Why 58% of consumers aren't reading your emails

tag:blogger.com,1999:blog-387455498054719818.post-1777670956962174752009-08-20T17:49:00.000-07:002010-01-13T19:37:45.279-08:00Why 58% of consumers aren't reading your emailsThere was a time that email was a fresh, new medium for businesses to use to reach out to their audiences. Then, like other traditional media that came before, it became inundated with those who abused it (causing a whole new definition for ‘spam’ to enter our vocabularies). While still a viable and inexpensive means of marketing communication, email needs to be approached with care and precision. Marketers need to have strategies and solutions to make their emails more targeted and relevant in these days of overstuffed inboxes. Watch the Emali Relevance and Inbox Clutter webinar below that will show you: <ul><li>MarketingSherpa’s research about today’s marketing email dynamic </li><li>How gourmet popcorn distributer, Dale and Thomas, used triggered emails and analytics data to send relevant and timely messages </li><li>3 best practices to provide more relevant emails</li></ul><object width="320" height="266" class="BLOG_video_class" id="BLOG_video-65a905205bd1b8c5" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" value="http://www.youtube.com/get_player"><param name="bgcolor" value="#FFFFFF"><param name="allowfullscreen" value="true"><param name="flashvars" value="flvurl=http://redirector.googlevideo.com/videoplayback?id%3D65a905205bd1b8c5%26itag%3D5%26app%3Dblogger%26cmo%3Dsensitive_content%253Dyes%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1340429656%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D588E7ACF72DD8313C20166DD48ABD6E72EC7A206.571D0770D147CB058742B806FDB0829412E0999B%26key%3Dck1&iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3D65a905205bd1b8c5%26offsetms%3D5000%26itag%3Dw160%26sigh%3DCLsJ7EEj1PkmGkJGCIfB3CYbpns&autoplay=0&ps=blogger"><embed src="http://www.youtube.com/get_player" type="application/x-shockwave-flash" width="320" height="266" bgcolor="#FFFFFF" flashvars="flvurl=http://redirector.googlevideo.com/videoplayback?id%3D65a905205bd1b8c5%26itag%3D5%26app%3Dblogger%26cmo%3Dsensitive_content%253Dyes%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1340429656%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D588E7ACF72DD8313C20166DD48ABD6E72EC7A206.571D0770D147CB058742B806FDB0829412E0999B%26key%3Dck1&iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3D65a905205bd1b8c5%26offsetms%3D5000%26itag%3Dw160%26sigh%3DCLsJ7EEj1PkmGkJGCIfB3CYbpns&autoplay=0&ps=blogger" allowFullScreen="true" /></object><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/387455498054719818-177767095696217475?l=mongrelmarketing.blogspot.com' alt='' /></div>Mongrel Marketinghttp://www.blogger.com/profile/15940624857194736167noreply@blogger.com