tag:blogger.com,1999:blog-3119034799900683989.post-37749410945622476332007-08-10T14:59:00.000Z2007-08-10T15:53:35.793ZNo this is not an advert for a miracle fragrance that will have admirers flocking at your feet, but more to do with why people buy certain items. I read an article recently which explained that it is good to know why your customers buy from you.<br /><br />What has all of this got to do with personalised number plates you may ask? Well according to Robert <span class="blsp-spelling-error" id="SPELLING_ERROR_0">Warlow</span> of Small Business Success, a purchase is the result of satisfying a need, want or desire.<br /><br />I believe that personalised number plates fall into the 'desires' category. See if you agree, here is how Robert explains it:<br /><br />"Desires spring from emotions. If someone has a burning desire to satisfy, then logic more or less flies out of the window!"<br /><br />"If you are in the business of satisfying desires then you are probably selling niche products or services. You are focused on people who are happy to pay a premium to get what they want."<br /><br />Robert explains the desire motivators as:<br /><br />* Sex appeal<br />* To improve social standing – not just keeping up with the Joneses but to be better<br />* To demonstrate love<br />* To gain prestige or to impress<br />* To be popular<br />* Regaining a forgotten youth<br /><br />If you already own a personalised number plate, did any of these factors influence your decision to buy? Be honest!<br /><br />Robert <span class="blsp-spelling-error" id="SPELLING_ERROR_1">Warlow</span> of Small Business Success is author of the article 'Increase Your Profits by Knowing Why Your Customers Buy'. For more information visit <a href="http://www.smallbusinesssuccess.biz/">http://www.smallbusinesssuccess.biz</a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3119034799900683989-3774941094562247633?l=simplyreg.blogspot.com'/></div>www.simplyreg.comhttp://www.blogger.com/profile/07938188567284103448noreply@blogger.com0