E-Commerce, E-Marketing Guide

Effectiveness of branding promotional bags

2009-07-16T19:09:00.012-07:00

Promotional bags are an effective way of building brand awareness and a useful way to attract new customers and rewarding loyal ones.

Promotional bags are an extremely effective means of advertising for any company, primarily used to reward loyal customers or to make an impression on prospective customers at events. Some of the most popular types of promotional bags are: business bags, laptop bags, promotional backpacks, sports bags, travel bags, tote
ags and cooler bags.

Anyone considering the use of promotional bags in their next marketing campaign should look into the added benefits of branding. Personalising promotional bags will make them stand out from the crowd, which is fundamental if the promotion's objective is to raise brand awareness.

In many ways, the choice of branding is just as important as the choice of bag. All promotional bags provide excellent overprinting opportunities with several low cost branding options available.

Screen printing offers the best value for adding a one- or two-colour logo to promotional bags, whereas transfer print is slightly more expensive but ideal for logos needing a four-colour print process. The low cost option in relation to perceived value is embroidering, which can accommodate six colours in any design.

Branding on leather promotional bags should ideally be subtle in line with the quality and intended use of the product. Options include foil blocking or blind embossing. In addition promotional bags can be further customised by the addition of metal and rubber badges or stitched-in labels.

With their combination of practicality, style, superior quality and cutting edge design, branded promotional bags are a perfect way for a company to demonstrate its commitment to excellence.

About the Author praveen samra

4 Killer Action Tips To Make Money Real Fast Online

2009-07-16T19:09:00.011-07:00

If you need funds fast, the good news is there are several suggestions on how to make money fast. Of course you don't want to do anything illegal but there are plenty of perfectly legal ways to generate cash fast.

Tip 1: Buy Resell Rights

One of the easiest ways to get a product that will be the answer to how to make money fast is to purchase the resell rights to a successful product and start selling it on your own through your site. If you do a good job choosing the project, you can begin earning money almost right a
ay.

Tip 2: Spring Cleaning on EBay

Another idea for how to make money fast is by going through your home and doing some spring cleaning then selling a lot of your great items on Ebay. You can set auctions to end between 3 to 10 days and at the end of the time you'll end up with some cash.

Tip 3: Offer Services

You can also set up a web site and begin selling a wide variety of services depending on your skills. You'll be surprised at the need for bloggers, writers, proofreading, accounting, and other option. You could even be a consultant for businesses. You could create a membership site or even a newsletter.

Tip 4: Take Surveys

There are a wide variety of sites that will pay you money just to take surveys, especially if you're in a highly desirable demographic. While you won't get paid a lot, any extra income stream can be well worth it in terms of how to make money fast.

Fabian Tan is a well-known Internet Marketing expert and the author of the popular 45-page Report:

"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"

Head over to http://www.MurderYourJob.com to get your FREE copy now!

Also, quickly download his FREE "Explosive Traffic System" report that shows you how to generate 10,000+ visitors per month at no cost! => http://www.ExplosiveTrafficSystem.com

4 Tips On How To Earn Passive Income Online

2009-07-16T19:09:00.009-07:00

There are many ways on how you can earn passive income online. This article will share 4 proven methods.

Sign up with Affiliate Marketing Programs
This form of passive income is generated through setting up a website to presell a merchant product or services. But before you do that, you have to register as one of the merchant online affiliate and get your personal ID. The ID is for sales tracking and commission pay out purposes. When you are searching for affiliate to partner with, look for one that offers large commission a
d preferably on a continual basis. It is better if the affiliate program has a multiple tier commission program.

Create and sell Information Products
If you have special knowledge on a certain field, you can create an information product and sell it online. For example, if you know to bake a low fat and tasty cake, you can write an ebook that explains 'How to" do that. People generally use the internet to look for information. If your ebook can solve their problem, they will buy from you. You write your ebook once but you'll get paid many times over.

Write software programs
If you know of a way to create a software program that will assist the user to do a task faster or easier, people will buy it from you. In the online world, people are looking for ways to automate business processes. If your software can to that, you will have a consistent passive income stream.

Run An Advertising Program On Your Web Site
This can be done if you have a high traffic web site. You can always sell text or banner advertising on your web pages and collect advertising fee from the advertiser. You can also ask for a shared commission scheme where you car paid every time someone clicks on the ads located on your web site. Your work is to set up the advertising program once and collect your earnings every month.

If you have bought more than 3 books on the subject on How To Earn Passive Income Online and still aren't getting the results you would like, maybe you realize there are some things you just cannot learn from reading a book! Like riding a bicycle...swimming... Internet marketing are always easier to learn with the guidance of a teacher or coach. Get access to Two Great Internet Marketing Coaches at http://www.easy-affiliate-marketing.info

Mailing Lists: Where The Money's At

2009-07-16T19:09:00.007-07:00

Picture this...

It's the middle of July in a bustling Metropolis. It's hot, but not the kind of heat that makes you sweat buckets. The kind of heat that forms an invisible adhesive layer over your entire body so that everything seams to stick to you.

SUDDENLY... The Big Advertising screen on one of the largest buildings in town *Bursts* into life! A picture of a cool refreshing berry-licious big gulp dances in mid air, promising to satisfy your every need! And there on the lonely street corner right below the screen sit
a seven eleven.

This, my friends is the power of the opt-in mailing list. It's like having a veritable endless bank account at your disposal. Any time you need a little cash, you pop up an advertisement and the orders come flooding in.

Sounds nice, doesn't it. But it doesn't have to be a fantasy. You have the ability to make this happen. You just need the knowledge. As they say, Knowledge is Power! Marketers need to stop looking to affiliate programs, Success promising software, and multi-level marketing for the answer to there income needs. You have the resources to be successful right in front of you, and guess what. Their FREE!

The first step in building an opt-in mailing list is to become a writer. That's right. What, did you think you could just ask people to sign up for your list for no apparent reason? People need a reason to join your list, they need to receive something in return. After all have you ever signed up for a list that said, "Sign up here FREE and I'll send you an advertisement every day!". Whooo Hoooo! Sign me up!

No, you need to offer them something they didn't have before. Information. A point of view. A complaint. Anything that sparks there interest. People enjoy hearing others opinions even if it's just someone ranting and raving. Just look at George Carlin, the comedian, he makes a good living complaining.

The best thing to do if your going to start a newsletter or e-zine as there known. Is to choose a topic that you are naturally enthused about. If you're a health nut, write a newsletter about healthy living and call it "Tofu and Power Bars". Or whatever gets you going.

By choosing a topic you already know about or enjoy you will give yourself a 2 fold advantage.

1. You will naturally put enthusiasm into you article which will make it a more enjoyable read.
2. You'll be able to offer an intelligent and informed view

There's nothing worse than listening to some half wit ramble on and on about a subject they know nothing about. Next you should look for products which are similar to your interest. In this case nutritional supplements or diet drinks. There are plenty of programs out there that will give you good commission to sell nutritional products. You just have to look.

After you've chosen a topic of interest and you've got some products to sell, you need to find a good newsletter management system. There are plenty of companies on the net that offer free newsletter management. Just go to your favorite search engine and type in "newsletter manager". Most free managers only allow so many subscribers, so once you start getting a serious following you may need to pay a minimal amount for a better manager.

Trust me, this is worth the small investment. When you have a big enough list you will be banking an income large enough to live off of. Start today by looking deciding upon a topic of interest and if you have time compare a few newsletter management systems.

"PRESS ON!"
Michael Bosse

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About the Author Author: Michael Bosse Email:mike_jb@zwallet.com URL: http://www.bizinsight.netfirms.com Resides in Carlsbad, California

The Myth of Persistence

2009-07-16T19:09:00.005-07:00

In most cities across the country, one sure sign of persistence is facing the daily commute. Prime time commuters are superstars at the art of persistence. Most don't have a choice, so they face the daily crush with steeled nerves and tight jawed commitment.

Most salespeople believe that they don't have a choice, either. Worse yet, they have been taught to believe that nothing takes the place of persistence. That the price of success is dogged and determined tenacity.

There is a fine line between being persistent and be
ng obnoxious. Perhaps the most misunderstood and underutilized secret to selling anything is to understand the critical role that timing plays in successful sales. You see, customers and prospects buy when they are ready to buy, not when salespeople need to make a sale. Not when they are worn down by pesky salespeople.

I'll bet that whenever you have made a successful sale, no matter what you sell, there are certain essential characteristics that your new customer had. Here they are:
ท A need for your product or service
ท An awareness of the need for it
ท A sense of urgency about obtaining it.

It was not your dogged determination to pursue them to the end of the earth to either (a) create a need, (b) make them aware of it or (c) create a sense of urgency that made them buy. In fact, I'll suggest this to you. If, after three attempts to secure an appointment with a prospect you are still getting the brush-off, find another prospect!

Invest your time with the right people. But you're probably asking this: "How do I make sure my non-responsive prospect doesn't buy from a competitor while I'm out talking with someone else?"

Good question. The truth is that the very prospect who scorned you will likely become a qualified prospect at some time in the future. That person may even be a highly qualified prospect right now. But not for you.

The secret is to develop tools that will allow your prospect to respond to you when they are ready, interested and motivated to do so. We call this Permission Based prospecting. A far cry from bothersome phone calls, staged drop-in visits and thinly veiled and contrived networking events, this process is proactive and positive.

How do you do this? Start with a good contact management software system. Then go ahead and develop a strategy of frequent yet unobtrusive ways to stay in touch with your key prospects. Worry more about qualitative, value laden contacts than a pure volume of bothersome phone calls.

Give some serious thought to providing your prospects valuable information they can use rather than simply trying to persuade them that they need to see you. Newsletters, postcards, reports, information of value, audio tapes, video tapes and other items that help them to do what they do even better are some great ways to stay in front of prospects in positive, productive and powerful ways.

The real secret is to give prospects a chance to respond to your varied offers. Be sure to include a fax-back form, 800 phone number, response card with pre-paid postage or even a return E-Mail address that will allow your prospects to respond to you when they see how you can help them solve problems or work through challenges they face on a daily basis.

This strategy will yield a more positive perception, enhanced receptivity and a greater sense of professional acceptance. It is also far more sophisticated; is less heavy-handed and far more likely to be successful than the traditional idea of believing that personal persistence really does pay off.
About the Author Bill Brooks is the only person in the world to hold the 4 highest designations for both speaking & consulting. He has spoken in over 400 industries to 2000 different clients. He is Americas leading authority on sales. You can visit his website at billbrooks.com.

Evaluating Your Event

2009-07-16T19:09:00.003-07:00

Evaluate Immediately! It is important to do your evaluation/assessment of the event while the details are fresh in your mind. Include anyone in the evaluation process that had a stake in the event. Stakeholders would include vendors, hired staff, volunteers and employers. You could host a debriefing session or a wrap up meeting to accomplish this task. Make this a pleasant experience. Include refreshments and lots of kudos (thank you's for a job well done). Prior to, or when the meeting begins, enlist a "scribe" to record
the comments and answers from the group. Ask yourself and them the following questions:

ท Did the event fulfill the goals and objectives set forth?

ท What worked? What didn't? What would you do differently? The same?

ท Did the event run smoothly and on schedule?

ท Which vendors/stakeholders should be hired/recruited again?

ท Were any items missing from the checklist that should be included in future events?

ท Did you generate favorable publicity for the event?

ท How was attendance? Were the attendance goals achieved?

ท Did you receive positive feedback from those who attended? Did you use formal (written, documented forms or one on one surveys) or informal (chatting in the restrooms, lines, seminars, etc.) methods of evaluation?

ท What could you do differently, better to reach your goals? To involve more people? To spread the word about the event?

ท Was the event worth doing? What were some of the benefits? Would you do it again?

Encourage alternative forms of feedback from those unable to attend, such as via e-mail, website and fax back forms. Once you have received feedback from the group, have the notes transcribed for distribution to all the stakeholders (clients). Be sure to include this in the event portfolio for future reference. Proper evaluating of the event will lead to even greater success in the future. In fact, it is important to evaluate all aspects of business from time to time. Otherwise, how and when would you know what needs to be improved? One final thought; make sure you get feedback from attendees. And here's a key question to ask, especially if it is an event that is open to the public: How did you hear about this event?

ฉ 2005 - Heidi Richards

About the Author

Heidi Richards is the author of The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is also the Founder & CEO of the Women's ECommerce Association, International www.WECAI.org (pronounced wee-kī) – an Internet organization that "Helps Women Do Business on the WEB." Basic Membership is FREE. Ms. Richards can be reached at Heidi@speakingwithspirit.com or heidi@wecai.org.

What An Advertising Legend Has To Say About The Direct-Response Vs. General Advertising Debate

2009-07-16T19:09:00.001-07:00

David Ogilvy speaks out...

Today I have a real treat for you. A video from a true advertising legend. But before we go there…let's cover some background information…

The term "Direct-Response Marketing" or "Direct Marketing" may only be 46 or so years old (when Lester Wunderman gave birth to it) but the actual application of Direct-Response methods have been in practice for hundreds of years.

In fact, according to Direct Marketing professionals Denny Hatch and Don Jackson, direc
marketing dates back to 1600 when garden catalogs were sold direct to the consumer.

During my years of consulting on marketing and advertising projects and writing copy for companies around the world I've had the direct-response vs. general marketing/advertising debate countless times.

What's the debate all about? Well, in summary it goes like this…

General advertising is what you see most of the time on the TV, in newspapers and magazines. They consist of amazingly creative advertisements that people often feel are "cool." They get your attention and are widely accepted as being what advertising is all about. I should also mention that most awards are for these kind of ads. The goal here it seems is to do something different and be more creative. Unfortunately, with general advertising you often have no idea how effective each ad or promotion is. You may know that a campaign helped to increase sales, but potential success will never reach a maximum because strict tracking and testing lacks.

On the other side of the coin is Direct-Response. This approach is to communicate directly with your prospect and get them to take action…whether that means having them read a report, contacting you for more information, coming to a seminar or buying your product. Direct-Response is measured to the penny. Variations of headlines, images, offers, guarantees and more are tested…calculating results is common practice and allows you to know which ad or promotion directly benefits your bottom line.

Many in general advertising stay away from direct-response. They know very little about it and don't want to. It's not creative enough or seems to 'foreign'.

It really is a whole other world.

You see with direct-response success isn't a matter of creativity, or design appeal or even how well you write and your grammar for that matter. Direct-Response success is measured in sales and profit. And your ad or promotions are tested and tracked…leading to the ad with the highest ROI becoming your control which you test other ads against.

This ensures you have the most profitable ad running…and reduces the amount of money you spend on advertising that may or may not be working at its best.

If you know anything about me, you'll know I'm a huge advocate of Direct-Response marketing. I love that fact that you can scientifically test and know what is working and what isn't.

Many companies have good intentions…but it's too bad so many still spend their hard earned cash on a guessing game…hoping their ads will pay off.

I don't know about you, but I prefer knowing what will work and then making adjustments to ensure it does.

Here's another reason I love direct-response. Because for a few hundred dollars you can know whether or not a product or service will work. You don't have to spend tens of thousands of dollars just to find out.

That's smart investing don't you think?

What I'm writing here definitely isn't new. Click the link below and watch what David Ogilvy, one of the fathers of Advertising, has to say about this debate.

David Ogilvy Video

To your success,

Michael Zipursky

About the Author

Michael Zipursky, President of Relagy Marketing and author of Profitable Relations, is a direct marketing and customer loyalty consultant and copywriter. He has been a trusted advisor to some of Asia's best known companies such as Panasonic, Dow Jones Japan, Financial Times Japan, Sumitomo, Nissha, and Omron. Michael has many years of experience leading international revenue-generating marketing, advertising, and communication initiatives, several of those in Asia. He is fluent in Japanese.

Content Creation Secrets For Infopreneurs

2009-07-15T20:09:00.003-07:00

The most important asset of your infopreneur business, the reason people would want to do business with you, is your content.

It doesn't matter

- what your infopreneur business is about

- or how pretty your packaging looks

- or that you administer it excellently

- or that you are the top expert in your area

- or that you have hundreds of pages on your website

The most important thing is the content you provide your audience. You'll be judged harshly by your readers, viewers and listeners. M
ny of them will come into contact with you for the first time, by accidentally stumbling across your website.

You must strive to overwhelm them with exceptionally good content. Doing this is the only trick in your bag to impress them, and then keep them happy, satisfied and wanting more.

In the infopreneur publishing world, "Content is King". If you provide content of a consistently superior quality, your business will be a success. But then you already knew this! What you are looking for as you read this article is useful information about becoming an infopreneur.

So, how do infopreneurs develop content? They do it in 3 ways - create it, syndicate it or buy content.

You can create it.

This is the simplest way, if you are capable of creating content quickly and easily. If you are a good writer, then you can write your own articles, special reports and course material. If you have a good speaking voice and access to recording equipment, you can easily come up with audio information products. And with slightly more complex apparatus, you can record video presentations, live events, seminars and coaching bootcamps - making a multimedia version of your information product.

You can syndicate it.

In case you are not able to come up with your own information products on a regular sustainable basis, you can always licence, rent or borrow content others have created.

Some content syndication services specifically create content for the purpose of licencing and syndicating them for others to use. This benefits the content creator by giving them access to a wider audience than they can reach on their own. And you, as an infopreneur, can benefit too by saving time and effort involved in coming up with fresh content by yourself.

You can buy it.

Content creation for hire, either exclusively for your use or as part of a private label content package is another option for those not able to create their own content.

You can get an expert involved in creating content for you, and then put that material to use in your information marketing efforts. This helps you leverage off the knowledge and effort of someone else, while using the valuable content generated in your business.

Which method you choose to use is based on many factors like your skills, time availability and budget for business development. But regardless of what you do, remember that the quality of content you present your audience is ultimately your responsibility - no one else's.

You and your business will be judged on the basis of the quality of content and information you provide. Make sure that impression is a good one - and use only high quality content.

Internet infopreneur Dr.Mani Sivasubramanian has helped hundreds of business owners build online information empires. He shares powerful tips, ideas and secrets about achieving success and building massive wealth from information products in his "Internet Infopreneur Tips" ezine. Register for free at - http://www.InfoProfitz.com - or send any email to infopre-tips@aweber.com

Succeed Online And Run A Profitable Online Business

2009-07-15T20:09:00.001-07:00

If you want to succeed online and run a profitable home business you will have to learn a few skills. You will have to consistently work on these skills each day and not look to quit in your first 6 months online.

Which ever business opportunity you decide to start you will have to learn something pretty quick; you will have to make the business opportunity work and not anyone else. Too often people fail to make money online because they aren't willing to work at there online business each day. The ones who succeed online are those
who are willing to consistently.

Having your own website is no guarantee that you will become successful but it will give you more options to succeed online. Having a website allows you to customize the look and feel of your home business. It will also allow you to build backlinks which is good for being found in search engines.

One thing in familiar with those that have succeeded online is they all have a large list. There is a saying in internet marketing that "the money is in the list" Set up an auto responder and then create capture pages which you will use to build your own list with. One email to this list can have you brining in thousands.

You have to make yourself stand out from the crowd, become different. There are thousands of business opportunity websites online and they can all look the same. It's your job to make your home business website unique from all the others. This is the same for your promotional strategies and advertising copy. Does a purple cow stand out from the pack?

When you look to begin an online business opportunity you will find you are not alone. There are a lot of great forums around with a vast amount of people who are willing to help and teach you everything there is to know about internet marketing.

To succeed online you will have to use this information and then put it into practice. It will then be up to you to keep working at your online business and before you know it you can stand up and say "I have succeeded online"

Jason Fulton is a successful internet marketer and home business mentor. He will teach you how to succeed online. Just visit his proven home business website for more information.

Keeping Constant Market Contact to Strengthen Your Brand

2009-07-15T20:08:00.009-07:00

Strengthening your product;s brand through continuous contact with your market

Continuity. Business continuity. Contact continuity.

If you look it up, continuity means constant chain of sequence. In marketing, it means continuous chain of your marketing campaign throughout the whole year.

It is all about continuity of your relationship with your clients and prospects. When you want your business to flourish, you need to create an environment of you delivering what you have
romised and getting your clients to purchase your product or avail of your service.

This is why you should always make it a point to continue with your marketing campaigns such as your flyer printing pieces and advertising posters. You just cannot stop them from circulating even if you have reached a point where you had enough leads to boost your business.

And even if the season's over for your kind of products, it does not hurt to still continue advertising so that when your time comes that your target clients need you you are already there at the top of their minds.

Think about how you will be able to create a marketing campaign that will help you to continue providing your services to your clients and new prospects. Your clients have already tried it so it would not be too hard for you to promote with a repeat purchase as your expected outcome. Making a follow through even when you are not needed can go a long way in creating a more stable and solid relationship with your clients.

Mind you, you might find out that only a few of your clients would actually act according to your message. A few might even be encouraged to buy from you again which will create returning profits for your business. And it may take off a few dollars from your company coffers, but continuity in your marketing campaign can go along way in making sure that you maintain your customer base.

If you have to, you can do it on a monthly basis. Always remember that if you do it consistently, it would definitely increase the flow of your return of investment. Especially if you have a product that needs to be advertised continuously. It would surely get you a significant increase in your profits.

The key here is to keep your contact with your target audience constantly. By doing so, you not only strengthen your position in your market, but most importantly, you solidify your brand and position in your clients' minds by having them rely on your for their needs.

Learn how to keep contant market contact with your clients through flyer printing and poster printing advertisements at http://www.printplace.com/printing/printing-flyers.aspx and http://www.printplace.com/printing/poster-printing.aspx

About the Author A writer...an observer...continuously fascinated with the developments in printing technologies which greatly help the advertising and marketing of small to medium businesses.

Legally Avoid Out of State Use Taxes

2009-07-15T20:08:00.007-07:00

Selling your products out of state? Not sure what you should be doing about sales and use tax? Read on entrepreneur.

Use tax for out of state sales

In recent years, most states have stepped up their attempts to require out-of-state retailers like EBay store operators and telemarketers to register for the purpose of collecting their use taxes.

The good news about use tax

Unless you have a "physical presence" in a state, you can legally avoid registering for and paying its use t
x.

A state's taxing power extends only as far as it borders. A state cannot force you to pay its taxes unless you do something in its borders. And for all you eBay sellers out there, simply selling merchandise to residents of a state does not qualify as having a "physical presence" in your customer's state.

Accounting lingo

The Supreme Court of the United States has ruled that you must engage in a minimal level of physical activity within a state in order to establish a connection. Making sales in a state, via internet or mail order is not enough activity to establish a connection.

What will make a connection?

You may be required to register for and pay use tax if you:

1. Maintain an office, store, or other business facility in the state.

2. One of your employees (or you) enters the state to take orders, perform services, or otherwise do business on your behalf.

3. Real property that you own or lease is located in the state.

4. Personal property that you own or lease is stored or used in the state on a more than occasional basis.

Basically if you limit your contact to mail, email, and telephone you shouldn't be required to register for, collect or pay a states use tax.

About the Author

Jacob Wren is editor of Small Business Assistance a resource site for entrepreneurs with tips on how to legally avoid sales and use tax and a whole lot more.

"Solo" 401(k) Plans Offer Big Tax Deductions: Tax-Deferred Investing to the Max

2009-07-15T20:08:00.005-07:00

Major changes to the tax laws now allow small business owners to establish 401(k) plans more easily than ever before, and benefit from bigger 401(k) plan deductions than they've ever seen.
These 401(k) plans have been dubbed "solo" 401(k) plans because of the new rules' popularity among single-owner businesses. Yet, it is possible to have more than one owner and maintain a "solo" 401(k) plan, as noted below.

To obtain the benefits for the 2003 tax year, however, you must act before December 31st. (For
ore about the types of investment services our investment affiliates offer, please visit http://www.marcjlane.com/decisiontree.htm) In contrast, SEP IRAs can be established at the same time your individual income tax return is filed (i.e., April 15 of the following tax year).

This report highlights some of the significant benefits of a solo 401(k) plan.

A solo 401(k) plan allows a small business owner and his or her family to defer and invest tax-deductible (pre-tax) retirement contributions at a fast rate. The importance of maximizing retirement plan contributions cannot be emphasized enough. Over time, compounding tax-deferred investing can significantly increase one's wealth. (For "A Case For Professional Money Management,"and more about this important aspect of growing wealth, please visit http://www.marcjlane.com/decisiontree.htm)

How you might benefit from a solo 401(k).

Eligibility. While a small business owner could establish a 401(k) plan under prior law, the administrative hassles might have discouraged you from doing so. Recent legislation makes establishing a 401(k) plan much more attractive for small business owners. Now, a business entity whose only eligible participants are business owners, partners, and/or spouses of owners or partners may establish a 401(k) plan easier and with greater deductions than ever before. Children, parents, and grandparents may also participate as long as they earn income from the business. (However, specific plan administrators may have their own guidelines or limitations regarding participants.) Nearly all forms of business entities and ownership are eligible for a Solo 401(k). Sole proprietors, partnerships, corporations (including S-corporations), LLCs, and LLPs may all establish Solo 401(k) plans.

The good news: As long as the eligible 401(k) participants are limited to those mentioned above ("eligible solo participants"), the solo 401(k) will not be subject to all the administrative, recordkeeping, and investment monitoring regulations that traditional 401(k) plans must follow. Full-time employees who are at least age 21 and have one year of service must be offered the opportunity to participate in any 401(k) plan. However, for these purposes, a part-time employee working less than 1,000 hours per year can be disregarded and will not affect the solo 401(k)'s legal compliance. It may be a good idea to set up a solo 401(k) now, even if you may add an employee who is not an eligible solo participant in future years. At that time the solo 401(k) plan can simply be suspended or terminated.

Key benefits. Under the new law, you may deduct up to $40,000 for each participant in a solo 401(k), as explained in more detail below. Even more appealing, if you and your spouse are actively involved in your business and have sufficient business earnings, you and he or she may be able to contribute - - and deduct - - up to $80,000 for retirement.

Another benefit under the new law is that you can reach the maximum deduction of $40,000 at a faster rate than ever before - - with as little as $112,000 of income in 2003. In contrast, at that income level, other retirement plans allow much lower contributions (e.g., a SIMPLE IRA would generally allow about a $11,360 deductible contribution, and a SEP IRA or Profit Sharing Plan would generally allow about a $28,000 deductible contribution. See the comparison chart below.)

If I have a side business, will a solo 401(k) benefit me, even if the business doesn't make much income?

Yes. In fact, a side business is a prime candidate for a solo 401(k). A traditional employee, if he or she has a side business, may now make additional deductible retirement contributions very rapidly via a solo 401(k) plan. With just $20,000 of income, you may be able to deduct up to $17,000 and only pay income taxes on the remaining $3,000. The rapid deductible contribution rate (in this case, 85%) can be very appealing to those wanting to save more for retirement, particularly if the income generated from a side business is not required for their immediate needs. What's more, if the participant is 50 years or older as of January 1st, "catch up" provisions allow even higher contributions for that year ($2,000 in 2003, and increasing by $1,000 each year to a maximum of $5,000 in 2006 and later years).

What other benefits does a solo 401(k) offer?

Solo 401(k) plans also offer several other advantages:

Roll over other plans. Once your 401(k) plan is established, you may roll over other retirement accounts into it.

Loans. You may borrow up to 50% of your account balance (up to a $50,000 loan) and repay it over five years (or over 10 years, if the loan is used for a principal residence).

Brokerage accounts. The plan may include a self-directed brokerage account, allowing maximum investment flexibility.

No tax return. No tax returns for the plan are necessary, as long as assets remain under $100,000.

Simplified tax return. If assets exceed $100,000, a simplified tax return may be filed if the plan covers only you (and your spouse) or one or more partners (and their spouses).

No FICA tax. The employer contribution portion is not subject to FICA (Social Security) or self-employment taxes (but any salary deferral portion is subject to tax. See "Comparison of Contributions" below for description of methods of contribution).

Extended contribution date. Employer contributions may be made after year-end (by your tax return deadline, including extensions). However, salary deferrals must be made by December 31st, and may only be made from income earned after the 401(k) plan is established.

Creditor protection. Retirement assets held in a 401(k) plan are generally protected from the claims of creditors. Creditor protection provides peace of mind that your wealth will continue to build despite any potential hazards on the way to retirement.

(To learn more about some aspects of these advantages of a 401(k) plan, see "Borrowing from Your Retirement Account" please visit http://www.marcjlane.com/LaneReport/0304lr.htm and see "Exactly What Does Marc J. Lane & Company do?" please visit http://www.marcjlane.com/investment/index.html

Comparison of Contributions: Solo 401(k) vs. Other Plans

Recent legislation increased the maximum deductible contribution under many retirement plans to 25% of compensation, up to a maximum contribution of $40,000. Since a 401(k) plan, uniquely, has two methods of contribution (i.e., an employee salary deferral and an employer contribution), it is able to take advantage of these new limits and defer retirement contributions at a very rapid rate.

For 2003, the maximum salary deferral generally allowed is $12,000 per participant (unless the participant is at least 50 years old, as noted earlier). Additional contributions may be made by the employer; however, employer contributions must be made for each eligible participant and at the same rate (i.e., 25% of compensation). Salary deferrals are ignored when determining "compensation" for purposes of computing the employer contribution. Therefore, the contribution rate (i.e., 25%) is applied toward the participant's compensation before salary deferral. However, the "compensation" amount used in the calculation is less for unincorporated businesses than for corporations because of a reduction for self-employment taxes.

The chart below compares the maximum contributions available in 2003 for several popular retirement plans. The chart presumes that the business is incorporated, and reflects both the maximum employee and employer contribution components.

Comparison of Retirement Plans: Maximum Contributions (2003)

Business Owner Wages for 2003 SIMPLE IRA SEP IRA SOLO 401(k) $ 20,000 $ 8,600 $ 5,000 $17,000 $ 40,000 $ 9,200 $10,000 $22,000 $ 60,000 $ 9,800 $15,000 $27,000 $ 80,000 $10,400 $20,000 $32,000 $100,000 $11,000 $25,000 $37,000 *$112,000 * $11,360 $28,000 * $40,000 * $120,000 $11,600 $30,000 $40,000 $140,000 $12,200 $35,000 $40,000 $160,000 $12,800 $40,000 $40,000

Maximizing Your Solo 401(k): A "Side Business" Example

Bill is an employee of a corporation at which he has been contributing the maximum amount to that company's 401(k) plan (currently, $12,000). With the stock market's bear market from 2000 to 2002, he knows he either needs to contribute more toward retirement savings or get by with less income in his retirement years. (Note: Bill will probably opt to contribute more toward retirement savings since he is not a $20 million lottery winner) (To see "Case Studies," please visit http://www.marcjlane.com/Studies/casestudies.html)

Bill is also the sole shareholder of a corporation that he created five years ago for a side business. That business currently generates $40,000 of income, and since it is a side business, Bill doesn't need the income to support his family's routine expenses. If Bill establishes a solo 401(k) for the corporation, he can contribute $22,000 toward his retirement in 2003:

Salary deferral (maximum) $12,000 Employer contribution (25% of $40,000) $10,000 TOTAL solo 401(k) contributions $22,000

With these additional contributions, Bill can nearly triple the total amount he contributed to retirement plans in 2002 (i.e., $12,000 in 2002 with his primary corporate job, and $34,000 in 2003 with both his primary job and his side business). Bill will only pay income taxes on the remaining $18,000 of the $40,000 of income earned from his side business.

However, Bill can do better. If Bill's wife, Betty, is involved with the business and earns a salary of $10,000, she can contribute her full compensation as salary deferral. The total contributions for Bill and Betty would be calculated as follows:

Salary deferral (Bill) $12,000 Salary deferral (Betty) $10,000 Employer contribution - Bill (25% of $30,000) $ 7,500 Employer contribution - Betty (25% of $10,000) $ 2,500 TOTAL solo 401(k) contributions $32,000

Bill and Betty will now pay income taxes only on the remaining $8,000 (20%) of income generated from their side business and they'll avoid current income taxes on $32,000 (80%) of the business income. Combined, they will contribute $44,000 toward retirement in 2003 ($32,000 from the side business and $12,000 from Bill's primary job)!

Conclusion

A solo 401(k) plan now offers small business owners a practical way to rapidly contribute toward retirement, reduce taxes, consolidate retirement plans, and provide liquidity via 401(k) plan loans, if necessary. While everyone may not qualify for a solo 401(k), those that do enjoy the benefits of the plan for years to come. If you have questions, or if we can install a solo 401(k) plan for your business, please let us know and we'll be happy to help you. ____________________________

Retirement planning is an important part of your overall financial plan. How often should you review your financial goals? To learn more see "Start 2003 With a Review of Your Financial Goals and Strategies." please visit http://www.marcjlane.com/LaneReport/0301LR.htm

Interested in tax-focused planning? We can help. To learn more see "Wealth Retention Through Tax-Focused Planning: The Next Financial Challenge." please visit http://www.marcjlane.com/LaneReport/0207LR.htm

When should someone consider professional money management for a retirement - - or other investment - - account? To learn more see "A Case For Professional Money Management." please visit http://www.marcjlane.com/LaneReport/0204LR.htm

For additional information, please call (800) 372-1040 or send an e-mail to success@marcjlane.com
About the Author Jeffrey A. Miller is an Associate Attorney with The Law Offices of Marc J. Lane, a Professional Corporation. Mr. Miller is a graduate of IIT Chicago Kent College of Law (J.D. and an LLM in Taxation) and the University of Illinois at Urbana (B.S.). Mr. Miller is also a Certified Public Accountant.

Track Your Ads For Better Performance

2009-07-15T20:08:00.003-07:00

You might have multiple ads running and want to judge the best performing ads or you might just want to evaluate your running ad for improvement purposes. An integral part of any advertising campaign is knowing which ads bring you the most visitors.

An integral part of any advertising campaign is knowing which ads bring you the most visitors. You might have multiple ads running and want to judge the best performing ads or you might just want to evaluate your running ad for improvement purposes.An ad tracking program would help
you to evaluate the required aspects you need to know about your ads. Ad tracking can help you analyze the effectiveness of every single ad, and hence they should be an integral part of every marketing campaignAn ad tracking program records when your advertisement was loaded by browser. It is called page impression. It can tel you when was your URL clicked, what was the the referring URL, the browser and operating system used and the exact time the visitor arrived. It can also record total hits and unique hits (i.e. where one visitor may click several times). The accumulated data stored so that you are able to generate reports any ways you would like to e.g. by month, day or even by hour.A number of advertising programs like Adwords have their own ad tracking mechanisms in place which you can access once you use their system to distribute your ad. But for many other advertising campaigns, you would need to have access to an independent ad tracking software.There are two types of Ad Tracking programs. One type would be hosted on your site using a script . This would require installation of a script on to your website. Other type is an online service that does not require any installation.Hosted ScriptsYou need to purchase these programs which then is required to be installed on your site. you can choose to install all by yourself or get it installed by a professional against a fee.With this kind of tracking, the tracking URL contains your site's domain name.Online ServicesThese programs operate completely independently from your site. therefore no software installation is required. However, such programs run at the site that provides this service. You pay a rental for the program. With this kind of tracking, the tracking URL contains domain name of the site that provides this service.There are many ad tracking programs available that you can utilize for evaluation of your ads
About the Author Arun Pal Singh is an internet marketing consultant and web author who runs website http://www.homeforprofits.com to help online entrepreneurs with information and ready made products. Visit http://www.homeforprofits.com to find how his information can provide the leverage that your business needs to grow and expand.

Pick Fashion Sunglasses Adding Characters To Your Face

2009-07-15T20:08:00.001-07:00

Never have there been so many fashion sunglasses styles and colors to choose from whether you are shopping for designer sunglasses, replica sunglasses, prescription sunglasses or sports sunglasses the choices are endless. Besides protecting your eyes from the sun's harmful rays, sunglasses, also play important roles in showing your personalities and adding complement to your wardrobe.

Take a clue from celebs and fashion types who know that the right pair of 1351.html">fashion sunglasses can add instant mystique, chic and polish to any look.

Styles

Fashion Sunglasses trends have taken their cue from runway and street fashion. Trendy tints span the rainbow, so look for a hue that flatters your coloring.

Wraps. Extending past the eye to the temple, this style "wraps" around the face.

Shields. One-piece shields have a modern look and are often partially rimmed or rimless and come in a wide range of tints.

Aviators. Shaped like a teardrop, metal-rimmed aviators have enjoyed waves of trendiness since WWII when pilots favored this style.

Clip-ons. An easy way to convert prescription eyeglasses to sunwear, clip-on shades can attach with either clips or magnets.

Flatter Your Face.

In general, women should choose a pair of fashion sunglasses in a shape that is the opposite of your face shape.

Round faces look best in anything but round shades. Frames should make the face appear longer and thinner. In general, look for frames equal to or slightly wider than the broadest part of the face. Minimize the curves and add definition with soft, angular, rectangular styles or double brow styles. Higher temples will create a longer profile. Sunglasses with brow bars also pull the eye upward, making the face appear longer. A rounder face can carry off geometric shapes, ovals, wraps and shields.

Square face consists of a strong jawline, a broad forehead and wide cheekbones. Reduce the angles with soft, curvy styles that will give the face some definition such as cat-eye styles. The classic ovals also works well for this face shape.

More angular or thin faces look better in rounder frames; oval faces can carry off almost any style.

Purchasing sunglasses can be an exciting and overwhelming experience given the vast array of styles, designs and colors of sunglasses frames and lenses to choose from. With so many wonderful sunglasses to choose from, your sure to have at least a few pairs in your collection. When shopping for sunglasses it helps to know in advance what sunglasses frames look best on you. Whether you need there are sunglasses to complement every face shape, lifestyle and preference.

About the Author The sunglass size should be in proportion with the face size. This means that smaller sunglasses are best for smaller faces; larger sunglasses for larger faces.Sourcingmap carries a large array of replica designer sunglasses.

7 Golden Rules to Financial Prosperity

2009-07-14T19:07:00.013-07:00

Not Enough Money?

I believe that most people haven't got enough money for everything they wish to have - the more you have the bigger your plans, and you have a feeling that you have less and less money.

Whether you have lots of money or just so-so, you need to economize and take proper care of your money ie your income, expenditures, savings and investments.

Below I give you 7 Golden Rules to a Financial Prosperity:

1) Always have several streams of income: never rely on one income from one source only. <
r>
2) As soon as you start to earn, start to put aside a certain amount to create an automatic money source: I remember I have always had my own portfolio since I was a child, and can tell you that I needed it several times. Even if you have property, you may find yourself in a situation when you need fast cash. In such a situation, you will not sell your property, but you can sell part or even the whole of your portfolio.

You don't need to start your portfolio with thousands of dollars, you can develop it.

You only need to set a rule that you won't touch it when you don't need it, and keep it for vital urgencies. To buy a better car or a bigger house is not an urgency.

3) Always take care of your money personally: it's not necessary to do everything personally as soon as you can afford it but never allow any other person to have a right to handle your money without your knowing, or your express approval. If you think that you don't have time to supervise this or that it's not important, you will have to find it later for much more unpleasant things when you lose your money.

Many of you will 'hate' me for what I'm going to say now and I will receive lots of disapproving messages but I have to say it: don't even allow your spouse to do this - love and money is not the right association, and I know what I am talking about. Keep these apart.

Don't supervise your investments and expenditures only - Always strictly collect your money. Never allow people to owe you - again: with no regard to how much money you have, always demand every dollar you earn to be paid to you.

4) Strictly distinguish between expenditures and investments: it's very easy to put everything as cost or overhead: don't do this. Apply an easy rule: expenditure or cost is money thrown out of the window - you can't expect any return money on it, while investment is desirable (of course, not every investment is desirable): this should bring you more money, more property able to make you more money - the only questions you should carefully consider are whether you can/should afford such an investment at the moment, how much you're going to get back, how fast and whether it is acceptable.

5) Keep your expenditures at the minimum with no regard to how much money you have: expenditures are killing for everyone. It's useless to tell you stories about big fortunes lost by unwise costs. I'm sure you know many yourself from your neighbourhood.

6) Avoid loans, don't borrow if you don't know for sure you can repay. Never purchase anything on future incomes or promises.

Just a little example: if I have a notice that a payment is on its way to my account and I need the money today for some reason (however, I can't see any reason like that :-) - never mind), I can borrow. But, if I think I will sell 1,000 books next week, I mustn't borrow.

7) You must always earn more than you spend. In case you don't earn more than you spend, then you must spend less. In other words, you must always be in green.

If you think that you must swap your car every six months even if you should borrow, then it may easily happen that you won't drive anything in a very short time.

I don't want to waste hours of your precious time by long essays on savings and wise advice. Just adopt one principle and whenever you want to do something with your money (- whether it's thousands or millions or just a couple of bucks), just think about it: take care of the pennies and the pounds will take care of themselves.
About the Author Irena Whitfield, the webmistress of http://www.thecassiopeia.com and http://www.irenawhitfield.com - is the Internet Business Consultant you need to make your online home business a real success. Without any hype, she will help you to get where you want to get. Get her new book 'The Success Seeds: the Entrepreneurial Bible' and make your business profitable: http://www.thecassiopeia.com/TheSuccessSeeds.html

Anyone Can Make Money Online! 10 Strategies To Help You Get Started

2009-07-14T19:07:00.011-07:00

#1 Affiliate Programs: Affiliate programs are usually described as when a company or individual pays for traffic that you send to their website that promote sales. For example, if I sent you over to FluxService, which is a webhosting company, and you signed up for hosting, or one of their other services, like programming or web design, then I would get a cut of the price of whatever you bought from them.

#2 Google Adsense And Selling Adspace: Selling space for ads is when other people make an ad and submit it to Google, or any of multi
le adprogram sites out there, and then you sign up on the other end, and put their ads on your site or blog. If people visiting your site click on the links, you get paid anywhere from a couple of cents to a few dollars. It's one of the most well-known ways to get paid for your blogging.

#3 Freelance Writing, Graphic Design, and Technical Knowledge: On websites such as Elance and
FreeLanceDesigners , you can sign up to bid for designing, programming, or writing contracts. If people like your work, you will get placed high in the list of "experts." From the Elance website, "Elance is a global solution that enables entrepreneurs and businesses to launch, build and grow their business from anywhere in the world. The Elance platform allows businesses to easily find, hire, manage and pay highly qualified professionals - for exactly what they need, when they need it.

#4 Trademark, or Patents: If you have some amazing idea for a program, or web design interface, or anything, you can patent it and/or sell it. Ashley Qualls, of WhateverLife.com, is a self-made millionaire at the age of 17. She had this idea for Myspace designs, for people to put on their pages, and started a small website, to show her friends her ideas. Some other people stumbled onto it, and although she didn't spend anything on advertising, it traveled by word of mouth, and it was even mentioned on by a radio station. A small idea, for myspace designs, and now she's a millionaire. Do you have an idea that nobody else does yet? Sell it!

#5 Program support, for both software and websites : There are a lot of people that set up websites for people who don't know how to do so for themselves. The thing is, most of them don't advertise their services, or they do it in the wrong places. Even if you aren't the best out there, advertising and marketing will make you the most wanted for your skill and expertise. The people that don't advertise are leaving money on the table, by working for only word-of-mouth customers. (another article on marketing and advertising vs. word of mouth is coming soon)

#6 Virtual Assistance : As described by Entrepreneur.com "As a virtual assistant, you take on the nitty-gritty work for independent professionals and small businesses that don't need a full-time secretary or office manager. Your tasks may include secretarial work, meeting and travel planning, project managing, and logistics coordinating." I couldn't have described it better myself.

#7 Reviewing products : If you Google for "paid reviews" or "paid surveys," it will return hundreds of hits. Basically, you do a survey, or review a product, and then if that company uses your review for something, they will pay you for it. Some programs pay more than others, but their rules are more strict. It's just a matter of deciding what your capable of doing. If you have very good technical english and grammer, you will probably get ahead in this area.

#8 Blogging : This can be a very successful business, just ask John Chow. His personal blog, for random thoughts and notes, turned into a big (in the starting blogger's eyes) business. However, one thing to remember is, there are thousands if not millions of people out there trying to make money by blogging. You will really have to stand out, by making enough interesting content to actually make people want to come back and hear what you have to say. This one, out of all these tips, is probably one of the hardest for most people, because they just want instant pay-out. With blogging, you have to stick with it, and keep writing interesting content almost everyday for a while if you want to get noticed. The other ways, you can work when you feel like it, and then you get paid for the work you've done.

#9 Creating Website : I bet you didn't know that there are hundreds of people and companies that want a business presence on the internet. The thing is, they don't know how to find one, much less set it up or put their products on it. Do you hear an opportunity banging on your head, screaming at you to pay attention to it? Websites really aren't as hard to adapt and use as people think they are. One program that drastically simplifies web-page building, is Nvu. I highly recommend it for all beginning web-developers.

#10 Online Retail : eBay is the most used search engine on the internet, and there are over 49 million registered users. There are 103.6 million listings online at any given time, and around 1.3 million sellers use eBay to make their primary or secondary income. Think about that. It obviously means that enough people buy to make it worth the effort.

Book Summary: How To Work With Just About Anyone

2009-07-14T19:07:00.009-07:00

This article is based on the following book:
How to Work with Just About Anyone
"A Three-step Solution For Getting Difficult People To Change"
By Lucy GillPublished by Fireside/ Simon and Schuster 1999
ISBN 0-684-85527-5
206 pages

"I just can't seem to get along with this person!"

Every office has that one difficult person to work with, who affects productivity due to a terrible attitude, chronic
tardiness, or simply drives everyone else up the wall. Here is the answer to common proble
s in conflict management.
Dealing with negative behavior, whether at work or at home, can be solved with three steps:

1. Get to the heart of the matter.
2. Determine what problem-solving methods to avoid so you don't perpetuate the conflict.
3. Choose a different, surprising approach to solve the problem and keep it solved.

Finally, here is your key to some peace and sanity in the workplace, drawn from forty years of research and
professional experience in consulting on the prevention and management of nonproductive behavior.

How difficult behavior is reinforced:

People use the same solution that never brings new results. The answer is to try something radically different. Employ a
totally new approach and choose your response carefully.

Why we fail to change negative behavior:
1. We are caught in the web of our own logic.
2. We don't realize we are doing the same things over and over.
3. We can't think of anything better to try.

This three-question formula can lead you to a new strategy:
1. What is the primary problem? Be specific. How exactly does it affect productivity?
2. What have you been doing about your problem so far? Identify the logic of your favorite solution.
3. What do you need to do instead? You need to undo what your ineffective solution did. Attack with a brand new set
of weapons.

Focus on the facts. Figure out what the heart of the matter is:
1. List all the issues affecting you.
2. Decide which issue or who in particular is bothering you the most.
3. Encircle the issue or person's name on your list.
4. Focus on what you circled. List all the things that bother you about this person.
5. Now pick the problem to work on. If you could only fix one item on the list, and had to live with all the others, what
would you choose?
6. Then with the particular problem chosen, spell out specifically: Who is doing what that presents a problem, to whom,
and how is this behavior a problem?

The 4 ways to get bogged down in "whys" and therefore confused by superfluous issues:
1. Focusing on possible reasons for someone's behavior
2. Speculating about what the person is up to
3. Labeling behavior instead of describing it
4. Worrying about who is right or wrong

Use reverse psychology!

1. Do something unexpected. Sometimes shock tactics or being brutally honest works.
2. Encourage the person to keep doing what it is that is irritating behavior. It is strange but encouraging people to
continue their irritating behavior gets them to stop it.
3. Have fun experimenting with your new approaches!
4. Tell someone not to change what he is doing.
5. Create consequences or let the natural consequences of his negative behavior occur.
6. Urge someone to do the annoying actions even more

New Conflict Management Techniques
1. Do not offer a long list of reasons why someone should change. Simply tell them what needs to be done. The more
you rationalize or argue the more they will resist. You will be wasting time and energy.
2. In the face of constant criticism, silently take note of what is being said, then read the notes back – instead of
actively defending each point.
3. Make statements ("Unless it creates a problem for you, I'm going to do X")
4. Give a specific compliment to the other party in a conflict. ("I like the way you presented your report – your lineup of
facts made it easy to follow") It catches them off-guard and makes him/her less defensive.
5. Excuse yourself for a minute in the midst of a heated discussion to go to the toilet instead of escalating the argument.
6. Hold back for thirty minutes instead of rushing to fix a problem for someone else.

Other "happy workplace" tips:
1. Keep an open mind about why the person behaves in such a manner.
2. See both sides of the situation, not just yours.
3. Be very specific when analyzing the problem. Make a mental videotape of the behavior.
4. Notice when it isn't happening. Understand why. You may have overlooked something you did that didn't result in the
other person's annoying behavior.
5. Find someone with immunity and see how he or she successfully handles the troublesome behavior that you're
struggling with.

By: Regine P. Azurin and Yvette Pantilla
http://www.bizsum.com/freearticle2.htm
"A Lot Of Great Books....Too Little Time To Read"
Free Book Summaries Of Latest Bestsellers
for Busy Executives and Entrepreneurs
Mailto:freearticle@bizsum.com

BusinessSummaries is a BusinessSummaries.com service.
(c) Copyright 2001-2002, BusinessSummaries.com - Wisdom In A Nutshell
About the Author Regine is the President of BusinessSummarie, a web site that provide business book summaries for busy executives and entrepreneurs

Crm And Small Businesses

2009-07-14T19:07:00.007-07:00

CRM (Customer Relationships Management) appears to meandifferent things to different people. I haven't seen twodefinitions that really agree. The giant companies have manygoals when they speak of CRM. One that annoys me, that continuesto crop up, is the notion of immediate software response tocustomer requests. Sounds great. But when you read the fineprint, it also means less one-to-one company to customerinteraction. This is not a direction in which a small businesswants to move.

In the end, what these million do
lar CRM systems do or donot do, matters little to small businesses. The price tag istoo high for most.

Is "Personalization" The Useful Part?

The better approach may be to look at some aspects of CRM tosee what can be done with software on our website to provide ourvisitors and customers with a more pleasant and enjoyableexperience. It may help to exit the CRM derby, stroll down arelated path, and think of only part of it: personalization.

Neat things flow forth from this orientation. For example,maybe invite visitors to check on things new since their lastvisit. Or on specials for the day, specifically tailored to this visitor in some way. Or when a customer clicks a form to reorder, fill the entry fields with data provided earlier. A great time saver for the customer, something they willappreciate. Simple, effective things such as these can beabstracted from CRM models at modest cost.

Large Scale Models

Large firms with bucks to burn can make personalizationcentral to a new kind of website. At a minimum, each page canaddress the visitor by name. At the extreme, the entire site can be presented according to previous information collected about this visitor. For example, if the visitor has kids, and a appropriate new product is available, it can be offered. And not offered to another visitor without children.

Building a website on the fly is a bit heavy for a smallbusiness. The coding challenge alone is heavy. The price tagfor software is high.

Still, a small business can implement simple ideas assuggested above. And more will spring from these.

For Starters

As a fellow into site performance and promotion, I'm alwaysleery of anything that may annoy a visitor. Hits are so hard toget, there's just no point in inviting anybody to leave. So I'mvery concerned about any technology that risks turning visitorsaway.

I used a Pentium II PC for almost two years. Beginning abouta year back, some sites would not allow me to visit because Ididn't have the latest and greatest. Maybe the giants can getaway with this, but a small business can not afford to lose evenone visitor.

In most cases, the reason I could not visit was that mybrowsers could not handle the trick JavaScript in place. I've a new system now, just 4 months old. A couple of days back I ran into a site that told me my software is out of date.

I have the latest versions of Internet Explorer and Netscaperunning. That is, the latest what work. (I couldn't get IE 5.5to stop locking up my new system. And I don't know of anyone whohas Netscape 6.1 running yet; I couldn't make it work.)

To exclude any visitor because of the way a site is puttogether or the technology used, makes no sense to me at all. A small business can not afford this risk.

Let's Keep It Super Simple

Your site must seek to embrace all visitors, regardless oftheir software or hardware. So what is needed to make suchsystems work is a very simple recognition procedure. It might go like this.

When a visitor arrives, put up a page in straight HTML,without any bells and whistles that would break even olderbrowsers. (My wife still uses Win 3.1 on a 486, and won't eventalk of upgrading.)

Once the page is loaded, try running a brief JavaScript tocheck for a cookie. If the script fails, fall back and displayonly HTML pages. If the script runs, but does not find a cookie,ask the visitor if they would like a personalized visit about thesite. If no, forget it. If yes, get the information, save it,and use it. And finally, given a read of a cookie, personalizeas possible.

Will Bontrager , a top flightprogrammer, sees no problem in accomplishing the above. Further,he has a plan for holding costs down. Use a standard databasewith all possible fields, all of which will not be needed by agiven site. By holding to a standard format, the great expenseof a customized database installation is avoided. While Will did not put a price on it, a few hundred dollars might be ample.

With the database in place, JavaScript can handle a vastarray of personalization functions. If you don't want to getinto writing this kind of code, libraries and code generatorswill provide you with workable code that can be cut and pastedinto your pages. And, of course, there are people like Will, who will produce precisely what you need.

It's Past Time To Be Thinking

I ignored early announcements of CRM because there did notseem to be much of value to a small business. Which is the areain which I and my clients work.

I see now, though, that there are some things that can bedone in a simple, straightforward way. So long as we do notreject any visitor for lack of the latest tools, we can make the visit to our site more personal and more enjoyable for many.

About the Author

Bob McElwain
Want to build a winning site? Improve one you already
have? Fix one that's busted? Get ANSWERS. Subscribe
to "STAT News" now! mailto:join-stat@lyris.dundee.net
Web marketing and consulting since 1993
Site:
Phone: 209-742-6349

Online Auction: You Can Earn More Money

2009-07-14T19:07:00.005-07:00

Selling through online auctions is a great way to earn extra cash or even start a full-time business. When you find your one stop online auction shop that's just right, it can become a very lucrative business. There are many auction websites, but you'll want to find a site that best fits your selling needs. Here are some tips.

Be an Auction Lurker

Before listing your items, observe the auctions for a while. See what's hot and what's not. Every auction site will have its own unique audience. Some will attract mor
of certain types of buyers than other auction sites. For more details www.auction-words.com The auction company might advertise more to certain groups of people using banners or paid search
engine listings. If you're selling wholesale products
, then you will naturally want to list with an auction shop that attracts wholesale buyers who are looking for great bargains. If selling household items, you'll want an audience of people who buy household auction items.

Also, observe how the site operates on a day-to-day basis. Do the auctions seem to end with more bids on certain days of the week or a certain time of the day? For instance, auctions that end on late Saturday night get more bids than those ending on a Tuesday night. Lurking at different auction sites will help you find a one-stop online auction shop that's right for you.

Test Your Auction Items

When searching for your one stop online auction shop, try several test auctions with some of your items. Monitor the response as well as the amount of traffic the listings receive during the auction's running time. Many auction sites allow you to place a visitor counter on your auction pages so you can know how many people view your auction. If you sell many types of products, advertise several items from a few categories.

Minimize Auction Expenses

There are many online auction shops that offer free or low-cost listing capabilities. Some auction sites only take a percentage of each sale while others may charge a fee for each listing whether you sell or not. Those auction sites that offer free listings and/or only take a percentage of each sale are very beneficial to you as a seller. You only pay when you sell items instead of paying high fees just to advertise your products, so you are taking no risk when listing your items. For more details www.auction-professional.com Though these auction sites may have smaller amounts of traffic than the larger bidding sites, you might find the savings will make it worth your while. After all, auctions are supposed to be "bargain" sites, right?

Some auctions charge a fee AND take a percentage of each sale. These may have more traffic, but the charges add up in a hurry and every listing can become a financial risk when you're just starting out.

With so many options, you can easily find a one-stop online auction shop that fits your budget and listing needs. Use these tips to find that perfect online auction shop and sell those unwanted items today!

About the Author:

www.auction-entrepreneur-kit.com www.mining-auction-gold.com

Pay Per Click 5 Ways to Effectively Attract Buyers

2009-07-14T19:07:00.003-07:00

Pay Per Click (PPC) advertising is used by many to generate targeted visitors to their websites. This is paid advertising and one must know how to perfrom PPC effectively before parting with their money. This article discusses 5 easy ways you can use now to make a successful PPC campaign.

Pay per click (PPC) is the quickest way to send targeted visitors to your website. But before you dive into pay per click advertising, know how the game is played first instead of losing hundreds of dollars for nothing. Below are 5 simple t
ings you can do to create a successful PPC campaign and attract targeted buyers to your website.

5 Ways to Effectively Attract Buyers

1. Your keywords should appear on your URLPay per click is a game of keywords. You have spent time on choosing the keywords for your ads but a lot of people neglect displaying the keywords on their URL.

If you're targeting the keyword 'profit with adsense' then your display URL should have this keyword phrase in it. Eg. www.yourdomain.com/profit-with-adsense.html

Visitors looking at your advertisement will see the URL and will assume that the website contains information specifically to what they are searching for.

This will increase the click through rate (CTR) of your pay per click campaigns because Google Adwords for example, will decrease the cost of your clicks if your click through rate is high.

You are getting more clicks for a cheaper price. 2. Test the position of your advertisementThe majority of inexperienced internet marketers will try to bid their clicks for the first position. Various tests have shown that the first position is not the best position. The best positions are 3rd, 4th or 5th.

The reasons are that many visitors will click on the first position and second position. However, for serious buyers (which are the visitors you want to attract) they tend to click on a few more ads because they want to find out more and compare.

So if your PPC ad is on a few positions below the first and second position, it will have more chance of being the last ad they click on. This means they are more likely to buy from you if the offer is better than the previous ones they've seen.

3. Test the keywords of your PPCIf you have an ad which is getting a lot of clicks, do not alter it. There are some elements there which are attracting people to click on it. You need to use it as a 'control'

Create an extra ad and play around with the words that are similar to your 'control'. You need to continuously try and see if you can beat the CTR of your PPC 'control'.

Many people make the mistake of altering their "control" and cannot get back the CTR because they forgot what their 'control' ad looked like.

4. Your landing pageOnce the visitors click on your ad they will see your landing page. This page needs to contain information specifically to what they are searching for. The keywords need to be displayed on the browser's title and also a headline displaying the keywords is essential.

As soon as your webpage confuses the visitor and they think it is unrelated to what they have clicked on, they'll leave immediately.

5. Have an email capturing processNo matter if you want to sell your own product or an affiliate product, you need to capture the email address of the visitor on your landing page.

You have paid for the click so now you need a way to communicate with the visitor regularly and have them become your loyal customer. If you're not capturing email addresses on your landing page then you're not doing PPC marketing properly.

Pay per click costs money so you need to spend time learning how to maximize your dollars. Using these 5 simple techniques you now have a good chance of creating a successful PPC campaign. However you need to also spend time studying different ways of generating web traffic. I spend my time generating traffic using other techniques which are just as effective as PPC.

About the Author Alan Cheng is the owner of Traffic Beast, the internet marketing blog where the latest online traffic generating techniques, list building and online business models are discussed. Visit http://www.trafficbeast.com/?3 and sign up to the newsletter for unadvertised gifts.

12 Low Cost or No-Cost Techniques to Snag Lucrative Freelance Writing Assignments ASAP

2009-07-14T19:07:00.001-07:00

No matter where you live, landing lucrative writing assignments doesn't need to be difficult. The secret to a profitable freelance writing career is to start small and build it from there. Another secret… you must remember to promote your business on a REGULAR basis. Don't shoot off a few ads or letters, and then wait three months before launch another campaign. Promote your business DAILY.

So here's your first technique: Approach your local newspaper editor. Ask if they need a freelancer to cover city council,
school board, and/or county board meetings. If they do, you're on your way earning a living as a writer because you're about to earn tons of clips. You'll also start making valuable business contacts. More on that later…. Armed with your local clips, you can start approaching bigger freelance markets. Markets like small and mid-sized magazines that are hungry for new articles. Start querying them and wait for their response. (Technique 2) While you're waiting to hear from your magazine queries, chat with few of the mayors, city council people, school board members, etc. that you've met at your meetings. Most of them are business people. Ask if they need a freelancer to update their brochures, write ads or direct mail letters, or if they need a writer-for-hire for a project they have brewing. You'd be surprised how many business people will take you up on your offer after they've witnessed your diligence and accuracy while covering their meetings. (Technique 3) Now target local businesses and contact them. Offer to write their marketing materials. (Technique 4) To start attracting more commercial clients, run a small ad in your local paper. As your expertise increases, place more ads in surrounding papers. (Technique 5) Join your local Chamber of Commerce. You'll meet even more business owners who may need a freelance writer and you'll make invaluable contacts. (Technique 6) Send out a direct mail piece advertising your writing services. If you're not comfortable writing direct mail, you can put together a newsletter. Target the businesses you'd like to work with and make sure you contact them on a regular basis. (Technique 7) Another technique to keep the money rolling in as a freelance writer is to keep lots of irons in the fire. Along with the magazine queries and copywriting, always have a book in the works and send publishers proposals for it. Another idea: I know one local freelancer who has cultivated a devoted clientele who has her write all their correspondence… including Christmas letters. Your projects are limited only by your imagination. (Technique 8) Make goals each day. Decide how many queries you'll send out. Decide how many sales letters you'll mail. How many words are you going to write in your book? How many new contacts are you going to make this week? Make your goals… then follow through with them. (Technique 9) Ask and you may receive. Don't be afraid to ask for what you want. If you're a stringer for your local newspaper, ask the editor if it's possible for them to run a small ad promoting your business at a discount (after all you're a staff writer.) If you write for local businesses, ask them to recommend your writing services to their friends. (Technique 10) Never tell anyone your phone number. GIVE it to them. Print a bunch of business cards and whenever anyone asks for your phone number, give them your card instead. (Technique 11) Network. Make friends in the freelance writing. Give each other leads and help each other become the best writers you can be. (Technique 12) Carry your latest project with you. If you've written a book, bring it wherever you go. If you just finished a big copywriting project, have it nearby. Got an article in the latest issue of a magazine or newspaper? Better bring it with you…. Nothing sparks a conversation faster than "What 'cha been up to lately?" Then, next thing you know, you've got a prospective customer. (Technique 13) I know, I know… I promised twelve strategies to start making money ASAP as a freelance writer. But I got on a roll and thirteen (I've heard) is an unlucky number so here's one more strategy. Read. Read everything you can get your hands on. If you write novels, read novels. If you write direct mail, read EVERY piece of direct mail those lands on your doorstep. If you write ads, read ads. Read what your competition is writing. Read what your friends are writing. Make note of what "works" for you and what doesn't. Then write something better. Read e-mags that will help you make your writing as sharp as possible. Perfect your craft, become the best writer you can be, promote your business, and you'll have more work than you can handle. So there you have it. Fourteen fantastic strategies to land lucrative writing assignments and make a great living as a freelance writer. The possibilities are endless. Find out what works for you, then run with it. You just may find yourself earning a very nice income.

About the Author

http://www.allfreereports.com/

The 10 Commandments of Online Business

2009-07-13T18:45:00.009-07:00

There are (at least) 10 absolute musts for anyone who desires to run a successful online home-based business.

1. Thou Shalt Not Pursue A Free Lunch:

Chances are, you will not get rich quick. Deal with it. Don't waste your time convincing yourself or listening to others who tell you differently. Hard work and perseverance will not fail you.

2. Thine Products Must Solve A Prospect's Problem:

We humans are greedy creatures most times. We want comfort, ease, peace of mind, and a plethora
f other self indulgencies. Put yourself in the customer's shoes and ask "What's in it for me?". If your ads or products do not clearly spell this out, and tell the customer how you will give him what he desires, most times you will not make the sale.

3. Thou Shalt Educate Thyself:

Read, Read, Read. Observe other successful people in your field. What are they doing? Read some more.

4. Thou Shalt Budget For Advertising:

Free advertising is an oxymoron. The only people reading free ads are the ones who are placing them there, and all they're looking for is their own ad, not yours. Instead, learn all you can about your target audience, and find them. Whether it is through pay-per-click advertising using highly targeted keywords, eZine ads, banners on related sites, etc. Don't go after the general public. Go after people who are looking for your type of product or service. Allow a certain monthly expense for advertising and stick to it.

5. Thou Shalt Track Thine Advertising:

You made a sale! Congrats! How did the customer find you? If you have 10 different ads on 10 different sites, how on earth will you know which one(s) are working? View your server logs to see where the users came from. Create unique URLs to use in each ad. For example: http://www.yourdomain.com?ad1 http://www.yourdomain.com?ad2 etc. Just add the ?ad# to the end of the URL you post along with each ad. Change the # for each one & for goodness sake, write them down somewhere! StatCounter.com offers a great free service that will assist you in tracking your visitors.

6. Thou Shalt Tweak:

Familiarize yourself with the term "split-run". A split run is where you take 2 ads and send them out simultaneously and measure the results to see which ad pulled more clicks and sales. You take the better of the 2 ads and create another one. Run a split-test again with your best ad & your new ad. The winner moves on to the next round. Repeat this process often.

7. Honor Thine Mailing List:

Your current and previous customers are an incredible source of revenue for you. It's a shame that many online business owners neglect this each and every day. Stay in touch with your prospects by sending an email or printed newsletter or flyer. Offer them special discounts and loyalty bonuses. If you forget them, they will surely forget you.

8. Thou Shalt Not Be Hindered By Failure:

You will fail. Period. Dust yourself off & get back on the horse. It is part of your education. Learn from it and move forward.

9. Thou Shalt Duplicate What Works:

Commandment number six goes hand-in-hand with this one. The wonderful thing about doing business online is the ease at which you can scale-up your operation. If you find something that works, do it again, and again. Reach a larger audience. If you've found a successful niche as an affiliate with a mini-site, set up 25 more sites.

10. Thou Shalt Reward Thyself:

You need some time away from the computer. Go outside. Go shopping. Visit friends. Buy yourself a new toy. Read something non-technical, fiction maybe. You've earned the right to treat yourself. Make it a habit or it will become a resentment.

About the Author

Mike Nalbone is the Webmaster at www.WahSoHo.com :: Work at Home :: Small Office :: Home Office :: Education, News & Resources for home based
business owners.

Do Not Buy Leads!

2009-07-13T18:45:00.007-07:00

Here's why...You can get the same amount of traffic for free by building relationships online and you can get better quality this way. Join social networks, and make your presence known to people. You do not want to blatantly advertise like I have seen many people do and it's a real turn off. It just seems like they are trying to gain a quick buck.

You want to build friendships. Leads that are bought usually never convert well at least to my experience. Get to know people on sites like MySpace and Facebook. I don't like man
of the social networks that are solely for marketing because there is usually lot's of spam and lot's of competition. You should be in the mindset of quality rather then quantity. If you have money to invest, it should be on something to expand your knowledge... not 1 time leads that might not do anything for you. At least with information products you can learn something new that you can put to practice.

One thing I also notice is that people are always ready to quit early and never look into the future of their business and move on to something else for a quick buck. When I joined a few programs in the past... I noticed one of my sponsors constantly moving onto something else quickly and never really taking the time to take to their affiliates.

It's not a bad thing to join multiple programs because it's a good way to make multiple income streams. You want to take the time to teach your referrals exactly what you do to build their business so that they can ultimately do the same and build their business thus making you more money. That's why it's the best thing to build a relationship with them rather than promoting randomly.

I have recently joined a great internet income opportunity called the Free Cash Machine that I thought I would share with everyone. Everything has been going great with it so far.

http://millionaireproject.ws

Container Shipping

2009-07-13T18:45:00.005-07:00

Container shipping as the term suggest is the carriage of large or bulk containers from one place to the other. This may sound easy; but in fact container shipping is one of the most challenging parts in setting and running any industry. Container shipping is not car
ied by any ordinary ship but requires a burly ship having loads of space. These specified ships are termed as "cargos" and the process "containerization".

Container shipping is mainly part of commercial transportation and logistics sector, better calling it lifeline of these sectors. Today no freight forwarding, logistics or supplying can be conceived without container shipping. You will be amazed to know that containershipping is one of the largest contributors to global economy. The finest thing about this sector is that here both ends are benefited in terms of revenues and financial asset. That means, place from container shipping is carried and to the end place; every one is benefited and that has been the prime factor for encouragement of containershipping all round the world.

Not only this, there are several other factors as well that make containershipping one of the most attention grabbing sectors in the world. Containershipping has emerged as the largest recruiters of human recourse in the time. Finest thing is that it comprises people of all qualifications and profiles. However, with the incoming of modern methodologies, there has been professionalism in the sector. That is very much visible with loads ofcontainer shipping companies jumping in the business of containershipping. These companies are not only making loads of profit but have renovated the shapes of clich้ face of containershipping.

Container shipping companies presently have most advanced technologies and scientific enhancements to tackle any task on given day. That is pretty unlike the previous ways when container shipping was considered unsafe and very much risky. Cases of malfunction and casualties have been reduced at drastic rate and that is good news for aspirant container shipping companies. The other aspects like container tracking are same fruiting like container shipping is doing. Very much related to the stream, container tracking has also been facilitated with wholesome exposure of modern technology and investors.

There has been lot talked about container shipping business over the years but present static show that this is one of the most blooming sectors. There are several centers identified all across the world where container shipping is a main source of income to the overall economy. Korea, Japan, Denmark, China, India and many other nations have been the prime players in the business of container shipping.

Looking at the prosperous future and potential, this sector promises loads of benefits to the global economy. Adding to it, frequent modern technology, patterns and other enhancements are always there to make the container shipping topnotch business than any other.

About the Author

Author is operating a website related to container shipping. For the most up to date and advanced container tracking and shipping lines mechanisms please visit us.

The Rumors of Ecommerce Death

2009-07-13T18:45:00.003-07:00

As Nasdaq sputters along in dot com shame, a few million few dogged Internet
consumers have ignored the crash. They continue to happily buy away. The
good-news story is not popular with business writers, but Web retailing
continues to grow seemingly unaware that the online mall is crashing down
around them as they choose garden tools, sell sports cards and order vacation
packages. Things aren't perfect. There has been somewhat of a dip since
Christmas, but I think most Net retailers can live with a post-holiday. <
r>Retailers have weathered after-Santa blues since the English switched from
wassailing to kids toys in the mid-1800s.

We decided to take a look at recent reports on Internet retail sales just to
see if the Net stock gloom was blunting the steady expansion of online
commerce. We found some softening in the rate of growth, but we certainly
didn't find any contraction in consumer behavior. The shrinking effect right
now seems limited to the number of dot coms rather then the number of
consumers. In fact, if you subtract the bizarrely heightened expectations for
the Internet, its growth is coming along just fine. By any standards other
than the Net-boom mentality, Internet expansion continues to be fairly
spectacular.

Net buyers hit ten quarters of continuous buying

Greenfield Online reported that for 10 consecutive quarters, 60 percent of
U.S. Online consumers have made at least one purchase on the Web within a
90-day period. And 28 percent of these shoppers have clicked on Internet ads
while shopping. Not surprisingly, those with an annual income of $50,000 and
above are more likely to purchase goods (81 percent) than those whose income
is below $50,000 (64 percent). Women on the Net buy at a slightly higher rate
(74 percent) than men (71 percent). The top categories of goods continues to
be books and CDs, followed by clothing, toys and computer software.

Rich buyers seek service basics online

Forrester Research looked at the shopping habits of rich consumers, those
with investable assets on $1 million or more, and found that these shoppers
are more interested in strong basic serve than they are in virtual
exclusivity, extravagance and entertainment. Affluent shoppers have been
buying linger, feel more comfortable buying, buy more frequently and, of
course, spend more money," said Ekaterina O. Walsh, a senior analyst at
Forrester. "They buy online for the same reasons for the same reasons that
all online buyers do and care about price and positive experiences with Web
stores." Forrester recommends that sellers of luxury goods should concentrate
on purchasing ease and a convenience return process.

Visitor traffic dips

PC Data Online found that traffic to leading ecommerce sites declined about 4
percent in February following an 18 percent seasonal drop in January. Goldman
Sachs analysts cited port-holiday seasonality, a slowdown in the rate on new
consumer adopting ecommerce and slower overall consumer spending as the
factors in the slower month-by-month growth of Internet retailing. However,
this year's figures are up 63 percent over last year. Hey. Did anybody see
that? I'll say it again. We're up 63 percent over last year! Some blues.

Features that will keep your sales growing

Consulting giant PricewaterhouseCoopers released a survey that identified the
site features that are most likely to capture sales. The research found that
with the exception of search capabilities and close-up product views, most
Website features are never used by the majority of Internet shoppers. The
search function is overwhelmingly the top feature used by consumers, with 77
percent saying they have used search functions while shopping.

Other site features such as wish-lists and personalization were found to be
less important to shoppers. As a side note, we found a study by the
International eRetail Association that listed wish-lists as a tool that works
well for building loyalty, so go easy on making assumptions based on Internet
studies.

The take-away on all of the recent information about Internet retailing is
that it continues to grow rapidly in spite of the gloom that fills the
business media. To paraphrase Mark Twain, the rumors of the death of retail
ecommerce have been greatly exagerated.
About the Author Rob Spiegel is the author of Net Strategy (Dearborn) and The Shoestring
Entrepreneur's Guide to the Best Home-Based Businesses (St. Martin's Press).
You can reach Rob at spiegelrob@aol.com.

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Container Shipping

The Rumors of Ecommerce Death

Pay Per Click 5 Ways to Effectively Attract Buyers