What we're reading

tag:blogger.com,1999:blog-3580069.post-1162800748779645912006-11-06T00:12:00.000-08:002008-02-11T11:09:21.673-08:00What we're readingThere are some pretty fantastic resources on the web for people who use Google Analytics, and those interested in learning more. We want to mention a few blogs on web analytics generally and on Google Analytics that we've been reading. We highly recommend these to all of you who use data to back up your online decisions. <a href="http://www.roirevolution.com/blog/">ROI Revolution Blog</a> ROI Revolution is a <a href="http://www.google.com/analytics/support_partner_provided.html">Google Analytics Authorized Consultant</a> (GAAC). This frequently updated blog contains interviews with web analytics experts, as well as Google Analytics tips and in-depth explanations of reports with screenshots. Great reading. Take a look at these two recent posts: <a href="http://www.roirevolution.com/blog/2006/09/start_at_the_beginning_making_sense_of_the_google_1.html">Start at the Beginning: Making Sense of the Google Analytics Toolbox </a>by Meredith Smith <a href="http://www.roirevolution.com/blog/2006/11/understanding_google_analytics_data_over_time_repo.html">Understanding Google Analytics' Data Over Time Report</a> by Michael Harrison <a href="http://www.ga-experts.co.uk/blog/">GA Experts Blog</a> A European GAAC affiliated with <a title="Omega Digital Media" href="http://www.omegadm.co.uk/">Omega Digital Media</a> and a very informative Google Analytics-focused blog addressing practical questions and offering some pretty ingenious solutions. Learn about a new filter called "Override Bid Term Filter" that will show you the actual search keywords that brought a visitor to your site, not just the keyword that you bid on in your PPC account, in the recent post <a href="http://www.ga-experts.co.uk/blog/2006/11/how-to-get-detailed-ppc-keyword-data-from-google-analytics/">How to Get Detailed PPC Keyword Data from Google Analytics</a><a href="http://www.ga-experts.co.uk/blog/2006/11/how-to-get-detailed-ppc-keyword-data.htm"></a><a href="http://www.ga-experts.co.uk/blog/2006/11/how-to-get-detailed-ppc-keyword-data.htm"></a> <a href="http://cutroni.com/blog/">This Just In</a> Written by Justin Cutroni who works at <a href="http://epikone.com/">EpikOne</a>, a one-stop, do-it-all GAAC on the east coast, which has its own informative <a href="http://epikone.blogspot.com/">blog</a>. Justin posts helpful, troubleshooting articles that help clarify Google Analytics and make it even more understandable, useful, and accessible. Check out Justin's recent posts: <a href="http://cutroni.com/blog/2006/10/12/google-analytics-how-to-tell-when-something-is-wrong/">Google Analytics: How to Tell When Something is Wrong</a> <a href="http://cutroni.com/blog/2006/09/26/google-analytics-configuration-mistake-3-third-party-domains/" rel="bookmark">Google Analytics Configuration Mistake #3: Third Party Domains</a> <a href="http://www.kaushik.net/avinash/">Occam's Razor</a> Written by Avinash Kaushik, head of web research and analytics at Intuit, and a vocal and visible analytics practitioner, advocate, and thought leader. Every web analyst, marketer, webmaster, IT specialist, and executive should read his recent post: <a href="http://www.kaushik.net/avinash/2006/10/seven-steps-to-creating-a-data-driven-decision-making-culture.html" rel="bookmark" title="Permanent Link: Seven Steps to Creating a Data Driven Decision Making Culture.">Seven Steps to Creating a Data Driven Decision Making Culture</a><a href="http://www.kaushik.net/avinash/2006/10/seven-steps-to-creating-a-data-driven-decision-making-culture.html" rel="bookmark" title="Permanent Link: Seven Steps to Creating a Data Driven Decision Making Culture."></a> Posted by Jeff Gillis, Google Analytics Team<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3580069-116280074877964591?l=analytics.blogspot.com' alt='' /></div>Jeff Gillisnoreply@blogger.com0