GirnarSoft Blog

Search Engine Optimization Vs Social Media Optimization

2009-10-31T00:11:00.004+05:30

Now a days, two of the bigger affairs for webmasters and bloggers are the Search Engine Optimization (SEO) and Social Media Optimization (SMO). The reason behind this is that they both have consequential impact on the amount of traffic a website or blog receives.

SEO has been a frequent activity of website owners for years now. Although search engine optimization still remains largely a mystery to many webmasters and bloggers, its basic concepts have been, and still are, fairly simple. The reason being optimization of small websites is a general lack of knowledge and the high price tag they have for most professional services which is not easily affordable by people. SEO also faces ignorance as well. This is because it is not easy to produce immediate results and real growth in search traffic takes time and demands patience.

There are a few things which are incredible :

1. Search engines send tons of free traffic to those with high rankings for popular search terms.
2. Traffic is targeted since the visitors have searched for what you have to offer.
3. With continued development of a site search engine traffic should increase with trust and new pages being added.
4. You have control over which search terms you are targeting.
5. Once established, a strong authority site can quickly achieve high rankings for brand new pages (example Wikipedia).

If we talk about Social media optimization, we can say that it came into being from the past few years with the expansion of social networking sites. If the comparison is to be made, the SEO is more successful then SMO and receives a bit more traffic. Although those who use social media effectively can consistently draw traffic with new content, even the best SMO experts experience large peaks and valleys in terms of traffic. But fortunately, the peaks will be very high.

One of the biggest differences between SEO and SMO is the networking aspect. SMO is heavily-reliant on networking and strong profiles, while SEO can be done without this.

Now lets take those aspects of SMO into consideration which makes it stand out in the crowd:

1. Anyone can do it.
2. Success can be accomplished from day one of a new website or blog. There’s no need to wait to become a trusted domain.
3. The highs in traffic can be very high.
4. It’s free.
5. You’ll make valuable contacts along the way.
6. A power profile will allow you to get traffic just about whenever you need it (with certain sites).
7. You can help others in the process (and they’re not necessarily your competition like with search engine rankings).
8. The traffic snowballs. Those who are successful draw large audiences. Large audiences can lead to more success with social media and increased visibility.
9. The structure of your website isn’t really important like it is with SEO.

Some Comparisons and Similarities of SEO and SMO:

Link Building:
SEO – Inpouring, penetrating links plays a vital role determining the ranking.
SMO – Links are a result of success, which means that SEO benefits from good SMO.

On Page Elements:
SEO – Title tags, headers, image title, bold text and use of keywords influence search engine rankings to a greater extent.
SMO – Visual grabbers attention make a bigger impact as coding and tag have a bit of importance.

Titles:
SEO – The title tag of a page tells the search engines what a page is about and carries a lot of weight in the rankings. Example : SEO friendly Title tag of a page about a model for cars in india can be like "Tata Manza in India - Tata Manza Price, Tata Manza Reviews"
SMO – Titles and headlines are extremely important for grabbing attention and getting users to click-through.

Content Must be Easily Readable:
SEO – By search engine spiders.
SMO – By human readers.

Content Plus:
SEO – Content alone will not produce high rankings. The structure of the site must also be sound.
SMO – While quality content is essential, visual presentation can also make a big difference.

Analysis:
SEO – Analysis is necessary in order to know which changes have made an impact (positive or negative) on the site’s rankings.
SMO – Analysis is necessary to know what types of content draws interest.

Predictability / the Benefit of Experience:
SEO – Experts are able to reproduce success with new sites (although it’s not as easy as it sounds), as the same elements can be applied.
SMO – Those who know the social media audience can recreate success by publishing posts and headlines specifically for this purpose.

Success Breeds More Success:
SEO – Trusted domains will have a positive effect on all pages, including new pages.
SMO – Power profiles on sites like Digg can keep traffic flowing with new submissions.

Can SEO and SMO Co-Exist?

Although the title of this article is “SEO vs. SMO”, I really think that the two work together rather than separately. The best example for this is the link building. Pages and sites that are popular with major social media sites like Digg and del.icio.us will usually receive a lot of inbound links. Though those links are direct result of SMO but a significant impact could be seen on rankings of search engines as well.

The best way for new websites and blogs to develop a sense of sustainability is that they should be provided with quality inbound links. To promote the content, social media comes out to be the best medium as it is a way to make the content apparent for as many people as possible and draw inbound links.

New websites and blogs need to start getting quality inbound links in order to start getting search engine traffic. Why not use social media to promote this content, make it visible to as many people as possible, and draw inbound links?

I believe that SMO is the best way (at least it’s the best free method) for new websites and blogs to draw visitors. This early success with social media can have long-lasting effects on search engine rankings as well.

Similarities Between SEO and SMO

Link Ability :

What suggests that the ability of the website to get connected, linked with other websites in this heighten world of cyber is the linkability. It facilitates a reader to place the attractive content offered onto their websites without seeking the permission. Both the procedures of internet marketing refer to increasing the link ability of a website in order to popularize a website in its targeted marketplace.

Quality Content :

A natural consequence of the linkability factor that comes out is the content that is published online. It plays a vital role in drawing, fetching a large number of visitors on the website. Repeat visitors increase credibility of the website and thus, enhance its web value as well.

Pull Marketing :

A marketing strategy through which the customers request the product to be pulled is pull marketing. What works as a helping factor are the various advertising and promotional strategies so as to generate publicity to attract customers to gravitate towards a seller’s products portfolio. Both SMO and SEO encourage pull marketing to achieve long-term goals of an organization.

Thus we can say that both Search Engine Optimization and Social Media Optimization are unable to work in isolation and will loose their existence if they are not together as one acts as a helping hand for other.

Press Release Distribution

2009-09-29T01:55:00.004+05:30

Press release are one of the most powerful publicity tools available today for all business owners. Press release submission is one of the greatest ways to promote your blog posts. A press release can be sent out in the form of a news or article and the cost for advertising done through a press release is often very low, if not completely free. There are so many websites which offer this service free of cost.

The press release that gets published on one of the media outlets will have your website link provided within it. Those who have reviewed your release and want more information will click through the link or check out the website.

1. BusinessWireIndia:

Business Wire India is the definitive platform for corporate news distribution and media monitoring for any company in India. They distribute news across India for leading Indian companies and indeed any company in the world interested in reaching this vibrant market. It disseminates your news instantaneously to media persons worldwide.

Press releases distributed through their system are immediately published in full text on the leading information systems in India (UNI wire service, IANS wire service, Yahoo! India, Rediff.com, HindustanTimes.com and many others), and are emailed and faxed to 4500-strong journalist community. In addition, the site offers press release archives that can be of great help in researching or for reference work.

Business Wire India is emerging as a strong player in the business space, especially where information distribution is concerned.

Why use Business Wire India:

Business Wire India is a newswire that allows communications professionals to broadcast corporate news to journalists and investors across India - and the world. It ensures that your news is disseminated instantaneously through key information systems and that your audiences always have up-to-date knowledge about your company.
When Business Wire India sends your press release out it appears immediately and unedited on UNI and IANS. It goes on leading news portals like Financialexpress.com, Businessworldindia.com, Rediff.com and IndiaInfo.com. If it is financial news, it appears directly on Bloomberg and investor sites such as iInvestor.com and myiris.com.

And all this for the incredibly low price of Rs 5,000!
Business Wire India also helps you track media reaction to your news announcement by monitoring over more than 700 newspapers, magazines and websites nationwide. And they can distribute your news in any market in the world through their partnership with global leader Business Wire.

2. IndiaPRWire:

India PR Wire is India's FREE Online Press Release Distribution Service to over 3000+ media contacts. India PR Wire is rapidly becoming the PR industry's chosen news distribution resource. India PRwire press release distribution service is your one stop solution for giving your press release that extra edge and making sure that it translates into real time business returns.

India PRwire PR distribution service has been specifically designed to make accessing and publishing press releases as simple as possible. India PRwire distribution service is completely free and open to anyone who wants to use press releases as an effective marketing tool or for any media professional (journalists, editors etc.) or researcher who wants to use their services to get what they want.

They are uniquely different from other websites offering similar press release (PR) distribution services as they operate on the principle that they will not spam any journalist or media house to get your press release noticed.

Why use India PR Wire?

Publishing and distributing your press release via. India PRwire ensures Instant listing on Google News and other news engines. It also increases the chances of your release being picked up by search engines such as Yahoo, Google, MSN etc.

And also the website provides two types of simple and user-friendly access options. A journalist can simply subscribe and receive a daily summary of all press releases published in the last 24 hours. Or he could choose to register and customize his subscription allowing him to specify the specific industry or sector from which he would like to get press alerts.

Now corporate houses, institutions, and individuals can reach out to the media and tell their story to the world by using the following services provided by India PRwire:

* FREE online listing of Press Releases and Photo Distribution
* Free distribution to News Engines and News Websites
* Tell your story to 3000+ media contacts that subscribe to IndiaPRwire.com PR Flash
* Maintain your own Press Room through India Prwire
* 27x7 customer support network

3. PressReleasePoint :

Press Release Point is a public relations agency specializing in press release writing and distribution. PressReleasePoint offers both free and paid distribution services.

PressReleasePoint.com is a free press release distribution website to connect PR professionals with journalist. Online marketers can generate media visibility and maximize online presence by distributing press release through PressReleasePoint. Both online marketers and PR firms can take advantage of free press release distribution service to reach potential customers or target readers through various news channels.

Why use PressReleasePoint:

News posted on PressReleasePoint.com can reach print media outlets, online media channels, blogs, Yahoo, Google News, Topix, Other online news aggregators and search engines. Search engine optimized press release will also help companies gain more online credibility and authenticity among search engines, which will eventually result in better page rank and more search traffic to the site.

PressReleasePoint generates traffic by directly promoting the web site among journalist, bloggers, PR persons, direct online customers, search marketing, news distribution partnership, news aggregators and search engines.

For little additional cost, PressReleasePoint.com will also post your news automatically on other popular free press release distribution web sites.

4. TheOpenPress :

The Open Press, Inc. is not just another free press release portal. They exact industry standards for press releases and do not allow unprofessional press releases to be submitted through their services. Their editors must approve all free press releases. They reject about 30% of free press releases submitted. If your release is lacking in content or reads like an advertisement, it will be rejected. They report quality news and will not accept anything less. All paid releases goes into their PRO PR section with its own RSS feed, bringing more credibility to your news.

Why use TheOpenPress:

Press releases submitted to Theopenpress by PR Firms do not require approval AND are also automatically submitted to our Professional Press Releases (Pro Prs) section, which also has its own RSS Feed. They will appear underneath the paid releases, but "above the fold" before the free releases. PR Firms can submit free press releases on behalf of their clients and can also add financial contributions to a press release to have it listed higher on the main front page and Pro Prs front page. The releases submitted by PR Firms can also contain special characters, images and html tags.

Because PR Firms get several perks, they do require an annual subscription fee of $500 for companies to obtain PR Firm status with The Open Press, Inc.

In addition, many website owners seeking content for their sites would love to have their organized sites syndicate such stories. If a website contains exceptional content, the more attractive it will be to its visitors. Furthermore, more and more websites are community websites because people love to have a place where they can belong and become a part of a community. Again, we ask for a small contribution of $10 to cover our bandwidth usage.

5. PRlog:

PRLog is a free online press release service. You can submit your press releases at no charge. All of their services are free.

On PRLog website inside a Press Release you will find the following:

* SEO Web page and PDF
* Clickable Links.
* Product image or any other picture.
* Company Logo.
* Formatting - Bold, italics, etc.
* Multiple categories & tags/keywords.

Why use PR log:

PR log website sends your press release to Google News and others. It provides Spam protection on your email and Search engine optimized dedicated webpage and PDF page. PRLog offers you to make Free account to manage all your press releases from one place. PRLog offers you various services like Preview before final submission, Same day release (typical), schedule upto 2 weeks in advance.

So, based on our observation we conclude that the IndiaPRwire press release distribution service is the best online free PR service in India. Its business and media friendly model enhances the potential of your press release by ensuring far greater visibility than any other web service. Believe it or not there are websites where one has difficulty in even finding the press release section. They on the other hand focus on keeping things simple.

Online Press Release

2009-09-10T22:22:00.006+05:30

A press release is a communication held usually focused towards members of the press. When the press releases are disseminated through the World Wide Web it is known as online press release. Its purpose is to announce an important event that may have some news value.

The major importance of the online press release is that it helps to provide added publicity to a new or existing online business or website. Earlier it was used by PR practitioners to communicate news directly to journalists but with the advent of new online communication channels, it is used by public relations and marketing professionals alike.

Goals of press releases are increasing an organization’s visibility and credibility, announcing news and enhancing thought leadership. Along with these, it tries out to reach customers directly, create online content and more significantly improves search engine optimization (SEO). Small business owners are using it as a sales tool and reaching customers directly. With the help of online press releases, a website owner can inform the launching of a new website, important updates or promote new products or services.

It is used to have a website or online business recognized. It is one of the ways for many online visitors to be able to know that a certain website exists. They are not mere advertisement or marketing offer but has some added credibility. It is preferred by people because it contains useful information that they would like to know about an online business or a new product or service that just came around lately.

There are some tactics which are used for issuing online press releases. The primary one is using a good headline/subhead with keywords. Also these keywords should be used in the body of press release. The best tactic would be writing an interesting and newsworthy content. In the release using the links to other websites and SEO tactics would also be fruitful exercise. Few multimedia elements like photos, audio and videos along with social media release format would make an issue more presentable for online distribution.

The press releases are at times accosted with few challenges also. It is difficult to get a press release notice in an information-rich environment. Identifying and targeting the specific audience for their press releases are ardous tasks for the respondents. Its evaluation process also poses some challenges such as evidence of message distribution and exposure, along with evidence of audience receipt and behavior change.

In order to maximize the benefits of online press releases goal and target audience(s) in specific terms should be defined. Then an evaluation criterion needs to be understood as per the requirements of business. After that an extensive research on the target customers is a must. Knowing the needs of audience in terms of their areas of interest, reading stuff, writing styles, news or story likings etc is also important aspect of online press releases. After the release has been distributed, a proper track feedback needs to be measured.

Therefore these days major service providers has come up to help make press release a success.

Read More on Press Release Distribution >>

Internet Marketing

2009-09-09T23:15:00.004+05:30

Now-a-days as soon as the new album releases, youngsters do not wait for it to hit the stands but they download it. This is what is known as Internet Marketing with which the products or services are marketed by blending it with the technical aspects of internet. It includes digital media, such as, the Internet, e-mail, and wireless media, and also the electronic customer relationship management (ECRM) systems.

The major benefits of Internet Marketing are that it lowers costs and has greater capabilities for the dissemination of information and media to a global audience. One of its unique qualities is that it provides instant response and elicits responses with its interactive nature. It is a one to one approach as the targeted user browses the Internet alone and therefore the messages reach him personally.

It provides such a medium that allows consumers to research about the products and services and makes purchase decisions at their own convenience. Therefore, businesses can have the advantage of appealing to specific interest groups, instead of reaching out on a broad scale. Segmentation of markets is done according to age group, gender, geography, and other general factors by the "On- and Off-line" marketers.

Also known as i-marketing, web marketing, online marketing, or eMarketing, it helps to manage an online customer data. With the help of it, some authors have collected data upward of 2,500 times on average per user per month.

Despite its advantages it has got some limitations too. It requires customers to use newer technologies rather than traditional media. At times low-speed Internet connections prove a major obstacle. If judged from the buyer's point of view, their inability to touch, smell, taste or "try on" tangible goods before making an online purchase is limiting. However, there are some industry standards for e-commerce vendor which reassures customers with the help of its liberal return policies as well as providing in-store pick-up services.

Knowing all the aspects of Internet Marketing, there are few steps to be followed so as to implement it. The foremost step would be to find a market to target before we build a business. This would be possible with the help of a keyword research tools like Wordtracker and Keyword Discovery so as to know what kind of things people are searching for on the Web —especially for the things that we can provide. With this we will be able to find an ideal customer for the business. Then the role of Internet marketing is that we let the customers know that with the help of our website they can easily find solutions to their problems. The process continues like this.

Retail-oriented industries including music, film, pharmaceuticals, banking has largely benefited from it. It is now overtaking radio marketing in terms of market share. It has been known that by 2008 Apple Inc.'s iTunes Store became the largest music vendor in the United States with the help of internet marketing. Its most common example is the online banking which has now become indispensible. Other areas in which it has helped are auctions, the adverting industry, mobile phones and also the electoral process.

Read more on Internet Marketing Strategy.

Top 15 Website Bloopers

2009-09-08T00:39:00.004+05:30

When we talk about website bloopers, it's all about the silly mistakes and blunders while developing the website. There are a number of webmasters that follow the traditional recommended rules of developing the websites. The companies just put unnecessary stuff like various flash presentations, videos etc without considering the ease of users.

We here are just explaining some of the website bloopers. This will definitely help you to attract the traffic towards the website.

1. Home page is not attractive:
Yes, the foremost reason for not having a huge traffic to the website is the unattractiveness of the home page. A website can capture user's attention in few seconds if the home page is well managed. So it is desirable to design the home page with clarity taking care of the selection of colors, text etc. The content should not be very much complicated for the sake of users' understanding.

2. Increased load time:
The use of more flash animations, audios, videos etc increases the load time of the page hence of the website. The companies think that including flash animations,videos etc will attract more traffic but do not think about the loading time of the same. Because of that users get diverted to other websites. It doesn't mean that we should not include the flash animations, videos etc but the loading time should be taken care of.

3. Increased complexity:
The use of unwanted or wrong navigations increases the complexity of the website. It is advisable to use only those navigations which are required and direct the users to the desired page. Just try to use easy navigations for the web pages which are more important so that users will be able to read the content what you want them to read.
As for example, have a look at your horoscope at MyAstrologyHoroscope.com and see how easily you can navigate around the complete website.

4. Diverting users:
The use of unwanted links in wrong areas diverts the users away from the website. There are various companies that use various links within their websites and unintentionally divert the users away from the website. The links may be used but in the right area so that the users will not be diverted to other websites.

5. Broken links:
Many websites have broken links because of which the users experience problems and are not able to access those links properly. So the webmasters should keep track of all those links and they can do so by using a tool for Broken Link Finder Xenu.

6. No updation:
The content and information on the website should be regularly updated as and when required. Updated content and information attract more users towards the website. And it also helps in maintaining the long term relationships with the viewers. If the content is not updated regularly will lead to decrease in the number of users.
As for example, Find here all updated news about Cars in India.

7. Asking more information:
There are various websites that ask the users for their complete details which is not required. Most of the users are not interested in giving the complete information about themselves so they just leave the page or divert to other websites through various links provided. So, it is advisable here not to force the users to provide all the details. The users can be asked for few details and after establishing a good relationship with the customers or users you can ask users to provide their complete details.

8. Not using optimization techniques:
There are webmasters which do not incorporate optimization techniques. The users are less interested in visiting the websites which are not using the optimization techniques. Optimizing websites means making the websites more powerful and competent. So if a website uses search engine optimization(SEO) then it attracts more and more visitors to the website.

9. Spam links:
Spam link is the worst thing for a company or website to spoil its name. Many webmasters think that having various links to their websites will be beneficial for them but there is a great risk in loading the website with numerous links. There may be spam links within the links what websites incorporate and Google considers those websites as spam which have spam links. So try to incorporate the links only which are not spam.

10. Confusing website addresses:
There are a number of website URLs which confuse the users and users are unable to learn those addresses. The users get irritated using those confusing website addresses and it leaves a bad impression about the website on the users. So try to keep the website addresses simple, clear and easy so that the users will be able to access the websites easily.

11. Use of irregular fonts:
There are websites which use irregular fonts, bad combination of text and background colors, typical font style because of that the users face problems in reading and sometimes get irritated. And also the users leave the website and switch to other related websites.

12. Horizontal scrolling:
There are websites which have horizontal scrolling. The user has to scroll from left to right and vice-versa to read the whole content. The users face difficulty in doing so and even I have experienced that. I have visited so many websites which incorporate horizontal scrolling and I face difficulty in doing so. It is advisable to use vertical scrolling rather than horizontal scrolling.

13. FAQ is not FAQ:
Almost every website incorporates FAQ section which consists of frequently asked questions and their answers. But in some cases the frequently asked questions are not frequently asked exactly. There are few or in some cases all questions which are of no use.

14. Irrelevant Information:
Many websites incorporate information that is useless for the users. The information on the website may be because developers think that the information is useful for the users but it is really not. So the webmasters should consider the usefulness of the information and if the information is really useful then only it should be published on the website.

15. No printer friendly pages:
Sometimes the users experience problems in printing the web pages. This is because of not making the web pages printer friendly by the website developers. So it should be taken into consideration that the users will be able to print the web pages easily.

Read more about Landing Page Analysis.

SEO - Beat the Global Recession

2009-07-31T19:11:00.008+05:30

Recession is one of the latest the thing being talked about these days. From east to weat , north to south, from America to India, recession has left its impact on each end every economy, industry in one or the other day. As the world economy has experienced a depressing backdrop, its time for people to stand where one can still hope profit from recession.

Search Engine Optimization comes out to be a latest means of solving all the queries of people and showing them a way to rise up in this shrinking economy. SEO promotes a base for individuals, entrepreneurs, as well as corporates to promote their products and services across the web by ensuring them rank on top of search engines. The SEO ensures people for the maximum support and to give profitable results to them despite of the fact that the economy is financial crises are escalating at every stage.

Amidst all this, the point to focus is the SEO company one might open doors for as their solution provider. The SEO definitely claims the genuiness and live upto the expectations of people which is must for the company.

The two factors that are most important are the long term endurance and the profitability that any company or individual will look forward to, and the SEO team can accurately rather specifically can do that and that too in the right way.

SEO done on persistent basis is definitely helpful to beat the competition and make a stand in crowd. One can gain more luminosity and acquaintance. In order to create a decent amount of awareness amongst people, increased prominence is very helpful. The website or blog is of no use otherwise as SEO plays a vital role.

One can immerse into more comfortable zone with the help of SEO and by lancinating the target market and adding glitters to the gold that is making most of advertising dollars.

Recession has bound advertisers to found different means of advertising be it online or offline to publicise the products and services for better autonomy. Might be these offsite marketing sources require some amount of investment to promote a brand which may not be viable for every person. It is at this point where one can think over to go for SEO services which might provide an opportunity to make all requirements meet with reasonable costs that are someway low than offsite marketing sources.

If one is still considering the options to beat the recession, the best way to come out of it is to hire a SEO professional which claims to give a feasible result and helps in improve ranking, performance and is also less time consuming. However, it is important that you do not risk your company's success with SEO services that are questionable. In order to avoid any risk one must also conduct a thorough suvey so as to know the correct situation and can keep an eye on unethical techniques.

So make your hiring decision today! Stance your SEO company, get relief from the economic backlash that might have or will affected your performance and look over to the neater side of the system - seo@girnarsoft.com - a solution provider for all your SEO needs.

Blogging As Internet Marketing Tool

2009-07-25T17:30:00.003+05:30

Given are the 5 reasons for Blogging as an internet marketing tool which actually started in late 90s and these days is one of the most important part of advertising a brand, product, service :

1. These days there are several ways coming up in order to market a particular thing, product or service. The latest trend which is in for marketing is Blogging. Blogging is such an easy way that no special skills are required. Any tom, dick and harry who know how to read and type, handle a mouse easily can create their blog. Like a person has habit of writing poems, article in their diary, the same way they can write about their idea, experiences about any existing product or any new product. The blogger hope that the truth behind the scenes comes across in such a way that a user is easily influenced to go for the product at least once. A blog can easily be used to advertise something. All one needs is a computer and an internet connection.

2. At present scenerio, advertising hype saturates our lives and one generally tends to question the credibility of some promoters. However, blogging is authentic as it tends to be real. One cannot be fake while sharing their experiences whether good or bad. Reading blogs about any new product to use is like talking to people about their experience with the product. It leaves an impact on the new purchaser and creates a willingness to give product a try. Like as example, if one plans to buy a new mobile phone, say N97, if he reads good articles on required product he'll be more willingly get it.

3. Blogging does not cost a single penny. One can go to the places and set up a free blog such as bloggers.com or wordpress.com for instance. Most of the sites have their own blogs and gives customers and visitors the facility to leave comments, advice or suggestions on their blog. Any opportunity for free advertising is like glitters to the gold specially for new commencing ones. Needless to say, finding ways to monetize your blog pages can generate more income for your growing business.

4. Blogging is said to be a way of creating creditibility. When a reader visits a particular blog, they read the blog somewhat seriously as it increases their dependence on a particular product and helps in building an image of the product in their mind. Its is interesting for people to read that what are the new products in the market and the way they are promoted. Once the growth of the readership base come into being, people come in touch with you for information regarding advertising on your blog page, or ask that you join them as an affiliate, which would pay you for every referral generated from your blog. As for example, if someone plans to purchase a Honda City car and before he reads a good review on it, he's all set to purchase then.

5. Blogging also helps in building market for a particular product, thing or service. There are various ways to make your blog one of the best ways as internet marketing tools. One of the best way to reach your expanding market effectively is the e-mails. In this day and age of speed and quick internet access, logging in and downloading email is simply taking longer than clicking into a blog site that already has been bookmarked. It is best to send a short teaser email that will lead your reader to your blog than draw out a long email. Sending a teaser e-mail is definately less time consuming for prospective buyers.

If one is using e-mail to promote different subjects, link can also be included with the blog in your email signature. One can use subscription to give an opportunity to the users to to subscribe to your blog by offering some type of “freebie”. Some exclusive information can also be kept for only your subscribers to entice them to subscribe and give you their email address. But one thing that is to be kept into consideration that the e-mail has to be used responsibily as the last thing you want or need is a comment on your blog that you are a spammer.

In order to understand the readers, one can conduct a simple survey or poll for the readers which will enable them to participate in a better way and have a better understanding for advertising preferences. One can join a blogging network that share the same industry, interests and readership base as well. The more the bloggers, the better is the convenience for the company to create a good market value.

Use RSS feeds. RSS is the fastest growing technology on the internet today. In order to generate your blog awareness, must apply RSS feeds in your blog. Having a variety of feeds can add interest to your blog site.

How does Google define the content ?

2009-07-01T01:29:00.007+05:30

We know that Google works as optimizer. Initially, it scans the results and present the results according to the priority. The domains with highest number of visitorship, excellent content and comments, makes it apex web page in terms of results. If two content are similar, then most likely Google will notify the one with better elements. This might be one of the reasons why always scraped data do not win on the Search Engines.

Unfortunately, this could be the most valid reason that why Google reveal the results with some misconceptions. There are some sites that steal the content from the original ones and Google starts giving the wrong results because it works on the concept of optimization. Consequently, It perceives the entire matter as authentic and wrongly, emphasize on the fake web domains. The user who is quite innocent doesn’t understand the major complexities of fake web domains and he blindfoldidly, starts visiting these websites.

However, the scraping has fight for its survival because Google may come to know about these fringe activities from other sites and can take strict action against these websites who are involved in breaking the ethics of cyber world.

So, if you want to implant your website on top pages then you must consider the importance of pouring fresh content in it. This will make your web dome special and most transparent of all. Your website will always be accredited genuine by the users.

Simultaneously, this is the complete process by which Google scan its results:-

- From

pings.
repeated crawling.
sitemaps.
other links pointing to the site.

This will force user to go through your website and it is assured that these pages will be approached daily. Google will always choose the web domain as the rarest of all because transparency holds certain value in the web world.

And it has always been said that adding dates to the URL is not necessarily telling Google that the content is fresh. And we webmasters don’t really need to do it, rather focus on the content upgradation, although adding dates on the webpage/URL is a nice usability tip !

Getting started with an outstanding mobile website!

2009-06-27T16:59:00.006+05:30

There had been an interesting rise in the number of users accessing their mobile phones to browse a website. This is infact going to be an increasing phenonmena in 2009 because if you go by statistics, the shipments for smart phones are set to grow by 29% around the globe, not to forget that there had been a sharp downfall of 9.1% in mobile handset market. And if you think it happens in developed nations only, then you may be perhaps taken by surprise to know that a web-enabled mobile phone is more saleable in the so-called developing nations thus making it attractive market for companies. And in such scenario, the experience of mobile web users should also be given attention and importance as it would affect the busines directly. Moreover, now a user will share his/her experience in real n virtual world as well.

Like if a teenager finds a certain website not so appealing and friendly on her phone, a client is lost for the site and she would share her frustation with her pals straight away online. Guess even worse, she can express her irritation by showing that site to her friends on her iPhone also. Hence the credibility for brand increases( or decreases) as per functioning of your websites.

And with that some points comes to mind,like:

• What is the impact of mobile users on your business?
• Who are the users of mobile web ?
• How can you bring out a mobile-specific website that works wonder?

If you do not have a technical bent then you can look for the ways you can develop a mobile strategy and if you are technical expert then you find these solutions as a solid base for moblie development.

Browsing a website on a mobile device generally reduces the conversion rate, mainly because of usability issues:

• In a mobile device, navigating the web pages is quite tedious as the users are confronted with a small screen and some touch screen controls.
• Web pages designed for traditional desk-bound users are often too bloated for our limited cellular network, resulting in laborious / terminally long page load times.

A user may not wish to buy something online while browsing your site on his mobile phone though there are chances that he may come back with desktop/laptop browser to complete his transaction if he find initial information interesting and captivating.
For instance, Paul may visit your website over his airtel to check out the price of a sweat shirt, because he is looking forward to get a fair deal,though he may be standing near a sports apparel store. In such scenario if the desired webpage takes too much time in downloading then you have a potential buyer as well as his future visits will also become doubtful.

Top Design Tips for Mobile Sites

Users want a familiar experience, so take your design cues from the navigation styles on mobile handsets and not from the conventional web experience. On a mobile device, users feel more familiar with drilling down through menus to access the content, rather than just having navigation and content on the same page, which will definitely make it crowded and messy. This way a more attractive and user-friendly mobile website can be made.

We find a good range of mobile phones screen resolutions - maintaining design as minimal and linear as far as possible to optimise the experience for all, whilst maintaining page load times really low. Keep in mind that users don’t have to jump around the page. Many devices still only have up or down functionality and non-linear design will make the user experience a nightmare, resulting in low conversion rates and poor ROI.

Make the most of your real estate by avoiding large pictures or logos. Page real estate is so valuable on a mobile site due to constraints in screen resolution and the need for large, clear buttons and boxes: images will add little value to most pages.

Always warn the user before you transfer them from mobile to traditional website. Don’t link to the full site from your mobile homepage: all content important enough to be linked to from here deserves to be redesigned for mobile.

Conclusions

Understand your mobile users even though you cannot visualise a mobile-specific web presence for your brand as for now. Because the world of mobile web users is going to grow fast.

There should be difference in the traditional website and the mobile site of your company, keeping in mind the core users of both. Mobile users will judge your site by the way of their simple and immediate goals and how rapidly they are met, and they will judge your site in the mean course. Also if you fail to live upto the users' expectation, there is much possibility of brand failure and that too publicised in the world of web.

Right now, only a few mobile websites are offering flawless services. Thus,having a good knowledge of users and their goals will not only give the edge over others, but will also ensure a strong customer base.

Email Alerts - Website's Search Engine Rankings

2009-06-12T17:57:00.004+05:30

In case your web pages do not appear on the first page of Google, your presence becomes quite less on the Internet as most visitors are lazy enough to scroll down the front pages.

“ExactFactor” will help you quickly enhance your site's ranking in all major search engines. The immediate benefit is an increase in quality traffic that leads to higher sales. Its efficient search engine optimization techniques and systems ensure you will get the best personal ranking performances for your site and keywords, while taking into account all aspects of search engine methodology.

Although there are so many good websites indicating how to enhance your search rankings, now you can easily monitor your website's rankings via email alerts with Exact Factor tool. You simply have to provide the address of your website and the search keywords that you are looking to rank for - “Exact factor” will send an email alert when pages from your site hit the front page of Google, Yahoo or Windows Live Search.

Not only this, you can track your competing website and know if they ever manages to upbeat your search engine ranking position. The service is free with a limit of 50 keywords per site. It allows you to choose the default google.com for analyzing search engine rankings or select country related domains as google.co.in for local search.

How important is my search engine ranking?

Search engines are a great marketing tool. Nearly 80% of traffic to the average site comes from search engines. About 30 million visitors enter queries in Google.com per day. Anyone arriving at your site through a search engine is looks for a particular product or service and thus is a potential client. There are three major players in the search engine market: Google, Yahoo and Microsoft Live. with unique site positioning algorithm that analyzes and sorts the results by specific order.

If someone types a specific query in the search engine and your site appears in the results for that query, there is much greater probability that he will click on your site. Most searchers don’t browse after the third page. Recent research has shown that most of users, if they click, will click on one of the first seven listings in a search engine.

For instance, if someone searching for "Fiat Grande Punto" car details and you find your auto portal on top listings in search engine, there is greater probability that your site will get good click giving good traffic to your website.

As a site owner, your target is to get into the top 30 results for specific queries. The higher is the position in the search engine result pages, higher is the traffic. You may have invested in professional and beautifully designed site, but if it is not ranked high on search engines, potential clients are lost to competitors having a higher ranking.

Google Page Speed - Improve Website Performance

2009-06-05T14:13:00.003+05:30

Google has recently released a Firefox add-on called “Page Speed”. Upon integrating with another addition known as “Firebug”, it helps web developers make their page faster. As per Google "Page Speed is a tool we’ve been using internally to improve the performance of our web pages,”

Page Speed is a combination of Firefox Add-on integrated with Firebug which we’ve been using internally to improve the performance of our web pages. When Page Speed is run , one gets immediate suggestions on how one can change web pages to improve their speed. For instance, Page Speed automatically optimizes images for you, giving a compressed image that you can use immediately on the web site. It also deals with issues such as JavaScript and CSS loaded by your page that wasn’t actually used to display the page, which reduces time the users spend waiting for the page to download and display.

In order to make use of it, after installing Page speed and restarted Firefox, expand Firebug and switch to the Page Speed tool tab. Move to your page, then click the “Analyze Performance” button. Soon you will get a handy list of things you did right, and things Google thinks you did wrong.

The latter can be expanded so you can read up on the help provided in regards to issues like “Leverage browser caching”, “Remove unused CSS”, “Combine external JavaScript” and so on also, you can click on the entry to be taken to a longer explanation.

Several tests are performed by Page speed on a site's web server configuration and front-end code. These tests are primarily based on a set of best practices known to foster the web page performance.

Helpful suggestions on how to improve performance and set of scores for each page, are the information webmasters get, when they run Page speed.

Advantages of using Page Speed :

* It makes your site load faster.
* It keeps Internet users engaged with your site.
* It reduces your bandwidth and hosting costs.
* It improves the web! "

Alternative to Yahoo's YSlow, but there are some differences beyond the fact that it is Open Source which will hopefully allow a community to grow :). Infact, Steve Souders, one who developed the first version of YSlow at Yahoo is now working with Google. Don’t know if he is been involved in this project but he has got a wealth of experience in website speed optimization, so hopefully they picked his brain a bit when designing Google Page Speed.

Find more on How to use Google Page Speed and Download Page Speed.

Twitter Search - Indexing Links

2009-05-13T19:31:00.004+05:30

Twitter Search is the most promising aspect of Twitter. The real power of Twitter is the data in the aggregated form. Whether it is Google or any other company they all are interested in Twitter. Why? Not because they are the flavor of the month but because belief, fidelity which companies possess for Twitter. So, Twitter is paralleled to data, everything depends on data.

The most interesting is the beginning of Twitter Search in linking where people may tweet and index. Like if we want to get index Maruti Ritz on Twitter, all we need to tweet it. this step would update twitter search. It states that the twitter page would no longer be only textual tweets but millions of web pages be embedded into it. There would be spam, may be more as in comparison, but the curiosity of the user would nurture it.

Similarly the Twitter search will be indexing the contents of the web pages. This is what Google is doing. Well, Twitter search will not be indexing as many pages as Google does. But the point is that Twitter Search is a different engine in its own way and is not been launched to replace Google. Twitter Search is comparatively a small, potentially curated and real time engine.

The biggest plus point of Twitter Search is the time. It is faster than Google as tweets can be send faster in comparison to the web page which are slow to be build. Well it is not clear that how twitter is going to use web page data in search results.

But the thing which is clear is that Twitter is looking better options to tailor search results. twitter launch would be real interesting in the coming months until and unless Twitter is single and stands still and not Google buys it first.

How to implement SEO ?

2009-04-09T22:43:00.012+05:30

Analyze your current state

Before you start your SEO implementation, it is a good practice to analyze current state of your site content. Evaluate your goals and priorities. Determine your plan of attack. After you implement a solution do not expect immediate results. Don't be tempted to go straight for a Pay Per Click (PPC) campaign such as Google AdWords to promote your site. As I pointed in the Introduction section, what determines your site's placement involves more than one factor.

"SEO Implementation Lifecycle"

Why links matter

PageRank is a value that Google gives to a page based on the number of links pointing to your site. So how do you get other sites to link (or backlink) to your site? You can try the following methods:

Register with major search engines (Yahoo, OpenDirectory, MSN).
Send press releases about your product or idea that generates free links.
Hire an expert to write something positive about your product and publish in an industry newsletter, magazine or a local newspaper.
Ask to be a featured or sponsored client in a major portal site.
Ask employees to mention you and your products
Make reciprocal link requests
Mention your site in major Blogging sites, Yahoo Answers and Google Groups
Respond to blogs or queries in Yahoo Answers (just don't over-do it)
Syndicate your content through external RSS feeds to different sites
Consider ad campaigns through Google AdWords

Re-engineer your site content

Here are a few basic things you can do to clean up your site and make it Search Engine friendly.

1. Site Hierarchy and text links

Most sites employ DHTML, Flash, Frames and other fancy objects to enhance the end user's experience. While these objects are great to captivate the users attention, Google and other search engines can't understand them and will have trouble interpreting them while crawling your sites. Google introduced the concept of Sitemap that enables Google to discover your site, structure and diagnose any potential problems. Sitemap is especially important if your site has a lot of dynamic content, is brand new, has a lot of archived pages that are not linked well.

Once you created your sitemap, you upload it to your web server's root directory. Use Google's WebMaster tool (https://www.google.com/webmasters/tools/) to add your new sitemap. Next time when Google spiders your site, it will index all the URL's it finds in the Sitemap.

To see the specific URLs included in the Google index, do a Google search for site:[yourdomain.com]

2. Use Targeted Keywords

Create a narrow targeted keywords list that you think identifies your site properly.
For example, one would taget new cars in india for a cars website, and tata nano price for a Tata Nano page on the website.
Now Once you identify the keywords, what do you do with them? One obvious thing to do is to add them inside the Meta Keywords tag. In addition, use the keywords generously throughout your page content. Search Engines love a site with fresh descriptive content filled with keywords. This means constantly updating your site with new, fresh content is vital to your overall SEO strategy.

How do you measure SEO?

Measuring your returns on SEO investments is crucial. But once you made the enhancements to your site, do not expect to see immediate results. It could take anywhere from a month to 3 months to see any significant impact on your traffic numbers (assuming you implemented the right SEO steps).

Use a Business Optimization tool like Google Analytics or Omniture to analyze visitors and traffic source data. On Google Analytics, you find a section on Traffic Sources. It provides insight into how visitors find your site, whether through
a) keyword search,
b) or backlinks or
c) people directly typing the site url.

Google Analytics also allows you to see other traffic variables such as
a) Absolute Unique Visitors
b) Page Views
c) Bounce Rates
d) Average Time Spent
In addition you can also set conversion goals to determine how many of those leads converted to an effective sale, which is a key way to measure ROI.Tracking in helps you evaluate the efforts of your marketing strategy whether it is a PPC campaign, banner ads or natural SEO. Tracking also allows you to gain visibility into your end user's behavior and time spent on each page, which allows you to make a decision on where to place ads.

Where to go from here?

After you implement the SEO techniques and realized the improvement in your site ranking, you can't expect to sit back and relax. You need to constantly monitor your ranking and your competitor's ranking and take appropriate steps to stay on top of the list. A continuous enhancement to optimization techniques, keywords tuning, site content, blog entries is necessary to keep your site rank higher in the search results. To outdo your competition, you have to keep your content fresh. This will not only bring new visitors to your site, but also keep the visitors returning to your site.

Some Useful links

Google WebMaster Tools - http://www.google.com/webmasters
Google Analytics               - http://www.google.com/analytics
Google AdWords               - http://adwords.google.com
Yahoo Answers                 - http://answers.yahoo.com

Engagement with Visitor-Landing Page Analysis

2009-03-09T05:11:00.006+05:30

Engagement with Visitor is a very important aspect for any Landing Page. Some points are covered here to know how well your landing page engage dropping visitors.

1. Does the headline on the page follow the same theme as the keyword phrase and ad creative?

Continuity::Maintaining continuity through the entire search life cycle will increase conversion.
Try to have separate ad creative and landing pages that match each of your major keyword phrases.

2. Does the headline sell a benefit and make the reader want to continue reading the copy?

Engaging Headline::The primary purpose of the headline is to attract attention and persuade the visitor to read the copy, and ultimately convert.

3. If you have a form, is it requiring only the absolute minimum amount of information?

Minimize Form Fields::The more fields the visitor has to fill out, the lower conversion rate you'll likely experience.
If there's optional data you'd like to have, try asking for it on the "Thank you" page after the visitor has already given you the must-have information.
Also, make it easy for your prospect to fill in their information by automatically moving the cursor to the next field in fixed format fields, and test populating the city and state fields based on the zip code entered.

4. If you have optional fields, have you clearly identified required versus optional data entry fields on all forms?

Identify Required Fields::Since you'll want to limit the amount of data input required on your forms, if you have fields that are not required, be sure that your visitor clearly sees these are optional fields by using either the customary asterisk or bolding on your required fields.

5. Are all data entry fields clearly labeled with examples if necessary (555-123-4567) and contain format validation with appropriate feedback?

Field Labels::Some studies have shown that placing the field label above the field allowed users to "capture" both the label and the input more easily, resulting in faster completion times.
The drawback to this presentation, though, is the need for more vertical space.
Try to keep your formatting as accommodating as possible.
If you do require a specific format, such as a phone number, specify clearly the required format on both the form and the error message that pops up if the field is completed incorrectly.

6. Does it take 2 or fewer clicks to complete the desired action?

Minimize Clicks to Action::Don't force your visitor to do anymore than the absolute minimum required work.
Every additional click may decrease conversion.

7. Are all images optimally compressed and does the page load quickly?

Page Loading Time::There are more factors besides image size that impact the load time of your page including total page size, number of externally linked CSS files, number of external scripts, hosting company and more.

8. Have you limited navigation away from this page other than a privacy link and a link to your home page on your logo?

Limiting Navigation::In most cases, removing navigation improves conversion.
By giving your visitor navigation options, you give them an easy way to jump away from your offer and result in possibly reducing conversion.

9. Are credibility/trust indicators apparent above the fold or near the submit button?

Building Credibility::Affiliation with industry associations and organizations that advance marketplace trust such as the Better Business Bureau, increase the comfort and confidence level your visitor has in doing business with you.
Prominently display these insignias/logos close to your form.

10. Does your action button convey the benefit, e.g., Download Whitepaper, or Get Quote Now, instead of Submit?

Descriptive Action Button::The action button is the last chance for your interested prospect to change their mind.
Reinforce the deliverable or, even better, the benefit in the text of the button.
Also, including other buttons such as a "Reset" button may hurt conversion.
When you've successfully gotten your prospect to complete the form, make it absolutely clear what to do next.
For e.g. Check out the Get Discount button on Mahindra Xylo webpage to convey visitor to get discount.

11. Does the action button stand out and call attention to itself?

Prominent Action Button::The action button should be quite a bit larger than the surrounding text and stand out on the page.
There is no definitive color that converts the best across all applications; however, you'll want to at a minimum test a green, red and plain grey button.
In some circumstances, such as an offer for a higher end service or a B2B whitepaper, a non-promotional looking plain grey button might perform the best.

12. Do you have a short compelling message immediately above your call-to-action?

Tell Them What To Do::Conversion rates tend to increase when you place an action statement at the top of your form, for instance, "Start here to receive your free 10 minute online consultation".

Related Reads on Landing Page Analysis:
- 10 Tips Marketing Effectiveness
- Offer Clarity
- Readability of copy

Get free landing page analysis tool at ConversionCritic

Readability of Copy-Landing Page Analysis

2009-03-05T04:58:00.004+05:30

Readability of Copy relates to one of the attribute for Landing Page Analysis. Here are some points to be considered for Readability of copy for a landing page :

1. Is the information displayed in a summary format using short paragraphs or bulleted text for quick absorption?

Information Display :: By summarizing your key selling points, you give the visitor a quick and easy way to understand your unique selling proposition.
Remember that most visitors are expecting to find a solution on your page within a couple seconds.
Forcing them to read lengthy copy may suppress your conversion rate.
Generally, try not to exceed 4 to 5 lines of copy in each paragraph.

2. Does the prospect have the ability to easily drill down to gather more detailed information without leaving the page?

Providing Detail Information :: Visitors are looking for information provided in a summary format with the ability to easily drill down for more details.
Using AJAX scripts, you can allow the visitor to pull up the detailed information without leaving the landing page.
A Beautiful example depicting detailed information at drill down can be viewed for Read Review on Maruti A-Star.

3. Is there a moderate use of white space to aid in the readability of the page?

White Space :: White space makes it much easier for eyes to read the content and helps group your content into meaningful chunks.
Be cautious though of any white space at the bottom of the fold, which might erroneously imply to the reader that they are at the end of the page.

4. Are the lengths of your lines of copy narrow to promote easier reading?

Line Lengths :: Your lines should not exceed approximately 60 characters wide.

5. Are you using black text on plain white or high contrast backgrounds and easy-to-read web fonts in your copy?

Choice of Font Colors :: Indisputably, every study has shown best readability with dark text on light backgrounds.
White text on black may look cool and high-tech, but it may reduce your conversion rate.
The three most popular and easy to read fonts are Verdana, Arial, and Trebuchet.
Font sizes for your copy should be between 10 and 12 point face.

6. Are you using bold text, exclamation points & colors sparingly, for emphasis only?

Attracting the Reader :: Carefully select what headlines or page elements you want your visitor to see first and test the use of different colors and fonts sizes.
Remember to use this discriminatively, though.
If too many elements are vying for attention, they lose the power of attracting the reader.

7. Are you using underlined text for links only?

Underlining Your Text :: Underlined text looks like a link and will confuse the reader if you're using the underline to highlight the copy.

8. Are you using no more than 3 columns on the page?

Limiting number of Columns :: Generally, the fewer the columns used, the higher the conversion rate.

9. Is your copy left justified?

Copy Justification :: People are most used to reading left justified text.
Headings can be center justified.

Related Reads on Landing Page Analysis:
- 10 Tips Marketing Effectiveness
- Offer Clarity
- Engagement with Visitor

Offer Clarity - Landing Page Analysis

2009-03-02T04:45:00.003+05:30

Landing Page Analysis must also Offer Clarity to viewers. Some points are covered out here to ensure your webpage Offer Clarity as :

1. Is there a strong, compelling incentive for the prospect to take action?

Provide a Compelling Incentive::The offer should have a specific incentive to motivate the prospect, such as a free premium or service or other valuable consideration that might otherwise not be available free of charge or during another time period.

2. Is the offer clearly explained?

Explain Your Offer Clearly::Be sure to articulate the details of the offer including answers to when, how and what the prospect is entitled to in a clear manner.

3. Is the main call-to-action above the fold?

Cal-To-Action Placement::Studies have shown that when the prospect must scroll down to reach the main call-to-action, conversion drops.

4. If there is copy below the fold, do you repeat the call-to-action in a prominent place below the fold?

Repeating Your Call-To-Action::If your call-to-action is above the fold, yet your copy continues on below the fold, you'll want to repeat the call-to-action also below the fold so your prospect remembers the objective of their visit.
Don't necessarily rely on them to scroll back to the top of your page.

5. Is there a sense of urgency in the offer compelling the prospect to act now?

Sense of Urgency::To increase the likelihood of conversion, you should stress the prospect needs to act now.
This can be accomplished by simply adding the word "now" or "today" to your call-to-action.
Check out how the offer on Get Discount on Tata Nano stress the prospect needs to act now.

6. Is there only one product or service featured on the page?

Limiting Offers::Too many promotional offers on the page may dilute the primary purpose of the page and may make the prospect have to work too hard on a decision.
Most prospects are looking for your guidance and a quick easy solution.
Highest conversion rates typically result from individually targeted pages featuring 1 product tied to the keyword phrase.
If the keyword phrase is not specific, try to arrange the most relevant products in order of either relevancy or popularity.

Related Reads on Landing Page Analysis:
- 10 Tips Marketing Effectiveness
- Readability of Copy
- Engagement with Visitor

10 Tips-Marketing Effectiveness-Landing Page Analysis

2009-02-26T04:16:00.010+05:30

Landing Page Analysis includes the Marketing Effectiveness of the given landing page.
The given article gives 10 Tips on the Marketing Analysis for the Landing Page as :

1. Have you prominently displayed all available ways the visitor can contact you?

Contact Options :: Make it easy for prospects to contact you via phone, email and chat with any questions or concerns they may have.
Also, some visitors may have a mistrust of forms and feel more comfortable providing information in a phone call.

2. Is the company's unique selling proposition (USP) clearly communicated?

Unique Selling Proposition:: You need to articulate 3 things:
First, you must clearly state the benefits the prospect receives from doing business with you.
Second, the benefit needs to be unique from your competition.
Finally, the proposition needs to be strong enough to motivate the visitor.

3. Does the copy focus more on selling the benefits versus the features of the product or service?

Benefit Driven Copy :: Benefits are more usually tied to emotions rather than facts.
Focus more on how the prospect will feel after buying your product or service and somewhat less on what and how your product or service works.

4. Does the copy focus on the visitor ("you"), and not company ("we")?

What's In It For Me? ::Your copy should be singularly focused on the visitor and the benefits they'll receive from your product or service.
Refrain from proclaiming your company as being the best in the industry or being committed to customer service.
These are meaningless statements that will destroy credibility.

5. Are you comfortable that your usage of any attention-attracting features such as animations, video and audio do not distract the visitor from your main selling points?

Minimize Distractions :: All video and audio should only play upon user action.
Conversion will tend to decrease by automatically playing these types of rich media upon page loading.

6. Do you have an image that either shows your product/service in use, or depicts what the visitor will receive or how they'll feel?

Primary Image :: An image creates an anchor point for your visitor's eyes and usually will grab their attention before your copy.
Captions underneath images are also very powerful and should help sell the benefits of your offer.

7. Does the image help draw the visitor's eyes onto the key selling part of the page?

Image Direction ::People's eyes tend to follow a path similar to the main direction of your subject in your image.
Have the images focus their attention toward the inside of your page.

8. Is the page focused around one clear objective?

Focus on One Objective::Maybe you may want the visitor to purchase a product from you and sign up for your newsletter.
Focus your message on the objective of primary importance and save the promotion of the other objective for the thank-you page.
Promoting both objectives on one page may dilute your efforts.

9. Are guarantee, privacy policy, and/or return policy prominently displayed?

Privacy Policy::Many times including a statement such as, "We value your privacy and will not sell your information to a 3rd party" is just as powerful, if not more so, than including a link to your privacy policy.
Usually, prospects aren't interested in reading your privacy policy; they're just looking for reassurance that you'll use their information responsibly.

10. Is the company's logo placed in the upper left hand corner of the page and not overbearing?

Logo Placement::Upper left hand logo placement is the standard.
Any other placement may be just enough to throw your visitor off-track and decrease conversion.

For e.g. - You can visit cars in india and find all applicable points are covered with the webpage design.

Upcoming Related Reads on Landing Page Analysis:
- Offer Clarity
- Readability of Copy
- Engagement with Visitor

Cannonical Url - No Duplicate Content worries

2009-02-14T00:20:00.001+05:30

I noticed that Google Webmaster Central has announced that it contributes to a new tag rel=canonical, which allows the pages of your site URL in accordance with the canons. They declare, in all the good details on their blog, but in brief, if you have multiple versions of a page can use this tag to say that all these urls should now be the only one with the canon of SEOness and PageRank to that one URL.

Let's take an example of a site cars in india. Imagine that your preferred version of the URL looks like this:

http://www.cardekho.com/carmodels/Tata/Tata_Nano

However, users can access previously created Tata Nano page through other URLs also like :
http://www.cardekho.com/carmodels/Tata/Tata-Nano

<a href="http://www.site.com/page.html">

Now, you can simply add this <link> tag to specify your preferred version:

<link rel="canonical" href="http://www.cardekho.com/carmodels/Tata/Tata_Nano"/>

inside the <head> section of the duplicate content URLs:
http://www.cardekho.com/carmodels/Tata/Tata-Nano

And Google will understand that the duplicates all refer to the canonical URL:
http://www.cardekho.com/carmodels/Tata/Tata_Nano.
Additional URL properties, like PageRank and related signals, are transferred as well.

SEO as a Career

2009-01-21T22:22:00.003+05:30

Since the sites began to grow and earn money, it is sensible to set a custom SEO specialist, as the webmasters do. The demand for good and know-how is about SEO rise. There are many people who have managed SEO career in this company.

The SEO as a career choice is worth as compensation for SEO is equal to those of developers, designers and marketing experts. This kind of work can be practiced, while for firms or as solo practitioners. As a solo physician, you can earn more money. If you are safe, and with SEO, you can even create your own company.

But if you decide to order a company, then you must be well on the design and SEO, because if the client hire around their website, they expect their site SEO friendly. Through the service you are the Most Valuable Professional.

Someone who comes from the conception, development or web administration, SEO might look very non-technical and boring that you feel yourself demotion. As designers and developers, such as professional and as a career choice SEO update your skills package. This will help you better than before. So never hesitate choose SEO as a profession, if you are designer by profession.

I hope now you have to understand that SEO is always a great career for all.

PageRank Behaviour

2009-01-11T00:17:00.011+05:30

This article explains how to optimize distribution of PageRank on your site. We will get to some of the unique properties of PageRank and how certain changes to your site, the PageRank distribution.

ADD LINKS TO IMPORTANT PAGES :
Many SEOs and developers focus too heavily on incoming links from external sites, and we neglect the links that we have complete control over - our internal links! It is no coincidence that a website on the homepage of the rule the highest PageRank value. The high level of PR is not only incoming connections from the outside. It is also because any page on a Web site usually links to the homepage.Most sites have a number of important sites, earning high rankings for relevant terms - not just the home page.
Thus emphasize the important page by increasing the number of pages that link to it. The increase in pagerank to the important page is accompanied by a decrease in pagerank to the other pages.

SUBTRACT LINK FROM UNIMPORTANT PAGES :
If you own a website to show the unimportant pages on its Web site, they will probably try to tell you that all your pages are important. Of course, they are provided with a definition of "significance", which offers its on-site users, but probably not to the people who start at search engines. For the purposes of PageRank sculpting, we need a definition of utility, revolves around a search engine, especially Google. Google wants to rank pages, regardless valuable to Google users. In other words, if a user in a query, they are looking for something specific, and Google wants the user to perform a click.
For example, if a user searches for Mahindra Xylo, Google wants to deliver Mahindra's page about Mahindra Xylo--not the car prices in india home page or their sitemap or any other page that would require the user to click unnecessarily.

So our definition of "an important page is one that's unique content, is the most likely to be one of our keywords. For our purposes here unimportant pages are those that have little benefit for the search-engine users, such as contact pages, About us pages, etc.
Thus emphasize the important page by decreasing the number of links between unimportant pages. The important page is now receiving 1/2 the PageRank the unimportant pages are distributing.

ADD CONTENT :
SEOs often say: "Content is king", but what exactly qualifies as "content"? With regard to the PageRank sculpting, content refers to the pages. The more pages you have on your website, the higher is the maximum total PageRank.
Remember that the creation of new pages creates new PageRank, and if your site is well connected, then each new page offers a PageRank value of 1 in total on the website. (As a side note, do not forget that Google PageRank only on pages that they know, and that meets certain criteria of quality. In other words, the one million blank pages is not to increase your site total PageRank because Google is not to index one million blank pages. When we talk about "a page," it is assumed that the new page will be valuable and indexable, according to Google.)

SUBTRACT CONTENT :
Deduction is by far the most difficult PageRank sculpting concept to understand. Once you know that Google ranks pages - not websites - you can understand why we would be willing to sacrifice some level PageRank site for the sake of raising one side of the PageRank. If we remove a page from a system, as long as the system remains well-connected, then the whole system PageRank only decrease by 1. This is the same amount of PageRank, which added to a system if we are to add a new page.
In some cases, remove the page we have a PageRank value, which is higher than 1, but it makes no difference: The rest of the PageRank is redistribution to the remaining pages. As long as there is an increase in PageRank of other sites important to the entire system decline is warranted.

Thus the PageRank distribution and the choice of categorization are both aligned with the search activity of users.

Google Page Rank Update Dec 2008

2008-12-31T21:38:00.003+05:30

As we go into the new year 2009 Google just had another round of page rank update on 31 Dec 2008. How have you ranked in this round of updates ? You can find out about your rank using ranks checker.
This blog stays put at PR 3, Our site for cars in india saw a fall from 4 to 3. I am figuring out why the penalty as we have not used any black hat seo techniques. I will post an update why. Our site on Silver Jewelry gained a notch from 3 to 4 :).

How are things looking for all of you ?

How Search Engines Work

2008-12-20T16:09:00.007+05:30

While having a knowledge of Search Engine Result Pages, you might sometimes have got confused that why can't see your page coming on the front page. Sometimes you may blame it for the web crawling or something very related to that. One way you know it well and good that you own a very capable website but it is not coming in some of those front search pages where most of the searchers look after, then make sure that there is no use of making a front lead with the concept, since no searcher would be able to find the site and even its contents. When the competitors hold a higher position on search pages then there is no use of making a link to compete with them. Evenly there are some conceptions also regarding the Search engines.

It is to be noted that the search engines are not always operated by people working in the offices. In order to handle the various search information available all across the world, search engine companies have created some automatic programs which work for the various searchers working through-out the world. All it reveals that the individual holding the website need to look the web net according the view of the search engines. Then only the best positive out-come will be obtained.

Here are some ways given, moving according to them would never let you confront any problem related to search engine results pages. It is to be noted that all search engines work on following four referral tasks :

1) Web Crawling : Automated programs sent out by search engines are often called "bots" or even "spiders". These automatic pro-grammes work on "crawling" technique of hyper link structure of website. According to the beliefs of some of the experts search engines probably work best on the "spiders" program for the crawling of the pages of the site and to know how many pages indexed for the website, you need to give in search query as "site:websitename.com".
For example, when finding for cars in india as "site:cardekho.com", i found 5680 pages indexed by google so far.

2) Document Indexing : After the automated programs crawl the relevant page, it becomes important to put the necessary content in format so that it becomes cool for the reader to have a look to the contents. These data's of the different pages are stored in giant, databases all through which is made the search engine index. These search engine indexes hundred and millions of documents, all which are delivered to the readers from through-out the world within a moment they are searched.

3) Query Processing : Search engines examines the indexes each time a query is made to search or for all the day the different queries are made from all through-out the world and ultimately tries to find out all the relevant pages or documents. Sometimes it might be confusing
when the same looking queries come out to be different from their contents. Taking example for the search engine phrase, when we search for the "silver jewelry" or "Tata Nano, without the quotes one time and with quotes the other time we obtain some different result each time. At one time we obtain a number of search results and the other time we obtain some very less results from the previous one. This is one way the site search can be modified to give a different database, which can surely prove to be a better idea for the very same relevant page search.

4) Ranking Results : It is another point to be noted that the Google do not always shows all the pages on the same page. Even if tries to do so it then becomes important for Google to look that which page is to be posted on the first and which later on. To solve this riddle search engine run a algorithm to find out that which website content is most relevant and most important than the others. After the search overs for the most relevant page, they are shown accordingly to their refrain.

Blog SEO and Increase Traffic

2008-12-08T16:15:00.001+05:30

SEO is one of the most important things when it talk about blogging. Any Blog's traffic will be considerably down in search engines without any SEO.
The following Blog SEO suggestions can and will help you place better in the search engines and as a result will bring you that extra traffic you are looking for :

1) Place Primary Keywords in The Title

This is a must in SEO and already setup with most blogging platforms. As you can see in the browser this post is titled Blogs SEO and Increase Traffic | Girnarsoft Blog`

2) SEO Blog Categories

It is important that you put your keywords in your categories Title. If your post is relevant to more than one category on your blog then post it to multiple categories this will increase your search rankings with more keywords.

3) RSS Feed Your Blog

Sign up to FeedBurner and place a link on your blog for people to receive your RSS feeds.

4) Pinging Blog Services

Each time you post on your blog be sure to Ping the many blog search engines and Feed syndicate’s. Most blogging platforms will offer you the option to do this automatically and can ping various blog search engines using pingoat services.

5) RSS to email

Be sure to offer an email subscription service as well 40% of RSS subscribers prefer the email version.

6) Use of track backs

When ever you get the opportunity to mention another blog post that some one has written be sure to link to it. This will leave the blog owner a track back and also a link from that blog back to your own. This will help with search engines and will also get you some traffic direct from their blog.

7) Submit to Web Directories

Submitting your blog to web directories is another way of increasing your ranking. Their are hundreds of free and paid web directories you can use. You can fins a good list of Blog Directories to submit.

8) Commenting On Other Blogs

Posting comments on other blogs will increase your search engine rankings as well. Post under your own name or your blogs name, Do Not use keywords and do not leave spammy comments as these will just be deleted.

9) Quality Content

My final suggestion is no matter how well you optimize your blog and no matter how many back links you get their is no substitute for Quality Content so try to post every day with great content and the search engine spiders will come.

Long Tail Keywords increase Search Engine Traffic

2008-12-02T00:31:00.002+05:30

How to steadily relay more Search Engine Traffic to your website requires an admiration of the Long Tail theory.

When applied to websites, it simply means that most websites are likely to receive most of their search engine visitors through a variety of low-volume search queries instead of a handful of major keywords.

Therefore focusing on developing the keywords which receive lower volumes of search traffic will lead to an increase in the overall amount of visitors from search engines to your website.

What are Long Tail Keywords?

Long tail keywords are simply multi-phrase search queries which visitors use on search engines to arrive at your website. These long tail keywords are much more targeted than the general or main keyword topic and they literally embody a visitor’s need for specific information.

Here is an example. ‘Cars‘ is the general keyword topic and long tail keywords within this niche includes terms such as the following:

* cars in india
* new cars in india
* used cars in india
* upcoming cars in india
* car dealers in india

These Long Tail Keywords are what people exactly search for, therefore optimizing your site and creating content to match these search queries will allow you to attract visitors who search for information via these and similar search terms.

Benefits of Long Tail keywords

1) Higher Conversions : Visitors reaching via these search phrases might be more likely to be converted. By targeting these long tail keywords, you are effectively targeting a market of potential buyers.

2) Easier to rank : It is much easier to make your website rank well on search engines for long tail keywords because of the generally weaker competition.

3) More Visitors to your website : Aiming long tail keywords will progressively result in more search engine traffic since you have good number of pages indexed and ranking for specific keywords related to your website. This means increased visibility and therefore a good amount of search engine traffic.

4) Higher Monetization Potential : Search Engine visitors are very important since they are targeted individuals who are seeking specific information and hence are more likely to click on contextual ads or subscribe to your site newsletter or blog feed. This increases your audience and allows you greater monetization potential in the long run through product sales or the use of third-party ad networks.

NoFollow promotes Conversions and Internal Linking

2008-11-26T00:16:00.009+05:30

When talking on SEO tips , it is said don’t use ‘click here’ for SEO, but we also know conversion rates increase when visitors are instructed to ‘click here’, ‘read more’, ‘buy now’ and so on.

How can good user experience and SEO coexist? As such both of these are parallely important to the success of any website, but at times they seem at odds with each other. The solution is very simple, if not well known. Use the “nofollow” tag on the ‘click here’ links and make sure you also have a descriptive link with keyword-rich text available as well.

While the “nofollow” tag was originally set up as a spam fighter, it can be used with surgical precision to increase conversions, without hurting your SEO campaign. It helps because it will tell the search engines not to count or follow the link with the nofollow attribute. This means the keyword-rich link, without the nofollow, will be followed, helping the destination page’s link popularity.

How do you use nofollow?

Normal link:
<a href="http://www.site.com/page.html">Click Here</a>

Adding the nofollow attribute:
<a href="http://www.site.com/page.html" rel=”nofollow”>Click Here</a>

Using it on your site might look like this:
Click here for your Horoscope.
Click here to read more on Fiat Linea.

The HTML code would look like this:
<a href="http://www.site.com/page.html" rel=”nofollow”>Click here</a> for your
<a href="http://www.site.com/page.html">Horoscope</a>.

Finally, SEO and Site Usability living in perfect harmony, until we start talking about graphics vs. text. ;-)