David Chivershttp://www.blogger.com/profile/09814788822407554252noreply@blogger.com0tag:blogger.com,1999:blog-4146109.post-64262161676607301852008-05-04T22:44:00.001-04:002008-05-04T22:46:05.663-04:00

Blogger now allows you to schedule future posts. Read about it here.

David Chivershttp://www.blogger.com/profile/09814788822407554252noreply@blogger.com0tag:blogger.com,1999:blog-4146109.post-25618225163407844882008-04-24T23:17:00.002-04:002008-04-24T23:26:28.142-04:00

I just learned about Filtrbox from Brad Feld's post at AlwaysOn: Filter Box Gets Better Everyweek.The vision for Filtrbox when they started at TechStars last summer was to create an integrated single dashboard of all this keyword alert information.Learn more about Filtrbox at Seth Levin's VC Adventure blog: Know what you don't know.An excerpt:Filtrbox was one of last year's TechStars companies

David Chivershttp://www.blogger.com/profile/09814788822407554252noreply@blogger.com1tag:blogger.com,1999:blog-4146109.post-32390052315535547962008-04-21T21:34:00.003-04:002008-04-21T21:35:56.620-04:00

I watched the video from Steve Rubel's blog and had to post it. Enjoy. Marketing Guru Steve Rubel Talks with Brian About Info Overload from Brian Lehrer Live on Vimeo.

David Chivershttp://www.blogger.com/profile/09814788822407554252noreply@blogger.com0tag:blogger.com,1999:blog-4146109.post-13548720157913461432008-04-21T21:03:00.003-04:002008-04-21T21:30:19.199-04:00

WSJ.com: Agencies Know The Score on Web Tracking A discrepancy between Google click data and comScore's estimates of those data before they were released caused the Web-measurement firm's share price to plunge last week. But on Madison Avenue, the difference wasn't much of a shock. Rather, it was another reminder that the science of tracking Internet usage is still far from perfect.

David Chivershttp://www.blogger.com/profile/09814788822407554252noreply@blogger.com0tag:blogger.com,1999:blog-4146109.post-13656591323137843762008-04-18T21:22:00.002-04:002008-04-18T21:28:17.997-04:00

Do you look like this? From The Center for Media Research:What is a blogger? by Jack LoechnerBloggers are younger and higher percentages are Hispanic & African American than the general population. A higher percentage of Democrats than of Republicans are blogging.Read about all the stats here.

David Chivershttp://www.blogger.com/profile/09814788822407554252noreply@blogger.com0tag:blogger.com,1999:blog-4146109.post-43873724446121685772008-04-18T20:46:00.004-04:002008-04-18T20:53:57.653-04:00

I was just going through my email and found this Letter to the Editor at MediaPost:The Scuttle On Scuppies From: Charles L. Failla RE: Gen Y Demands It: Green Fashion That's Chic I just came across your article [on green fashion.] I had to share with you a buzzword that's quickly evolving on the Internet as the moniker for this green consumer: The Scuppie (

David Chivershttp://www.blogger.com/profile/09814788822407554252noreply@blogger.com0tag:blogger.com,1999:blog-4146109.post-82557952734077657872008-04-17T21:05:00.003-04:002008-04-17T21:25:56.594-04:00

A few weeks ago, Modernista got written up on AdAge.com, and bloggers have been blogging about it for about a month. I love it. They basically redesigned their website by powering it with Wikipedia, Flicker, YouTube, Twitter, Google News, Del.icio.us and Facebook. The site uses an inline frame to load the URLs while keeping it's navigation on top of the frame as you work through the different

David Chivershttp://www.blogger.com/profile/09814788822407554252noreply@blogger.com3tag:blogger.com,1999:blog-4146109.post-70399198427494180832008-04-17T20:37:00.003-04:002008-04-17T20:45:44.686-04:00

This was the starting line of the New Media Expo Newsletter for today. It seemed appropriate to me personally since I now work for WSJ.com and Barrons.com. The idea of free content on the web is as old as the web, but recently there have been a number of folks rethinking this idea. Today it was Tim over at New Media Expo:"Content wants to be free" and other scary phrases seem to rear their ugly

David Chivershttp://www.blogger.com/profile/09814788822407554252noreply@blogger.com0tag:blogger.com,1999:blog-4146109.post-87675699382597997152008-04-10T00:32:00.004-04:002008-04-18T21:05:49.709-04:00

This is a focus group of one (perhaps, slightly inebriated) millenial reacting to financial publications who are dabbling in online video. This guy is too funny.

David Chivershttp://www.blogger.com/profile/09814788822407554252noreply@blogger.com0tag:blogger.com,1999:blog-4146109.post-23298504892577153202008-04-10T00:17:00.004-04:002008-04-10T00:30:31.357-04:00

I'm waiting at LAX for my flight back to Newark and the drive back to Princeton. I've spent the last few days at the latest marketing forum put on by Forrester -- Marketing's New Imperative For Success: Engagement.I have to say that this has been one of the top forums, summits or conferences that I've attended during my entire career. The Forrester analysts are top notch, and I'm excited to take

David Chivershttp://www.blogger.com/profile/09814788822407554252noreply@blogger.com1