tag:blogger.com,1999:blog-35143513.post-53643471198006733282007-01-01T06:46:00.001-08:002007-05-04T09:00:13.661-07:00

Starting a new blog—and especially since the paperback edition of my book defending advertising has just been published—I suppose I should begin with a post about advertising. So let me deal with a question that frequently arises: “What about subliminal advertising?,” to which I typically respond, “What about it? It doesn’t exist!”That’s the short answer. Some elaboration is required.The term “

Jerry Kirkpatrickhttp://www.blogger.com/profile/15361738222191730052jkirkpatrick@csupomona.edu2