Search Engine Optimization, Online Marketing, Pay Per Click, Link Building

Is Your Website Communicating Right?

2009-07-16T16:11:00.001+04:00

Inspite of being featured on the 1st page in search engines, it is not unusual for a website to be ignored. There could be nothing wrong with the promotional techniques you opted. But there could be a possibility that your website isn’t really saying what you want your visitors to understand…

This so happens as most of us concentrate on the grammar, instead of writing for the sake of good communication. In other words, you need to hire a professional content writer to get your website written meaningfully, under perfection.

Most of us believe that the more sophisticated the words sound, the better. But what good can come out of difficult words being used on your website? Such words are the very places where communication starts to cease. They stand as a distraction and can only make the web page sound good.

Visitors search the web in order to find information on what they are looking for. So even if they happen to land on your website, they are still looking for further information and explanation on the particular topic. This only means that website writing needs to be crystal clear, in order to achieve a motivated reader as your end result.

Try to think of your reader as a friend. It’s the only way you can make him/her feel welcome.

Good content writing is just one aspect of preparing a sound website. If you are interested in building one and don’t know how to go about it, get in touch with our web solutions company -Cosmos Creatives. We are fully equipped with all the professional talent you need to kick start your website and gain plenty of sales.

Remember: ‘Content is King’

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Improve Your Image Online

2009-07-14T15:59:00.003+04:00

You might have noticed how interesting a page can get with the help of a picture. Just plain writing doesn’t really get the reader's attention. Even the text and the pattern in the back ground can determine whether the reader is going to enjoy or simply ignore what he sees.

Graphicsare the most eye catchy features of your web page. They quickly attract the attention of the visitor in the same way an advertisement with a visual would attract and sustain your attention. They give meaning as well as represent and summarize the written content.

Just think… Will a black and white advertisement attract you more than a coloured ad? Will an ad without a picture attract you more than one with a relevant picture inserted into it? These are just simple ways to understanding the importance of images in your website.

But website designers have a far deeper insight when it comes to the application of graphics.

As I mentioned earlier, the text and the background pattern can determine the attractiveness of what the visitor sees. Thus the qualities of these two elements are taken into consideration while creating a website. If the images and content are placed in a very confusing manner, visitors are bound to jump to another website. This is because the fuddling interface might force them into thinking that the company or brand representing the website might not be up to the mark.

Hence, the more stylishly designed your webpage is, the more visitors are sustained. The longer they stay on your site, the better they understand the products you have to offer.

Cosmos Creatives have long been assisting their many and varied clientele in creating lasting branding images for them. Our webpage designers are also set to create distinct and lively designs in accordance with your esteemed requests.

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Affiliate Marketing

2009-07-14T15:16:00.003+04:00

Get To Know Your Affiliate…

While the other internet marketing tactics like social bookmarking, Pay Per Click, e-mail marketing and search engine optimization are overtly and highly talked about, affiliate networking has been mistaken for a petty marketing operation (even though it is as important as the others).

It takes a great deal of effort in order to achieve satisfying consequences through affiliate marketing. So before you begin expending all the hard work, find out what exactly your affiliates are looking for:

-Your affiliates are looking for a webpage that would create a good impression on their website. This means that your website needs to be good looking, well worded and more popular than theirs. They prefer sites that make minimum use of graphics because the more graphics incorporated, the more time it takes to load the next page (i.e. their page).

-Staying around the average commissioning trend lets your affiliate trust you better.

-Another good thing to do is to make sure that everything you are going to offer within your programme, is adequately known to them.

-Affiliates are significant to your enterprise. They need to have your correct contact details for the purpose of clarifying any doubt or reverting back on an issue.

-Considering their recommendations before discarding them, can never be a bad idea.

Cosmos Creatives are knowledgeable about link up’s with top affiliates being vital for businesses. In fact, this is what they offer along with designing affiliate marketing packages for business enterprises. Get in touch with their website to know more about the diverse website marketing strategies you can use.

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Anyone Can Create A Website: But creating one that works is the real problem

2009-06-29T17:25:00.002+04:00

Around 90% websites have the possibility of failure. Failed websites are only hanging around the web without even being noticed. It seems that smartoman.com (for business promotion) is doing really well, while social networking sites like Orkut and Facebook are slowly starting to diminish.

A website is not merely about design. Many website designers don’t know anything, but design. A lot of planning needs to go into it before you try to get something out of it. Only a professional web development company will know what exactly you need to consider while building a website.

Web developers always place the customer in mind while doing any of their creative activities; be it website designing, online marketing, search engine optimizing or even website writing. Every step taken by e-marketers is for a reason. And the reason is - directing more traffic towards your website, converting visitors into buyers eventually.

When a website is created, traffic does not wait at the door. It needs to be diverted towards your website. This is where SEO services and website promotional activities come in.

A well designed website should be able to work in any browser. It should look good no matter what the size of the screen may be. A well designed website works for everyone and will also work for you. A badly designed one won’t work for anyone and will not work for you either.

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The Bored Teenager Syndrome & Internet Marketing to Them

2009-04-17T17:42:00.001+04:00

Last weekend was a hectic one for Twitter the micro-networking service, with the troubleshooting team working overtime to fix a bug attack. While bugs are not uncommon in popular web services, what made this one stand out was the fact that a 17-year-old masterminded it. Because he was ‘bored’.

A number of questions are being raised over this new teenage trend and the bored teenager syndrome seems set to receive worldwide notice.

The number of teenagers using the internet and especially social networks these days is rising. In a recent estimate, eMarketer thinks 75 percent of US internet users will be aged between 12 and 17 by the end of this year. However, by 2013 this statistic is expected to rise up to 79 percent!

Can your search engine marketing efforts afford to miss such a large audience then?

Each day, there are kids much younger than you and I buying goods, selling hand-made products, making friends, broadcasting their lives and in short, performing numerous web-related activities. eBay, social networks, Amazon, the search engines, gaming forums, online shopping sites and YouTube are where they hang out.

The good thing about online marketing is that it has many ways of reaching out to this vibrant section of the WWW. Flash banners, pay per click campaigns and social bookmarking besides new online web solutions emerging each day are just a fraction of them.

This audience is fickle though and largely driven by trends and change. It is no simple matter reaching out to them and keeping them hooked. This is where our online SEO services come in. Apart from the regular solutions, we keep implementing new media methods in all our processes. Get the edge with our help.

Why Word of Mouth is Important for Website Promotion

2009-04-15T17:39:00.002+04:00

“Satisfied customers tell three friends, angry customers tell 3,000.” Besides Pete Blackshaw, many businessmen and entrepreneurs believe strongly in this business truth.

In this day and age, word of mouth marketing simply cannot be ignored. Online marketing professionals implement many ways to reach out to the average consumer today. However, if the consumer does this job for the product or service, then the marketing campaign’s aim has been met.

There are products like the iPhones that are propelled into the target market simply by way of being an excellent product. Then again, there are the individual artisans on Etsy who use the portal as a means of reaching out to the consumer.

Much of the social media tools currently emerging and blossoming on the web today are dependent on word of mouth. One of the reasons why Pownce did not take off like Twitter was because of its low user-friendly quotient.

Through services like Twitter and the more recent Facebook Pages, small businesses have realized the true potential of word of mouth internet marketing. All you need is a good product and the right initial contact point and the rest is taken care of.

Think about a medium like Facebook. In March 2009, the social networking website crossed 200 million users! Businesses, mothers, teenagers, organizations and a lot of varied users have their home on Facebook. Imagine them all spreading the news about your product via word of mouth website marketing.

Of course, the trick is to catch hold of the right medium and the right user. This is where Cosmos Creatives can help you out. Get in touch with us to know more about our efficient online web solutions.

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Online Marketing and Mixed Business Models

2009-04-14T14:56:00.003+04:00

Mike Michalowicz functions under the rather strange moniker of the Toilet Paper Entrepreneur, but contrary to general opinion, he speaks about many interesting things on his blog. One good example is his post about a bank adapting a fast food joint’s business model, and making a success out of it.

Such cases may be rare, but more often than not, are a hit if only for their novelty.

A change here, a tweak there and there is enough scope for a business to capture an entirely new or increase a previously smaller number of consumers. Online marketing a business with these concepts in mind is worth a try. Why? Because this form of marketing costs lesser then other methods.

It is all about taking time to know your audience and understanding what makes them tick. Any website marketing professional will tell you that its research into the consumer mind that makes the difference between a successful website and an underdone one.

Online web solutions are not only inexpensive to carry out for marketing purposes, but the good thing about them is that they are measurable. From email marketing to pay per click campaigns, SEOs have ways to tabulate data and predict results.

To know how you can implement these methods to promote your business, get in touch with Cosmos Creatives for website promotion and online SEO services.

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Does your Web Page Design Render your Site Accessible for Customers?

2009-04-07T16:56:00.002+04:00

I became a member of a travel website today and they had me very frustrated at the registration process itself.

Why?

Their registration page was tedious, with an activation key being sent to my inbox after filling in my details. I had to go back to my inbox, copy the key, paste it onto the registration page and only then could I complete my registration.

In the run to make your web page design sleek and exclusive, you need to ask yourself one question- whether you are you turning off users with small details like these.

Online marketing relies heavily on analysis and user preferences. If businesses do not consider the needs and obstacles their demographic is facing then website marketing efforts are rendered useless. For site visitors using a connection that is unstable or of low bandwidth, a lengthy or complicated sign in process can mean a loss of potential consumers.

If you have created a website in the hope of garnering conversions, this is not a good sign. Conversions are very essential for a business and website promotion largely revolves around getting as many of them as is possible.

While some online web solutions go about them in ways that are frowned upon, web solutions that understand the need and importance of website accessibility are the ones you need to hire.

Usually these services combine web development fundamentals and web design in a manner that gives the consumer or site visitor utmost access to the website. A growing business needs a growing consumer base. See how Cosmos Creatives can make your website work.

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Four Web Solutions Businesses need to Pursue in the Coming Months

2009-04-01T14:53:00.002+04:00

The Association of National Advertisers (US-based body) discovered that 77 percent of the total advertisers in the US have slashed their media expenditures this year.

The year 2009 is witnessing a shift in marketing spending with word-of-mouth marketing and social media marketing showing an incredible increase in expenses with 77 percent. Search marketing and mobile marketing come a close second and third respectively, with 76 and 75 percent each.

Behavioral or contextual marketing is another internet marketing sector that is capturing the interests of various online web solutions providers with a 70 percent increase in expense.

The influence of old school online marketing solutions like display marketing/advertising, email marketing, affiliate marketing and web development techniques have noticeably declined. These point to the amazing shift companies and corporate groups are making towards newer website promotion methods.

For businesses not in the know, here are some examples of the new young guns of online web solutions.

Word-of-mouth marketing and social media marketing are synonymous with each other due to the vast networks of users that connect with one another. The moment one person gets on to a good trend it is instantly evangelized to another, thus spreading like wildfire.

Search marketing refers to techniques targeting search engines like search engine optimization, and pay per click plans.

Mobile marketing targets mobile and wireless users, currently on the rise thanks to an influx of affordable smartphones and netbooks.

Behavioral or contextual advertising makes use of web cookies and other tracking tools to identify user preferences and customize advertisements according to the same.

Are your online web solutions aware of these elements? Contact Cosmos Creatives if the answer is negative.

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Website Marketing Truth - What Users Like Differs from What you Think they Like

2009-03-31T12:41:00.003+04:00

Some of the mails to make their way to my inbox each day are survey results from various research and statistics groups. Far from subscribing to random survey ‘professionals’ I prefer to stick to reputed organizations that make it their business to know what the world is up to- digital or real.

For effective website promotion, these researches and surveys are conducted to gauge the mind of the consumer and are extremely vital. Not only do they give a bigger picture of what the end-user prefers, but they also help determine many factors that could turn out to be instrumental in brand growth.

SEOBook for instance, found out through statistics that there is no telling what one stratum of users will like compared to the other. They mention a valid point, “Academic essays sound authoritative, even if what they say is nonsense, because they are long winded and use big words.”

Speaking about the target audience they add, “An academic approach isn't much use if people can't comprehend what you're saying.”

Do no expect an online marketing professional to grasp the target market thoroughly. There will always be a section of the audience that will not find much interest in the way a website is promoted.

For a business to succeed on the web or at the very least, attain some measure of success, it is essential that business owners comprehend their brand’s expectations before anyone else’s. It would not hurt to have a team of website marketing consultants working on analyzing sales data and conducting necessary surveys.

Call Cosmos Creatives, to understand how we carry out these functions.

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Website Solutions to Heed: Satisfying the Locals

2009-03-31T09:58:00.002+04:00

Apart from clients based in the US, our online web solutions also handle clients from the Middle East and from other parts of the world. Part and parcel of being an international group is the need to appeal to users from different parts of the world.

When visitors arrive at websites expected to have a higher indigenous presence, it can be rather disappointing to see otherwise. A website or seller cannot afford to be impersonal or indifferent to the local tastes.

Most online SEO solutions endeavor to empower a brand in a manner as to make them easily accessible to the desired target market. One of the best ways to accomplish this is by using online marketing techniques like choosing a domain name that is country specific.

Another way to make websites appeal to local users is by designing the site using elements like graphics, typefaces, photographs, etc. highlighting local tastes. Some internet marketing companies can either change the look of the entire sister website or it can simply include a functionality that makes exploring easier.

Consider a user from Latin America looking for Barbie dolls for instance. The online Barbie store has included a functionality that allows Latin American users who are more comfortable in their own language to access the site. The Latin American sister site has not deviated from the original look and feel of the website and has yet managed to be accessible to this section of users.

Summing up, no effective website can be created without researching local tastes and requirements. Conversions require more than just a few stereotypical implementations. Contact Cosmos Creatives to know better.

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Make your Customers see & love Red with Smart Online Marketing

2009-03-30T13:05:00.002+04:00

Research reveals that eighty percent of the visual information processed by human beings is color-related. From the extensive spectrum of colors used today to sell a brand, there is no color more compelling and sale-worthy than the color red.

Color psychology is as much a component of web page design as it is for website marketing. Working in tandem with web site designers, online SEO services can effectively coordinate the rules of color distribution on a website.

For any profit-minded business, the call to action is an important online marketing and page element. Without an effectively crafted call to action, there is no possible way for retailers and services to expect a boost in sales or conversions.

Attending to this fact of retailing, online web solutions like color psychology are implemented to coerce sales. Using the color red is one of the most simple and effective ways in which this can be accomplished.

The folks at SearchMarketingGurus say, “If your headlines are in red, subheadings in red, navigation links in red, logo is mainly red, and your ‘buy now’ button is a light purple pastel text link or small button, readers will scan right past it.”

Regardless of their importance, red text, red images, red graphics and red accents should be used sparingly as they can overwhelm users and could lead to a high bounce rate on the website’s pages. Bounce rate refers to the time users take to read and dismiss the page.

Contact Cosmos Creatives to find the best way in which red can be deployed to assist a rise in sales and conversions.

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Travel Agencies can Fare Better with a Competent Online Web Solutions

2009-03-26T16:18:00.002+04:00

In a large way, tourism is about opportunities for people to have a good time in a foreign land or a different place. When travelers request tourism services, they want to get the best value for their money. Thus, if the tourist is not aware of the tour operator’s brand, there is no way he will know how much value the brand can actually provide him.

Agent/consultant to client (B2B) interaction could very well be the key and activities like social bookmarking and networking might do the trick to aid this fragile connection.

Compete statistics realized a jump in referrals (websites/online identities that recommend a site) to hotel websites by 151 percent since last February from social networking websites and services alone- a very interesting figure.

So how can your travel website accomplish such an online marketing coup?

In case your business does not yet possess a consolidated online public relations plan or specialist, it is perhaps time to hire a website marketing company. Good online web solutions can formulate a website promotion plan that can encompass the social networks currently in flavor online.

This is not to say that other modes of marketing are to be overlooked. Online advertising is still a big deal. Web solutions like banner advertising can draw excellent conversions (the site visitors who make a sale) as are campaigns for email marketing.

Each day I am pleased to see online communities and bloggers acquiring services like Twitter, social bookmarking via Delicious, Reddit and StumbleUpon and topic specific wikis for reaching out to their users.

Do not let your business lose this vital new demographic. Get busy with our incredible web solutions.

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Website Marketing and Moms – Good for Business

2009-03-25T17:00:00.002+04:00

Slowly and conspicuously mommy bloggers have been spreading their influence over the internet, touching everything from web development and online grammar tutorials to knitting and car reviews. Nationality and geographical location are hardly any hindrance with women from the Gulf and Australia happily blogging and building communities.

Have internet, will blog seems to be the motto of this new generation of women, many of them full-time mothers and engaged in a variety of activities.

There are many women bloggers out there matching strides with practically any man in any field online. Lorelle VanFossen can pretty much hold her own against the Matt Mullenwegs of the world while the women behind BlogHer have created a wonderful community.

If there is one thing I have learnt, then it is to never underestimate the marketing potential women possess and I am not even talking about putting their face on a product.

Mommy bloggers are powerful voices on the internet and can be fantastic for website marketing. Many women follow popular online magazines like Jezebel.com, twitterers like @WomenCan and blogs like The Martha Blog. Even lesser known mommy bloggers like The Secret is in the Sauce enjoy a decent fan following.

Designing jobs, baby products, lifestyle aids, fitness services, interior decoration, a new music album and more are everyday recommended, reviewed, suggested and dumped by these powerful networks. If you have a product that might appeal to this community of online consumers then you very well think hard about online web solutions that help penetrate this market.

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Comfort Zone Killer No.1 - Broaden your Website Marketing Efforts

2009-03-23T09:56:00.002+04:00

Nobody ever thought to associate the words hip and tech-savvy with ‘ye olde’ White House, at least no one until the newest president to grace its seat- Barack Obama, stepped into the picture.

From his campaigning style to his interaction levels with the average American public, the marketing potential of the then Presidential candidate was exploited to its fullest. A lighter and at the same time more serious side of its highest office surfaced in the American mindset, in a manner that would appeal to its common people.

America came out of its comfort zone and began moving with the times. It changed.

Email campaigns, pop icon-style posters, first-person blogs, interactive widgets, informative tweets, etc. were a major part of the online marketing campaign of the President. An increase in youth participation was the direct effort of these internet marketing efforts- a boost Presidential campaigns throughout history had been sorely lacking.

To reach a higher percentage and demographic of end-users, it is imperative to expand website promotion strategies. A single point of focus is harmful if you are looking for expansion and growth for your business.

You might have to hire a web page designer or a team of online SEO services, but make sure you have a plan for your business and budget and a consultant who is efficient with such marketing concepts. B.L. Ochman puts it best. She says, “Just as you don't do your own taxes, fill your own teeth, or, hopefully, do your own plumbing repair, it's wise to learn from experts.”

Only a blog, a pamphlet distribution network, or a twitter campaign alone will not get your business out there. We understand this and make them all a part of our online web solutions strategy.

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Website Marketing & the Name Game

2009-03-19T10:19:00.002+04:00

Uppermost on this topic is the rechristened SCI FI Channel, now known rather dubiously by the moniker Scyfy Channel. The television channel has been around for more than 15 years and has been largely catering to: you guessed it right, the science fiction genre.

Matt from the Groovy Superhero feels that the TV channel is going down the road previously treaded by MTV with their shift from a music-dominated channel to reality and live TV shows broadcaster after their image revamp.

In fact, the opinions about this transition are vociferous and through it all I am wondering just how much they are benefitting from all the unconscious (or maybe deliberate) online marketing.

This particular rebranding stunt hit the message boards when talk about the Facebook layout and Tropicana package redesign, two other unappreciated moves by well-known brands was still fresh. Tropicana quickly backtracked though and is back with its old logo and packaging, while the new Facebook is being explained as an adaptation to micro media standards (Jaiku, Twitter, etc.).

I wonder if Scyfy will do the same or battle on in their pursuit to ‘imagine greater’.

Regardless, it is a bold step to take and just like how it is with every other brand, it is a risk- one that might very well affect your brand along its own growth timeline. What do you do then?

Some options:

Consider your audience opinion. They are the end-users after all.
Take a branding expert’s opinion. They have made a career out of it, so they know what clicks.
Hire a competent internet marketing consultant. A good one can introduce the transition smoothly.

For understanding professional website promotion and brand marketing, contact Cosmos Creatives.

Do Cross-departmental Differences Obstruct your Online Marketing Efforts?

2009-03-18T15:20:00.004+04:00

Transitions from accepted courses of action to newer ones are never easy. When this transition involves a shift from exclusively traditional offline marketing to a gradual inclusion of newer online marketing strategies, the shift is more pronounced.

A company or business could be a one-person entity or it could be a multi-department enterprise, it still has to perform many functions to keep running and profitable. Even a one-person entity cannot escape this vital function.

In a large corporation with numerous units, it is a different story altogether. Those in the administrative seats keep the wheels well oiled, but some degree of ignorance about other units aside from your own still occurs.

Thus, when the internet marketing team proposes some realignment of resources to meet the overall marketing goals profitably, the PR and marketing department could veto them out simply because they have gone beyond established budgets.

Of course, if the marketing team vetoes them out simply because they have not heard of perfectly acceptable internet marketing techniques, then you know it is time they revamped their knowledge.

Nonetheless, it is better for your business if the various units of the marketing department work as a cohesive whole. Smooth communication is essential as is keeping one another updated with marketing projects.

Jolina of TopRank Marketing advises corporations to make sure the “public relations team is bought into the SEO process early” and maintains that it is “the first step”. According to her, “This can be accomplished by helping PR practitioners understand the benefits to their own media relations initiatives, by leveraging SEO.”

If you doubt your marketing departments are too weak to manage this, you can always hire a reliable website promotion consultant.

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Incorporate Corporate Social Responsibility in Your Web Page Design

2009-03-10T14:12:00.002+04:00

Dominique Hind, an interesting blogger I regularly read spoke about Toyota’s environmental efforts in her latest post, highlighting an element that is beginning to show up on a good many corporate websites. I am referring to Corporate Social Responsibility (CSR).

Best described as an effort undertaken by a company to self-regulate their business processes and dealings, CSR could have many implications, all of them good. When a company decides to implement a corporate social responsibility code into their workings, they can benefit the environment, their staff, the community as well as their own industry.

Incorporating a code like this into your web page design and business concept is a step inclined to supply consumers with a more thorough understanding of your business dealings and paints your business in a better light. IBM, Dell, Proctor & Gamble, Avon, Starbucks and a lot many corporate groups are assimilating website promotion with CSR to good advantage, whether offline or online.

A company can express their corporate social responsibility efforts in a variety of different ways. It could choose to support a charity, it could take up a local cause and fight for it, it could engage in environmental conservation efforts or it could even set up programs that benefit its own employees.

If you are a big business or corporate entity seeking to expand your CSR efforts, then here is some advice- spread the word. Either put your public relations team working on a good action plan or get your online marketing experts to promote your stand on CSR.

On a parting note, you do not have to be a large-scale enterprise to adapt a CSR code into your website marketing plan. Just about any business model can benefit from it.

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Let’s take a Look at some Website Marketing Statistics

2009-03-10T09:41:00.003+04:00

I wouldn’t know how many of you have come across the 2008 report on website promotion trends released by Nielson Online, but incase you haven’t please have a good look at them.

The Neilson report points to one pertinent marketing strategy that has been slowly gaining momentum across the internet- social networking. Last year 67 percent of the web populace visited community pages like blogsites and social networks.

A big number, isn’t it? Wouldn’t you like to reach out to at least a chunk of this big number?

If you would like to, then consider hiring online web solutions providers to do this job for you.

Social media marketing, social media optimization and social bookmarking are rapidly being clubbed with older internet marketing techniques. With the rise of various interactive applications and websites, it has become imperative for the average retailer and seller to use these convenient and effective website marketing ideas.

Would you rather be a seller who engages his potential client’s interest and then makes an honest effort towards satisfying it (thus contributing to a great buying experience) or would you rather be a seller who would take a shot in the dark and randomly target potential customers?

Based on our experience of both types of sellers, we can assure you that the latter type does not really benefit from these marketing efforts in the long run.

What you need is a professional search engine marketing plan to not only benefit your business right now, but also ensure client interest for much more than a few months. Statistics never lie and its time you made good use of them for your business.

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Disregarding Language Etiquette in the Pursuit of Trendy Website Marketing

2009-03-03T16:46:00.002+04:00

There is an intense discussion raging around the latest website promotion tactics employed by confectionary brand Skittles, so much that I really will not bother relating the pros and cons of this move. Enough parallels have been drawn and dissected between the advertising agency Modernista and Skittles.

I shall move on to something I find more important and influential in this entire fracas- mainly, the relation between the brand image and the language used on the website.

David Armano has highlighted this brilliantly and it never fails to amaze me how many enterprises yet employ media that is in complete opposition to their organization’s ideals and beliefs.

There is undoubtedly a surplus of social media when it comes to online web solutions and deciding the one or even a combination of select media that is best for you or your brand is an essential step.

One thing that you need to remember is that no matter what audience age-bracket you are dealing with, the language used in your various interactions must be polite and not profane. Swearing and short message-style language might seem cool and informal, but they reflect on the professional attitude of the brand.

Consumers do not want the services of a brand that seems to walk another talk. Maintain uniformity in the content you let out on your website.

In your search for a search engine marketing and website promotion professional, make sure you select one that understands the relevance of language and its psychological impact on your company’s target audience.

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When Website Marketing can do Without Word-of-Mouth Pre-Marketing

2009-02-26T14:24:00.007+04:00

Retailers will probably gasp when they hear this with either 1) disbelief or 2) delight.

For a retailer or seller, to realize enormous sales without relying too heavily on word-of-mouth marketing is a big thing. When (let’s say) an unheard of clothes brand enters the field, not much can be said for it being a hit overnight. It rarely happens.

Last month however, happen it did. And my online marketing sensibilities were buzzing with delight.

A new clothes boutique opened up in my neighborhood without any fanfare and with no pre-marketing whatsoever in January. By the end of the launch day, this non-major brand, new player, etc. had sold out almost all their stock!

Wouldn’t it be great if your website marketing efforts could pay off just so? To not spend on pre-launch gimmicks, to not depend on creating a viral buzz in the market, to enter the market on a whisper and conquer it with a bang- it would be budget-saving heaven.

The clothes boutique of course did have a couple of things going for them (excellent location, great prices, friendly staff, etc.). One element they possessed was far more powerful than what their competitors in the neighborhood and the town had (or did not have) - exquisite quality.

The shop was small, the staff few and the management with minimal retail experience. But they rocked the market with quality ware that were not offered by any other retailer in the area. The reasonable pricing helped too.

If you would like to achieve similar results with the website promotion efforts for your brand, you might like to speak with us at Cosmos Creatives.

It is possible!

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Spread Goodwill - Include a Social Cause in Your Website Promotion

2009-02-26T14:24:00.003+04:00

The message that captivated the world more than 2000 years ago still holds powerful sway today- “Loving thy neighbor” can come in many forms. Thanks to the web, the adage can be carried further to mean something more.

Groups like Amnesty International and Greenpeace have taken their crusade against human rights violations and environmental pollution respectively, to an even wider audience with their online portals. By encouraging webmasters, social networks, bloggers and site owners to use their badges, widgets and other media applications, they have managed to engage the web and give them a chance to hop on board.

Corporations and even small companies are not far behind. Many NGOs run on corporate backing, which tend to finance most of the activities. This combination of corporate-charity awareness has been termed Cause-Related marketing (CRM).

Everywhere on the internet today, there are pockets of communities, bloggers, etc. who use online marketing techniques incorporating CRM. Even regular users can attach their online spaces to a cause or multiple causes.

Amit Agarwal posted a helpful tip the other day on inserting a cause in your Gmail signature. AdRants told users about a hastag that Twitterers could twit about to fight global poverty. Look around, there a lot of ways in which you can make a difference.

Before you go berserk with social activism though, ask yourself if you expect your brand to generate revenue using such an internet marketing technique or whether you simply want it to contribute. While both are not bad reasons to support a cause, visitors will see through you or your brand if you take it overboard and use the charity solely for revenue generation.

If you don’t know how to handle CRM, get in touch with professional online SEO services who know. Cosmos Creatives is ready to help.

P.S: Please click on the Ripple button in the sidebar to do your bit for a cause on this space.

Great Online Marketing - Make your Brand Talk to the Target Market

2009-02-25T16:49:00.001+04:00

I came across an interview with an interesting person on Shel Isreal’s blog the other day. It was with none other than Jeremiah Owyang, Senior Analyst and Personal Brand Master with Forrester Research.

Jeremiah is something of a social media celebrity with a huge following on Twitter (32k plus at last count) and has done more than his bit for the online marketing genre as a whole.

Switching back to the interview though, Jeremiah mentions something in his very first answer.

Reminiscing upon his first days in the world of social media he states, “Talking to customers was important –whether or not any company’s culture is ready for it.”

This truism held a lot of promise in the days when there were fewer brands and more ways to promote them. Looking at the way information technology and communication models keep reforming and reinventing themselves today, we can safely say that it is infinitely more important to understand what the consumer wants.

We strongly believe internet marketing allows a brand marketer numerous and amazingly inventive ways of accomplishing this. You could hire a blog writing professional to help you get your company’s or your voice out to the world or you could go to each store you own and sit down with your customers for a little chat every now-and-then.

In any corporate entity having a dedicated human resources cell, it is customary for the HR personnel to get to know and stay in regular touch with employee concerns. Extend to your customers and end-users this same courtesy and voila, you are doing your bit to market your brand!

You can always hire a professional website promotion company to show you the ropes or even handle part of the job.

Photo Credit: Katalyst (is still a blur)

Maybe your Search Engine Marketing Man is too Intense

2009-02-24T14:29:00.003+04:00

I love a good argument, especially when it is a major voice in search engine marketing pitted against a major brand in computer technology.

The other day, Gord Hotchkiss spoke on Search Insider about his concept of ‘brands that promise’ and ‘brands that are a religion’, citing Microsoft and Apple respectively as examples. Gord commented upon Microsoft’s decision to introduce retail stores selling products exclusively branded by them.

He reasons, “First of all, Microsoft products are ubiquitous, so why do I need to go to a special store to find them? Secondly, Microsoft products have none of the religious aura surrounding them that Apple products do. The Microsoft brand never became more than a promise.”

Religion? Aura? Promise? Is there a need to cross-analyze plain ole marketing or even online marketing for that matter, so deeply?

A lot of brands begin spreading their message offline through plain word-of-mouth. Depending on their originality, they go on to become either a hit or a miss and then think of going a step further and finding ways like building up their online presence or even retail stores exclusively selling their products.

Today, Zazzle.com is famous among the online crowd as an online repository for individuals and brands who want to market their name on objects like shirts, shoes, mugs, posters, etc. The ubiquitous I Love NY image seen on souvenir shirts and other items is another brand synonymous with tourism promotion for the state/city.

Microsoft is not asking to attain religion-status by branching into retail. They are simply marketing their brand using one of the most simple marketing ideas- their brand, for a price, on a tee-shirt.

Get back to basic internet marketing y’all. Visit Cosmos Creatives for uncomplicated brand and website promotion.

Image Credit: kekremsi

Using Conflicting Interests to Further your Website Promotion Cause

2009-02-23T13:05:00.004+04:00

In celeb-geek circles, the twitter fight between gossip-blogger Perez Hilton and singer/musician Lily Allen is big news.

After a lot of name-calling and hate comments, the two minor celebrities finally decided to steer clear of each other’s twitter-turf. The rest of the world (including yours truly) however, followed the spat with great interest and debates regarding twitter etiquette, website promotion and public relation stunts are still raging.

Quite interestingly, when I headed over to Perez Hilton’s website and scrolled down the comments for the incident I came across this:

I kid you not.

Rumors about the tiff being a sham resurfaced in my mind, but I simply clubbed it with the rest of the film industry’s misdemeanors. That is not to say, such behavior does not exist on the online world though.

A good many blog writing professionals actually advice blogging aspirants to stir up controversy by posting snarky comments on high-ranking blogs. Another tactic is to get hold of a revolutionary new web meme and either a) rant against its value or b) openly broadcast its worthlessness to the rest of the world.

Sadly, such tactics, more often than not do garner the required attention and the expected spike in blog/website traffic for all the parties concerned. If there is one fact you need to understand before you engage in such website marketing behavior though, then it is that the tag of unprofessionalism comes attached with infamousness.

You do not want that for your brand (unless like Perez you thrive on it). Build up your brand image using ethical website promotion strategies. Get in touch with Cosmos Creatives to understand how.

Image: screenshot of Perez's comment page post the twitterfight