tag:blogger.com,1999:blog-28283582127088234412009-07-15T12:54:32.278-05:00Combining elements of technology, heuristics, science and marketing into coherent strategies.JP Shermanhttp://www.blogger.com/profile/15898865095268464613noreply@blogger.comBlogger43125tag:blogger.com,1999:blog-2828358212708823441.post-85517789226852175202007-02-21T18:13:00.000-05:002007-02-21T20:05:35.630-05:00

From ClickZ, one of the best search engine marketing news sites out there, comes the announcment that HGTV is launching a new social networking site called Rate My Room.Several months ago, I was a part of a conference call with someone I wont name, but he has a fairly popular show on TV that relates to DIY related home improvment. As a part of the conversation, we had a conversation about his

JP Shermanhttp://www.blogger.com/profile/15898865095268464613noreply@blogger.com3tag:blogger.com,1999:blog-2828358212708823441.post-2529417528896407642007-02-21T17:45:00.000-05:002007-02-21T18:11:06.179-05:00

MarketingVox, one of my favorite marketing sites has an excellent article about page-view becoming obsolete as a major metric for site success. This is an issue I've been very passionate about. While page-views are important for determining part of the overall site metrics, I personally feel that in the new era of social media, social networking, social sites that combine different technologies

JP Shermanhttp://www.blogger.com/profile/15898865095268464613noreply@blogger.com0tag:blogger.com,1999:blog-2828358212708823441.post-26680310505238187822007-02-21T17:17:00.000-05:002007-02-21T17:44:44.491-05:00

CrossEngine looks like a very interesting tool for hard-core researchers who desire aggregations of information with as little wasted effort as possible. CrossEngine takes a simple query. For this case, I'll use the term "iPhone".The first thing I notice is that the default search is going to Google, it's appropriate and retrieves the same results as a regular Google search. I can then look

JP Shermanhttp://www.blogger.com/profile/15898865095268464613noreply@blogger.com1tag:blogger.com,1999:blog-2828358212708823441.post-60111668072865739552007-02-08T15:54:00.000-05:002007-02-07T10:24:14.924-05:00

Freaking hilarious.

JP Shermanhttp://www.blogger.com/profile/15898865095268464613noreply@blogger.com0tag:blogger.com,1999:blog-2828358212708823441.post-73278171325735916842007-02-07T09:13:00.000-05:002007-02-07T09:37:44.255-05:00

Change.org launched this morning. It's a social network that promotes networking, communication, and non-profit support. This is a great idea that has needed to happen.Having worked and volunteered for many non-profit organizations, I know that the plight of the fundraiser can be a fairly difficult job. It takes long hours, lots of research and of course, all forms of networking. The stress

JP Shermanhttp://www.blogger.com/profile/15898865095268464613noreply@blogger.com0tag:blogger.com,1999:blog-2828358212708823441.post-18590620715826539082007-02-06T21:01:00.000-05:002007-02-06T21:10:21.856-05:00

Good 'ol WalMart... Wally-World... the crawling chaos of the western world... has entered the digital movie space to much hooplah.Good for them, they take an idea thats several years old and say "me too".Nevertheless, I'm sure it took a long time to work out the legal issues, the technical issues, design issues and all sorts of great stuff.So, can someone tell me why they never even bothered to

JP Shermanhttp://www.blogger.com/profile/15898865095268464613noreply@blogger.com1tag:blogger.com,1999:blog-2828358212708823441.post-19865539431087657022007-02-06T20:42:00.000-05:002007-02-06T20:58:18.696-05:00

One of the holy grails of search marketing is to capture backlinks. It's hard to find the quality ones, it's hard to get some good (I hate the term) link bait, and it's hard to develop a backlink strategy that involves a ton of directories you've never heard of before. Now that Google's added backlink information as a part of its webmaster tools, people like Matt Cutts and Andy Beal are

JP Shermanhttp://www.blogger.com/profile/15898865095268464613noreply@blogger.com1tag:blogger.com,1999:blog-2828358212708823441.post-62782407460098890182007-02-06T20:21:00.000-05:002007-02-06T20:39:00.233-05:00

There's been a lot of speculation about vertical search engines. Some think that vertical search will be the Google killer, others think they're ultimately doomed to fail under the giant footprint of the big 3. Nevertheless, innovation is at the heart of the industry and it's good to see another vertial oriented search engine enter the field. All The Code is geared towards coders. However, it

JP Shermanhttp://www.blogger.com/profile/15898865095268464613noreply@blogger.com0tag:blogger.com,1999:blog-2828358212708823441.post-10890457607200334612007-02-06T11:18:00.000-05:002007-02-06T13:17:12.957-05:00

Earlier, I wrote about the 2000 bloggers project. It was started by Tino Buntic who had an idea to connect the bloggers in a photo collage.However, Technorati didnt seem to like the idea too much. According to David Utter, writer for WebProNews, Technorati views the 2000 blogger project as a "scheme" to manipulate blog popularity. Timo himself came out and said:"I guess Technorati is upset

JP Shermanhttp://www.blogger.com/profile/15898865095268464613noreply@blogger.com2tag:blogger.com,1999:blog-2828358212708823441.post-46996767523145967692007-02-05T20:39:00.000-05:002007-02-05T20:56:35.090-05:00

One of the things I like about the Super Bowl is the mad rush and the pre-bowl ad buzz. There was a fairly innocuous ad with Kevin Federline (*shudder*) or K-Fed, imagining he was a rap star, when he wakes up, he's pulling fries out of some hot oil. Nationwide Insurance ran this ad, and of course, some people found issue with the idea of working in a fast food joint demeaning. This drew fire

JP Shermanhttp://www.blogger.com/profile/15898865095268464613noreply@blogger.com1tag:blogger.com,1999:blog-2828358212708823441.post-25275555083675632742007-02-05T20:34:00.000-05:002007-02-05T20:39:10.526-05:00

My latest article about beta testing online games at LotRO @ Ten Ton Hammer.Not too long ago, beta tests were reserved for a select few people who had connections, experience and a reputation for testing games, however, as MMORPG’s became more elaborate, more massive and more complex, gaming companies realized that they needed more people in the game to test various aspects of the game. They

JP Shermanhttp://www.blogger.com/profile/15898865095268464613noreply@blogger.com0tag:blogger.com,1999:blog-2828358212708823441.post-10333055242356401822007-01-31T12:43:00.000-05:002007-01-31T15:36:21.011-05:00

SERP's & SearchersA compendium of magical spells for the wizards of search and technology. To the outside world, we are the mystical manipulators of magical energies that surround the inner sanctum of search. However, within our ranks, we are divided... the wizards of the white hat and the wizards of the black hat. We eternally battle to control the virtual domain of the everpresent Google, who

JP Shermanhttp://www.blogger.com/profile/15898865095268464613noreply@blogger.com1tag:blogger.com,1999:blog-2828358212708823441.post-16483968742285067152007-01-29T22:38:00.000-05:002007-01-29T22:50:35.237-05:00

Rules:1. Grab the nearest book2. Open the book to page 123.3. Find the fifth sentence.4. Post the text of the next 3 sentences on your blog along with these instructions.5. Don't you dare dig for that "cool" or "intellectual" book in your closet! I know you were thinking about it! Just pick up whatever is closest.6. Tag 5 peopleHere we go:1: The nearest book is "Why Darwin Matters: The Case

JP Shermanhttp://www.blogger.com/profile/15898865095268464613noreply@blogger.com3tag:blogger.com,1999:blog-2828358212708823441.post-56370865717536157882007-01-29T21:59:00.000-05:002007-01-29T22:29:55.659-05:00

Big Fish Games, with over 25 million unique visitors a month is planning on allowing their users to select which ads they want to see as they play their games.Big Fish Games is a gaming site with hundreds of flash games oriented towards the casual gamer is owned by AWS Convergent Technologies. In order to maximize the revenue brought by the traffic and advertising click throughs are planning an

JP Shermanhttp://www.blogger.com/profile/15898865095268464613noreply@blogger.com0tag:blogger.com,1999:blog-2828358212708823441.post-1355362110864909042007-01-29T20:30:00.000-05:002007-01-29T21:49:38.736-05:00

A little while ago, I wrote about some of the challenges of monetizing video. Undeniably, user generated online video (UGOV) is very popular and there's a lot of discussion about the legality, trademark issues, freedom of speech issues and ownership issues. Yet despite the details of UGOV, it remains a dominant form of media. After Google acquired YouTube, there's been a lot of speculation to

JP Shermanhttp://www.blogger.com/profile/15898865095268464613noreply@blogger.com0tag:blogger.com,1999:blog-2828358212708823441.post-84033995101883358652007-01-28T21:49:00.000-05:002007-01-28T21:56:14.993-05:00

From Google-Blogoscoped, they posted a video of how to get into Google TV's beta program. They listed some of the creative ways that Google has engaged the community, some of the jokes they've done and generally, set the stage to soften the user's skepticality... then they drop the bomb. This is the best kind of hoax, the kind that's almost believable, gives people what they want, and creates a

JP Shermanhttp://www.blogger.com/profile/15898865095268464613noreply@blogger.com0tag:blogger.com,1999:blog-2828358212708823441.post-57529760217502027742007-01-28T20:59:00.000-05:002007-01-28T21:37:12.337-05:00

In my last articles about search engine metrics, I defined search engine presence as "the number of times a site shows across the search engines for a selected set of keywords". Next, I defined, explained and showed an example of search engine fluctuation as "the natural fluctuation of presence of the same selected set of keywords over time".This time, I want to talk about the two types of

JP Shermanhttp://www.blogger.com/profile/15898865095268464613noreply@blogger.com0tag:blogger.com,1999:blog-2828358212708823441.post-33964644252473174262007-01-26T20:17:00.000-05:002007-01-29T11:45:18.492-05:00

Lord of the Rings Online: Shadows of Angmar, brought to life by Turbine Games is going to be released on April 24 this year. This is the first time that Middle Earth, the legacy that launched and inspired the entire fantasy movement will be available to thousands of fans.There are two aspects of this release that I've found interesting. I would argue that 2006 was the year that MMORPG's (

JP Shermanhttp://www.blogger.com/profile/15898865095268464613noreply@blogger.com0tag:blogger.com,1999:blog-2828358212708823441.post-29174478796059865382007-01-23T22:21:00.000-05:002007-01-23T22:38:10.330-05:00

James Taylor, Vice President of Product Marketing/Management at Fair Isaac runs an excellent blog called Enterprise Decision Management. Recently, he posted about an article from Informatics about businesses not understanding business intelligence. Nigel Rayner says:BI has been around a long time and people do get returns out of it, but it has been technology and infrastructure driven and is

JP Shermanhttp://www.blogger.com/profile/15898865095268464613noreply@blogger.com0tag:blogger.com,1999:blog-2828358212708823441.post-57527417164392406132007-01-23T21:19:00.000-05:002007-01-23T22:02:33.253-05:00

LeeAnn Prescott, the research director for the US markets at Hitwise,revealed that after Steve Jobs unveiled the iPhone at MacWorld, that the search demand for the iPhone has superceded the search demand for the iPod. It's only a slight coincidence that earlier I defined the concept of "search engine presence" using the example of the iPhone.That search engine presence measured the top ranking

JP Shermanhttp://www.blogger.com/profile/15898865095268464613noreply@blogger.com1tag:blogger.com,1999:blog-2828358212708823441.post-50375334740732756782007-01-23T09:54:00.000-05:002007-01-23T13:22:58.358-05:00

In Game Advertising Could Be the Next Best Thing to Gaming By J.P. "Agon Thalia" Sherman There's no easy way to say this… ingame ads are here and they're only going to get more prevalent. There are racing games that contextually place billboard ads according to the players' web traffic habits, there are plans to make interactive items ingame, like a can of Sprite on a table that a player can "

JP Shermanhttp://www.blogger.com/profile/15898865095268464613noreply@blogger.com1tag:blogger.com,1999:blog-2828358212708823441.post-32566729677208170452007-01-22T21:02:00.000-05:002007-01-22T21:25:34.194-05:00

Tino Buntic has decided to put up the faces and links to 2000 bloggers. It doesn't matter if they're A-List, D-List or complete unknowns. He's creating a very cool little mosaic blogging meme. And of course, I had to submit myself. Shout out to Cord Silverstein of Marketing Hipster for letting me know of this. My pic's a little fuzzy and I look 15 because of the hat.. but what the hell, it's

JP Shermanhttp://www.blogger.com/profile/15898865095268464613noreply@blogger.com1tag:blogger.com,1999:blog-2828358212708823441.post-51538509914994274382007-01-21T09:10:00.000-05:002007-01-22T13:00:40.423-05:00

You know the kind of guy who does nothing but watch TV and analyze it on the net, then wonders why his friends think he's crazy? Well, that was me. Every time I watched something good or bad on TV, something had to be posted on the internet. That’s when I realized I had to change. My name is JP.I really enjoy the show My Name Is Earl. I started watching it because I would turn on the TiVo early

JP Shermanhttp://www.blogger.com/profile/15898865095268464613noreply@blogger.com1tag:blogger.com,1999:blog-2828358212708823441.post-30844033127118247182007-01-20T13:19:00.000-05:002007-01-20T14:06:12.247-05:00

eMarketer, one of the best sources for marketing information, research and analysis posted an interesting article the other day about user generated online video (UGOV). They referenced a study from London's Screen Digest that found that user generated online video was responsible for 47% of all the video consumed in the US in 2006. They further predict that by 2010, UGOV will account for 55% (

JP Shermanhttp://www.blogger.com/profile/15898865095268464613noreply@blogger.com0tag:blogger.com,1999:blog-2828358212708823441.post-10528678863238334592007-01-19T23:08:00.000-05:002007-01-19T23:52:30.553-05:00

Virtual worlds have been getting a lot of attention lately. It seems that people are realizing that digital property can translate into real world profit. In the past year, we've seen companies like Dell make announcements in Second Life and even some politicians like George Miller and Mark Warner have held events there as well. We've seen ideas about the taxation of virtual property, and

JP Shermanhttp://www.blogger.com/profile/15898865095268464613noreply@blogger.com1