BC AIM DM Day - The Whole of Marketing

Speaker Presentations Now Online

2006-11-15T15:17:00.000-08:00

Speaker's Power Point presentations have been added as downloadable PDFs for Kelsey Breakey, Mona Goldstein, Raquel Hirsch, Tammy Lam and Becky Carroll (follow the links under each speakers bio below). This is a great resource to brush up on presentations you attended, or to see what you may have missed during one of the breakout sessions. Please also feel free to forward this amazing line-up to your colleagues as we'd like to spread more awareness about the quality of speakers from this year's DM Day.

Below each speaker's bio you'll also see a link called "Comments". We encourage everyone to weigh in on each speaker's presentation whether you were there, or only had a chance to read it after the event. If there is adequate response through the comments we'll even get some of the speakers to come back to the site in a week or two to respond to your comments and questions directly.

If you have any questions regarding the DM day website, please contact Thomas Stringham, BC AIM's Website Director at thomas@hottomali.com.

Sincerely,

BC AIM and the DM Day 2006 Committee

Direct Marketing - Basics and Beyond

2006-11-14T14:14:00.000-08:00

Kelsey Breakey
Blitz Direct

This session will bring you up to speed, provide you with some good rules to live by, and give you confidence when discussing the benefits of Direct Marketing and how it can fit into an integrated marketing plan. Topics will include: how to know when Direct Marketing makes sense in your marketing plan, what makes a DM strategy effective, the importance of data vs. creative, B2C vs. B2B tips and tactics to consider, the value of results and optimization. Perfect for those who have little DM knowledge, and those who feel left by the wayside in the ever-changing world of integrated marketing.

Download presentation.

Techniques that Work: Inspiration from the Golden Age of Direct Marketing

2006-11-14T14:10:00.000-08:00

Mona Goldstein
The Goldstein Group

A “then & now” comparison. And ‘now’ doesn’t always hold up so well—particularly around creativity and the basic principles of direct marketing. Discuss the techniques that are successful because they are baked into direct marketing, see some tricks we've left behind that should be left behind, and how to take inspiration from the single channel past to build success in the multi-channel present.

Download presentation.

Optimizing Demand Generation

2006-11-14T14:03:00.000-08:00

Raquel Hirsch
Hirsch Strategies

Optimizing Demand Generation
a.k.a. “How to squeeze more from the traffic that is ‘already’ coming to your site, making it unnecessary to spend more on increasing traffic to it.” Conversion Optimization (CO) is probably one of the most basic online tools to improved demand generation, but it’s one of the tools that gets overlooked the most. In this case studies based presentation, you will learn the basics of Demand Generation and Conversion Optimization -- and how you can get back to your office and improve your marketing ROI in no time.

Download presentation.

Employing & Measuring Rich Media

2006-11-14T13:52:00.000-08:00

Tammy Lam
Eye Wonder

Learn more about the hierarchy of online video ad options ranging from the simple repurposing of existing TV spots into banner ads all the way up to shooting multiple videos exclusively for the web, for truly interactive narrative experiences availed within expandable ads. View a variety of campaigns that push today’s creative and technical envelope, and provide case studies of rich media and integrated campaigns, and underscore how richer media really does lead to richer results.

Download presentation.

Grab Hold of the Joystick: The Electronic Arts Story & the shift from marketing products to marketing experiences.

2006-11-14T12:43:00.000-08:00

Becky Carroll
1 to 1 Marketing, San Diego
Peppers & Rogers Group

Companies today need to make a paradigm shift from marketing products to marketing experiences. As the customer steps into the driver’s seat, marketers are faced with the challenge of engaging customers in the dialogue while increasing customer value. Learn how leaders in various industries are getting a marketing adrenaline rush from their results using techniques based on customer value and needs, marketing/brand experiences, and Web 2.0. Becky Carroll, 1to1 Expert, will guide the way with best practice case studies from the video game industry, among others.

Download presentation.

DM Day 2006, The Whole of Marketing, was a success!

2006-11-14T11:06:00.000-08:00

Thank you to those of you who attended and we hope your day was filled with new learnings, creative and strategic inspiration, great networking and hopefully a few "ah-ha's!". To all of our speakers, job well done, and sincere THANKS.

We look forward to next year when we can reconvene for a day of integrated marketing tips and trends, tales of success and trials, and of course, a few cocktails with friends.

Sincerely,

BC AIM and the DM Day 2006 Committee

The seminars. The hors d'oeuvres.

2006-09-20T16:14:00.000-07:00

Can you really learn while you schmooze? Pick up new response techniques while you eat? Or network effectively over martinis?

You can at BC AIM's DM Day.

With amazing speakers, great entertainment and the cream of Vancouver's thriving integrated community, it really is the whole of marketing. But the best thing is, you only need half the day off work.

Early-Bird Pricing only available until October 13th-
call 604.633.0033 to register today!