tag:blogger.com,1999:blog-31658695.post116316388355629731..comments2007-02-09T17:47:00.224-05:00Paulahttp://www.blogger.com/profile/16995262723350443110noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-31658695.post-1163795697251268452006-11-17T15:34:00.000-05:002006-11-17T15:34:00.000-05:00See, that's the thing about PR - the contacts are the key. And while it is god awful leg work, in the end it's all worth it. <BR/><BR/>I'd say instead of looking at it as a whole - go little by little. Truth is, you'll want to sample the response before you do a large mailing.<BR/><BR/>Start off with your local club or two and see what they say. You may need to change your approach based on the initial response.<BR/><BR/>I'd say start with one, call and see who would approve this type of thing (probably the manager) and at least you'll be able to address it to a manager.<BR/><BR/>But again, Public RELATIONS is about networking. And just like none of us likes to receive mail "To Current Homeowner" not many clubs will want to receive a letter that says "Dear Manager."<BR/><BR/>You can do it without knowing a specific contact...but having one puts you that much higher on their priority list.Miss Phttp://www.paulachasehyman.com/blog.htmlnoreply@blogger.comtag:blogger.com,1999:blog-31658695.post-1163611345719766432006-11-15T12:22:00.000-05:002006-11-15T12:22:00.000-05:00Paula--<BR/>Thank you for your blog on teasers. <BR/><BR/>I've got a question for you concerning promotion. My first YA book with a tennis player MC comes out later this summer. As I wait for my in-house publicity person to contact me, I'm trying to find cost-effective ways of promoting the book. I was thinking of preparing flyers announcing its debut and sending them to targeted country clubs, tennis clubs and fitness clubs in various states, in the hopes that they will post them in their locker rooms or pro shops. <BR/><BR/>Upon gathering addresses of such clubs it struck me -- would it be god-awful if I didn't try to drudge up a specific contact name?<BR/><BR/>I know if I address it to a person directly instead of "Dear Tennis Club X" I will get a better response, but Paula, the sheer volume of clubs is staggering. I'll be lucky to get the adresses down without having to spend extra hours on a million club websites guessing and groping for the absolute correct club employee to aproach.<BR/><BR/>Am I stressing over something this simple? Yes, I am. Talk some sense into me!<BR/><BR/>(I know you from Verakay.com)Anonymousnoreply@blogger.com