G2G3 PROPULSION

Interaction action through social gaming

2009-06-05T11:43:00.002+01:00

By Linda King, G2G3

Today I was invited onto Spymaster - a social game based around Twitter. Each player becomes a master of a spy ring based upon their Twitter followers list. The more people that follow you and are playing characters in Spymaster, the more powerful you will be. We've had a bit of fun in the office this morning attempting to assassinate the G2G3 MD!! (with some success I'd like to add!)

Social gaming is an interesting concept - and it's potentially something that can be leveraged within business. The more powerful Twitter becomes as a business tool, the more likely it will be to be leveraged in situations such as these. For example, is it possible to create an ITSM social game? A game which crosses boundaries of organizations, this could be something quite powerful. However, I'm sure this would also have its challenges.

At G2G3 we're exploring all these options and trying to push the boundaries of learning. The future of our interactions is changing and we need to move with the times. And if we get to assassinate the MD along the way, then that just adds to the fun of our research!

Update and G2G3 Connect

2009-05-11T12:00:00.002+01:00

By Linda King, G2G3

Things have been very busy here at G2G3 over the last few weeks!

We were exhibiting at the Service Desk Show in London the week before last, and also ran a successful simulation session whilst there for itSMF. I've attached a photo (below) of G2G3's Henry Strouts on our (very small) stand at the show itself. Had some great feedback at the event, with a lot of stand visitors finding our offerings innovative and different in comparison to the many tool vendors who tend to dominate that show. It was also good to catch up with many of the faces in the industry, old and new.

We've also recently launched an exciting new initiative called G2G3 Connect - this is a referral program that will reward anyone at all for connecting us with companies that could benefit from our solutions. We get a significant amount of our business through positive word of mouth - and we've simply put some formality around that to ensure that anyone who does recommend us gets well rewarded for our efforts. For more information about G2G3 Connect, please see our web site.

G2G3 at Service Desk Show, London

2009-04-20T15:52:00.003+01:00

By Linda King, G2G3

Only a week to go now until the Service Desk and IT Support show next week at Earls Court! For the first time, G2G3 will have a stand there - we're be there at stand 716, so please come by to say hi and check out some of of our latest innovations - including Phoenix, our Business Continuity simulation and the IBM Virtual Service Management simulation.

We're also going to be running the simulation session for itSMF on day 2 (29th) - come along and take part in this accelerated simulation taster session, being facilitated by our Head of Business Development, Henry Strouts at 12.45. If you've ever wondered if ITIL simulation could provide benefit to you and your organization, then this will be the ideal session for you.

Also, don't miss our on-stand competition - enter to win an iPhone!

Look forward to seeing you there!!

Windows - Life Without Walls. Er… whats holding the roof up?

2009-04-10T10:02:00.002+01:00

By Derek Watson, Creative Director, G2G3

The recent Microsoft 'Life Without Walls' campaign seems a bit odd to me..... I am not sure if I would like to remove the walls in our house, we like some privacy! Does this new marketing slogan instead reflect how open PCs are to hackers, viruses and spyware? If I am not mistaken, does a window not hold you back as much as a wall? I can’t throw a photobook through any of our windows without opening it and we have doors in our walls which allow me to do the same thing. And no walls, means no 'Windows', doesn't it?

Also, whilst watching the latest of Microsoft’s ‘You find it, we’ll buy it’ ad campaign, which has actors pretending to spend Microsoft’s money on a PC which isn’t a ‘pretty but expensive’ Mac, a few thoughts occurred (I can hear the groans).

If Microsoft were to say to me, ‘here is $1500, buy a computer, I am pretty sure I would spend as close to $1500 as I could (and probably still get the MacBook we have at home or the iMac.) I certainly wouldn't but the cheapest I could find at the predefined spec.

Apple have always projected the image of quality, ease of use and a sense of rebellion against the world of the standard PC, to those who like to ‘think different’, to whom price is secondary. Microsoft’s ‘Apple Tax’ is an odd sales pitch as it is saying ‘you know you really want a Mac but are too poor’… you would like an Aston Martin but get a Mazda (no offence to Mazda, they are excellent cars as I am driving our second Mazda 6 these days, but the Aston showroom is next door to the local Mazda dealer and I am pinning my hopes on Ernie the Premium Bond Computer! Is he a PC? There goes my DB9 then!)

The PC industry is obsessed with Netbooks at the moment but these are derided in the ads also, seen as too small as the shoppers go for big screens (which seem to be the same, if not lower resolution, as the the stunning ‘small’ MacBook LED screens).

The ads seems to back up Apple’s Macs are better than PCs campaign, but PCs are cheaper (unless you match the specifications), and that Macs are aspirational.

Sorry, blog-rant over, back to designing our new simulation...

What Ted said

2009-04-08T14:10:00.002+01:00

By Linda King, G2G3

I was very recently called up by an over-eager sales professional (lets call him Ted to protect his real identity) who had made his goal in life (or for those 10 minutes anyway) persuading me to sign G2G3 up to participate in a brand new Service Management Virtual exhibition.

I have to admit, it did sound interesting to start with - his reasoning was sound, citing the economic climate, vendors attending less events due cost restrictions, travel bans etc. Oh - and itSMF were apparently supporting this event. And then he told me the cost. This completely unknown virtual event would cost us 8 times more than the largest face-to-face event in the year that we attend!

My shock was apparent - and his surprise at my shock even more so. I suggested this was too expensive for a small vendor like us, and asked him if there was a tiered costing system - as we certainly don't have the large marketing budget that many of the bigger vendors do. "No Madam (blood boiling by this point, I hate being called Madam), this unique event will create a level playing field for all vendors". Meaning the big vendors would pay exactly the same as us little ones. How ridiculous. We're not on a level playing field, so why make the smaller vendors pay the price? And thanks to policies like these, some virtual events may be over-representing the major vendors and not giving the smaller vendors an opportunity to showcase at all.

Ted then proceeded to give me an impromptu IT service management lecture, throwing lines at me such as "Do you appreciate the importance of IT service management in this economic climate Madam? (ggrrr)". Ok, I'm a Marketeer, but I'm also an ISO 20000 consultant with many years experience in this industry - so please don't insult me. He then put the icing on the cake with a short marketing lecture which included "Oh come on, you have to speculate to accumulate".

I'd like to say I was speechless, but I managed to find the right words.

So we won't be at that virtual event. And I don't think Ted will be calling me back in the near future....

Have your ITIL learning outcomes been positive?

2009-04-03T16:26:00.003+01:00

By Linda King, G2G3

I've been reading some Gartner research and predictions with respect to the future of corporate learning - no real surprises there - increased focus on e-learning due to travel restrictions, inclusion of social networking tools, mobile learning etc etc. Safe, predictable predictions.

But what about the learning outcomes? It's assumed, for example, that the (rather massive) ITIL training market will simply continue a paradigm shift towards e-learning as opposed to face-to-face, thanks largely to the economic climate we find ourselves in. But even in e-learning format, is it really necessary to put countless numbers of people through this (time consuming, expensive and sometimes tedious) online training, as many organizations do? What's the learning outcome from doing this? (and I don't mean a nice certificate or addition to your CV!)

Shouldn't learning outcomes focus more on what the learner actually needs to know in their specific role? The key challenge shouldn't be exhaustive over-explanation of all ITIL processes - but instead should be how best to bring the learning as close as possible to the point of use of the learner. Learning should be immediate, relevant and enjoyable - creating a thirst for more knowledge and a desire to put what has been learnt into practice.

Have your ITIL learning outcomes been positive?

G2G3 is officially COOL!

2009-03-30T20:26:00.002+01:00

By Linda King, G2G3

Everyone at G2G3 is thrilled that industry analysts Gartner have named us one of the eight "Cool Vendors in IT Operations" for 2009.

We've thought it ourselves for a long time (we're so modest...), but now it's confirmed - we're officially cool now!

The “Cool Vendor” report highlights companies who present new techniques and innovative functionality that could aid in cost optimization, operational performance and organizational skill development. These vendors also have to be (according to Gartner) "innovative, impactful and intriguing". (an interesting combination...)

Whilst I know many of you may think that the Gartner use of the word "Cool" may not quite equate to the way this word is used by our kids, this is still a great accolade for us!!

The full G2G3 press release can be seen here.

Gartner clients can download the full report at www.gartner.com.

Recession team tension?

2009-03-24T14:07:00.003Z

By Linda King, G2G3

Take a moment and look around your place of work... do you feel bonded with your colleagues, all part of a team working towards a greater goal? Or is this economic climate making you feel nervous about your job and protective about your role ? Or does it annoy you that some of your colleagues have their heads in the sand, walking around the office, muttering “what recession?".

You’re not alone - a recent survey by BT Business revealed that workers are finding it more difficult to work as a team in this economic climate, instead concentrating on safeguarding themselves and their role. This creates an unhealthy and insular working environment, with unnecessary tension and low motivation and morale.

Whilst processes have their place, they’re not going to break down these new walls which are being created. The key to breaking down these walls is communication. People have to understand they are part of a bigger picture, and realize the contribution that they (and also others) make. Someone recently said to me that I should be worried about my job, purely because I am a Marketeer - a narrow-minded comment, which reflects this lack of 'situational awareness' I describe.

If businesses are going to get through the recession unscathed, it’s time to create a culture of ‘we’, not ‘me’. Only by doing this will people appreciate what’s truly at stake and pull together.

G2G3 launches Phoenix - A Business Continuity Simulation

2009-03-23T14:07:00.004Z

By Linda King, G2G3

G2G3 is pleased to announce the launch of Phoenix, a groundbreaking new Business Continuity simulation.

This exciting simulation brings to life the increasing threats faced by organizations today and addresses significant challenges faced by organizations looking to implement Business Continuity Management (BCM) including gaining buy-in, implementing best practice standards such as BS 25999 and adhering to compliance and corporate governance.

G2G3 developed Phoenix in collaboration with Business Continuity experts, Pracius.

For more information about Phoenix, see the products page on the G2G3 website or email us.

G2G3 offering on IBM home page

2009-03-19T16:45:00.007Z

By Linda King, G2G3

Much excitement in the office this afternoon.... the virtual Service Management simulator which G2G3 developed exclusively for IBM is now featured on the IBM home page

For those of you who simply can't wait and need immediate gratification... Derek has kindly captured a video which is below, showing you the edited highlights!

For the rest of you - check out the IBM home page - roll your mouse over the central feature 'IBM wants you to play a game' to sneak a peak at this ITIL simulation in its full glory. The simulation also stars a number of G2G3 staff members!! (Have a look - you may recognize some of us in there - the names have been changed to protect the innocent!)

Tools over Training?

2009-03-18T15:20:00.002Z

By Derek Watson, Creative Director, G2G3

There was a post on LinkedIN today asking the following question…

‘I need to draw logos for a couple of businesses , any alternatives 'on line' instead of buying COREL’?

I wonder what the reaction would be if they were handed a pencil and sheet of A4 paper after asking such a question? It seems today with the low cost and ease of use of today’s software, many seem to think that having the correct software ensures a great end result.

Having studied design for five years, and quite a few more working as a designer, it is very frustrating to hear or read these comments. We have scalpels in the office at G2G3 but none of us has yet attempted any complicated surgery due to lack of training! I know brain surgery is a tad more complex than designing a logo but you get the idea. I’m not a trained copywriter but I do have a nice MacBook Pro and iWork…

Complexity needn't be complex...

2009-03-11T10:33:00.003Z

By Derek Watson, G2G3

As business systems and processes become increasing complex, one thing which will not change in these credit crunch days, it is becoming increasing important to clarify your company’s intended message both externally and internally.

The correct use of infographics can help both customers and employees see your organization’s 'bigger picture' vision. This use of visualization can provide great benefits whether you are a market, bureaucracy, fief or clan type organization.

Understanding the company culture is vitally important rather than just making pretty pictures which which convey nothing and add to the viewer’s confusion. Many global organizations have benefited from the G2G3 treatment where we study the company’s DNA before/whilst producing a solution which works.

http://www.iwr.co.uk/information-world-review/features/2238094/shrink-swallow
http://g2g3.com/p_infographics.html

Experience ITIL

2009-03-10T09:55:00.003Z

By Linda King, G2G3

To truly understand ITIL, you have to experience it.

The majority of organizations seeking to understand and adopt ITIL best practices tend to opt for formal, classroom-based ITIL education to Foundation level (or higher). Traditional education communicates theory and provides learners with a valuable industry qualification - but the way people learn has changed significantly over the last decade. The speed of change, the complexity of information, all combined with todays rapid work pace make training courses of a formal ‘classroom’ nature often inappropriate and too slow for many people. People need learning that is immediate, relevant, and in the context of their work. Many people also prefer self-paced elearning, which they can do remotely, and in their own time.

Simulations, or gaming solutions as they are also known, are a high-impact, energetic way to accelerate understanding, involvement, and acceptance of ITSM best practice such as ITIL across organizations. ITIL simulations can be virtual or face-to-face - and in both formats, they bring to life the service management and process issues faced by organisations through a realistic scenario to which participants can directly relate to and have actual experience of.

ITIL simulations are also highly effective enablers of change. A recent report from industry analysts Forrester suggests that in over half of organizations undergoing a change such as an ITIL implementation, internal resistance occurred - to such an extent that 52% of organizations listed it as the most significant negative element of the entire implementation. Transforming an IT organization to successfully implement a best practice framework such as ITIL requires commitment and understanding at every level of the organization - from the CIO, to the Help Desk staff - all the way through to the senior business managers. The problem is - positively influencing the mindset of such a wide spread of staff using traditional education will be virtually impossible - due to time, budgets, availability and other constraints. ITIL simulations can help by practically demonstrating the benefits of best practice to large audiences and fast. Anyone who participates will immediately understand the ITSM terminology and ITIL processes in the context of their roles. So within a day - everyone is talking the same language.

Taking an interactive and contextual approach such as this can help make change irresistible. ITIL simulations create a practical and holistic understanding of the reasoning for implementing ITIL best practice as well as an awareness of the role that individuals play in making that change a success. When it comes to understanding ITIL - experience is the best teacher.

Why ITSM and Marketing should kiss and make up

2009-02-27T20:30:00.003Z

By Linda King, G2G3

The problem with the majority of IT departments is that they undersell themselves. Instead of being portrayed as innovative, exciting and at the ‘cutting edge’ of technology, IT departments are often viewed as dull, boring and nerdy. Whilst us ‘in the know’ are aware this isn’t true (most of the time!), there is an increasingly negative perception of IT and IT Service Management across the business. Because of this, the true contribution and importance of IT projects to the business is often unseen and underestimated.

This negativity is perhaps only matched by that towards Marketing - Marketing departments and Marketing professionals are often seen as being restrictive and ‘less than helpful’ - when the truth of the matter is that Marketing has a huge amount to offer IT. With just the simplest of marketing techniques, ITSM can be transformed into ‘Wow-TSM’. From branding to promos, vodcasts to podcasts, poster and infographics, Marketing methods can create engaging, stimulating and effective communications around your IT projects.

By sleeping with the enemy that is Marketing - IT Service Management projects can increase their chances of success, raise their profile and create a perception of IT and IT Service Management which exceeds the reality.

New Partners galore for G2G3!

2009-02-26T16:13:00.003Z

G2G3 are delighted to have announced three new strategic partnerships in the last week!

Firstly, we celebrated our first partnership in China with SinoServiceOne. Based in Shanghai, our two companies have formed an alliance enabling SinoServiceOne to license our Polestar IT Service Management (ITSM) ITIL simulation.

We were also pleased to join forces with Olingo - the fast-growing and highly competitive provider of IT Service Management and ITIL training and consulting services across Sweden. Olingo has licensed the Polestar ITSM simulation and the Polestar Project and Portfolio Management (PM) simulation from G2G3 to add value to the comprehensive range of Olingo training and consulting services.

And last, but by certainly no means least, we have forged a partnership with US-based Creative Enterprise Solutions (CES). CES has also licensed G2G3's Polestar ITSM simulation as well as the G2G3 Project and Portfolio Management simulation, Polestar PM to add value to its extensive training and consulting portfolio.

Commenting on these new partner additions and our ongoing partner recruitment program, our CEO, Mark Ross Sutherland said: “I’m delighted to welcome these new partners to our vibrant G2G3 partner community. Today's challenging market conditions present a great opportunity for G2G3 and their partners. Simulations create a energetic culture of optimization and enablement, a vital factor for success in challenging economic times. It is this outstanding business value that has driven our increased focus on partner recruitment. Our partners also typically enjoy very fast time to value, high return on investment and a very low total cost of ownership.”

For more information about becoming a G2G3 partner, please visit the partner area of our website or email us.

An excuse to play games at work

2009-02-20T14:52:00.002Z

By Linda King, G2G3

Everyone at G2G3 is delighted to see the buzz our latest product, the virtual Service Management simulator we developed for IBM is having across the industry. After its launch at the IBM Pulse event in Las Vegas last week, it seems that people are liking what they see. Read this blog article at Business Online Review

For more information on virtual Service Management simulators, please contact us.

Learning success story at Reckitt Benckiser

2009-02-20T13:47:00.002Z

By Linda King, G2G3

IT has never been under more pressure to deliver more with less. Technology, process, cultural and regulatory change is being driven at an unprecedented rate, creating significant challenges around project adoption and acceptance. Significant investments are being made in ITSM, PPM and many other projects - however, these investments are worthless unless the changes being implemented are embraced to the point of effectiveness and beyond.

More and more large organizations have implemented a pioneering new approach from G2G3 to create readiness around such changes. G2G3 have successfully delivered Simulations and Readiness Programs to many of the world's leading companies, including HP, DHL, Microsoft, IBM, Thomson-Reuters, E.ON, Barclays Capital and many more.

One resounding success story is that of Reckitt Benckiser, the global force in household, health and personal care products.

"As part of a strategic global service improvement program, the Reckitt Benckiser IS department was undertaking a major global project to replace an in-house service desk application, whilst at the same time introducing IT Infrastructure Library (ITIL) aligned processes and practices for the first time. Michelle Downs, Program Manager at Reckitt Benckiser said, “This training was vital - it was not just about what buttons to press, it was also about changing peoples way of thinking and becoming a truly global support organization”. Reckitt Benckiser knew that the generic, off-the-shelf technology training offered by the tool vendors would simply not be enough - as training of this type tends to be focused on the details of the technology as opposed to the needs of the business. They realized that they needed a unique learning solution to address the distinctive technology, cultural and process challenges that they as an organization faced. The decision was taken to engage G2G3, a global provider of simulations and readiness solutions, to deliver a bespoke contextual learning solution created specifically around the precise needs of Reckitt Benckiser. G2G3 offers a contextual approach to organizational readiness which takes into account the unique ‘fingerprint’ of an organization in terms of culture, working practices, processes and key behaviors"

Read the full success story here.

G2G3 seeks new partners

2009-02-17T09:46:00.004Z

G2G3 are currently looking to expand their global partner network.

Do you offer training or consulting around IT Service Management (ITSM), ITIL, ISO/IEC 20000 or Project and Portfolio Management (PPM)?
Are you looking to roll out an ITSM, ITIL, ISO or PPM program in your organization?
Do you offer software or services for which 'bringing the value to life' would be an irresistible proposition?

If the answer to any of the above questions is yes, then you can license the G2G3 simulation portfolio to add significant value to your portfolio or project. For more information about our partnership programs, please either visit the partner area of our website, or email us.

Do you tweet?

2009-02-17T09:30:00.002Z

By Linda King, G2G3

I'm loving Twitter. It's a fast and furious communication medium, allowing individuals and business to get their messages out there (as long as they are 140 characters or less!).

Many people may be put off Twitter, thinking it is purely a social tool - however they'd be wrong. Some of the highest profile IT organizations and thinkers in the world are on there (including G2G3 of course!) - offering you a fascinating insight into thinking, ideas and news from around the globe.

Please check out (and follow) the G2G3 Twitter site here.

Twitter - blurring personal and professional boundaries?

2009-02-12T15:47:00.004Z

By Linda King, G2G3

In the last day or so, 2 articles have come to light where Twitter posts have caused professional embarassment, and even caused a risk to US national security!

This first article from Computerweekly.com reveals that a high ranking member of the US House Intelligence committee used Twitter to reveal his ‘secret’ visit to Iraq, causing a serious security blunder.

This second article, also from Computerweekly.com discusses how a Canadian reporter lashed out at a Marketing Executive on Twitter after a frustrating phone call.

Microblogging is a great (and quick) way to get your (personal and professional) news out there, and to interact with others with which you have mutual interest... but as Twitter and similar services become more and more popular, surely there will be more of these blunders to come - especially as Twitter is a tool which genuinely seems to blur the boundaries between personal and professional...

Check out G2G3 on Twitter.

The power of positive people

2009-02-12T11:38:00.003Z

By Linda King, G2G3

Few industries remain untouched by this economic crisis we face. The fear is spreading and is having a detrimental impact on our working lives. Everywhere we look, we are witnessing the collateral damage. Many people, working in IT (and other industries) are scared for their jobs, which is having a fundamental impact on the way they work.

When under threat, people do one of two things. They fight or take flight. And the same is true in the world of business. There will be a significant proportion of your workforce, who, when feeling threatened, will take the ‘flight’ option. And you can be guaranteed that those who are feeling like this will be actively disengaged. Rather than spending their time productively, they will be internet shopping, making endless cups of tea, constantly chatting or searching for alternative employment.

For some of these people, this poor work ethic is irreversible. And if this ‘dead wood’ leaves, believe me, the business will be better for it. This kind of behavior tends to have a significant negative impact on the rest of employees - along with other negative business behavior patterns such as narcissism or bullying.

In stark contrast, the ‘fighters’ are team players and will be determined to survive and thrive in the economic crisis. They will be engaged, motivated and ready to do whatever it takes - to save their jobs and the organisation for which they work.

So what makes a fighter? Fighters see the bigger picture. They understand that what they do as an individual makes a difference to the success of their business. They don’t speculate, they innovate. They experience a sense of belonging, and instead of focusing on themselves, they focus on the major forces that drive their business.

Creating a high-level situational awareness is key to this mindset and this can be done in a many ways. Creating stimulating communications which rise above corporate jargon can often pull people into the drama of their business. Effective simulations can recreate the challenges faced by IT and help participants understand the true impact to the business of their actions. And innovative approaches to conveying complex information such as infographics, can quite literally paint the bigger picture, engaging people and accelerating understanding.

One thing is clear - it won’t be the technology or the process that will navigate us through the challenging times ahead. It will be people.

G2G3 takes ITIL simulation to next level with single player game

2009-02-09T10:45:00.004Z

By Linda King, G2G3

G2G3 have recently delivered phase 1 of the next generation of ITIL simulation to IBM... an exciting and immersive single player Service Management simulator. This amazing new game is being showcased this week in Las Vegas at Pulse, IBM's premiere Service Management event.

Within the game, you play a business consultant who faces a variety of business pains and poor organizational performance. Only by applying ITIL-based process can you be successful within the game and increase operational maturity, improve customer satisfaction and overall business success. Not only is this game challenging and highly educational, but it’s also great fun!

We’re really excited about this game, as we believe it signifies a significant paradigm shift towards the acceptance of single player gaming within a business environment. Not only that, but it offers something exciting and new for a tired and grey looking Service Management industry.

For more information on this new ITIL simulation game, please see the IBM website. To find out more about how G2G3 can help you bring Service Management life, contact us.

Allure of the gaming honey trap

2009-02-04T13:46:00.000Z

By Linda King, G2G3

A new press release on computerweekly.com reports on how a third of senior staff at top UK firms, including the FTSE250, have fallen for an online game honey trap, which was set to test their security awareness.

A link to the game “Bish Bash Bosh” (showing President Bush being kicked out of the White House by Barack Obama and Hilary Clinton) was distributed anonymously in December and January. Whilst the focus of the press release is the ever-so-shocking fact that so many senior employees clicked on the unsecured link (and during working hours!), it fails to consider or discuss the reasons why. Gaming is seductive. Why else would they have called this game a ‘honey trap’? People love to play and find this kind of interaction simply irresistible. If you can combine this sort of gaming with positive business learning outcomes, then you’re onto a winner....

Weather the storm with business continuity

2009-02-03T10:42:00.003Z

By Linda King, G2G3

Yesterday, it snowed in the UK. It snowed so hard that it brought certain regions to a complete standstill. London was particularly badly hit, with London Transport going completely offline. Not only did the physical infrastructures such as transport etc. struggle to cope, but the IT infrastructures also couldn’t cope. Many of the transport websites failed with the flurry of hits that came their way, and many commuters were left completely in the dark about the status of transport services. It was estimated that 20% of the UK workforce did not make it into work. The cost of snowy Monday? A cool 1.2 billion pounds. Luckily we do not have such extreme weather very frequently - however it highlights the fact that many businesses need to consider continuity in these extreme circumstances. Were many of those stranded people able to work from home? Did they know if they could? Did they have any comprehension of their companies continuity policies? Not only does business continuity need to be considered, it needs to be communicated, and many businesses just don't do this. The last thing our economy needed was a day like yesterday.... and unfortunately there is more snow to come....

A good eye-dea?

2009-01-19T15:23:00.003Z

By Linda King, G2G3

EXIN last week launched a new logo to represent their ISO/IEC 20000 IT Service Management certification program. Interestingly, this is in the form of an eye - which EXIN are calling 'The Navigating Eye'. This will be used to represent what ISO 20000 stands for and will used in a number of places, including providing pins for certified candidates.

This is certainly an interesting choice... the eye as a symbol has significant religious overtones, and is used in a large number of cultures to represent God and to ward off evil. As a Marketing professional, I would never have selected such a potentially controversial symbol as the central theme of a logo.

After the uproar caused by the OGC logo last year (who could forget the sight of the new OGC logo when turned on its side), I'd hoped the industry might have learned its lesson...