tag:blogger.com,1999:blog-29591761.post-2215247152126510922007-03-25T04:34:00.000-07:002007-03-25T13:09:44.368-07:00<embed type="application/x-shockwave-flash" img="" style="margin: 0pt 0pt 10px 10px; float: right;" src="http://www.podtech.net/player/podtech-player.swf?bc=3F34K2L1" flashvars="content=http://media1.podtech.net/media/2007/03/PID_010688/Podtech_calacaniscast19.flv&totalTime=3150000&amp;postURL=http://www.podtech.net/home/technology/2523/calacaniscast-19-beta&breadcrumb=3F34K2L1" height="269" width="320"></embed>If you've been wondering what the deal is with <a href="http://payperpost.com/">PayPerPost</a>, this may be a good starting (or ending) point.<br /><br />PayPerPost, in essence, connects advertisers with bloggers who are willing to review their product (positively, of course) for money. Controversy has arisen over PayPerPost's initial failure to require disclosure of paid postings (shill much?), and it continues as various "<a href="http://www.buzzmachine.com/2007/01/31/pray-per-post/">A-listers</a>" claim that their new disclosure policy <a href="http://www.techcrunch.com/2006/10/29/payperpost-is-now-officially-absurd/">just isn't enough</a>.<br /><br />On the other side, some are saying that the A-lister bourgeoisie just doesn't like the idea of empowering "<a href="http://findingthemoney.blogspot.com/2007/03/all-you-need-to-know-about-blogging.html">blue-collar bloggers</a>". Huh.<br /><br />All of this leads to Jason Calacanis' recent <a href="http://www.calacanis.com/2007/03/24/calacaniscast-19-beta/">interview</a> with PayPerPost's founder, Ted Murphy. The result?<br /><br /><span style="font-weight: bold;">Calacanis seemed</span>: insincere and condescending.<br /><br /><span style="font-weight: bold;">Ted Murphy seemed</span>: either unprepared, an ineffective debater, lacking in vision, or any combination of the above.<br /><br />But PayPerPost is becoming quite the popular little item, anyway. There are bloggers who were counting Adsense pennies a short while ago who are making significant monthly income now. But is it "polluting" the blogosphere? (Because, you know, the blogosphere is the last bastion of honesty and integrity on the internet - hee hee.)<br /><br />Earlier this month, Problogger asked "<a href="http://www.problogger.net/archives/2007/03/09/do-you-read-paid-review-posts/">Do you read paid review posts</a>?" The general response was in the negative. But then, many of us don't watch commercials, either; or listen to pitches from radio hosts. Is PayPerPost the same thing? I'm not quite sure.Johnhttp://www.blogger.com/profile/13613498851194504637noreply@blogger.com