Uniquely The Epitome

Ideas and action, talent is a species of vigor

2009-11-18T15:08:00.000-08:00

Hopefully you have had the opportunity to read something from Eric Hoffer. His philosophies, writing and social commentary are always enlightening. His personal story is very interesting as well. Richard Florida, within the last four years, has been an influential voice regarding the creative class (someting Hoffer often spoke of) within societies and communities. I thought I would pull some quotes of Hoffers for readers to absorb. Enjoy. If you have the time, check out some of Richard's writing and research, too.

"The link between ideas and action is rarely direct. There is almost always an intermediate step in which the idea is overcome. De Tocqueville points out that it is at times when passions start to govern human affairs that ideas are most obviously translated into political action. The translation of ideas into action is usually in the hands of people least likely to follow rational motives. Hence, it is that action is often the nemesis of ideas, and sometimes of the men who formulate them. One of the marks of the truly vigorous society is the ability to dispense with passion as a midwife of action - the ability to pass directly from thought to action."

(And this excerpt is more interesting.)

"They who lack talent expect things to happen without effort. They ascribe failure to a lack of inspiration or ability, or to misfortune, rather than to insufficient application. At the core of every true talent there is an awareness of the difficulties inherent in any achievement, and the confidence that by persistence and patience something worthwhile will be realized. Thus talent is a species of vigor."

-Eric Hoffer

Apples, Nikes, Cokes, Facebooks, Zappos

2009-11-12T19:09:00.000-08:00

Forget About Harley and Apple. On Dim Bulb, Baskin's recent article opens nicely:

"Marketing's dim science lets itself get distracted and misled by the stand-outs and exceptions. It's no surprise, since we're in the standing-out business (and think of ourselves as quite exceptional, thank you very much), but we tend to read a lot of meaning into uniquely complex accomplishments that can't be copied because of their unique complexity:"

Jump to the Article

Has the Internet Killed Print Journalism

2009-11-12T18:56:00.000-08:00

Originally on Adholes

Events being validated by the people experiencing them as they happen, will be the News. The mountain top known as Media or journalsm, in theory, is becoming a mountain range. There is nothing wrong with that. If an algorithm can be written to aggregate events from the cloud as they happen using geo-specific data, and then delivered to your computer or mobile device--why would you need someone to report it?

Here's why: The News organizations are already practicing that old tried-and-true model for commoditization; scarcity. News is up, then down. It won't be crawled, so it won't be indexed, which means you can't search for it. Egalitarian information or News?

Technically, News is independent of the medium. It can be news, no matter how it is delivered.
The internet hasn't changed journalism, people have.

To add to my initial response above, Journalism is medium-independent, as well.

UPDATE: 11.22.09 David Weinberger writes about Transparency and Objectivity

5 things that inspire me

2009-10-12T12:25:00.000-07:00

I sourced this from a recent manifesto that I read.
Great thoughts worth reading.

"Some of what inspires us:

1. new ‘wealth’.
Traditionally, wealth has been based on money, family name, education, etc. But this definition of wealth is exclusionary, and even destructive. We believe that as we move into a conceptual age, the valued currencies around ‘new wealth’ should be based on creativity, innovation, and social benefit.

2.social origins of good ideas.
Ronald S. Burt of University of Chicago explains that “people who live in the intersection of social worlds are at higher risk of having good ideas.” In other words, the more people you know who aren’t just like you, the better chance you have of thinking and behaving differently.

3. the straddle.
Technology should exist as a means to facilitate and enhance real-world interactions, and should not be treated as an end in itself. We believe in networking that is actually social.

4. better filters.
Communication is now more efficient than at any other point in human history, but forces us to accept irrelevant interactions. Quality still trumps quantity. The movement towards an increasingly fleeting and fragmented world must be balanced by smart filters. And we believe these filters should be ‘human’ in nature.

5. littlewood’s law.
According to Cambridge University professor J.E. Littlewood, mathematically, individuals can expect a miracle (an exceptional event of special significance) to happen to them at the rate of about one per month. We would like to guarantee those odds for you."

Left and Right Flutter

2009-10-06T21:09:00.000-07:00

Wish I had a better headline for this one. Couldn't think of anything while I was creating it. Simple though.

2 Great visual concepts about Humans

2009-09-29T19:49:00.000-07:00

Received these in an email from a good friend/designer. I would consider these to be award winners.

I'm not sure where these originated from or who's portfolio they came from but, they're amazing. Very simple, in comprehension--complex in execution.

Slacktivists

2009-09-18T02:47:00.000-07:00

Via Designer's Who Blog, in reference to Design Altruism Project and quoting David Stairs:

"My concern with the popularity of Facebook design groups and socially conscientious design blogs is that, rather than muster wider awareness, they will cause both a false sense of general accomplishment, and result in donor-fatigue.

The growth of a category of what are called “slacktivists,” people who use their interest in design/politics to justify joining online groups and building websites for remote non-profits, fails to address the world’s problems with feet-on-the-ground solutions.

At the end of the day isn’t it the person with the most mud on his or her shoes, not the one with the most conference speaking engagements, who is doing the important work?"

As Cat noted, this is something worth thinking about however, I believe David was politely suggesting that we do less thinking and more doing.

Remember this gem? I do.

5 Principals of Invention

2009-09-18T00:42:00.000-07:00

Scientist: Jacob Bronowski
" A man brings together two facets of reality and by discovering a likeness between them, suddenly makes them one."

Writer: Arthur Koestler
"...and mental occurrence simultaneously associated with two habitually incompatible contexts."

Mathematician: Jacques Hadamard
"...invention or discovery takes place by combining ideas."

Poet: Pierre Reverdy
"The more distant and distinct the relationship between the two realities that are brought together, the more powerful the image."

Psychiatrist: Anthony Starr
"New discoveries in science and mathematics often consist of a synthesis between theories or concepts which have hitherto been regarded as unconnected."

Five completely different disciplines arrive at the same conclusion.
All separated by semantics not thoughts or actions.

Typedia

2009-09-17T02:01:00.001-07:00

"In a nutshell, Typedia is a community website to classify typefaces and educate people about them. Think of it like a mix between IMDb and Wikipedia, but just for type. Anyone can join, add, and edit pages for typefaces or for the people behind the type.

We love type, and we have a burning desire to learn as much as possible about typefaces: where they come from, who made them, and why they look the way they do. We want everyone to be able to share in that rich knowledge and enjoy the art and artists of type design. Over time, we think Typedia could grow into a great educational resource for people to learn about their favorite typefaces and discover new ones."

Typedia

Whuffie Bank

2009-09-15T17:45:00.000-07:00

The Whuffie Bank A nonprofit organization dedicated to building a new currency based on reputation that could be redeemed for real and virtual products and services.

And from their twitter profile (@whuffiebank); In a world where reputation is wealth, only those that do good and well onto others are the richest.

And here is what Wikipedia has to offer. "Whuffie is the ephemeral, reputation-based currency of Cory Doctorow's science fiction novel, Down and Out in the Magic Kingdom. This book describes a post-scarcity economy: All the necessities (and most of the luxuries) of life are free for the taking. A person's current Whuffie is instantly viewable to anyone, as everybody has a brain-implant giving them an interface with the Net. The term has since seen some adoption as a synonym for Social capital, including its use in the title of the Tara Hunt book The Whuffie Factor.

Fluid HTML: Flash and HTML Markup

2009-09-14T18:37:00.000-07:00

Free to use and will have an open API for developers to contribute code and objects.
Vist Fluid HTML for more information.

I wonder how Adobe feels about this. Despite what some have said, I'm not sure it is a competitor to Flex or Flash Builder.
I'll need to poke around some.

Crowdsourcing is Schmoofty Part 1

2009-09-12T09:47:00.000-07:00

Years ago (so odd, typing that), just after the Desktop Publisher's Scare, in between the Dot Bomb Massacre and during the subsequent Bubble-Bursting of every other middle-men industry, we had the Clip-Art Cornucopia–

Endless stacks of CDs in Staples, Office Depot, Creative Guy/Girls cubicle and links to complimentary websites all selling video, audio, sound-bites, icons, logos, typefaces, photography (web and print-based), even short story ideas and scripting/screenplay summaries. The supply of usable, open-sourced-creative (for $19.95) was endless. How long ago was that–8, 5, 4 years ago?

It was an interesting marketing premise; Large quantities of creative assets available to the masses (who considered themselves creative thinkers but not creative executers) that needed a special something to support their project, presentation or campaign. That special something to compliment and effectively communicate their new idea, product or service. Let's call this small, almost forgotten age, The Age of Schmoofty. (shoe-moo-f-t)

People argued and debated and celebrated; "This is great for creative people!", "This is great for businesses!", "This is great!". If greatness begets greatness, nothing remains great. In-fact, it becomes mundane. Schmoofty was mediocrity.

Companies where happy with everything being Schmoofty. It meant lower overhead and costs accrued by third-parties (those pesky creative elitists)where eliminated. Then–the internet happened, on a mass scale, this time around. Social-Media happened. Communication between markets, micro or macro was becoming seamless. All-smack-in-the-middle of the Schmoofty age...damn.

Everyone looking for that something special to compliment their new ideas, products and services, noticed their Schmoofty looked like everyone else's Schmoofty. It was similar, if not, a simple iteration of an identical Schmoofty being used by another Creative Thinker (sans the ability to do). You used a flag in your logo or an image of a house for an ad or an icon placed in a layout to represent a service or message–you and 30 other companies. Schmoofty had its skirt pulled up. Markets where communicating with each other. They began sharing and exchanging their favorite ideas, products and services. But the market–people who thought that they found something unique and special, saw the same schmoofty used for something entirely different. It seemed that their favorite companies and brands hadn't been that unique after all. Schmoofty wasn't looking so unique, as everyone was pulling from the same creative assets.

Schmoofty looking similar to other Schmoofty was bad. Some argued it was competitive. In-fact, it meant that only a select few Schmoofties where being noticed. Everything looking the same meant, nothing was standing out. Everyone pulling from the same creative assets meant no one had anything unique to say or demonstrate. Ideas, products and services where lost among the homogenization of Schmoofty. It was sad for many, profitable for a few, detrimental to those pesky creative elitists.

Schmoofty left a bad taste in everyone's mouth. People seemed to think that nothing was going to replace Schmoofty. Everyone stopped believing in Schmoofty because everyone had the same Schmoofty. Some charged more for it. Others simply copied another company's schmoofty-ness while the newer companies inadvertently copied Schmoofty.

CREATIVE THINKING - Revisited

2009-09-11T11:11:00.000-07:00

Original post

Not just for creatives

I suppose that schools do not discourage creative thinking.
They simply can't offer the specialized attention any developing human ( toddler, teen or adult ) needs for cultivating creative thought. Parents; family; friends; co-workers; all social interaction is inherently dependent on information and access. And the rate at which we receive it.

Educational institutions function in a top-down format with their learning 'curve.' Which is more accurately described as a pyramid. Current technology offers top-down; left-right–episodic learning. Knowledge, sagacity, inspiration–is all growing directly in relation to the amount of people contributing to it without regard for social or economical barriers. Language barriers don't exist. Growth of knowledge is sustained by a systematic growth of interoperation without ration. Distribution of knowledge and experience without constraints or ethical reservation generally held by the decaying foundations of science, religion and politics within interaweb 1.0. Nothing is inferred by an over zealous teacher, politician, religious figure or our own parents. Learning is truly becoming organic. An unsettling truth has no place to hide. Expression, in itself, has no traditional form. Creativity needs to be redefined as a whole, if that is even possible.

Schools and parents teach expanding boundaries or rather, a trickle effect of information in a very discriminant and controlled manner. Expanding boundaries is an oxymoron with far to many negative connotations. Its not that schools inhibit creative thought, they simply can not support the processes needed to cultivate it. Creativity does not apply to manual dexterity or music. Creativity could be generally considered; the combining of things that where previously unrelated to create something new. Anything. Tell me what is not art within the world. Show something that wasn't created by someone. Someone who didn't consider themselves and artist or creative person.

Creative thinking occurs within everyone, within every field and discipline. Accountants, Artists, Writers, Doctors, Plumbers, Oyster shuckers–anyone.

The irony here, something that is truly new will not have words that can describe it. At-the-least, not upon initial introduction of the idea. That defeats the purpose. This also means, people need time to refine their own creative thoughts. As they are fresh in our heads, we struggle to make them tangible. Something worth expressing to someone else.

Creativity can be found within every aspect of everyone's life. The inherent problem with creativity–its sporadic. Not very manageable. This applies to schools and companies alike.

How quickly can a school, institution, company or organization offer knowledge and integrate the end-result ( the application of the knowledge and it's advancement ) back into it's curriculum or culture? Can we teach something, have it advanced upon, and re-teach it in it's new form? So that students aren't graduating with outdated knowledge– so that the creative application of existing knowledge is available to those that are looking for more? I realize that this is not profitable from a business perspective. Creativity, as a commodity, must be reproduced consistently. Accurately. Under controlled circumstances. Yeah-sounds creative to me–yet we all manage. Everyone creates.

Learning is traditionally a z-line; a straight line with small spikes. Creativity is considered more fluid and organic. Technology today, has the ability to bridge the gap. This explains why accredited colleges and famous academic institutions are releasing entire curriculums online. For free.

You are not the only creative thinker in the room.
You are unique. Just like me.

I'm going to play with some play-doh and sniff my fingers.

Durex and Facebook = SexTree

2009-09-09T07:31:00.000-07:00

Reminds me of that site that was going around--you could add names of people and they would have to approve or disapprove of your relationship.

UPS learned 10 things from Brown Bailout

2009-09-08T10:26:00.000-07:00

In dealing with FedEx's Brown Bailout campaign, UPS managed to acclimate quickly and effectively using social media as the corner-stone for their counter campaign. Below, you will find 10 things they learned. I think a lot of these compliment existing or traditional PR tactics but there are some new, simple rules, as well. My personal favs are 1, 6, 8, and 9. As I mentioned in a previous post, Utility + Message = Experience ≠ Branding. Social Media is not a pyramid, it is a mountain range.

1) When the issue is emotionally charged, don’t get emotional - stick to facts and correct misleading ones.

2) Pick your battles.

3) Be nimble.

3) It is helpful to have a monitoring program in place before a crisis hits when you have the luxury of time.

4) Start Twitter accounts now to build a credible voice and presence in the channel before a crisis hits.

5) Know when to intervene with an “official” vs a conversational response.

6) Educate internally.

7) Monitoring key words can be tough - UPS the company and ups the verb yield very different results.

8) Words without credibility fade. The truth does prevail. Errors, misleading materials, misguided conversations eventually get sorted out.

9) Being young doesn’t mean you are comfortable with social media and commenting or engaging with the public. Training is critical for everyone in an organization.

10) Bottom line, it’s clear crisis communications begins before a crisis. Tools will change, but given the speed of social media, preparation is critical in containing a crisis caused by a customer, competitor or an employee.

Jump here for the source.

Alex Bogusky on The BuzzBubble

2009-09-06T09:59:00.000-07:00

Running time, 10:55

Why Retail Is So Important

2009-09-04T15:23:00.000-07:00

As Followers and Rich Reputations develop further, equating into authenticated-transparency and a meritocracy of ideas, products and services engulfs the creative classes, users will migrate away from their computers.

1) People will be openly-open about the nature of their business. Perhaps, even to the point of boredom. Retail will need to pick up the slack, in that, it should be providing the ultimate experience for new ideas, products and experiences.

2) We will be inundated with new ideas, products and services. Many people agree, even those old neoclassical economists, that micro-markets will emerge and prosper faster within an environment of rapid development and prototyping. However, distribution and production still lag in many ways--in comparison to the rate at which we can develop ideas, products and services. Catch-22 and the rule of Top-Down-Bottom-Up, has hindered the technology market for years. Do not expect users and visitors to understand the benefits of your offer, just yet.

There are traditional PR tactics used by the larger technology developers but I doubt they'll be able to continue with those methods as search increases to, literally, real-time search. Before you finish your lie, people will have responded. Choose those press releases carefully.

3) People, Users, Visitors--searching for information, have already mastered the techniques of not searching. In-fact, Delivery, is the new search. Mobile devices prove this. As the war of Screens ( TV, Monitor, Phone, Digital Display ) continue, we'll find ourselves within a tight dichotomy of information that pertains to new ideas, products and services.
a) Searcher
b) Escapist

In this case, very few will find themselves in front of a computer. With communication about new ideas, products and services traveling faster, being delivered by friends and harvested by mutual contacts, people are less likely to wait for the information. Instead, it will be served up to them. Via a life-stream, sales-stream or social-stream. These streams are synchronized already for many expert interwebbers and social media folks.

As stand-alone services, they will eventually collapse under their own weight and need to continually feed off of its existing network, bleeding it dry. Or, they'll have understood that experiences resonate best with tangible goods. They resonate best when you can share the experiences of the new idea, products or services. I imagine building materials and technology will change faster than the internal model of world's largest brands. I'm also suggesting that a brand simply re-invest in something that has been around, as a fun-tactic-technique, which is; Event Spaces and Experiential Marketing. If the gap between mobile and internet closes, the computer monitor does eventually become obsolete as a means to communication of new ideas, products and services.

This may seem far-fetched ( it really isn't ) but, we should be cautious with they way we assign value to these networks and the technologies we use to communicate to them. You may find that you've completely detached yourself from a real, living, breathing, social network.

The kind you can share with anyone, at anytime, in the real world--offline.

Crowdsourcing or Guess work, Part 2

2009-09-01T15:44:00.001-07:00

As many traditional ad agencies continue to struggle with the pace of the Internet and emerging mobile and media technologies, some have begun to crowdsource their work. In an attempt, obviously, to generate buzz for their clients. Interesting.

Some agencies claim they're providing their client's with a viable resource. Others claim to have turned a new leaf, in that, they see a true value in tapping the masses for their approval, insights, unfettered talent.

I wonder though, imagine if those agencies had simply opened their existing internal process in the same way. An opportunity for every seasoned professional, within the agency, to add or contribute. To reshape or even vote up or down, the value of the creative being presented.

Hmm. Lower over-head, less revisions and over delivering on client work. This may have even generated ideas that might have been previously inconceivable due to their complete inability to look past their own narrowed perspective for the client. Or even if, the client themselves, had a hard time accepting the creative being presented. The Agency and Client could look to their entire company for support, ideas and innovation.

However, they've decided to simply tap other resources.
After all, it was the Agency's idea to use Crowd Sourcing to generate a new idea.
Like, wow-man.

Excuse the mess

2009-08-21T14:58:00.000-07:00

Recently had a problem with my layout and template for this blog.

So, you get what we've have here–which is, a failure to communicate.
I don't like anymore than you do. ;)

UPDATED: 9.12.09
Welcoming the black and white will do. :)

8 Thoughts on a successful campaign

2009-08-13T11:28:00.000-07:00

Some call it Transmedia.

1) Cross-pollinate the online market segment with information about the company. Post information about the company on sister-blogs and find market segments that parallel your company/objective and connect with them. The internet is the largest social network of them all. All other participant networks are equivalent to different street corners in the same city. Simplify key messages. They don't have to be simple-minded, just easy to relate to. Prospects will need to be able to reference any offer proposed to them. They will look to validate the communication and find supporting facts. Participant/Social networks are simply really fast email with music and my most recent birthday pictures. Creating a place to hangout is not as effective as most advertisers think. Using passive techniques for an aggressive medium is silly. And for the user who is seeker-first, the street corner won't sustain their interests very long.

2) Don't forget there is a real world. The internet is still an infant in many ways. And it's constantly reminded of this as tech company after tech company perform rapid prototyping of software and web-based applications. There is a lot of user-education needed to make internet-based markets work. The typical user does not have time to learn something new everyday. My point; look for brick and mortar segments worth penetrating with street teams and penetration campaigns too. Experiential marketing efforts will help facilitate WOM and establish more relevancy. Create something that is worth talking about with friends. Something the market can discover.

3) Think relevancy, not marketing. Remarkable products and services generally stand on their own merit.

4) All employees, both agency-side and client-side, should act in the capacity of a brand steward for the company and campaign. I'm sure we've all experienced the power of conversation that has been reinforced with a raw experience. Those that are positive. The trickle effect begins with you and them and who they interact with.

5) Don't lie.

6) X-Factor. It's gonna happen. Smile gracefully if it has negative results.

7) Don't get to caught up in technology and web-based apps just yet. The turnaround is fast for us intrawebbers but there is a much larger market segment that has no idea what's happened in last 5 months. Most won't care either.

8) First question we ask of the strategy is; Is it creative?

Original Post

COMING TREND

2009-08-06T13:44:00.000-07:00

1) Video as application ( This means interface design, too )

2) Searchable video

3) AJAX working even harder to act like an object-oriented language for rich experiences

4) Mobile compliance on all fronts ( which includes animation with CSS, think Web 0.5 on your phone )

5) Seamless web-to-desktop applications

6) Mitigating the conversation of a brand into the sale of a product through social application and tracking the purchase from online to offline and back again.

7) Adsense moving to display ads. This is very possible and would change a lot, really quickly, again. UPDATED 9.18.09 New York Times Article

Creative Not So Common

2009-07-23T17:42:00.000-07:00

–Images and artwork readily available for any user, under the creative commons license. In most cases, art, images or any iteration of creative intellectual property is tagged and categorized online, either in a private forum, social-network or indexed and searchable by most search engines.

Would it–could it be–possible to aggregate these images and artwork based on these tags and categories to create highly targeted advertising (static or display ads) automatically–for free?

Well, technically–yes it is.

MAD AVENUE BLUES

2009-07-20T09:15:00.000-07:00

"Mad Avenue Blues," a media industry video set to American Pie...

"Bye, bye, those big upfront buys
Pitched my client, who was pliant
But the pitch didn’t fly
And old ad boys were drinking martinis dry
Singing “Tech has taken us for a ride”
Algorithms got me cross-eyed."

Jump here for the original WSJ article.

Standards Vs. Expectations

2009-07-10T12:37:00.001-07:00

Over the years both Flash gurus and Web Development Gurus have argued over standards, both from a technical standpoint when creating and deploying websites and content as well as user-based standards with UI development and experience, as a take-away. The utility of the website, being a competent component of branding. This is to say, Utility + Messaging ≠ Branding = User Experience.

Through this unsheathing of coded swords and semantic throwing stars, compiled with the Jedi-mind trick known as Jargon, both sides continue to pulverize each other with ever more unique and interesting approaches to each camps respective capabilities. In my experience, it has usually been the messaging and the utility of the messaging that decides what to use and how to use it. But as expected, many developers have decided that there is in-fact a need for both platforms. Hybrid-sites are among the most popular of sites when it comes to campaign initiatives. These sites often apply the social applications, as an extension–not main function, of the site using standards based development while the experiential side of the site is driven almost exclusively by Flash. A big reason being the integration of video as an application, in itself. I've expressed my thoughts on this several times on both my blog and Twitter. Video will need to become an application, as the lines between screens merge and there is truly one-to-rule-all. If I am correct, standards-based development cannot support this. Considering the Browsers have not yet agreed to support Ogg, we're very much in need of video applications that are either supported through Flash or even the fledgling Silverlight and Expressions. Lets also not forget the that there are gaming applications being developed that will incorporate both of these utilities into one stand-alone program.

I have experimented with Flash, developing a few short videos with interactive content built in, but Flash's authoring environment is still somewhat cumbersome. Gia can't support this type of development however, I have not used Flash Builder–so its hard to say what program or application development environment can support a large number of people building and creating for this type of site. I'm sure there are plenty of proprietary methods.

Back to standards and expectations; The user rules the content, the site manages and presents it while we create it. I would like my visitors to explore a site, dive into it, take from it–if possible, contribute to it. There is a general consensus that the web is largely a dichotomy of Searcher and Escapist. This is to say, one wants something quickly and does not care how it is presented as long as it is relevant. While the other will explore, like entering a bookstore, browsing the shelves indiscriminately. Secretly between that core dichotomy lies the experience of both prospects. If its a positive one, you can be sure that your site will be passed on, bookmarked and referred to often by others. Attribution is the heart of the web. That is what we are ultimately designing and creating for. That is what our client's products, services and ideas are looking for. That is what we, as bloggers and contributors ourselves, generally look for. So, to conspicuously add to and possibly dilute the jargon that comprises of a large portion of this debate; I agree to and understand the standard's positioning, but I also think the user's have standards. And in order to remain successful, we are creating for their expectations. Their standards matter the most.

As all websites move closer to a self-contained, self-moderated portal, all three of these standards will need to be present in order to succeed. Search is almost dead, delivery is the new search. Visitors will need to enjoy being on your site. A pleasant experience that is both relevant and entertaining.

Dunkin Donuts | Spike TV | Yoga, Swim, Lacrosse, Chess, Baby

2009-07-05T18:13:00.000-07:00

These spots for Dunkin Donuts are funny. My favorite one is at the end. Watch them all or scrub through at :30.

Client: Dunkin Donuts/Spike
Agency: Spike In-House/Hill Holiday
Writer/Editorial Director: Scott Rosenblit
Executive Producer: Jennifer Savage,
Stephen Orent,
Tom Rossano
Production Company: Station Film
Director: Southpaw
Line Producer: Rich Krekian
Director of Photography: Jonathan Freeman
Post Production: Post Works
Music/Sound Design: Bionic
Sound Designer: Jody Nazzaro