tag:blogger.com,1999:blog-40854654896595987782009-12-19T20:48:15.304-08:00<b> Lyrical Lava PR </b>http://www.blogger.com/profile/17770145256801745682noreply@blogger.comBlogger94125tag:blogger.com,1999:blog-4085465489659598778.post-15059898515712265062009-11-26T06:32:00.001-08:002009-11-26T06:33:57.482-08:00

"The cross-pollination of corporate marketing and consumer messaging has reached a point of irreversibility."So says Strategy + Business writer, Catharine P. Taylor. Taylor takes a look at how twitter is quickly becoming the tool of the year in the arsenal of the web 2.0 marketer. She also reviews three great books on how to master the art of tweeting, including Israel's Twitterville, here -

<b> Lyrical Lava PR </b>http://www.blogger.com/profile/17770145256801745682noreply@blogger.com0tag:blogger.com,1999:blog-4085465489659598778.post-38629279743541061202009-11-05T09:13:00.000-08:002009-11-05T09:53:28.740-08:00

In this era of globalization it is natural for persons to argue that sites ought to be available in multiple languages. They are absolutely right when they state that if one's customers are non-English speaking that in today's e-commerce driven environment of business that one ought to cater to those who pay the bills.However, for those entities that may not have the budget yet to perform the

<b> Lyrical Lava PR </b>http://www.blogger.com/profile/17770145256801745682noreply@blogger.com0tag:blogger.com,1999:blog-4085465489659598778.post-5606158678754096122009-11-04T10:14:00.000-08:002009-11-04T10:35:16.084-08:00

Imagine I was just posting on Facebook about how much my little one makes me laugh. At three years old he has an amazing vocabulary! Last night he told me he needed "one money for a poppy". I know he does these things all the time but they never cease to amaze and amuse me at how fast he is growing. I remember before he was born I wondered what his voice would sound like. Now I try to

<b> Lyrical Lava PR </b>http://www.blogger.com/profile/17770145256801745682noreply@blogger.com1tag:blogger.com,1999:blog-4085465489659598778.post-32872963480381437142009-09-29T07:20:00.000-07:002009-09-29T07:48:16.787-07:00

Jim Lukaszewski made a point during his recent visit to Barbados for an IABC Barbados seminar that I will always remember. He said that we needed to go beyond the argument about whether we should communicate proactively rather than in a reactive manner and focus on a preemptive strategy. By this I gathered that he meant communications professionals had a duty to look as far ahead as possible

<b> Lyrical Lava PR </b>http://www.blogger.com/profile/17770145256801745682noreply@blogger.com0tag:blogger.com,1999:blog-4085465489659598778.post-83064596774232048242009-08-16T12:27:00.000-07:002009-08-16T12:32:18.472-07:00

Google actually ran a promotion in which Google profile owners got 25 business cards that looked like the one above. Superimpose your name up there and see how tickled pink you'll be! Well, if you have been building a solid reputation 2.0 anyway. Yea, go delete those drunken party photos quick! I don't have any thank, goodness.I found this article to be quite intriguing and, well, it speaks

<b> Lyrical Lava PR </b>http://www.blogger.com/profile/17770145256801745682noreply@blogger.com0tag:blogger.com,1999:blog-4085465489659598778.post-15085123992915714542009-08-11T21:17:00.001-07:002009-08-11T21:37:05.563-07:00

I started a dedicated staycations group earlier in 2009 for Barbadians and decided to conduct some research - an online poll conducted between August 6 and 10, 2009 - on the group to examine the behaviour patterns of Barbadians toward the ongoing staycation campaign.Target audience: 100% online including members of dedicated staycation group, Baje Vacations (285), and Barbados Jazz Festival

<b> Lyrical Lava PR </b>http://www.blogger.com/profile/17770145256801745682noreply@blogger.com5tag:blogger.com,1999:blog-4085465489659598778.post-14202559551508604912009-06-16T06:20:00.000-07:002009-06-16T07:39:32.975-07:00

"Ministries and Departments that are not achieving outcomes and impacts commensurate with the level of resources being given should have such resources decreased. Those that are doing a good job should get more." C. Babb, Letter to the Editor, Barbados Advocate, June 16, 2009.I wanted to begin with a quote that encompasses the notion of calculating the ROI of PR and I thought this was a great

<b> Lyrical Lava PR </b>http://www.blogger.com/profile/17770145256801745682noreply@blogger.com1tag:blogger.com,1999:blog-4085465489659598778.post-49615634032162936052009-05-25T17:31:00.001-07:002009-05-25T17:31:57.045-07:00

<b> Lyrical Lava PR </b>http://www.blogger.com/profile/17770145256801745682noreply@blogger.com0tag:blogger.com,1999:blog-4085465489659598778.post-7953165008900538442009-05-19T17:14:00.000-07:002009-05-19T17:48:12.228-07:00

I took great interest in the budget presentation by the Barbados PM and Minister of Finance, David Thompson yesterday.I was so excited I mocked PricewaterhouseCoopers and deduced the relevant concepts for tourism and these are currently being evaluated by key industry players. Two areas that I was disappointed in however, were the absence of government support for online business transactions

<b> Lyrical Lava PR </b>http://www.blogger.com/profile/17770145256801745682noreply@blogger.com6tag:blogger.com,1999:blog-4085465489659598778.post-45884774472420033932009-05-15T08:07:00.000-07:002009-05-15T08:13:33.309-07:00

(BRIDGETOWN, BARBADOS, May 15, 2009) -- Corporate Communicators in Barbados will have a rare opportunity to hear from one of North America’s top public relations strategists next month. James E. Lukaszewski, voted by The Corporate Legal Times as one of the top ‘28 experts to call when all hell breaks loose’, will conduct a one day seminar entitled, ‘Does the boss listen to you?’ This session,

<b> Lyrical Lava PR </b>http://www.blogger.com/profile/17770145256801745682noreply@blogger.com0tag:blogger.com,1999:blog-4085465489659598778.post-79197369983200491182009-05-07T13:34:00.000-07:002009-05-07T13:43:26.360-07:00

The Caribbean is truly an exotic haven and the communication practitioners in the region are no exception.Each nation has its own dialect, cultural nuances and unique personality: Barbadians are known to be conservative but highly educated; Trinidadians, creatively adventurous; Jamaicans, bold and sexy within a very multicultural environment.These intricacies must be appreciated before any

<b> Lyrical Lava PR </b>http://www.blogger.com/profile/17770145256801745682noreply@blogger.com0tag:blogger.com,1999:blog-4085465489659598778.post-72582359564810796432009-04-29T11:20:00.000-07:002009-04-30T09:58:41.412-07:00

I was so mad today. Even a complementary umbrella and clock radio later I am still ruffled.In speaking to a procurement officer at a local parts company I ended up paying BDS $200 for a part that cost US $11.00.To make a long story short here were my peeves with the whole transaction:1. It took two weeks to get the part in the island after I had been promised it would take a few days. Lesson:

<b> Lyrical Lava PR </b>http://www.blogger.com/profile/17770145256801745682noreply@blogger.com3tag:blogger.com,1999:blog-4085465489659598778.post-46834493504821203072009-04-10T08:24:00.000-07:002009-04-10T09:06:11.832-07:00

Blogging is a great way to showcase your mind. It allows you to express your thoughts and passions in ways that the strictures of life may not always allow. It's like an online diary of sorts or rather an idea journal, allowing you to vent and birth your intellectual property toward some objective. The aims of blogging can be expressed as a continuum with extremes characterised by

<b> Lyrical Lava PR </b>http://www.blogger.com/profile/17770145256801745682noreply@blogger.com1tag:blogger.com,1999:blog-4085465489659598778.post-59286979318880869542009-04-07T13:29:00.001-07:002009-04-07T16:12:37.656-07:00

Remember Maslow's Hierarchy of Needs theory, which said that you had to move through a range of personal requirements for human satisfaction, ranging from basic needs of food, clothing, shelter and sex to the desire to buy art and enjoy life's luxuries?Well, I think that similarly, for bloggers, we go through a range of needs or reasons why we blog.The Daily Stat, by Harvard Daily Publishing,

<b> Lyrical Lava PR </b>http://www.blogger.com/profile/17770145256801745682noreply@blogger.com1tag:blogger.com,1999:blog-4085465489659598778.post-37434270682084187812009-04-06T06:43:00.001-07:002009-04-06T07:25:50.329-07:00

I've been trying to get PR and project management to go out on a date in my workspace for a couple of years now.It started when a good friend introduced me to the Gantt chart and I've manipulated it a bit, probably beyond recognition, but it works for me and makes everything clear to my colleagues.I'm now back into the theory again and my latest project plan got the green light which means I must

<b> Lyrical Lava PR </b>http://www.blogger.com/profile/17770145256801745682noreply@blogger.com0tag:blogger.com,1999:blog-4085465489659598778.post-23239527982339598062009-03-29T15:22:00.000-07:002009-03-30T07:38:41.428-07:00

Yesterday I went into Sheraton Mall - the mall that has it all - and I can recount four customer service experiences, three of which were bad while the other was not too bad.Sad to say nobody blew me away.In the boutique where I was sure to purchase at least a top and/or a pair of brown career shoes, not one person asked me if I wanted any assistance. Actually, one lady who was already dealing

<b> Lyrical Lava PR </b>http://www.blogger.com/profile/17770145256801745682noreply@blogger.com4tag:blogger.com,1999:blog-4085465489659598778.post-71601100792199805022009-03-20T16:23:00.000-07:002009-03-29T15:51:29.717-07:00

The workplace is a very complex environment to navigate. Just like the ocean you have all sorts of creatures.There is the old whale that willingly mentors you along your development through the ranks. The faithful turtle that will walk with you and patiently listen and absorb your concern, often without any advice and just out of a sheer desire to listen.Then there are the schools that flock

<b> Lyrical Lava PR </b>http://www.blogger.com/profile/17770145256801745682noreply@blogger.com1tag:blogger.com,1999:blog-4085465489659598778.post-39507040646986257002009-03-19T07:45:00.000-07:002009-03-29T15:51:29.717-07:00

I am happy that the masses have finally gotten on the new media band wagon. The more media releases or forwards I come across the more the message is intensifying from one of 'get curious' to 'get involved or get left behind'.Everywhere you go you are hearing about how social media is changing the way people do business. My one piece of advice is that you better get in there and listen and

<b> Lyrical Lava PR </b>http://www.blogger.com/profile/17770145256801745682noreply@blogger.com0tag:blogger.com,1999:blog-4085465489659598778.post-76575248137263785652009-03-18T16:52:00.000-07:002009-03-29T15:51:29.718-07:00

Crisis communications is not an area that I would claim to be an expert in. Let me state that upfront.However, I must say that I get antsy when public relations professionals appear to be failing in their bid to communicate bad news. It's true you can't always be prepared for a crisis but you certainly can try things like where a crisis management centre can be optimally located, who are the

<b> Lyrical Lava PR </b>http://www.blogger.com/profile/17770145256801745682noreply@blogger.com1tag:blogger.com,1999:blog-4085465489659598778.post-8198994494104286962009-03-13T06:53:00.000-07:002009-03-29T15:51:29.719-07:00

I was quite stunned today when I saw that a local PR veteran was asking for the demolition of a national park so that he could squeeze 2000-odd additional attendees to entertainment events at the venue.While I agree with the concerns also of Independent MP, Hamilton Lashley, that the ruins could very well tumble should Barbados experience another earth tremor I can't help but wonder what could be

<b> Lyrical Lava PR </b>http://www.blogger.com/profile/17770145256801745682noreply@blogger.com4tag:blogger.com,1999:blog-4085465489659598778.post-88842891863070194392009-02-24T09:44:00.000-08:002009-03-29T15:51:29.720-07:00

A company, in legal terms, is a 'legal person'. It can enter into contracts, own property and even commit crimes. A company, however, should proceed cautiously in starting Twitter and Facebook accounts. Social media's guiding principle is human interaction. For example, it's cool for CEOs to blog. Just ask Bill Marriott.According to the CEOWatchBlog, "When a CEO (or other corporate executive)

<b> Lyrical Lava PR </b>http://www.blogger.com/profile/17770145256801745682noreply@blogger.com0tag:blogger.com,1999:blog-4085465489659598778.post-76663194518764976732009-02-13T12:37:00.000-08:002009-03-29T15:51:29.720-07:00

As promised, I'm happy to share any jazz news on my blog as long as you guys keep sending it. It's been a bit quiet I know and I imagine that most folk might be tuning into Trinidad's Carnival right about now.However, Jazz is still very much in the air and I'm pleased to share with you what I know of. Let me caution that I am in no way affiliated with any of these promoters and therefore urge

<b> Lyrical Lava PR </b>http://www.blogger.com/profile/17770145256801745682noreply@blogger.com0tag:blogger.com,1999:blog-4085465489659598778.post-8181977448798112672009-02-11T12:55:00.000-08:002009-03-29T15:51:29.721-07:00

In these times when budgets are being cut and creative ideas for marketing and business planning are worth their weight in gold, corporate social responsibility (CSR) is beginning to take its place. For some it is a great team building exercise, a chance to get staff to work together for the common good and to reach for a goal higher than selfish, individual, short-term pursuits. For others it

<b> Lyrical Lava PR </b>http://www.blogger.com/profile/17770145256801745682noreply@blogger.com0tag:blogger.com,1999:blog-4085465489659598778.post-30327291011507015152009-02-06T08:31:00.000-08:002009-03-29T15:51:29.722-07:00

Ever opened a twitter account or joined one of those sites that allow you to save your photos online for free? When was the last time you logged in to all of those social media accounts you have? I know my shoulders are not the only one's shrugging.I heard this week that Facebook had outpaced Myspace with the most members for social media network. I will admit that I am one of those persons

<b> Lyrical Lava PR </b>http://www.blogger.com/profile/17770145256801745682noreply@blogger.com0tag:blogger.com,1999:blog-4085465489659598778.post-62048412706084270922009-01-23T03:56:00.001-08:002009-03-29T15:51:29.723-07:00

Welcome to the Third Edition of STREET JAZZ NEWS! I have to say thank you to all those who have been emailing me their information for inclusion. It tells me that we can exist for much longer than I initially thought! It is always a challenge to start something new because you never know how people will respond so thank you again for your support.Here is a list of the hotness for your calendar.

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