t'Internet PR & Advertising2.0

Video advert inside a print title

2009-09-17T12:00:00.000-07:00

Entertainment Weekly in the US has put the first video in a print magazine. The video player includes an advert for Pepsi Max and trailers The Big Bang Theory on CBS.

My favourite video on it:

Hat tip Justin Reid, via BBC

Online PR is all about Community

2009-09-03T11:41:00.000-07:00

Radio silence broken, we have been busy at RealWire of late!

Online PR is all about Community from RealWire on Vimeo.

Ultimate Recycling

2009-06-26T13:26:00.001-07:00

Retro ad from 1989 is back from Milky Way:

De Ja View

2009-05-19T11:55:00.000-07:00

So Sainsbury's is 140 and Marks & Spencer's is 125...and they both brought us the Avocado?!?!

It seems Rainey Kelly Campbell Roalfe/Y&R (M&S) and Abbott Mead Vickers BBDO (Sainsbury's) have all followed in MCBD (Hovis) very large footsteps!

Sainsbury's:

Something New From S..
Watch the ad...

Marks and Spencers:

125 Year Celebration..
Watch the ad...

Amazing Hovis advert from 2008:

1 out of 1

2009-05-14T13:28:00.000-07:00

So you make pressure cleaners, not the most exciting products...

But you celebrating 25 years in business, so you make an advert:

I give Kärcher the thumbs up - 1 advert, 1 successful one! In the same mould as Coke and Mentos.

Everyone loves magical Trevor

2009-03-24T13:36:00.000-07:00

I heard through the grapevine that the new 118 247 advert is to the theme of Magical Trevor, the legendary Weebls stuff creation.

Magical Trevor makes an appearance at the table waiting for curry:

Here is Magical Trevor in all his glory:

It has only taken 5 years for him to get on the big screen and 10,873,559 views on Weebls-stuff website!

Funny viral

2009-03-18T10:40:00.000-07:00

Funny viral from Samsung, saw this floating about Twitter:

Hat Tip to Bridey

Social Networking World Forum - Day 1

2009-03-15T12:45:00.000-07:00

Last Monday I headed over to Olympia with @AdParker for the Social Networking World Forum, Day 1. RealWire were one of the media partners for the event.

The day was littered with fantastic speaker, first up was Julie Meyer on how social media business can make money. She gave case studies on Ariadne capitals portfolio of social media clients who have had success.

Slicethepie - A financing platform for music, which has partnershiped with Bebo
Zopa - A well established social lending platform
Monitise - A mobile banking service with 10'000 customers a week
Lickerish - Celebrity image syndication with a clever business model
10Duke - Bringing offline communities online

Julie summarised the characteristics of these enterprises:
- Willingness to accept change
- Inspired Dullness
- Surf the Tsunami
- Attention to interface/design

Alex Halliday then impressed me, a 23 year old with a great business brain. Alex founded SocialGO which he described as the "Long tail of social networks" as they make bespoke networks.

Alex gave a great timeline of social networks:
2000 Disconnected > 2002 Friendster > 2005 Major Players > 2008 Connectivity

Other notes; 1 network cant cater to all people, Applications cannot capture niches, Ning has 800'000 networks, not everyone wants to join Facebook/MySpace. 50 cent's network has 600,000 members!

SocialGO can be white labeled and has integrated functions such as advertising and paypal which allow for good business opportunities.

Netlog were one of the first social networks, Lorenz Bogaert noted that they are in 25 languages and have 40 million members.

David Jones from Friendster reminded us of emerging markets, as Friendster is number one in Asia. It is a top 10 site for traffic in the world, and top 5 site in the mobile internet world. m.friendster.com had 1.5 BILLION page views in a single month!

Michael Donnelly from Coca Cola commanded the stage, starting with virtual thirst and then going onto Cokes Facebook fan page. The fan page isn't run by coke it is run by fans! It is the number 2 fan page on Facebook. The two admins were asked to make a video for coke, which was fantastic!

Interesting Coke keep social media marketing in house, they feel it is important to have real relationships.

Dirk Singer from Cow PR gave tips on marketing in a recession. According to Marketing Sherpa social media budgets are up 28%.

Other notes; social bookmarking not being picked up by digital natives, companies not claiming usernames and UK housewives spend 47% of free time online!

Some great slides from Dirk:

The Air force blog assessment seems like a good way to interact and would work in any social media manual.

After watching the Panel I finally got the chance to speak to Will McInnes after seeing him speak on numerous occasions and communicating on Twitter.

2nd Annual Media Content World Summit, London

2009-03-03T11:28:00.000-08:00

Last Thursday I went to the 2nd Annual Media Content World Summit in London, run by Joseph De Villiers at TechnoSummits. I tried my best to live tweet!

Opening keynotes were by the very entertaining Rory Sutherland from Ogilvy, setting the scene with comedy and in-depth knowledge of digital advertising practice. Rory commented on 'Realtime' - preventing issues with information (E.G Radio's having roadwork updates), that advertisers are spending the proportionally the same as when there was less media channels and gave a case study for customer engagement using Fizzback as an example.

The industry review was provided by ACT (Association of commercial television) - Official research has discovered that mobile TV has been slow to pick up.

The first panel was "VOD and IPTV: Show me the money" among the panelist was Richard Gale from Playboy TV UK. A fellow Twitterer!
Notable comments:
- Playboy closing DVD division to sell direct in digital
- 'Portability' - highlighted well by Slingbox
- OnDemand replacing scheduling and Personalisation
- Content quality
- Tracking - VOD and IPTV allows for tracking

Geir Bjorndal from Conax then spoke on the future of digital media.
- Protecting revenues for content providers
- Encrypting content

The final part I went to was Jon Snow interviewing Pete Bazalgette a very interesting interview called "Straight Talking" about monetisation of digital media, summary:
- This is an age of disruption
- Gaming and gambling are generating revenues
- Where will the BBC raise funds?
- ITV advertising down 17%, Five down 30% and Channel4 down 11%
- Hulu will overtake YouTubes revenue in 2009
- Privacy, Piracy, Personalisation and Phorm
- Penny make pounds make lots of pounds!
- The Kangaroo saga
- Product placement on UK TV (currently illegal)
- Behavioural advertising (regulations and backlash)
- Traditional media are dinosaurs
- Jon Snow blogs!
- Digital Britain, how the governments short term will mean much wont be implemented

Twitter, Polls, PR and Tea

2009-02-27T09:38:00.000-08:00

So it looks like I am not alone on the sugar in tea front. Using Twitter, I setup a twtpoll for ask the UK PR twitter community about whether they have sugar in tea! Here are the results:

I am usually pretty healthy, but tea is my bad habit. Probably 3-10 cups a day, depending on where I am etc. So that is 3-10 tea spoons of sugar (not to mention the caffeine). Time for a change me thinks...so I am going to try cut sugar and maybe tea in general is favour of a glass of water...wish me luck.

Spotify

2009-02-23T12:01:00.000-08:00

Through Twitter I have heard of Spotify, a free programme for streaming music. After a simple download you can search and listen to a huge amount of music, about 90% of my searches have ended in success (Obviously you need an Internet connection). Spotify has numerous licences so many artist are covered!

You can then create playlists and share them with your friends. Jed shared his Electro mix earlier, and here is my Rock through the ages playlist.

Basically it is pretty awesome!

Oxford Twestival

2009-02-13T00:33:00.000-08:00

I went along to Oxford Twestival #oxtwestival last night at The Cape of Good Hope pub on Magdalen round about. Organised by @Jake, @colinmercer and @sylwiapresley.

I chipped in my donation to try and help raise the $1 million for Charity:Water that this Twitter organised meet-up is trying to achieve.

Scott Harrison, Founder of charity: water - Thanks the Twestival:

If you want to help this worthy cause, then donate via: http://twestival.com/

We had entertainment from the Funky Llamas, who were fantastic.

A little video clip from the night:

Well organised, good fun and a good cause. Well done to all at Twestival for sorting this, especially a very busy Jaz Cummins!

Twestival: Thursday 12th February 2009

2009-01-23T08:30:00.000-08:00

On February the 12th, 100+ cities will be hosting their own Twestival!

From the social media release:

"The global event, described as "a 'tweet-up' with a social conscience", will be raising money to support charity: water, a not-for-profit bringing clean and safe drinking water to people in developing nations."

As I am from the shire, I will be attending OxTwestival in Oxford. You can sign up here http://twtvite.com/lmkbt0

Remember, the main reason behind this is to raise money to give people in the less developed world clean drinking water!

The September Campaign Trailer - www.borninseptember.org from charity: water on Vimeo.

Life's for sharing

2009-01-19T08:04:00.000-08:00

The new advert from T-Mobile was shared with me on Twitter by Kryten from Red Dwarf...

Official blurb from T-Mobile Dance on the advert developed by Saatchi & Saatchi:

"At 11 o'clock on Thursday 15 January around 350 peoplebroke into a choreographed dance routine in London'sLiverpool Street Station for the shooting of a new advertising campaign by T-Mobile."

Life's for sharing has a cool YouTube page too - http://uk.youtube.com/user/lifesforsharing.

What have we been up to?

2009-01-11T13:12:00.000-08:00

New year, new name - webitpr is now RealWire. Everything else remains exactly the same!

O and we made a cool animation too :)

The Online Media from RealWire on Vimeo.

Compare the Meerkat

2009-01-04T08:19:00.000-08:00

Very funny TV advert from Comparethemarket.com , and they have even set up a nice website at Compare The Meerkat dot com!

With so many boring TV adverts in the price comparison space this is a clever idea. More at Seventy seven's blog.

'X-Men Origins: Wolverine' trailer

2008-12-16T04:39:00.000-08:00

Awesome

Brilliant Viral: 'Creative Juicing'

2008-12-09T09:30:00.000-08:00

Hat Tip Wadds

Currys not so good offer

2008-11-21T11:20:00.000-08:00

Currys Christmas: So the advert says get a £10 voucher when you buy a camera, ipod, sat nav or camcorder. You can even give it to someone you love this Christmas...

...so, what about the small print? Well it wasn't so small:

Redeemable from the 4th-24th of December!

Hmm, not much good opening that on Christmas day...FAIL.

Berocca blogger relief - part 2

2008-11-04T15:18:00.000-08:00

Got my relief pack on the 2nd before the big day, so havent had a chance to catch up!

Here it is in all it's beauty:

USB panic button, Berocca glass, stress ball, dead fred pen holder, two pens and an electronic bubble wrap keyring:

They forgot the tube of Berocca!!! Ooops... The dead fred is awesome, so is the bubble wrap keyring. I have never tried Berocca and I still haven't!

Three for Three meme

2008-10-23T13:50:00.000-07:00

I have been tagged by Paul to join in the latest meme, started by Jed here, it is all a bit of fun. To quote Jed "Three for Three will consist of three top three selections then passed on to three people for them to each pass it on to three more people"

Top Three non-work websites
1. Facebook
2. WycombeWanderers.com (STILL unbeaten in L2)
3. BBC iPlayer

Top Three Karaoke Songs
1. It's Not Unusual
2. Mustang Sally
3. Scatman (Ski Ba Bop Ba Dop Bop)"...

Top Three Weekend Cocktails
1. Pina Colada
2. White Russain
3. Cheeky Vimto

And the three people I am tagging are:
1. Gill
2. Richard
3. Suz

Berocca blogger relief - part 1

2008-10-02T05:22:00.000-07:00

Thanks to Berocca for the pack...no time to blog in detail until I get back from Honeymoon so here is their latest viral instead:

Link love to Wario

2008-09-29T10:10:00.000-07:00

This is everywhere, but is worth a look!
http://www.youtube.com/experiencewii

Viral, viral marketing

2008-09-15T14:02:00.000-07:00

Hat tip to Todd Defren

YouTube video hits 100 million views!

2008-09-08T15:58:00.000-07:00

And the video is... "Avril Lavigne - Girlfriend"! Not the "Evolution of Dance"!!!!!!!!!!!!!

More on the 'cheat' here.

I can't embed it as it states "Embedding disabled by request", here is the link though - http://www.youtube.com/watch?v=cQ25-glGRzI

Evolution of Dance deserves a play...