Beverage Industry

2009-03-13T13:54:00.001-07:00

Preparing a LinkedInForMarketing.com presentation for Social Networking for Marketing

2009-03-11T15:46:00.001-07:00

Ready for the next teleseminar on how to use linkedin to land a job. www.LinkedInForMarketing.com

2009-03-06T19:27:00.001-08:00

Working on my book page at www.UnselfishPromotion.com for "The Unselfish Guide to Self Promotion" Self-Help and Self Promotion book

2009-03-05T22:07:00.001-08:00

Came back from my weekly Toastmasters Meeting in San Diego

2009-03-04T13:07:00.001-08:00

I'm preparing my next teleconference on Self Promotion. This one will be on using LinkedIn for job hunting. I'll have it on www.LinkedInForMarketing.com by the end of the day

2009-03-03T18:44:00.001-08:00

Experimenting with new social bookmarking tools for my blogs

New Sales For Energy Drinks and New Age Beverages

2008-11-27T14:14:00.000-08:00

What is the deal with Energy Drinks and new age beverage companies?

I don't see them selling in stores anymore.

This article deals with the new way of selling energy drinks... http://liquidbrandsmanagement.com/are-energy-drinks-dead/

Brought to you by the beverage industry and beverage development consulting company Liquid Brands.

Beverage Business Website

2008-09-13T22:49:00.000-07:00

We updated our Liquid Brands Beverage Business Website.

It now has beverage consulting, bottling, development information plus videos and audios on how to start your energy drink soda, water or any other beverage.

To learn more visit the beverage consultants
Thanks,

Jorge Olson

Professional Keynote Speaker

FREE Conference Call – Launch Your Beverage Company

2008-08-05T13:42:00.000-07:00

THE CALL IS TOMORROW!!!

You are invited to a FREE conference call this Wednesday August 6, 2008 at 6 PM PST sharp.

This call will be an “Overview of how to launch your beverage company"

Topics covered will include: How to start your company, find your target market, how much can you sell, develop your product and more.

To call in simply dial in the number and punch in the access code plus the # sign listed bellow at 6 PM PST.

Date: Wednesday August 6, 2008
Time: 6 PM PST / 9 PM EST

Conference Dial-in Number: (712) 451-6000
Participant Access Code: 685210#

The call will be from 15 minutes to 30 minutes in length.

Don't forget, the call is FREE. I hope you can make it.

Build Your Beverage Empire ™

Thanks,

Jorge

Jorge S. Olson
Liquid Brands Management Inc.
Liquid Brands Management S. A de C. V.

www.LiquidBrandsManagement.com

Join the FREE Conference Call on Selling to Mexico

2008-07-15T21:02:00.000-07:00

FREE Conference Call

How to Export your products to Mexico

Join us for a FREE Conference Call tomorrow, Wednesday July 16 to talk about how to export your products to Mexico.

As you know we’ve exported more than 1,000 truckloads of food, beverage and other products to Mexico selling it to convenience stores, supermarkets, distributors, restaurants and hotels.

We also created the Mexico Sales Alliance to help companies sell in Mexico.

Now you can learn what it takes to export your products to Mexico. The Number One trade partner with the USA.

Date: Wednesday July 16, 2008
Time: 6 PM PST / 9 PM EST

Conference Dial-in Number: (712) 451-6000
Participant Access Code: 685210#

Thanks,

Jorge

Jorge S. Olson

More Energy Shots

2008-06-28T13:27:00.000-07:00

These past few months I’ve been approached by at least 30 new Energy Shots wanting help, marketing, strategy, sales or distribution. The difference between shots and energy drinks is large. The number one advantage of Energy Shots is the type of distribution they require. Energy Drinks need specialty beverage distributors because of their size and weight. Shots on the other hand can be distributed by wholesalers and small distributors. You can even drop ship shots and still make a decent margin.

Stay toned form much more information in the coming weeks on this wonderfully profitable new category.

Thanks,

Jorge Olson

Hansen Natural Corporation (NASD: HANS) maker of Monster Energy Drink Stock

2008-05-08T15:22:00.000-07:00

Hansen Natural Corporation (NASD: HANS) maker of Monster Energy Drink has seen their stock go down a bit in the last few months.

The beverage maker had a 52 week high of $68.40 and today it had a low of $28.51 per share with volume of 20,857,030.

What does this mean for Energy Drinks, for the New Age Beverage or even from Monster? Is the Energy Drink Category slipping? Are Sales decreasing?

No, they are not. The new age beverage category that includes Energy Drinks is still strong, still growing, expanding, selling.

The stock price decline may reflect, like in many cases, a natural correction due to profit taking, the economy, or many other circumstances.

Read more about Monster Energy Drink and Hansen’s Stock at Fortune Magazine

What’s new in the “Energy Drink Category”? Energy Shots! The small 2 oz shots you see in convenience stores. Keep you eyes out for them and the impact they will have on the industry.

Thanks,

Jorge Olson

Energy Shots are Big

2008-05-06T11:51:00.000-07:00

The 2 oz. Energy Show comes in a small package but it is showing BIG sales. It is the hottest part of the energy drink and new age beverage category at the moment. I’m currently working with a few companies on developing and selling their shots. Our goal is to reach 100,000 stores as soon as possible.

Many large beverage companies are already going into the shot business. You’ll be surprised who they are when we announce it.

Thanks,

Jorge Olson

Beverage Industry News

2007-12-08T10:21:00.000-08:00

Where is the Beverage Industry Headed? Who are the players? How many new companies appear? Stay Tuned for the biggest news on Beverage since the New Age Beverage Category appeared.

Coming Soon!!! Big News!!!

Thanks,

Jorge Olson

Beer Consolidation is only a small part of the total Beverage Consolidation Trend

2007-10-28T13:48:00.000-07:00

Yes, there is big news in watching Heineken NV and Carlsberg AS, bid for UK based Scottish & Newcastle PLC. Even more after the SABMiller PLC combined US operations with Molson Coors Brewing Co. creating “MillerCoors.

Yes, that’s big news, as is the purchase of vitaminwater, Fuze, Fiji, Sobe and other non alcoholic beverages. The truth is that there is a beverage revolution. Not just in the “New Age Beverages” but in microbrew, distribution, international operations and more. SABMiller has purchased many beer companies and brands over the years, in the US we’ve seen the same trend with microbrews and now with non-alcoholics.

There are several points pushing this trend. The major and most noticeable trends are:
1. The Big Beverage Wars have guerrillas on all fronts. – The emergence of small alcoholic and non alcoholic specialty drinks creating the “New Age Beverages” now with real customers, real sales and a major piece of the beverage pie. Consumer started discovering that they could choose their own beer or other drink depending on taste, lifestyle, and health, even social or political reasons.

2. If you can’t beat them join them.- Large companies could not compete with these smaller companies in grass roots promotions, brand appeal or innovation so they started investing in them or buying them.

3. Distributors diversification.- Distribution companies or distributing franchises, such as beer distributors, starting diversifying their portfolio tremendously. This affected especially the large beer companies. Where before a beer distributor sold their name brand beer only, now they sell all kinds of microbrews, imports, and non-alcoholic beverages, especially in the new age category. This means up to 50% of their portfolio is not form the large beer company they represent.

These three just 3 points pushing the consolidation trend. When you have distributors selling 50% of your product, you need to do something about it! The easiest thing to do is buy other brands or merge with them, as we saw with beer and even energy drinks and other new age products.

All of this is topped with the large and new demand for beverages, where “old products” like large beer and soda company products grow in the -5% to 5% ratio new age beverages are growing a whopping 50% per year.

What’s next for the big beer companies? Buy more new age beverages, more microbreweries, and head south, to Mexico, one of the largest beverages consumers in the world. Not only that, the USA has a $1.5 Billion trade deficit with Mexico on Beer alone.

Jorge Olson is a Marketing and Business Strategist. He’s a beverage specialist at Liquid Brands Management, Inc. Find him at www.LiquidBrandsManagement.com

Learn about Beverage Bottling and how to develop your own beverage

2007-10-21T19:39:00.000-07:00

UPDATE

Visit the new update on our main website to see the new content on how to start your own new age beverages and energy drinks.

Go directly to the beverage bottling informatin section at

World Water Conference in Mexico City

2007-09-19T12:50:00.000-07:00

World Water Conference in Mexico City

The world water conference in Mexico City was a complete success. All the leading water companies and upcoming companies assisted the conference. It took place in Mexico City October 13th and 14th.

During the conference major world topics were discussed including:
-The Environment
-The World Water Market
-Water Properties of Italian Springs for Ferrarelle Water
-New Products and Packages

The highlight of the conference was Ferrarelle Water, the #1 water in Italy with some of the best properties in the world. This water has all the right properties including:
-Spring Water
-Naturally Sparkling (no gas added!)
-Mineral Water
-Bottled at the source

Ferrarelle announced that they will distribute the water in all of Mexico with Master Importer and Distributor Nascent Foodservice www.NascentFoodservice.com

Thanks,

Jorge Olson

www.LiquidBrandsManagement.com

Liquid Brands Announces New Web Portal to Help Companies Export and Sell Food and Beverage Products in Mexico

2007-06-15T15:36:00.001-07:00

The portal www.MexicoSalesAlliance.com is part of the largest sales group in Mexico specializing in importing, selling, distributing and marketing food and beverage

San Diego, CA (June 15, 2007) – Liquid Brands Management, Inc., announced today the release of a new web portal from the Mexico Sales Alliance.

The portal found at http://www.MexicoSalesAlliance.com works as an information portal for food and beverage companies, analysts, institutional investors as well as anyone looking to do research on the Mexican wholesale, foodservice, or retail market.

Jorge Olson from Liquid Brands, one of the founding members of the Mexico Sales Alliance says: “We created this informational web portal hoping to help companies and individuals research the market in Mexico”. He continued: “The portal is also here to provide a starting point for Global 5,000 companies to export and sell more products to Mexico”.

The other 2 founding members of the Mexico Sales Alliance are Nascent Wine Company Inc. (dba Nascent Foodservice), a publicly traded company (NCTW.OB) found at www.NascentFoodservice.com the leading Wholesale Distributor of imported products into Mexico and Grupo Sur Promociones de México SA de CV (dba GSP) www.GSP.com.mx one of the largest marketing and promotion companies in Mexico.

About Liquid Brands Management, Inc.
Liquid Brands is a New Age Beverage company specializing in launching and marketing their own and third party beverages in the USA and Mexico. The New Age Beverage category is the hottest growing segment in the retail and foodservice marketplace. Liquid Brands will launch 3 new beverages in 2007: Kids Aid, Hydro Lift and Agua Refresca.
www.LiquidBrandsManagement.com

About the Mexico Sales Alliance
Clients of the founding members of the Mexico Sales Alliance combined represent over $5 Billion in Mexico sales. The Alliance has 4,500 employees servicing over 180,000 retail accounts. Customers and Brands of the members include Proctor & Gamble, Hershey’s, SC Johnson, Miller Beer, Cora Italian Food Products, Jolly Rancher Soda, Kabbalah Energy Drink, Gatorade, SC Johnson, Wal-Mart, Henkel, Johnson & Johnson, CHEP, Ferrarelle Water, Sigma, Tomasso Corp, PUIG, Glaxo Smith Kline, PSI, and many more. For more information and to contact the Mexico Sales Alliance please visit www.MexicoSalesAlliance.com

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Export Beverages to Mexico

2007-05-04T17:18:00.000-07:00

New beverages companies are exploding into the marketplace all over the world. Mexico is not the exception, it’s the rule.

Mexico is the great consumer, and beverages are what Mexicans like the most. You see, Mexico is on the top of the list of most beverage categories when talking consumption per capita and as a nation.

When visiting retail supermarkets and convenience stores in Mexico like Soriana, Wal-Mart, Costco, Comercial Mexicana, OXXO, Extra, 7-ELEVEN, Sam’s Club, HEB, Gigante or other accounts you will be amazed of the retail space given to beverage.

Last week I took several CEO’s from international marketing firms to Mexico City to some of these retail chains. Their first comment was “Wow, look at all this soda”! I’m talking about pallet after pallet on the retail floor filled with soda, water, tea, new age beverages, water and every type of beverage you can imagine. Not just in Pallets, shelve after shelve filled with beverages not just 6 feet tall, in some hallways up to 12 feet tall.

Beverage exports to Mexico are underrepresented with a mere $147,000,000 per year being exported from the USA to Mexico. This shows a Trade Deficit of $2 Billion Dollars in Beverage worth of good. Now, this is the “declared value” and not wholesale or retail value of goods, that’s much higher.

Selling beverages to Mexico is easier than ever, especially exporting from the USA. Mexico is the #1 importer of US products in the world. There is a need for all types of products including energy drinks, beer, water, flavored water, wine, soda and spirits.

Yes, Coca Cola (FEMSA) is in Mexico as is Pepsi Cola, Nestle and other very large companies, the largest, that is. But that’s it. Nobody of the other US or European beverage players are there. We’re talking a growing, emerging economy of $1.3 Trillion US dollars. We’re talking the gate to the rest of Latin America, the third largest economy in the world!

Mexico posts the greatest export opportunity for every US beverage company large and small. It has all the ingredients of a great customer. It has a great infrastructure including roads and ports to ship truckloads of products, many beverage distributors selling to supermarkets and convenience stores and more than 500,000 stores willing and able to buy new products throughout Mexico.

Mexicans are so eager to buy that they come to the USA looking for products instead of waiting around for someone to call them and sell them something. They visit US trade shows, organizations and many companies. I constantly have someone in San Diego visiting from Mexico to speak with me on how they can find products of all kinds to export.

Who’s looking for new beverages? Mainly wholesale distributors and large retailers. They are looking for beverages to sell in retail stores or to other distributors in Mexico, most of the time they will buy truckloads and export them to Mexico themselves, handling the shipping, imports and tariffs.

All you have to do is travel through the halls of Wal-Mart or Costco in Mexico to see how many products are still missing in the shelves. Products available in the USA in every single city.

Why do they do this? Why are they so eager to buy US drinks? Simple, they don’t have Mexican made products they can sell and they want to be the first to carry a new American beverage. They know if they are the first to market with a new product they can make a lot of money very fast. After that they just restock their customer’s shelves and refrigerators.

Mexico should be number 1 on the “To do list” of every small, medium and large Beverage Company in the world. If it’s not in your list, quickly, write it in with pen, bring it to your next board meeting along with some of the facts listed in the article, sit back and look good!

About The Author

Jorge Olson is a consultant, speaker and entrepreneur and expert on the Mexican Retail and Wholesale Market. Learn more about how to sell your products in Mexico by visiting www.MexicoSalesAlliance.com

Nascent Foodservice Inc. co-founds the “Mexico Sales Alliance” becoming the largest Sales and Distribution Group in all of Mexico.

2007-03-06T19:36:00.000-08:00

San Diego, CA (February 20, 2007) – Nascent Foodservice, Inc., announced today they are one of the founding members of the “Mexico Sales Alliance” and with it achieved the status of the largest sales, marketing and distribution group in all of Mexico.

The Mexico Sales Alliance specializes in selling, marketing and distributing directly to 200,000 accounts in all of Mexico including supermarkets, superstores, convenience stores, mom and pop markets and restaurants.

“The infrastructure, manpower and intellectual capital we put together is incredible”, says Sandro Piancone, CEO of Nascent, “the Mexico Sales Alliance has more than 40 sales and distribution offices in Mexico along with 4,500 full time employees in the field servicing our accounts”. At any one time in the day, we have an employee in every single supermarket in Mexico, selling, merchandising, or promoting product.
Nascent Foodservice, Inc. founded the Mexico Sales Alliance along with Liquid Brands Management, Inc. www.LiquidBrandsManagement.com and Grupo Sur Promociones de México SA de CV www.GSP.com.mx and together they offer a complete turn key solution for selling food, beverage and other consumer products in every city and in every channel throughout Mexico.

The 3 founding members formed the Mexico Sales Alliance to sell imported products into Mexico. Manufacturers and brands from the USA and around the world now have a single point of entry to sell their products to Mexico at a national level including Importation, Warehousing, Marketing, Sales, Merchandising, Promoters, Distribution, Collections and Brand Management.

About the Mexico Sale Alliance:
Clients of the founding members of the Mexico Sales Alliance combined represent over $5 Billion in Mexico sales. Clients of the members include Proctor & Gamble, Hershey’s, SC Johnson, Miller Beer, Cora Italian Food Products, Jolly Rancher Soda, Kabbalah Energy Drink, Gatorade, SC Johnson, Wal-Mart, Henkel, Johnson & Johnson, CHEAP, Ferrarelle Water, Sigma, Tomasso Corp, PUIG, Glaxo Smith Kline, PSI, and many more. For more information and to contact the Mexico Sales Alliance please visit www.MexicoSalesAlliance.com

About Nascent Foodservice. Inc.
Nascent Food Service is quickly becoming a leading food and beverage distributor throughout Mexico, marketing and distributing over 2,000 national and proprietary brand food and non-food products. Nascent Foodservice, Inc. strives to be the leading Food and Beverage Distributor in Mexico and the only national broad-line importer of products into Mexico. Nascent Food Service also has the exclusive right to distribute Miller Beer in Baja California, Mexico. Nascent also sells select products from Nestle, Haagen-Dazs, General Mills, Ferrarelle Water, Cora Italian Food Products, Bonafont Water, Avasoft Ice Cream, Kabbalah Energy Drink, and Jolly Rancher Soda. Nascent is focused on acquiring the most profitable and well positioned distributors in Mexico with the best Food and Beverage portfolios in the country, selling to supermarkets, convenience stores and foodservice accounts. Nascent Foodservice, Inc. trades on the OTC Bulletin Board as Nascent Wine, Inc, ticker symbol NCTW.OB.
www.NascentFoodservice.com

Investor Relations:
Pilot Financial Communications network
Rick Gean
(480) 247-2142
info@pilotfcn.com

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Bottled Water

2007-02-20T10:26:00.000-08:00

Here is an interesting statistic; According to Beverage Marketing Corp, Americans spent an estimated $11 billion last year on bottled water. That is over 8.3 billion gallons of bottled water.

For those of us doing business in the internationa arena, it is extremely important that we keep a close watch on the USA beverage industry, especially when dealing with our neighbors to the north and south Canada and Mexico.

The USA has long been recognized as a trend setter for our neighbors. We can bet on the water drinking trend to do the same in Mexico as it has in the USA. Mexico has a history of bottled water drinking due to the non potable water situation. The market is accustomed to 5 gallon jugs and will very easlily assimilate the smaller, trendy and convenient 500 mL and 1 lt bottles.

As one of the largest consumers of beverage in the World, Mexico is surely one to sell. And selling them is both easy and difficult, depending on who and where you are. Getting over the import/export, logistics and warehousing might seem difficult to the outsider but the truth is that Mexico does have all of the requried infrastructure to do business the right way.

This is apparent just by looking at the national and international operators already doing business there; Coca Cola, Home Depot, Mc Donald's, Red Bull, Monster, Rockstar, Cadburry Schwepps just to name a few. The supermarket chains account for the minority of retail sales with over 6,000 markets averaging 40,000 to 60,000 square feet. These supermarket operators use JIT, auto replenishment systems, centralized warehouse ad buying programs, as well as dedicated import warehouses in the USA used for interantional brands. Once the product is positioned in the markets and the required merchandising and other support is in place the sales will kick in. Hispanics are more likely to try a new brand and if your product is placed and being offered, chances are they will pick it up. If they like it and your product is everything you claim, you got yourself a customer.

Bottled water is taking up an important segment in their shelves. We have just seen the tip of the iceberg.

The Mexican wholesaler, retailer and consumer is continually on the look out for the next product.

About Liquid Brands Management, Inc.
Helping beverage companies create, produce, market and sell more beverages including New Age Beverages like Energy Drinks, Hydrating Drinks, Water, Teas and more. Liquid Brands Management achieves success with great products, a solid marketing plan and creative distribution and retailing techniques to capture more market share, faster.

Carlos Lopez is managing director for Liquid Brands Management.
Contact info
619-921-3124
email carlos@liquidbm.com

Create and Sell Your Energy Drinks

2007-01-17T22:02:00.000-08:00

Learn how to develop, bottle, market, sell and distribute your Energy Drink Beverage

San Diego, CA January 16, 2007. Liquid Brands Management, Inc. launched a program dedicated to help Beverage Industry entrepreneurs start and sell their Energy Drinks. Find details at www.EnergyDrinkSales.com

“The beverage industry is growing incredibly, especially in New Age Beverages, and the Energy Drink Category is spearheading much of the growth” says Jorge Olson, Beverage Consultant and founder of Liquid Brands Management. “The Energy Drink marketplace is not only profitable, it’s exciting” Jorge concluded.

Energy Drinks command a US$2 billion industry and have grown over 700% over the last 5 years and there is no stopping in sight. Like in all growing markets, there are many new companies entering the marketplace, most of them are coming from other industries and not from the Beverage Industry. Unfortunately, many of them are unsuccessful and go out of business after a few months.

EnergyDrinkSales.com was created to help new and up and coming companies succeed in the New Energy Drink Marketplace, teaching entrepreneurs how to create the best brands, save on production, execute marketing plans and most importantly, find beverage distributors and sell through retailers.

About Liquid Brands Management, Inc.
Helping beverage companies create, produce, market and sell more beverages including New Age Beverages like Energy Drinks, Hydrating Drinks, Water, Teas and more. Liquid Brands Management achieves success with great products, a solid marketing plan and creative distribution and retailing techniques to capture more market share, faster.

# # #

Beverage Industry: What is the future of Bottled Water?

2007-01-01T18:35:00.000-08:00

First of all to understand the future of Bottled Water we have to see the past. Bottle Water has been around for a long time in Europe. I remember when I worked in Europe about 10 years ago we only drank bottled water. All my friends had cases and cases of bottled water, sparkling and none. They drank it by itself, they mixed it with their favorite juice, they asked for it at restaurants and drank it at home.

Bottled water has a long history in Europe and now the question is what will it do for us in the USA and all of North America?

Well, it’s a good question. The bottled water category is still growing more than 20% per year in scanned data (data available from supermarket sales) but it’s hard to say what it’s doing at convenience. My opinion is that it’s growing even more.

The real eye opener is not necessarily the bottled water category, it’s the consumer channels. The consumers are demanding more varieties of water and better watery. This is where the category will grow the most, in High-end Water.

More content to come on Bottled Water...

Thanks,

Jorge Olson

www.LiquidBM.com
Visit my website a Liquid Brands Management, Inc. to learn more about the Beverage Industry and how to sell more beverages to distributors, retailers and consumers.

How to Produce your Energy Drink Now!

2006-12-27T11:15:00.000-08:00

Minimums for Energy Drink Production

How much do I have to spend to start an Energy Drink Company?

This is a question I get at least once per day by email or phone.

I’m not going to give you the canned “it depends” answer. I’ll give you some real numbers, at least for you minimums.

Ok, if you only want to produce your beverage and save money you need about $15,000 to get started. This will get you a formula with about 1,000 cases of 24 cans per case as well as your “look and feel”.

Please note that if you go to a normal bottling company they will not do this for you because their minimum runs are 5,000 cases and the minimum number of cans you can buy is 8,000 cases (all of 24 cans).

The 1,000 case minimum is a special deal I worked with a bottling facility.

You will also need to think about spending money for marketing, sales sheets, websites, promotions, and advertising. Remember that Production is the easy part, selling is the hard part and selling off the shelves is the really hard part.

If you have more questions about energy drinks or how to start with you project immediately to help you produce or sell your beverage call me.

Thanks,

Jorge Olson

Cell Phone: 619 852 6942

How does Monster Energy Drink and Rockstar Energy Drink promote?

2006-12-16T17:25:00.000-08:00

How to?

One of the most common questions I get is how to sell energy drinks, how to market energy drinks, how Monster Energy Drink promotes the brand, how does Rockstar Energy Drink sells product?

It is important to learn as much as you can about how to sell, market, and promote energy drinks, especially before you bottle them. A great start is to go to www.EnergyDrinkSales.com Visit the site and subscribe to the newsletter so you can start getting information on the beverage industry.

Thanks,

Jorge Olson