The Simpleton

No fun

2009-07-05T09:29:00.002+01:00

More notices

2009-07-05T09:18:00.003+01:00

I suppose 'deep' is a relative term.

I think if there really are quicksands here, we need a greater sense of alarm in this notice. Both signs seen along the Thames Path in Gloucestershire last week.

Banksy versus Bristol Museum

2009-06-19T14:57:00.004+01:00

I haven't had so much fun in an art show for years (well, ever...). There is a lot to pick out, but in the interest of relevance to this blog, here's a nice reference to small print.

Our MA students

2009-06-19T14:46:00.003+01:00

Our MA students have finished the practical part of their course (dissertation still to come) and their work has been on display this week. They have been a delight to work with, and their work is terrific. Here they are having their photo taken, and striking suitably creative poses.

Our forms design portfolio

2009-06-19T14:32:00.002+01:00

Well, now the MPs' exes have been published and you can see our work in its full glory - the blacked out bits spoil it a little, but still...

MPs' expenses: our small part in their downfall

2009-06-09T11:59:00.003+01:00

I remembered the other day that we (Information Design Unit, my former company) once had the job of designing the House of Commons expenses forms. The job went on for a long long time, as different wordings were tried and rejected. Obviously I would be sent to the tower for showing them (and I don't know which version, if any, was finally used), but it seems OK to mention that the declaration closely reflects the HMRC rules on taxation of expenses: "I confirm that I incurred these costs wholly, exclusively and necessarily... for the purpose of performing my duties as a Member of Parliament". I would say that is pretty clear.

Words in the street

2009-05-29T12:02:00.005+01:00

Thanks to the Lancaster Literacy Research Centre for this link.

Branding oxymoron

2009-05-11T21:32:00.003+01:00

The new kettle in our department is all wrong. A Frigidaire is a fridge. It has to be cold.

Oddly enough, I kept trying to turn it on by pressing the switch down (I think every other kettle works that way), but you had to pull it up. I thought it was because Frigidaire is an American brand and their light switches work the opposite way to ours (up is on). Paul Luna had a more ingenious idea - if Frigidaires normally get cold when you switch them on (ie, push the switch down), to get them to be hot you had to do the opposite (ie, pull the switch up).

Waiting for...

2009-05-11T21:07:00.002+01:00

Perhaps I’ve seen it a million times before, but I’ve only recently noticed this sign at Liskeard station. I love the icon. You could set a short story contest around it.

"Waiting for the one o'clock train, now approaching Saltash, St Germans next, Jim wonders (proudly sitting in his union jack flares, head curiously detached) how he will lift his heavy well-strapped case, armless as he is. "

Easy Read not easyRead

2009-05-11T18:36:00.007+01:00

A quick quiz. What is Easy Read?

1. Easy-Read is an ergonomic book holder that makes it easy to hold a book and turn the pages.

2. EasyRead is an application that lets you enlarge web pages to make them easier to read.

3. Easyread is a system for teaching dyslexic children

4. Easy Read is a way to write simply for people with learning difficulties, using pictures in support of clear language.

Hint - it’s all in the capitalisation. And it’s nothing to do with Stelios. That would be easyRead.

Two pictures of the ground

2009-04-17T21:01:00.003+01:00

No information design in this post - just a couple of photos of the ground. After burying a new sewer pipe, the contractors have carefully restored the double-yellow no parking lines in our car park, in spite of the fact the rest of the line is completely worn away.

After building this new ramp, someone walked through the wet cement leaving big boot marks. I love they way they have been carefully filled using cement of a different colour. Now there’s no missing them.

Cranks and idiots

2009-03-31T18:17:00.003+01:00

Since I am on a religious theme, these two books found themselves juxtaposed on my bookshelf. One is now in the kitchen where it belongs.

Making reading digestible

2009-03-31T16:44:00.006+01:00

Still on a scriptural theme... the Reader's Digest Bible cuts out the ‘boring bits’ – the genealogies or details of the Old Testament law – in an effort to make it less of a weariness of the flesh. But quite often when you look at other translations, the boring bits are actually graphically signalled, helping people read strategically (ie, helping them skip those parts).

In this page from Numbers, I've highlighted the section of the RD Bible that is the equivalent of a spread from an edition of the NIV (I designed the one shown some years ago for Hodder & Stoughton). The sections shaded pink are the ones left out of the RD version – I hope the image is clear enough to see that the list of tribes is spaced and indented in a way that makes it easy for the reader to simply skip over, noting the authenticity of the historical record (the main function of that passage for the modern reader). The spacing was not introduced by me but by the scholars and theologians responsible for the translation.

On another occasion I tried to take an even more explicit information design approach to Bible design. The Contemporary English Version is translated to be easier for people without a religious background to understand – it avoids theological terms, for example. I tried to make it look less bibly and to use genre cues to help readers approach it in a more strategic way. I could not avoid double columns (for space reasons) but I was able to use single column for poetry, so the line endings would be clearer. I used a three column ‘fine print’ approach for the boring bits, and bold headings.

Thought for the day

2009-03-31T15:49:00.004+01:00

Paul Luna twitters on a scriptural theme:

“God as usability guru? ‘We have never sent a messenger who did not use his own people’s language to make things clear for them’ Qur’an 14:4”

I counter with Ecclesiastes 12:12: ‘Of making many books there is no end; and much study is a weariness of the flesh.’

Oddly worded no smoking sign

2009-03-31T15:32:00.003+01:00

My compulsion to whip out my iPhone in toilets continues - this one from a National Express train.

I suppose it is entirely reasonable that if I watch someone smoking in the loo, they can complain to the train guard.

I'll have to stop these toilet posts - Paul Luna's talking about the Oxford Literary Festival in his blog this week, and I'm lowering the tone.

Another toilet sign

2009-03-31T15:24:00.003+01:00

I like the thoroughness of this sign. When you warn me about hot water, I want to know where it's likely to come at me from.

Location: Royal Station Hotel, Newcastle

Doing what it says on the tin

2009-03-31T15:13:00.002+01:00

We all like things that do what they say on the tin. I also like things that say on the tin what they do. Like these shop signs: no guesswork required (unless you're too young to know what a gramophone is).

Locations: the wool shop is in Liskeard, and the radio shop is in Jedburgh.

Information design anthem: new contender

2009-03-19T23:24:00.003Z

Radio Berkshire was in our department yesterday, interviewing staff and students. I was called back later in the day to comment on the Local Government Association's call to ban the use of jargon by local councils. Actually, their list was a little weak - 'coterminous' is translated as 'singing from the same hymn sheet'. That's not what it is, and even if it was, it's not so far from the kind of stuff they're trying to ban.

I played the programme back on iPlayer today, and realised that I hadn't spotted the music Radio Berkshire put on just before the spot on jargon: the Animals, 'Don't let me be misunderstood'.

Google street view melts car

2009-03-19T23:05:00.002Z

Google has launched street view in the UK. I love the side effects of their car-mounted cameras - this car looks like it's programmed Australia into its satnav.

Musical forms

2009-03-09T13:12:00.003Z

Following an earlier post about information design in rock, John Willmer tells me he reckons the only musical arrangement of a government form is Frank Zappa's wonderful 'Welcome to the United States' from the album The Yellow Shark. Do you know otherwise?

I suppose you could argue that Rowan Atkinson's schoolmaster is a performance of a bureaucratic process, but while perfectly timed it's not musical.

Dear Lord Customer

2009-03-09T12:42:00.005Z

I bought a shirt from the Boden catalogue at the weekend, and was flattered to be offered the choice of not just Mr or Ms in front of my name, but any number of aristocratic or military titles, including Field Marshall Lord. A couple of minutes with Google suggests to me that there may only be one of these extant, and only a handful at most... and that there is one person with Field Marshal the Rt Hon Lord in front of his name. Unfortunately he is unable to look forward to a delivery of underpants with his full title on the label.

He is also unable to shop with full dignity at Fortnum & Mason (the green one below) or Harrods (the yellow one). Sure enough, they are expecting the posh set, but I fear they are only scratching the surface. I remember a car insurance website years ago that included 'Chief', 'Mother Superior' and 'His Holiness' (I may have made up that last one, but only just).

I've been trying to work out the organising principle of the Harrods list - is it alphabetical, or based on protocol? I think it may be 'cast in order of appearance' which explains why the Wing Commander has somehow got between the Lord and his Lady.

school shcool

2009-03-01T10:40:00.004Z

The Times recently spotted spelling mistakes in the blog published by Jim Knight, the Schools Minister, and their website features a set of 'top twenty spelling mistakes on signs around the world'. Some are the usual homophone traps ('boarder', instead of 'border') from organisations who should know better, but most are just typos or spelling mistakes on hand written notices. The criticism seems a little picky, but I did like this one. I suspect it might be one of those phonetic spelling errors I've mentioned before. I think this one was written by that Dutch guy from the Grolsch ads. Or perhaps it is a nifty slogan from Jim Knight's department, trying to show that school can be cool.

Very good language blog

2009-02-08T11:06:00.004Z

We've had snow in the UK this week (it's become relatively unusual), and the linguist Geoffrey Pullum was on the radio this morning explaining why it is not true that eskimos have 25 words for snow. He has been fighting this urban myth for many years now, and his essay 'The great Eskimo vocabulary hoax' is a good read, as is all his stuff.

Googling him to find the link to it, I discovered the brilliant blog Language Log. He has a range of co-contributors including Geoff Nunberg, another entertaining and insightful writer on language. Meeting GN at a conference a few years back I confused him with GP, and told how much I'd enjoyed his eskimo stuff. He wasn't amused and I was given to understand I had committed lèse-majesté - evidently it happens all the time. But looking at some of his writings today I realise that Nunberg is indeed the alpha Geoff. Here's a sample which includes a nice new distinction I plan to quote a lot, between 'typos' and 'thinkos'.

Confessions of a distracted geek

2009-02-08T10:46:00.003Z

I am very proud of myself - I just found the Arial vs Helvetica quiz and scored 9 out of 10. Or should I be ashamed because I got one wrong? There's no feedback so I don't which one.

The Helvetica film is a wonderful celebration of typography. I enjoyed it hugely until I realised that it was never going to end, and that they were never going to stop the examples and the interviews. So I left early and never found out who dunnit. That's me and typographic geekery all over - I used to be a true typographic geek but got distracted.

The power of words

2009-02-08T09:53:00.003Z

The power of words was in the news this week, with Carol Thatcher's suspension from the BBC for using offensive racial language... well, the word Golliwog. Comments left on news websites were split between those who get it that the word is offensive, and those who don't. Words are offensive if they cause offense, and I'm most convinced (and moved) by the comments from people who were taunted with the name as children - such as the Independent's Ava Vidal.

Browsing in a second-hand bookshop this weekend I chanced upon what appears to be a revisionist version of a well known 1940s children's book by Robert Tredinnick.