Sid [WebLaunch]

How to get one way quality links?

2007-12-18T11:31:00.000+05:30

Google is eliminating "artificial links" and taking action against reciprocal link pages, link farms, cloaking and guestbooks. Then, what would be the next steps for website promotion? Offcource Quality one way links(Natural links) and lots of traffics to your site.

As we all know it very well that fresh and interesting content is liked by all search engines and it will earn lots of natural links for you. So, it is necessary for you to put some good contents on your site. While articles/press releases submissions and forum/blog posting will generate lots of traffics for your site. You may try social bookmarking/networking sites for extra efforts. Only one way quality links are the best solution for your SERPs.

cloaking vs search engines

2007-12-17T13:49:00.002+05:30

What is cloaking?

The act of showing one web page to a search engine spider and another web page to a human visitor is known as cloaking.

Cloaking is the black-hat practice and it is prohibited by the search engines because all three major search engines consider cloaking to be a violation of their guidelines. Search engines will removed/banned all websites that use cloaking. So, keep your site away from cloaking and don't put it on risk by using shady seo technique like cloaking.

What is Link Bait?

2007-12-17T11:37:00.000+05:30

Link bait is content on your site to which other sites link naturally because they want to, not because you ask them to. It creates more links to your site, which really do help you in the web promotion. you don't have to get on your knees and beg for the links because you will get many links naturally.

Check the following tips for link baiting.

1) Quality of link bait should be not just great but it should be good looking.(Good colors scheme).
2) A great “title” for your link baiting.(It has capacity to convert your visitors into costumers).
3) Add images to your link bait beside each paragraph.(Image will change your mind perceptions on it).
4) Post your link bait in blogs and forums.
5) Add social bookmarking websites links at the bottom of your link bait.
6) Launch your link baiting articles on social bookmarking sites.(Please choose an appropriate time when you think most of the visitors will be online at that time).
7) Promote your videos on videos sharing websites.

Robot.txt file

2007-12-12T14:37:00.001+05:30

The robot text is a file that restricts the Search Engine spiders from indexing certain pages of the website.You may prevent your personal/incomplete pages as well as guestbook pages of your site from indexing through this file. Many webmasters use it to avoid spamming. Robot txt codes are listed below.

HTML meta tags for robots.
< meta name="robots" content="noindex,nofollow" />

To allows all robots
User-agent: *
Disallow:

To all robots out
User-agent: *
Disallow: /

To prevent pages from all crawlers
User-agent: *
Disallow: /page name/

To prevent pages from specific crawler
User-agent: GoogleBot
Disallow: /page name/

Robot Control Code Generation Tool

Social Networking.

2007-12-11T17:36:00.000+05:30

Social Networking is a technology that you can use to attract more traffic to your sites. Popularity of social networking sites are increasing rapidly day by day due to different reasons. You can linked to each other and expose yourself to community. If you have used social networking sites then it is natural that you would be aware about it's popularity. Few tips for social networking are listed below.

.Create your profile and expose yourself to community.
.Increase your network by inviting many friends to your friend's list.
.Join different group for relevant discussions.
.Visit other member's account and leave comment with links to your site.
.Try to use HTML supportitng sites for extra options.

Tips to Free Directory Submission

2007-12-10T17:21:00.000+05:30

Free directory submission is the cheapest and easiest way to build backlinks and improve your serps. Even today you can beat many competitors with this method but it should of good quality. Free one way links are more important than link exchange.

Few points that you should look for, before submitting to free directories are listed below:

:- Don't submite your site to directories that have PR-N/A.
:- Avoide submissions to directories those pages are not even indexed.
:- For quick approval try to submite your site to newly launched directories.
:- Submite in directories according to submission's rules.
:- Please don't use an automated submissions services.

Guestbook Link

2007-12-08T17:06:00.000+05:30

Is it true that Guestbook Links will improve your link popularity?

Web marketers think that by signing guestbooks and adding links by the hundreds they will improve their link popularity scores at search engines. It is more similar to FFA(Free For All) page where links can be obtained by anyone. Many sites who get links from questbook have no any quality contents then how you can considered these links as valuable links to your site. Such type of links are useless or a best tool for blackhat seo.
Isn't it dear web master?

Internet Marketing

2007-12-04T14:10:00.000+05:30

Developing a successful Internet marketing strategy is the key to your online success. Its not only involves your marketing and promotional efforts, but your web site will also play an important role.

Once you've developed a great product, your next step will be to develop a great web site. Your web site must be specifically designed to sell your product.

Contents of your site may convert your visitors into customers because words are most important tool for internet marketing.

Source: Website promotion

Blog optimization

2007-11-28T14:26:00.000+05:30

Why optimize your blog?

#Increase rankings of the blog on both regular search engines as well as blog/RSS search engines.

#Increase traffic and visibilty to the blog from multiple sources such as social search and social bookmarking/networking sites (del.icio.us)

Blogs optimization tips are listed below:

1.Categories your blogs with keywords in title.
2.Submit your blog to blog directories and RSS.
3.Include RSS feed subscription buttons to blogs.
4.Offer RSS to Email.
5.Avoide bad color schemes on blogs.
6.Creat unique content with descriptive title.
7.Ping Other Sites.[feed burner].
8.Regular posting and editing.

Content vs Link-building

2007-11-27T13:45:00.000+05:30

Content and links are both necessary for Competitive search engine marketing efforts. Think what will happen if you create great content and no one knows about it to link to it. That's why a combination of content and link building will perform better for your site. Google gives more importance to the "natural links" but it is not possible without good contents and on another hand google rank the website on the bases of back links which is not possible untill we try for some quality links. An unique and interesting content with some quality back links will boost your ranking in all search engines.

Natural back links

2007-11-26T14:42:00.001+05:30

What is natural link?

A webpage that link to your site "Naturally" Without ever asking them for linking is known as natural link.

Some tips are listed below for Natural linking.

@-Quality contents(Unique and Interesting).
@-Launch some free and helpfull tools on your site.
@-Publishing articles and news about your services.
@-Quiz contest on your site.
@-Make linking easy by providing link code or link option on your link page.

Google algorithm

2007-11-24T13:14:00.000+05:30

Google gives a lot of "weight" to the title tag. So, try to put your target keywords in title tag for better SERPs. But you have to limite your title tags to 60 characters. Google does not use meta tags such as the keywords meta tag or the description meta tag because it has tendency to create description from first few lines of text on your site. Use your keywords smartly in content of your site. Avoide over optimization by repeating your target keywords.

SMO

2007-11-22T12:14:00.000+05:30

S- social
M-media
O-optimization

Social Media Optimization is a new strategy for all SEOs and its working great. As we know that 95% visitors have online profile at social networking sites. Giving detail about our business on these sites will be a new evenue for optimization. SMO techniques can drive traffics via social networking channels. Now you have another choice for optimization through SMO at social networking sites.(del.icio.us).

Search Engine Optimization

2007-11-17T12:07:00.000+05:30

Search engine optimization is a great challenge for all SEOs due to change in the search engine's algo. Everybody is trying their best to rank in search engines but only sucessfull SEOs are compensated for their efforts. Search engines are black sea for all SEOs because they never publish their algo for SERPs.

Flash on sites

2007-11-17T10:47:00.002+05:30

Flash is a technology to include extra effects on a site but search engines have problems with text in flash because it is so complex for spiders to understand and index it. Flash on a site is the great challenge for SEOs and search engines cause it is not friendly to both user(due to loading time) as well as search engines. Try to avoide flash works on your site for better SERPs. mainly contents in the flash file.

Google's search algo

2007-11-16T16:30:00.000+05:30

Now google has changed their search algo and giving more weight to the fresh and unique contents as well as quality links or natural links (one way links). Some tips are listed below for high ranking.

$-fresh content for website.

$-social networking/bookmarking.

$-press releases and articles submissions.

$-Quality links(one way).

$-forum and blog posting.

7 Email Strategies for 2007

2007-11-16T10:54:00.000+05:30

1. Increase your segmentation efforts
Email marketing data offers incredible segmentation power and the ability to take advantage of small audience segments that might otherwise be financially or technically difficult to reach. If you haven't started segmenting your list and sending more targeted messages based on recipient data or behaviors, start in 2007. Most of the research in the email industry indicates that segmentation yields significant gains in email conversions.

2. Rethink and refine your opt-in campaigns
Use the New Year as a catalyst for performing a check-up on your opt-in processes. Review everything from the data fields you're collecting to the confirmation email you are sending. If you're not using strict opt-in policies, 2007 is the year to start. As consumers continue to tire of unwanted email, you'll continue to see declining response rates if you are not using an opt-in-only process.

3. Clean your lists and maintain them
Take the opportunity with the New Year to perform a thorough cleaning of your email lists. This does not necessarily mean blindly deleting addresses, but rather using segmentation strategies to treat historically inactive recipients differently than those who actively open and click on your email messages.

4. Design for disabled images and preview panes
In 2007, you'll find your audiences are increasingly looking at your messages without images turned on. (It may not be their choice, but rather the default of their email client.) Make sure your messages are still readable and compelling without images. For specific examples on how to optimize email creative, visit the SubscriberMail Web site and download our white paper "Guidelines for Effective Email Creative."

5. Institute authentication standards
Email authentication has reached critical mass, and in 2007 it will continue to grow in importance for email delivery. If you haven't already, make sure you set up SPF records, Sender ID records, and mail using Domain Keys authentication whenever possible. Proper use of these authentication methods will help your deliverability and will contribute to building a positive reputation for your domain.

6. Expand your email testing efforts
Your 2007 email efforts should include more testing. One of the best ways to refine your email strategy is through testing. If you're a beginner, the simplest form of testing is splitting your email list into A and B segments, and sending each segment a message where one element is varied. If you're already a testing pro, or have performed some tests in previous years, keep refining what you have learned to continually improve your campaign performance.

7. Rethink tired campaigns
Rethink campaigns that have run for a while, and look at reports to uncover new avenues of content or functionality that your audiences will respond to. Email offers a unique platform to quickly and cost-effectively change campaigns for the better. Take advantage of these unique abilities to maximize your efforts for a truly successful 2007.

source: optinnews

IBM to turn datacenters into 'computing cloud'

2007-11-16T10:06:00.000+05:30

IBM said it plans to release new products next year that will allow organizations to make wider and more efficient use of the computing resources in their datacenters.

The idea is to make the resources available in a virtual "computing cloud" so they can be accessed wherever they are needed. That could mean on a distant server running an e-commerce application during a busy shopping season, or on a desktop in a laboratory that's trying to run a compute-intensive science application.

The challenge with such computing has been the complexity in managing such a widely distributed architecture. IBM announced Thursday it will offer new products, based partly on existing open-source software, to simplify tasks like ensuring security, data privacy and reliability, and getting high rates of system utilization.

IBM is calling the initiative Blue Cloud, and compared its significance to its decision several years ago to throw its weight behind Linux, which helped the open-source OS become more widely accepted by corporations. The new effort stems from technologies developed at IBM's Almaden Research Center, and IBM said 200 of its researchers have been working on the project.

source: infoworld

Monitoring Your Search Engine Positions

2007-11-15T10:46:00.000+05:30

Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally. Once you achieve a high search engine position, it is essential that you make sure you maintain the high ranking you have worked so hard to achieve.

This means you must come up with a strategy to monitor your search engines positions. This strategy is crucial to the success of any marketing campaign. Think of your search engine positions as your online portfolio. Would you let your stock portfolio be ruled by chance and market fluctuations, or would you keep close tabs on your stocks so you could buy and sell when the time is right? This is the way you must consider your search engines positions.

Be aware that at first, after you have launched your search engine campaign and done all the right things to increase your rankings, you will most likely see a continual upward climb. What you need to be on the lookout for is the moment that upward climb reaches a plateau. When this happens, your search engine position campaign moves into stage two, the monitoring and protecting stage.

In stage two, do not be concerned about the short-term fluctuations in your positions. These are similar to the subtle rising and falling of stocks in a portfolio. Short-term movement is an integral part of the whole process. It's the long-term changes that you must watch for and prepare to act on immediately.

source: webproguide

Troubleshooting: how search engines can misunderstand your web pages

2007-11-14T10:15:00.000+05:30

This is a common problem. Your web designer has created a beautiful page with nice graphics and great Flash animations. Unfortunately, it seems that search engines won't list your website no matter what you do.

This can have several reasons:

a) The HTML code of your web pages is meaningless to search engines

Search engines use very simple software programs to index your web pages. A web page that looks great to the human eye can be totally meaningless to search engines.

Search engines cannot see content that is presented in images (GIF, JPEG, PNG, etc.), Flash elements, JavaScript and other script languages or other multimedia file formats.

If you use JavaScript links for your website navigation then search engines might not be able to find your website page.

b) The HTML code of your web page contains errors

Some HTML errors can prevent search engine spiders from indexing your web pages. While most search engine spiders can deal with minor code errors, some of them will send faulty information to search engine spiders.

For example, your web page could contain a tag at the top of the page that tells search engines "the web page ends here" although your main content has not been reached.

c) The HTML code of your web pages doesn't contain the right elements

If you want to get high rankings for a special keyword then this keyword must appear in the right places on your web page. For example, it usually helps to use the keyword in the web page title.

There are many other elements that are important if you want to have high rankings.

source: free-seo-news

How to use SEO or Search Engine Optimization for High Google Listings

2007-11-14T10:07:00.000+05:30

If you know how to use SEO to get a high listing in search engines, or are an expert in search engine optimization has at least one page in the top 10 of Google, MSN and Yahoo, and you have as much traffic as you need for your success.

However, if not, then you need some advice. You need to understand the basics of search engine optimization. Incidentally, what the basics are to you may not be basics to others. Basics to some are the correct use of LSI (latent semantic indexing), of internal linking strategies and of other techniques designed to lead search engine spiders by the hand and convince them that their site is the tops. Can you do that?

If not, then here are one or two tips. Good SEO is a lot more than just having your page title in title tags and your heading in H1 tags. It is more that just having the correct keyword density – do you know what that is? The vast majority of people don’t have the slightest clue about keyword density or what it means. Formulae said to relate to keyword density and the number of words in the key phrase as a function of the number of times the phrase should appear in a web page are mediaeval in internet time.

Do you know what? Google doesn’t give a toss about your calculations. Google cares about the service you are providing to Google customers and how relevant the content of your web page is to their needs. To find that out, Google applies a statistical mathematical equation based on statistical analysis of semantics as related to the specific keyword being used by the searcher, and the semantic content of your web page.

source: seoseonews

Ethical Search Engine Optimization

2007-11-13T09:44:00.000+05:30

What exactly is ethical search engine optimization? SEO or Search Engine Optimization has two different faces. On one side you have tricks and tactics that intentionally try to manipulate how search engines view your page or website. This is considered “black hat” search engine optimization and uses common tactics such as spamming, link farms, cloaking, redirects, and other black hat techniques. The other side or “white hat” side of SEO is dedicated to providing the easiest site structure that is well organized and attempts to create consistency between what is actually on the page and what you are telling the search engines is on the page. Determining what is black or white is similar to determining right from wrong. Once you understand SEO you can use your conscious to know whether something “feels” like you are trying to trick the search engines.. If so, you are probably in the black area if not grey.

Sometimes it’s not so clear as to whether what you are doing is black or white. We call these areas “grey hat”. Google is attempting to draw a harder line between the two in an attempt to clear as much of the grey area as possible. I expect their next Google Algorithm change will have new factors in the algorithm to try to establish a clear definition between the black hat areas and the white hat areas. I expect they will attempt to do this with new smarter logic that can distinguish between spam links and valid links. I also think that the new algorithm will attempt to remove some of the grey area by discounting the same class C IP backlinks. The reason for this is to discredit the companies that are benefiting from hundreds if not thousands of links from the same website.

It will be interesting to see what happens with this and how the upcoming changes will impact both black and white hat SEO.

source: seoslap

SEO Firm Corporate Performance Artists Announces Partnership with Freelance Writers Dot US

2007-11-13T09:31:00.000+05:30

Corporate Performance Artists, a New York City search engine marketing and web design company, announces a strategic partnership with professional writing firm, Freelance Writers Dot US, to provide quality SEO content writing services for search engine marketing clients.

"Our partnership recognizes the growing importance and positive impact of professionally written SEO content on search engine marketing campaigns," explains Joseph Franklyn McElroy, president of Corporate Performance Artists.

"Google and other major search engines are no longer fooled by strings of keywords slapped down on a web page. The algorithm programs that search engines now use to index websites are much closer to artificial intelligence," McElroy says. "They actually recognize 'relevant content.' They are reading websites and determining if they are serious businesses and have real value to searchers."

McElroy further explains that effective search engine marketing now requires a steady stream of relevant and intelligent communications, such as dynamic web page content, blog articles, newsletters, email campaigns, press releases, white papers, and eZine articles.

Francesca Yates, veteran writer and co-owner of Freelance Writers Dot Us, observes that America's love affair with Internet technology has matured to a new level. "We have all been so dazzled by the bright lights of our technology," she emphasizes, "that we have almost forgotten to take care of the flesh-and-blood human beings who are looking for our products and services. It is time to create a balance in all aspects of online marketing that communicates successfully both with search engines and the people who search."

Each of the award-winning writers at Freelance Writers Dot US has over twenty-five years of professional writing experience with B2B and B2C clients that encompasses general advertising copywriting, direct response copywriting and SEO writing for online marketing and advertising.

source: Joseph Franklyn McElroy

Site Maps For Search Engine Optimization - Use Them

2007-11-12T11:15:00.000+05:30

As a part of search engine optimization, it is very important to create a site map. Besides making it easier for your visitors to get around your web site, you make it easier for robots to crawl your page so you can be listed in search engines. My experience has shown that when a site map is not used, it is very likely your entire web site won't be crawled. In the past, I have had navigation on all my pages on my web site, but when I checked google or yahoo, not all my pages have shown up. Using a site map seems to prevent that from being a problem. Your site map does not need to be fancy. All you have to do is create a simple page and list every link in your web site. Here is an example of a site map. Also, make sure you make the site map a text link site map. Don't use images with links.

Google Sitemaps

Google now has a program called "Google Sitemaps" that helps your web site with google search engine indexing. Simply stated, this system allows you to keep google informed of when you make changes to your web pages.. Google claims that you will have better coverage when it crawls your web site, fresher search results, and a crawl that is smarter because you can offer information about your pages such as when a page was last modified and how often a page changes. It is fairly easy to setup. The simple approach is you create an XML document that you upload to your server, and in your google sitemap account, you tell google where the document is located. Google makes it quite easy to understand the process, including creating the XML document, so any webmaster or web developer should easily be able to implement google's sitemap feature.

source: Webproguide

Importance of Targeted Traffic

2007-11-12T10:56:00.000+05:30

So why not just buy traffic from any website promotion retailer that guarantees website visitors? While the visitors you receive from the majority of internet marketing companies will increase your web hits, you're not going to experience many sales from untargeted visitors (people who are not looking for the products and / or services you offer). This is also true for other forms of advertising such as popups or popunders. Not only are these methods annoying to a visitor but they will skew your stats without increasing sales. If you want to have a successful online business, you need to focus on website promotion that increases your targeted traffic. News Writer will deliver to your site expired domain traffic that results in highly targeted, highly effective internet advertising.

Not only are you personally able to indicate the type of category you want to receive expired domain traffic from, but when you sign up for targeted traffic with us, you're going to receive one on one attention from a qualified expired domain specialist. This IT specialist will visit your website personally and determine the type of web site traffic that will most benefit your online advertising campaign. Our specialist will then setup the redirect to start sending you expired domain traffic from these categories as well!

source: Newswriter