tag:blogger.com,1999:blog-35324332009-07-02T10:38:27.857-05:00Caffeinated posts from a copywriter/adgrunt.caffnoreply@blogger.comBlogger2015125tag:blogger.com,1999:blog-3532433.post-63408139261750787342009-06-30T08:52:00.002-05:002009-06-30T11:46:22.608-05:00

+ Poor neglected blog. I wonder if you get any visitors anymore. Things have been too busy with work and life to maintain you of late. I have often thought about posting, but the next project comes through like a freight train. Then there's Twitter and Facebook, both demanding my attention away from you. Easier and faster to update a status, post a link or push out a tweet than to compose my

caffnoreply@blogger.com3tag:blogger.com,1999:blog-3532433.post-13454634428018073602009-04-07T08:44:00.004-05:002009-04-07T08:46:22.763-05:00

+ Following in the footsteps of Hootie, Sir Mix-A-Lot helps BK shill some kid's meals featuring Sponge Bob. Below is the 2 minute - but the :30 is airing on TV. (hat tip @kburk)

caffnoreply@blogger.com4tag:blogger.com,1999:blog-3532433.post-71711481493509272102009-03-17T05:59:00.003-05:002009-03-17T18:12:19.216-05:00

+ Local advertisers haven't stopped the use of jingles, although in the past 10 years or so, many traditional advertisers have removed the jingle from their arsenal. But now and again we see a jingle pop up, like the FreeCreditReport.com spots by the Martin Agency, and the now popular singing fish for McDonald's Fillet-o-Fish done by folks at Arnold in Boston. I've heard many say the

caffnoreply@blogger.com3tag:blogger.com,1999:blog-3532433.post-6457353981230126392009-03-09T12:16:00.002-05:002009-03-09T12:39:40.240-05:00

+ A worthy read, whether you are the CD or you want to see how yours stacks up. Rant: What Makes a Good Creative Director - Part 1.Themes from Part 1 include:The creative director is the last line of defense.The creative director doesn’t play politics with creatives.The creative director gives specific feedback.The creative director is well-versed in all crafts.The creative director is a selfless

caffnoreply@blogger.com1tag:blogger.com,1999:blog-3532433.post-90628229740725378242009-02-19T11:49:00.003-05:002009-02-19T11:52:41.702-05:00

+ Sally Hogshead (@sallyhogshead) is doing an experiment on Twitter today: An experiment: What POSITIVE effects of this recession are you seeing, experiencing, hearing about? Post to hashgroup: #upswingWe already know the BAD things about a recession Let’s stop, just for a moment, and consider what GOOD might come. #upswingJoin us in the conversation and share your thoughts on the positives of

caffnoreply@blogger.com3tag:blogger.com,1999:blog-3532433.post-90546956324622454682009-01-18T10:26:00.004-05:002009-01-18T10:44:56.661-05:00

+ Innovative advertising takes much more than just a spectacular creative idea. The philosophy of creating communications that wow has to be a group decision, whether that decision is a conscious one as an extension of the brand itself, or something that takes much debate to make a reality.1) From the start, the strategy has to support a creative and innovative approach or idea. This helps insure

caffnoreply@blogger.com0tag:blogger.com,1999:blog-3532433.post-11602382077944949842009-01-17T19:47:00.003-05:002009-01-17T19:54:25.612-05:00

+ Want to get prepped for the upcoming Super Bowl ad fest? Well then, stop reading this drivel and get yourself to Adland! We're talking 36 YEARS folks. I this FedEx spot, ""We Apologize" aired 1998 and is probably one of my all-time favorites.Go on, whet your appetite for advertising.

caffnoreply@blogger.com0tag:blogger.com,1999:blog-3532433.post-76233084970366933082009-01-13T11:09:00.003-05:002009-01-13T12:20:40.922-05:00

+ So what do you think of GlaxoSmithKline’s Lactacyd vaginal cream ad created by Grey Amsterdam? It's different, I'll give it that. But do I really need to see the "kitty" POV? I would say that I'm somewhat surprised that the ad was created by a female creative team. Seems something more that the guys would come up with...at least on first pass. And as someone pointed out, it's not really clear

caffnoreply@blogger.com0tag:blogger.com,1999:blog-3532433.post-34213530441297234092009-01-02T16:55:00.003-05:002009-01-02T17:04:20.734-05:00

+ Five Second Test - The five second test is a simple usability test that helps you measure the effectiveness of your user interfaces. So help out a designer and give some good karma :)Who's Talkin' is a neat metasearch engine that aggregates results from blogs and blog comments, news sites, social networks, video hubs, images, forums, tag sites from over 60 sites such as Technorati, IceRocket,

caffnoreply@blogger.com2tag:blogger.com,1999:blog-3532433.post-54353175192341093292009-01-02T14:03:00.004-05:002009-01-02T14:46:54.705-05:00

+ Yes, my first post of 2009 (and first post in a while) is a meme. Been tagged by the loverly the girl riot(TM). So, I guess I should list off the 7 things about me then I get to tag 7 others. Woot. Funnily enough, I just did a 16 things about me (must be a popular time of the year for these lists). Better narrow it down to the most interesting or whatever.#1) When I started college, I was a

caffnoreply@blogger.com4tag:blogger.com,1999:blog-3532433.post-3166591409188163912008-11-17T12:04:00.003-05:002008-11-17T12:23:57.044-05:00

+ Lots of interesting reads this morning. Afraid my Firefox is going to have a fit if I try opening a new tab.Times Square getting first green billboard - The billboard construction starts this month and will be for Ricoh. It will powered by 16 wind turbines and 64 solar panels. Interesting.Are logos as powerful or effective as ads?Epoch Films to launch new venture Dandelion which will be

caffnoreply@blogger.com0tag:blogger.com,1999:blog-3532433.post-88436440592420872862008-11-17T06:35:00.003-05:002008-11-17T06:58:14.342-05:00

+ A new campaign for Motrin that launched recently targets Moms, and attempts to be funny, but instead has angered quite a few. This spot was on their website until it got pulled last night/today (no idea if it's intended to be web only):Read more about it and the reactions at Mashable.com, marketingpilgrim.com, and of course, on Twitter.I also came across this video of snippets of people's

caffnoreply@blogger.com0tag:blogger.com,1999:blog-3532433.post-22055072193858520282008-11-13T07:46:00.005-05:002008-11-13T07:57:16.083-05:00

+ Did you know that in Utah, you don't own the rain that falls on your property? And in fact, collecting it could result in a fine. Check out this video and news report.Did you know that in Ontario, they have a very specific and ridiculous definition of carpooling? Carpooling startup site PickupPal was sued and the Ontario Highway Transportation Board took the side of the buses so PickupPal lost

caffnoreply@blogger.com0tag:blogger.com,1999:blog-3532433.post-60723261407966868312008-11-13T07:11:00.004-05:002008-11-13T07:22:41.274-05:00

+ My favorite Food Network cheflebrity, Alton Brown, has become the spokesperson for a new Welch's campaign. One of the spots is viewable on Welch's website. There is also a section on the site dedicated to videos where Alton expounds on the health benefits and talks up the "complex food topic". Check the vids out here. Sadly, one of the best things about Alton's "Good Eats" show is his inventive

caffnoreply@blogger.com0tag:blogger.com,1999:blog-3532433.post-16325273188712962902008-11-12T15:17:00.002-05:002008-11-12T15:32:04.439-05:00

+ A few random things...In the WTF category, the mayor of an oil-producing city in southeastern Turkey, named Batman, is supposedly suing helmer Christopher Nolan and Warner Bros. for royalties from mega-grosser "The Dark Knight." Huseyin Kalkan, the pro-Kurdish Democratic Society Party mayor of Batman, has accused "The Dark Knight" producers of using the city's name without permission."There is

caffnoreply@blogger.com0tag:blogger.com,1999:blog-3532433.post-82734101989609773512008-11-10T17:40:00.001-05:002008-11-10T17:43:56.040-05:00

+ As Spending Plunges, Ads Emphasize Value Over Luxury - Article from the NYTimes which takes a look at a shift from luxury and "I-want-it-ism" to value.

caffnoreply@blogger.com0tag:blogger.com,1999:blog-3532433.post-53045202967926701642008-11-10T10:23:00.001-05:002008-11-10T17:44:31.050-05:00

Useful stuff at the Email Standards Project.

caffnoreply@blogger.com0tag:blogger.com,1999:blog-3532433.post-73592524409390804582008-08-26T06:34:00.004-05:002008-08-26T06:39:10.633-05:00

+ Wallace & Gromit do it up for Harvey Nichols as the faces of a new store opening in Bristol. The Daily Mail has the full scoop, pictures and a link to a behind-the-scenes making-of type video.

caffnoreply@blogger.com0tag:blogger.com,1999:blog-3532433.post-77988038259700246212008-08-26T06:20:00.003-05:002008-08-26T06:27:46.518-05:00

+ Total sadness. Adland reports (via Philmang) that AMC has sent Twitter a sent a DMCA complaint about the accounts of faux Mad Men characters from Sterling Cooper along with others from the show. What an awful move on their part. I have to wonder if they had even looked at the conversations that have been going on since Don Draper, Peggy Olson and the likes popped up on Twitter. Sure, they're

caffnoreply@blogger.com0tag:blogger.com,1999:blog-3532433.post-85323985085243722352008-06-05T15:48:00.002-05:002008-06-05T15:56:45.395-05:00

+ Lacoste looks at the future with a funky microsite.Business guys on business trips on scheduling and meetings. Brillo.TED's dead baby, TED's dead. (posted mostly for being able to use that phrase - yeah)Vanity Fair has a nice (and long) piece on How the Web was Won.Leo Burnett’s “Wii Would Like to Play” for Nintendo’s Wii won the Grand Effie at the 40th Annual Effie Awards.The five Grand Effie

caffnoreply@blogger.com0tag:blogger.com,1999:blog-3532433.post-37743202297545365162008-06-04T18:09:00.001-05:002008-06-04T18:11:11.410-05:00

+ Check out creativebeef and their MMORPG ad characters. I have an idea for a new mmorpg. It’s called World of Advertising and it lets people experience what it’s like to work in a modern agency. Players can choose from 7 different Character Classes.

caffnoreply@blogger.com0tag:blogger.com,1999:blog-3532433.post-80930816646631935632008-06-04T16:55:00.003-05:002008-06-04T16:57:54.810-05:00

+ Barbarian Group releases Plainview.Plainview – our full-screen web browser for the Mac, complete with presentation mode, so you can compile a list of a bunch of websites, and show them one by one, all full screen, all without ruining your flow.The second product from Barbarian Software, it’s free. Because we know other web geeks out there have had this problem too. Because we wanted to futz

caffnoreply@blogger.com0tag:blogger.com,1999:blog-3532433.post-33434859841019398512008-06-04T15:50:00.001-05:002008-06-04T15:52:45.223-05:00

+ Hilarious.

caffnoreply@blogger.com0tag:blogger.com,1999:blog-3532433.post-51628348519886169392008-06-02T06:59:00.002-05:002008-06-02T07:04:15.737-05:00

+ Award season is in full swing. Check out the International Andy Award Winners 2008, Clio 2008 Winners, and D&AD 2008 Winners.Also fun, and not ad related...fun things to buy from Edward Monkton.

caffnoreply@blogger.com0tag:blogger.com,1999:blog-3532433.post-63595409118711518632008-05-23T15:32:00.003-05:002008-05-23T15:34:19.658-05:00

+ Can Crispin make Microsoft cool? Sounds like a losing battle.

caffnoreply@blogger.com0