tag:blogger.com,1999:blog-34850578.post-66089426301118309922008-05-02T11:59:00.002+01:002008-05-02T12:10:53.791+01:00Don Bulmer at SAP shares his experience of <a href="http://everydayinfluence.typepad.com/everyday_influence/2008/04/the-evolution-o.html">establishing an Influencer Relations program</a>. I esepecially like the engagement model and the segmentation (with revenue opportunity) of influencer groups.<br /><br />Don's diagram of this is <a href="http://everydayinfluence.typepad.com/.shared/image.html?/photos/uncategorized/2008/04/26/slide4.jpg">here</a>.Duncan Brownhttp://www.blogger.com/profile/01014293085026760114noreply@blogger.com