tag:blogger.com,1999:blog-36466698.post-1161633472059277632006-10-23T12:57:00.000-07:002006-10-23T21:23:03.210-07:00Increasing the use of online products:<br /><br />Infotodayblog.com<br />Newsbank:<br />Peter Simon<br />Focused on proven ways to increase use online databases<br />http://newsbank.com/productuse/index.cfm?content=253<br /><br />Dedicated resource page and provides links to it.<br />Organize rather than a-z<br />Brief description<br />Rather than using vendor pithy catch phrase<br />Watch linking<br />Use language that patrons will understand<br />“click here to search on …”<br /><br />leslie williams (get paper)<br />“making libraries an online destination<br />problem:<br />associate libraries w/books not online services<br /><br />librarians are not generally thought of as an online information source<br /><br />“database’ not often understood as a way to get journals online<br /><br />“multiple finding points”<br />“pathfinders”<br /><br />Hennepin county library – good at promoting online resources<br />Subject Guides (an “about.com” type of expert subject specialist)<br />Portland library in Maine<br /><br />Bigger challenge:<br />How do you reach beyond core audiences<br />Community partners<br /> Chamber of commerce<br /> Hospitals<br /> Schools<br /> City Government<br />(do they link to your library sources?)<br /><br />Consortia and systems<br /> State or regional<br /><br />Indiana state libraries<br /><a href="http://www.Inspire.net">http://www.Inspire.net</a><br />Easier Access<br /><br />IP address verification<br /><br />State ID or driver’s license<br /><br />Login w/personalize pass word<br /><br />Connecticut’s<br /><a href="http://www.Iconn.org">http://www.Iconn.org</a><br /><br />Iconn market survey<br />Found not must knowledge of product<br /><br />Better <br />Emphasize offerings wth the most widespread appeal<br />For communications to targeted audiences, identify the offerings that appeal to various subgroups (small business owners etc.)<br /><br /><br />Usage growing.<br /><br />Vendors<br />Have marketing experience, budget<br />Most are uncomfortable targeting end users;may fear conflict of interest<br />Vendors need to hear from us.<br /><br />We need to stop marketing as if we were running for student body president.<br />Bookmarks and stickers just won’t cut it.<br /><br />Thompson gale<a href="http://www.accessmylibrary.com/"><br />http://www.Accessmylibrary.com</a><br />idea is to become more accessible to google<br /><br />Tues Aug 29 Wall Street Journal<br /><br />Power of adverstising<br />Can library online services become the bottled water of tomorrow?<br />Is now tapwater<br />Free but nobody thinks it is very good.<br /><br /><br />Tacoma Public library<br /><br />Used Webfeat for “OneSearch@TPL”<br /><br />Emails to patrons<br />Branding<br />All staff training<br />Homepage spotlight<br /><br />Prior was a-z list<br /><br />Catalog results in database results.<br />Also look at Omaha public library<br /><br />PA – jeffw@pitt.edu jeff Wisniewski<br />Univ. of Pit<br /><br />“frozen” PC - Is there a mac in the house?”<br /><br />Best way – implement some sort of federated search<br /><br />Also WebFeat<br />Branded as Zoom<br />Not speedy<br />Look at links through to full records # of searches don’t really help.<br />Faculty appreciate a-z list more experienced<br />In their field<br />Do as much cross ref as possible<br />Lessons:<br />Make it obvious<br />Make it easy<br />Make it ubiquitous<br />Our users don’t want to do Boolean searching = maybe we should move on.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/36466698-116163347205927763?l=internetlibrarian2006.blogspot.com' alt='' /></div>tricianoreply@blogger.com0