tag:blogger.com,1999:blog-2861236343522201105.post-14704389855282962272007-12-11T15:00:00.000-08:002007-12-11T15:06:57.323-08:00Google Sitelinks:<p class="MsoNormal">On a Google search for the keyword "Cardsshoppe" instead the main search result; we see links to various pages of the Cardsshoppe web site. This can help a searcher in two ways: they can get a better understanding of what the website is about before they visit, and they can find a link from Google to the topic that interests them. Only the best websites seem to get Sitelinks. Webmasters thinks that Sitelinks enhance a web site's visibility and reputation.<o:p></o:p></p> <u1:p></u1:p> <p class="MsoNormal">Here's an example of a Sitelinks listing:<o:p></o:p></p> <u1:p></u1:p> <h2><a href="http://www.cardsshoppe.com/" onmousedown="return clk(this.href,'','','res','1','')">Cardsshoppe</a><o:p></o:p></h2> <p class="MsoNormal">Baby shower invitations & Birthday Invitations: <b>Cardsshoppe</b> specializes in Baby shower invitations, birthday invitations, party Invitations, birthday party <b>...</b><br />www.<b>cardsshoppe</b>.com/ - 54k - <a href="http://209.85.175.104/search?q=cache:1-mYFCueMEcJ:www.cardsshoppe.com/+cardsshoppe&hl=en&ct=clnk&cd=1"><nobr>Cached</nobr></a> - <a href="http://www.google.com/search?hl=en&rlz=1B2GGGL_enIN208IN208&q=related:www.cardsshoppe.com/">Similar pages</a><o:p></o:p></p> <table class="MsoNormalTable" style="" border="0" cellpadding="0"> <tbody><tr style=""> <td style="padding: 0.75pt;"> <p class="MsoNormal"><a href="http://www.google.com/url?q=http://www.cardsshoppe.com/productlist.asp%3Fcatid%3D2&sa=X&oi=smap&resnum=1&ct=result&cd=1&usg=AFQjCNGzW2w6NmBhFSwgj6hax4aAcmCuIg">Child Birthday Invitations</a><o:p></o:p></p> <p class="MsoNormal"><a href="http://www.google.com/url?q=http://www.cardsshoppe.com/Baby_Shower_Invitations/Baby_Shower_Invitations-3-1.htm&sa=X&oi=smap&resnum=1&ct=result&cd=2&usg=AFQjCNGLtrepZ1ox2bXNoTC6nyZMPoIFHA">Announcements, Personalized Baby</a><o:p></o:p></p> <p class="MsoNormal"><a href="http://www.google.com/url?q=http://www.cardsshoppe.com/searchcard.asp&sa=X&oi=smap&resnum=1&ct=result&cd=3&usg=AFQjCNFEuyLbnRut54QjXLCSwOZ5QxReBA">Card Search</a><o:p></o:p></p> <p class="MsoNormal"><a href="http://www.google.com/url?q=http://www.cardsshoppe.com/cards.asp&sa=X&oi=smap&resnum=1&ct=result&cd=4&usg=AFQjCNFF80-o9Z5mweMHguawmIvmWoXg6g">Cards Selection</a><o:p></o:p></p> </td> <td style="padding: 0.75pt 0.75pt 0.75pt 16.75pt;"> <p class="MsoNormal"><a href="http://www.google.com/url?q=http://www.cardsshoppe.com/Birth-Announcements-Cards.asp&sa=X&oi=smap&resnum=1&ct=result&cd=5&usg=AFQjCNGqJv5_W1EH4vEQ-hF3YLi5qhe5-w">Birth Baby Announcements</a><o:p></o:p></p> <p class="MsoNormal"><a href="http://www.google.com/url?q=http://www.cardsshoppe.com/Bridal_Shower_Invitations/Bridal_Shower_Invitations-12-1.htm&sa=X&oi=smap&resnum=1&ct=result&cd=6&usg=AFQjCNF5tE1k6dz73Sq5BJ9Pr1hbaMN1Yw">Bridal Shower Invitations</a><o:p></o:p></p> <p class="MsoNormal"><a href="http://www.google.com/url?q=http://www.cardsshoppe.com/Party_Invitations/Party_Invitations_Cards-11-1.htm&sa=X&oi=smap&resnum=1&ct=result&cd=7&usg=AFQjCNHfE3XBcq1L9DiH6glJtfjuKbSeHw">Cards, Birthday Party Invitations</a><o:p></o:p></p> <p class="MsoNormal"><a href="http://www.google.com/url?q=http://www.cardsshoppe.com/Moving_Announcements/Moving_Announcements_Cards-9-1.htm&sa=X&oi=smap&resnum=1&ct=result&cd=8&usg=AFQjCNHWuXaahKzplFROQjABAw_um71CXQ">Moving Announcements Cards</a><o:p></o:p></p> </td> </tr> <tr style=""> <td colspan="2" style="padding: 0.75pt;"> <p class="MsoNormal"><a href="http://www.google.com/search?hl=en&rlz=1B2GGGL_enIN208IN208&q=+site:cardsshoppe.com+cardsshoppe&sa=X&oi=smap&resnum=1&ct=more-results">More results from cardsshoppe.com ยป</a><o:p></o:p></p> </td> </tr> </tbody></table> <p class="MsoNormal"><o:p> </o:p></p> <p class="MsoNormal">The workings of many Google algorithms, including Sitelinks, are kept secret to discourage people from manipulating the rankings, but we can still look at examples and try to understand where Sitelinks come from. Some of the factors that may be the reason of sitelinks: <o:p></o:p></p> <p class="MsoNormal">Site ranks first for the keyword(s) that generate the Sitelinks listing <o:p></o:p></p> <p class="MsoNormal">Easily crowlable, structured site navigation<o:p></o:p></p> <p class="MsoNormal">High organic search traffic<o:p></o:p></p> <p class="MsoNormal">High click through rates from the SERPs<o:p></o:p></p> <p class="MsoNormal">Useful out going links <o:p></o:p></p> <p class="MsoNormal">Inbound links from high quality sites <o:p></o:p></p> <p class="MsoNormal">Site age is several years or older<o:p></o:p></p><div class="blogger-post-footer"><script type="text/javascript"><!--
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