tag:blogger.com,1999:blog-33138368.post-1156262501809882602007-10-09T12:01:00.000-04:002007-12-30T21:11:55.856-05:00<span style="font-family:arial;"><span style="font-weight: bold;">Problem:</span> Have you ever came up with a great concept, maybe even sketched it out, only to have the version that comes back from Design to be WORSE than the original concept? It can and does happen.<br /><br /><span style="font-weight: bold;">Solution:</span> "Three strikes, you're out!" Give the design team feedback, point out specific disconnects from the original plan. Most great work really does require several iterations - designers aren't mind-readers, nor do they typically think in terms of gaining conversions or achieving shrewd usability. If they don't have that type of experience, they just may need alot of feedback. (<a href="http://www.fastcompany.com/resources/design/lawrence/111506.html">more on this</a>)<br /><br /><span style="font-style: italic;">But a word of advice: </span>if the Design team isn't able to deliver an amazing page or site within 3 tries, they probably won't ever be up to snuff. Put them on your B (or C) list, and set your sights on finding someone who is a better fit to help drive your site conversions and usability.<br /></span><div class="blogger-post-footer">visit www.rudeusability.com<img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/33138368-115626250180988260?l=www.rudeusability.com'/></div>Greenjarnoreply@blogger.com1