Page 1 Solutions Blog

Law Firm Internet Marketing: Law Firm Website Design

2008-10-07T13:28:00.000-07:00

The first step toward success in Internet marketing is to make sure that you have an effective law firm website. Law firm website design needs to address three major criteria:

Web Marketing Know-How

Adequate Content

Search Engine Optimization Friendliness

Web Marketing Know-How

Your website is not first and foremost a work of art. It is a marketing tool. What good would a hammer made of porcelain be? Any tool needs to be built with its purpose in mind. As a marketing tool, your website needs to be designed with marketing savvy. Sure, a clean, uncluttered website is good, but don't forgo marketing essentials such as a prominently placed phone number, an easy to understand navigation, and a contact form on every page of the site. Make sure that even your content is written from a marketing perspective. Don't let a person finish reading a page without prompting the reader to contact the firm. Make sure that your web developer doesn't miss the point of your website. You need case leads!

Adequate Content

Content is the very substance of your website. If your website's content is shallow and useless, so is your website. That's not just my opinion. That's Google's philosophy: help people find information. Without an informative website SEO is useless. The goal of SEO is to promote your website on the search engines, but if your website doesn't meet the search engines' criteria for a good website, then all the SEO in the world can't help you (or at least won't be as effective). Even if you did manage to get to the 1st page with only a 5 page website, people are naturally going to gravitate to a competitor's website that has more helpful information. When building your website, don't skimp on content.

Search Engine Optimization Friendliness

This is the most unfortunate pitfall that many attorneys fall into. They'll have a beautiful design, a goodly amount of content, but their website will be designed in a way that thwarts search engine optimization. The chief problem is when a website is designed in a database programming language that doesn't support SEO. They'll literally have a one page website that dynamically pulls in content. This means that the SEO specialist only has one page to optimize for all of your keyword phrases. It's impossible to win with a website that isn't programmed for search engine optimization. If you're in this situation, you'll have to rebuild your website using the design and content that you have, but start over with the construction. Better yet, when you first decide to build a website, use a website designer that knows how search engine optimization works.

Once you have these criteria under control in your website, you'll be ready for the challenge of positioning your website on the search engines. It's a tough job, but with the foundation of a good website, you have a competitive edge.

Law Firm Internet Marketing

2008-10-07T12:43:00.000-07:00

Many of the attorneys that I have spoken with lately are worried that now is not the time to spend money on Internet marketing because of the economy. The truth is that nothing has changed.

People still need lawyers just as badly as they did before. People still use the Internet more than any other medium to find lawyers. And without an aggressive legal Internet marketing strategy, these cases won't find their way to your door. If anything, now is the perfect time to get started on Internet marketing. Other practices are feeling the same pinch and are using the economy as an excuse to not spend money on marketing. You can easily gain a competitive edge by pursing cases online more aggressively.

There are three steps to Internet marketing success:

1. Build a competitive website (Law Firm Website Design)
2. Drive traffic to the website with search engine marketing (Search Engine Optimization)
3. Track your results

Don't miss out on the opportunity during our nation's times of adversity. Make these tough times a time of growth for your firm.

Page 1 Solutions Goes Bowling

2008-09-22T12:36:00.000-07:00

Recently, the employees of Page 1 enjoyed a company outing to Lucky Strike Bowling. There's no better way to end a hard week than some fun and games with your friends. All of the Page 1 employees were grouped into teams to play against one another (but it was all in good fun). Good thing were were some of the only people there because it got a little loud with the sounds of good natured competition.

To go along with the bowling, we also got to play pool and partake in some delicious finger foods. Page 1 realizes the benefits of regular team building activities, which give us the opportunity to get to know our co-workers outside of the office. The employees at Page 1 play hard, but we also work hard to get our clients the results they need.

Here are some pictures of the fun!

OK - Who's winning?

You may recognize two of these goofballs from our outing last summer. Clint (wearing the blue shirt) is one of our Internet Marketing Consultants.

Three of our wonderful employees, Tammy from the Design Department and Amanda and Maura from the Account Management department.

"We Won!"

Preparing for a strike!

Two fantastic members of our Account Management department, Erika and Amanda.

Welcome Back to an Old Friend

2008-08-15T06:44:00.000-07:00

Page 1 Solutions is thrilled to announce the return of former office manager, Lisa Shrefler. Lisa will be taking over as receptionist and SEO registration specialist on August 25, 2008. If her name sounds familiar, it is because Lisa was Page 1's office manager for seven years up until her recent retirement in April 2008. Lisa was just unable to stay away from the awesome work environment and staff at Page 1 and decided she was not quite ready for retirement. Welcome back, Lisa! We hope to have you with us for at least seven more years!

And the Webby Goes To…

2008-08-15T06:14:00.000-07:00

Page 1 Solutions has many extremely talented staff members, and it’s exciting and rewarding when those talents are recognized by our peers in the Internet marketing business. The Design Department, led by Troy Dunn, is one of our award-winning departments, and you can see trophies and plaques this department has won for their work all around the building. We are very proud of our Design Department and the great work they do on our clients’ websites.

Awards in 2008

Hermes Creative Awards Platinum Website Homepage for Nevada Dental Aesthetics, a Las Vegas, Nevada cosmetic and general dentistry practice, specializing in all cosmetic dentistry procedures including implant dentistry and laser dentistry.

Hermes Creative Awards Gold Website Overall for SmilePerfect, a multi-dentist practice specializing in cosmetic and general dentistry.

Awards in 2007

Webby Awards Honoree for Colling Gilbert Wright & Carter, an Orlando, Florida law firm specializing in personal injury cases including auto accident claims, premises liability lawsuits, medical malpractice cases, nursing home neglect claims and product liability litigation.

Davey Awards Silver for New Sudan Education Initiative

W3 Awards Silver for New Sudan Education Initiative

STEP Inside Design Best of Website Design for New Sudan Education Initiative

Webaward Outstanding Website for Colling Gilbert Wright & Carter, an Orlando, Florida law firm specializing in personal injury cases including auto accident claims, premises liability lawsuits, medical malpractice cases, nursing home neglect claims and product liability litigation.

Webaward for Non-Profit Standard of Excellence for New Sudan Education Initiative

Webaward for Marketing Standard of Excellence for ClearView Eye and Laser Medical Center, a San Diego, California LASIK center performing virtually all the latest in vision correction procedures.

MarCom Awards Platinum Website Homepage for Robert V. Mandraccia, M.D, a Ft. Myers and surrounding areas of Florida cosmetic and reconstructive surgery practice specializing in procedures of the face and body.

MarCom Awards Website Overall for Sensational Smiles, a Newport Beach, California cosmetic and sedation dentistry practice offering smile makeovers and latest in restorative dentistry.

Congratulations again to our award-winning design department!

Page 1 Staffers Continue Charitable Donations

2008-08-14T10:01:00.001-07:00

Page 1 Solutions has been an active supporter of the Jeffco Action Center, Inc. for almost two years now, and in that time, the staff has collected thousands of dollars worth of food, school supplies, clothing, household items and monetary donations for needy residents of Jefferson County, Colorado.

Since 1968, the Jeffco Action Center, which is a nonprofit human services organization, has provided immediate response to basic human needs and has worked with the recipients of their donations to help them become more self sufficient. The Action Center will be featured on the highly respected show, Bill Moyer’s Journal, on Friday, August 22, 2008. This segment of the show focuses on issues of poverty in Jefferson County against the backdrop of the upcoming Democratic National Convention. The show will air at 9:00 p.m. on Rocky Mountain PBS.

For two years now, we have collected school supplies throughout the summer to help students returning to school be better prepared for the school year. This year, Page 1 added a bit of competitive flair to the collection of the supplies and awarded a $100 gas gift card to the person who donated the most school supplies. This year, the person who received the card for having the most donations submitted in her name was our SEO department’s Stephanie Graham. Having quite a long commute every day from Colorado Springs, Stephanie has certainly put this card to good use! A big thank you goes out to all who donated this year to our county’s students and future leaders.

Last November, many of you will remember we held our very own holiday casino night where we raised a great deal of money for the Jeffco Action Center and another cause we hold dear, The Second Wind Fund, whose purpose is to raise money for teen suicide prevention.

In addition to our big push to collect school supplies in the summer, November and December are big months for the collection of food and supplies, due to the holidays and the cold winter months. Food, coats, blankets, and household items are needed very much at this time of year, and Page 1 staff members were carting supplies over by the truckload last year. To date, we have taken 20 truckloads of food and supplies to the Action Center, and there is no end in sight to our generosity.

To learn more about the Jeffco Action Center, The Second Wind Fund, or how to you can contribute to either one of these worthy causes, please contact Page 1 Solutions for more information.

Page 1 Solutions Charity

2007-08-18T11:11:00.000-07:00

Page 1 enthusiastically supports the Jeffco Action Center. Recently, we made a big push of support by bringing in school supplies for kids of families that needed help equipping their children for the coming school year. It was quite a haul.

Page 1 Solutions - Horseback Riding - August 17, 2007

2007-08-18T10:58:00.000-07:00

Page 1 Solutions went on a horseback riding excursion. Check out the photos!

My Own Porcelain Onlay

2007-05-30T08:53:00.000-07:00

Have you ever had a porcelain onlay? At 7 a.m. on a sunny Spring morning this week I pulled into the parking lot of a pleasant brick building full of windows. On the third floor I walked into Arbor Dental, setting off a melodious chime, and causing the woman at the circular desk behind the aquarium to look up.

“Good morning Jenny! Please have a seat and Mary Ann will be right out.”

She was there beckoning me within 30 seconds and we walked to the rear of the offices to a sunny corner room. “You weren’t here last time I came, Mary Ann. Where did you skip out to?”

She laughed, “Oh, I went with my brother bike riding in Moab. And a bunch of his friends. It was cold and windy!”

My throne was set at an inviting angle so I climbed on and Mary Ann fastened my pink bib. “I know I’ll need a blanket, once that air kicks on,” I said. She wrapped me in a soft, black watch tartan. “I’ll just numb you up now.” She gently placed a giant Q-tip against my gum. “Close your mouth on that.” I sat gazing out the floor-to-ceiling window at the newly green treetops. “We went riding anyway, and it rained! So my brother’s friend said, I have a houseboat on Lake Powell. And that’s what we did, we chugged around, sipped hot cocoa and watched rain for two days! Are you feeling that topical anesthetic now?”

I was, and appreciating it greatly, as I knew it would stop me feeling the shot of local anesthetic in a minute or two. Mary Ann got busy at her counter. I looked out the west-facing windows at the sunny green foothills and snowy Rocky Mountain peaks.

“How are you today, Jenny?” Dr. Greenhalgh shook my hand. “How has that temporary been doing?” Porcelain onlays are done in two visits, and on the previous visit he had removed decay, taken a mold of the tooth, and given me a white temporary onlay.

My problem is that as a young woman I never heard of dental floss. That has given me six crowns: two that gleam gold and four white ones with black lines around their bases, where their metal lining has started to show. But they all crunch up a handful of peanuts easily, my favorite snack from the jar on the kitchen table at work.

This time, Dr. Greenhalgh was giving me a porcelain onlay to replace a big old filling that was threatening to break the tooth. Metal amalgam fillings expand and contract with the hot and cold things we put in our mouths. That puts repeated pressure outwards on the tooth. But porcelain doesn’t expand and contract, and it isn’t packed tightly into the cavity. It’s bonded on and becomes part of the tooth, holding it together.

Dr. Greenhalgh had tipped my chair flat and turned on the overhead lamp, and Mary Ann had placed a rimless sunshade over my eyes and a “helper” between my teeth on the other side. It propped my mouth open, saving the jaw muscles from having to do any work. “Would you like the TV turned on?”

“Uh-uh-uh!” I shook my head in alarm. What, spoil my peaceful onlay visit with a negative news program? Or a fatuous commentary show, or a stupid sitcom or a bickering soap … Get a grip, Jenny. Settle down.

Dr. Greenhalgh did his work deftly, breaking up the temporary. A little way along, my body jerked. I have extra-sensitive teeth. “Oh, we don’t want that,” he said, and he stopped work and gave me more anesthetic. I lay comfortably for a few minutes, a shaft of sunlight on my closed eyes, listening to the murmurs and sounds coming from nearby dental chairs. It’s a busy office with several dentists, but quiet and organized.

After Dr. Greenhalgh had the temporary out, he picked up his large and complicated intraoral camera. With Mary Ann’s help he took photos of my glorious cavity from several angles. “I’ll have to email you these photos,” he said. “I’ve run out of CDs. Is that all right?” Of course it was OK by me, and as he did things on his dental table I asked him questions.

“Was that temporary made of dental bonding? Is bonding the same as dental composite? The same as dental resin? Is that the same bonding you’ll use to attach this onlay?” “Yes to all those,” he said. He knows I’m a writer. “Bonding comes in different consistencies. We use a thinner bonding to attach an onlay and thicker bonding to reshape a tooth or fill a little chip or gap.”

Now he laid my chair flat again and adjusted the overhead lamp. “Can I see that onlay before you put it in?” I asked. He held it out on a little stick, a funny-shaped, shiny white thing. In it went, fitting easily in the cavity, and he poked it gently towards a perfect position.

“Are you going use a laser?” I asked, in between pokes. “It’s not a laser. It’s a blue curing light and it hardens the cement, making a permanent bond between enamel and onlay. Bite down please.” He held special paper on my lower teeth. “Grind around, sideways, forwards and back”.

In between his bits of fine-tuning, I mumbled, “Does that paper put dye on my teeth or something?” “Yes, it shows me where more sculpting is needed.” His fingers were nimble, working his tools with clear precision, and I got a strong sense of how confident and competent he is at dentistry. It gave me a calm feeling that I’d never felt at all those dentist offices years ago as they stuffed metal fillings in my mouth and crammed crowns on the hopeless teeth. They even did a dreaded root canal, back when it was a longer and more uncomfortable procedure than it is these days. I remembered those glasses of pink water you had to rinse with, as Mary Ann now deftly moved her suction tip and water tube around, removing the tiny bits of ceramic Dr. Greenhalgh shaved off my onlay.

Then he took the After photos and handed me a mirror. “Have a look at your new pearly white,” he offered, as he removed his gloves and pushed back the lamp. I peered at it, finding it hard to locate, it matched my other teeth so well. “Nice. Thanks.” I grinned up at him, but the anesthetic was drooping my mouth on that side. He shook my hand in his friendly way. “I believe you’ll be back soon for some cleaning?”

Yes, my bi-annual check-up was approaching. Mary Ann took off my bib and we walked companionably to the front desk. “See you in a couple of weeks,” she said. “Make sure you’re here,” I answered.

It was Friday before Memorial Day, a half-day at work. When I arrived, things were quiet and I got a lot done. I stayed past noon to make up some previously lost time, and on my way out, stopped to chat with my boss. “Hello Dan. I was hanging out with a buddy of yours this morning.” He looked up, puzzled. “Dr. Greenhalgh.”

“Oh, you went to see him? What did he do for you?”

“A porcelain onlay,” I said. “Been writing about them all this time, but now I finally got to see one.” We talked about dentists and other clients. “Would you like to write a blog entry about it?” asked Dan. I paused in surprise, seeing my morning in a new light. Dan is superb at thinking of new ways to keep me busy.

“OK. I think I could do that.” “Great,” said Dan. “Have a good weekend!”

Have you ever had a porcelain onlay? At 7 a.m. on a sunny Spring morning this week I pulled up in the parking lot of a pleasant brick building …

Link Aging

2007-04-27T09:10:00.000-07:00

I want to talk about something that might help clarify more about the Google “Sandbox Effect,” which is a topic of hot debate in the world of search engine optimization. Some people believe that new websites are placed in a “holding area” in order for Google to determine the website’s credibility. It isn’t until this point that Google will let the websites go, so to speak, and begin recognizing them. While Google has denied the existence of a “Sandbox”, there is evidence that Google’s algorithm gives greater weight to older websites and to older inbound links. In an effort to add some information related to this theory, I want to talk about “link-aging.”

“Link-Aging” basically refers to the theory that Google treats websites as more credible once their inbound links get to a certain age. There is not a lot of data about this topic, but it seems like a good explanation for the delay websites see when getting high Google results. It has been theorized that even after a year of being in the “Sandbox,” if you don’t have enough links, you will not get out.

Even though the thought of this might entice you to want to lean toward quick-fix techniques to exploit Google’s weaknesses, it is not recommended. Any black-hat behavior will often come back around to bite you in the you-know-what, and will make your website lose credibility with all search engines (not only Google). Once this happens, it is very difficult, if not impossible, to gain back your credibility.

The quick-fix is not the answer. Time and patience is. Your web marketing company should have explained to you that getting high rankings on Google can take upwards of six months in some cases. You have to take the time to put high quality content into your website and build credible in-bound links through approved methods and avoid things like getting plugged onto link-farms which search engines frown upon.

To build links, think about non-competitive colleagues you might have who would be willing to link back to a page on your website. What about your university directory or any professional organizations you’re involved with? Also, blogs, like the one you are reading now, and articles are another great way to get links back to your website.

This whole concept can be pretty confusing and since there is such limited data, it is definitely one for debate. The important thing for us to remember that there is no quick-fix to this problem, at least not one that with have lasting, positive results! Talk to your search engine marketing company to learn more about becoming proactive in building links for your website.

Visiting With Clients at ASAPS Annual Meeting 2007

2007-04-23T16:32:00.000-07:00

I'm in New York at the 2007 annual ASAPS meeting. It's been a good convention. The exhibit floor has seen a goodly amount of traffic. The attendees are enthusiastic about the courses that they are taking and are very interested in what we have to offer. We are currently working with our maximum of three doctors in New York City, so we've had to turn away a few plastic surgeons who were interested in working with us. I always feel bad, but it's really the right way to go about search engine optimization, and the doctors that we spoke with were very understanding.

One neat thing about this year's meeting is that we've been able to meet several of our clients in person. We exchange emails and phone calls all the time, so it's a really treat to be able to shake their hands.

Our president, Dan Goldstein with our New York Plastic Surgeon, Dr. Bruce Barach.

View More Photos from ASAPS Annual Meeting 2007

A Snowy Day in Colorado

2006-12-20T16:33:00.000-08:00

That title is a bit of an understatement. Governor Bill Owens declared a state of emergency and has dispatched the National Guard! Here's what our parking lot looked like this morning at 10am or so. I'm curious to know what it looks like now. We're going to try to make it in tomorrow, but when the Governor tells you to stay home, it's kind of hard to argue.

Link Building Article in Plastic Surgery Products

2006-10-09T16:14:00.000-07:00

I just found out that Page 1 Solutions was featured in this article about link building in Plastic Surgery Products magazine. The article is great because link building is such an important part of our search engine optimization program.

Check it out!

Page 1 Solutions is Growing

2006-09-20T10:23:00.000-07:00

We're please to announce that Page 1 Solutions is expanding it's staff to include two new account managers. One of them started today. Her name is Lindsay Phelps.

Company Birthday Outting

2006-07-27T09:12:00.000-07:00

Today, Page 1 Solutions is going out for a picnic in Golden to celebrate the birthdays of all of the employees that were born in July. We're all bringing things to share, including frisbees and other outdoor games. We'll be sure to post pictures soon!

Can You Handle Blogging?

2006-07-17T14:08:00.000-07:00

For some of my clients, the idea of adding a blog to their website is intriguing, but they just don't think that they can commit to posting on a regular basis. This is particularly problematic for my dentist and plastic surgeon clients.

My response is that it doesn't have to be a one-man or one-woman operation. Your team should be able to handle a blog by sharing the responsibility between two or three people. Once the word gets out, you may have more people interested in blogging. Consider letting your office staff join in the fun. Blogging material can and should vary in topic and structure. Doctors and lawyers answer questions and address problems all day long. Each and every one of those questions and issues can be a blog entry. You might even consider bringing in a digital camera for those occasions that warrant a snap-shot and then uploading those photos to your blog. See Dr. Bernstein's blog for an example good photo usage.

The benefits of having fresh content on your site are just to obvious to ignore. Blogs aren't necessarily for everyone, but don't let the intimidation factor keep you from updating your site on a regular basis.

Too Busy for New Patients/Clients!?

2006-07-12T08:24:00.000-07:00

It makes me cringe when I try to call one of my clients about their web marketing and I get a busy signal. When a potential patient or client is trying to contact you about using your services, a busy signal doesn't tell them, "Try back in a few minutes." It tells them, "Call someone else. We're too busy to serve you."

Please, please make the investment in having two or three lines attached to your main phone number. It's a waste of marketing dollars to work so hard to get people to contact you and then turn them away with that annoying BEEP...BEEP...BEEP.

The same applies to letting an answering machine or answering service take all of your calls with the plan on returning the call. There's no replacement for a live person that knows your practice, that can answer the phone, answer questions, and schedule appointments.

The SEO Article in USA Today Today

2006-06-16T09:56:00.000-07:00

Extra, extra, read all about it! Google gives professional link-building the thumbs up in a USA Today exclusive...

In a feature article for their Technology Section titled: Website Designers Want Searches to Work for Free USA Today quotes Matt Cutts, a prominant Google engineer, who tells the paper "It's the same thing any small business would do to get started... You would drop fliers all over town. Online it's the same thing. Trying to get links is letting people know about you and what you're doing".

The article goes on to explain that there are good and bad ways to obtain links, which is why it is so important to hire a professional.

Below are some other interesting snippets from the piece:

"Simply creating a website for your company isn't enough anymore. The blogging revolution — some 75,000 new blogs are created every day, according to blog directory Technorati — and the popularity of Internet search — Americans conducted 6.6 billion searches online in April — gives firms many more avenues for exposure."

"Search engines have replaced the Yellow Pages for Web-savvy consumers looking for merchants, restaurants or services. Tales abound of entrepreneurs whose businesses exploded after consumers started finding them in Google, either with a paid ad or in a highly coveted spot atop the free rankings."

"You should be adding content every day, because your site is a growing, living, breathing thing."

- Click here to read the full article -

More Open House Photos

2006-04-11T08:05:00.000-07:00

Open House Photos

2006-04-10T13:42:00.000-07:00

Here are some of the Open House photos:

Page 1 Open House

2006-04-06T19:37:00.000-07:00

We had an incredible party last Friday night. The team put together a putt putt course beyond belief. I will try to have photos posted online for all to see.

Lots of fun. Good friends, great food and ... putt putt....

It's going to be hard to top.

Network Affiliates Legal Convention

2006-03-02T12:21:00.000-08:00

I will be attending and speaking at the Network Affiliates Legal Convention tomorrow in Las Vegas. I will speak about the importance of original content and links. I will show examples of blogs and e-PR, etc.

I also plan to speak about how the popularity of social networking may impact search in the years to come.

LVI Gala

2006-02-06T05:59:00.000-08:00

Late last week, two representatives from Page 1 (Bill Fukui and Dan Goldstein) attended the 2006 Gala for the Las Vegas Institute for Advanced Dental Studies. It was a lot of fun. One of the highlights was that a number of Olympic Gold Medal winners spoke to the attendees. Dan Goldstein even had the honor of introducing 1996 Decathalon winner Dan O'Brien.

Almost every one of the speakers had to overcome major obstacles to achieve their success. It is not unlike what each of us has to do in everyday life, although it did seem like they had bigger obstacles and extremely ambitious goals. If they can do it with their obstacles and their goals, we certainly can make every effort to overcome our obstacles and achieve our goals.

We met a number of our cosmetic dentistry clients including Josh Bernstein from Piedmont in the San Francisco area, Mark Birnbach from Boulder Colorado, Joel Smith of Beaumont Texas, and Roger Roubal of Omaha, Nebraska.

We also got to show off a number of our cosmetic dentistry websites including: Bill Swearingen in Sacramento, Tom O'Neil in Fort Lauderdale and Daniel Deutsch in Washington D.C. to name a few

New Page 1 Employees

2006-01-30T09:00:00.000-08:00

It seems that no matter what we do, we are almost always adding new staff to the team. Today, we have two new employees starting. Robin, is our new web designer. She will be replacing DanS who is leaving (sadly for all of us) to take a job in Indianapolis. We will miss him, but look forward to working with Robin.

Debbie is joining our search engine optimization team. She is now the newest member of that team that also recently added Nathan. We have been continuing to make great strides with our search engine optimization results and look forward to continued improvement in the weeks and months to come with all this new talent.

We also recently added two new writers - Warren and Jenny. These two are both exceptional writers. This is a new area for Page 1 employees to concentrate on. However, as we have seen the importance of content continue to grow, we decided that it was time to create our own website content development department and stop relying exclusively on freelance writers. We still use lots of freelance writers, but now we have much greater capabilities in-house.

Interesting Q & A Program About Lasik

2006-01-28T09:54:00.000-08:00

I caught this highly informational program on ResearchChannel.org about Ophthalmology. Many of our ophthalmology internet marketing clients use video on their sites. A Q&A session like this on tape would be very attractive to the average Lasik candidate today where they know that the surgery exists, but they have many questions and concerns about the surgery.

The program on ResearchChannel.org discussed Lasik, PRK, Cataract Surgery, and Intraocular Lenses such as Crystalens or the ReSTOR lens. Dr. Manche explained the differences between nearsightedness, farsightedness, astigmatism, and presbyopia. He discussed the current studies regarding the long term results of laser vision correction. Check out this video. If you're an ophthalmologist, and you conduct a regular lasik seminar, consider recording a question and answer section on video, or even just audio, and put that media on your website.