Santa Cruz-Watsonville, CA

Santa Cruz-Watsonville Metro Area industry wages have increased by 13.8% percent since 2001

2007-03-19T01:45:00.000-07:00

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From the second quarter of 2001 to the second quarter of 2006, industry wages have increased in the Santa Cruz-Watsonville Metro Area by a total of 13.8%. This is less than the growth in average industry wages for California and less than the growth in average wages for the US.

About: These facts are part of the eCanned.com Industry Analysis Series.

Datasource: U.S. Department of Labor. Bureau of Labor Statistics. Quarterly Census of Employment and Wages (QCEW). Private Sector Employment Only.

Santa Cruz-Watsonville Metro Area Industry Wages Lag Behind California, and Wages Lag Behind the United States Industry Wages

2007-02-27T22:53:00.001-08:00

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The average total wages in all industries in Santa Cruz-Watsonville, CA can be described as relatively high when analyzed with other Metro Areas in the United States. The overall wages are 12.6 percent lower than the with an state average of $45,358. The average industry wage was less than the national industry average of $40,259.

About: These facts are part of the eCanned.com Industry Analysis Series.

Datasource: U.S. Department of Labor. Bureau of Labor Statistics. Quarterly Census of Employment and Wages (QCEW). Private Sector Employment Only.

Santa Cruz-Watsonville Five-Year Industry Employment Change

2007-02-11T14:24:00.001-08:00

The Santa Cruz-Watsonville Metro Area: Five-Year Percentage Decline in Employment

The Support activities for crop production industry has lost the largest amount of employment in terms of percentage, losing 85.1 percent of the jobs from the 2nd quarter of 2001 to 2nd quarter of 2006. The losses of the area have declined faster than the industry has experienced in the State of California, where the industry sector experienced a gain of 1.4 percent. The losses in the Support activities for crop production industry in Santa Cruz-Watsonville outpaced the US in terms of percent of decline of industry employment. The US lost 1.4 percent in terms of employees in the Support activities for crop production industry.

Top 5 Industries
1. Support activities for crop production (85.1 percent decline)
2. Data processing and related services (82.5 percent decline)
3. Semiconductor and electronic component mfg. (80.8 percent decline)
4. Local messengers and local delivery (73 percent decline)
5. Special food services (72.6 percent decline)

The Santa Cruz-Watsonville Metro Area: Five-Year Percentage Growth in Employment

The Medical equipment and supplies manufacturing industry has seen the largest percentage job growth, expanding by 462.5 percent from the 2001 (Q2) to the 2006 (Q2). This industry in Santa Cruz-Watsonville has grow faster than the growth seen in the industry for California, where this industry saw a loss of 6.8 percent. The Medical equipment and supplies manufacturing industry in Santa Cruz-Watsonville outpaced the national average, which felt a lost 1.7 percent.

Top 5 Industries
1. Medical equipment and supplies manufacturing (462.5 percent gain)
2. Office administrative services (448.8 percent gain)
3. Independent artists, writers, and performers (326.2 percent gain)
4. Warehousing and storage (226.7 percent gain)
5. Other financial investment activities (200.5 percent gain)

The total number of jobs has decreased by 8.1 percent since the 2nd Quarter figures of 2001. This change is greater than growth in the State of California, which experienced a gain of 2.8 percent since 2001 ( 2nd Quarter). The losses the area experienced were greater than than the gain experienced overall in the US of 2.6 percent.

Total Five-Year Employment Growth in the Santa Cruz-Watsonville Metro Area

From the industries (4-digit NAICS) in the area, the Private households industry has brought the most jobs with a total of 559 jobs added during the time period. These new jobs in the Private households industry makes up 7.7 percent of the total growth in Santa Cruz-Watsonville.

Top 5 Industries
1. Private households (559 new jobs)
2. Office administrative services (549 new jobs)
3. Building foundation and exterior contractors (436 new jobs)
4. Offices of physicians (427 new jobs)
5. Warehousing and storage (377 new jobs)

Total Five-Year Employment Decline in the Santa Cruz-Watsonville Metro Area

Given the industries in the area, the Semiconductor and electronic component mfg. industry has lost the most employment with a total loss of 1,154 jobs in that time period. The declines in the Semiconductor and electronic component mfg. industry make up 8.1 percent of the employment lost during the period in Santa Cruz-Watsonville, CA.

Top 5 Industries
1. Semiconductor and electronic component mfg. (1,154 jobs lost)
2. Computer systems design and related services (1,084 jobs lost)
3. Support activities for crop production (815 jobs lost)
4. Employment services (791 jobs lost)
5. Fruit and tree nut farming (599 jobs lost)

In the Santa Cruz-Watsonville, CA metro area, the aggregate employment for all industry sectors has decreased by 7,216 total jobs between the 2nd Quarter of 2001 and 2nd Quarter of 2006.

Out of the 152 industry sectors (4-digit NAICS) with employment figures reported by the BLS in each quarter, 87 accounted an for increase in employment during the period and 65 industries reported employment loss in the period.

Santa Cruz-Watsonville One-Year Industry Employment Change

2007-01-24T17:27:00.000-08:00

The Santa Cruz-Watsonville Metro Area: One-Year Percentage Decline in Employment

The Support activities for crop production industry has lost the largest amount of employment in terms of percentage, losing 47.9 percent of the jobs from the 2nd quarter of 2005 to 2nd quarter of 2006. The losses of the area have declined faster than the industry has seen in the California, where the it saw a loss of 2.9 percent. The losses in the Support activities for crop production industry in Santa Cruz-Watsonville outpaced the United States industry losses overall. During this period, the United States lost 1.5 percent in terms of employment in the Support activities for crop production industry.

Top 5 Industries
1. Support activities for crop production (47.9 percent decline)
2. Promoters of performing arts and sports (46.5 percent decline)
3. Highway, street, and bridge construction (44.6 percent decline)
4. Other animal production (37.9 percent decline)
5. Electronic instrument manufacturing (35.3 percent decline)

Total industry employment has decreased by 0.1 percent from 2005 (2nd Quarter). These figures are greater than percent in California, which saw a gain of 2.1 percent since the 2nd Quarter of 2005. The losses in the area were greater than than the gain experienced overall in the US of 2 percent.

The Santa Cruz-Watsonville Metro Area: One-Year Percentage Growth in Employment

The Office administrative services industry has gone through the largest job growth by percent, increasing by 187.3 percent from the 2nd quarter of 2005 to the 2nd quarter of 2006. This industry sector in Santa Cruz-Watsonville has increased employment faster than the overall industry growth seen in the State of California, where the industry took a gain of 6.8 percent. The Office administrative services industry in Santa Cruz-Watsonville outpaced the US in terms of percent growth of industry employment. During this period, the US gained 5.7 percent of the employment in this industry.

Top 5 Industries
1. Office administrative services (187.3 percent gain)
2. Unclassified (155.6 percent gain)
3. Other financial investment activities (90.2 percent gain)
4. Home health care services (85.0 percent gain)
5. Warehousing and storage (84.0 percent gain)

Total One-Year Employment Growth in the Santa Cruz-Watsonville Metro Area

The Office administrative services industry has accounted the most employment growth with a total of 438 employees finding new jobs in the industry. The employment growth in the Office administrative services industry makes up 9.1 percent of the growth in Santa Cruz-Watsonville.

Top 5 Industries
1. Office administrative services (438 new jobs)
2. Building foundation and exterior contractors (413 new jobs)
3. Offices of physicians (358 new jobs)
4. Grocery stores (317 new jobs)
5. Warehousing and storage (248 new jobs)

Given the 162 industries (4-digit NAICS) with sufficient data reported by the Bureau of Labor Statistics (BLS) in each quarter, 75 described an expansion of jobs throughout the time period, while 84 industries reported employment loss in the period.

In the Santa Cruz-Watsonville, CA metro area, the entire sum of jobs in all of the industries has decreased by 63 jobs between mid-2005 and mid-2006.

Total One-Year Employment Decline in the Santa Cruz-Watsonville Metro Area

From of the area's 4-digit NAICS industries, the Fruit and tree nut farming industry experienced most substantial job loss, losing 1,856 jobs. The declines in the Fruit and tree nut farming industry make up 38.3 percent of the jobs lost during the period in Santa Cruz-Watsonville, CA.

Top 5 Industries
1. Fruit and tree nut farming (1,856 jobs lost)
2. Highway, street, and bridge construction (339 jobs lost)
3. Fruit and vegetable preserving and specialty (242 jobs lost)
4. Electronic instrument manufacturing (197 jobs lost)
5. Semiconductor and electronic component mfg. (143 jobs lost)

About: This report is part 1 of 6 in the eCanned.com Industry Analysis Series.

Datasource: U.S. Department of Labor. Bureau of Labor Statistics. Quarterly Census of Employment and Wages (QCEW). Private Sector Employment Only.

Income and Poverty in Santa Cruz-Watsonville, CA

2007-01-11T18:19:00.000-08:00

While the median household income saw a growth from 2000 to 2005 in the Santa Cruz-Watsonville, CA metro area, the Race/Ethnicity category that felt the biggest growth in median income was the Race/Ethnicity category. This group experienced an of . percent since the year 2000. The population group was least impacted by the household income growth in Santa Cruz-Watsonville, seeing a . percent in median income, since the values reporting the 2000 Decennial Census.

When put side-by-side with other Metros throughout the United States, the Santa Cruz-Watsonville metro area can be considered to have a medium-high rate of poverty among its population, accounting a rate of 14.3 percent of the population with family incomes below the 1999 poverty level. The Hispanic race/ethnicity demographic group, represents the largest rate of poverty with 21.3 percent of the people in 2000 living in poverty. The population that is aged 5 years are experiencing most percent people in poverty in Santa Cruz-Watsonville, accounting 19 percent of this demographic group living with incomes under poverty.

The poverty rate in the Santa Cruz-Watsonville, CA Metro has declined by 2.5 percent since the amount published in 2000, moving from 14.3 percent to 11.8 percent.

The median household income in the area has increased from the 2000 values (inflation adjusted). The median income has increased to $58,640, which amounts to a 7.4 percent growth. The Santa Cruz-Watsonville, CA MSA, in terms of percentage of growth, ranks 11 of 28 metro area in percent of growth for income levels in the State of California. Santa Cruz-Watsonville ranks 11 of 28 metro area when comparing the growth in median income in the US.

It was reported in 2000 that the Asian headed households had median household incomes of $50,076. This median is 8.3 percent less than the reported median household income for all households in the area. The American Indian and Alaska Native households in Santa Cruz-Watsonville had a median household income level of $42,661, this median was 21.9 percent less than the median income level in this area. In Santa Cruz-Watsonville, CA White headed households reported a median household income (2005 Dollars) of $58,078 according to the Decennial Census of 2000, which was 6.3 percent greater than the median income in 2000. Black or African American headed households had a median household income that was 16 percent less than the all population median published in the 2000 Census, with a median of $45,886. Hispanic households in Santa Cruz-Watsonville, CA recorded a median income of $42,603, which is 22 percent less than reported value of the areas total household median income for all households.

When compared to other Metro Areas throughout the United States, the Santa Cruz-Watsonville metro area reported a relatively high median income for all households of $54,612 (Adjusted to 2005 Dollars). This figure is 1.7 percent lower than the median in California of $55,567 and the median is 10 percent higher than the median for the rest of the nation, which is a reported $49,133.

Datasource: U.S. Bureau of the Census. 2000 Decennial Census. 2005 American Community Survey.

Higher Education in the Santa Cruz-Watsonville, CA Metro Area

2006-12-19T22:26:00.000-08:00

Between 2000 and 2005, the percent of the male population that can be understood as highly educated has increased by 6.4 percent. By 2005, 37.4 percent of the total male population, in the area, has obtained at least a Bachelors Degree. From 2000 to 2005, the percent of women with a Bachelors or Higher has increased by a total of 11.6 percent. By 2005, a total of 39.2 percent of the total female population achieved this high level of education.

From the year 2000, the Santa Cruz-Watsonville metro area has increased in the percent of the population that is over the age of 25 with a BA or Higher. This population cohort has grown by 8.8 percent to a total of 38.2 percent in 2005, as reported by the American Community Survey. The proportion of the 2005 population having received at least a BA is greater than the State of California percent of 29.6 and greater than the average US percent of 27.2.

Santa Cruz-Watsonville, CA Metro Area has a very highly-educated working age population, with 38.2 percent of the population (+25) having received a BA or higher, as reported in American Community Survey of 2005. The Santa Cruz-Watsonville MSA counted a higher percent of individuals with higher educations than the State of California's proportion of 29.6 percent and a higher percent than the national average of 27.2 percent.

In the Santa Cruz-Watsonville, CA Metro Area according to the American Community Survey of 2005, 40 percent of the White Alone, . percent of Black or African American, 41.4 percent of the Asian alone and 14.6 percent of the Hispanic or Latino population, over the age 25, has achieved a Bachelors Degree or Higher.

According to the 2005 American Community Survey in the Santa Cruz-Watsonville, CA Metro Area, many men in the area have reached the Bachelors Degree or Higher category, with 37.4 percent receiving this level of education. The women in the Santa Cruz-Watsonville metro area have achieved a greater level of higher education (Bachelors or Higher) than the men in the area: 37.4 percent (Men) versus 39.2 percent (Women). The most common level of education for women in the area is Bachelors Degree or Higher category, with 39.2 percent of the areas female population attaining this level of education.

Datasource: U.S. Bureau of the Census. 2005 American Community Survey.

Demographic Profile for Santa Cruz-Watsonville, CA

2006-12-03T05:45:00.000-08:00

In terms of total land area, the Santa Cruz-Watsonville metro area spans a total area of 445 square miles. The land areas has a high density of 561 persons per square mile. Other metro areas with similar densities in the US include: -- more densely populated -- Barnstable Town (573 per sq. mile ), Atlanta-Sandy Springs-Marietta (587 per sq. mile ), Racine (588 per sq. mile ), -- less densely populated -- Orlando (554 per sq. mile ), Seattle-Tacoma-Bellevue (543 per sq. mile ), Allentown-Bethlehem-Easton (542 per sq. mile ).

The Santa Cruz-Watsonville metropolitan statistical area (MSA) has a population that is made up of 64.7 percent White, 0.9 percent African American, 3.8 percent Asian, and 27.8 percent Hispanic. The area population base can be described as having a high level of diversity in terms of race and ethnicity, with 32.5 percent of minorities in the 2005 population base. This is less than the State of California percent of 53.4. Since 2000, Santa Cruz-Watsonville has increased the percent of minority population when 31.3 percent of the total population were minorities.

The Santa Cruz-Watsonville metro area had a population that was estimated at 249,666 in the year 2005. The population has decreased, since its 2000 population of 255,809. The decline signifies a decrease of -2.4 percent. Santa Cruz-Watsonville ranks 26 of 26 MSAs by growth in total population in California and the metro area ranks 355 of 361 metro areas when analyzing total MSA population change across the nation.

Since 2000, a very high amount of people have migrated into the Santa Cruz-Watsonville metro area, with 7,935 people migrating in internationally. The migration from outside the US into Santa Cruz-Watsonville totals 0.6 percent of immigration into the State of California. This percent of immigration can be considered very high when analyzed against the base population in the year 2005 and compared to other metro areas across the US.

Datasource: Population Estimates Program, U.S. Bureau of the Census.

Housing Report for Santa Cruz-Watsonville

2006-11-11T16:34:00.000-08:00

Looking across the State of California, Santa Cruz-Watsonville is positioned 25 of the 26 metro areas in terms of percentage growth in new housing structures. The metropolitan statistical area (msa) ranks 300 of 361, when comparing the change in housing structures in other metropolitan areas throughout the nation.

Santa Cruz-Watsonville had an owner-occupied dwelling median in 2005 of $694,100, published by the American Community Survey. This value is greater than the overall California 2005 median home value of $477,700 and greater than median home value of $167,500 across the nation during that year.

In Santa Cruz-Watsonville, the real estate market was made up of 101,686 housing structures in 2005. The metro area has seen a medium level of growth in the number housing units, adding all together 2,368 residential structures since 2001, a change of 2.4 percent.

Santa Cruz-Watsonville may be described as having an extremely high proportion of high-valued homes. For the year 2005, the American Community Survey counted that 75.4 percent of the areas residential property was valued over $500k.

According to the data, there is a limited amount affordable residential real estate in Santa Cruz-Watsonville, California. In 2005, only 5.8 percent of housing was valued under $125k.

Data Source: U.S. Census Bureau

Employment Report for Santa Cruz, California -- Annual 2005 Industry Summary

2006-11-05T02:50:00.000-08:00

Management of companies and enterprises has the largest businesses in Santa Cruz MSA, with the industry averaging 56 employees per business. This is greater than the industry's national average of 40 and greater than the State of California typical size of 54 for the Management of companies and enterprises industry.

The Santa Cruz-Watsonville is the Metropolitain Area that is ranked 185 of 363 throughout the US according to the relatively size of the employment base in the year 2005. This ranking has slipped behind between the years 2001 and 2005. In 2001, the Metropolitan Area was ranked 172 of 363 Counties.

Construction has grown in employment, since the year 2001, more than any other industry in Santa Cruz, increasing by 20.3 percent. This is greater than the rate of industry employment change in the United States of 7.3 percent. The State of California underwent a employment change in the industry of 16.4 percent, from 2001 to 2005.

In Santa Cruz, Arts, entertainment, and recreation, Other services, except public administration and Management of companies and enterprises industries, in terms of United States location quotient, are the most dominant in the region. The Arts, entertainment, and recreation sector has a United State LQ of 1.4. In other words, the percent of total jobs in the Arts, entertainment, and recreation industry is 1.4 times more than the average percent in the United States, revealing signs that Santa Cruz may specialize, or be an exporter of Arts,

The Agriculture, forestry, fishing and hunting sector has decreased the most in local industry presence in the Santa Cruz Metro Area, from the year 2001 to 2005, accounting for 9.4 percent of total jobs in the year 2001 to 0 percent of total employment in the year 2005.

In Santa Cruz, Retail Trade, Health care and social assistance, and the Accommodation and food services industries are the largest employment industries. The Retail Trade provides the most jobs and contributes 16.5 percent of the total MSA employment. This totals 13,119 people employed. The Health care and social assistance and Accommodation and food services sectors account for 12.5 and 11.3 percent of the total jobs, respectively.

A top paying industry in Santa Cruz is the management of companies and enterprises industry with wages that annually pay $101,905. In the Metropolitan Area since the year 2001, the annual average wages in the industry have grown by 31.7 percent or $24,547. The State of California has a similar employment climate in the management of companies and enterprises industry, ranking near the top of sectors by 2004 industry pay.

Datasource: U.S. Department of Labor. Bureau of Labor Statistics. Quarterly Census of Employment and Wages (QCEW).