tag:blogger.com,1999:blog-35143513.post-69566398386154973802007-04-11T12:31:00.000-07:002007-04-11T16:12:40.077-07:00

In product development there are two kinds of errors. A “go” error occurs when the green light is given to a product that eventually fails. The Edsel, a $250 million write-off by the Ford Motor Company in 1959, is one example. The “drop” error occurs when an idea that could have been highly profitable is eliminated from further consideration. How do we know that the idea could have been

Jerry Kirkpatrickhttp://www.blogger.com/profile/15361738222191730052jkirkpatrick@csupomona.edu1