tag:blogger.com,1999:blog-331780372009-07-06T06:02:01.491-03:00Este blog tratara de mostrar una mirada profesional y absolutamente subjetiva(por que nunca se contara con toda la info estrategica del producto/servicio) de las campañas publicitarias (comercial, ad, spot).Bienvenido seran todos los comentarios que lo enriquezcan.Alexnoreply@blogger.comBlogger1391125tag:blogger.com,1999:blog-33178037.post-56607429984418779652009-07-06T06:02:00.001-03:002009-07-06T06:02:01.496-03:00Personal (Carolina Arrua y Carlos Jenkins) de Paraguay con su comercial "Las vías" acompañado por su <a href="http://www.loqueteinspira.com/">site </a><br /><br />Agencia: Oniria (Camilo Guanes, Rodrigo Weiberlen, Daniel Achaval y Sergio Kostianosvky)<br />Productora: Mira (Marcelo Martinessi)<br />Música Original: Mike Cardozo<br /><br /><object width="425" height="344" class="BLOG_video_class" id="BLOG_video-7b0924ca117a88ce" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" 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src='https://blogger.googleusercontent.com/tracker/33178037-5660742998441877965?l=comercialestv.blogspot.com'/></div>Alexnoreply@blogger.com0tag:blogger.com,1999:blog-33178037.post-63221243232446300302009-07-05T18:36:00.003-03:002009-07-05T18:40:48.010-03:00Comercial de The Economist, "Red wires". <br /><br />Agency: AMV BBDO <br />Director: Tom Carty<br /><br /><br /><object width="425" height="344" class="BLOG_video_class" id="BLOG_video-4fc44efd48693eff" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" 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src='https://blogger.googleusercontent.com/tracker/33178037-6322124323244630030?l=comercialestv.blogspot.com'/></div>Alexnoreply@blogger.com0tag:blogger.com,1999:blog-33178037.post-52307709154711866042009-07-03T07:15:00.001-03:002009-07-03T07:15:01.125-03:00Campaña del SEDRONAR (Secretaría de Programación para la Prevención de la Drogadicción y la Lucha contra el Narcotráfico) compuesta por cuatro comerciales.<br />En esta oportunidad presentamos estos dos, dentro de su campaña llamada "Hablemos".<br /><br />Agencia: Mix (Julián Carrera, Anibal Guiriani, Augusto Guerido) <br />Productora: Awards Cine (Ariel Winograd)<br /><br /><object width="425" height="344" class="BLOG_video_class" id="BLOG_video-723dffbdf2e183f1" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" 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src="http://www.blogger.com/img/videoplayer.swf?videoUrl=http%3A%2F%2Fvp.video.google.com%2Fvideodownload%3Fversion%3D0%26secureurl%3DqAAAAHfApvOOOB_WlESfHfM9b00th7QuhaUKi87YiVJIYUmEtCTregURjfkEodMaYdis0YELAjfOUY-T6kjkzWMXzQHRWwZl2oiqepfwzOICB7ucEfBtzTJsnYnrBChHx9iHYWyhEMZweYGr99yBb8bXV7V_FcXrlfSDHtk3hmBfLxmOl4nqULRaVawBHFmO7q_kdqFmWOd8F58v6eyLb7mApPv3IQLN6DHIoQveRXTOmotl%26sigh%3D3nQxhUeQ6qdAjt5Kl6cCx5Piti8%26begin%3D0%26len%3D86400000%26docid%3D0&amp;nogvlm=1&amp;thumbnailUrl=http%3A%2F%2Fvideo.google.com%2FThumbnailServer2%3Fapp%3Dblogger%26contentid%3D723dffbdf2e183f1%26offsetms%3D5000%26itag%3Dw320%26sigh%3DsKNCgwVMmJw64Wq0NDXIObKF71w&amp;messagesUrl=video.google.com%2FFlashUiStrings.xlb%3Fframe%3Dflashstrings%26hl%3Den" type="application/x-shockwave-flash"></embed></object><br />Hablemos 1<br /><br /><object width="425" height="344" class="BLOG_video_class" id="BLOG_video-7a2726d64967985e" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" 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src='https://blogger.googleusercontent.com/tracker/33178037-5230770915471186604?l=comercialestv.blogspot.com'/></div>Alexnoreply@blogger.com0tag:blogger.com,1999:blog-33178037.post-77445195224269131702009-07-03T06:21:00.000-03:002009-07-03T06:21:00.440-03:00Frucor de Australia para su producto V Energy Drink desarrolló una inicitativa "the VRaw program" y este es uno de sus comerciales.<br /><br />Production Company: Radical Media (The Glue Society)<br />Music Artist: Bumblebeez (Misfit)<br /><br /><br /><object width="425" height="344" class="BLOG_video_class" id="BLOG_video-3cb902213551302a" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" 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src='https://blogger.googleusercontent.com/tracker/33178037-7744519522426913170?l=comercialestv.blogspot.com'/></div>Alexnoreply@blogger.com0tag:blogger.com,1999:blog-33178037.post-43172223204534473242009-07-02T07:14:00.000-03:002009-07-02T07:14:00.553-03:00Unilever para su marca de caldos Knorr (Marcos Nakagawa, Sebastian Otero, Alberto Hill) nos trae su nuevo comercial, "la mejor cena". <br /><br />La marca continúa con su "calidez" en la comunicación, siempre junto a la familia y en este caso acompañada por una muy buena banda musical. <br /><br />Agencia: Ponce Buenos Aires (Hernan Ibarra, Walter Aregger, Rafael Santamarina, Juan Manuel Montero)<br />Productora: Prettybird (Jeff Labbe)<br />Banda Musical: YOMPI<br /><br /><br /><object width="425" height="344" class="BLOG_video_class" id="BLOG_video-aaeda82fa7dce160" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param 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src='https://blogger.googleusercontent.com/tracker/33178037-4317222320453447324?l=comercialestv.blogspot.com'/></div>Alexnoreply@blogger.com0tag:blogger.com,1999:blog-33178037.post-84900202201167706242009-07-02T06:38:00.003-03:002009-07-02T06:38:00.210-03:00Reporters Without Borders de Francia con este sincero "Test" con niños.<br /><br />Agency: Saatchi & Saatchi, Paris (Christophe Coffre, Maureen McCabe, Amy Hollier, Lisa McLeod, Rebecca Poupard)<br />Director: Jean-Yves Lemoigne <br /><br /><object width="425" height="344" class="BLOG_video_class" id="BLOG_video-bf44d3637d2175ea" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" 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src='https://blogger.googleusercontent.com/tracker/33178037-8490020220116770624?l=comercialestv.blogspot.com'/></div>Alexnoreply@blogger.com0tag:blogger.com,1999:blog-33178037.post-29787379059806105782009-07-02T06:20:00.000-03:002009-07-02T06:20:00.834-03:00Dekalo, una juguetería en Estambul, Turquia, que se dedica a los modelos de autos en escala, su comercial "The Flip".<br /><br />Agency: Rafineri, Istanbul (Tayga Soysalturk, Ilker Zaharya)<br />Production Company: Macuka Film (Kerem Altug)<br /><br /><br /><object width="425" height="344" class="BLOG_video_class" id="BLOG_video-e7bc190004661715" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" 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src='https://blogger.googleusercontent.com/tracker/33178037-2978737905980610578?l=comercialestv.blogspot.com'/></div>Alexnoreply@blogger.com0tag:blogger.com,1999:blog-33178037.post-17619078226443528812009-07-02T05:56:00.000-03:002009-07-02T05:56:00.736-03:00La campaña de Stella Artois 4% creada por Mother London y dirigida, entre otros, por Agustín Alberdi de Landia ganó el León de Oro en Film Internet y está integrada por 3 comerciales "8 kilómetros", "Vingt-Quatre" y "Dial hard".<br /><br />En el <a href="http://comercialestv.blogspot.com/2009/03/stella-artois-cinema-du-riviera.html">link </a>el post para verlos.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/33178037-1761907822644352881?l=comercialestv.blogspot.com'/></div>Alexnoreply@blogger.com0tag:blogger.com,1999:blog-33178037.post-25405973725277843942009-07-01T06:18:00.002-03:002009-07-01T06:18:02.040-03:00Tampax con su comercial "V-day" y la presentación de su pag web (<a href="http://www.zack16.com/">zack16.com</a>)<br /><br />Agency: Leo Burnett, Chicago<br /><br /><br /><object width="425" height="344" class="BLOG_video_class" id="BLOG_video-ebe1b5350ad2971c" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" 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src='https://blogger.googleusercontent.com/tracker/33178037-2540597372527784394?l=comercialestv.blogspot.com'/></div>Alexnoreply@blogger.com0tag:blogger.com,1999:blog-33178037.post-30809254951647922972009-07-01T06:00:00.003-03:002009-07-01T06:00:18.660-03:00Comercial de Toyota en los EE UU, "Solar" para su modelo Prius.<br /><br /><br />Agency: Saatchi & Saatchi, Los Angeles (Mike McKay, Andrew Christou, Ryan Jacobs, Sean Farrell, Tito Melega, Simon Mainwaring, Eric Burnett)<br />Production Company: The Sweet Shop (Mr. Hide)<br /><br /><object width="425" height="344" class="BLOG_video_class" id="BLOG_video-53c2c2765b91b90" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" 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src='https://blogger.googleusercontent.com/tracker/33178037-3080925495164792297?l=comercialestv.blogspot.com'/></div>Alexnoreply@blogger.com0tag:blogger.com,1999:blog-33178037.post-4298743264924910622009-06-30T06:09:00.001-03:002009-06-30T06:09:01.500-03:00Fiat de Europa con su Eco Drive Case Study.<br /><br />Agency: AKQA <br /><br /><object width="425" height="344" class="BLOG_video_class" id="BLOG_video-fd0781be4550188e" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" 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src='https://blogger.googleusercontent.com/tracker/33178037-429874326492491062?l=comercialestv.blogspot.com'/></div>Alexnoreply@blogger.com0tag:blogger.com,1999:blog-33178037.post-37062965717765181832009-06-29T07:07:00.001-03:002009-06-29T07:07:01.169-03:00Personal para Personal Música (Guillermo Rivaben, Silvana Cataldo, Maria Clemente, Alejandro Rodríguez) continuando con los "covers", en este caso con los "Fleteros".<br /><br />Agencia: Santo (Maximiliano Anselmo y Sebastián Wilhelm, Matías Ballada y Luigi Ghidotti, Francisco Colombatti)<br />Productora: Laureana Ferrucci (Maxi Blanco)<br /><br /><br /><object width="425" height="344" class="BLOG_video_class" id="BLOG_video-6972d92867793d24" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" 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src='https://blogger.googleusercontent.com/tracker/33178037-3706296571776518183?l=comercialestv.blogspot.com'/></div>Alexnoreply@blogger.com0tag:blogger.com,1999:blog-33178037.post-42955354591053816062009-06-29T06:31:00.001-03:002009-06-29T06:31:00.359-03:00Llama la atención por estas regiones ver este tipo de comercial, el de la Swedish Armed Forces, "Machine" comparado con el "joven argentino, si tienes entre....."<br /><br />Agency: DDB, Stockholm (Anderas Dahlqvist, Magnus Jakobsson, Linus Ostholm, Patrick Dry, Fredrik Lund, Fredrik Simonsson, Simon Mogren)<br /><br />Production Company: North Kingdom (Jesper Kouthoofd)<br /><br /><br /><object width="425" height="344" class="BLOG_video_class" id="BLOG_video-ba419af07bb555c6" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" 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src='https://blogger.googleusercontent.com/tracker/33178037-4295535459105381606?l=comercialestv.blogspot.com'/></div>Alexnoreply@blogger.com0tag:blogger.com,1999:blog-33178037.post-60617523811214395592009-06-26T07:05:00.000-03:002009-06-26T07:05:00.173-03:00YPF (Sergio Resumil, Santiago Whelan y María José Perez Colman) con su comercial para el día del Padre.<br /><br /><br />Agencia: El Cielo (Ramiro Agulla, Lucho Festa, Otto Soria)<br />Productora: Rebolución (Andres Salmoyraghi)<br /><br /><br /><object width="425" height="344" class="BLOG_video_class" id="BLOG_video-16ec0f8a9a1afb34" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" 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src='https://blogger.googleusercontent.com/tracker/33178037-6061752381121439559?l=comercialestv.blogspot.com'/></div>Alexnoreply@blogger.com0tag:blogger.com,1999:blog-33178037.post-89667063569780714032009-06-26T06:18:00.002-03:002009-06-26T06:18:01.637-03:00Empresa Folha da Manhã S/A (Antonio Manuel Teixeira Mendes, Murilo Bussab y Renata Campos) para Assinaturas FSP, "Mosca".<br /><br />Agencia: Africa (Nizan Guanaes, Sergio Gordilho, Carlos Fonseca, Eduardo Martins, Humberto Fernandez, Flavio Waiteman, Cassio Zanatta)<br />Productora: O2 Filmes (Paulinho Caruso y Fernando Meirelles)<br /><br /><br /><object width="425" height="344" class="BLOG_video_class" id="BLOG_video-c51569460f78933c" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" 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src='https://blogger.googleusercontent.com/tracker/33178037-8966706356978071403?l=comercialestv.blogspot.com'/></div>Alexnoreply@blogger.com0tag:blogger.com,1999:blog-33178037.post-25896650526211991862009-06-25T07:17:00.001-03:002009-06-25T07:17:01.367-03:00Movistar promocionando "Internet en tu Movistar" con su comercial "Araña".<br /><br />Agencia: Young & Rubicam (Martín Mercado, Hernán Damilano,Martín Goldberg, Martín Goldberg y Hernán Damilano)<br />Productora: Puenzo Hnos (Pepe Puenzo)<br /><br /><br /><object width="425" height="344" class="BLOG_video_class" id="BLOG_video-5e670bfe6fa27511" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" 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src='https://blogger.googleusercontent.com/tracker/33178037-2589665052621199186?l=comercialestv.blogspot.com'/></div>Alexnoreply@blogger.com1tag:blogger.com,1999:blog-33178037.post-73043302445331471452009-06-25T06:27:00.001-03:002009-06-25T06:27:00.312-03:00Procter & Gamble para su producto Luvs, "New kid". <br /><br />Agency: Saatchi & Saatchi, New York (Gerry Graf, Tris Gates-Bonarius)<br />Production Company: Station Films (Harold Einstein)<br /><br /><object width="425" height="344" class="BLOG_video_class" id="BLOG_video-f03a933bb70add63" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" 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src='https://blogger.googleusercontent.com/tracker/33178037-7304330244533147145?l=comercialestv.blogspot.com'/></div>Alexnoreply@blogger.com0tag:blogger.com,1999:blog-33178037.post-59744900733515280052009-06-24T07:42:00.002-03:002009-06-26T09:26:39.744-03:00Sweet Foods & Snacks<br />-Llama, de Latinworks para Starburst, Mars, Estados Unidos hispano<br />-Mariachis de Leo Burnett México para Skwinkles Sweets Mars México<br />-V de JWT Argentina Buenos Aires para Frigor Icecream Nestlé Argentina Argentina<br /><br />Alcoholic Drinks<br /><br />-Doctor de Del Campo Nazca Saatchi & Saatchi Buenos Aires para Norte Beer Ambev Argentina<br />-It Guy de Del Campo Nazca Saatchi & Saatchi Buenos Aires para Norte Beer Ambev Argentina<br />-Millionaire de Del Campo Nazca Saatchi & Saatchi Buenos Aires para Norte Beer Ambev Argentina<br /><br />Non-Alcoholic Drinks<br /><br />-Hidden Formula de Santo Buenos Aires para Coca-Cola Coca-Cola Argentina<br />-Coffin de Sra Rushmore Madrid para Aquarius Soft Drink Coca-Cola España España<br />-Encounter de McCann Erickson Madrid para Coca-Cola The Coca-Cola Company España<br /><br />Cosmetics & Beauty<br /><br />-Squares de ponce buenos aires para Axe Deodorant Unilever Argentina<br /><br />Cars<br /><br />-Figures de Publicis Graffiti Buenos Aires para Renault Sandero Renault Argentina<br />-French Cinema de Publicis Comunicación España Madrid para Renault Mégane Renault España<br />-Dog-Fish de AlmapBBDO São Paulo para Vw Spacefox Volkswagen Brazil<br /><br />Other Vehicles, Auto Products & Services<br /><br />-Boxes de AlmapBBDO São Paulo para Vw Trucks Volkswagen Trucks Brasil<br />-Raindrops de Leo Burnett Brasil São Paulo para Fiat Rain Sensor Fiat Brasil<br /><br />Retail Stores<br /><br />-Surgery de Publicis Comunicación España Madrid para Optician Visionlab Optician's España<br />-Dinner de Publicis Comunicación España Madrid para Optician Visionlab Opticians España<br />-Date de Y&R Buenos Aires para Supermarket Jumbo Retail Argentina<br />-Mouse de DDB Brasil São Paulo para Furniture Store Tok&Stok Brasil<br /><br />Restaurants & Fast Food Outlets<br /><br />-Cowboys de Insight DDB Panama para Mccafé Mcdonald's Panamá<br /><br />Travel, Transport & Tourism<br /><br />-Pop-Up de TBWA\ESPAÑA Madrid para Renfe Trains Renfe España<br /><br />Entertainment & Leisure<br /><br />-Spaceships de Vitruvio Leo Burnett Madrid para Sitges Fantasy Film Festival Sitges Fantasy Film Festival España<br />-Hindu de Savaglio\TBWA Buenos Aires para Bafici Indie Films Festival Gobierno De La Ciudad De Buenos Aires Argentina<br />-Orientals de Savaglio\TBWA Buenos Aires para Bafici Indie Films Festival Gobierno De La Ciudad De Buenos Aires Argentina<br />-Beach de Savaglio\TBWA Buenos Aires para Bafici Indie Films Festival Gobierno De La Ciudad De Buenos Aires Argentina<br />-Blood Rain de TBWA\ESPAÑA Madrid para Sony Playstation Sony Computer Entertainment España<br />-Security Guard de McCann Erickson Madrid para Surreal Things Exhibition Guggenheim Museum Bilbao / Bbva / V&A España<br /><br />Publications & Media<br /><br />-Purple de la comunidad Buenos Aires para Rolling Stone Magazine Grupo De Revistas La Nación Argentina<br />-Yellow de la comunidad Buenos Aires para Rolling Stone Magazine Grupo De Revistas La Nación Argentina<br />-Bird de la comunidad Buenos Aires para Mtv Channel Mtv Argentina<br />-Gym Class de la comunidad Buenos Aires para Mtv Channel Mtv Argentina<br />-New Worlds de DDB Brasil São Paulo para Brasileiros Magazine Brasileiros Magazine Brasil<br /><br />Banking, Investment & Insurance<br /><br />-Couple de Pragma DDB Lima para 60 Loan Bbva Banco Continental Perú<br /><br />Business Equipment & Services<br /><br />-Massage Therapist de Borghierh/Lowe Sao Paulo para Job Search Website Uol Brasil<br /><br />Commercial Public Services<br /><br />-Toby & Sheila de Santo Buenos Aires para Internet Service Provider Telecom Arnet Argentina<br />-Creativity de AlmapBBDO São Paulo para Art And Design School Epa Brasil<br /><br />Corporate Image<br /><br />-Petals de TAPSA Madrid para Vodafone Cinema Sponsorship Vodafone España<br />-Let's Invent The Future de Y&R MADRID Madrid para Oil And Gas Company Repsol España<br />-One Million Users de Santo Buenos Aires para Internet Service Provider Telecom Arnet Argentina<br />-Call de Santo Buenos Aires para Internet Service Provider Telecom Arnet Argentina<br />-Envelope de Santo Buenos Aires para Internet Service Provider Telecom Arnet Argentina<br /><br />Fundraising & Appeals<br /><br />-Desperate, de Cassanova Pendrill para Unice, Estados Unidos hispano<br />-All Against Each Other de Leo Burnett Lisboa para Amnesty International Amnesty International Portugal<br /><br />Best Use of Music<br /><br />-It Guy de Del Campo Nazca Saatchi & Saatchi Buenos Aires para Norte Beer Ambev Argentina<br />-Millionaire de Del Campo Nazca Saatchi & Saatchi Buenos Aires para Norte Beer Ambev Argentina<br /><br />Internet Film<br /><br />-Rafa Nadal de Villarrosàs Barcelona para Nike Olympic Sponsorship Nike España<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/33178037-5974490073351528005?l=comercialestv.blogspot.com'/></div>Alexnoreply@blogger.com0tag:blogger.com,1999:blog-33178037.post-65849008370932848502009-06-24T07:00:00.001-03:002009-06-24T07:00:16.888-03:00Trillonarios.com (Osvaldo Gold) con su nueva campaña compuesta por tres comerciales, "Monóculo, Gritos y Pecera".<br /><br />Agencia: Sinus (Sebastián García Padín, Francisco García Otero y Francisco Cásserly)<br />Productora: Virgen<br /><br /><br /><object width="425" height="344" class="BLOG_video_class" id="BLOG_video-1a8b405c66dc494c" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" 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src='https://blogger.googleusercontent.com/tracker/33178037-6584900837093284850?l=comercialestv.blogspot.com'/></div>Alexnoreply@blogger.com0tag:blogger.com,1999:blog-33178037.post-86055485817324905112009-06-24T06:03:00.000-03:002009-06-24T09:15:09.062-03:00Comercial de Lexus, "Running".<br /><br />Agency: Team One <br />Production Company: Park Pictures (Walter Stern)<br /><br /><br /><object width="425" height="344" class="BLOG_video_class" id="BLOG_video-e649e5cbbc6ead18" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" 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src='https://blogger.googleusercontent.com/tracker/33178037-8605548581732490511?l=comercialestv.blogspot.com'/></div>Alexnoreply@blogger.com0tag:blogger.com,1999:blog-33178037.post-57101882030038650522009-06-23T07:27:00.001-03:002009-06-23T07:27:02.433-03:00Pepsico para su bebida cola Pepsi (Federico Bluthgen, Nicolás López Martí, Ubaldo Aguirre), "Pecsi", en una campaña divertida pero que asociándolo al posicionamiento de "ahorrás", indefectiblemente la marca se posiciona como no líder sufriendo un deterioro en la percepción de ella. <br /><br />Agencia: BBDO Argentina (Ramiro Rodríguez Cohen, Rodrigo Grau, Patricio Elfi, Juan Pablo Carrizo) <br />Productora: Argentinacine (Augusto Giménez Zapiola)<br /><br /><object width="425" height="344" class="BLOG_video_class" id="BLOG_video-48f60f8bb2e68bad" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" 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